Skip to main content

Full text of "Broadcasting (Jan-Jun 1941)"

See other formats 



jook 

PRESEXTKD BY 


Scanned from the collections of 
The Library of Congress 


AUDIOVISUAL CONSERVATION 
at The LIBRARY of CONGRESS 

Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 



Recorded Sound Reference Center 
www.loc.gov/rr/record 


I 


I 


I 


( 


IN mis ISSUb: IHt 1941 


BUSINbbS QUI LOOK 


BROAI^STING 

Broadcast 

Advertisingf 


1/ Vol. 19 • No. 13 


Canadian and Foreign 


JANUARY 1, 1941 
WASHINGTON, D. C. 


Published Somi'Monthly, 25lh issue (Yearbook Number) Published in February 


$3.00 the Year 
15c the Copy 


HEY, MA 


almost as good as 

WOR's 135,000 watts, huh?" 


Six 15-minute evening programs attracted more listeners 
than any others in Greater-New York during the 
months of October and November.* 

Five of these programs are on WOR 

It becomes increasingly apparent that WOR's power 
of 135,000 watts** gives its sponsors that listen- 
ing edge which attracts more listeners than its 
competitors; and gives these sponsors a bigger 
profit for their advertising dollar. 


*As revealed in the C. E. Hooper New 
York area audience check for October- 
November. 

** WOR's unique directive-array concen- 
tration of power more than doubles the 
impact of its basic 50,000 watts. 



There is no need for a third degree to "pin the goods" on WLS — 
or any WLS advertiser — we've delivered the "goods" too often not to 
he happy to talk about it. For example, Mr. Herbert McLaughlin (the 
Manor House Coffee McLaughlins) recently stated: 


"While our Manor House Coffee sales have steadily in 
creased from year to year, the per cent of increase went 
up decidedly when we again added WLS in November, 
1939, to our advertising schedule, and this larger per cent 
of increase has since continued. 

"Our renewal of our contract this fall, taking more time, 
shows our faith in the ability of WLS to produce sales." 


We repeat, we are always happy to talk about sales results from WLS 
advertising. Just ask us or any John Blair man. 


870 KILOCYCLES 


50,000 WATTS 



National Representatives: 

John Blair & Company 





Hugh B. Terry 


# The KLZ Broadcasting 
Company announces the ap- 
pointment of Hugh B. Terry 
as Station Manager, effective 
January 1, succeeding F. W. 
^Meyer, resigned. Mr. Terry's 
experience and training, as Commercial 
Manager of KLZ, Manager of KVOR, and 
as a member of the staff of WKY, assures 
sponsors and listeners alike an aggressive, 
efficient and productive management. 


To F. W. Meyer, radio pioneer and manager of 
KLZ for many years, the KLZ Broadcasting Company 
extends best wishes for success in the operation of 
his own station, KMYR. 

l[ke KLZ BROADCASTING CO. 

Denver, Colo. 



F. W. Meyer 


Published semi-montUy, 25th issue (Year Book Number) published in February by Broadcasting Pubucations, Inc., 870 National Press Buildine, Washington, D. C Entered 

second class matter March 14, 1933, at the Post Office at Washington, D. C., under act of March 3, 1879. 


Rating ourselves 



as 


25 NEW ACCOUNTS 
ON THE BLUE 

Axton-Fisher Tobacco Corp. 

"20 Grand Saliitex Your 
Happy Birthday" 
Bank of America "\John Nesbitt" 
Better Speech Institute 

"Speak Up America" 

Brazil, United States of 

"Pearson & Allen" 

Carter Products To be determined 
Chemicals. Inc. (House Cleaner) 
"Just Between F riends" 

Clapp, Harold, Inc. (Baby Food) 
"Mother of Mine" 

Emerson Drug Co. (Bronio Seltzer) 
"Ben Bernie" 

Grove Laboratories (Quinine) 

"Sherlock Holmes" 

Gulden, Charles (Mustard) 

"Gulden Serenaders" 

Howe, Lewis (NR's) 

"Fame ({• Fortune" 

Knapp Monarch (Filectric Shavers) 
"Ahead of the Headlines" 

Land O' Lakes Creameries 

" Fdyar A. Guest" 

Lever Bros. (Rin.soj 

"Grand Central Station" 

Lever Bros. (Spry) 

"Uncle Jim's Question Bee" 
Miles Laboratories (Alka-Seltzer) 
"Quiz Kids" 

Modern Food Process (Scrapple) 

"Olivia Santoro" 
Xash Motors "John H. Kennedy" 

Newsweek 

"Ahead of the Headlines" 

Ohio Oil Co. "Marathon Melodies" 

Sloan, Dr. Far! (Liniment) 

"Ganylmsters" 

Standard Brands (Yeast I 

"/ Love a Mi/stery" 
'J'exas Corp. " Metropolilau Opera" 
Williamson (.'andy (O'iiciirv |.;i:si 
"Famous J iirij Trials" 

Yeast Foam "Orrin 


C 



8 CONTRACTS 
RENEWED 

Colgate- Pal mol i ve- Peet 
(Shave Cream) 

"Bill Stern Sports Review' 
Jergens, Andrew (Lotion) 

"Walter WincheW 

Jergens, .\ndrew (Soaps) 

"Parker Family 

Modern Food Process 
(Thrivo Dog F"ood) 

"Moylan Sisters 

Pacific Coast Borax 

"Death Valley Days 

Ralston-Purina (Cereals) 

"Tom Mix Ralston Straight 
Shooters 

Welch Grape .Juice Co. 

"Dear John 

Williams, J. B. (Shaving (.'i-eani) 
" True or False 



19 CAMPAIGNS 
CONTINUE UNDER 
CURRENT CONTRACT 

Adam Hats 

"MadisonSq. Garden Boxing Bouts" 
Anacin "Easy Aces" 

Anacin "Just Plain Bill" 

Bisodol "Just Plain Bill" 

Bisodol "Mr. Keen, Tracer 

of Lost Persons" 

Cal-Aspirin Corp. 

"Amanda of Honeymoon Hill" 
Cummer Products (Energine) 

"Manhattan at Midnight" 
Howe, Lewis (Turns) "Pot ' Gold" 
Ironized Yeast Co., Inc. 

"Good Will Hour" 
Mystic Laboratories (Creams) 

"John's Other U^ife" 
Phillips, Chas. H. (Magnesia) 

"Amanda of Honeymoon Hill" 
Procter & (ianible (Camay) 

"Pepper Young's Family" 
Procter & Gaml)le (Chipso) 

"This Small Town" 
Procter & Gamble (Crisco) 

"Vic &■ Sade" 
Procter & (lamble (Ivory) 

"Mary Martin" 
Reynolds, R. J. (Camels) 

"Luncheon at the Waldorf" 
Sun Oil "Lowell Thomas" 

Watkins, R. L. 

(Dr. Lyons Tooth Powder) 

"Orphans of Divorce" 

Wyeth Chemical (Cold Tablets) 

"John's Other Wife" 



6 CONTRACTS 
EXPIRED 

Air Conditioning Training Corp. 

"Sidney Walton Music" 
Brown & Williamson 

"Plantation Party" 
Canada Dry Ginger Ale, Inc. 

"Information Please" 
Canadian Railways Association 

"Canadian Holiday" 
(iordon Baking Company 

"One of the Finest" 

Westinghouse Electric & Mfg. Co. 

"Musical Americana" 


advertisers rate us: 


as indicated by their comings 
and goings— chiefly ^^comings 


Things have been popping fast and furious ever 
since the creation of the Blue Network Sales Depart- 
ment last July. We've told you about the station im- 
provements that we're making, the programs that 
we're building, the steps we're taking to assure ad- 
vertisers of greater co-operation than ever. 

But the best criterion of the increased selling effec- 
tiveness of the Blue is the action of the advertisers 
themselves — those hard-headed gentlemen who 
have the experience and judgment to get the most 
for their advertising dollar. We present herewith the 
complete picture of what advertisers are doing on 
the NBC Blue Network — with no punches pulled. 

Since June 1st, 1940, 25 new accounts, Lord bless 
'em, have joined the Blue ranks. 8 old friends, 
we're pleased to report, have renewed their con- 
tracts. 19 satisfied customers (and we're going to 
keep them happy) are continuing under current 
contracts. 6 clients are no longer with us, and we're 
sorry they've left. 


But there's still plenty of room for you, Mr. Pro- 
spective Advertiser, on the NBC Blue Network. 
And notwithstanding all the improvements going 
on over the Blue, two facts remain constant. First, 
the Blue still concentrates its coverage in the Money 
Markets, where the nation's buying income is cen- 
tered. Second, the famous NBC Blue Discount Plan 
still offers national coverage at the lowest cost of 
any medium. For example, you can buy a half -hour 
coast-to-coast, in the evenings, mind you, on the 
NBC Blue Network, 52 times a year, for less than 
$5000 a week. Amazing, isn't it? Better call in that 
Blue salesman today. 

NATIONAL BROADCASTING COMPANY 
A Radio Corporation of America Service 


M E'V^yUF^^D ^r 

0[? 000(3 




. . . borrows from the Far East in extending felicita- 
tions to Broadcasting Magazine on the threshold of a 

PHILADELPHIA New Year. 

In the tongue of the Oriental Banzai means ten thousand 
honors; not too many for Broadcasting, considering 

• Its faithful, unbiased reporting of all that's news in the 
broadcast industry ... 

• The dog watch it keeps, the endless vigil it maintains out- 
side the doors of the F.C.C. . . . 

• Its foresighted editorial policy; that has often pointed the 
way; many times called the turn . . . 

• Its decision to go weekly so that we of the industry might 
have all these good things in spades . . . For these . . . 

Not a Happy New Year to Broadcasting but a Banzai, 10,000 of them, from 

PHILADELPHIA 


uucnu 


uicnu 


NORTH CAROLINA'S No. 1 SALESMAN 

FREE & PETERS, Inc. 
NATIONAL REPRESENTATIVES 


I ! 

w 

1 1 




Its 



f 


If 


«i isssMssai cow ! 


If for one reason or another 
you've never exposed yourself to 
Free & Peters service, you may be 
surprised to discover how fast we 
can move — how quickly we can 
furnish the dope you need — when 
you're faced with an emergency 
radio problem. 

Not that we're miracle men! But 
we do spend our days — and many 
of our nights! — thinking, breath- 
ing, living radio. As pioneer radio 
station representatives, there's 



hardly a spot problem we haven't 
met before. And we're strategi- 
cally located in six fully equipped 
ofi&ces throughout the country, 
ready to help you in any way, at 
any time. 

Why not "get acquainted with our 
services now — and possibly im- 
munize yourself against some fu- 
ture emergency? Incidentally — 
just in case you don't know it — 
our services don't cost you a farth- 
ing! 


EXCLUSIVE REPRESENTATIVES: 

WGR-WKBW BUFFALO 

WCKY CINCINNATI 

WDAY FARGO 

KMBC KANSAS CITY 

WAVE LOUISVILLE 

WTCN . . MINNEAPOLIS-ST. PAUL 

WMBD PEORIA 

KSD ST. LOUIS 

WFBL SYRACUSE 

. . . IOWA . . . 

WHO DES MOINES 

woe DAVENPORT 

KMA SHENANDOAH 

. . . SOUTHEAST . . . 

WCSC CHARLESTON 

WIS COLUMBIA 

WPTF RALEIGH 

WDBJ ROANOKE 

. . . SOUTHWEST . . . 
KGKO ... FT. WORTH-DALLAS 
KOMA .... OKLAHOMA CITY 

KTUL TULSA 

. . . PACIFIC COAST . . . 

KECA LOS ANGELES 

KOIN-KALE PORTLAND 

KROW . OAKLAND-SAN FRANCISCO 
KIRO SEATTLE 


FREE 8e PETERS, inc. 

Pioneer Radio Station Representatives 


Since May, i^^2 


CHICAGO: ,80 S. Michigan HVH YOHK.: 247 Park Ave. DtTHOXT: New Center Bldg. SAN FRANCISCO: iii JaWtr LOS ANGELES: 650 S. GrW ATLANTA : 322 P<»/m<r BWg. 
Franklin 6373 Plaza 5-4131 Trinity 2-8444 Sutter 4353 Vandike 0569 Main 5667 


ilROAIDCASTD 



and 


Broadcast Advertising 


Vol. 19 No. 13 


WASHINGTON, D. C, JANUARY 1, 1941 



J.OO A YEAR— 15c A COPY 


Armed With BMI, Industry ^Sits Tight' 


Justice Department Action Against ASCAP, NAB, BMI, 
Networks Is Awaited as Consent Decree Fails 


By SOL TAISHOFF 

CONFIDENT that the Gov- 
ernment's all-out legal assault 
against music pooling will 
leave the broadcasting indus- 
try virtually unscathed but 
will spell the demise of 
ASCAP's domination of mu- 
sic performance, major ele- 
ments in broadcasting have 
adopted a "sit tight" attitude 
under which ASCAP con- 
tracts would be permitted to 
expire as of the year's end. 

As this was written Dec. 30, 
the Department of Justice was 
poised to file criminal proceed- 
ings not only against ASCAP 
but also against NAB, Broadcast 
Music Inc., NBC and CBS. Action 
against the radio groups is pre- 
mised upon alleged boycott of 
ASCAP music and on purported 
conspiracy by NAB and the major 
networks to eliminate competition 
[see page 54D]. 

BMI Gets a Trial 

Victor 0. Waters, special assis- 
tant to the Attorney General in 
charge of the ASCAP litigation, 
planned to leave for Milwaukee as 
soon as Departmental approval of 
the proceedings was forthcoming, 
probably about Jan. 6. 

With feeling high in the industry 
because of the sudden turn in the 
Government attitude, taken only 
after ASCAP had toyed with it for 
weeks on a consent decree, the 
broadcasting industry nevertheless 
was determined to gvie BMI a real 
trial and forego the use of ASCAP 
music beginning Jan. 1. There was 
no thought of a compromise or 
reconciliation, with the most im- 
portant elements in the industry 
willing to take their chances on the 
criminal litigation. 

Reports were rampant that 
ASCAP would make a sensational 
offer, permitting radio to use its 
music after Jan. 1 until some sort 
of reconciliation might be worked 
out. But the bulk of the stations, 
plus the major networks, were of 
the view that no last-minute nego- 
tiations could be effected. They 
were satisfied that BMI could carry 
the music load and that the litiga- 


For statements of the oppos- 
ing elements in the music feud, 
see page 54-D. 


tion ultimately would wind up in ra- 
dio's favor. 

The Department, following the 
sensational announcement of At- 
torney General Robert H. Jackson 
Dec. 26 that criminal proceedings 
would be instituted, proposed to 
file criminal informations in Mil- 
waukee by about Jan. 6. There will 
be separate bills, one against 
ASCAP and the other presumably 
against the industry groups. 

Avoids Grand Jury 

The ASCAP bill will be all-in- 
clusive, seeking the indictment, 
without the usual procedure of go- 
ing through a grand jury, of its 
officers and its 24 directors, plus 
all of its publisher members. That 


against the industry groups pre- 
sumably will be aimed at the NAB, 
but not its individual directors or 
members; against the officers and 
directors of BMI and against speci- 
fied officers and directors of NBC 
and CBS who were identified with 
the formation of BMI, Mutual, as 
a cooperative association, was not 
expected to be included, though it 
would be affected by virtue of the 
presence on the BMI board of an 
MBS officer, as well as the member- 
ship of MBS stations in BMI. 

The Department had planned to 
initiate action against ASCAP be- 
fore the end of the year, following 
up with the filing of criminal in- 
formations against the industry 
groups. The holiday period, how- 
ever, is believed to have interfered 
with this plan. 

It was also clearly indicated that 
the Department, in its all-front on- 
slaught on music, intends shortly to 


Next Issue of BROADCASTING 
To Appear Jan. 13 as Weekly 

WITH THIS issue Broadcasting terminates publication as a semi- 
monthly, and hereafter will appear as a weekly. The first weekly issue 
will be published under date of Monday, Jan. 13. Each Monday thereafter 
this newsmagazine should reach its readers as far west as Kansas City, 
with second-class mail delivery indicated for the remainder of the coun- 
try on the following day. 

Broadcasting inaugurates weekly publication after more than nine 
years as a semi-monthly, under the same ownership, management and 
publication policies. As the original trade journal of the industry, 
devoted entirely to the interests and welfare of broadcasting and broad- 
cast advertising, it will continue to espouse full freedom of radio under 
the American plan of free competitive enterprise. It has no alliances 
with other publications or with any other medium. 

There will be no change in format or outward appearance of Broad- 
casting as a weekly. The magazine, instead af averaging about 100 
pages per issue, will run about 60 pages at the outset. Full coverage 
of all news developments in the business and conduct of broadcasting as 
an industry, along with advertising success stories and features, will be 
supplied as in the past. New departments, to be added, will emphasize 
business news, new campaigns and success stories. 

Broadcasting gratefully acknowledges the wholehearted cooperation 
and endorsement given it by all segments of the broadcast and broadcast 
advertising professions during the more than nine years of its life. The 
last decade has seen the full flowering of broadcasting as an industry. 
Broadcasting hopes it has contributed in some way to this development 
and, as a weekly, pledges itself to continued vigorous support of whole- 
some operation of broadcasting for maximum service to the public. 


prosecute the American Federation 
of Musicians, dominated by James 
C. Petrillo, largely because of its 
enforced employment of musicians 
by broadcast stations, under the 
1938 "Schedule A" agreement. 

Why BMI Is Included 

Spokesmen for radio were indig- 
nant over the Department's action 
in proceeding against BMI, set up 
as it was only to break the ASCAP 
stranglehold on radio. Assistant 
Attorney General Thurman Arnold 
took the position that the Depart- 
ment could not proceed against 
ASCAP without taking cognizance 
of the purported monopolistic tend- 
encies of BMI. This was represented 
as essential because the broad- 
casting industry controlled the 
principal exploitation medium. 

Whether conversations would be 
held with BMI and other industry 
representatives about an out-of- 
court settlement, was problematical. 
It is known the Department would 
like to see the industry enter an 
agreement similar to that proffered 
ASCAP, which was rejected at the 
eleventh hour. Because BMI is a 
new organization, without a record 
of purported wrongdoing such as 
ASCAP, it was thought it could ac- 
cede to a consent decree without 
seriously disrupting its operation 
and permit it to introduce an ele- 
ment of competition desired in 
music. 

Mr. Waters, assigned to the 
ASCAP case a year ago, has been 
devoting practically all his time, 
since the rupture of the consent de- 
cree negotiations, to the drafting 
of the criminal informations. Unlike 
grand jury proceedings, where in- 
dictments must be procured, the 
Anti-Trust Division, upon its own 
information and belief, will seek 
prompt court action against the de- 
fendants named, eliminating the 
long drawn out grand jury pro- 
ceedings. 

Hardly a Complaint 

While a number of stations 
signed contracts with ASCAP at 
the eleventh hour, the rank and file 
of the industry exuded confidence 
in the ability of BMI and non- 
ASCAP houses to tide the industry 
over the critical period. As a mat- 
ter of fact, during the last month 
a minimum of ASCAP music has 
been performed over the networks 
and there have been no complaints 
worthy of mention, either to the 
{Continued on j)age 18-A) 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 9 


Another Boom Year Forecast for Radio 


Normal Industry 
Stimulus Bring ] 

BROADCAST advertising pros 
Never before have they been 
And a few of the more cautic 
again will be as bright. 

After a record - breaking 
year, the industry faces the 
prospect of another excursion 
into new high business levels 
— anywhere from 10 to 25% 
above 1940. The conclusion is 
based on a nationwide survey 
conducted by Broadcasting. 

This anticipated increase is 
fairly steady, for radio's busi- 
ness chart has settled to a con- 
sistent climb quite in contrast 
to the spurts of earlier years. 
For several years the volume 
of time sales has been mounting 
at a regular pace, and 1941 should 
maintain this rate, judging by 
prospects at the turn of the year. 

But a few smudgy clouds hover 
on the horizon. They are war clouds, 
of course. They arise from a war 
that is stimulating current business 
which in turn stimulates advertis- 
ing. 

The clouds are sufficiently omi- 
nous to catch the wary eye of the 
business observer. They introduce 
a big IF into many of the recklessly 
optimistic predictions of conserva- 
tive analysts. 

On the Books 

This IF is causing many timorous 
advertisers to hold back campaigns 
now waiting for a go-ahead signal. 
Yet business actually on the books 
indicates that all branches of broad- 
cast advertising will start the year 
well ahead of 1940. 

Inspiring the prevalent IF is one 
fear. It is a fear of priorities — that 
basic requirement of efficient pro- 
duction by which goods needed first 
will be produced first. Thus a thriv- 
ing auto industry, for example, 
might find itself thoroughly crip- 
pled by a mandate from Uncle Sam 
to turn out needed defense mate- 
rials. Or it might be unable to ob- 
tain parts needed on the auto as- 
sembly lines. 

Defense stimulus to business in 
general is creating more jobs. The 
full impact has not yet been felt, 
since much of the early activity is 
devoted to plant construction. More 
and more jobs will be created; more 
and more payrolls will be swelled; 
more and more wage earners will 
be buying necessities and luxuries 
whose acquisition has been long de- 
ferred; more and more unemployed 
will be absorbed into industry. 

Increased Government taxes are 
causing many concerns to spend 
money for promotion and market 
exploitation, since these funds are 
classified as normal business ex- 
pense. These firms take the posi- 
tion that improvement of product 
appearance, development of exist- 
ing markets and opening of new 


NEW YORK 


By BRUCE ROBERTSON 
NO STARTLINGLY different de- 
velopments in commercial broad- 
casting are in view for 1941, ac- 
cording to the more than 50 radio 
executives of advertising agencies, 
station representative organiza- 
tions, networks and stations inter- 
viewed late in December by the 
New York office of Broadcasting. 

While there was a general disin- 
clination to look any farther ahead 
than the first quarter, for which 
time and talent commitments are 
already pretty well set, the con- 
sensus was that radio in 1941 will 
go on much as it has in 1940, show- 
ing a steady but not spectacular 
increase in volume, but with no 
particular trends with enough force 
to alter the general picture. 
Steady Network Gain 

Network radio's progress, as 
measured by time sales, seems to 
have developed a normal rising 
curve instead of the meteoric spurts 
it took in the early days when it 
was just being accepted as a pri- 
mary advertising medium. Time 
sales for NBC, CBS and MBS com- 
bined, for the first 11 months of 
1940 were 16.2% over 1939 billings 
for the same period, an almost ex- 
act repetition of the previous year's 
history, with 1939's network time 
sales totaling just 15.9% over 
those for 1938. 

Spot radio billings, according to 
agencies and station representa- 
tives, are also approaching a nor- 
mal curve in their rise from year 
to year, although still increasing 
at a more rapid rate than the net- 
works The wide variety of local 
situations entering into the spot 
picture makes it more difficult to 
draw general conclusions, but it 
seems true that while many major 
advertisers have used spot radio 
for years, both as a primary medi- 
um and to supplement network cam- 
paigns, other advertisers are still 
"discovering" this type of broad- 
casting for the first time. 

By and large, however, radio's 
increased revenue, both network 
and spot, is coming through in- 
creased expenditures by present 
clients rather than from an influx 
of new advertisers. Furthermore, 
the growing scarcity of choice net- 
work time available has resulted 
in a tendency for advertisers to 
add more and more stations to the 
networks carrying their present 
programs rather than placing ad- 
ditional programs on smaller net- 
work hookups. 

Another tendency, almost pro- 
nounced enough to be called a trend, 
is toward expending a larger pro- 
portion of the radio dollar for time, 
with a curtailment of talent costs. 
Dramatic programs are becoming 
more numerous, variety shows with 
expensive guest stars less so. In the 
spot field, reps report the greatest 
demand for announcements and 
then for news periods, with a rela- 
tively small interest in regular pro- 
grams of 15 or 30 minutes. 

The national defense program 
does not appear to have had any 


Progress.; Defense 
Bright Prospect 

;pects for 1941 are bright, 
brighter. 

3us are wondering if they ever 


For roundups of radio pros- 
pects in Philadelphia, San Fran- 
cisco, Detroit and Canada areas, 
see pages 30-31. 


trading areas for their products are 
likely to bring improved sales. 

The complications of war can 
bring quick changes in the business 
complexion. Inability to get luxury 
items; labor unrest; mounting Fed- 
eral, State and local taxes; Gov- 
ernment drives for funds; threat of 
an axis victory — all these and many 
other elements tend to deter the 
over-optimistic observer. 

No Saturation Yet 

As usual the industry hears from 
outside quarters that all good time 
has been sold and that only unde- 
sirable time can be bought. The sat- 
uration charge has been hurled at 
radio for many years, yet the in- 
dustry's sales continue upward be- 
cause sponsors want to use its 
facilities. 

A good share of the increase in 
time sales comes from present ad- 
vertisers, who are increasing their 
hookups. Scarcely an instance of 
sponsor cancellation is found. In 
fact, many new advertisers are 
joining the radio ranks. Old adver- 
tisers are spending more for time 
and less for talent. 

Stations are learning how to ap- 
portion their time more efficiently. 
One midwestern station, for ex- 
ample, abandoned a long afternoon 
sports program despite the fact 
that it was sponsored. In its place 
it substituted a cooperative pro- 
gram that brings in much more 
revenue. 

The 1940 increase in time sales 
was spread all over the field, from 
network to local business. Based on 


the first 11 months of the year, net- 
work sales were up 16.2% over 
1939, almost the same gain that oc- 
curred the previous year [Broad- 
casting, Dec. 15]. Spot also is gain- 
ing consistently but at a more rapid 
rate than network. 

Some elements in the industry 
are inclined to belittle the local 
effect of defense orders. They take 
the position that most orders lead 
to other orders in other cities. Fur- 
thermore, most of the orders are 
placed in major markets. 

Empty Shelves! 

They will take cognizance of a 
defense boom only if dealers start 
to hound factories for more mer- 
chandise to fill shelves emptied by 
frantic spenders. 

Army camps are markets for 
products used by men. Such items 
as cigarettes and shaving ma- 
terials are bought by men in uni- 
form. 

In the current excitement, a 
trend has been observed toward 
placement of national advertising 
in cities under 50,000. Many na- 
tional space and time buyers are 
inclined to pick out the large 
metropolitan areas for their cam- 
paigns. Within recent months they 
have been found devoting more at- 
tention to the smaller sections, 
though placement of advertising in 
a large group of small markets in- 
volves mechanical problems. 

Analyses of radio business pros- 
pects in principal markets of the 
United States and Canada by 
Broadcasting staff members and 
correspondents start on column 4, 
this page. 


KGNC Seeks 50 kw. 

A HAVANA Treaty shift, which 
would give it 50,000 watts on 860 
kc, is sought by KGNC, Amarillo, 
in an application filed with the 
FCC Dec. 23. Now on 1410 kc. with 
1,000 watts night, 2,500 watts day, 
the station seeks a shift to 860 kc, 
using a directional antenna for day 
and night use. The channel is as- 
signed to Ontario, Canada, for use 
by a Class 1-A station. 



SCRIPT CONFERENCE brought this group, representing sponsor, 
agency, network and talent, backstage following the initial broadcast 
of the weekly dramatic show. Point Sublime, which started Dec. 16, 
under sponsorship of Union Oil Co., on 14 NBC-Pacific Red stations. 
They are (1 to r) Ed Barker, NBC Hollywood account executive; 
Robert L. Redd, writer-producer of the series; Robert Phillipi, Union 
Oil Co. advertising-publicity representative; Arthur Stewart, vice- 
president of that firm; W. A. Newhoff, manager of Domestic Sales, 
Union Oil; and William Pringle, Lord & TTiomas, Los Angeles, account 
executive. Seated is Cliff Arquette, star of the program. 


Page 10 • January 1, 1941 


BROADCASTING • Broadcast Advertising 



TROPICAL setting was selected by Hayward Hull, agriculture extension 
director of WAPI, Birmingham, and Josephine Campbell for their wed- 
ding. Hull at one time lived in San Juan, Puerto Rico, where the cere- 
mony was performed. Here David A. Brown (left), program director of 
WKAQ, San Juan, and John A. Zerbe (right), WKAQ manager, greet 
the newlyweds just before they boarded a Pan American stratoliner for 
the return trip to Miami. 


appreciable effects on broadcast ad- 
vertising to date, except that by 
stimulating business and hence ad- 
vertising expenditures generally, it 
has undoubtedly produced increased 
expenditures for radio time. So far, 
however, these increases have been 
distributed rather evenly through- 
out the nation's markets, with rela- 
tively little concentration in cities 
where factories are now working at 
top speed on defense orders. 

Effect of Defense 

As one agency executive ex- 
pressed it: "Our clients feel that 
orders for ships or planes or mu- 
nitions in any particular city pro- 
duce other orders for shoes and 
overalls and tools in other cities, so 
that for the present, at least, their 
advertising continues to follow the 
line of distribution and to be con- 
centrated in the nation's major 
markets. However, we are watch- 
ing the situation closely and it is 
probable that when more markets 
are added these defense payroll 
cities will be first on the list." 

It seemed significant that no 
agency executive, in discussing the 
outlook for radio, mentioned the de- 
fense program until the interview- 
er suggested it. Equally significant 
was the absence of any mention of 
the music situation which, while 
undoubtedly a matter of major con- 
cern to program directors, has ap- 
parently had no effect on the pur- 
chase of time by any advertiser. 
Not a single cancellation due to 
ASCAP's withdrawal of its music 
from the air on Dec. 31 was re- 
ported. 

Specialized Lines 

Among the station representa- 
tives were a number who cited 
large increases in billings for sta- 
tions located in cities where defense 
orders have been placed and at- 
tributed the radio increases directly 
to the defense expenditures. Agency 
men, however, pointed out that for 
the most part these cities are major 
markets anyway and that the in- 
creases might be due to a number 
of individual catises or simply to 
general increased expenditures 
rather than to defense orders. 

The only direct confirmation of 
advertising placed specially in cit- 
ies where factories are working 
night and day came from an agency 
handling a cold remedy, with the 
explanation that crowded living 
and working conditions such as are 
apt to accompany any sudden in- 
crease in employment in a com- 
munity are conducive to the spread 
of colds and therefore such com- 
munities are in more than normal 
need of cold remedies and make ad- 
ditional advertising worth while. 

Advertising for automobiles, 
watches and similar articles which 
might now for the first time in 
years be possible purchases by 
workers in heavy industries has not 
yet been increased in war-order cit- 
ies. "When the dealers in those 
cities tell the factory that they 
need more merchandise in a hurry, 
and when those orders mount up, 
then the client will decide those ter- 
ritories are worth additional ad- 
vertising and we'll begin placing 
business on the stations, but that 
hasn't happened yet," it was ex- 
(Continued on page i.2) 


CHICAGO 


By EDWARD CODEL 

WHILE optimism in the Midwest 
runs high among buyers, sellers and 
disseminators of radio time, a feel- 
ing of caution prevails. It is a feel- 
ing perceptible everywhere, an an- 
ticipation of "the biggest year in 
in radio's history providing (and 
here fingers are crossed) there isn't 
something on the way to upset the 
apple-cart." 

But since the future can be de- 
termined only by the past, and the 
last six months have shown a 
sharper percentage rise in radio 
prosperity than ever before, the 
Midwest is detei-mined to relegate 
potential dire happenings to the 
background and put foreward its 
best prosperity manner. It may 
seem somewhat contradictory to 
say caution is prevalent while the 
outlook is bathed in rose-colors, 
but that is the Midwest picture. 

The Tax Angle 

Possibly the key to the expected 
1941 increases in promotional ex- 
penditures by sponsors, even more 
important than the huge amounts 
of munitions and other defense 
monies being distributed, is found 
in corporation income and excess 
profit taxes. The increased taxation 
should result in a greater tendency 
on the part of sponsors to exploit 
more markets for their products, 
develop additional products, im- 
prove packaging and generally in- 
crease advertising appropriations. 

But defense money is not to be 
taken lightly, especially in the Mid- 
west where a goodly share is being 
distributed. From the Gulf to the 
Canadian border the potential buy- 
ing power will be felt. While at 
present the expenditures are being 
spent in the main for construction, 
capacity operation will be in force 
before the new year is well under 
way. 

Perhaps one of the best specific 
examples of what is taking place at 
stations in areas directly profiting 
by increased production is found at 
WIND, Gary, Ind. Gross local busi- 


ness has increased 55% during the 
last six months over the corre- 
sponding period of 1939. WIND is 
among the stations serving the 
Calumet industrial area compris- 
ing Hammond, Whiting, East Chi- 
cago, Gary and other Indiana cities, 
as well as many Illinois communi- 
ties at the lower tip of Lake Michi- 
gan. Steel mills in this territory 
are working at full capacity. The 
buying of advertised goods is keep- 
ing pace. 

Surprisingly few sponsors have 
asked for "war clauses" in con- 
tracts for time. In a thorough sur- 
vey on this subject, only a few scat- 
tered instances could be found. For 
the most part, when such special 
concessions were asked, they dealt 
with talent rather than time sales. 
This lack of fear on the part of 
those who foot the bills is an en- 
couraging sign. It is generally con- 
ceded that only a drastic world act 
— an attack on the U. S., the send- 
ing of troops abroad for actual par- 
ticipation in the conflict which 
would mean general conscription, 
or sudden peace — would throw busi- 
ness plans askew. 

If England is successful in Af- 
rica, and if Greece is conclusively 
victorious, it is felt that American 
business will prosper even more. 
There is a natural tightening pe- 
riod in progress at present. A good 
example of this is found in the gen- 
eral delay in getting large national 
spot and network advertising cam- 
paigns under way. Although they 
are spending, clients seem to wait 
with bated breath the latest war 
reports and seem to hedge some- 
what in "letting loose with both 
barrels" although there is definite 
proof that many large campaigns 
are set and ready to be released at 
a given signal. This may in part 
explain the general air of caution. 

Plenty of Time 

Estimated increases in local and 
national spot business in the Mid- 
west for the coming year run from 
10 to 25%. With but one exception, 
agency timebuyers, representatives 
and station executives kept within 
{Continued on page 34) 


LOS ANGELES 


By DAVID GLICKMAN 

CHALKING UP 1940 as one of the 
greatest years, if not the greatest 
in the history of Pacific Coast ra- 
dio, Southern California broad- 
casters, station representatives, 
agency timebuyers and others in 
the know, are most optimistic as 
to prospects for 1941. They look 
forward to a banner year. 

Although loath to estimate how 
much radio business will be placed 
during the first quarter from the 
West Coast, many predict a new 
peak in spot broadcasting for 1941, 
maintaining the pace established in 
the last quarter of 1940. Recog- 
nizing the many business hazards, 
executives nonetheless expect a new 
all-high in every branch of the 
broadcast advertising industry, in- 
cluding regional and national spot 
as well as network and local. There 
is scarcely a pessimist in the South- 
ern California area. 

A Slow Start 

Unsettled business in general, 
due largely to labor troubles and 
hostilities abroad as well as other 
factors, got 1940 off to a rather 
slow start on the West Coast, but 
summer was comparatively slump- 
less, and a boom autumn carried 
through early winter, winding up 
the year in grand fashion. 

With 1940 an election year, prac- 
tically every station on the West 
Coast came in for a goodly share 
of the national political business, 
helping to swell the total figures. 
Some stations received additional 
political revenue from local elec- 
tions. Others declared that political 
business did not come up to expec- 
tations and the boom would have 
been a reality even without the 
election money. Pacific Coast re- 
gional networks got more political 
business than ever before because 
of the national and state issues, 
and at a better rate too, bolstering 
yearly totals. 

Many new factors enter the radio 
advertising picture for the coming 
year and help explain the optimis- 
tic feeling that prevails on the 
West Coast. The Pacific Coast in 
general will greatly benefit from 
the national defense program. A 
total of 973 million dollars has 
been allotted to the Pacific Coast 
for defense measures, thus creat- 
ing new employment for many 
thousands of persons. 

These industries, concentrated 
largely in Southern California for 
the moment, will exert only a sec- 
ondary influence on broadcast ad- 
vertising in that area because they 
are not users of radio for exploi- 
tation purposes. The stimulant has 
increased the buying power of 
Southern California citizens and 
hence makes that area an even more 
important market than previously. 

With the marked economic up- 
turn felt throughout the West 
Coast, national and regional manu- 
facturers and distributors, as well 
as local retailers, are going to 
cash in on the prosperity being 
created by this general accelerated 
national defense program. They are 
increasing advertising budgets for 
concentrated campaigns to attract 
the new money. Radio is to be in- 
(Continued on page 32) 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 11 


Congress Inquiry Threatened 
In Sale of WMCA to Noble 

Flamm Asks FCC to Reconsider and Dismiss But 
New Owner Goes Ahead With Plans to Operate 


Purchaser of WMCA 


DESPITE rumblings of dire de- 
velopments, including a Congres- 
sional investigation, ownership of 
WMCA, New York, was slated to 
pass Dec. 31 from Donald Flamm 
to Edward J. Noble, industrialist 
and former government official, for 
the record cash price of $850,000. 

With a final FCC approval given 
the transfer on Dec. 17, the sales 
contract called for transfer of the 
property at the year end. Rumors 
were rampant, however, that Mr. 
Flamm did not propose to consum- 
mate the transaction, and might 
not turn over title to the station. 
While formal statements were not 
forthcoming, Mr. Noble made plans 
to take over operation as sched- 
uled. Refuting reports that he was 
buying the station for other indi- 
viduals, Mr. Noble said Dec. 27 
that he was acquiring the station 
with his own money. "I am not act- 
ing for or on behalf of anyone ex- 
cept myself in this transaction," 
he said. 

Asks Reconsideration 

Indicating his desire to kill the 
sale to Mr. Noble, Mr. Flamm asked 
the FCC Dec. 23 to reconsider its 
approval and dismiss the transfer 
application. Repercussions in Con- 
gress also were indicated with the 
receipt by the FCC Dec. 17 of a 
request from Rep. Wigglesworth 
(R-Mass.) for information on the 
transfer. 

The Congressman, who is a 
member of the House Appropria- 
tions Committee handling FCC 
funds, repeatedly has sought de- 
tailed information on station trans- 
fers, in the past having alleged 
"trafficking" in licenses. The FCC 
1941 appropriation now is before 
the Committee and hearings on 
justification of the FCC's funds are 
scheduled for Jan. 8. 

The Flamm petition, filed in his 
own name Dec. 23 recited that on 
Dec. 14 the FCC had requested 
further information on the applica- 
tion and that his counsel had been 
informed that before any action 
could be taken, it would be neces- 
sary to supply the additional in- 
formation. On Dec. 17 — the date 
of the Commission's approval — Mr. 
Flamm said that he had prepared 
a petition to dismiss the applica- 
tion, in accordance with FCC rules, 
but that before filing, informal 
notice of the Commission's favor- 
able action had been received. 
Specifically, the FCC was asked to 
reconsider its action and dismiss 
the application for transfer. 

Counsel for Mr. Noble, however, 
advised the FCC Dec. 27 that the 
matter had been finally agreed 
upon by the Commission and that 
the Flamm petition was "frivolous". 

Quick Action 

Acting within a fortnight of the 
filing of the application, the FCC 
by a 3 to 1 vote approved the sale 
on the basis of facts contained in 
the application. Commissioner T. 
A. M. Craven, it is understood. 


voted for a hearing. Casting af- 
firmative votes were Acting Chair- 
man Norman S. Case and Commis- 
sioners Walker and Payne. 

Because the transfer contract 
contained a proviso regarding pay- 
ment of 907c of the additional tax- 
es which might accrue after Jan. 1, 
by Mr. Noble, it is understood, the 
FCC expedited consideration. Ac- 
tion was taken at the last meeting 
scheduled for 1940. The next full 
Commission meeting is scheduled 
for Jan. 7. 

Negotiations for acquisition of 
the station occurred during latter 
November between Mr. Flamm, 
president of Knickerbocker Broad- 
casting Co.; William Weisman, 
vice-president and attorney for the 
station, and William J. Dempsey 
and William C. Koplovitz, former 
general counsel and assistant gen- 
eral counsel of the FCC, acting as 
Mr. Noble's attorneys. The appli- 
cation for transfer was filed with 
the FCC Dec. 2. 

The New Setup 

The new WMCA owner, who 
holds large interests in a number 
of companies aside from his posi- 
tion as founder and chairman of 
Life Savers, plans to devote con- 
siderable time to WMCA operation, 
it is reported. It is presumed he 
will survey the station's operations 
before announcing new policies and 
personnel changes. It is understood 
that Don S. Shaw, executive vice- 
president and former McCann- 
Erickson executive, wiW continue 
as the station's director. 

Donald Flamm and his brother, 
Sidney Flamm, sales head, as well 
as Mr. Weisman, are expected to 
leave the station immediately upon 
assumption of its direction by Mr. 
Noble. 

At the FCC it was said the $850,- 
000 cash transaction probably is 
the largest in radio history. There 
have been a number of stations in- 
volving larger amounts, but none 
on an all-cash basis. Such stations 
as KNX, Los Angeles; WMAQ, 
Chicago, and WSB, Atlanta, have 
been sold for prices of upwards of 
$1,000,000, on terms. These, how- 
ever, were clear channel outlets, 
whereas WMCA is a regional sta- 
tion operating on 570 kc. with 5,000 
watts' day and 1,000 watts night. 

WMCA's location in the country's 
first market enhances its value con- 
siderably, it was pointed out. 

Mr. Noble was chairman of the 
Civil Aeronautics Authority in 1938 
and early 1939, when he was named 
Undersecretary of Commerce. He 
resigned the latter post last Au- 
gust to return to private business. 

Among his interests, aside from 
Life Savers, are holdings in Sterl- 
ing Products Inc., one of the larg- 
est users of radio time. With far- 
flung business and financial hold- 
ings, Mr. Noble maintains an ex- 
tensive advisory staff. It is pre- 
sumed that this staff will undertake 
an analysis of WMCA operations 
as a basis for future policies. 




EDWARD J. NOBLE 


Sunkist in 25 Markets 

CALIFORNIA FRUIT GROWERS 
Exchange, Los Angeles, consistent 
users of radio time, in early Janu- 
ary starts a 20-week spot announce- 
ment campaign, utilizing stations 
in 25 major markets. An average 
of one spot daily is to be used on 
stations in 19 major markets for 
Sunkist lemons, starting Jan. 6. 
For the Sunkist orange campaign, 
starting Jan. 13, an average of two 
spots daily will be used on stations 
in six markets. Firm also sponsors 
the twice weekly quarter-hour pro- 
gram, Hedda Hopper's Hollywood, 
on 40 CBS stations. 


More Mueller Spots 

C. F. MUELLER Co., Jersey City 
(macaroni), on Dec. 30 renewed 
on the following participating pro- 
grams: two announcements weekly 
on the Marjorie Mills program 
heard on seven Yankee Network 
stations ; five announcements week- 
ly on Home Forum, KDKA, Pitts- 
burgh; Women Only, WHAM, Ro- 
chester; Arthur Godfrey, WJSV, 
Washington; Home Chats, CKLW, 
Windsor. Sponsor also started Dec. 
26 on WABC, New York, a daily 
quarter-hour news period, 9-9:15 p. 
m. Agency is Kenyon & Eckhardt, 
New York. 


Fleischman's on 15 

STANDARD BRANDS, New York 
(Fleischman's Yeast), is starting 
on Jan. 6 two one-minute tran- 
scribed spot announcements twice 
daily, five days a week on the fol- 
lowing 15 stations: KSTP, WOAI, 
WILG, WHAS, KOIL, WSAA, 
WSB, WSM, WBT, WCKY, KNBC, 
KOMA, WMT, KSO, WNAX. Ken- 
yon & Eckhardt, New York, is 
the agency. 


Vel Suds on Five 

COLGATE Palmolive-Peet Co., Jer- 
sey City (Vel Soapless Suds) starts 
a campaign of undetermined 
length Jan. 6, using ten weekly 
one-minute transcribed announce- 
ments on KMBC, Kansas City; 
KRYR, Bismarck; WDAY, Fargo; 
WFBM, Indianapolis; WOWO, Fort 
Wayne. Sherman and Marquette, 
Chicago, is agency. 


OKLAHOMA GROUP, 
WEAU JOINING NBC 

FIVE Oklahoma stations— KAD A, 
Ada; KVSO, Ardmore; KCRC, 
Enid; KBIX, Muskogee; KGFF, 
Shawnee — will become affiliates of 
NBC-Blue Network Jan. 1, accord- 
ing to William S. Hedges, NBC 
vice-president in charge of stations. 
The stations will be available to 
advertisers only as a package, 
which will be optional to the Blue 
Southwestern group. The network 
group rate for the five stations will 
be $200 per evening hour. 

On Christmas day, WEAU, Eau 
Claire, Wis., joined NBC as a basic 
supplementary to both the Red and 
Blue networks, with a network rate 
of $80 per evening hour. Addition 
of these six stations brings the 
total number of NBC affiliates to 
227 as of the first of the year. 
WEAU will operate also as a unit 
of the Minnesota Radio Network. 

Further network changes will 
take place around the first of the 
year when joint affiliates of the 
NBC-Red Florida group— WFLA, 
Tampa, and WSUN, St. Peters- 
burg — both of which shared time 
on 620 kc, begin separate fulltime 
operations. WSUN will remain on 
620 kc, joining the NBC-Blue 
Florida group, while WFLA, as- 
signed to 940 kc, will join the NBC- 
Red Florida group. 


Hayes Given New Post 
As Manager of WABC 

ARTHUR HULL HAYES, sales 
manager of WABC, New York, 
CBS key, has been appointed gen- 
eral manager of the station, a 
newly-created post, it has been an- 
nounced by Mefford R. Runyon, 
vice - president of 
CBS. Mr. Hayes 
will continue as 
sales manager, a 
post he has occu- 
pied since 1937. 
Previously he 

t— — served as eastern 

sales manager of 
Radio Sales, CBS 
j^^^B representative or- 
ganization for its 
M & stations. 
Hayes was made 
WABC sales manager, the station 
for the first time started a regular 
local schedule and offered time to 
local advertisers. Previously it had 
had no staff for local pi'ogramming 
or sales. WABC now has its own 
program, sales, sales promotion, 
publicity and program service de- 
partments, as well as an appre- 
ciable list of advertisers using the 
station for New York campaigns. 



Mr. Hayes 
When Mr. 


Omar on 20 

OMAR MILLS Inc., Omaha, on Jan. 
6 and 15 starts a 21-week schedule 
of one-minute spot announcement 
five days a week on 20 stations for 
Omar Flour. Stations are WDWS, 
WDAN, WDZ, WCBS, WMBD, 
WTAD, WGIL, WHBF, WKBB, 
WROK, WISN, WCLO, WKBH, 
WEAU, WSAU, WTAQ, WHBL, 
WAOV, WIND, WCFL. Hays Mac- 
Farland & Co., Chicago, handles 
the account. 


DORAINE MUSIC Publishing Co., 
a non-ASCAP house, reports the ac- 
quisition of a Latin- American catalog 
of .5,000 tunes. Rafael Petiton Guz- 
man. Dominican composer, heads the 
firm's new Dominican and Latin- 
American division. 


Page 12 • January I, 1941 


BROADCASTING • Broadcast Advertising 


Treaty Nations Plan Early Sessions 


Engineering Matters to 
Be Worked Out at 
Conference 

TO WORK out final phases of the 
continental reallocation embraced 
within the Havana Treaty plan, 
a general engineering conference of 
the four principal signatories will 
be held in Washington about mid- 
January, it was learned officially 
Dec. 30 at the State Department. 
Invitations for a series of bi-lateral 
conferences, issued by the U. S. 
Government, have been accepted by 
Mexico, Canada and Cuba, but a 
single conference rather than a 

- series of sessions now is likely. 

With the reallocation slated to 
become effective March 29, it is 
thought this deadline can now be 
met. Clearing up of engineering 
conflicts, including settlement of a 
ntimber of vexatious questions re- 
garding the notorious Mexican bor- 
der stations, will be the primary 
purpose of the Washington en- 
gineering conference. Heretofore, 
some misgivings had been expressed 
over meeting the deadline date, and 
there was talk of a possible post- 
ponement. 

Border Problem 

The Mexican Government sug- 
gested a general conference rather 
than a series of bi-lateral sessions, 
at which each nation would iron 
out its allocation conflicts with this 
country. Both the FCC and the 
State Department agreed to the 
suggestion. 

The actual date for the confer- 
ence, which should constitute the 
final phase of the long drawn out 
diplomatic conversations governing 
the treaty, has not been designated. 
The Department is awaiting word 
from Canadian and Cuban officials 
on the suggested mid-January date. 
Because the Defense Communica- 
tions Board holds its committee or- 
ganization meetings during the 
week of Jan. 6, it is assumed that 
the allocation conference will not 
be held tintil the week of Jan. 13. 
The sessions are expected to last 
several days. 

The conversations all will be 
within the framework of the treaty. 
In other words, no new allocations 
departing from the treaty provi- 
sions can be considered. Clearing 
up of the border station situation 
probably will prove the most im- 
portant phase of the conversations. 
These stations are definitely slated 
to pass out of existence under the 

- treaty terms. 

However, a gentlemen's agree- 
ment regarding certain of the chan- 
nels had been entered into following 
ratification of the treaty, and the 
Mexican list does not indicate pre- 
cisely when the Class I facilities 
assigned it for use in the interior 
of the country will be so shifted. 
Apparently, certain of these facili- 
ties would be taken over by several 
border stations until such time as 
provisions is made for their re- 
moval to the interior points. 

This country is expected to insist 
that the letter of the treay be ad- 
hered to and that the notorious bor- 


der stations be eliminated as of 
March 29, assuming that date is 
met. One of the principal reasons 
for the agreement, consummated 
Dec. 13, 1937, was to root out such 
stations along the Mexican border, 
operated for the most part by 
Americans who had been denied 
facilities in this country. 

There are few conflicts in allo- 
cations as between the United 
States and Canada. Cuba, however, 
originally submitted an allocation 


list disregarding many of the en- 
gineering considerations stipulated 
in the agreement. Its revised list, 
however, is expected to accord vvith 
th treaty terms. 

It is presumed that the delegates 
from the signatory countries for 
the most part will be practical al- 
cation engineers. Since questions 
of treaty policy cannot be involved, 
the sessions are restricted to purely 
engineering considerations as speci- 
fied in the agreement. 


Coca Cola Discs 
Wait Music Deal 

Coste Claims ASCAP Songs 

Are Needed for Series 

THE SUCESS or failure of 
ASCAP in getting stations to ac- 
cept its licenses for the right to 
perform its music will determine 
the future of the Singin' Sam tran- 
scriptions sponsored on more than 
200 stations by local Coca-Cola bot- 
tlers. Felix W. Coste, vice-president 
of D'Arcy Adv. Co., agency for 
Coca-Cola Co. and producer of the 
recorded programs, has informed 
the stations now broadcasting the 
series that "we know of no way 
to continue this program without 
some ASCAP music." 

Mr. Coste's letter followed one 
sent out by BMI which explained 
that the Singin' Sam recordings 
contained some ASCAP music and 
that stations without ASCAP li- 
censes after Dec. 31 should not 
accept them for broadcasting after 
that date. Statnig that this letter 
that date. Stating that this lettre 
dersanding and that the agency 
wants to make its position clear, 
Mr. Coste continues: 

Remains Neutral 

"We know of no way for us to con- 
tinue this program without some 
ASCAP music. This is particularly 
true because many of the numbers 
used by Singin' Sam are "old favor- 
ites" which he has been singing for 
years. So far, we have not been able 
to routine the programs satisfactorily 
with non-ASCAP music exclusively. 

"We are anxious to be neutral in 
the music eontrovery. In fact, we are 
innocent bystanders. We sincerely hope 
that the whole controversy will be 
settled before the fii-st of the year. 

"In the programs which we have 
transcribed for broadcast during most 
of the month of January, we have in- 
cluded some ASCAP music, some pub- 
lic domain music, some BMI music, 
and some music from other sources, — 
being careful to avoid changing the 
character of the program and the mu- 
sical formula as we have been follow- 
ing successfully for more than four 
years." 


Three British Agencies 
Conducting Radio Drives 
To Help Victims of War 

THE THREE British-American 
war relief agencies — Bundles for 
Britain, British War Relief Society, 
and the British-American Ambu- 
lance Corps — are conducting sepa- 
rate radio drives for funds. 

Headlined by stars of radio and 
screen, a special Bundles for Britain 
benefit program was broadcast 
from Hollywood on the NBC-Blue 
Jan. 1 at 10-11 p.m., and on Dec. 
29 on the Milkman's Matinee pro- 
gram on WNEW, a special show 
was broadcast for the benefit of 
the same organization. The British 
War Relief Society is sponsoring 
a weekly quarter-hour variety pro- 
gram, also on WNEW, New York, 
time for w'hich was donated by the 
station. 

Simultaneously, the British- 
American Ambulance Corps, which 
is currently producing the Friend- 
ship Bridge program, broadcast 
thrice-weekly on WMCA, New 
York, has announced the formation 
of a Radio Wing of the Corps, 
which will seek to enlist support 
of radio talent in the drive to pur- 
chase five amphibian airplane am- 
bulances for the RAF. 


Naylor Rogers Is Named Head of WOV, 
Armstrong to WCOP in Bulova Shift 



Mr. Rogers 


WITH APPOINTMENT of Naylor 
Rogers, pioneer West Coast broad- 
caster, as general manager of 
WOV, New York, and the naming 
of A. N. (Bud) Armstrong Jr. as 
general manager of WCOP, Boston, 
completion of the top personnel re- 
organ ization of 
key Bulova-owned 
stations has been 
accomplished, ac- 
cording to an- 
nouncement Dec. 
30. by Harold A. 
Lafount, general 
manager of the 
Bulova outlets. 
Ray Linton, pro- 
gram and talent 
repr e sen tati ve , 
has been named general sales man- 
ager of WOV. 

Mr. Rogers, for 11 years part 
owner and director of KNX, Los 
Angeles, returns to the East after 
having been identified with the 
Keystone transcription network 
venture. He was recently with In- 
ternational Radio Sales, heading its 
Chicago office. His appointment to 
WOV is the most important step 
in a general reorganization of the 
station, which early this year will 
begin operations with 10,000 watts 
and move its offices and studios to 
new quarters now under construc- 
tion at 730 Fifth Ace. 

Leaves Rep Post 

Mr. Armstrong joins WCOP 
after more than 12 years in radio 
and newspaper work. He accepted 
the Boston post after having been 
with the Katz Agency in Chicago, 
representing broadcasting stations, 
newspapers and farm stations. He 
succeeds Gerard Slattery, who re- 
signed recently because of ill health. 
He was with WIBW, Topeka, from 
1930 to 1934 and afterward with 
the Capper Publications' Chicago 
office. 

Mr. Linton has closed his pro- 
gram and talent business to take 
over his new sales duties at WOV. 
After several years of local and 
network sales experience in Chi- 
cago, Mr. Linton acted as Chicago 
representative for WMCA, New 
York, then entering the program 
and talent field, first in Chicago 
and more recently in New York. 

Miss Hyla Kiczales, manager of 
WOV for the last few years, will 
remain with the station, assisting 
Mr. Rogers in its reorganization. 
While no details of the new sales 
and programming plans have been 
revealed as yet, it is understood 
that a gradual switchover from 
Italian programs, in which field 
WOV has been preeminent in New 
York, to a more predominently Eng- 


lish program schedule is planned. 

Stuart Buchanan, who has been 
appointed program director of the 
station, entered radio via the Little 
Theatre route, leaving a directing 
post with the Pasadena Community 
Playhouse to join KHJ, Los An- 
geles, as program director. He was 
with Mr. Rogers five years at KNX, 
in charge of news, sports and spe- 
cial events. For the last four years 
he has been with Walt Disney, join- 
ing the organization to direct dia- 
logue for Snow White and since 
then in charge of voice casting for 
all Disney productions. 

WOV's new musical director, 
John B. Meakin, is another West 
Coast radio veteran. In 1930 he 
joined NBC's San Francisco staff 
as pianist and arranger. He served 
as assistant to Meredith Willson 
and later succeeded him as NBC 
musical director in San Francisco. 
In 1938 MV. Meakin became musical 
director of KSFO, San Francisco. 



Mr. Armstrong Mr. Linton 

Four studios, designed and con- 
structed by accoustical engineers of 
the Johns-Manville Corp. along the 
irregular-wall plan, are included 
in the new WOV layout. Studios 
and offices, which together occupy 
the complete 12th floor of the build- 
ing, are air-conditioned throughout. 
Sound pickup, monitoring and 
transmission equipment, both in the 
studios and at the transmitter, are 
supplied by RCA. 


No Lady Is ANN: 

IT'S PROBABLY happened 
before and it vdll probably 
happen again, but it's still 
worth a smile. An advertiser, 
new to radio, scrutinized the 
script of his first show on 
WTMJ, Milwaukee. He nod- 
ded approvingly until his eye 
caught "ANN:" scattered 
throughout the show. Glanc- 
ing up at a nervous produc- 
tion man he boomed "Hey, 
what's the idea of having a 
woman read all this?". 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 13 


Status of Anti-ASCAP Laws 
Now Up to the Supreme Court 

Highest Tribunal to Review Florida and Nebraska 
Statutes Restricting Monopolistic Activities 


FINAL adjudication of the right 
of States to enact anti-monopoly 
laws directed against purported 
monopolies such as ASCAP, will 
be undertaken by the U. S. Supreme 
Court in reviewing both the Florida 
and Nebraska anti-ASCAP statutes. 

Following its action of Dec. 9 
in accepting a review of the Ne- 
braska law [Broadcasting, Dec. 
15], the court at its pre-holiday 
session Dec. 23 agreed to review 
the Florida litigation which differs 
from the Nebraska law under a 
1939 revision of the statute. 
ASCAP has filed a cross-bill in the 
Florida case. 

Florida Ruling 

In the more significant Florida 
case, the three-judge Federal Dis- 
trict Court in Gainesville last Au- 
gust held the 1939 revised statute 
unconstitutional, but only because 
of its conclusion that the bad pro- 
visions were not separable from 
the good, and therefore the entire 
statute had to fall. The court in 
substance held that the monopoly 
provisions of the State law were 
valid. It was because of this con- 
clusion that ASCAP has filed a 
cross-bill in the Supreme Court. 

The litigation has a bearing on 
the current ASCAP controversy 
because it will chart the future 
course of States in enacting anti- 
monopoly laws. The Florida case 
tentatively is scheduled for argu- 
ment immediately following the 
Nebraska case. While the calendar 
has not yet been made up, it is 
indicated the argTiments will occur 
in late February or early March, 
assuming the parties can agree to 
diminution of the record in the 
Nebraska case in ample time. 

Whereas the Nebraska case, 
based on a 1937 statute, goes to 
the question of authorizing public 
performance of music after the 
original purchase price had been 
paid on sheet music, the Florida 
case is held to be more clear-cut, 
since it deals directly with the 
question of monopoly. In the Ne- 
braska case, the Appellate Court 
held that the State law violated 
the Federal copyright laws. 

The litigation in Florida has 
been virtually constant since 1938. 
After the 1937 statute had been 
thrown out on jurisdictional 
grounds, a Supreme Court review 
was sought and while the court 
upheld the unconstitutionality of 
the statute. Associate Justice Hugo 
Black, in a strong minority opinion, 
held ASCAP to be a price-fixing 
monopoly with the power of life 
and death over users of music. 

Afterward, the Florida Legis- 
lature amended the 1937 statute, 
removing those provisions held un- 
constitutional. It was in this case 
that the three-judge court con- 
cluded that while the monopoly 
provisions were valid, they were 
not separable from the bad pro- 
visions. This opinion was regarded 


as one in which ASCAP came otit 
second best. 

Invalid Sections 

The sections held invalid by the 
circuit court were those which 
sought to prohibit a combination of 
two or more owners of copyrights 
for the purpose of blanket licensing 
at blanket fees, unless the user 
was given an option to pay on per- 
piece prices, and a second which 
would have compelled payment 
under blanket licenses similar to 
the so-called newspaper contract, 
with no payment on programs not 
using ASCAP music. 

Among the other provisions of 
the statute which the court sus- 
tained were requirements that 
ASCAP file with the Controller of 
the State a list showing title, copy- 
right number, composer, author and 
publisher and other essential in- 
formation in connection with each 
composition; payment of a two-cent 
filing fee for each number; exhibit 
to prospective licensees, upon de- 
mand, a copy of all lists filed; pay- 
ment on collection of compensation 
or license fees on numbers not filed ; 
payment of a 3% privilege tax. 

Since the incumbent Attorney 
General, George Couper Gibbs, re- 
linquishes his post Jan. 1, some 
speculation exists as to who will 



WHEN DETROIT'S Old Newsboys 
went far beyond the goal of $165,- 
000 to see that no child was forgot- 
ten at Christmas, Norman White, 
WJR production chief, was at the 
same corner where he has hawked 
papers for 15 years. This year 
White was president of the organi- 
zation, which is the granddaddie of 
all similar movements in this coun- 
try. He has been in radio for al- 
most 19 years with WJR and its 
predecessor, WCX. 

represent the State in the argu- 
ment before the Supreme Court. 
Attorney General Gibbs brought 
the litigation to the highest tri- 
bunal. Associate counsel have been 
Lucien Boggs, of Jacksonville, and 
Andrew W. Bennett, NAB and NIB 
special copyright counsel, who has 
served as counsel to the Florida 
Attorney General since the initia- 
tion of the litigation. 


ASCAP Expected to Appeal Decision 
Adjudging It to Be an Illegal Monopoly 


BRANDING ASCAP an illegal 
combination in restraint of trade, a 
three-judge court in Tacoma, Wash. 
Dec. 24 handed to the music com- 
bine its worst judicial defeat in 
its history. 

Denying ASCAP an injunction 
against the Washington State anti- 
monopoly law, the court concluded 
that ASCAP did not have "clean 
hands" and therefore was not en- 
titled to equity relief. The decision 
tied into the charges made by the 
Department of Justice against 
ASCAP in the long-pending Sher- 
man Anti-Trust Act suit pending 
before the Federal courts in New 
York State and on which consent 
decree conversations have been in 
progress for several weeks. 

Appeal Foreseen 

"There can be little question that 
the Society has the power to fix 
prices for the right to publicly per- 
form compositions for profit," the 
court declared. "Likewise, it has re- 
stricted substantially all competi- 
tion in the sale of such rights, 
because it has all such rights. Since 
the interstate commerce feature is 
conceded to be present, the Society 
cleai-ly violates the Act in question, 
unless the right to publicly per- 
form for profit is not embraced 
within the Act." 

Likelihood that this case also will 
go before the Supreme Court, on 
appeal by ASCAP, was seen. Two 
other cases — involving State laws 
enacted in Florida and Nebraska 
— already are before the highest 


tribunal on appeal and will be ar- 
gued in early February or early 
March. 

The Washington State opinion 
was based on the 1937 statute, first 
of a series of state anti-monopoly 
laws enacted to combat the ASCAP 
onslaught. Prior to the court's 
opinion, a special master had held 
that the Federal court could take 
jurisdiction in the case, since it 
involved more than the $3,000 stat- 
utory minimum. Afterward, how- 
ever, the Attorney General of the 
State had petitioned the court to 
enjoin the enforcement of the anti- 
monopoly law through a consent 
decree. This action was opposed by 
Alfred J. Schweppe, professor of 
law at the U of Washington and 
special counsel for NAB in the 
Washington-Montana litigation. Mr. 
Schweppe expressed surprise over 
the consent decree move, since he 
had not been invited to any of the 
conferences between State attor- 
neys and ASCAP [Broadcasting, 
Oct. 1]. 

The court opinion was rendered 
by Circuit Judge Bert Haney, of 
San Francisco; District Judge 
Lloyd L. Black, of Seattle and Ta- 
coma, and District Judge John C. 
Bowen, of Seattle. 

Gene Buck, president of ASCAP, 
indicated a Supreme Court review 
of the Washing-ton decision would 
be sought. He said that it was the 
first time in 36 years that ASCAP 
has lost a case in Federal court, 
to his knowledge, and that the is- 
sues were different than those in 


other pending litigation involving 
State anti-ASCAP laws. 

Calling Washington State the 
"worst offender" against the copy- 
right laws, Mr. Buck said no user 
of music in that State has paid 
anything in royalties to ASCAP 
in four years. 

"Clean Hands" 

The Washington State opinion 
culminated litigation which began 
in 1937. It was the first of the 
series of State anti-monopoly laws 
designed to prevent holders of copy- 
rights from pooling their interests 
to fix prices and issue blanket 
licenses. It called for registration 
and per-piece formula — the prin- 
ciple espoused by broadcasters for 
a decade. 

ASCAP initially appealed on the 
grounds of unconstitutionality. In 
the first test, the presiding judge 
held that the statuory minimum of 
$3,000 was not involved and that 
the Federal court therefore could 
not hear the case. When ASCAP 
appealed to the Supreme Court, 
that tribunal held that the lower 
court had erred in not taking testi- 
mony from ASCAP, and ordered 
a hearing on the merits. Subse- 
quently, Archie Blair, special mas- 
ter for the district court, ruled 
that the statutory amount was in- 
volved and the case went to the 
three-judge court. 

The three-judge court pointed out 
that ASCAP contended the Wash- 
ington State statute is unconstitu- 
tional, but that before passing on 
that question, it was necessary to 
determine whether ASCAP may in- 
yoke the aid of a court of equity. 
"If a party has been engaged in 
illegal business and has been 
cheated, equity cannot help him," 
the court said. 

"In other words, before the plain- 
tiff may invoke the aid of a court 
of equity, he must come into 
court with clean hands. If the So- 
ciety exists in violation of the 
Sherman Anti-Trust Act, it and 
members composing it are not en- 
titled to a decree for its benefit." 

Then the court held there could 
be little question that the Society 
has the power to fix prices. Defin- 
ing the scope of the Sherman Anti- 
Trust Act, the court explained the 
law says nothing specifically about 
rights or commodities. The statute 
is aimed at "restraints of trade or 
commerce" and not at the subject 
of trade or commerce, the opinion 
continued. "But rights may be and 
often are the subject of trade or 
commerce; and the Sherman Law 
limits restraints of trade in 'rights' 
as well as commodities. 

"The restraint here is the power 
acquired by the assignments of the 
Society's members, to deal in a 
right acquired by copyright, and 
thus we have a contract or com- 
bination in restraint of trade." 


ASCAP Coast Publicist 

MORTON THOMPSON, Hollywood 
Citizen-News columnist, has been 
assigned to publicize ASCAP on 
the Pacific Coast. It is understood 
he will quit columning and devote 
his full time publicizing ASCAP's 
side of the music controversy. 
Broadcast Music Inc., recently en- 
gaged Rudolph Block & Associates, 
Hollywood, to handle its public re- 
lations work on the West Coast. 


Page 14 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


Radio Highlights and Headlines: 1940 

Major Events of Year as Chronicled in BROADCASTING 

(See issues of Broadcasting nearest 1st and 15th of month of each date given for full details.) 


Jan. 5 — FM Broadcasters Inc. 
formed under leadership of -John 
Shepard 3d to promote commer- 
cialization of frequency modulation 
transmission. 

Jan. 11 — Mutual Broadcasting Sys- 
tem announces expansion of its 
network base with reorganization 
of corporate structure. Aligns 118 
stations and enlarges board of di- 
rectors. 

Jan. 16 — American Federation of 
Musicians places broadcast con- 
tracts on new basis by abandoning 
1937 national settlement plan and 
agreeing to permit its locals to ne- 
gotiate individual contracts with 
stations in their communities. Ac- 
tion averts national strike. 
Jan. 29 — U. S. Supreme Court 
gives FCC freer hand in dealing 
with applications for new stations 
by eliminating all questions of pri- 
ority in deciding so-called Potts- 
ville case. 

Feb. 1 — Gross time sales of broad- 
casting industry during 1939 reach 
an all-time record of $171,113,813, 
an increase of 14% over 1938 [See 
1940 Broadcasting Yearbook~\. 
Feb. 8 — FCC starts new program 
"crackdown" era by referring Pot 
0' Gold and other programs to 
Department of Justice for action 
under anti-lottery laws. Depart- 
ment later drops cases as unprose- 
cutable. 

Feb. 15 — Fight between ASCAP 
and broadcasters waxes hot as 
Broadcast Music Inc. begins drive 
to build independent music source 
with $1,250,000 war chest. Gene 
Buck, ASCAP president, is arrest- 
ed in Phoenix as fugitive from jus- 
tice at request of Montana authori- 
ties. Case afterward dropped. 
Feb. 16 — Bill designed to redefine 
views of Congress against encroach- 
ment upon broadcasting by an "au- 
tocratic" FCC introduced by Rep. 
J. Wm. Ditter (R-Pa.). 

Feb. 28 — FCC approves limited 
commercial television as of Sept. 
1. Subsequently rescinds action 
and launches attack on RCA that 
has reverberations in Congress and 
in White House. 

March 12 — Creation of annual pub- 
lic service awards for radio an- 
nounced by School of Journalism, 
University of Georgia, through 
George Foster Peabody Founda- 
tion. First awards to be made to 
small, medium and large stations 
and networks in 1941 for outstand- 
ing public service during 1940. 

March 21 — ASCAP announces pro- 
posed new contract for broadcast 
stations and networks, boosting es- 
timated royalties from $4,500,000 
to $9,000,000. 

March 2.5 — Supreme Court gives 
FCC power to license new broadcast 


stations without regard for eco- 
nomic injury to existing stations in 
deciding so-called Sanders case. 
Holds Commission is given no su- 
pervisory control of programs, busi- 
ness management or policy of sta- 
tions. 

March 29 — Havana Treaty is rati- 
fied finally by Mexico, making its 
terms fully effective in a year. 
April 24 — Westinghouse announces 
formal termination of management 
contracts held by NBC for KDKA, 
Pittsburgh; KYW, Philadelphia; 
WBZ, Boston; WBZA, Springfield, 
effective July 1. 

May 10 — Department of Justice in- 
stitutes new criminal action against 
ASCAP for purported violation of 
anti-trust laws, reopening five-year- 
old case pending in Federal Dis- 
trict Court in New York. 
May 20— FCC gives FM green light 
by authorizing full commercial 
operation beginning Jan. 1, 1941. 
May 27 — FCC by unanimous vote 
relegates television back to experi- 
mental existence, scrapping rules 
announced in February which would 
have permitted "limited commer- 
cial operation". 

June 7 — Lenox R. Lohr resigns as 
NBC president to become president 
of Chicago Museum of Science and 
Industry, after 3% year tenure. 
Edgar Kobak, foi-mer NBC vice- 
president and former Lord & 
Thomas executive, returns to NBC 
as vice-president in charge of Blue 
Network. 

June 12 — FCC Network Monopoly 
Committee releases sensational re- 
port proposing licensing of net- 
works and what industry generally 
opposed as confiscatory control of 
contractual relations between net- 
works and affiliates, proposing non- 
exclusive network contracts and 
banning of option time arrange- 
ments. 

June 12 — Senate Interstate Com- 
merce Committee begins hearings 
on nomination of Thad H. Brown 
for new seven-year term on FCC. 
With Senator Tobey (R-N.H.) lead- 
ing onslaught, investigation goes 
deeply into FCC, RCA, NBC and 
CBS. Brown nomination finally 
shelved. 

June 18 — FCC issues revised rules 
governing television services, sup- 
plementing those originally issued 
Feb. 28. 

June 19 — Republican National Com- 
mittee adopts free radio plank in 
its 1940 Presidential campaign plat- 
form, marking the first time in the 
history of national political con- 
ventions that such action had been 
adopted. 

June 20 — John Shepard 3d, presi- 
dent of FM Broadcasters Inc., 
launches seperate plan for forma- 
tion of world's first FM network. 


designed to cover 40 major mar- 
kets. Exploratory studies author- 
ized. 

June 22 — FCC issues text of rules 
governing FM broadcast stations, 
authorizing commercial operation. 
July 10 — Democratic National Con- 
vention adopts free radio plank, 
paralleling action of Republican 
Committee. 

July 12 — Niles Trammell elevated 
to presidency of NBC after two 
years as executive vice-president 
and after having served as mana- 
ger and vice-president of central 
division in Chicago since 1928. 
July 2.3— FCC official analysis of 
financial data for 1939 shows net 
time sales for industry of $130,- 
000,000, or 11% more than preced- 
ing year. 

July 25— U. S. Circuit Court of Ap- 
peals upholds right of stations to 
broadcast phonograph records with- 
out payment of license fees. 
Aug. 2 — Frank E. Mullen named 
vice-president and general manager 
of NBC, resigning as vice-president 
of RCA in charge of advertising 
and publicity. 

Aug. 3 — "Broadcasting Day" ob- 
served for first time coincident 
with NAB San Francisco conven- 
tion with dedication of plaque to 
"free American radio" at both New 
York and San Francisco World's 
Fairs. 

Aug. 5 — Broadcast Music Inc. es- 
tablished as permanent organiza- 
tion to supply radio's music needs 
at NAB Convention in San Fran- 
cisco. 

Aug. 29 — Color television develop- 
ment by Dr. Peter C. Goldmark an- 
nounced by CBS. 

Aug. 30 — Plant investment in 
broadcast stations for 1939 placed 
at $64,425,000 by FCC in analysis 
of year's industry statistics. 
Sept. 10 — Reallocation of assign- 
ments of 777 U. S. stations, in ac- 
cordance with Havana Treaty, an- 
nounced by FCC, to become effec- 
tive March 29, 1941. 
Sept. 12 — American Federation of 
Musicians agrees with National In- 
dependent Broadcasters to permit 
independent stations to negotiate 
on musicians' employment contracts 
with their union locals, rather than 
on national basis. 
Sept. 12 — Average weekly wage of 
$45.96 for 19,873 fulltime employes 
in broadcasting disclosed in FCC 
survey, pegging broadcasting as 
best paying industry. 
Sept. 24 — Defense Communications 
Board created by President Roose- 
velt to plan relationship of com- 
munications in national defense. 
Board members are James Law- 
rence Fly, chairman, FCC; Rear 
Admiral Lee Noyes, Navy; Maj. 


Gen. Joseph O. Mauborgne, Army; 
Assistant Secretary of the Treas- 
ury Herbert E. Gaston, Coast 
Guard; Assistant Secretary of 
State Breckinridge Long. 
Oct. 9 — Sidney N. Strotz, vice-pres- 
ident in charge of NBC Central 
Division, Chicago, transferred to 
New York as vice-president in 
charge of programs. John F. Royal, 
former program vice-president, as- 
signed to new activities and devel- 
opments, and Harry C. Kopf, Chi- 
cago sales manager, named Central 
Division manager. 
Oct. 15 — Broadcasting announces 
plan to begin weekly publication as 
of Jan. 13, 1941, after more than 
nine years as semi-monthly trade 
journal of the broadcasting indus- 
try. 

Nov. 5 — Radio establishes new high 
in presidential election coverage, 
turning over practically all of its 
facilities for reporting results of 
Roosevelt-Willkie balloting, as well 
as Congressional and State elec- 
tions. , 
Nov. 15— Upwards of $2,250,000 re- 
ported spent by major political par- 
ties for purchase of radio time dur- 
ing presidential campaign. 
Nov. 26 — Radio observes its 20th 
anniversary at birthday party in 
Washington, attended by 600 broad- 
casters, government officials and 
public figures. 

Nov. 28 — Suggested regulations to 
apply to network-aff:liated station 
relations released by FCC on eve 
of final arguments on FCC Com- 
mittee Network Monopoly Report. 
NBC, CBS and Independent Radio 
Network Affiliates oppose proposed 
regulations as confiscatory, while 
MBS supported them in principle. 
Dec. 6 — Threat to break down 
clear channels seen in split vote 
action of FCC in KOA-WHDH case. 
Dec. 16 — Supreme Court in effect 
upholds right of broadcast stations 
to perform phonograph records 
without paying royalties to manu- 
facturers or recording artists, by 
virtue of refusal to review decision 
of lower court in RCA-Whiteman 
test case. 

Dec. 17 ■ — FCC approves sale of 
WMCA, New York, by Donald 
Flamm to Edward J. Noble, indus- 
trialist and Life Saver Corp. head, 
for $850,000 cash. 

Dec. 23 — Formation of Latin- 
American network of CBS, to begin 
Sept. 1, 1941 with 39 standard and 
25 shortwave stations, announced 
by William S. Paley, CBS presi- 
dent, upon return from a seven- 
week air tour of Latin America. 
Dec. 26 — Attorney General Jackson 
announces new criminal anti-trust 
litigation against ASCAP, BMI, 
NBC and CBS, growing out of mu- 
sic controversy. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 15 


WDSU Outlines 
Strikers' Activity 

Operator and Family Said to 
Have Received Threats 

FORCED off the air Dec. 18 for a 
few early morning holars by strike 
activities at its transmitter, WDSU, 
New Orleans, returned immediately 
under regular operation, subse- 
quently functioning "smoothly and 
normally", according to P. K. 
Ewing, general manager of the 
station. Describing the station's 
side of the situation in a telegram 
to Broadcasting, Mr. Ewing stated 
that one WDSU operator who was 
off duty had called early in the 
morning at the transmitter house 
in Gretna, La., accompanied by five 
strangers, and "forced operator on 
duty with threats to take his FCC 
license off wall and get out." 

Tells of 'Threats' 

According to Mr. Ewing, this op- 
erator returned to his post later in 
the day, although his mother sub- 
sequently "received four death 
threats if they didn't pull him and 
others off". Only two operators on 
the WDSU engineering staff quit, 
Mr. Ewing commented, and these 
were quickly replaced. 

Commenting on the situation in 
his telegram, Mr. Ewing said: 

"Entire affair suprise in radio 
circles here and considered bad 
move, especially at present time 
and also in view of fact that union 
could only pull two men, one of 
whom says he sent in resignation 
to union some months ago. Working 
conditions, hours, vacations with 
pay and sick leave have all been 
given all our electrical employes 
and steady increases in pay have 
been constant since these two men 
took their first radio job with us. 
Our minimum scale higher than 
other cities this section, but union 
wanted it higher, and last Oct. 8 
we offered them contract with ex- 
isting scale for beginners. All other 
phases mutually satisfactory, but 
they apparently determined to have 
higher scale New Orleans than 
other cities this section of U. S. A. 
despite fact that records show New 
Orleans living costs to be among 
lowest in country." 


WOV Pickets Withdraw 

AMERICAN Communications 
Assn., a CIO affiliate, has with- 
drawn its picket line from WOV, 
New York, where engineers and an- 
nouncers have been on strike. While 
permitting its members at the sta- 
tion to return to work if they de- 
sire, the union is still pressing 
charges against the station man- 
agement before the National Labor 
Relations Board and is continuing 
its nationwide boycott of Bulova 
watches. Station officials say they 
have taken back a number of the 
strikers but will not take back en- 
gineers on duty the day of the walk- 
out. The management charges the 
latter with sabotage. The New 
York regional office of the NLRB 
says that the unions charges are 
still before it for action. 


A SERIES of tran.scribed spot an- 
nouncements were cut by the WHN, 
New York, Transcription Service for 
Mona Manet Beauty Salon, New York. 
Maurice Barrett of the WHN produc- 
tion department produced the series. 


Bulova' s Record Budget 

THE forthcoming advertising ap- 
propriation of the Bulova Watch 
Co., New York, will be the largest 
in the company's history, according 
to a statement by John H. Ballard, 
Bulova president. Adding that 
Bulova spent more for spot radio 
in 1940 than any company of any 
industry, Mr. Ballard reported that 
Bulova sales during 1940 reached 
an all-time high and that even 
larger gains were expected in 1941. 
Bulova time signals are now on 
203 stations, and the 1941 adver- 
tising budget is expected to reach 
$2,000,000, the bulk of which is 
spent for radio. Blow Co., New 
York, is the Bulova agency. 


Soap Firm Adds 

LOS ANGELES SOAP Co., Los 
Angeles (White King and Sierra 
Pine Soaps), a heavy user of radio, 
currently sponsoring the five-week- 
ly quarter-hour program. News by 
Knox Manning, on 8 CBS West 
Coast stations (KNX KARM KSFO 
KOY KTUC KLZ KROY KVOR), 
Monday through Friday, 2:30-2:45 
p.m. (PST), on Jan. 6 renews for 
52 weeks. Firm on that date also 
starts for 52 weeks, sponsoring 
White King News on 31 Pacific 
Coast Don Lee network stations, 
Monday through Friday, 7-7:15 
a.m. (PST). In addition, from 
three to five spot annuoncements 
weekly will be continued on 19 sta- 
tions, KOB KGNC KGHL KIDO 
KGIR KPFA KRBM KDFN 
WFAA KTSM KFBB KPRC 
KGEZ KGVO KTSA KRGV 
KFAB KOIL KHQ, for those prod- 
ucts, with quarter-hour news 
periods five times a week on KQW 
KGB KOY for Scotch soap. Agency 
is Raymond R. Morgan Co., Holly- 
wood. 


Swan Soap Campaign 

YOUNG & RUBICAM, New York, 
is buying announcements on some 
75 stations throughout the East for 
"Lipton's Tea and other Lever 
Brothers products", contracts call- 
ing for a varying schedule but aver- 
aging about three announcements 
daily for 52 weeks. Although the 
agency refuses to discuss the mat- 
ter, it is generally believed that 
when the commercial copy is sent 
out for broadcasting, beginning Jan. 
6, the advertised product will be 
Swan Soap, company's newest prod- 
uct, which is reported to be enter- 
ing into competition with Procter 
& Gamble Co.'s Ivory. It is under- 
stood the new soap will be intro- 
duced with an extensive spot cam- 
paign, to be expanded coincidentally 
with the distribution of the prod- 
uct, but with no plans for a network 
program until full national dis- 
tribution has been achieved. 


Carnation Discs 

CARNATION Co., Milwaukee, on 
Jan. 1 will start a quarter-hour 
transcription series featuring 
Arthur Godfrey on 12 stations, 
three mornings a week. Stations 
are WOR WGN WBZ WBT WIS 
WFBC WTAR WMBG KGW KPO 
WWJ WBAL. Godfrey's MBS pro- 
gram ended Dec. 30. Adams & 
Adams is talent agency for God- 
frey, with Erwin, Wasey & Co. 
placing the account. 


CITIES SERVICE Co., New York, 
on Dee. 31 celebrated the beginning of 
the 1.5th year on the air of its NBC- 
Red Cities Service Concert, the oldest 
network commercial on the air. 



UPON relinquishing its NBC-Blue 
sustaining schedule to join the Red 
network, WIS, Coltimbia, S. C, in 
mid-December sent 10 red-headed 
girls like this comely miss to 
local downtown corners to distrib- 
ute 750 red carnations announcing 
the switch. The girls wore white 
dresses and red capes, along with 
a red sash and white ribbon em- 
blazoned with "WIS — NBC Red 
Network — The Network Most Peo- 
ple Listen to Most — Columbia, 5,000 
watts, 560 kc." The day preceding 
the switch, Dec. 14, was designated 
as "Red Letter Day in Columbia" 
by the station. 


Kastor Extensions 

H. W. KASTOR & SONS Adv. Co., 
Chicago, has placed increased 
schedules for three of its accounts 
as follows: White Labs. Inc., New- 
ark (Chooz), on Dec. 30 renewed 
its varying schedule of one-minute 
transcribed and life announcements 
on approximately 25 West Coast 
stations; Pierce's Medicine, Buf- 
falo, on Jan. 6 started a new sched- 
ule of six-weekly one-minute tran- 
scribed announcements for Golden 
Medical Discovery on an expanded 
list of stations; F. Ad. Richter, 
Brooklyn (Anchor Pain-Expeller), 
currently sponsoring a varying 
schedule of one-minute transcribed 
announcements, on Jan. 6 increases 
its list of stations 50%. 


Oh Henry Expands 

WILLIAMSON CANDY Co., Chi- 
cago (Oh Henry), early in Janu- 
ary will increase its list of NBC- 
Blue stations carrying the weekly 
half-hour dramatic show Famous 
Jury Trials, Mondays, 6-6:30 p.m. 
(CST). In addition, the firm will 
place transcriptions of Famous 
Jury Trials on a number of Mid- 
west stations. Aubrey, Moore & 
Wallace, Chicago, handles the ac- 
count. 


Caldwell Renews on 100 

DR. W. B. CALDWELL Inc., 
Monticello, 111. (Syrup Pepsin), on 
Jan. 6 renews its varying schedule 
of one-minute transcribed announce 
ments on approximately 100 sta- 
tions throughout the country. Sher- 
man & Marquette, Chicago, placed 
the business. ' 


Keystone Starts 
New Discs Chain 

Hollywood Firm Reorganized 

Claims Four Hours Daily 

AFTER MANY vicissitudes, which 
included several reorganizations 
and revisions of plans for the "wax 
network", Keystone Broadcasting 
System, Hollywood, started func- 
tioning in mid-December with more 
than 80 stations in the local cate- 
gory reported as using its services. 
Keystone is said to be furnishing 
stations with four hours daily of 
sustaining tax-free transcribed and 
recorded music as well as complete 
musical script shows, supplied by 
Davis & Schwegler, Los Angeles 
transcription producers, who also 
recently went through reorganiza- 
tion [Broadcasting, Dec. 1]. The 
transcription network in turn, un- 
der the setup, is to receive pre- 
ferred station time at greatly re- 
duced rates for its proposed spon- 
sored shows. 

Although new ovraership of Key- 
stone is presently cloaked in se- 
crecy, with a Hollywood spokesman 
stating that the firm has been re- 
financed by a group of West Coast 
financiers, letters have gone out un- 
der signature of M. McKinley Sil- 
lerman, well known as a field rep- 
resentative of the Society of Euro- 
pean Stage, Authors & Composers 
Inc. It is reliably reported that he 
and Sidney Wolf, Chicago attorney, 
are sole owners, having taken over 
Keystone from Davis & Schwegler, 
original organizers, shortly after 
Kenneth Davis and Paul Schweg- 
ler withdrew. 

Mr. Sillerman, interviewed by 
Broadcasting, refused to confirm 
ownership reports. He stated that 
along with other vital news, offi- 
cers of the transcription network 
would be announced in mid-Janu- 
ary. Elaborating on his remarks, 
he said that the new owners have 
bought title of the firm name, tak- 
ing over all existing station con- 
tracts. He further said that Key- 
stone is issuing 84 shows per week, 
to fill 28 hours weekly or four 
shows daily on member stations. 

In the reorganization, all em- 
ployes who helped form Keystone 
Broadcasting System, were dis- 
missed, with the exception of Rich- 
ard Weed who continues as station 
relations manager. Temporary 
headquarters of the wax network 
are located at 8442 Hollywood Blvd., 
Hollywood. 


Baltimore's New Local 

LOCATED at 7 E. Lexington St., 
in downtown Baltimore, the new 
WITH, authorized for construction 
last Oct. 29 by the FCC, will begin 
operating early in February, ac- 
cording to Tom Tinsley Jr., presi- 
dent. The station will use 250 watts 
on 1200 kc. It is Western Electric 
equipped throughout, with a 214- 
foot Blaw-Knox tower. Mr. Tinsley, 
whose mother owns the stock in 
Maryland Broadcasting Co., li- 
censee, will manage the station. 
Harold Kaye, formerly in Baltimore 
agency radio work, has been named 
program director, and James B. 
Duff, formerly of WCBM, Balti- 
more, is chief engineer. 


HOWARD BARLOW, conductor of 
the CBS Symphony orchestra, has 
been engaged for a second season as 
director of the Baltimore Symphony 
Orchestra. Mr. Barlow will continue 
in his capacity as CBS director. 


Page 16 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


Jack Benny Leads Annual Talent Poll; 
Swing Is Ranked as Top Commentator 


Industrial Advertisers 
Are Found Slight Users 
Of Broadcast Facilities 

INDUSTRIAL advertising funds 
are allotted to radio in small 
amounts, according to a question- 
naire survey by the National In- 
dustrial Advertisers Assn., Chi- 
cago. The survey reveals that nine 
companies reporting radio expendi- 
tures spent 9.79% of their advertis- 
ing dollar on broadcasting in 1940, 
as compared to 23% in magazines, 
6.69% in other media and the re- 
mainder on other types of promo- 
tion. Largest single item is the 
31.6% spent in technical and indus- 
trial publications. 

A breakdown of the composite 
advertising budget, the NIAA finds, 
shows one firm with a sales volume 
between $200,000 and $500,000 
spending half of its budget on ra- 
dio; one firm between $500,000 and 
$1,000,000 spending 12.22% on ra- 
dio; one firm between 5 and 10 mil- 
lion dollars, 1% on radio; six firms 
over 10 million, 4.15%. These nine 
firms are responsible for the 9.79% 
average expenditure on radio. 

The study is prepared annually, 
says the NIAA, to aid advertising 
managers and other executives in 
preparing budgets. It is based on 
reports from 345 industrial con- 
cerns, of which nine filled out the 
radio question. Copies are obtain- 
able at the NIAA offices, 100 E. 
Ohio St., Chicago, at $2, with dis- 
count for quantity lots. 


Networks Making Plans 
For Inaugural Coverage 

PRELIMINARY plans for compre- 
hensive radio coverage of the Jan. 
20 inaugural of President Roose- 
velt in Washington are being for- 
mulated by all three networks. A 
full complement of network observ- 
ers and commentators will be on 
the air during the ceremonies, in- 
cluding Elmer Davis, Bob Trout 
and Albert Warner for CBS; Bauk- 
hage, Earl Godwin and Carleton 
Smith for NBC; Fulton Lewis Jr., 
Dave Driscoll, and Walter Comp- 
ton for MBS. 

Remote pickup points will be es- 
tablished along the path of the 
parade, up Pennsylvania Ave. from 
the inaugural stands directly in 
front of the Capitol to the White 
House. MBS broadcast will be 
heard in Canada through the CBC, 
and will be shortwaved abroad 
through WRUL, Boston, while CBS 
and NBC also will shortwave their 
broadcasts. 


Quiz Kids in Movies 

THE Quiz Kids, currently sponsored 
by Miles Laboratories, Elkhart, 
Ind. (Alka-Seltzer), on 46 NBC- 
Blue stations, Wednesday, 8-8:30 
p.m. (EST), on Dec. 21 was signed 
for one year by Paramount Pic- 
tures to make a series of short sub- 
jects. The first short subject, which 
goes into production the early part 
of January, will feature Joe Kelly, 
m.c, Gerard Darrow, Cynthia 
Cline and Van Dyke Tiers. This is 
a feature of Louis G. Cowan Co., 
ji Chicago. The radio series is handled 
' by Wade Adv. Agency, same city. 


PHILIP MORRIS & Co., New York 
(figarettes) will sponsor the 10-10:30 
p.m. portion of the National Barn 
Dance Saturday nights on WLS, Chi- 
cago. Agency is Blow Co., N. Y. 


JACK BENNY and his Jello-0 
program ranked first among pro- 
grams and talent in the annual poll 
of radio editors and writers con- 
ducted by the trade journal, Motion 
Pictwe Daily. Lucky Strike's In- 
formation Please topped the quiz 
programs; Don Wilson, the an- 
nouncers; Lux Radio Theatre, the 
dramatic shows. 

Kate Smith and Bing Crosby 
were voted the most popular male 
and female vocalists. Raymond 
Gram Swing followed by Lowell 
Thomas captured the honors for 
commentators. The results of the 
poll follow: 

Champion of Champions — Jack Benny ; 
Bob Hope ; Bing Crosby ; Edgar Bergen 
(Charlie McCarthy) ; Fred Allen, Helen 
Hayes, tied. 

Season's Outstanding New Star — Dinah 
Shore ; Yvette ; Helen Hayes ; Carol Bruce. 
Wendell L. Willkie, tied. 

Comedians — Bob Hope : Jack Benny ; 
Fred Allen; Edgar Bergen (Charlie Mc- 
Carthy); Eddie Anderson (Rochester). 

Comediennes — Fannie Brice (Baby 
Snooks); Gracie Allen; Mary Livingstone; 
Marion Jordan (Molly McGee) ; Jane Ace, 
Portland Hoffa, tied. 

Comedy Teams — Fibber McGee & Molly ; 
Burns & Allen ; Brenda & Cobina ; Abbott 
& Costello ; Amos 'n' Andy, Benny & Liv- 
ingstone, tied. 

Comedy Series — Aldrich Family ; Jack 
Benny ; Bob Hope ; Easy Aces, Fred Allen 
Texaco Star Theater, tied. 

Male Vocalists (popular) — Bing Crosby; 
Kenny Baker ; Lanny Ross ; Frank Parker, 
Frank Munn. 

Male Vocalists (classical) — Richard 
Crooks ; James Melton ; John Charles Thom- 
as ; Nelson Eddy, Lawrence Tibbett, tied. 

Female Vocalists (classical) — Margaret 
Speaks ; Lily Pons ; Lucille Manners, Jes- 
sica Dragonette, tied ; Grace Moore. 

Film Players on Air — Edward G. Rob- 
inson ; Don Ameche ; Basil Rathbone ; Bing 
Crosby ; Bette Davis, Helen Hayes, tied. 

Dramatic Shows — Lux Radio Theater : 
Helen Hayes Theater ; Arch Oboler's Every- 
man's Theater ; First Nighter ; Columbia 
Workshop. 



USING this wheelbarrow as a re- 
ceptacle for donations, Vic Rugh, 
of KFBI, Wichita, Kan., during the 
week before Christmas collected 
food and cash enough to provide 
Christmas dinners for nearly 100 
needy families. Grunting a little 
under the load, he here hauls away 
one day's take from the corner of 
Broadway and Douglas, Wichita's 
busiest intersection, where Rugh 
each day conducts his man-on-the- 
street program. In adition to his 
sidewalk interviews, where he filled 
his wheelbarrow every day, he also 
conducted a twice-daily Goo.dfellow 
Auction on KFBI, on which he sold 
everything from eggs to auto tires, 
donated by merchants and listeners. 


Likes Them Short 

WHEN a sponsor requests 
shorter commercials, it's 
newsworthy. Immediately 
after a recent broadcast of 
Where Are You From? on 
WOR, Newark, the sponsor, 
Rex Cole, General Electric 
distributor in New York, who 
had been watching the show 
from the control room, rushed 
over to the production group. 
"Best program yet," he con- 
gratulated. "But those com- 
mercials — they're too long!" 
At least a dozen amazed 
radio people heard the state- 
ment, according to Jerry 
Danzig, WOR's publicity di- 
rector, who is holding them 
as witnesses. 


Dramatic Series — One Man's Family ; 
Big Town; Aldrich Family; Calvacade of 
America, Second Husband, Those We Love, 
tied. 

Daytime Serials — Vic & Sade ; Big Sister ; 
Goldbergs, Mary Marlin, tied ; Bachelor's 
Children, Life Can Be Beautiful, O'Neills, 
tied. 

Dance Orchestras (popular) — Guy Lom- 
bardo ; Wayne King, Fred Waring, tied : 
Kay Kyser ; Tommy Dorsey, Glenn Miller, 
tied. 

Dance Orchestras (swing) — Glenn Miller; 
Tommy Dorsey ; Benny Goodman ; Artie 
Shaw ; Jimmy Lunceford. 

Musical Programs (popular) — College of 
Musical Knowledge ; Fred Waring, Kraft 
Music Hall, Your Hit Parade, tied ; Musical 
Americana. 

Quiz Programs — Information Please ; Dr. 
I. Q. ; Take It or Leave It ; College of 
Musical Knowledge ; Prof. Quiz, Quiz Kids, 
tied. 

Announcers — Don Wilson ; Harry von 
Zell ; Milton Cross ; Ken Carpenter ; Bob 
Trout. 

Commentators — Raymond Gram Swing ; 
Lowell Thomas ; H. V. Kaltenborn ; Elmer 
Davis ; Gabriel Heatter, Wythe Williams, 
tied. 

Sports Announcers — Bill Stern ; Ted Hus- 
ing ; Red Barber ; Stan Lomax, Bob Trout, 
tied. 

Orchestras (classical) — N. Y. Philhar- 
monic ; NBC Symphony ; Frank Black's 
Cities Service ; Ford Sunday Evening ; An- 
dre Kostelanetz, Paige's Musical Ameri- 
cana, Wallenstein's Firestone, tied. 

Musical Programs (classical) — Ford Sun- 
day Evening Hour ; N. Y. Philharmonic 
Symphony ; NBC Symphony, Voice of Fire- 
stone, tied ; Cities Service, Metropolitan 
Opera, Telephone Hour, tied. 

Children's Programs — Singing Lady 
(Ireene Wicker) ; Coast-to-Coast on a Bus 
(Milton Cross), Let's Pretend (Nila Mack), 
Quiz Kids, tied; Tom Mix's Straight Shoot- 
ers. 

Educational Programs — American School 
of the Air (CBS) ; University of Chicago 
Roundtable ; Infoi'mation Please ; Ameri- 
can Forum of the Air ; American Town 
Meeting of the Air, tied. 

Special Events — CBS : European Round- 
up ; CBS. MBS, NBC : Conventions and 
Election Returns ; NBC : Graf Spee Scut- 
tling ; NBC: War Coverage; NBC: Refu- 
gee Children Telephone Talks; CBS, MBS, 
NBC : War Coverage ; NBC : Draft Draw- 
ings. 


Beech-Nut Gum Sponsors 

BEECH-NUT PACKING Co., Cana- 
joharie, N. Y., on Dec. 31 started 52- 
week si3onsorship of IV2 hours nightly 
of the WNEW, New York, Dance 
Parade, a program of popular recorded 
music, from 10 :30 p.m. to 12 mid- 
night. Mondays through Saturdays. 
Under the new sponsorship for Beech- 
Nut gum, the customary format of the 
program of straight recordings has 
heen revised to include AP bulletins 
broadcast at intervals during the pro- 
gram. Recorded selections of name 
bands will be played for a half-hour at 
a time, with three members of the 
WNEW staff handling the broadcasts. 
Newell-Emmett Co., New York, is the 
agency. 


NBC Adding Four 
To Foreign Staff 

Bate and Jordan Will Return 

For Rest and Consultation 

ADDITION of four correspondents 
to NBC's foreign staff and the 
transfer of two others in a general 
realignment of the network's setup 
abroad, were announced Dec. 26 
by A. A. Schechter, director of 
NBC's news and special events di- 
vision. 

At the same time it was an- 
nounced that Fred Bate, head of 
the London bureau, and Max Jor- 
dan, chief of the Continental staff, 
will return home for rest and con- 
sultation with the home office as 
soon as transportation can be ar- 
ranged. William C. Kirker, of 
NBC's Berlin office, will accompany 
them to New York for a vacation, 
following which he will be assigned 
to a new post abroad, the location 
still to be determined. 

Mr. Bate was wounded during a 
German air raid on London Dec. 8 
and was hospitalized, which neces- 
sitated cancellation of passage for 
himself and Mr. Jordan, which had 
been arranged for December. 

Others Transferred 

Charles Lanius, Rome correspon- 
dent of NBC since May, 1940, will 
be transferred to Berlin in charge 
of the office there. Theodore Knauth 
continues in Berlin as assistant. 
Mr. Lanius went abroad as a mem- 
ber of the Paris edition of the 
Chicago Tribune and for five years 
was a staff member of the London 
Daily Express. The Rome post will 
be filled by David Anderson, who 
has been the NBC broadcaster in 
Stockholm. 

Miss Jo Denman, like Mr. Ander- 
son a native Californian, is join- 
ing NBC as the new Stockholm 
correspondent. Another new mem- 
ber of the foreign staff is Grant 
Parr, American newspaperman, 
who will represent the network in 
Cairo. Richard Tennelly, who has 
lived in the Far East since 1937 
and has been connected with the 
Japan Advertiser, is joining NBC 
as Tokio correspondent. In Shang- 
hai, Edward H. Mackay, graduate 
of Massachusetts Institute of Tech- 
nology and a writer of wide experi- 
ence, takes over duties formerly 
handled by Joan Livingston, who 
is returning home. 

Other NBC foreign representa- 
tives are: Paul Archinard, Vichy; 
Martin Agronsky, Ankara; Ed- 
mund Stevens, Athens; Helen Hi- 
ett, Madrid; Lovett Edwards, Bel- 
grade; Ronald Gosling, Budapest; 
Sven Carstensen, Copenhagen; 
Philip R. MacKenzie, Lisbon; Frank 
Stevens, Bucharest; Herman Ha- 
bicht, Moscow. Dennis Johnson, 
notecl writer, handles NBC duties 
in Dublin. 


Borden Cancels 

DUE to a change in its national ad- 
vertising policy, which provides for 
advertising coordination of all its dairy 
products, Borden Co., San Francisco 
(dairy products) on Jan. 1 cancelled 
all its radio in California, including 
three daily-newscasts on KFRC, pre- 
sented by John B. Hughes and Philip 
Stearns. Borden had been on KFRC 
for the last four years. The account, 
previously handled in California by 
McCann-Erickson, has been trans- 
ferred to Young & Rubicam. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 17 


CBS Latin Hookup Covers 18 Nations 



HEMISPHERIC solidarity, radio version, is depicted in this scene made 
during the recent visit of NBC Vice-President John F. Royal to Mexico 
City for the inauguration of Mexico's new President Camacho. Grouped 
(1 to r) are Othon Velez, program director of XEW and XEWW, Mexico 
City; Mr. Royal; Dr. A. Ortiz Tirado, prominent Mexican orthopedic 
surgeon, and Elimio Azcarraga, prominent Mexican broadcaster and 
owner of XEW and XEWW. Dr. Tirado for many years toured the 
United States singing popular Mexican songs to raise money to build 
the modern clinic shown in the background. Mr. Royal gave him his start 
on NBC years ago, and on his recent trip visited his radio-inspired clinic. 


New Shortwave Stations 
To Send Programs, 
Paley Asserts 

FORMATION of a Latin American 
CBS network, comprising 39 long- 
wave and 25 shortwave stations lo- 
cated in 18 of the 20 American re- 
publics to the South of the United 
States, was announced Dec. 23 by 
William S. Paley, CBS president, 
following his return from a seven- 
week aerial tour of Latin America. 

The new network of stations, 
which will receive programs from 
the CBS international stations in 
the United States and rebroadcast 
them for local consumption, will 
begin operations about Sept. 1, 
1941, date when the new CBS 50 
kw. shortwave transmitters are ex- 
pected to be in operation. 

May Add Others 

Haiti and Honduras are the only 
countries not included in the net- 
work, Mr. Paley said, adding that 
negotiations are under way to take 
them in soon. Contracts between 
CBS and the Latin American out- 
lets are similar to those the net- 
work has with its affiliates in the 
United States, he declared, making 
them exclusive CBS stations which 
will carry both sustaining and com- 
mercial programs. He refused to 
commit himself regarding the immi- 
nence of a commercial schedule, 
stating that he had not yet dis- 
cussed the question with American 
advertisers. 

Contracts are generally for a 
five-year period, he stated, run- 
ning from Sept. 1, 1941, to the 
same date in 1945, hut several are 
for shorter terms, such as that 
with 0AX4A, Radio Nacional in 
Lima, Peru, a government station 
for which the government officials 
did not wish to make contracts for 
longer than their terms of office. 

Explaining that his survey-tour 
had definitely demonstrated that 
most South Americans, like most 
United States citizens, listen to 
their local stations much more than 
they do to shortwave broadcasts 
from outside and that the local 
rebroadcasts would tremendously 
increase the audience for programs 
from here, Mr. Paley said his trip 
also showed the need for programs 
built in America that are speci- 
fically aimed at familiarizing the 
Latin American peoples with our 
culture. 

More than that, he continued, 
the good neighbor policy can only 
be completely realized if we in the 
United States also become better 
acquainted with Latin American 
cultures. Therefore, in addition to 
arranging a Latin American net- 
work of outlets for American pro- 
grams, he £vlso made arrangements 
for programs originating in Latin 
American countries to be broadcast 
by CBS in this country. 

New Transmitters 

These programs from Latin 
America, in addition to being heard 
in the United States, will also be 


Entente Cordiale 

OUT of the hospital and back 
on the job after failing to 
"duck a bomb," Fred Bate, 
London correspondent of 
NBC, was greeted by fellow 
radio reporters as he returned 
Dec. 27 to radio headquarters 
"somewhere in London." In 
fact, Ed Murrow, CBS Euro- 
pean chief, welcomed Fred 
back in an unusual way — in- 
troducing him to the CBS 
audience on his morning 
broadcast of that day 


shortwaved back to the Latin 
American network, so that the 
southern republics will become bet- 
ter acquainted with each other. 
Programs from the southern coun- 
tries which do not have shortwave 
transmitters powerful enough to in- 
sure good transmiseion to the 
United States will be brought up 
by the commercial communications 
companies, he stated. 

The CBS shortwave stations, 
WCBX and WCRC, whose 50 kw. 
transmitters are now under con- 
struction at Brentwood, Long 
Island, will have eight dii-ectional 
antennas with a capacity of 15 dif- 
ferent combinations of transmission 
service from each of the stations. 
With nine frequencies available and 
with the antennas instantaneously 
switchable from one transmitter to 
the other, CBS engineers believe 
they will produce as clear and 
strong signals as any shortwave 
stations in the world. 

At each member station of the 
Latin American CBS network there 
will be located specially designed 
receiving equipment to enable them 
to pick up and rebroadcast the CBS 
programs. A member of the CBS 
engineering staff, not yet selected, 
will leave shortly after the first of 
the year for a tour of the south- 
ern network, Mr. Paley said, to 
act in an advisory capacity to the 


Latin American broadcasters in 
getting the new service set up. 

In the beginning, CBS will send 
about 20 hours a week of programs 
in Spanish and Portugese to its 
Latin American affiliates, Mr. Paley 
stated. The make-up of the program 
schedule has not yet been complete- 
ly worked out, he said, but it is 
definite that news will play a ma- 
jor part. Like listeners at home, 
South Americans are hungry for 
news, he said, and the news broad- 
casts have wide audiences. Dra- 
matic programs have a wide popu- 
larity with Latin Americans, he re- 
ported, and the daytime serial 
dramatic type of program is becom- 
ing increasingly popular there just 
as it is in the United States. 

Favorably Received 

These program likes and dislikes 
will be carefully considered in 
building programs for Latin Ameri- 
can consumption, he stated, and an 
independent program staff, entire- 
ly separate from the regular CBS 
program department, is being or- 
ganized to devote itself exclusively 
to the production of the Latin 
American programs. Edmund Ches- 
ter, recently appointed director of 
shortwave broadcasts for CBS, who 
was a member of Mr. Paley's sur- 
vey party to Latin America, will 
have full charge of these broad- 
casts as well as of the station rela- 
tions and other operating angles 
of the new network. 

Mr. Paley said that he had dis- 
cussed his plan with officials of the 
United States Government before 
beginning his South American trip 
and that they had received it with 
enthusiasm. In the Latin American 
countries visited the plan was re- 
ceived with the same enthusiasm, 
he stated, by both government and 
radio officials. In some countries, 
the governments changed existing 
rules regarding broadcasting so the 
plan could be adopted, he reported. 
In Chile, for example, a limitation 
(Continued on page 62) 


Hickok Appointed 
Francisco's Aide 

Young Gets Leave of Absence 
For Latin American Work 

GUY HICKOK, program director 
of NBC's international broadcast 
stations, on Dec. 18 announced his 
resignation to become assistant to 
Don Francisco, radio head of the 
Nelson Rockefeller organization for 
coordination of commercial and cul- 
tural relations between the Ameri- 
can republics. Mr. Hickok's succes- 
sor at NBC has not been announced. 

Simultaneously, Secretary of 
Commerce Jesse H. Jones an- 
nounced granting of an indefinite 
leave of absence to James W. 
Young, director of the Bureau of 
Foreign & Domestic Commerce, to 
serve as chairman of the Com- 
munications Division of the Rocke- 
feller organization. Mr. Young is 
in direct charge of press, motion 
pictures and radio, with Mr. Fran- 
cisco, former president of Lord & 
Thomas, in charge of radio. Karl 
Bickel, former president of the 
United Press, is in charge of press 
operations, and Jock Whitney, of 
New York, in charge of motion pic- 
ture operations. 

Inspection Tour 

Secretary Jones announced ap- 
pointment of Carroll L. Wilson, as- 
sistant director of the Bureau of 
Foreign & Domestic Commerce, as 
acting director. He was formerly 
associated with Scudder, Stevens & 
Clark, New York investment coun- 
sel, and was named special assis- 
tant to the Secretary of Commerce 
on July 1, 1939. On Sept. 6, he was 
named assistant director of the 
Bureau by President Roosevelt. 

Mr. Francisco now is on a three- 
month inspection tour of South 
America, essentially in connection 
with coordination of radio program 
interchange as part of the hemi- 
sphere solidarity program. During 
his absence, Mr. Hickok will work 
directly under Mr. Young on radio 
aspects of the Rockefeller Commit- 
tee's work. New York offices of the 
organization are at 11 West 54th 
St. 


MBS-Latin Exchange 

CHRISTMAS in the Argentine and 
New Year's Eve in New York were 
the first programs broadcast in an 
exchange series by MBS with South 
American stations. The Christmas 
program, featuring a native choir 
and orchestra, originated at LRl, 
Radio El Mundo, Buenos Aires, and 
was broadcast in the United States 
by the MBS network. Mutual's re- 
turn broadcast, including the revel- 
ry in Times Square at midnight 
and the music of Guy Lombardo's 
orchestra, was shortwaved to South 
America and broadcast over LRl 
and nine other Argentine stations 
and stations in other South Ameri- 
can countries. Exchange was ar- 
ranged by A. Fontecha Morales, 
commercial manager of LRl; Fred 
Weber, general manager of MBS, 
and Melchor Guzman, New York 
representative for the Argentine 
station. 


BARBASOL Co., Indianapolis (shav- 
ing cream), will start one-minute 
transcribed announcements on about 
20 stations shortly after the first of 
the year. Eirwin-Wasey, New York, is 
the agency. 


Page 18 • January I, 1941 


BROADCASTING • Broadcast Advertising 


Armed With BMI, Industry ^Sits Tight' 


Government Suits 
Will Be Filed 
Shortly 

(Continued from page 9) 

networks or to their affiliated sta- 
tions. 

That pandemonium reigned in 
Tin Pan Alley also was clear as 
the contract deadline approached. 
Motion picture companies with 
ASCAP contracts were exerting 
pressure to prevent dropping of 
ASCAP music on the air, appar- 
ently mindful of the dire conse- 
quences suffered by Warner Bros, 
when its catalogs were withdrawn 
from the air three years ago. John 
G. Paine, ASCAP general manager, 
as late as Dec. 29 threw out hints 
that ASCAP was willing and ready 
to negotiate and that only a few 
hours would be required to prevent 
"chaos". 

The explosive action of the Gov- 
ernment in announcing its plan to 
proceed criminally came after the 
ASCAP board split on the signing 
of a consent decree [Broadcasting, 
Dec. 15]. A bitter fight between 
ASCAP's veteran attorneys, Louis 
D. Frohlich and Herman Finkel- 
stein, and its new attorneys, Lieut. 
Gov. Charles Poletti of New York, 
and Milton Diamond, resulted in 
the deadlock on the consent decree, 
though a substantial number of 
ASCAP's board members wanted 
to settle the controversy in that 
fashion, it is reported. 

Assistant Attorney General 
Thurman Arnold, in charge of anti- 
trust litigation, obviously decided 
on the all-front attack for what 
might be described as "public re- 
lations" reasons. Since BMI is 
fashioned on the ASCAP formula, 
it was concluded that action could 
not be taken against ASCAP with- 
out including the industry-created 
music operation. Moreover, the air- 
ing of the whole issue in the public 
prints through gigantic propaganda 
splashes by ASCAP is said to have 
made it desirable from the Govern- 
ment standpoint to attack both op- 
erations rather than ASCAP alone. 

Strategic Move 

The most unusual aspect of the 
Department's action was its an- 
nouncement by "press release" that 
criminal litigation would be in- 
stituted. Usually, such actions do 
not become public until the suits 
actually are filed. In some quarters 
it was suspected that this "strate- 
gy" was designed to force a settle- 
ment out of court. 

There is still possibility of a 
consent decree for ASCAP, for BMI 
and for the other industry respon- 
dents. Anytime during the course 
of the litigation the parties can 
agree to eliminate the objectionable 
practices and thereby stop pro- 
ceedings. 

Why the Department should al- 
lege against BMI and the networks 
the same overt acts charged against 
ASCAP, was difficult for industry 


observers to comprehend. BMI, it 
was pointed out, was formed only 
for the purpose of introducing 
competition in the music field and 
of breaking ASCAP's monopoly. 
The decision to create BMI was 
reached only after all efforts to 
procure from ASCAP something 
other than a blanket license for- 
mula, on a percentage basis, had 
failed. Moreover, ASCAP has been 
under constant attack as an illegal 
monopoly in the Federal and State 
courts and in Congress for more 
than a decade, v/hile BMI as a 
newly-created enterprise has no 
record of wrongdoing. 

The Government is confident of 
a victory against ASCAP particu- 
larly in the light of the decision 
Dec. 24 of the Federal District 
Court in Tacoma, Wash., holding 
ASCAP to be a price-fixing mo- 
nopoly in violation of the Sherman 
Act [see page 14]. If such a judg- 
ment were reached, it would destroy 
ASCAP as at present constituted 
and force a "pay-as-you-use" 
method of compensation, as well as 


clearance at the source. ASCAP 
then might become a clearing house 
for music licensing, but not an 
"exclusive club" with a self-per- 
petuating board and with one-third 
of its total income going to man- 
agement. 

A Sudden Change 

The proposed consent decree, 
which ASCAP's board refused to 
sign after the clash between its 
attorneys, would have permanently 
enjoined the present method of 
blanket licensing. Under which 
ASCAP during 1940 collects ap- 
proximately $5,000,000 and in 1941 
stood to collect $9,000,000 from the 
broadcasting industry. Instead, a 
per-program method of compensa- 
tion, following the form of the 
newspaper-station contract, ap- 
peared the most likely method. 
Under it, network programs would 
be cleared at the source with sta- 
tions paying a percentage of their 
income derived only from programs 
using ASCAP music. 

So confident was the Department 


Library of 250^00 Musical Numbers 
Is Available to Subscribers of BMI 


ASSURING its station members an 
adequate supply of music after the 
first of the year, BMI has an- 
nounced that its license gives its 
subs ribers their choice of more 
than 250,000 compositions, includ- 
ing all types of music. In the popu- 
lar field, BMI has itself published 
300 new songs and contracted for 
150 more. In addition to its produc- 
tion schedule of 14 songs a week, 
BMI's affiliates, M. M. Cole Pub- 
lishing Co. and Edw. B. Marks 
Music Corp., will add about 45 new 
popular tunes monthly. 

Much of the popular and light 
music of the last quai-ter-century 
is also available for broadcasting, 
despite withdrawal of the ASCAP 
cctalogs. Songs by Victor Herbert, 
George Gershwin. Rodgers and 
Hart, Joe Howard, Gus Edwards, 
Ethelbert Nevin, Franz Lehar, Car- 
rie Jacobs Bond and others of that 
class are among those which can 
be played, even though other num- 
bers by these composers may be 
barred. 

Familiar Songs 

In the familiar song field, "Auld 
Lang Syne", "America", "Star 
Spangled Banner", "Londonderry 
Air", "Wearing of the Green", 
"Blue Danube Waltz", "Loch Lo- 
mond", "Hail, Hail, the Gang's All 
Here", "She'll Be Comin' Round 
the Mountain", "Good Night, La- 
dies", and "Little Brown Jug" are 
only a small part of the list, but 
enough to indicate that all the fa- 
miliar music does not carry the 
ASCAP label. 

In the Latin - American field, 
BMI's rights include more than 
95% of all copyrighted music and 
about 90% of all records, with 
more than 65,000 rhumbas, congas 
and tangos. Modern serious music 
lies chiefly outside the ASCAP do- 
minion, not only because major 
orchestral works are treated as 


"grand rights" in which ASCAP 
does not deal, but also because most 
serious composers have no connec- 
tion with ASCAP. 

The Marks catalog brought to 
BMI several thousand phonograph 
records by name bands of popular 
tunes of the last 25 years. The Cole 
and United catalogs gave BMI one 
of the largest collections of hill- 
billy, cowboy and folk music in the 
country. Of the world's great mu- 
sic, some 80% is in the public do- 
niain and the withdrawal of the 
ASCAP lists will have no notice- 
able effect on the symphonic and 
operatic broadcasts. 

Religious Selections 

The new BMI hymnal contains 
nearly 500 standard church hymns, 
including the best-loved religious 
music of the Catholic, Jewish and 
Protestant faiths, and all denomi- 
nations. BMI also licenses to radio 
stations the E. C. Schirmer collec- 
tion of sacred choral and solo mu- 
sic, as well as the famous Concord 
Hymnal. Furthermore, ASCAP has 
announced that "any religious, ed- 
ucational or Federal entity, broad- 
casting non-sponsored, non-com- 
mercial programs over stations 
which have contributed the free use 
of their time for that purpose wiU, 
upon application to our Society, 
receive an absolutelv free license 
granting the use of all of the music 
of all of our members on such pro- 
grams." 

For the smaller stations which 
rely chiefly on recorded music, BMI 
states there is available some 4.000 
phonograph records and about 9,000 
numbers on transcriptions. The 500 
BMI bonus transcriptions, given in 
addition to the discs stations re- 
ceived through their regular library 
services, have given many small 
stations more dollar value than the 
cost of their licenses. 


Platters to Tars 

CAMPBELL ARNOUX, gen- 
eral manager of WTAR, Nor- 
folk, Va., has found the solu- 
tion to two big problems: 
What to do with old razor 
blades and recordings of AS- 
CAP music. The answer — 
"Give 'em to the Navy!" 
Arnoux has presented the 
station's complete library of 
ASCAP recordings, nearly 
4,000 discs, to Rear Admiral 
Joseph K. "Taussig, command- 
er of the Fifth Naval Dis- 
trict. The recordings will be 
distributed to ships, hostess 
houses, officers clubs and 
Navy "Y" 's. 


that ASCAP would sign the con- 
sent decree, that Assistant Attorney 
General Arnold planned to appear 
personally in the Federal Court 
for the Southern District of New 
York Dec. 24 to seek promulgation 
of the decree, terminating the six- 
year old anti-trust suit in that jur- 
isdiction against ASCAP. On Dec. 
23, however, the break came at a 
meeting of the ASCAP board, and 
Mr. Arnold was advised that the 
whole thing was oft'. 

Immediately following this. At- 
torney General Jackson authorized 
the announcement on filing in Mil- 
waukee of criminal suits, in lieu 
of civil suits. Three days later the 
announcement was made. Ori- 
ginally, it is understood, the De- 
partment had not planned to make 
the formal announcement, but when 
word permeated the industry that 
such a step might be taken, pre- 
sumably it was decided to issue the 
unprecedented "press release". 

Industry Meeting 

On the day following the De- 
partments' press release, hurried 
meetings were held in Washington 
by industry representatives and at- 
torneys to decide on strategy. 
Present at a morning session at 
the Mayflower Hotel were such in- 
dustry figures as NAB President 
Neville Miller; David Sarnoff, NBC 
chairman and RCA president; 
Niles Trammell, NBC president; 
Edward F. McGrady, RCA vice- 
president in charge of labor rela- 
tions and at present serving as 
labor advisor to Secretary of War 
Stimson; Frank M. Russell, NBC 
Washington vice-president; CBS 
President William S. Paley; Ed- 
ward Klauber, CBS executive vice- 
president; Harry C. Butcher, CBS 
Washington vice-president; Theo- 
dore C. Streibert, WOR vice- 
president and MBS vice-president; 
Louis G. Caldwell, MBS-WGN 
counsel. Present for independent 
radio stations, was John Elmer, 
president of WCBM, Baltimore. 
Representing BMI were President 
Miller and Executive Vice-Presi- 
dent Sydney M. Kaye. In addition, 
attorneys for NBC, CBS and BMI 
were present. 
tJixi Following the morning session. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 18- A 


ASCAP Bluff Called; Radio Holds the Aces . . . An Editorial 


BECAUSE a money-grubbing- ASCAP thought 
it could bring more radio dollars out of chaos 
in music, the charmed existence of Tin Pan 
Alley's "exclusive club" seems to be headed 
for the ashcan, via the anti-trust route. That 
now appears evident, whatever the outcome of 
the all-front legal attack launched by Trust- 
Buster Thurman Arnold. 

It appeared that ASCAP had terminated its 
series of colossal blunders, motivated by sheer 
bluff, when its attorneys in effect initialed a 
consent decree by which its illegal functioning 
of the last quarter-century would have been 
terminated. Instead of "consenting", its board 
of directors, in another of its celebrated emo- 
tional outbursts, threw months of negotiations 
overboard and decided to try again to bluff it 
out with radio. 

ASCAP's bluff has been called for keeps this 
time. The fact that the Department of Justice, 
for reasons best known to itself, decided to 
announce criminal actions by press release 
against broadcating industry elements as well 
as against ASCAP probably will not seriously 
alter the result. When the smoke of legal battle 
clears, we venture that ASCAP will not be in 
a position to salvage as much as if it had ac- 
ceded to a consent decree. ASCAP's utter de- 
struction is not unlikely, whereas it might have 
sui'vived as a formidable competitor in the new 
music order. 

We think the Department went overboard 
in seeking to tar BMI with the ASCAP brush. 
BMI was formed not to create a music mono- 
poly for radio, but to introduce competition in 


music. But Mr. Arnold apparently did not 
understand that. BMI is a babe in the copy- 
right woods, with no past sins for which to 
account. ASCAP, according to the Govern- 
ment's own legal pleadings, has had an 
iniquitous, monopolistic past, and must be 
chastised. How then can the Department level 
against the broadcasting industry charges of 
monopoly in music ? 

As this is wx'itten, ASCAP music is slated to 
sign off the networks and most stations at mid- 
night Dec. 31. Radio will rely upon BMI and 
other non-ASCAP catalogs. For the last month, 
practically all sustaining programs and most 
commercials have been devoid of ASCAP music. 
There hasn't been a single significant voice 
raised in protest. The public, we insist, isn't 
interested in ASCAP music or anybody else's 
brand name just so the music is good and 
well-performed. ASCAP has no monopoly to- 
day on good music, and never has. 

For this reason we can't understand how Mr. 
Arnold and his Departmental colleagues con- 
cluded that the current situation is a private 
war at the expense of the public. The only 
howls have been from paid propagandists of 
ASCAP. And if ASCAP's "press" has been 
better than radio's, it is only because it has 
spent dollars derived mainly from radio to 
propagandize and publicize and promote. 

Any day now ASCAP may try another sen- 
sational move to pull the fat out of the fire. It 
may be a move for an armistice. It may be the 
sudden filing of infringement suits against net- 
works and stations mounting to the millions at 


the statutory minimum of $250 per infringe- 
ment, innocent or otherwise. There is no law 
against filing such suits, however flimsy. 

The industry wisely has decided to sit tight. 
Nobody likes a criminal lawsuit, and the con- 
cern of certain groups in the industry is 
understandable. But it's our guess that ASCAP 
and its members, collectively and individually, 
are suffering the tortures of the damned. 
Based on the Warner Bros, experience of just 
three years ago, when its boxofHce receipts 
took a giddy plunge as soon as Warner music 
was dropped from the networks, it won't take 
long for ASCAP's movie members to push for 
peace at any price. 

Almost anything can happen during the next 
few weeks. The Department will file its suits 
against ASCAP, and possibly the industry 
groups, by Jan. 6 or thereabouts. But in the 
interim ASCAP music won't be performed. And 
aside from the funny noises prompted from 
ASCAP's camp, there won't be any complaint 
from the public about the sudden depreciation 
in the quality of music predicted by ASCAP 
henchmen. 

As a New Year's prediction, we venture that 
there will be a BMI henceforth, possibly with 
a changed organization base. And if there is an 
ASCAP some months hence, it vidll function 
as a clearing house; and radio as well as other 
public performers will pay as they use ASCAP- 
cleared music — not a tax on their entire in- 
come. There may be chaos ahead for ASCAP 
and even for radio, but the public won't be ad- 
versely affected. 


arrangements were made for a con- 
ference with Assistant Attorney 
General Arnold and that afternoon 
the attorneys representing the in- 
dustry held a protracted session 
with Mr. Arnold, Special Assistant 
Attorney General Waters and Hugh 
Cox, Mr. Arnolds chief assistant. 
While no word was forthcoming, it 
is unofficially understood Mr. Arn- 
old advised the broadcasters that 
the nature of the BMI organization 
was such that it tended toward 
violation of the law in the sam.e 
fashion as that of ASCAP. 

It was after this session that 
the industry group decided the best 
course to follow was to "sit tight" 
and await events. Because BMI, 
under its by-laws, can be reorgan- 
ized to fit any contingency that 
might develop as a result of 'in 
ASCAP consent decree, or as the 
outgrowth of final adjudication of 
the criminal case against ASCAP, 
it was felt that its continued op- 
eration is assured, with no dire 
consequences for the industry. 

Would Include Others 

NAB was not included in the 
original announcement by the De- 
partment on institution of criminal 
proceedings. It was clearly indi- 
cated, however, that the trade as- 
sociation as such would be included 
in the information as filed in Mil- 
waukee. There was some talk also 
of including other industry ele- 
ments, such as the entire NAB 
board of directors and MBS, as 
well as several regional networks. 
Apparently the Department had 


decided against encumbering its 
bills of complaint to that extent. 

Attorneys who sat in with the 
industry group, and who aferward 
conferred with Assistant Attorney 
General Arnold, included Bruce 
Bromley and Albert R. Connelley, 
of the New York firm of Cravath, 
deGersdorff, Swaine & Wood, NBC 
counsel; A. L. Ashby, NBC vice- 
president and general counsel; R. 
P. Meyers, NBC attorney; former 
Judge John J. Burns, CBS counsel; 
Joseph Ream, general counsel of 
CBS; Godfrey Goldmark, special 
CBS counsel; William G. Mulligan, 
recently retained NAB copyright 
counsel; and Mr. Kaye for BMI. 

It was clearly indicated that in 
the criminal information filed 
against ASCAP, its officers — in- 


cluding Gene Buck, president, E. 
Claude Mills, chairman of its Ad- 
ministrative Committee, and John 
G. Paine, general manager — would 
be cited, along with the entire 
board of 12 publishers and 12 com- 
posers. This bill of complaint was 
expected to be much stronger than 
that filed against BMI and the 
other radio defendants. 

To be cited in the industry bill, 
it was expected, would be the of- 
ficers and directors of BMI; pos- 
sibly three principal officers of NBC, 
and a similar number of CBS of- 
ficers. NAB presumably would be 
named a defendant as an associa- 
tion, with no individuals involved. 
Because President Miller of NAB 
also is president of BMI, he would 
be affected as would Mr. Klauber, 


as a director of CBS. Mr. Streibert, 
as a BMI director, presumably 
would draw MBS into the litiga- 
tion. 

No Risk for Stations 

While NAB, BMI and network 
headquarters were besieged with in- 
quiries from stations after an- 
nouncement of the planned litiga- 
tion, every effort was made to allay 
any fears regarding actions against 
them. It was pointed out that there 
is no risk involved for stations in 
signing with BMI. 

Much talk about possible "triple 
damage suits" growing out of con- 
victions for violation of the anti- 
trust laws also permeated the in- 
dustry. In the case of ASCAP, such 
suits, assuming a final judgment 
against it, would be possible under 
particular circumstances. In the 
case of BMI, a wholly-owned indus- 
try project, there appears to be lit- 
tle prospect of such action by sta- 
tions even should there be a final 
adjudication against it, which is 
deemed most unlikely. 

Assistant Attorney General Ar- 
nold clearly admitted in the Dec. 
26 press release that the reason 
for the criminal action was the 
complete failure of the consent de- 
cree negotiations with ASCAP. He 
said the Department had decided to 
obtain voluntary agreement to 
form the basis of a "working peace" 
which would eliminate the illegal 
activities and allow composers to 
continue their function of protect- 
ing their members from piracy. A 
few days ago, he said, those efforts 



NEAR completion is the new Westinghouse-equipped 50-000-watt trans- 
mitter plant of WPTF, Raleigh, N. C, described as one of the most 
modern m the South. Two 370-foot Blaw Knox towers are being installed. 
WPTF was authorized July 17, 1940 to increase power to 50 kw. and 
plans to begin operation with this power by the end of the current month. 


Page 18-B • January 1, 1941 


BROADCASTING • Broadcast Advertising 


appeared to be on the verge of suc- 
cess. Since their rupture, he said, 
the Department had no choice but 
to proceed with "a criminal prosecu- 
tion to protect the interests of the 
public in orderly competition in the 
distribution of music." 

ASCAP, through its president, 
Gene Buck, in effect welcomed the 
action, particularly that against 
the industry groups. All of 
ASCAP's propaganda, which has 
increased in volume and momen- 
tum week by week, has been di- 
rected against what it has char- 
acterized as the "radio monopoly". 
Presumably the Department yielded 
to ASCAP's complaint that the 
broadcasting industry proposed to 
'•boycott" ASCAP and that by vir- 
tue of its possession of the ex- 
ploitation medium, could effectively 
monopolize the music field. 

It was this aspect of the Depart- 
ment's action that caused serious 
concern and resentment in broad- 
casting circles. BMI, it was insisted, 
was formed only after all efforts 
to procure from ASCAP a basis for 
discussion had failed. Moreover, 
BMI repeatedly has expressed its 
willingness to alter it functional 
organization to conform with what- 
ever conclusion might be reached 
regarding legal reorganization of 
ASCAP. The industry effort, it was 
pointed out, has been to introduce 
competition in music and not to 
create an industry monopoly. 


Offers to Arbitrate 

LUCIUS R. EASTMAN, chairman 
of the board of the American Arbi- 
tration Assn., on Dec. 17 sent 
identical telegrams to BMI and 
ASCAP, offering the AAA's serv- 
ices "for the arbitration of any con- 
troversies that may rise under any 
consent decree or contract estab- 
lishing trade practices." In his let- 
ter of reply, NAB President Neville 
Miller pointed out that there is no 
controversy between BMI and 
ASCAP unless "normal business 
competition" can be so described. 
Any controversy, he said, is be- 
tween ASCAP and NAB, which has 
made arrangements to buy its music 
elsewhere as a result. He assured 
the AAA that if any need for their 
services arises, the broadcasters 
will be glad to accept the associa- 
tion's offer. John Paine, general 
manager of ASCAP, replied verbal- 
ly that ASCAP would accept the 
arbitration offer if BMI did. 


Marks Catalog Deal 

NBC, CBS and a number of their 
larger affiliate stations are under- 
writing BMI's obligations to Edw. 
B. Marks Music Corp., guarantee- 
ing payment to the publishing house 
for the full term of its five-year 
contract with BMI. It was ex- 
plained that this action, which was 
entirely voluntary on the pai't of 
networks and stations, involves no 
expenditure on their part inasmuch 
as BMI is buying the performance 
rights itself, but was taken to safe- 
guard the Marks company in sign- 
ing a contract extending beyond 
the time of BMI's contracts with 
its member stations, which run 
from year to year and are renew- 
able annually. 


WLW Signs With BMI 

WHEN WLW, Cincinnati, signed 
acontract Dec. 30 with Broadcast 
Music Inc., it brought the total 
membei'ship in BMI on that date 
up to 635 stations. WLW was the 
last of the 50-kilowatters to sign. 
Announcement of the action was 
made by James D. Shouse, vice- 
president of Crosley Corp. in charge 
of broadcasting. WSAI, second 
Crosley outlet in Cincinati, signed 
with BMI several weeks ago. 


Pierce's New Discs 

PIERCE'S MEDICINES Inc., 
Buffalo (Golden Medical Discov- 
ery), starts Jan. 6 using 6 to 10 
weekly transcriptions on the Iowa 
Network and WOKO WGR WHAM 
WFBL WCAU WHP WGBI WBAL 
WTAR WDBJ WRVA WJR CKLW 
WOOD WJJD WIND WLS WDZ 
WISN WKBN WCAE WWVA 
WMNN WLW WCSH WSM WSB 
KWK KFRU WHB KWTO WIBW. 
H. W. Kastor & Sons, Chicago, is 
agency. 



Talburt in Washington Daily News 

"And We Thought Music Had 
the Power to Sooth." 


ASCAP Loses One Publisher Member; 
Movies Pdy Relative Pittance in Fees 

cordings using ASCAP arrange- 
ments of classical selections. WINS, 
Hearst-owned station in New York, 
reports that it will also be "100% 
BMI" as of Jan. 1, and that this 
condition will also apply to the 
New York Broadcasting System, 
state - wide network for which 
WINS is the key station. 

WNYC, New York's municipally- 
owned non-commercial station, has 
announced that both BMI and 
ASCAP have made it possible for 
the station to broadcast all of their 


BMI announces it will publish the en- 
tire score and clear performing rights 
of Crazy With the Heat, new musical 
opening Jan. 14 in New York. 


ROBBINS MUSIC, Miller Music, 
Leo Feist and the Sam Fox group, 
including Sam Fox Publishing Co., 
Hollywood Songs and Movietone 
Music, have renewed their contracts 
with ASCAP for another ten years, 
according to Gene Buck, ASCAP 
president, who stated that with the 
re-signing of these firms ASCAP 
has obtained renewals from all but 
one of its 141 publisher-members. 

The exception, of course, is Edw. 
B. Marks Music Corp., which re- 
cently transferred its performance 
rights to BMI [Broadcasting, Dec. 
15]. All four companies are affili- 
ated with motion picture firms, the 
former three with Metro-Goldwyn- 
Mayer and the last with 20th Cen- 
tury-Fox. During the summer ne- 
gotiations had progressed nearly 
to the closing point for BMI's ac- 
quisition of the M-G-M group's 
musical rights, but legal difficulties 
prevented completion of the deal. 

New York Signatories 

An immediate consequence of the 
renewed M-G-M affiliation with 
ASCAP was the acceptance of 
ASCAP licenses by WHN, New 
York, and by WNEW, also of that 
city, with a third New York inde- 
pendent station, WMCA, likewise 
expected to take out an ASCAP 
license before the end of the year. 

WHN's ownership affiliation with 
M-G-M made this station's deal 
with ASCAP no surprise, while the 
competitive angle was held respons- 
ible for WNEW's action in follow- 
ing suit. As a station whose success 
is based largely on programs of 
phonograph records, to which 
WNEW devotes a major portion of 
its schedule, WNEW was also con- 
cerned about the supply of recorded 
music which would be available 
without an ASCAP license. 

Another New York station, 
WQXR, whose programs consist al- 
most entirely of phonograph rec- 
ords, is a BMI member and is not 
signing with ASCAP, Broadcast- 
ing was told Dec. 27. Since its 
schedule is primarily one of clas- 
sical music, most of which is in 
the public domain, WQXR has less 
of a problem than other phono- 
graph record stations, its main 
problem being the avoidance of re- 


Miller Comments 

Commenting on the action of 
WHN, Neville Miller, NAB presi- 
dent, stated: 

"This move, expected by all radio 
stations, for the first time brings 
into the open the close connection 
between ASCAP and the movie in- 
dustry. Station WHN is controlled 
by Metro-Goldwyn-Mayer, part of 
the movie industry which indirectly 
controls ASCAP. Last year 13 
music corporations affiliated with 
the movie industry got 65% of the 
$2,500,000 that ASCAP collected 
largely from broadcasting and paid 
to ASCAP's 136 publisher members. 

"The movie industry has an an- 
nual income of more than $1,100,- 
000,000. But ASCAP, which is par- 
tially controlled by movie corpora- 
tions, charges the movies an annual 
fee of only $1,000,000 for all the 
ASCAP music the movies want to 
use. 

"The radio industry has an an- 
nual gross income of only $120,- 
000,000. But last year ASCAP 
taxed the radio industry $4,500,000 
for the right to use ASCAP's music 
on the air. Thus, for the use of 
ASCAP music the radio stations 
paid 41 times as much as the movie 
industry per dollar of income. And 
the 13 music corporations affiliated 
with the movie industry actually 
received from ASCAP $625,000 
more last year than the total fees 
which ASCAP charged the entire 
motion picture industry for use of 
all ASCAP music during the entire 
year." 

The following list of stations 
which have signed BMI contracts 
since the last issue of Broadcast- 


Yankee Starts Operation 
OF FM Atop Mountain 

WIXER, Yankee Network's new 
1,000-watt FM station atop Mount 
Washington, N. H., started regular 
daily operation on Dec. 19. The ex- 
perimental transmitter, located 6,- 
300 feet above sea level, surmounts 
the highest peak in Northeastern 
United States and is claimed to be 
the loftiest transmitter in America. 
WIXER currently is rebroadcast- 
ins- programs of WIXOJ, Yankee 
FM station at Paxton, Mass., 140 
miles away. 

Construction of the station 
started in August, and was accom- 
plished under trying conditions. 
Apart from the transmitter itself, 
the installation necessitated special 
construction of the transmitter 
building to withstand wind veloci- 
ties up to 150 miles-per-hour, along 
with huge tanks for storing diesel 
oil, water and gasoline for the self- 
powered broadcasting unit. All 
mechanical units are in duplicate 
to insure uninterrupted service. 


N. Y. Tax Opposed 

BECAUSE of the industry-wide 
implications of the proposal of the 
City of New Yoi'k to tax radio and 
communications equipment as real 
estate, NAB President Neville Mil- 
ler has named a committee to in- 
quire into the far-reaching pro- 
posal. The committee consists of 
John V. L. Hogan, WQXR; 
Emanuel Dannett, WOR; Henry 
Ladner, NBC; Joseph Ream, CBS; 
Harry C. Wilder, WSYR. New 
York. 

ING raises the total of BMI mem- 
bers to 526, with more than 100 
additional stations pledged to mem- 
bership. New members are: 

BMI Acquisitions 

WMF J, Daytona Beach, Fla. ; WBAX 
Wilkes-Barre, Pa. : KLCN, Blytheville' 
Ark. ; WMBO, Auburn, N. Y. ; WIBA 
Madison, Wis. ; WLBZ, Bangor, Me ' 
WEMP, Milwaukee; WKIP, Poughkeepsie' 
wV^-i '^J^^'^' : WADC, Akron '; 

WKAT, Miami Beach; KSCJ, Sioux City 
la. ; WILL, Urbana, 111. ; WSVA, Harrison- 
t"^f;T. ^'^^ '• KGKY, ScottsblufE, Neb. ; 
KOME, Tulsa; KRMC, Jamestown, N. D 

WBML. Macon, Ga. ; KRLD, Dallas • 
WCHV, Charlottesville, Va. ; WTMC, Ocala, 
Fla. ; WJRD, Tuscaloosa, Ala. ; WHP Har- 
^J^^r??*^' KFPW, Fort Smith, 'Ark. ; 
KWIL, Albany, Ore. ; KGNF, North Platte 
Neb. ; WJAS, KQV, Pittsburgh ; WHJB 
Greensburg, Pa. ; WJAX, Jacksonville, Fla. ; 
KGBX, Springfield, Mo. ; WMBS, Union- 
town, Pa. ; WKAQ, San Juan, P. R ■ 
WRDO, Augusta, Me.; WIBM, Jackson 
Mich.; WDEF, Chattanooga; WRAL, Ra- 
leigh, N. C. ; WJBY, Gadsden, Ala. 

KELD, El Dorado, Ark.; WHBB, Selma, 
Ala. ; WMFR, High Point, N. C. ; WAPO 
Chattanooga ; KOAM, Pittsburg, Kan '• 
WTAL, Tallahassee, Fla.; KOCA, Kilgore' 
Texas : WLBC, Muncie, Ind. ; WSUN St 
Petersburg, Fla. ; WDLP, Panama City, 
Fla. : WDWS, Champaign, 111. ; WLAV 
Grand Rapids, Mich. ; WJHL, Johnson City' 
Tenn. ; WTSP, St. Petersburg, Fla. ; WBIR 
Knoxville, Tenn. ; KLO, Ogden, Utah. 

WLAK, Lakeland, Fla. ; WCOA, Pensa- 
cola, Fla. ; KRLH, Midland, Tex. ; WEBR 
Buffalo ; WHEB, Portsmouth, N. H • KGFF' 
Shawnee, Okla. ; WRUF, Gainesville, Fla. ; 
KMO, Tacoma, Wash. ; WDAK. West Point, 
Ga. ; KXRO, Aberdeen, Wash. ; WSLB Og- 
densburg, N. Y. ; WOLF, Syracuse ; WCLS, 
Johet, 111.; WSOY, Decatur, 111.; WDBO, 
Orlando, Fla. 

W^ALA, Mobile ; KOTN, Pine Bluff, Ark. ; 
WMOB. Mobile; KVOE, Santa Ana, Cal. ; 
WTJS, Jackson, Tenn. ; WGKV Charles- 
ton, W. Va. ; KOBH, Rapid City, S. D • 
KARM, Fresno ; KTHS. Hot Springs, Ark • 
WCBI, Columbus, Miss. ; WMBC, Detroit • 
WCAX, Burlington, Vt. ; WAJR, Morgan- 
town, W. Va. : WARM, Scranton, Pa. ; 
KMMJ, Grand Island, Neb. 

KGLU, Safford, Ariz. ; WMRO, Aurora, 
111. ; WLBJ, Bowling Green, Ky. ; WMRC, 
Greenville, S. C. ; KVFD, Fort Dodge, la. ; 
WHBU, Anderson. Ind. ; WQBC, Vicks- 
burg. Miss. ; WFHR, Wisconsin Rapids, 
Wis. ; WOLS, Florence, S. C. ; WFBG, Al- 
toona. Pa. ; WJJD, Chicago ; WDMJ, Mar- 
quette, Mich. ; WBAB, Atlantic City ; KADA, 
Ada, Okla. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 18-C 



A NEAT filing cabinet for music 
is a help to WOW, Omaha. A cross- 
indexing system aids Helen Whit- 
ney, music librarian, and she can 
find any piece at a second's notice. 
Here she stands by the file with 
Harry Burke, WOW program chief. 


Pro-ASCAP Articles 
Answered by Rosenbaum 

IN FACE of several pro-ASCAP 
stories and articles appearing dur- 
ing the month in the Philadelphia 
Record, including an editorial in 
the Dec. 17 issue which summed up 
arguments that it will be "hard to 
sell the public the idea that the big 
chains should not pay their share 
for use of the music without which 
broadcasts would lose much of their 
audience," the newspaper opened 
its news columns Dec. 20 to permit 
Samuel R. Rosenbaum, president 
of WFIL and chairman of IRNA, 
as a representative member of the 
industry, to present the side of the 
broadcaster in the controversy. 

Under his own by-line, Mr. Ros- 
enbaum reviewed the incidents that 
led to the present impasse, explain- 
ing that "As part of the lump-sum 
business-tax, all-or-none, take-it- 
or-leave-it, arbitrary license-fee 
policy of ASCAP, all licenses 
granted by ASCAP to radio sta- 
tions will expire Dec. 31, 1940." 

He also hit at the Society's "self- 
perpetuating inside group" with 
the result that "newcomer compos- 
ers are always given a mere pit- 
tance and the old, established in- 
siders get the lion's share." 

"The business of broadcasting," 
he said, "has attained its maturity 
and has decided that the only 
remedy for the powerful monopoly 
of ASCAP is to encourage the 
creation of new compositions by 
composers who have not yet as- 
signed their works to ASCAP. That 
has proved to be less difficult than 
it looked, because it now develops 
that ASCAP began to suffer from 
the same abuse of power within 
itself that every monopoly breeds." 


ASCAP SPIES ALERT 

Listening Posts Set Up to 
Catch Infringers 

ASCAP's private "Gestapo", whose 
task it is to pile up records of in- 
fringements of ASCAP numbers 
after midnight Dec. 31, has been 
primed for service. Planning to rely 
most heavily upon the amassing of 
such infringements at $250 per 
performance over each station, 
ASCAP has disclosed that it is 
setting up automatic recorders or 
"listening posts" throughout the 
country. It has held "skull lessons" 
with its field representatives to 
gear them for the music espionage. 

E. Claude Mills, chairman of the 
ASCAP executive committee, has 
announced that 39 "listening 
posts" have been established to re- 
cord programs 16 hours per day. 
Any ASCAP music or ASCAP-con- 
trolled arrangements presumably 
will draw a prompt infringement 
suit in the particular jurisdiction. 

Obviously mistakes will be made, 
but the law provides a $250 statu- 
tory minimum, whether the in- 
fringement is "innocent", a job of 
planting or otherwise perpetrated. 
It is this provision of the law that 
has given ASCAP what has 
amounted to its life and death 
power of public performance of 
music in the pre-BMI era. 


FOUR PHILADELPHIA 
STATIONS TO ASCAP 

SOLIDARITY of the radio stations 
in the Philadelphia area in support 
of BMI was broken Dec. 23 when 
four non-network stations signed 
five-year contracts with ASCAP. 
Stations were WD AS and WTEL; 
WCAM, Camden; WIBG, Glenside. 
Only WDAS operates on a full- 
time basis. 

Hilleary Brown, representative of 
ASCAP in Eastern Pennsylvania, 
has indicated that "other" stations 
are at the signing stage, and some 
in the territory even signed, but 
at the request of the stations could 
make no disclosures. All negotia- 
tions were veiled in secrecy, and 
although the first four stations con- 
firmed the signing, no official an- 
nouncement will be made. News 
leaked out when the stations ad- 
vised local advertising agencies 
that ASCAP music would be 
played after the first of the year. 

One of the reasons for signing 
with ASCAP is the added cost to 
clear BMI and public domain mu- 
sic, it was stated on behalf of the 
stations. For part-time stations it 
was said the cost of adding an em- 
ploye to take care of music clear- 
ances would exceed the cost of a 
license from ASCAP. Moreover, the 
stations indicated they could not 
get along without ASCAP music, 
especially for the recorded shows. 


ASSOCIATED Music Publishers, 
which has been identified chiefly with 
serious music, has added six popular 
tunes to its catalog, one of which, "I 
Remember — Why Don't You?" was 
introduced by Abe Lyman on an NBC 
remote broadcast from the Hotel New 
Yorker. Others are : "Skylark Waltz," 
"I'm Allergic to Love," "There Are 
Shadows on the Moon Tonight," ".Just 
Believe in Me" and "The Biggest Lit- 
tle Word Is 'Yes' " AMP has three 
more "pop ' tunes in preparation for 
early release. 


Mediation Reports 
Lack Foundation, 
Miller Declares 

Charges ASCAP With Unfair 
Propaganda Campaigns 

"REPORTS that mediation confer- 
ences were being opened between 
the broadcasting industry and 
ASCAP are entirely without foun- 
dation," Neville Miller, NAB presi- 
dent, declared Dec. 23 in a state- 
ment charging ASCAP with at- 
tempting to persuade the public 
that radio is about to boycott most 
of America's popular music but 
making absolutely no attempt to 
meet the broadcasters' objections 
to the proffered ASCAP license. 

"ASCAP has been very busy," 
the statement goes on, "issuing 
statements to the press, writing 
petitions to the FCC and organ- 
izing groups of its own member 
writers who claim to represent the 
music lovers of the nation, all in 
an attempt to make the public be- 
lieve that the broadcasters are go- 
ing to deprive the radio audience 
of good music and are refusing to 
negotiate with ASCAP." 

Men of Prejudice 

Mr. Miller's reference is obvi- 
ously to the committee of ten New 
York music educators, all ASCAP 
members, who have circularized a 
list of college presidents, heads of 
college music departments, organ- 
ists, public school music superin- 
tendents and music patrons such as 
season-ticket subscribers to opera 
and symphony organizations. 

Recipients were asked to sign and 
return to the committee cai'ds ad- 
dressed to the FCC and urging 
the Commission to "prevail upon 
both parties [broadcasters and 
ASCAP] to effect an agreement 
ending the present stalemate so 
that no important standard music 
shall be barred from the air." 

A batch of 5,000 postcards from 
the musicians and teachers of music 
was filed with the FCC Dec. 30 by 
the Musicians Committee, seeking 
FCC intervention in the ASCAP- 
broadcaster controversy. The post- 
cards were accompanied by a letter 
to Chairman Fly from Douglas 
Moore, chairman of the Music 
Dept. of Columbia University, ask- 
ing the FCC to get ASCAP and the 
broadcasters together immediately 
for purposes of negotiation. Be- 
cause the FCC is in recess until 
Jan. 7, no immediate action was 
indicated. Previously, the FCC had 
notified complainants that it has no 
direct jurisdiction in such matters. 

The 5,000 "petitions", in the na- 
ture of pre-printed postcards, were 
said to be signed by musicians and 
teachers of music in 40 states, in- 
cluding 226 colleges. ASCAP has 
been associated with this move. 

Reviewing the history of ASCAP- 
NAB relations since February, 

1939, when the broadcasters made 
their first effort to discuss with 
ASCAP terms for renewal of the 
existing contract, Mr. Miller stated 
that after rebuffing all attempts at 
negotiation, ASCAP, "who appar- 
ently hoped by one delay after an- 
other to force broadcasters into a 
frantic and one-sided deal at the 
last minute," suddenly in March, 

1940, announced the terms of their 
new contract, which doubled radio's 
annual payment of fees to ASCAP 
and which also "contained features 
to which broadcasters have always 
objected strongly on the ground 



UNDER lock and key for the dura- 
tion go all ASCAP records and 
transcriptions at WDRC, Hartford, 
Conn., as Program Manager Walter 
B. Haase snaps the padlock on the 
music racks at the station. To be 
sure none of the ASCAP pieces got 
on the air since WDRC's ban on 
all ASCAP music on local commer- 
cial and sustaining programs went 
into eff'ect Dec. 1, boards were fast- 
ened over the racks of ASCAP 
tunes, supplemented by heavy 
chains and padlocks. WDRC was 
an early BMI subscriber. 


that they were inimical to the pub- 
lic interest. 

"This proposed contract de- 
manded that radio's annual pay- 
ment of fees to ASCAP be doubled 
—from $4,500,000 to $9,000,000. In 
addition, it contained features to 
which broadcasters have always ob- 
jected strongly on the ground that 
they were inimical to the public 
interest. 

"These objections have been ex- 
plained repeatedly to ASCAP, with 
suggestions that they be removed 
and that a new proposal be sub- 
mitted for negotiation. Ignoring 
completely these suggestions, 
ASCAP merely redoubled its pub- 
licity efforts in an attempt to con- 
fuse the issue, appeal for public 
sympathy and create an impression 
that radio stations were about to 
'boycott' some of America's popu- 
lar tunes. 

"On Dec. 5, the 26 members of 
the board of directors of the NAB 
gathered in New York from all 
parts of the country for their final 
meeting of the year. There was still 
no word from ASCAP — although as 
recently as Nov. 23 ASCAP had 
been informed that any concrete 
proposal from them embodying the 
principle of 'per program' payment 
would be laid promptly before our 
board of directors for consideration 
and negotiation. 

Plenty of Music 

"Time was drawing so close to 
Dec. 31 that we felt we could not 
delay longer without running the 
risk of creating last minute con- 
fusion on radio programs. The 
plans were therefore made definite 
in the assumption that, in spite 
of their public protestations to the 
contrary, ASCAP's management 
really intended to withdraw 
ASCAP's music from radio use. 
While it was therefore definitely 
assumed that no ASCAP music 
would be available for use on the 
air after Jan. 1, it was made clear 
that there was no cause whatever 
for public concern, since a com- 
pletely adequate supply of music 
of all kinds, not controlled by 
(Continued on page 61) 


NAB in N. Y. 

NAB has opened a suite of 
offices in the RCA Bldg., New 
York, as field headquarters 
for the NAB-ASCAP battle. 
Neville Miller, NAB presi- 
dent, will spend most of his 
time in New York "during 
the emergency," and Earl 
Newsom, independent counsel 
in public relations, has been 
retained. Staff includes A. K. 
Mills, acting as liaison with 
the Newsom headquarters ; 
John Murphy, press secretary 
to Mr. Miller; Joseph Mil- 
ward, writer, and two re- 
search workers, Barbara 
Hunt, formerly with Archi- 
tectural Forum, and Barbara 
Brandt. NAB phone in New 
York is Circle 5-5965. 


Page 18-D • January 1, 1941 


BROADCASTING • Broadcast Advertising 



«IHIS YEAR, I WILL 
WIN yoy, M'OEARf" 

9 What are your intentions, Sir, toward our fair 
Iowa? Are they honorable ... or are you merely 
playing with her aflFections? 

Seriously, the way to win Iowa is to prove your 
purpose. Vague promises of "a big merchandising 
drive" are of no avail — too many suitors are al- 
ready using WHO! Our Merchants here know 


that there's one sure way to reach all of Iowa, and 
that this one complete medium — WHO — costs a lot 
less than any combination of media which can even 
hope to approximate the same coverage. Therefore, 
if you're not using WHO your distributors and 
retailers may suspect that (1) you're either trying 
to kid them about the sincerity of your eflforts, or 
(2) your wooing of Iowa needs more "oomph". 
Neither alternative is calculated to inspire confi- 
dence. 

WHO — alone — can enable you to win the Iowa 
market. If your New Year's Resolutions include 
such a project, let us give you the facts. Or just 
ask Free 8C Peters! 

WHO, 

+ for IOWA PLUS ! + 

DES MOINES . . . 50,000 WATTS 
J. O. MALAND, MANAGER 


FREE & PETERS, INC. 



National Representatives 


BROADCASTING • Broadcast Advertising 


January i, 1941 • Page 19 


Voorhis Bill Called Symptom 
Of Advertising Control Trend 

Defense Program Is Utilized as Means of Imposing 
Regulation Impossible During Normal Times 


UNOFFICIAL but well-informed 
quarters in Washin^on see the 
Voorhis bill — providing for a tax 
on the expenditure of all money 
for advertising over $100,000 — as 
an outward manifestation of a sub- 
ject that has been considered quiet- 
ly in high places for some time. 

It is pointed out that while at- 
tacks on advertising in some Ad- 
ministration quarters are not new, 
the present national defense pro- 
gram is being used as the spring- 
board to plunge into the subject 
with renewed vigor. 

Defense Measure 

Assistant Attorney General Thur- 
man Arnold, chief of the Justice 
Department anti-trust division, has 
often discussed what he calls un- 
economic advertising and has 
charged in the tobacco cases that 
successful national advertising and 
promotion might constitute re- 
straint of trade. A recent report to 
the Temporary National Economics 
Committee by Dr. Isador Lubin, 
Commissioner of Labor Statistics, 
touched on the "disparity" between 
the prices of advertised and non- 
advertised brands of drug items. 

From another quarter it has been 
learned that at least one economist 
connected with the National De- 
fense Advisory Commission is look- 
ing into the possibility of restrict- 
ing advertising expenditures — par- 
ticularly on so-called non-essential 
items — as a defense measure. This 
would be based on the theory that 
advertising increases consumer de- 
mand for goods and in doing this 
takes away from productive capa- 
city necessary for defense orders. 
And while any thought of Govern- 
ment restriction of advertising, 
through taxes or otherwise, is 
scouted in Washington it is pointed 
out that Government controls which 
might be impossible under ordi- 
nary circumstances can be imposed 
during an emergency. 

The bill itself does not seem des- 
tined for an early airing. The Ways 
& Means Committee did not hold 
hearings on the bill during the last 
session and it died automatically 
when the session ended. Rep. Voor- 
his (D-Cal.) told Broadcasting 
he wasn't sure whether he would 
introduce the bill during the ses- 
sion beginning Jan. 3. He said he 
feels this way about the measure: 

"If we are going to up taxes, I 
don't think it's fair to leave gap- 
ing holes in the law. I don't think 
it's fair to tax some persons and 
not others. This present bill is par- 
ticularly rough, but it could be 
used as a working base and could, 
of course, be smoothed out." 

Mysterious Mr. Bell 

Asked if he had any expression 
of opinion on reaction to the meas- 
ure, which has attracted wide at- 
tention in advertising circles. Rep. 
Voorhis said: "Yes, a lot of heat." 
In reply to a question as to the 
Treasury's position on the bill. 
Rep. Voorhis did not say directly 


whether the department was inter- 
ested, answering, "Well, you know 
a bill introduced by request isn't 
taken very seriously." 

The Congressman introduced the 
bill at the request of Robert C. 
Bell, a 28-year-old graduate of 
Harvard Law School. Rep. Voorhis 
said he didn't know whether Bell 
is employed in the Government. 

Treasury officials took the posi- 
tion that they had no business com- 
menting on the measure unless 
asked by Congress. It was said 
there had been no official Treasury 
statement on the Voorhis bill and 
there would be none until or unless 
Congress requests an opinion. 

The Advertising Federation of 
America, over the signature of its 
general coXmsel, Charles E. Murphy, 
told its members that the bill "has 
the possibility of having a devas- 
tating effect on the plans of adver- 
tisers and of media alike, for any 
taxation of advertising strikes at 
the very activating force which 
produces sales and would obviously 
act as a sales deterrent." 



NOT A ZOMBIE in white, but Herb 
Hollister, president of KANS, Wich- 
ita, and an ardent mountain-climb- 
er, in full dress rehearsal for his 
planned epoch-making broadcast 
from the summit of Pike's Peak on 
New Year's Eve. The five-minute 
broadcast was scheduled for NBC- 
Red through KOA, Denver, as part 
of the annual climb of the Ad Am 
An Club. That's a face-glove he 
wears for protection against sub- 
zero weather. 


MORE BOOSTERS ARE GRANTED 

Three Amplifier Stations to Be Used by Station 
In Worcester, Mass., Under FCC Grant 


FURTHER advance in the cover- 
age of suburban areas through use 
of low-power booster stations was 
recorded Dec. 17 when the FCC 
granted C. T. Sherer Co., Worces- 
ter, Mass., a construction permit 
for a fulltime 250-watt station on 
1200 kc, along with three 100-watt 
amplifier stations in Worcester en- 
virons. 

The third grant of its kind, it is 
the first providing for more than 
one booster station to supplement 
the main transmitter. At the same 
time the application of Worcester 
Broadcasting Inc. for similar facil- 
ities, with two booster stations, was 
designated for hearing. 

A Few Miles Apart 

The three amplifying stations, to 
be located near Auburn, Whitins- ■ 
ville and Marlboro, Mass., are all 
to be within a few miles of the 
main transmitter in Worcester, and 
are designed to provide coverage 
of areas which would not be covered 
by the main transmitter. The first 
grant of booster station facilities 
was made to the new WINX, Wash- 
ington, which is now operating reg- 
ularly, and the second to WWDC, 
another recently authorized Wash- 
ington station, which is expected 
to be operating by spring. 

It was pointed out to BROADCAST- 
ING by the FCC that the booster 
station idea involves several unique 
problems, chief among which is 
the necessity of finding a site for 
the receiving antenna near the 
area to be served, where interfer- 
ence-free signals may be received 
for retransmission. It is thought 
such amplifying stations will be 
suited only for use in cities with 
populations ranging from 100,000 
to 750,000, depending on location 


and topography, since larger cities 
could not be adequately covered by 
low-power stations and in certain 
large areas of the country, like the 
Midwest, propagation characteris- 
tics of the broadcast signal result 
in a wide service area. 


WHEELING HOOKUP 
IS EXTENDED TO 91 

WHEELING STEEL Corp., Wheel- 
ing, W. Va., on Jan. 5 adds 40 
MBS stations to its growing hook- 
up of the Musical Steelmakers em- 
ploye-family broadcast heard Sun- 
days 5-5:30 p.m. With addition of 
new outlets the full network will 
number 91 stations, a new peak 
for the program which on Nov. 8, 
1937, had its first broadcast on a 
single station, WWVA, Wheeling. 

The program, conceived by Ad- 
vertising Manager John Grimes, 
features talent selected entirely 
from the 10,000 employes of Wheel- 
ing Steel and members of their 
families. New stations are: WHTH 
WSPR WNBH WATR WSAR 
WLLH WBRK WCOU WNLC 
WSYR WHAI WLNH WIP WCBM 
KQV WKBW WHBF KFOR KOL 
KALE KMO Krr KFJI KVOS 
KRKO KORE KPQ KXRO KGY 
KOOS KWLK KRNR KELA 
KXYZ KABC WMSL WJBY 
WJRD WSFA WHBB. Critchfield 
& Co., Chicago, handles the account. 


Congress Inquiry 
Considered Likely 

Senator White Drafting Plan; 
May Delay Action by FCC 

INTRODUCTION early in the new 
session of Congress of a far-reach- 
ing resolution to study the entire 
communications regulatory scene 
is expected in Washington, by vir- 
tue of almost unprecedented Con- 
gressional interest in radio. 

Senator Wallace H. White Jr., 
recognized radio authority in the 
Upper House, is drafting an all- 
inclusive resolution for a "fact- 
finding study" and plans to confer 
with Chairman Wheeler (D-Mont.) 
of the Senate Interstate Commerce 
Committee on the desirability of 
its introduction as one of the first 
orders of business by that Com- 
mittee. Such a legislative move, it 
is presumed, would automatically 
stay the FCC's plans for proposed 
far-reaching regulation of business 
aspects of broadcasting as a re- 
sult of its provocative inquiry into 
network operations to discover 
monopolistic tendencies. 

Extension of Time 

Following oral arguments be- 
fore the full Commission Dec. 2-3 
[Broadcasting, Dec. 15], the FCC 
liad granted the respondents an ex- 
tension from Dec. 16 to Dec. 24 for 
filing reply briefs, primarily on 
the question of the Commission's 
jurisdiction to invade business op- 
erations of networks and stations 
and write regulations governing 
them. At its last meeting of the 
year Dec. 17, the Commission au- 
thorized a further extension of 
time for all parties until Jan. 2. 

This action, it is thought, paves 
the way for Senatorial considera- 
tion of a fact-finding resolution 
along the lines of that projected by 
Senator White prior to final Com- 
mission action on the Network Mo- 
nopoly Report. Because of the in- 
tense interest in Congress in radio, 
fired considerably by the recent 
national elections in which radio 
played so vital a part, it is thought 
that once such a resolution is in- 
troduced, the investigation would 
be authorized speedily. 


New Bosco Spots 

BOSCO Co., New York (milk am- 
plifier), started Dec. 17 on WABC, 
New York, participating sponsor- 
ship of the CBS News of the World 
on Tuesdays and Thursdays at 
10:45-11 p.m. Sponsor has also 
purchased an early morning quar- 
ter-hour of recorded music on 
WCAU, Philadelphia, heard six 
times a week from 8:30-7:45 a.m. 
and renewed for the third consecu- 
tive year, effective Jan. 31, a daily 
quarter-hour newscast on WOR, 
Newark. Kenyon & Eckhardt, New 
York, is agency. 


Quaker Oats Test 

QUAKER OATS Co., Chicago 
(Aunt Jemima Pancake Flour), on 
Jan. 6 starts six weekly five-min- 
ute programs on WBBM, Chicago. 
Sherman K. Ellis & Co., Chicago, 
is agency. 


Kuhner Packing Test 

KUHNER PACKING Co., Mtincie, 
Ind. (Snow-Light Lard), new to 
radio, on Jan. 20 starts a two- 
months test on WOWO, Fort 
Wayne, using a half-hour Sunday 
afternoon program, participations 
in the station's home economics pro- 
gram and a serial. Handled by 
Louis E. Wade Inc., Fort Wayne 
agency, the test if successful will 
lead to the use of other stations in 
Indiana territory where the com- 
pany has distribution. 


Page 20 • January i, 1941 


BROADCASTING • Broadcast Advertising 


THE DETROIT NEWS. THURSDAY. DECEMBEiB 19, 1140 


.ustrial Activity Reaches New High 



THE HOf'^r. NEWSPAPER 


Octrois iind Xntfon Azain. 

Sfcl J'Ucorf.l'-, 


WATTS 


DAY and 
NIGHT 


i'.iini ('lotht': to Give | 
Bonus to Empolvc,?|r 



Dividends 


MARKETS 



HESULTS 


DETROIT 


K£Y STATION-MICHIGAN RADIO NETWORK-Basic Detroit Outlet NBC Blue Network 
National Soles Representative— PAUL H. RAYMER CO. 


BROADCASTING • Broadcast Advertising 


January J, 1941 • Page ? 



^^^^^ 



RADIO turned to the Army and the Army turned to radio for mutual 
benefit when MBS started its new This Is Fort Dix broadcast, heard at 
2 p.m. Sundays. Among those at the New Jersey Army post for the 
opening were (1 to r) Julius F. Seebach Jr., vice-president of WOR; 
Ben Gross, Neiv York Daily News; Arthur Miller, Radio Guide; Capt. 
W. G. Cook, public relations officer of the 44th Division; S. J. Paul, 
Broadcasting; Dave Driscoll, WOR special features director; Tom Slater, 
program producer and announcer; Capt. Dorsey Owings, Army Informa- 
tion Service; Brig. Gen. Clifford R. Powell, commander of 44th Division 
and the post; Allan Finn, Newsweek; Jo Ranson, Brooklyn Eagle; Benn 
Hall, Radio Daily; Lieut. Richard Bard, assistant post publicity officer; 
Maj. Aage Woldike, post public relations officer. 

Three of the above Army intelligence officers were connected with 
radio before entering the service, and they relaxed after the program by 
reading their favorite trade journal. They are (1 to r) Lieut. Bard, 
formerly of WNEW, New York; Capt. Cook, formerly of WGR and 
WBEN, Buffalo; Capt. Owings of the Army Information Service. 


New Grants Bring 
Year Total to 77 

Four Locals Authorized as 

Year Draws to a Close 

WITH four new local outlets in as 
many communities authorized for 
construction by the FCC, meeting 
Dec. 17, the total number of new 
station grants during 1940 reached 
an unprecedented 77. The new sta- 
tions were authorized in Worcester, 
Mass.; Cairo, 111.; Tuccoa, Ga.; 
Powell, Wyo. 

The new Worcester station was 
granted to C. T. Sherer Co. Inc., 
authorized to use 250 watts on 
1200 kc, with amplifier stations !;o 
be located at Auburn, Whitinsville 
and Marlborough, Mass. The com- 
pany is 100% owned by the R. C. 
Taylor Trust, of which Frank F. 
Butler, is trustee. Mr. Butler is 
also president of C. T. Sherer Co.; 
W. Robert Ballard, store manage- 
ment counsel, vice-president; Ray- 
mond A. Volz, store management 
counsel, treasurer. 

The Cairo station was granted 
to Oscar C. Hirsch, who also owns 
KFVS, Cape Girardeau, Mo. It 
will operate with 250 watts on 
1500 kc. 

The Tuccoa station was granted 
to R. G. LeTourneau, wealthy man- 
ufacturer of road-grading machin- 
ery with plants in Peoria and Tuc- 
coa. Mr. LeTourneau also is 20% 
owner of WHEB, Portsmouth, N. 
H., and is founder of the LeTour- 
neau Foundation devoted to non- 
sectarian religious pursuits. The 
new Tuccoa station will operate 
with 250 watts on 1420 kc. 

The Powell, Wyo. station was 
granted to Albert Joseph Meyer, 
local resident who for the last 14 
years has been employed as a postal 
clerk. It will operate with 250 watts 
on 1200 kc. 

Hearings Ordered 
At the same meeting the Com- 
mission ordered hearings on the 
applications of Butler Broadcast- 
ing Co., Hamilton, 0., headed by 
David Rosenblum, local department 
store owner, for a new station there 
with 250 watts on 1420 kc. Old 
Colony Bi-oadcasting Co., Brockton, 
Mass., headed by Mark McAdam, 
Brockton police department radio 
engineer, and C. A. Lovewell, for 
500 watts daytime on 1160 kc. ; 
Worcester Broadcasting Co., for 250 
watts on 1200 kc, with 100-watt 
amplifiers at Marlborough and 
Whitin-sville, Mass. The latter 
company has as equal stockholders 
Easton C. Wooley, NBC public re- 
lations man; Joseph Katz, head of 
the Jo.seph Katz Agency; C. Ben- 
nett Larson, of Young & Rubicam, 
New York. 

Also ordered for hearing at a 
Dec. 18 meeting was the applica- 
tion of Thumb Broadcasting Co., 
Brown City, Mich., seeking 250 
watts daytime on 600 kc. World 
Peace Foundation, Oakland, Cal., 
seeking a new developmental broad- 
casting station, was denied a peti- 
tion for rehearing of its applica- 
tion which had been turned down 
la.st Nov. 20. 


WESTERN UNION in Philarlclphia 
u.sed radio for the first time in a num- 
ber of years, taking two daily spots 
during December on WPEN to adver- 
tise the sale of a .$.5 book of stamps 
for the payment of telegram tolls. The 
spot series, in nature of a territorial 
test, was placed direct. 


Recruiting Tangle 
Brings Warnings 

Army Declines to Uphold Act 
Of National Guard Officer 

A WORD of caution for Army re- 
cruiting activities by radio stations 
was sounded Dec. 19 by the War 
Department and the NAB after an 
Eastern station had inadvertently 
become involved in a misleading 
recruiting representation. Although 
expressing gratitude for stations' 
successful cooperation in recruit- 
ing, the War Department indicated 
there was need for extreme care on 
the part of operators in order to 
escape the possibility of giving 
listeners wrong impressions about 
military service. 

The precaution was sounded after 
an eastern station had reported to 
NAB headquarters in Washington 
that it had been caught in the cen- 
ter of a misunderstanding involving 
the National Guard organization of 
the State and the U. S. Army. Act- 
ing upon the request of an officer 
of a National Guard unit, the sta- 
tion had conducted a radio cam- 
paign to recruit personnel for a 
band proposed to be attached to 
that unit. 

A Hitch Develops 

At the conclusion of the cam- 
paign, when recruits were complet- 
ing their plans to enter active serv- 
ice, it was discovered that the pro- 
posed musical unit could not be pro- 
vided for in the budget of the Na- 
tional Guard organization. Also it 
was revealed that since the par- 
ticular Guard unit had not been 
called up for active service, the 
band could not be supported as a 
unit of the Federal military estab- 
lishment. Subsequently it developed 
there would be little likelihood of 
establishing the band, even when 
the Guard unit was called to active 
service. 

In making its appeal for an inter- 
pretation or solution of the situa- 
tion, the station explained that it 
found itself in the position of hav- 
ing relied on the official note of the 
National Guard officer's request for 
aid in the band campaign, inad- 
vertently representing to its listen- 


BURIED IN TITLES 

WNOX Announcer Gets Honors 
^From Local Groups 

ALL KINDS of things have hap- 
pened on anniversaries and still 
more things have happened to an- 
niversaries of man-on-the-street 
programs. But Lowell Blanchard 
of WNOX, Knoxville, thinks he has 
something different to talk about. 
Blanchard celebrated Dec. 19 the 
first anniversary of his broadcast, 
Curbstone College, sponsored by 
the JFG Coffee Co. Shortly after 
the broadcast began News Editor 
Tys Terwey took the "mike" with 
the assertion that Blanchard should 
have a rest. 

Terwey then introduced Mayor 
Fred L. Allen, who officially named 
Blanchard as honorary Mayor of 
the city for the day. Next, Safety 
Director Lynn Bomar appointed 
Lowell a captain of the Police De- 
partment. Then to top things off, a 
certificate was presented by Super- 
intendent of Schools Harry Clark, 
conferring upon the now dazed 
Blanchard the degree of "Doctor of 
Curbstone Spelling," in recogni- 
tion of his work in advancing in- 
terest in education. 


CALLED up for active duty Jan. 16 
as a second lieutenant at Fort Sam 
Houston, Tex., Stanley Vainrib of the 
announcing-producing staff of WCSC, 
Charleston, S. C, has arranged to 
write a five-minute daily letter to the 
station's audience to be carried under 
the title A Reserve Officer on Active 
Duty. 


ers an opportunity that did not 
exist in fact. 

Expressing "sympathetic inter- 
est" in the problem through the 
NAB, the War Department noted 
that it was one between the station 
and the National Guard organiza- 
tion and did not involve the regular 
Army, since the unit was not in 
active service. The Department 
recommended that the station con- 
tact the regular Army recruiting 
office and request that it endeavor 
to fill demands for musicians in 
regular Army service from the vol- 
unteers gathered through the radio 
campaign. 


^EWS SUBSCRIBERS 
REACH 726 TOTAL 

PRACTCIALLY every broadcast- 
ing station now on the air sub- 
scribes to one or the other of the 
news services, according to a com- 
pilation prepared for the 1941 
Broadcasting Yearbook Number, 
now in process of publication. In 
all, 726 stations subscribe to one 
or more services such as Associated 
Press, International News Service, 
Transradio Press and United Press. 
There are 882 stations operating 
or authorized for construction in 
the United States, 77 having been 
authorized during 1940 — and many 
of these are not yet on the air. 

The Yearbook compilation shows 
AP now serving 119 stations and 
having exchange of news agree- 
ments also with the major net- 
works. INS has 156 station sub- 
scribers including one in Alaska 
and one in Mexico plus the Yankee- 
Colonial and Don Lee Networks. 
Transradio's station clients total 
161; in addition 29 stations in Can- 
ada report they take TP. United 
Press serves 400 stations. 


Stahlman Wants Station 

FORMERLY a bitter opponent of 
radio, the onetime president of the 
American Newspaper Publishers 
Assn., James G. Stahlman, pub- 
lisher of the Nashville Banner, is 
chairman of the board of Nashville 
Radio Corp., a newly formed com- 
pany which has applied to the FCC 
for a new 1,000-watt station in that 
city on 1380 kc. President of the 
company is Silliman Evans, pub- 
lisher of the Nashville Tennessean. 
Their newspapers, while separately 
operated, are published in a joint 
plant. 


KELVIN TRATNOR, 31, former an- 
nouncer of CFCN, Calgary, Alta., is 
"missing and believed drowned" in 
the sinking of the Canadian freighter 
Lisieiix, it was announced in Decem- 
ber. He left Calgary a year ago to 
join the merchant marine at Van- 
couver, after being a radio announcer 
in Calgary for 10 years. He was born 
in Vancouver, is survived by his 
widow in Calgary. 


Page 22 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


1941 JANUARY 1941 
SUN HON TUE WEO IHU W UT 

. 12 3 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 
19 20 21 22 23 24 25 
26 27 28 29 30 31 


1941 FEBRUARY 1941; 
SUM HON Tue wEo TNU roi 


2 3 
9 10 
16 17 
23 24 


4 5 6 7 8 
11 12 13 14 15 
18 19 20 21 22 
25 26 27 28 


1941 
SUN HON 

2 3 
9 10 
16 17 


MARCH 1941 
TUE Wlb mo ftl SAT 

4 5 6 7 
11 12 13 14 15 
18 19 20 21 22 
25 26 27 28 29 



1941 OCTOBER 1941 
ilW HON TUE WED TW ESI SAT 

1 2 3 4 

5 6 7 8 9 10 11 
12 13 14 15 16 17 18 

20 21 22 23 24 25 

6 27 28 29 30 31 


41 NOVEMBER 1941 
«0H IBE weo iia m wt 

I 

2 3 4 5 6 7 8 
9 10 11 12 13 14 15 
16 17 18 19 20 21 22 
24 25 26 27 28 29 


'41 DECEMBER 1941 
N H»K m WS THU nil SAT 

1 2 3 4 5 6 
7 8 9 10 U 12 13 
14 15 16 17 18 19 20 
21 22 23 24 25 26 27 
28 29 30 31 


Bfi 

s 

M 


liH Ii 


"Kir 
I 

HI 


And there^s ONLY ONE radio station that 
blankets the Nation's 17th largest market 


DECEMBER 


WGBI 


1 1 a 111 f J 


liiliilBiS 


Tie your 1941 advertising plans in the nation's 17th market to WGBI 
and you're in for a happy and prosperous New Year. That's matter of 
fact. For WGBI is the only regional or clear channel station serving 
the 652,000 persons in this prosperous Scranton— Wilkes-Barre 
Market. It's the only station heard throughout this market. Daniel 
Starch and Staff discovered that 98% of the daytime listeners and 
96% of the nighttime listeners in the biggest county in this market 
tune (and stay tuned) to WGBI. 


A CBS Affiliate 
880 kc • 1000 WATTS BAY 
500 WATTS NIGHT 


SCHANTON BBOABCASTEBS, Inc. 



WGBI 

SCRANTON, i PA. 


JOHN BLAIB 
a COMPANY 


National Representatives 



■■■■iiiiiili 



^Ao/puk ,Afe^aA^c>c, Pres. 



BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 


Protests on 830 kc. Decision 
Portend Fight to Guard Clears 

Group of I-A Stations Seeks Right to Intervene in 
WHDH Case in Effort to Argue Entire Issue 


PORTENTS of a vigorous battle to 
thwart the plan of a majority of 
the FCC to break down clear chan- 
nels through East- West Coast dup- 
lications were in evidence during 
the last fortnight with the filing of 
petitions with the Commission to 
block the breakdown of the 830 
wave, on which KOA, Denver, is 
dominant station, through grant- 
ing of fulltime to WHDH, Boston. 

The first attack came with the 
filing of a petition by 14 Class I-A 
stations, occupying 13 channels, to 
intervene in the KOA-WHDH pro- 
ceedings. Formerly known as the 
Clear Channel Group, these sta- 
tions sought permission to file ex- 
ceptions to the majority proposed 
opinion and to argue orally before 
the FCC the whole issue of clear- 
channel coverage. NBC, licensee of 
KOA, also filed an intervention pe- 
tition, but asked that the WHDH 
application be dismissed. 

Strong Dissent 

In its proposed decision an- 
nounced Dec. 6, the FCC majority 
advocated granting of the WHDH 
application for fulltime on 830 kc, 
with 5,000 watts. The channel is 
specified as a clear wave, undupli- 
cated at night, in the FCC rules, 
and the majority proposed amend- 
ment of the existing rules to reduce 
the number of Class I-A channels 
from 26 to 25. Voting in favor of 
the proposed decision were Commis- 
sioners Walker, Thompson and 
Payne. A strong dissent was filed 
by Commissioners Craven and Case, 
with Chairman Fly not participat- 
ing. 

The proposed decision was seen 
as the forerunner of a long pre- 
dicted effort by the FCC majority 
to break dovni virtually all clear 
channels through East- West Coast 
duplication and possible placement 
of a third station in between the 
coastal outlets [Broadcasting, Dec. 
15]. 

Stations participating in the 
clear channel group intervention 
petition are KFI, WSM, WLW, 
WON, WSB, WJR, WBAP, WFAA, 
WHAS, WWL, WLS, WHO, 
WHAM, WOAI. Louis G. Caldwell, 
Washington attorney, filed as coun- 
sel for the group. The NBC peti- 
tion was filed by Philip J. Hennes- 
sey Jr., counsel for KOA. 

The clear-channel group support- 
ed the minority report of Commis- 
sioners Craven and Case. They sup- 
ported the contention that the pro- 
posed grant should be denied be- 
cause it is inconsistent with the 
rules allocating specific channels 
and unduplicated operation at 
night. 

It was also held that the WHDH 
application, when originally filed in 
1938, contained no request for 
amendment of the clear-channel 
rule, to reduce the number of such 
channels. At no time since, it was 
contended, has there been any re- 
quest for such an amendment but, 
on the contrary, WHDH "regularly 
and consistently expressly nega- 


tived any intention to make such a 
request or to seek such amend- 
ment". 

The proposed decision of Dec. 6 
was the first action in the case 
which in any way sought to rein- 
troduce the issue of amendment of 
the rules, according to the petition. 
The clear-channel stations said 
their petition to intervene is in the 
public interest because the issue in- 
volved is tremendously important 
to the maintenance and future im- 
provement of broadcast service over 
large areas of the country, particu- 
larly in rural or sparsely settled 
regions. 

Deemed Ineligible 

NBC, in its petition for KOA, 
brought out that the station has 
operated as a clear-channel outlet 
since 1928. The WHDH application, 
it was argued, is ineligible under 
the Commission's rules governing 
clear channels. KOA explained that 
it sought to intervene in the pro- 
ceedings in 1939, but that the peti- 
tion was denied by order of Com- 
missioner Payne and a petition for 
review of the Payne action was 
subsequently denied by the Com- 
mission. A motion to dismiss the 
WHDH application, filed later, also 
was denied. 

Granting of the WHDH applica- 
tion as proposed by the FCC ma- 
jority, NBC contended, would 
cause interference to KOA's sig- 
nal; violate the FCC rules as well 
as the terms of the Havana Treaty 
reallocations; result in modifica- 
tion of the Commission's regula- 
tions without having afforded KOA 
an opportunity to be heard, con- 
trary to the Communications Act; 
result in a degradation of service 
which would be prejudicial to the 
priority rights in the United States 
on this channel ; constitute a change 
of policy and a new kind of use of 
frequencies ; and be contrary to the 
standard of public interest. 

Commissioner T. A. M. Craven, 
presiding at the Motions Docket 
Dec. 21, granted both the clear- 
channel group and NBC a post- 
ponement until Jan. 15 on action on 
their petitions after referring them 
to the FCC for action. The Com- 
mission, he explained, does not plan 
to meet again until Jan. 7. 


M-K Disc Series 

MANTHO-KREOAMO Co., Clin- 
ton, 111. (M-K For Colds), on Dec. 
18 started a schedule of five-week- 
ly one-minute transcribed announce- 
ments on KXOK, St. Louis. On Nov. 
18 firm started the same schedule 
on WLS, Chicago, and WHBF, 
Rock Island. Station list will be ex- 
panded in the near future. Albert 
Kircher Co., Chicago, placed the 
account. 


DWARFIES Corp., Council Bluffs, la. 
(■ cereal), is placing a series of 25 day- 
time announcements through Buchan- 
an-Thomas Adv. Co., Omaha. 


Called to Duty 



MAJOR JOHN HOLMAN 

Maj. Holman to Report 
For Signal Corps Duty 

MAJ. JOHN A. HOLMAN has 
been called from his position as 
general manager of KDKA, Pitts- 
burgh, to report for active duty 
with the War Department. He will 
leave Pittsburgh Jan. 17, reporting 
to the Chief Signal Officer. No de- 
cision has yet been made as to his 
successor, according to Lee B. 
Wailes, manager of broadcasting 
for Westinghouse Radio Stations, 
Inc., Philadelphia. 

Maj. Holman was attached to the 
public relations staff during the 
Army maneuvers last summer at 
Ogdensburg, N. Y. He arranged and 
supervised broadcasts originating 
in the maneuver area. In the World 
War he was on the Chief Signal 
Officer's staff as telephone plant en- 
gineer and since that time has kept 
an active interest in military affairs 
as a member of the Signal Corps 
Reserve. 


KXOK Now Basic Blue; 
KWK Transfers to MBS, 
Bringing Network to 168 

MAKING effective plans devised 
several months ago, two St. Louis 
outlets begin operation with new 
network affiliations as of Jan. 1. 
Coincident with its relinquishment 
of affiliation with NBC-Blue, KWK 
became a basic MBS outlet, while 
KXOK took over the basic Blue 
affiliation. 

KXOK recently switched from 
1250 to 630 kc, with 5,000 watts 
day and night. KWK, a pioneer St. 
Louis outlet, now operates on 1350 
kc. and holds a construction per- 
mit for 5,000 watts fulltime. It is 
an applicant for 50,000 watts on 
680 kc, however. 

* * * 

FIVE new stations in Louisiana, 
Tennessee and Alabama also join 
MBS on Jan. 1, raising the total 
of Mutual affiliates to 168. Stations 
are WNOE, New Orleans; WMOB, 
Mobile; WHBB, Selma, Ala.; 
WDEF, Chattanooga, and WBIR, 
Knoxville. 


GEN. BAKING BUYS 
QUAKER NET TIME 

GENERAL BAKING Co., Phila- 
delphia, is the second national ad- 
vertiser to contract for the Quaker 
Network, Pennsylvania regional di- 
rected by Roger W. Clipp, general 
manager of WFIL, Philadelphia, 
key station. 

Through Ivey & Ellington, Phila- 
delphia agency, the baking company, 
for Bond Bread, is sponsoring a 
musical variety Breakfast Gang, 
started Dec. 30, Monday through 
Friday, 9 a.m., for a quarter-hour. 
In addition several Southern sta- 
tions in the company's sales area 
will be added to the Quaker Net- 
work to make it a total of 15 sta- 
tions, most of which carried NBC's 
Breakfast Club until Dec. 28 when 
it returned to a sustaining basis 
because of the AFM ruling against 
network participating shows. 

The contract, which calls for an 
expenditure of over $200,000 on 
the Quaker Network, was initialed 
and the program auditioned at the 
WFIL studios on Dec. 18 at a meet- 
ing of 38 General Baking district 
managers, agency officials and stu- 
dio executives. Representing the 
baking company were Richard F. 
Meyer, general manager; A. Wal- 
dron Stone, advertising director; 
John Hagy, Pennsylvania division 
manager. In September, Fels-Nap- 
tha became the first national ad- 
vertiser to utilize the facilities of 
the regional network, using eight 
stations of the group in eastern 
Pennsylvania for a daily Golden 
Bars of Melody program. 

The Breakfast Gang, built by 
James Allan, WFIL program direc- 
tor, features Bert Parks as m.c; 
vocals by the Dalton Boys, Frances 
Bishop, Dick Wharton and the 
Rhythmettes, and a 14-piece or- 
chestra directed by Norman Black, 
WFIL musical director. 

Tony Wheeler, WFIL staff an- 
nouncer, will handle the show vnth 
local announcers on the network 
cutting in for the commercial an- 
nouncements. Stations carrying the 
show include WFIL, Philadelphia; 
WEST, Easton; WSAN, Allentown; 
WEEU, Reading; WORK, York; 
WGAL, Lancaster; WSNJ, Bridge- 
ton; WTNJ, Trenton; WDEL, Wil- 
mington; WKBO, Harrisburg; 
WBAB, Atlantic City; WMAL, 
Washington; W T A R, Norfolk; 
WPID, Petersburg; WRNL, Rich- 
mond. 

RKO Plans Film Tieup 
For 'Scattergood Baines' 

IN ONE of the largest commercial 
tieups ever made, Wm. Wrigley 
Jr. Co., Chicago (Spearmint gum), 
sponsoring the five-weekly quarter- 
hour program Scattergood Baines 
on 76 CBS stations, has worked out 
a deal with Pyramid Pictures Corp., 
and RKO for exploitation of the 
motion picture by that title now 
being produced by the latter com- 
panies. 

Under the arrangement Wrigley 
will spend |280,000 for 1,400,000 
theatre tickets. These will be dis- 
tributed to 700,000 gum dealers 
throughout the United States for 
admission to theatres when the pic- 
ture is released. As further exploi- 
tation, starting Jan. 6 the picture 
will be plugged consistently for 20 
days on the five-weekly program. 
The tie-in will be made with the 
daily script. Guy Kibbee is fea- 
tured in the film version. 


?i Page 24 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


FROM THE MUTUAL DON LEE BROADCASTING SYSTEM... 




DON LEE'S INCREASED FACILITIES 
MEAN NEW OPPORTUNITIES 
FOR ADVERTISERS... 


STUDIOS 

Don Lee's brand-new, 
$500,000, Hollywood 
studios include new 
equipment, increased 
facilities for program 
production and three 
auditoriums for audi- 
ence participation. 



COVERAGE 

Don Lee adds two new 
stations to guarantee 
complete coverage.* 
More than nine out of 
every ten Pacific Coast 
radio homes are within 
25 miles of a Don Lee 
station. 

'Latest figures show Pacific Coast population 
increased to nearly 10 million! 



POWER 

Power increases to 5000 
watts full time on three 
Don Lee key outlets- 
Los Angeles, Portland, 
San Francisco-further 
insure Don Lee's domi- 
nance in these major 
markets. 



BUSINESS 

Don Lee chalked up a 
78% increase in re- 
gional business over last 
year . . . more than twice 
as much as all other 
Pacific Coast networks 
combined. Advertisers 
know Don Lee coverage 
pays -at the cash register. 


I 

MM 
■ 


MUTUAL 



5515 MELROSE AVE., HOLLYWOOD, CALIF. 

THOMAS S. LEE, Pres. 
LEWIS ALLEN WEISS, Vice-Pres. and Gen. Mgr. 

JOHN BLAIR & CO., NATIONAL REPRESENTATIVES 

BROADCASTING SYSTEM 


THE IS A T 1 O N'S GREATEST R E G I O M A L NETWORK 


Poke at Petrillo Dispute Over Service Music Settled; 
By Rep. Hofifman No Union Musicians Will Be Dropped 


SPEAKING sharply of AFM 
President James Petrillo's recent 
move to prevent service bands from 
broadcasting-, Rep. Hoffman (R- 
Mich.) on Dec. 19 carried the 
squabble to the floor of the House 
of Representatives. Commenting 
that "a man can still be conscripted 
without joining and paying an init- 
iation fee," Rep. Hoffman observed 
in whimsical vein: 

"Many people have assumed that 
Army bands could play when and 
where the Army desired. Some of 
our citizens are so naive as to have 
believed that broadcasting was un- 
der the jurisdiction of the FCC. 
Now we learn that the 'big boss' 
is, or at least so he thinks, Mr. 
Petrillo. 

Tooter of Horn 

"It might be well for the Gov- 
ernment to adopt the language of 
Mr. Petrillo with reference to the 
activities of some of these gentle- 
men. He said : 'I can't let them run 
wild. There is no telling where this 
thing might end.' How would it be 
for the Army and the Navy to 
get together with the FCC and tell 
Mr. Petrillo to toot his own horn, 
as least insofar as the Army and 
Navy bands were concerned? 

"Suppose, as in the olden days, 
the Army depended on bugle calls; 
that a war was on and that a 
charge or retreat was to be or- 
dered, the orders transmitted 
through the bugle. Would the Army 
olBcer be able to give the order 
without first seeing Mr. Petrillo? 
And what a mess we would be in 
if Mr. Petrillo or his business agent 
did not happen to be on the field 
of battle. There the Army would be, 
all tied up, the commanding officer 
unable to tell it whether to go for- 
ward or backward until he had 
heard from Mr. Petrillo." 


BAUKHAGE, NBC Washington com- 
mentator, is now columning for the 
Western Newspaper Union, a syndi- 
cate serving 4,000 country uewsijapers. 


FOLLOWING conversations involv- 
ing the national networks, the War 
Department and the American Fed- 
eration of Musicians and its presi- 
dent, James C. Petrillo, the question 
of when and where military bands 
may play for broadcasts appears 
to be settled once and for all. 
Under the accord reached, with net- 
works giving assurances no union 
musicians would lose work because 
of broadcasts by service bands, the 
AFM agreed to allow military 
bands and other service musical 
organizations to participate in 
broadcasts from training camps. 

The Army Objects 

The agreement climaxed a heated 
controversy arising after Petrillo 
had refused to allow the 104th En- 
gineers Regiment band to appear 
Dec. 15 on the first of a WOR-MBS 
series originating from Fort Dix, 
N. J. Stymied by the Petrillo ban, 
producers of the new series elim- 
inated the band's participation in 
the initial program from the train- 
ing camp and substituted bugle 
calls and solo musical numbers by 
camp talent. 

The following day, after quick 
protests from Army officials, Mr. 
Petrillo conferred with officials of 
CBS, NBC and MBS, which agreed 
not to drop any studio musicians 
as a result of service band appear- 
ances on the air. After the con- 
ference, Petrillo issued a statement 
that service bands would be per- 
mitted to broadcast, so far as AFM 
was concerned. 

Gen. Samuel T. Ansell, AFM gen- 
eral counsel, also met with officials 
of the War Department in Wash- 
ington to discuss settlement of the 
dispute. The War Department cited 
its policy governing appearances by 
service bands, set out in 1936, and 
indicated that this policy still main- 
tained [see story on this page]. 

While the initial program of the 
This Is Fort Dix series, heard on 
MBS Sundays, 2-2:30 p.m., was 
being set up, a release for the 
band's appearance was requested 


of Mr. Petrillo by Capt. William 
Cook, former announcer of WBEN, 
Buffalo, and public relations offi- 
cer of the 44th Division aiding 
Thomas Slater, WOR announcer 
producing the series. In an ensuing 
exchange of letters Petrillo praised 
the idea of the service camp broad- 
casts, but held that the use of Army 
musical talent would throw union 
musicians out of work, finally stat- 
ing that he would not grant the 
release. 

Camp officials at Fort Dix were 
openly resentful of the Petrillo ban. 
Maj. Gen. Clifford R. Powell, com- 
manding general of the post, de- 
clared the controversy was "en- 
tirely a matter to be straightened 
out between the union and the 
broadcasters", but at the same time 
he stated, "We have 11 excellent 
bands at this post and scores of 
good musicians, and the folks at 
home are entitled to hear them. 
They are a part of our military 
organization." 

After conclusion of the incident, 
it was pointed out by one observer 
that even if the ban had remained 
in effect, it would have made little 
difference in the musical content 
of the programs, since most martial 
music played by the service organi- 
zations is controlled by ASCAP 
and automatically would be off the 
networks Jan. 1. 


Army Regulations 
APPEARANCES by U. S. military 
bands are rigidly controlled in ac- 
cordance with a statement of pol- 
icy set out Oct. 14, 1936, by order 
of the Secretary of War. The War 
Department policy, effectively pro- 
hibiting service bands' participa- 
tion "on purely civil occasions," 
remains today the same as in 1936, 
it was stated. Text of the policy, 
as enunciated in 1936, follows: 

A. Bands or individual musicians 
may be furnished on tlie following 
occasions without a release, since no 
competition is involved : 

(1) All military uses and occasions ; 
that is, whenever and wherever a serv- 


NO MUSIC IN THE AIR 






O^j, "YOU, A.CiMiT VOU 
7n' AiR " 



\\\ 



ice band functions as part of the na- 
tion's military forces. 

(2) All uses upon military and 
naval reservations, military and 
naval vessels, and other places or cir- 
cumstances where a band is on duty 
with service forces. 

(3) Official occasions attended by 
the superior ofiicers of the Government 
and of the Army, Navy and Marine 
Corps in their official capacities and 
in the performance of official duties ; 
but such occasions do not include 
social occasions and entertainments, 
such as dinners, luncheons, etc. given 
by civilian or civic associations with 
such officers as guests. 

B. Bands or individual musicians 
will not be furnished on the following 
occasions, even though a release is 
submitted : 

(1) For civic parades, ceremonies, 
expositions, regattas, contests, festiv- 
als, local baseball or football games, 
activities or celebrations, and the like. 

(2) For the furtherance, directly 
or indirectly, or any public or private 
enterprise, functions by chambers of 
commerce, boards of trade and com- 
mercial clubs or associations. 

(3) For any occasion that is par- 
tisan or sectarian in character or pur- 
pose. 

(4) For civilian clubs, societies, 
civic or fraternal organizations. 

(5) For so-called charitable pur- 
poses of a local, sectarian, or partisan 
character or any so-called charity 
that is not of the national character. 

(6) Any occasion where there wiU 
in fact be competition with civilian 
musicians. 

C. Bands or individual musicians 
may be furnished, after a duly exe- 
cuted release has been secured from 
the American Federation of Musicians 
or its authorized local representative 
on occasion of a national, non-par- 
tisan, non-sectarian, patriotic charac- 
ter, or for musical programs at any 
United States hospital, for the enter- 
tainment of its inmates, or for char- 
ities and benefits, such as the Army 
Relief, or the American Red Cross. 
Under the same conditions, bands may 
be furnished, without remuneration, 
for public concerts of a community, 
and at community hospitals when the 
music, in both cases, is solely for en- 
tertainment and no admission fees are 
charged. 


Kellogg Spots on 25 

KELLOGG Co., Battle Creek 
(breakfast foods), has placed on 25 
stations, starting Jan. 6, one-minute 
transcribed announcements for All 
Bran. Announcements, heard twice 
a day, five days a week, have also 
been placed for Pep on the same 
number of stations. Sponsor has 
also purchased two chain breaks a 
day on WOR, Newark, for All 
Bran. Kenyon & Eckhardt, New] 
York, is agency. 


Ronson List 

ART METAL WORKS, Newark! 
(Ronson lighters), are using a se- 
ries of both live and transcribed \ 
five-minute dramatic sketches and 
30-50 word one-minute spot an- 
nouncements on the following sta- 
tions: WJZ WQXR KNX KPO 
WMAQ WNAC WJR WCKY 
CFCN CJOR CKY CHSJ CKCO 
CFRB CKCL CFCF CKAC CHRC. 
Agency is Cecil & Presbrey, New 
York. 


Reprinted with permission from New York World-Telegram 

NEWS ITEM: "James C. Petrillo, head of American Federation of Musicians, stipulates how Camp Dix band 
may broadcast so that his union musicians will not be out of jobs." 


Lorillard Buffalo Test 

p. LORILLARD & Co., New York, 
has started sponsoring Buffalo 
Speaks, recorded interviews with 
local personalities, on WBEN, Buf- 
falo, as a test for the new King 
Size Beechnut cigarettes. The pro- 
gram is handled by Jim Wells, who 
interviews Buffalo people in all 
walks of life, using portable tran- 
scription apparatus. Agency is Len- 
nen & Mitchell, New York. 


Page 26 • January I, 1941 


BROADCASTING • Broadcast Advertising 



GIVES 


YOU THE EXTRA LONG 




WHICH BRINGS RESULTS 
IN BOTH RICHMOND AND 
NORFOLK, VIRGINIA! CBS 
AND MUTUAL. 50,000 WAnS 
DAY AND NIGHT. 

C. T. LUCY 
General Manager 

PAUL H. RAYMER CO., National Representative 




UIRVA 50.000 UJATTS 


RICHMOND "VIRGINIA'S PREMIER RADIO STATION" 

BROADCASTING • Broadcast Advertising 


NORFOLK 


January 1, 1941 • Page 27 



.AND THE WEEKLY 


THE HAT I The manager and commercial manager of the Chicago station--- were in a fact-jfinding 
mood when BROADCASTING'S man arrived. Sure, they were interested in trade paper adver- 
tising. But they wouldn't concede that BROADCASTING or any other publication was "tops" 
for station advertising value until they found out for themselves. BROADCASTING'S man offered 
to bet one Stetson that any survey to determine radio news reading preference among advertising 
agency executives would prove BROADCASTING the winner. The bet was accepted. 

* Name and additional data on request. 



THE FACTS: Questionnaire letters were mailed to 71 selected top-flight agency radio executives, 
asking in which of seven listed advertising trade publications "our advertisements would most 
likely be seen by you". Sixty replies were received. BROADCASTING'S man won the hat . . , 
BROADCASTING WON THE SURVEY. 

MORE FACTS: (l) Transcription Company Stir vey.* 1000 national advertiser and agency execu- 
tives were picked at random from McKittrick's. BROADCASTING got nearly as many votes as 
the second, third, fourth, fifth and sixth choices combined. (2) Station Representative Survey.^ 
BROADCASTING was the dominant first among three leading advertising trade publications car- 
rying this firm's campaign. (3) West Coast Station Survey.-''^ BROADCASTING was voted the 
No. 1 MUST MEDIUM for radio station advertising by agency executives the country over. 
Twelve magazines were included. 

* Names and additional data on request. 



THE WEEKLY: when broadcasting goes Weekly January 13 its value soars even higher 
as the No. 1 medium for radio station advertising. The Weekly is tailor-made for advertiser and 
agency readership. Expanded news, increased staff, new agency and advertiser features, new index 
page, more success stories ... all these guarantee BROADCASTING peak preference among 
the men who buy time. For you that means . . .buy BROADCASTING in 1941. 


The 1941 Business Outlook: Survey of Key Centers 


PHILADELPHIA 


WITH almost one-seventh of the 
defense work of the nation concen- 
trated in the Philadelphia area, ra- 
dio looks forward to the biggest 
year in its history in 1941. That 
prediction comes on the heels of 
the biggest year in the history of 
Philadelphia radio. 

According to all available esti- 
mates, radio billings for the six 
fulltime and four part-time sta- 
tions in the Philadelphia area, in- 
cluding WIBG, Glenside, Pa., and 
WCAM, Camden, were approxi- 
mately $3,000,000 for the 1940 year, 
approximately 25% of the total fig- 
ure represents local advertisers. 

Foresee 10% Gain 

For the new year an increase of 
about 10% is expected, with local 
advertisers accounting for the 
heaviest share. 

The fact that the National Ad- 
visory Defense Commission has 
awarded 1% billion dollars in de- 
fense contracts, more than the geo- 
graphical share, has pointed up 
employment and has brought about 
a new peak for building construc- 
tion. Eadio will thus enjoy an audi- 
ence of industrial workers who 
must be at work before 8 a.m. An 
expansion of listening audience in 
the later evening hours is expected 
because many plants in the area 
are working on 16 and 24-hour 
shifts. 

Defense orders in this territory 
are not expected to tie up factories 
to the exclusion of consumer goods. 
For the most part, defense orders 
are in the ship-building trades. 

While there are no indications as 
yet of any new type of advertiser 
turning to radio for the first time 
because of the 1941 "boom", the 
biggest increase in radio budgets 
is expected from concerns selling 
commodities on the deferred-pay- 
ment plan. Small loan companies 
have already increased their radio 
schedules, pointing out that when 
a person can look forward to a 
regular pay-check, the inclination 
is greater to borrow money in ad- 
vance for long-deferred purchases 
of both essentials and luxuries. 
Moreover, the risk on the loan or 
purchase is minimized. 

That the mail-order department 
of the local Sears-Roebuck plant is 
swamped with orders from the 
Eastern Seaboard is an indication, 
according to many agency execu- 
tives, that the national defense ef- 
fort has started a spending spree 
that may break records. The same 
optimism was manifested during 
the Christmas shopping period. 

Amusement Business 

To an appreciable degree, local 
amusement enterprises are expected 
to show up prominently in 1941 ra- 
dio billings for the first time. Since 
radio remotes from amusement 
places are practically lacking, hotel 
rooms and night clubs have been 
spotty users of radio. Roller skat- 
ing rinks use radio to the exclusion 
of newspapers. With money 


SAN FRANCISCO 


By J. CLARENCE MYERS 

STATION managers in the Golden 
Gate city, who just one year ago 
predicted 1940 would be a record- 
breaker in business, saw that fore- 
cast come true, in most cases far 
beyond their fondest expectations. 
From every indication 1941 will be 
phenomenal. 

"Commercial hours of operation 
were 23% ahead of 1939." 

"Our station had the biggest 12 
months in its 15-year history." 

"We were 391/2% over '39". 

"Our agency placed 50% more 
radio time than we did in 1939." 

"We bought six times as much 
radio in 1940 as we did in the pre- 
ceding 12 months." 

Those were but a few of more 
than a score of optimistic reports 
received from station managers, 
sales managers, station representa- 
tives, agency timebuyers and ad- 
vertisers in the San Francisco area. 

Not a Pessimist 

There wasn't a pessimistic note 
among all of this group. 

All agreed that the large na- 
tional defense appropriations for 
the San Francisco Bay area — some 
$500,000,000— will reflect favorably 
on the business charts of the radio 
stations in added advertising ap- 
propriations. But that was not the 
sole reason for their optimism. 

Rather it was based on success 
of a long campaign to prove radio 
the appropriate medium to move 
goods from shelves of department 
stores and other local merchants. 

San Francisco has been notori- 
ouslv slow in recognizing the poten- 
tialities of radio and it has taken 
a strentious educational campaign, 
led by the four network stations, to 
break down that resistance. Only 
recently has it began to bear fruit. 
The final quarter of 1940 showed 
more department stores and spec- 
ialty shops using radio than in the 
history of the medium here. A 
number of these stores, now com- 
pletely sold on radio, have in- 
creased their radio budgets con- 
siderably for 1941. 

The closer collaboration of press 
and radio in cooperative promotion 


"freer", amusement interests will 
find a more compatible listening 
audience and already several sta- 
tions have indicated that time-for- 
movie-swaps are contrary to sta- 
tion policy. 

That radio advertisers must lit- 
erally "stand in line" at the local 
stations is not merely "wishful 
thinking". The swing to radio 
gained its momentum in 1940 and 
will reach an unprecedented peak 
in 1941, in the unanimous opinion 
of both radio and agency forecast- 
ers. Greatest interest is centered 
on the coming summer. The belief 
that there must be a seasonal lull 
was blastd in 1940, when Philadel- 
phia radio experienced its best 
summer in history. 



WITH RADIO'S deadline set as 
Jan. 1 on the use of ASCAP music, 
NBC is girding itself by catalog- 
ing many of the 250,000 available 
non-ASCAP compositions. Perusing 
a BMI arrangement of Franz Le- 
har's "Merry Widow Waltz", are 
(1 to r) Harry Engel, Pacific Coast 
manager of Broadcast Music Inc., 
Martha Tilton, NBC Hollywood 
vocalist, and Alec Petry, in charge 
of the network's music rights de- 
partment in that city. 


likewise has added to the rosier 
outlook. 

As an example of the increase of 
local commercial production, Lin- 
coln Dellar, general manager of 
KSFO, CBS affiliate, stated that 
his station in 1940 showed a 350% 
increase in commercial sale of local 
live talent over 1939. 

"KSFO's local and regional busi- 
ness for 1940 showed an approxi- 
mate 12% increase over the pre- 
ceding year," Mr. Dellar stated. 
"And this was despite the heaviest 
network commercial schedule in 
our station's history. From present 
indications 1941 should show a bet- 
ter than 20% increase over 1940. 
To date every account but one now 
on our station has renewed its con- 
tract for the new year. We concen- 
trated our efforts in building radio 
programs that were adaptable to 
local merchants and consequently 
cashed in heavily. We will continue 
this policy in 1941." 

Still Behind 

Al Nelson, who pilots KPO and 
KGO, the NBC Red and Blue out- 
lets, maintains that the West is 
still far behind the rest of the na- 
tion in recognizing radio as an ad- 
vertising medium. He stated that 
showmanship and the education of 
the local advertiser are beginning 
to reap rewards for the broadcast- 
ers here. He proved that point only 
recently when he staged a big 
broadcast production before 600 
business leaders and signed a num- 
ber of them on contracts after- 
wards, some of them entirely new 
to radio. 

"The combined revenue increase 
for KPO and KGO in 1940 was 
391/2% over 1939 and was the big- 
gest year in the history of these 
stations," Mr. Nelson stated. He 
added: "From present commit- 
ments our stations will show an in- 
crease over '40 of approximately 
351/2%. 

"We expect our new million dol- 
lar NBC building, scheduled to be 


completed in September, will make 
all San Francisco more radio con- 
scious than ever before. This will 
have its effect on advertisers which 
will help not only KPO and KGO, 
but every San Francisco station." 

Consistently Upward 

Ward Ingrim, Northern Califor- 
nia sales manager for the Don Lee- 
Mutual network, and William 
Pabst, KFRC general manager, 
agreed that the new year will be 
a record - smasher for KFRC. 
"There has been a consistent up- 
ward trend for the past three 
months," Mr. Ingrim reported. "We 
look for this trend to mushroom in 
1941, giving KFRC its best year. 
This station showed a 23% increase 
last year over 1939 in commercial 
time sold and an increase of 30% 
in revenue. Commercial origina- 
tions for KFRC were way up over 
'39 and we anticipate an ever 
greater increase in the coming 
months. 

"A number of the network's most 
important regional accounts, in- 
cluding Standard Oil Co., Langen- 
dorf Baking Co., Rancho Soups, 
Roma Wine Co., Roos Bros., are 
originating from San Francisco. 
The retail stores are enjoying a 
healthy situation and all advertis- 
ing media will get the benefits." 

Of the independents Philip G. 
Lasky, KROW; Ralph Brunton, 
KJBS; C. L. McCarthy, KQW, 
were highly optimistic for the com- 
ing season. Of the same mind were 
Harold H. Meyer, KYA, and S. H. 
Patterson, KSAN. 

Mr. Lasky, whose station is in 
Oakland, across the bay from San 
Francisco, reported KROW had the 
biggest year in its 15-year history 
and that it is looking for an even 
greater increase during the next 
52 weeks. Like some of the San 
Francisco managers, he has been 
engaged in a concentrated educa- 
tional campaign among the local 
merchants to acquaint them with 
the possibilities of radio. 

KQW, 50 miles to the south of 
San Francisco at San Jose, success- 
fully went after accounts that had 
not used its medium, with the re- 
sult it showed an approximate 15% 
increase in 1940 over the preceding 
12 months. C. L. McCarthy, general 
manager, stated : 

"Caterpillar Tractor Co. signed 
with KQW and is using radio in 
this region for the first time in 
eight years. Increased football and 
basketball schedules sponsored by 
Tidewater Associated Oil Co. and 
s'uch new accounts as Los Angeles 
Soap, Par Soap, Folger's Coffee 
and Schillings Products, consider- 
ably increased the take for the 
year." 

Timebuyers Busy 

Marigold Cassin, radio director 
of Irwin, Wasey & Co.'s San Fran- 
cisco office, stated she had con- 
tracted for six times as much radio 
during 1940 as in 1939. All con- 
tracts called for programs. 

Frank Newton, radio timebuyer 
at Gerth-Knollin agency, said his 
firm placed at least 50% more ra- 


Page 30 • January J, 1941 


BROADCASTING • Broadcast Advertising 


dio last year than in 1939 and that 
many more accounts are contem- 
plating use of the medium in 1941. 

The cash volume of business 
placed by Beaumont & Hohman in 
San Francisco radio was greater 
in 1940 than in any previous year. 
The agency anticipates an even 
better year in 1941, according to 
Richard Holman, radio director. 

Similar reports came from Mc- 
Cann-Ericltson, one of the largest 
buyers of radio time; Lord & 
Thomas, Brisacher, Davis & Staff, 
Allied Advertising Agencies, Bots- 
ford, Constantine & Gardner, Sid- 
ney Garfinkel, Long Advertising 
Service, J. Walter Thompson and 
others. 

The general business trend in 
the San Francisco area is indicated 
in the Federal Reserve Bank of 
San Francisco report w^hich showed 
that department stores had a sales 
gain in November of 12%, the best 
of the year. Apparel stores showed 
a 14% increase in dollar amount 
compared with November, 1939. 


Comedy Now Dominates 
Maxwell House Series 

WITH Dick Powell having with- 
drawn as m. c. and featured vocal- 
ist. General Foods Corp.. New 
York (Maxwell House coffee), has 
revamped its weekly half - hour 
Maxwell House Coffee Time heard 
on NBC-Red. There will be less 
vocal music and more stress on 
comedy. Inability to agree with 
Benton & Bowles on terms of his 
contract renewal, was reported in 
Hollywood as reason for Powell's 
withdrawal. 

Mary Martin, featured with 
Powell in vocal numbers, also with- 
drew on plea of wishing to devote 
more time to film work. Frank 
Morgan, M-G-M comedian, rejoins 
the cast Jan. 1. Fanny Brice and 
Hanley Stafford continue their 
Baby Snooks and Daddy skit, with 
Meredith Willson as musical direc- 
tor. Maxwell House Chorus also 
remains and Don Wilson announces. 
Mann Holliner is agency producer, 
with Dave Elton representing NBC. 


DETROIT 


RADIO prospects in the Detroit 
area are bright, but tinged with 
uncertainty. 

Stations, representatives and ad- 
vertising agencies are of one voice 
in reporting the outlook to be ex- 
cellent. However, nearly all of them 
qualify their remarks with a sub- 
stantial "if", and the "if" invaria- 
bly refers to the war and its 
effects on the internal economy and 
production program. 

Naturally the automobile indus- 
try is the focal point of Detroit 
thinking, and the auto industry is 
especially vulnerable to the impli- 
cations of the defense program. As 
the turn is made into 1941, auto 
production is at one of its highest 
rates on record, and through the 
fourth quarter of 1940 sales rec- 
ords were set at retail for that 
period. 

Priorities? 

Ostensibly the picture is one 
equivalent to the banner showing of 
1937. But a large and black shadow 
is cast by the possibility that prior- 
ities of materials or men or both 
may impair output. In such a case 
auto manufacturing might shrink 
to very small levels. There was a 
general concensus that if this oc- 
curred — some thought spring might 
see such a condition — that adver- 
tising budgets would be curtailed 
in line. 

An opposite viewpoint to this 
was expressed late in 1940 by an 
official of Pontiac Division of Gen- 
eral Motors, who said that in no 
case would advertising be cut down. 
However, this appears to be a 
minority rather than a general 
viewpoint. 

Meanwhile, station representa- 
tives report a slightly larger num- 
ber of inquiries than usual from 
this area in regard to available 
time, and they say that other such 
signs point to an excellent year — 
perhaps one of the best in radio 
history. 


As for the radio stations them- 
selves, managers in this area as- 
sembled late in December at De- 
troit for a BMI meeting and had a 
fairly common viewpoint — that the 
situation now was good, that imme- 
diate prospects were good, and that 
continuation of the prospects would 
depend on continuation of the war, 
on the turn of British fortunes, and 
on the further development or cur- 
tailment of defense measures. The 
feeling appeared well developed 
that the defense program is a stim- 
ulation of the first degree, amplifi- 
cation of what would react to 
general business benefit and nar- 
rowing of which would reduce eco- 
nomic activity. 

Local Business Boom 

One development appears fairly 
positive in the Detroit area: Local 
radio advertising appears positive 
to increase. This again stems from 
defense plans. In Detroit today are 
set up factory facilities to put to 
work by midsummer about 100,000 
men — jobs which for the most part 
never before existed. It is expected 
that employment indexes will soar 
far over previous all-time highs. 
Retailers are already laying plans 
to seek the added business which 
will be available in Detroit. 

In this connection the remarks 
of Ivan Frankel, time buyer of 
Simons-Michelson Co., are illumi- 
nating. The agency is understood 
to be the largest buyer of retail 
time in Detroit. Said Frankel: 

"Retailing indexes are bright, 
and there is a growing confidence 
in radio to do a retail selling job." 

He went on to declare that in De- 
troit and the Detroit area alone his 
agency had placed about $250,000 
in time business during 1940 — an 
advance of 50% from the previous 
year's total. He added: "We expect 
to increase this figure another 50% 
during 1941." 

Automobile companies, infre- 
quent users of radio in the past few 
years, appear to have little in pros- 
pect in the way of new network 
shows, but they appear thoroughly 
satisfied with what they now have. 
The Major Bowes show for Chrys- 
ler, and the Sunday Evening Hour 
for Ford, move into 1941 behind a 
full head of sponsorship satisfac- 
tion. 

Meanwhile agencies and repre- 
sentatives are driving home to their 
automotive clients the fact that 
with the new surtaxes in effect ad- 
vertising can be bought actually 
for about 50 cents on the dollar — 
declaration based on the fact that 
if the money were not spent it 
would be cut in half by excess prof- 
its taxes. Whether this will have 
an effect on spot radio buying by 
the major automotive advertisers 
remains to be seen, but it appears 
that the thought is having good 
circulation and is causing at least 
a good deal of thinking. 


ARCH OBOLER, Hollywood writer- 
producer of the NBC Everyman's 
Theatre series, sponsored by Proctor 
& Gamble Co., (Oxydol). is being fea- 
tured in a Pathe News Picture People 
short. Film is based around a hilarious 
rehearsal of his original play. The 
Sitorm, which featured Charles Laugh- 
ton and Elsa Lanchester. The Rudy 
Vallee-.John Barrymore feud, featured 
on the NBC Rudy Vallee Show, spon- 
sored by National Dairy Products 
Corp., (Sealtest), is also the basis 
of a Pathe short. 


CANADA 


By JAMES MONTAGNES 

THE YEAR 1941 is going to be 
better than 1940. 

The war has not curtailed radio 
advertising appropriations; rather 
it has boosted them. 

War taxation and war industries 
have not had any curtailing effect 
on the use of radio as an adver- 
tising medium. 

Radio stations in the Dominion 
cannot find enough time to sell, are 
turning away advertisers. 

These are the facts gleaned from 
a poll of radio station owners, ad- 
vertising agency executives, and 
station representatives from all 
parts of Canada. 

Canada's experience is of double 
interest to United States radio ex- 
ecutives, as a forecast of what may 
happen in the United States. Cana- 
dian war industries are now run- 
ning in practically high gear, war 
taxation has been put on the books, 
and the Government is waging a 
campaign to curtail expenditures 
for non-essentials. Yet despite these 
factors Canadian stations are 
booked solid with commercial busi- 
ness and continue to receive queries 
for time from advertisers who have 
never used radio. 

Business is very good, all execu- 
tives stated. All expect it to be 
better in 1941, quite a bit better, 
some feel. Most expect it to stay 
even with 1940 or improve slightly. 
The most pessimistic look for only 
a small drop in business, so slight 
as to make hardly any difference. 
All decry the shortage of available 
time and expect the situation to 
become worse in 1941. 

Network Shows Double 

These forecasts apply to spot an- 
nouncements, spot business in gen- 
eral and networks. 

In the network field talk of form- 
ing a second national network has 
been revived. This network would 
take care of the growing number 
of advertisers being turned down 
because the present Canadian 
Broadcasting Corp. national net- 
work is full, even turning down 
sponsors. The number of network 
shows has doubled in 1940 over 
1939. 

Practically every agency execu- 
tive told of requests for time from 
advez-tisers who did not use radio 
in 1940, and some stated a number 
of advertisers are increasing their 
1941 appropriations. Under rulings 
of the Dominion Department of 
National Revenue, advertising ap- 
propriations for income tax pur- 
poses may be increased by the nor- 
mal amount, this ruling having 
been issued because of the wartime 
increases in corporation income tax 
and excess profits tax (75% if 
earnings exceed the past four-year 
average) . 

An increasing use of radio is 
foreseen by manufacturers of elec- 
trical appliances, automobiles, ra- 
dio receivers, and other merchan- 
dise which in the past has relied 
mainly on visual appeal. With the 
"freezing" of new models by Gov- 
ernment order of Dec. 2, 1940, ad- 
vertisers of these lines must rely 
less on eye appeal when the picture 
(Continued on page 34) 



CALLED to active Army duty for a year starting in January, this trio 
of staff members of KROY, Sacramento, Cal., are claimed to constitute 
some sort of service record for the station. Members of the 184th Infantry 
of the California National Guard, the three have been assigned to Camp 
San Luis Obispo. They are (1 to r) John E. Ehrhart, KROY salesman; 
Elton H. Rule, public relations and sales promotion manager, and Robert 
B. Scott, salesman. As a going-away token the station presented each 
of the three with a two-week vacation in December, along with a month's 
advance salary and assurance their positions would be waiting upon 
their return. While in camp Mr. Rule will use a portable recording setup 
to transcribe two quarter-hours weekly on KROY — man-on-street inter- 
views with trainees from the Sacramento area, under sponsorship for 
the year by Sears, Roebuck & Co. 


BROADCASTING • Broadcast Advertising 


January I, 1941 • Page 31 


THE BUSINESS OUTLOOK: LOS ANGELES 

(Co7itinued from page 11) 


eluded in most of these advertising- 
appropriations. 

Although cautioned to "soft ped- 
al" comment, agency men also 
pointed out that manufacturers and 
retailers, with the excess profits 
tax in mind, are increasing adver- 
tising budgets and radio is to get 
its share of that money. Also to 
be taken into consideration are the 
recent census figures v/hich give the 
Pacific Coast a decided increase in 
total population, vsith California, 
Washington and Oregon show^ing 
an addition of 20% over the report 
of 1930. California has had the 
greatest population increase, with 
the figTire reported as 6,907,387. 
Los Angeles county alone has 2,- 
785,643 of that total. These figures, 
agency men declare, must be held 
in mind when judging increased 
consumer capacity and planning 
advei'tising campaigns. 

Retail Sales Up 

Further attention is called to 
the fact that retail sales on the 
West Coast for October 1940 were 
109r higher than the same period 
in 1939. New passenger car regis- 
trations for October reached a new 
high, showing an increase of 26% 
for the first three quarters of 1940. 
General index figures show the in- 
creased tempo of manufacturers 
and retail sales. It must also be re- 
membered that tourist trade is Cali- 
fornia's second largest industry, 
with more than two billion dollars 
brought into the state annually by 
visitors. The anticipation for 1941 
is even greater. 

With such prospects of prosper- 
ity, and barring the United States 
involvement in a foreign war, ex- 
ecutives of Los Angeles and Holly- 
wood agencies and those of sta- 
tions too, are confident that changes 
which will occur will be for the 
better. Many advertisers, they say, 
are substantially increasing appro- 
priations for spot broadcasting as 
well as regional and national net- 
work time. They are confident that 
every spot campaign of major im- 
portance now on the air, and placed 
from the West Coast, will continue. 

Many stations already have com- 
mitments for more new sponsored 
shows that will take them through 
the first quarter of 1941. A great 
many of these are renewals. Others 
are firms who, for the first time, 
are including radio in their adver- 
tising budgets, falling in line with 
competitors. Many of them have 
been in and out of radio over a 
period of years. Extensive an- 
nouncement and quarter-hour tran- 
scription campaigns, augmenting 
live talent network shows, will swell 
the volume. The flexibility offered 
; by spot radio, it was said, will con- 
tinue to attract many such adver- 
tisers. Food, tobacco, and drugs are 
among the leading classifications. 

t; New Campaigns 

Several agencies report clients 
w. are planning extensive spot cam- 
* paigns to start in late winter or 
early spring, depending on market 
,-, and world conditions. There are 
several short campaigns on the 
books to start in late January and 


early February. Many advertisers 
will use their first radio in a local 
test before expanding regionally. 

Several accounts placed from 
Hollywood, which have been using 
spot radio only, will go regional net- 
work starting in early January. 
One advertiser, who has been using 
regional network and spot radio, 
will discontinue the latter on Pa- 
cific Coast stations in favor of addi- 
tional network time. The firm will 
concentrate its spot radio in West 
Coast areas where the networks 
are not heard. 

Continuing a lucrative policy in- 
augurated in 1939, station repre- 
sentatives in Southern California, 
besides concentrating on estab- 
lished accounts, are going after 
new business, advertisers who have 
never before used radio. Some are 
new firms with no agency to guide 
them. Others are advertisers who 
have devoted their efforts to news- 
papers or magazines. Test cam- 
paigns have led many of these ad- 
vertisers into consistent spot broad- 
casting. Reps say they have many 
inquiries regarding radio from ac- 
counts never on the air. 

West Coast agency executives are 
reluctant to release definite sched- 
ules on old or new accounts, pend- 
ing client approval to budget rec- 
ommendations. Practically all de- 
clared accounts currently using ra- 
dio will continue and in many in- 
stances increase appropriations, 
though some clients were reluctant 
to discuss budgets or plans for the 
coming year, being too busy with 
current business. In practically 
every case, recommendations have 
been made for radio increases. 

Music No Worry 

Station managers on the West 
Coast, Southern California in par- 
ticular, express little worry on out- 
come of the music situation. They 
all feel confident that the broad- 
casting industry will win its point. 
It was pointed out that the trend 
was away from musical shows, at 
least locally, with more stress on 
drama, quiz and other audience par- 
ticipation types of programs. 

Interest in the war has increased 
listening, and many sponsors, it was 
shown, are turning to newscasts to 
sell their products. Los Angeles 
Soap Co. (White King Soap), cur- 
rently sponsoring News by Knox 
Manning on 8 CBS West Coast 
stations, through Raymond R. 
Morgan Co., Hollywood, on Jan. 6 
will augment this with a similar 
five-weekly quarter-hour newscast 
on 31 Pacific Coast Don Lee net- 
work stations. The firm will also 
continue to use spot broadcasting 
in other West Coast areas. Smith 
Bros. Co. (cough drops), also spon- 
sors Manning in a five -minute 
newscast over the CBS Pacific net- 
work four nights weekly. Richfield 
Oil Co., Los Angeles, sponsoring 
the Richfield Reporter five nights 
weekly on 6 NBC-Pacific Red sta- 
tions, on Jan. 13 adds four Arizona 
stations to the list. 

Thrifty Drug Co., Los Angeles, 
operating about 68 outlets in South- 
ern California, devotes a major 
poi'tion of its radio advertising ap- 



WHEN the Army dispatched Lt. 
Col. Walter M. Harrison, Intelli- 
gence officer at Ft. Sill, Okla., to 
Denver to tell Coloradans about 
conditions at the Oklahoma camp, 
where 1,200 Colorado officers and 
men are quartered, it was only nat- 
ural that he should be interviewed 
on the air. And it was only natural 
too that Walter M. Harrison Jr. 
(the Colonel's 24-year-old son), 
should do the intervievdng, since 
he is the regular newscaster of 
KLZ, Denver. Col. Harrison is the 
well-known managing editor of the 
Oklahoman and Times, and is on 
leave of absence to serve his coun- 
try. Walter Jr., incidentally, has a 
low selective service number and 
may be called soon to active duty. 

propriation to newscasts on stations 
in that area. In addition the firm is 
a heavy user of spot announce- 
ments. Bathasweet Corp. is spon- 
soring Bob Garred Reporting on 
the CBS Pacific network twice a 
week, with Mennen Co., taking over 
sponsorship thrice weekly. Peter 
Paul Inc. (gum), also sponsors a 
ten-minute version of that program 
on the CBS Pacific network thrice 
weekly. 

Other Types 

Many advertisers desire other 
types of medium-priced programs. 
Colonial Dames Inc., Los Angeles 
(cosmetics), sponsors the weekly 
five-minute commentary program. 
Find the Woman, on 7 CBS Pacific 
network. Union Oil Co. recently 
started the dramatic series. Point 
Sublime on 14 NBC-Pacific Red 
stations. The commentator, John 
Nesbitt, heard weekly on 7 NBC- 
Pacific Blue stations, under spon- 
sorship of Bank of America, was 
recently renewed for another 52 
weeks. 

J. W. Marrow Mfg. Co., Chicago 
(shampoo), has contracted to spon- 
sor Hollywood Whispers, with 
George Fisher, on 32 Pacific Coast 
Don Lee stations tvdce weekly. The 
quarter-hour program is to be re- 
peated on five Mutual stations. 
Sponsors, as a whole, continue to 
show a partiality toward spot, both 
live and transcribed; time signals 
and transcribed shows, with, in- 
creased interest in early morning 
and late afternoon participation 
programs. 

Checkup with Hollywood network 
executives reveals there are few, if 
any, year-end expirations or ter- 
minations. To the contrary they 
declare that there w\\\ be a greater 
number of commercial programs 
emanating from the West Coast 
than before. Addition of outlets to 
programs already established indi- 
cates broader scope on the part of 
radio advertisers. The three net- 
works, CBS, NBC, Don Lee Broad- 
casting System, report several new 
regional network accounts as "in 
the bag" and ready to start shortly 
after Jan. 1. 


A brief review of 1940 is inter- 
esting from the standpoint of Pa- 
cific Coast radio achievements in 
that Don Lee network, the West 
Coast outlet of Mutual, stabilized 
its operation by moving from down- 
town Los Angeles to new and mod- 
ern quarters in Hollywood. The 
network is now housed in the for- 
mer NBC western division head- 
quarters on Melrose Ave., which 
have been remodeled and renovated. 
A steady swing of national and re- 
gional advertisers to that network 
forced the move to accommodate 
and service programs. 

CBS also made improvements to 
its facilities by adding two large 
audience studios at a cost of more 
than $250,000. NBC broke ground 
Nov. 14 for its million dollar build- 
ing in San Francisco which will 
house the studios and executive 
offices of KPO-KGO. With the up- 
swing in business during the past 
year, it is interesting to noe that 
practically every state in the South- 
ern California area made improve- 
ments to their facilities or ex- 
pressed intention so to do. 

Fewer 'Big Names' 

With decline of one-hour network 
shows, there was less money spent 
on Hollywood "name" talent dur- 
ing 1940 than in 1989 in the opin- 
ion of national advertising agency 
men. Even less money will be spent 
on such talent during 1941, they 
declare. It was pointed out that 
several Hollywood originating com- 
mercials during the past several 
months have eliminated high-priced 
talent, cutting down production 
costs greatly. 

Other sponsors with expensive 
network shows have the same 
thought in mind. Agency men say 
that the high-priced guest star is 
on the wane, and the trend today 
is definitely toward medium-priced 
programs, with low talent costs 
and better showmanship. 

Advertisers are still fascinated 
by the "magic name of Hollywood", 
but they have learned that it takes 
more than just a "name" to make 
a successful show and sell merchan- 
dise. Sponsors are no longer will- 
ing to experiment. They have found 
it too expensive. They want value 
received for money expended. The 
trend, according to concensus, is 
toward idea and dramatic shows. 
Not only because they are cheaper, 
but also the music worry is elimi- 
nated. They find it sound business 
economy. 


Movie of 'Gangbusters' 

IN A deal closed recently. Uni- 
versal Pictures Co. has acquired 
from M-G-M film rights to the radio 
serial Gang Busters, sponsored by 
Wm. R. Warner Co. (Sloan's Lini- 
ment), on NBC-Blue. The serial 
will be the basis of Universal's next 
major adventure picture to be pro- 
duced under guidance of Henry 
MacRae. It will have a star name 
east and be produced on a scale 
comparable with "Riders of Death 
Valley," just completed. 


NBC Chicago's mobile transmitter will 
carry Illinois license plates numbered 
670-870 during 1941. The numbers are 
the same as the frequency for the two 
NBC owned and operated Chicago 
stations, WMAQ and W-ENR, respec- 
tively. 


Page 32 • January J, 1941 


BROADCASTING • Broadcast Advertising 




ON THE AIR rUn^i 

^^^SrIZONA'S pioneer station, KTAR, Phoenix, Arizona, steps out with 
' another big attraction for your advertising dollars. To its regional channel 
of 620 kilocycles is now added a power increase to 5,000 watts. Thus, KTAR's 
service to its Southwestern listeners continues to improve. 

The Western Electric transmitter, housed in a new air-conditioned, modernistic 
building, utilizes a directive antenna system with two self-supporting series-fed 
towers, one 400 feet and the other 300 feet high. With this new development 
KTAR becomes more than ever, Arizona's Nearest Neighbor! 




KEY STATION OF THE ^ 

CA^tfmz. BROADCASTING CO.e^. 

" PAUL H 


Represented Nationally by 

RAYMER COMPANY 


New York 


Chicago 


Detroit 


San Francisco 


Los Angeles 


AFFILIATED WITH THE REPUBLIC AND GAZETTE 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 


THE BUSINESS OUTLOOK: CHICAGO 

{Continued from page 11) 


those figures. The almost trite 
phrase, "There's no more good time 
available," has been proved false. 
A study of Saturday availabilities 
on Midwest stations shows, with 
the exception of the 6:30-10 p.m. 
block, that less than 15 9(: of the 
time is under sponsorship. 

As long as the keen competition 
exists among manufacturers for the 
consumer's dollar, stations will find 
time available to enhance this com- 
petition. 

There is always a saturation 
point, however, and a definite trend 
is on — whether the point will ever 
be reached or not — to combat it. 
The increase of participation shows 
is the answer. The national picture 
offers the best example of this 
trend, although it is equally true 
on almost every station in the Mid- 
west. CBS recently announced that 
its managed and owned would no 
longer carry baseball and football 
broadcasts. WBBM, Chicago key 
station of the network, then built 
a two-hour Saturday afternoon fea- 
ture which included a name band 
and outstanding performers. 

This was offered for sponsorship 
on a quarter-hour basis. Thus, 
where one sponsor formerly bought 
a two-hour daily strip (as in the 
case of baseball), or a two-hour 
Saturday block of time, now eight 
sponsors are accommodated at a 
quarter-hour each — at approxi- 
mately an 185% increase in reve- 
nue for the stations. Not only do 
these particular stations benefit 
(providing the time is sold) but 
other stations, usually smaller ones, 
which did not have any baseball 
revenue previously, now get a 
chance to bid for it. 

Where local participation pro- 
grams are built to be sold in quar- 
ter or half-hour lots, it is found 
that cost of production does not 
greatly exceed that of an individ- 
ual shorter program. This gives the 
advertiser with a small advertising 
budget an opportunity to buy a por- 
tion of a specially-built program, 
engulfing outstanding features. 
The station then satisfies more 
sponsors and its over-all income is 
greatly increased. 

Better Programs 

No longer is there "undesirable" 
time on stations. Wisely, the so- 
called "undesirable" time has been 
improved by the spotting of out- 
standing local and network shows. 
This trend was reported many 
months ago and it has increased 
like a conflagration. It is almost 
impossible to find a period on any 
network station that is not bor- 
dered by a well-known program or 
personality. Local stations have 
built acceptance by outstanding 
sustaining shows. Radio has mas- 
tered the problem of utilization. 

It is the consensus of those in 
Midwest radio that the increase in 
demand for time in 1941 will not 
result in a slipshod method of pre- 
sentation in order to cram in all 
possible advertisers. Rather it will 
' result in a higher level of enter- 
tainment and production. Radio 
has reached the point — or will, 


shortly — where it can reject all it 
does not consider top flight in en- 
tertainment and educational value. 
Competition among sponsors to 
have the best will make the sta- 
tion's problem comparatively sim- 
ple. Stations will, however, use 
more discrimination than in the 
past. 

Educational broadcasts, which 
have grown tremendously in pub- 
lic acceptance during the last year 
and which have been given guar- 
anteed time more wholeheartedly 
by stations and networks than ever 
before [Broadcasting, Dec. 15], 
are keeping pace with production 
progress and should reach new 
heights during the next 12 months. 

The year 1941 will see a new 
locale of presentation for many of 
the network and local shows. Start- 
ing within a few weeks, the Ameri- 
can Tobacco Co.'s Your Hit Parade 
will originate in various Army 
training camps throughout the 
country. It is reported by Midwest 
timebuyers that many clients have 
expressed an interest in this mar- 
ket. Quantity buying by trainees, 
although by individually small 
sales, can prove exceedingly impor- 
tant. This is especially true of items 
involved in rapid turnover. In ad- 
dition, the novelty of presentations 
from these camps should garner 
many additional listeners. 

News in Demand 

In the Chicago territory — and it 
is more than likely true in other 
sections as well — news is most in 
demand. Some have expressed the 
opinion that news is a fickle sales- 
man : when the news is good, it 
sells; when news touches on the 
catastrophic, it balks. Nonetheless, 
it is expected that news will con- 
tinue as one of radio's leading 
salesmen during 1941. If the Allies 
gain a decided upper hand, news 
will become even more important 
as a salesman. 


Radio Pays 

THERE'S NOTHING like 
using your own medium to 
advertise any spare real es- 
tate you want to sell, NBC 
Central Division executives 
have decided following the 
recent sale of the old WENR, 
Chicago, transmitter proper- 
ty at Downers Grove, 111., to 
the Great Lakes Carbon 
Corp., Chicago. Two special 
broadcasts over WENR, fea- 
turing Ransom Sherman and 
Everett Mitchell, were made 
from the old transmitter site 
to advertise the property. Ar- 
thur Rubloff & Co., Chicago, 
served as broker. The new 
owners plan to convei-t the 
building into a research lab- 
oratory. 


Many phases must be considered 
when drawing conclusions after 
analyzing the gross income of sta- 
tions for the first 11 months of 
1940, in comparison to the same 
period of the preceding year. It is 
the general ujjward trend that is 
the important, healthy sign. 

Harry Kopf, manager of the 
NBC Central Division, expressed 
considerations to be judged in ana- 
lyzing the variance in station reve- 
nue when he explained the WENR- 
WMAQ situation. "Gross income of 
WENR increased 48.6%," he said. 
"The gross income of WMAQ in- 
creased 87c and we had to sell early 
morning and late evening time to 
accomplish that because the sta- 
tion was already solidly booked 
with commercials or non-cancell- 
able sustainers from 7 a.m. to ap- 
proximately 11 p.m. In addition, 
our local and national sales de- 
partment announces a 22.4% in- 
crease in spot sales for other sta- 
tions represented by NBC." 

WGN, Chicago, reported an in- 
crease for local commercial sales 
by dollar volume of 17.47% for the 
first 11 months of 1940 over the 
corresponding months of 1939. The 
last five months, (July-November, 
inclusive) showed a 24.27% in- 


crease. Sales by amount of time 
correspond almost identically. The 
first 11 months showed a 17.04% 
increase, while the last five months 
(July-November inclusive) showed 
a 24.41% increase. 

WBBM figures were not avail- 
able but it was estimated that a 
10% increase in gross for local and 
national spot business, and 25% 
in network time sold would be fair- 
ly accurate. 

WJJD, large independent sta- 
tion, also showed a 10% increase. 

With early reports on the volume 
of money spent in Chicago during 
the recent Christmas season threat- 
ening to top all previous marks, 
which should be an indication of 
the buying public's frame of mind. 
Midwest radio is predicting that 
the Federal Reserve figures, recent- 
ly released, which showed a 5% in- 
crease of business expectancy 
throughout the United States in 
1941, will prove much too conserva- 
tive. This, even with its showing 
of conservatism and caution. 


BUSINESS OUTLOOK: 
CANADA 

(Continued from page 31) 


of the 1941 model will have become 
too well known. This entertainment 
will be used to sell merchandise. 

The wartime 25% excise tax 
placed on electrical appliances and 
the ban on importation of new 
models of any kind from the United 
States will lead to greater selling 
pressure. Curtailment of consumer 
purchasing on Government request 
will not mean a drop in radio ad- 
vertising, radio men feel, but a 
greater selling effort to reach those 
now working who have not had 
jobs for many years. 

Programs will carry more enter- 
tainment, with quiz shows on the 
wane. Few stations will increase 
the number of newscasts now car- 
ried, observers believe, and Gov- 
ernment use of stations on a paid 
basis for war needs will be expand- 
ed as finance drives continue. A 
definite trend toward more custom- 
built French shows for the Quebec 
stations is noted, a natural develop- 
ment hastened by the heavy indus- 
trial war program in Quebec prov- 
ince. 

So far no advertisers have 
dropped programs or stopped using 
radio because their war contracts 
have tied up consumer production. 
Only two cases of cancellation are 
known — both at the outbreak of 
war because of possible lack of 
merchandise. Advertisers are not 
likely to stop using radio because 
of war orders, since that kind of 
mistake took too long to overcome 
after the last war. 

Canadian business is good. More 
money is being spent than at any 
time since 1929, and radio stations 
are getting their share. 


Kirkman Soap Discs 

KIRKMAN & SON (sub. Colgate- 
Palmolive - Peet Co.), Brooklyn 
(Soap Flakes and Borax Soap), 
will stai-t on Jan. 6 a transcribed 
series of Betty & Boh on WEAF, 
New York. Program will be heard 
Mondays through Fridays 1:45-2 
p.m. N. W. Ayer & Son, New York, 
is the agency and NBC Radio-Re- 
cording Division cut the discs. 



MODEL AIRPLANES swoop about the microphone of WPEN, Phila- 
delphia, each week as the Air Scouts of America congregate in the 
studios for their own program, which calls attention to new developments 
in model plane building. The organization, an outgrowth of WPEN's 
Hobby in Sports feature, now boasts four chapters in Pennsylvania, and 
other stations in the State have indicated interest in developing similar 
programs. Announcer Joe Dillon (standing, third from right) points 
to a big pick-a-back model as he explains unusual features to Roy Fox 
(at his left), director of the Air Scouts organization and its radio pro- 
gram. During an interview with Ira Walsh on the Hobby in Sports 
progTam some time back, Mr. Fox, a model plane builder for 25 years, 
cited the need for an Air Scout organization fashioned along the lines 
of the Boy Scouts of America. 


Page 34 • January 1, 1941 


BROADCASTING • Broadcast Advertising 



Dr. Goldsmith 


Goldsmith Named 
For IRE's Award 

Will Receive Medal for His 
Engineering Achievements 

DR. ALFRED N. GOLDSMITH, 

prominent consulting engineer, will 
be presented the Medal of Honor 
for 1941 by the Institute of Radio 
Engineers at the 
annual convention 
to be held Jan. 9- 
11 in New York. 
The award is in 
recognition of 
"his contributions 
to radio research, 
engineering and 
commercial devel- 
opment, his lead- 
ership in stand- 
ardization and his 
unceasing devo- 
tion to the establishment and up- 
building of the Institute and its 
proceeamgs." 

Headquarters of the 16th annual 
convention will be the Hotel Penn- 
sylvania. Under the IRE's new plan 
tne annual convention will be held 
each year in January in New York, 
with a summer convention to be 
held elsewhere in June. 

List of Papers 

Twenty-eight papers will be de- 
livered auring the three-day ses- 
sion. 

At the Jan. 9 session the agenda 
includes these ijapers : "Spurious Re- 
siiunses in Superheterodyne Receiv- 
ers", by E. Kohler and C. Hammond 
of Ken-Rud Tube & Lamp Corp. ; "In- 
termediate-Frequency Values for Fre- 
quency - Modulated - Wave Receivers", 
l)y D. E. Foster and G. Mountjoy, 
KCA ; "Magnetic Recording and Some 
of its Applications in the Broadcast 
Field", by S. J. Begun, Brush Develop- 
ment Co. 

At the morning session Jan. 10, 
with O. B. Hanson, NBC vice-presi- 
dent in charge of engineering, presid- 
ing, six television talks are scheduled. 
They are : "New 1-Kilowatt Television 
Picture Transmitter", by J. Ferguson, 
Farnsworth Television & Radio Corp. ; 
"Versatile Multi-Channel Television 
Control Equipment", by D. B. Nogaard 
and J. L. Jones, GB ; "New Designs 
of Television Control-Room Equip- 
ment", by J. Schantz and W. Ludwick, 
Farnsworth ; "A Coaxial Filter for 
Vestigial-Sideband Transmission in 
Television", by H. Salinger, Farns- 
worth ; "Three New Ultra-High Fre- 
quency Triodes"', by K. C. DeWalt, 
GE ; "A Recently Developed Circuit 
for the Generation of Power at U-H 
Frequencies", by A. L. Nelson, Farns- 
worth. 

The morning session Jan. 11 includes 
these four papers : "Some Factors 
Affecting Television Transmission", by 
M. E. Strieby and C. L. AVeis. Bell 
Telephone Laboratories ; "Brightness 
Distortion in Television", by D. G. 
Fink, McGraw-Hill Pub. Co.; "A 
Phase-Curve Tracer for Television", by 
P>. D. Longhlin. Hazeltine Service 
(Jorp., Little Neck, N. Y. ; "Special 
0.scillosco]ie Tests for Television 
Waveforms", bv A. V. Loughran and 
W. F. Bailey. Hazelton. 

C. M. Jansky Jr. well-known con- 
sulting engineer, will preside at the 
afternoon session .Jan. 11. Among 
papers will be "Drift Analysis of the 
Crosby Frequency-Modulated Trans- 
mitter Circuit", bv E. S. Winlund. 
RCA: "Commercial oO-Kilowatt FM 
Broadcast Transmitting Station", by 
II. P. Thomas and R. H. Williamson, 
GE. 


FRANK QUEMBNT, owner of Radio 
Specialties Co., San .Jose, Cal., heads 
a new company which has applied to 
the FCC for a new 2.j0-watt station 
in that community on l.oOO kc. 


. . . make it 
^^A CHANGE 
FOR THE BETTER'^ 



m. 


with the GATES 25- A 

Frequency Control Unit 



The Unit That Makes Your Fixed Frequency 
a Certainty -nof a gamble! 


Many Service Tests on current 

installations, reveal frequency drifts 

of less than one cycle in a year or more 

• Has the forthcoming change in your frequency 
created a problem? Why not put an end to your 
worries, by installing the Gates 25-A Frequency 
Control Unit? Once and for all you eliminate all 
chances of being off frequency. This automatic 
unit contains two crystals, two ovens, and is a 
self-contained unit with oscillator, first and sec- 
ond buffer stages and power supply. Actually 
it is a 7 watt transmitter in its own right, attach- 
able to any other, regardless of size or make, by 
a simple link arrangement. 

This automatic control unit provides you with 
dual crystals that assure constancy of frequency 
and eliminates danger of shutdowns. $373 is a 
small price for such protection. 


Quickly attached to any type of 
transmitter by simple link ar- 
rangement . . . 

Requires only 10% inches of rack 
space. Available in any standard 
panel finish . . . 

Fully approved by FCC. Installed 
by simple application on FCC form 
305 .. . 


Price includes 2 crystals, 2 ovens 
and one complete set of tubes . . . 


Write today for descriptive 
technical Bulletin "B-l". 


»373 

COMPLETE 



■OUinCYILLII 



BROADCASTING • Broadcast Advertising 


January I, 1941 • Page 35 


AFFILIATED WITH KFRU. COLUMBIA. MO. * REPRESENTED BY WEED & COMPANV 



Published by 
BROADCASTING 
cuixL A^J^^ PUBLICATIONS, Inc. 


Broadcast Advertising- 



Executive, Editorial 

MARTIN CODEL, Publisher ^W' And Advertising Offices 

SOL TAISHOFF, Editor /^^^ National Press Bldg. • Washington. D. C. 

Telephone — MEtropolitan 1022 
NORMAN R. GOLDMAN, Business Manager • BERNARD PLATT, Circulation Manager 
J. FRANK BEATTY, Managing Editor • W. R. Me ANDREW, News Editor 

NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 

BRUCE ROBERTSON, Associate Editor # MAURY LONG, Advertising Manager 

CHICAGO OFFICE: 360 N. Michigan Ave., Telephone - CENtral 4115 • edward codel 
HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 • david h. glickman 
Subscription Price: $3.00 per year-15c a copy • Copyright, 1940, by Broadcasting Publications, Inc. 


A Steady Climb 

THE NATIONWIDE buzz of prosperity, with 
its stimulating effect on all branches of busi- 
ness and industry, is helping broadcast adver- 
tising, too. A survey by Broadcasting staff- 
men indicates that 1940 w^as a banner year. It 
also indicates that 1941 -will be even better, 
judging by business already on the books of 
networks and stations. 

The remarkable part about all this pros- 
perity, from a radio standpoint, is that the 
volume of broadcast time sales is increasing 
steadily from year to year. The volume of time 
sales has settled down to a steady curve on the 
charts, in contrast to the spurts prevalent a 
decade ago. 

Yes, it looks like a good year for broadcast 
advertising. Plenty of business is under con- 
tract. Much more is planned but awaits dis- 
pelling of fear among those who hesitate be- 
cause of the exigencies of war. More adver- 
tisers are entering the radio fold and present 
advertisers are enlarging their budgets. 

Fears of complications arising from the war 
are natural. Outstanding is the dreaded "prior- 
ities" bogie, for businessmen well know that 
when the nation's production is geared to de- 
fense needs, many consumer products widely 
advertised by radio will be made in diminish- 
ing quantities. 

Encouraging to those who fear that firms 
shifting from production of consumer goods 
to defense items is the situation in Canada, 
where wartime restrictions have been in force 
for well over a year. All business is good in 
Canada and a bright 1941 is expected. 

With war orders tieing up consumer produc- 
tion in many lines, advertising are continuing 
their radio promotion though directly affected. 
These advertisers remember the lesson learned 
in the last war when abandonment of promo- 
tional efforts during time of hostilities found 
them at a disadvantage when the war ended — 
a mistake that in some cases required years 
to correct. 


The Voorhis Bill 

FOR THE PRESENT, at least, the Voorhis 
advertising tax bill is reposing restfully in a 
Capitol Hill pigeonhole. Let's hope it stays 
there — where it rightfully belongs. However, 
there need be eternal vigilance on the part of 
the advertising industry, for all types of media 
would suffer under this drastic measure whose 
aim, reduced to the lowest common denomina- 


tor, seems to be to hamstring the advertising 
industry as a whole. 

Elsewhere in this issue we print an interpre- 
tive story that should be read closely by all 
connected with advertising, especially those in 
radio. It points out that there is an undercur- 
rent of support in Washington for a measure, 
if not like the Voorhis bill, then one approxi- 
mating its aims. True, this support comes from 
a fringe of Government officials with their own 
peculiar ideas of economics. But let no one be 
fooled into thinking that many more would 
not climb on the bandwagon once such a move 
gained a start. 


Reversing the Order 

NEW YORK (AP)— The Columbia Broad- 
casting System's correspoudeut, at Belgrade 
reported today . . . 

NEW YORK (UP)— The National Broad- 
casting Co.'s shortwave listening post heard 
today . . . 

NEW YORK (INS)— The Mutual Broad- 
casting System announced today that its 
correspondent in Berlin . . . 

MANY TIMES a day sentences like these are 
emblazoned across the front pages of the na- 
tion's leading newspapers. Reversing the order, 
they mark a new and radical departure in 
journalism. For it was only a few short months 
ago that the major news services had an iron- 
clad policy against even attributing a speech 
to radio. Now with war raging over three 
continents, radio is one of the most consistent 
news sources of the press — properly accredited, 
of course. 

In fact, the three major wire services now 
have clauses in their contracts with the net- 
works for an exchange of news. This is the 
same agreement they have with the newspapers 
of the country. What a contrast to the not-so- 
distant past when radio wasn't even able to 
buy the reports of the wire services ! 

The reason for this amazing change is sim- 
ple. Radio has inaugurated a new form of 
reporting. Millions of American homes hear 
the world-shaking news from Europe directly 
from ace correspondents on the spot. And this 
new form of reporting has opened up wide 
new vistas for American news gatherers. They 
supplement rather than compete with the wire 
services and the big metropolitan dailies. They 
can and do concentrate on obtaining a different 
story from what appears in your newspaper. 
This isn't possible day in and day out, but a 
look at the record is enough to impress even 
the most doubting Thomas. 

For example — radio's front line reporting 


gave the American press England's declara- 
tion of war on Germany many minutes before 
the cables ; radio gave the press and the Ameri- 
can public a tremendous "beat" on the sink- 
ing of the Graf Spec; radio reporters flashed 
the first news of the Munich pact in 1938 and 
the French armistice in 1940 . . . the list is 
long, too long to enumerate here. But the 
lesson to be gained from this imposing record 
is one that we have consistently pointed out in 
these columns: 

Radio needs the press; the press needs radio. 


Radio Pan-America 

DURING THE LAST 20 years, radio, more 
than any other single force, has battered down 
barriers of sectionalism in the United States. 
Now radio will undertake the job on a hemi- 
spheric basis, through regular interchanges of 
service with our 20 Latin-American sister 
republics. 

With commendable foresight, the broadcast- 
ing companies in the United States have taken 
steps to" expand network operations through 
Latin and South America. CBS, after a tour 
by President William S. Paley, already has 
announced plans providing for such network 
service on a regular basis. NBC soon can be 
expected to follow suit. 

In these times, when the dictator nations are 
putting out unvarnished propaganda in South 
America, directed against the democracies, the 
network expansion move is particularly sig- 
nificant. Obviously, the CBS move is to pro- 
mote better relations with Latin America in 
harmony with the policies adopted by our Gov- 
ernment. Yet the commercial possibilities are 
there — through promotion of United States 
commodities, particularly brand name products. 
On the long haul there should be a worthwhile 
return for American advertisers. 


Kilowatts and FM 

WITH THE ADVENT Jan. 1 of FM as a full 
commercial broadcast service, radio advertisers 
and time-buyers appraising this new radio 
medium must radically revise their methods of 
judging station coverage. In the standard 
broadcast range, power and frequency are the 
real factors. In FM they mean almost nothing. 

The FM yardstick will be square miles of 
coverage, not watts or kilocycles. At present 
a radio advertiser is prone to run down the 
watt-column in selecting his stations for a 
campaign. With FM, a station may have 1,728 
watts, and his competitors several times that 
output. Yet the 1,728-watter, by virtue of loca- 
tion, antenna height and antenna gain might 
do a far better coverage job. The most pro- 
gressive station in the area might well be one 
with the fewest watts, because it selected the 
most desirable location and took advantage of 
engineering factors. For example, a station, 
by doubling its antenna height, actually in- 
creases its coverage, or power equivalent, by 
four times. 

The point we make is that buyers of time 
for FM must orient themselves to this new 
coverage formula. Power is a misnomer in FM. 
It doesn't mean any more than the number of 
watts input to light the lamps in your home. 
It's the area covered that counts. 


Page 38 • January I, 1941 


BROADCASTING • Broadcast Advertising 



WAY BACK in 1929, on Aug. 22, 
Karl Wyler was strumming his 
ukulele for broadcast purposes dur- 
ing the inaugural ceremonies of 
KTSM, El Paso, Tex. Today Karl 
Otto Wyler is vice-president and 
general manager of KTSM. When 
you step into his sumptuous office 
at the station or run into him in 
New York, Chicago or Washington, 
you don't think of him offhand as 
a onetime ukulele cuddler, though 
the uke represents an important 
phase in the career of this young 
radio veteran. 

Karl Wyler's broadcasting career 
really started when he was 16 — 
that was about 1921. He was born 
in El Paso April 5, 1905. His father 
was Swiss and came to El Paso in 
the '80's. His mother was a native 
of Missouri. Although the family 
moved around a bit in Karl's in- 
fant years, they always seemed to 
gravitate back to El Paso. In 1909 
they moved briefly to Douglas, 
Ariz., and shortly after returning 
pulled up stakes again in 1911 and 
went North to Grants Pass, Ore. 
After returning to El Paso once 
more, young Karl attended the 
local schools. Meanwhile, father 
Wyler, a mechanical engineer, 
operated the Wyler Industrial 
Works, an iron foundry. 

The career really began in 1921 
when Karl directed his four-piece 
orchestra, "The Merrymakers", in 
their first radio appearance on 
WDAH, one of El Paso's pioneer 
stations. A year later on KFXH, 
another early El Paso station, he 
was singing as "The Happiness 
Boy". Between appearances he was 
busy trying to keep his ukulele pro- 
gram sold to a sponsor as well as 
executing all sorts of general func- 
tions around the station. These 
jobs provided little more than 
spending money, and when he be- 
gan to take a serious interest in 
Miss Betty Harper, Karl neces- 
sarily decided it was time to get 
down to brass tacks in a business 
way. 

Accordingly, he left in 1926 for 
Dallas where he entered the office 


equipment business, ultimately 
picking up some valuable experi- 
ence in selling. And in June, 1926, 
he married Miss Harper. By 1929 
radio in El Paso was getting firmer 
legs, a process Karl Wyler had 
watched with keen interest. In that 
year, when plans were being 
evolved to open KTSM, he returned 
to El Paso to help with the ground- 
work. When KTSM took to the air 
in August, 1929, he was one of its 
four employes — listed as an an- 
nouncer, he really had duties in 
practically all the departments. His 
interest in radio grew apace, and 
to make his foundation more com- 
plete, he became a ham operator. 

In 1930, when Karl became pro- 
gram director of the station, he de- 
veloped an act called "Karl the Cow- 
hand". Although he could not yodel 
in true cowboy style — his father had 
tried in vain to teach him — another 
character called "The Admiral" and 
a mythical Texas burro named "Gor- 
man" completed a trio many KTSM 
listeners would like to hear again. 

By 1931 Wyler had become sales 
manager of the station and two 
years later, June 1, 1933, he was 
appointed manager. At this time 
the staff included eight persons. The 
station had no transcription serv- 
ice, no regular news service. These 
gaps were filled one at a time, but 
in a steady stream. The WBS tran- 
scription service came in 1934. The 
next year Transradio news was 
added, and the staff had increased 
to 12, with proportionate expansion 
of office space. In 1937 a new 250- 
watt transmitter was installed. In 
January, 1938, KTSM affiliated 
with NBC. 

The history of KTSM and Karl 
Wyler go hand in hand. Both de- 
veloped together. When KTSM 
joined NBC, it followed a policy of 
giving increased attention to locally 
produced programs. A continuity 
department, dramatic staff and new 
local entertainers were added, and 
within two years the regular full- 
time staff numbered 28. To serve 
national advertisers as well as local 


NOTES 


BOB McRANEY, for six years pro- 
gram director of WSGN, Birmingham, 
on Dec. 13 became general manager of 
WCBI, Columbus, Miss. W. E. Wil- 
liams, WCBI program director, has 
been promoted to sales manager, suc- 
ceeding AValter G. Allen. Announcers 
of the new Coltimhus Dispatch station 
are Paul Cresap and Charles Atchison. 
Robert Montgomery is chief engineer. 
Mr. McRaney succeeds Lieut. Birney 
Imes Jr., son of the newspaper pub- 
lisher, who has been called for Army 
service at Camp Blanding, Fla. 

JACK HENDERSON has rejoined 
the sales force of KWK, St. Louis, 
after being with KSTP, St. Paul, as 
an account executive. 

JOSEPH L. RAUH, FCC assistant 
general counsel, and Mrs. Rauh, on 
Dec. 14 became the parents of a 7 lb., 
13 oz. son, their second, born at Doc- 
tor's Hospital, Washington. 

SAMUEL R. ROSENBAUM, presi- 
dent of WFIL and chairman of Inde- 
pendent Radio Network Affiliates, on 
Dec. 17 was admitted to practice be- 
fore the FCC. He is a practicing 
attorney in Philadelphia, though most 
of his attentions are devoted to radio 
and to Albert H. Greenfield Co. Inc. 
interests, of which he is vice-president. 

.T. T. WARD, owner and operator of 
WLAC, Nashville, recently was ap- 
pointed to the staff of Colonels of 
Gov. Keene Johnson, of Kentucky. 

ELDON PARK, assistant sales man- 
ager of WLW, Cincinnati, is the 
father of a 7 lb., 3 oz. boy born late 
in December. 

WILLIAM C. GROVE, formerly as- 
sistant manager of KSAN, San Fran- 
cisco, has been named manager of 
KFBC, Cheyenne. Grove, an engineer, 
supervised construction of the trans- 
mitter and studios of KFBC. 

VIVIAN BOOKER, managing direc- 
tor of 2CH, Sydney, has been elected 
president of the Australian Federation 
of Commercial ]^ roadcasring Stations. 
R. A. Fitts, vice-president of Victorian 
Network, Melbourne, has been made 
senior vice-president. 

JOHN TAYLOR, manager director of 
SAW, Melbourne, is now a lieutenant 
in the Australian militia. His SAW 
duties have been taken over tem- 
porarily by David Armstrong, Vic- 
torian sales manager of the Macquarie 
Network. Reginald Lane, national sales 
manager of the network, stationed at 
Sydney, has also .joined the .service. 


accounts a fulltime merchandising 
department was added. 

Climax of the station's current 
progress came the night of Oct. 1, 
when the station went on the air 
with its new 500-watt RCA trans- 
mitter and 310-foot Truscon tower 
and switched from 1310 to 1350 kc. 
Karl Wyler is vice-president and 
minority stockholder in the licensee 
Tri-State Broadcasting Co. He ac- 
quired his interest in the company 
in 1934. President and majority 
stockholder is Mrs. Frances W. 
Bredberg, now living on a Texas 
ranch. 

A recognized leader in industry 
circles, Karl was one of 11 broad- 
casters chosen by the NAB as the 
committee to draft the NAB Code. 
He was a director of the Texas Assn. 
of Broadcasters before it was dis- 
solved in favor of NAB District 
13. He is past secretary and direc- 
tor of the El Paso Rotary Club, a 


D. W. BUCHANAN. Ottawa, who re- 
cently resigned as supervisor of public 
affairs broadcasts for the Canadian 
Broadcasting Corp., has been appointed 
to a post in the censor administration 
in Bermuda. 

DON S. ELIAS, vice-president of the 
Asheville Citizen^Times and executive 
director of WWNC, Asheville, N. C, 
on Dec. IC was elected president of the 
Asheville Chamber of Commerce. 

WILLIAM A. McGUINEAS, sales 
manager of WGN, Chicago, is the 
father of a girl, born Dec. 17. 

ARTHUR SIMON, manager of 
WPEN, Philadelphia, will leave Jan. 
11 for a West Indies cruise on the 
S. 8. America. 

CLARENCE LEIGH, manager of 
WGBF and WEOA, Evansville Ind., 
was named chairman of the Evansville 
Council for American defense. The 
purpose of the Council is to promote 
aid to Britain. 

H. DUKE HANCOCK, commercial 
manager of KGFJ, Los Angeles, and 
Mary Lee of that city, were recently 
married in Riverside, Cal. 

FRED C. MERTENS, head of Fred 
C. Mertens & Associates, Los Angeles 
production unit, has returned to his 
West Coast headquarters after three 
weeks in Chicago and New York, 
where he conferred with agencies and 
sponsors on 1941 radio plans. 

R. W. KEYSERLINGK, general man- 
ager of Britsh United Press, and Mrs. 
Keyserlingk are parents of a boy, born 
Dec. 15, at Montreal. 

JIM LYONS has been appointed mer- 
chandising and promotion manager of 
KVOE, Santa Ana. He succeeds Vic 
Rowland. 

WILT GUNZENDORFER, manager 
of KSRO, Santa Rosa, Cal., has been 
named chairman of the sales manager's 
division of the Fifteenth District, 
NAB. 

MARVIN LANG has joined the com- 
mercial staff of KTxVR, Phoenix. 

AL BERTHA, Transradio news rep- 
resentative in Minneapolis, is the 
father of a girl born late in November. 


Manages New WCED 

BOB WEBSTER, who has been a 
member of the WCAE, Pittsburgh, 
announcing staff for 17 months, 
signed a contract in mid-December 
to manage the new WCED, DuBois, 
Pa. Webster will take over his new 
duties after the first of the year 
and hopes to have the station, which 
operates on 250 watts on 1200 kc, 
on the air by mid-February. 


director of the local Chamber of 
Commerce, a director of the Family 
Welfare Society and of Friends of 
Mines, a booster organization of 
the Texas College of Mines. He is 
one of two El Paso men, and one 
of 89 radio men listed in Young 
Men of America, the "Who's Who" 
of men under 40. And on Oct. 16 
he gave his name to Uncle Sam in 
the selective service registration. 

No executive chair-warmer, Karl 
Wyler still enjoys taking over an 
announcer's stint, filling in on a 
dramatic program, knocking out a 
few commercial announcements or 
anything else along that line that 
may bob up from time to time. Al- 
though radio is both profession and 
hobby to him, he enjoys playing 
golf as much as any other recrea- 
tion. 

But of course he is proudest of 
his family, which besides Mrs. 
Wyler includes 11-year-old Karl Jr. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 39 


BEHIND 


FLAVIUS DANIEL, traffic manager 
of CKAC, Monti-eal, has been pro- 
moted to director of the publicity and 
news department. Paul Galinas has 
been assigned to take charge of the 
radio page of the Montreal LaPresse, 
replacing Pierre Ranger who has 
joined the Ministry of Information for 
the duration of the war. Roger Nadeau 
takes charge of news and censorship, 
replacing Francois LaRoche, now 
private secretary to Hon. Hector Per- 
rier, Quebec's new Pi'ovineial Secre- 
tary. 

BOB SEAL, production manager of 
KPO-KGO, San Francisco, has been 
elected president of the NBC Athletic 
Assn. Harry Mayhorn was elected 
treasurer. 

ELLIOT MILLER, announcer, for- 
merly of WORL, Boston, and WLAW, 
Lawrence, Mass.. has joined the staff 
of WDRC, Hartford. 

JIM PRICE, announcer of WCAM, 
Camden, N. J., and Ruth Murren, one 
of the Three Rhythmettes, singing 
group on KYW, Philadelphia, an- 
nounced their engagement on Dee. 13. 

THOMAS FREEBAIRN - SMITH, 
Hollywood assistant to Crane Wilbur, 
producer of the CBS Big Town series, 
sponsored by Lever Bros. (Rinso), 
has been made an honorary member 
of Gamma Beta Alpha, the College 
Broadcasters of America fraternity. 

ROBERT PURCELL, announcer of 
WCFL. Chicago, on Dec. 6 became the 
father of his second child, a girl. 


Vice Versa 

BOB LINK, first staff mem- 
ber of WKBN, Youngstown, 
O., to volunteer in the U. S. 
Navy, seems to be follovsfing 
in the footsteps of his Dad, 
Wally Link, WKBN commer- 
cial manager. The senior Link 
at one time was connected 
with the Navy, subsequently 
entering radio. The son is re- 
versing the order. 


lADIESL 


BETTY TROWBRIDGE, formerly 
staff photographer of Earl Carroll's 
Theater Restaurant, Hollywood, has 
been appointed chief hostess of Don 
Lee Broadcasting System. Marjorie 
Adenauer, formerly Southern Califor- 
nia Auto Club secretary, has joined 
the staff of AVilbur Eickelberg, sales 
manager of the network, in a similar 
capacity. 

CHARLES ANDERSON, formerly of 
KOA, Denver, has joined the announc- 
ing staff of KFI-KECA, Los Angeles. 

BETTY RIOPELLE has joined the 
Detroit office of CKLW, Windsor, 
Ont. 

ANITA GIBSON, formerly of C. P. 
MacGregor Co., Hollywood, transcrip- 
tion concern, secretarial staff, has 
joined KMPC, Beverly Hills, Cal., 
in a similar capacity. 

HOWARD T. CRISSEY, engineer- 
ing stock clerk of NBC, Chicago, on 
Dec. 14 chalked up a perfect 300 game 
while bowling with the NBC major 
team in the Merchandise Mart league. 

JAMES A. WEHRHEIM, formerly 
of the guest relations staff of NBC, 
Chicago, has been granted a leave of 
absence for military service. He has 
been replaced by Gordon Creider, new 
to radio. 


^20.00 BILL 
BROADCASTING 

And when $20.00 Bill represents the 
saving on a minute spot, it's the voice of 
authority. Station WMBG— the Red Net- 
work outlet in Richmond offers a minute 
spot — evening time — for only $15.00. A 
minute on the other leading Richmond Sta- 
tion — night-time rate costs $35.00 — Sav- 
ing: $20.00. 

WMBG offers you the Red Network 
audience — 5000 watts daytime — 1000 
watts night — and equal density of cover- 
age — WMBG charges you only for what 
it covers — a saving of $20.00 on a minute 
spot — other savings in proportion. Before 
you buy— get the WMBG story. WMBG- 
NBC Outlet— Richmond, Va. * National 
Representative, John Blair Company. 



MARY McCONNELL 

KGB, Albuquerque, is proud of its 
woman's editor Mary McConnell. 
And well it might be ! Miss McCon- 
nell has been broadcasting for ten 
years and is considered one of the 
pioneers in the field of home eco- 
nomics. Through her varied activi- 
ties she has become one of the best 
known women in New Mexico. In 
addition to her radio work Miss 
McConnell is an accomplished ac- 
tress, being the leading lady of the 
Albuquerque Little Theater Group. 
Besides being woman's editor of 
KGB, Miss McConnell is also the 
head of the station's continuity de- 
partment. Popular socially. Miss 
McConnell frequently addresses 
various women's organizations and 
at present is conducting a class in 
radio at the U of New Mexico. 


JUDITH WALLER, educational di- 
rector of NBC, Chicago, recently was 
made an honorary member of Zeta Phi 
Eta, national professional speech arts 
fraternity. The initiation took place 
at Northwestern U. 

ELAINE JEANNE GOULD has been 
transferred to the music department 
of WFIL, Philadelphia, in charge of 
title clearances. She was formerly sec- 
retary to Fred Dodge, assistant to 
Roger W. Clipp, general manager. 
Lillian Evans, formerly of the Redfield- 
.lohnson advertising agency, fills the 
vacated secretarial post. 

CHARLES ARLINGTON, formerly 
of WWJ, Detroit, has resigned from 
the announcing staff of WFIL, Phila- 
delphia, to join WCAU, replacing 
Charles Woods, who resigned to de- 
vote his time to two commercial pro- 
grams. Emilie Ruppel was made sec- 
retary to assistant manager Ruth M. 
Lafferty ; Peggy Lowrey was named 
director of copyright to supervise 
music clearance ; Verna Hassett was 
made studio receptionist ; and Elaine 
AVilhelm was added to the office staff. 

TOM FRANDSEN, announcer of 
KFI-KECA, Los Angeles, is now a 
full-fledged private pilot. 

WILLIAM STRINGER has been 
named news editor of WOAI, San 
Antonio. Lucille Garza has joined the 
WOAI continuity staff and Lucille 
Myrick has been added to the mer- 
chandising and promotion staff. 
Dwight Bourn, in charge of music at 
WOAI, on Dec. 18 married Louise 
Clow. 

BILL H E R S O N, announcer of 
WBAL, Baltimore, has had his song 
"Business in Baltimore" acceisted by 
BMI. Orchestral arrangements and 
sheet music were released Dec. 4. The 
song's title was taken from WBAL's 
slogan. 


PHIL KALAR, formerly head of com- 
munity serivce department of WLS, 
Chicago, has been placed in charge of 
the music department. Ray Ferris, has 
been transferred to the production de- 
partment from the music department. 

DOUGLAS CARTER, formerly of 
WDWS, Champaign, 111., has joined 
the announcing staff of WCBS, Spring- 
field, 111. 

HOWARD LONDON, onetime New 
York correspondent of Broadcasting 
and more recently engaged in radio 
program production, is the father of a 
girl born Dec. 12. 

BOB HALL of CBS Hollywood junior 
staff, has been promoted to a post in 
the KNJi transcription department. 
His position of junior staff acting pro- 
gram director has been taken over by 
Michael McBain. Gilbert Messan has 
become junior staff production man- 
ager, the post formerly held by Mc- 
Bain. 

VAN C. NEWKIRK, Hollywood pro- 
gram director of Don Lee Broadcast- 
ing System, will participate in the 
MBS coordinators meetings in New 
York, Jan. 7 to 9. En route he will 
stop in Washington to visit relatives. 

WENDELL NILBS and Arthur Q. 
Bryan, Hollywood announcer and ac- 
tor, respectively, on the CBS Al Pearce 
Show, sponsored by R. .1. Reynolds 
Tobacco Co., have been signed as com- 
mentators on a forthcoming Warner 
Bros, tennis film short. 

GEORGE McCOY, announcer of 
WHOM, Jersey City, on Jan. 1 is to 
join WEAF, New York, where he will 
conduct the Broadway Interviews 
show, heard as a nightly feature on 
WHOM for the last 18 months. 

GENE GODT, of the news staff of 
WHO, Des Moines, on Dec. 21 married 
Bettye Frances Vick. 

CARLTON E. MORSE. Hollywood 
writer-producer of the NBC One Man's 
Family series, sponsored by Standard 
Brands Inc., (Tenderleaf tea), has 
had his picture added to the collection 
of famous men's photographs at Sacra- 
mento (Cal.) Senior High School. He's 
a graduate. 

MARTIN TOBIN, formerly of Kan- 
sas City, has joined the KOA, Denver, 
announcing staff. 

BILL GOODWIN, Hollywood an- 
nouncer-actor, is recovering from pneu- 
monia. 

GEORGE FISHER, Hollywood com- 
mentator, and Nica Doret, film actress, 
were married at Las Vegas, Nev., Dec. 
14. 

BOB PROVENCE is the latest addi- 
tion to the announcing staff of WMMN, 
Fairmont, W. Va. He has been cam- 
pus commentator for the U of West 
Va., working from the station's Mor- 
gantown studios. 

RUTH SMELTER, of WICC, Bridge- 
port, on Christmas Eve announced her 
marriage in August to William Niel- 
sen. 


Early in 1941 

FULL TIME on 
1060 Kilocycles and 

50,000 

watts 


WBAL 

means ^StUineU 


Page 40 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


WILLIAM SELAH, formerly of 
KFNF, Shenandoah, la., has joined the 
announcing staff of KTUL, Tulsa. 
Jack Morris, formerly of WMBH, 
Joplin, Mo., has also joined the an- 
nouncing staff of KTUL. Mary Daubin, 
new to radio, has joined the station's 
continuity department. 

LEE GOLDSMITH, of the produc- 
tion staff of KSAN, San Francisco, 
has been named publicity director. 

BILL ADAMS, farm reporter of 
KSFO, San Francisco, has been ap- 
pointed a member of the public Rela- 
tions Committee of the American 
Legion. 

NATHAN SCOTT, NBC Hollywood 
page boy, has written a song inspired 
by the orchestra leader John Scott 
Trotter. It is titled John Scatter Trot. 

STUART RICHARDSON WARD, 
moderator of the California Council 
TaJjle on KSFO, San Francisco, and 
Margaret Bellinghausen were married 
recently in Virginia City, Nev. 

WARREN BARFIELD has joined 
the continuity staff of WPTF, Raleigh, 
N. C. 

BILL KARN, formerly of KFDN, 
Pampa, Tex., KOMA, Oklahoma City, 
and WFAA, Dallas, has joined the an- 
nouncing staff of WLW, Cincinnati. 

DAVE ROBERTS, formerly in Hol- 
lywood radio, has joined the announc- 
ing staff of KDYL, Salt Lake City. 

MARTIN TOBIN has joined the an- 
nouncing staff of KOA, Denver. 

ROBERT SHIELD, announcer, has 
been appointed special events super- 
visor of KDKA. Pittsburgh, by Gen- 
eral Manager John Holman. 

GORDON GRAY, formerly of WCPO, 
Cincinnati, on Dec. 23 transferred to 
the announcing stalf of WCKY, Cin- 
cinnati. 

MRS. HELEN CORNELL has joined 
KTSA, San Antonio, as assistant to 
Lew Lacey, manager of the music 
clearance department. 

BARBEE ASHLEY, for the last 10 
years a night club entertainer, has 
joined the announcing staff of WJPR, 
Greenville, Miss. 

GORDON EATON, formerly of 
WFTL. Fort Lauderdale. Fla., has 
joined the announcing staff of WGST, 
Atlanta, replacing Mel Bveritt. 

HUGH HOLDER, formerly of 
WDNC, Durham, N. C, has joined 
the announcing staff of WGBR, Golds- 
boro, N. C. 

WALTER KANER, philatelist and 
conductor of The Stamp Man program 
on WWRL, Woodside, N. Y.. has been 
appointed merit badge counselor on 
stamp collecting by the Boy Scouts 
of America. 

DON KEARNEY, formerly of 
WHAM, Rochester, and WKNY, 
Kingston, N. Y., has joined the an- 
nouncing staff of WFAS, White Plains, 
N. Y. 

AL COLLINS, formerly of WSAZ, 
Huntington, and WLOG, Logan, W. 
Va., has joined the announcing staff 
of WKPA, New Kensington, Pa. 

BOB SUTTON, script writer, has 
been appointed assistant music li- 
brarian of WCCO, Minneapolis. 

PHIL MacMURRAY, announcer of 
KHJ, Hollywood, has written a new 
song titled "Yet You Tell Me You 
Care". 

MAURICE WEBSTER, announcer 
of CBS, Hollywood, and Mrs. Webster 
have collaborated on an illustrated 
article titled "How to Photograph 
Babies", which will appear in Mini- 
cam. Mrs. Webster took the pictures, 
with Maurice turning out the 1,500 
word story. 

JERRY THRAILKILL, formerly of 
KMMJ, Grand Island, Neb., and 
KWTO, Springfield, Mo., has joined 
the continuity staff of KVOO, Tulsa. 
She also will continue to write scripts 
for Radio Events Syndicate. 


Burke's Background 

JAMES F. BURKE, recently ap- 
pointed assistant director of the 
CBS program service department, 
has a wide background in the vari- 
ous phases of net- 
w r k broadcast- 
ing. A cum laude 
graduate of Wil- 
liams College, 
he successively 
served in the CBS 
news department 
as secretary to 
Paul White, CBS 
director of public 
affairs, and in a 
similar capacity 
to Mr. Lawrence 
W. Lowman, vice- 
president in charge of operations. 
In 1936, he was appointed head of 
the program information division, 
and was later placed in charge of 
program ideas. Before coming to 
CBS in 1933, Mr. Burke was with 
the New York Times. 



Mr. Burke 


Maxey to New WDEF 

OVELTON MAXEY, formerly 
manager of WRTD, Richmond, and 
recently manager of WSTP, St. 
Petersburg, Fla., has joined 
WDEF, Chattanooga, as commer- 
cial manager. At the new station, 
which goes on the air Jan. 1, using 
250 watts on 1370 kc, he will be 
associated with Fred Bugg, whom 
he succeeded at WTSP and who is 
now manager of WDEF. The Chat- 
tanooga station is owned by Joe 
Engel, local baseball club owner and 
big league scout. Eugene Wilkey, 
formerly with WOOD, Chatta- 
nooga is program director of 
WDEF, and J. V. Sanderson, for- 
merly of WAPO, Chattanooga, is 
chief engineer. 


JOHN A. CLARK, who operates a re- 
mote studio in West Allis, Wis., for 
WRJN, Racine, heads a company 
which has applied to the FCC for a 
new 250-watt daytime station on 14.50 
kc. in West Allis. Vice-president and 
a co-equal stockholder is Otto Freese, 
local ice cream maker. 


Coleman Now at WAG A, 
WATL Names Comer 

WITH resignation Jan. 1 of Mau- 
rice C. Coleman as manager of 
WATL, Atlanta, to take over the 
sales managership of WAGA, At- 
lanta Blue net- 
work outlet, J. 
M. Comer Jr., 
chief engineer of 
WATL, has been 
named acting 
manager of the 
station. Jerome 
Elliott, of the 
WATL sales staff, 
has been appoint- 
ed sales manager. 

Mr. Coleman, for 
the last four 
years manager of WATL and a 
veteran of 11 years in Atlanta ra- 
dio, accepted the WAGA post after 
conversations with George B. Stor- 
er, president of the Fort Industry 
Co., owner of the station, and Don 
loset, manager. Executive director 
of WATL is James Woodruff Jr. 



Mr. Coleman 



SINCE 1924, we've watched thou- 
sands of youngsters like these 
grow up ... go to the State Univer- 
sity or Agricultural College . . . marry 
. . . establish homes of their own. 
Now new generations are turning 
their dials to "580" . . . seeking the 
guidance of WIBW's friendly voice 
and neighborly personalities. 
We're mighty proud of OUR FAM- 
ILY . . . over five million fathers and 


sons, mothers and daughters . . . 
equally proud that we enjoy the 
whole-hearted confidence of 1,238,- 
890 homes. 

Let us take you into these homes . . . 
introduce you as our friend . . . tell 
them the merits of your product. 
Thousands of advertisers have found 
this the quickest, surest way to get 
FAST, PROFITABLE RESULTS 
thruout Kansas and adjoining states. 


WIBW--^"^ ^^^^ 

WW JL WW ^^9*^ " COLUMBIA OUTLET FOR KANSAS 

I BEN LUDY, G*». Mgr. J 

REPRESENTED BY CAPPER PUBLICATIONS, INC. 
NEW YORK DETROIT CHICAGO KANSAS CITY SAN FRANCISCO 


BROADCASTING • Broadcast Advertising 


January I, 1941 • Page 41 


WANT 
TO 

CLEAN UP 
IN 

BATH(Ky.)? 

^ake a sales 

probably Tbuyinglatt" 
Io>vn there mto a^J^ 

for you. But boy. really 

heV you clean UP ^ ea 

big LonisviUe 1 ,ng 

^hicb accounts tor ^ 

;o>.er than aU the AVE 

offers you peop'e x ^^^^^ 
raphy-and ba^e^^ ^^^^ 
eordinglyl^;;,,^ interesting- 
story IS en 
Want to hear it. 


THE BUSINESS OUTLOOK: NEW YORK 

{Continued from page 11) 




5000 V-ATTS^- 

H^^na^ -present^ 


plained by an agency handling the 
advertising for both an auto and a 
watch manufacturer. 

Army camps are providing a new 
market for cigarettes, foot-ache 
remedies, shaving paraphernalia 
and similar masculine products and 
a number of station representatives 
reported receiving inquiries from 
advertisers about stations whose 
signals cover the various campsites, 
although not much such business 
has been actually placed as yet. 

Army camps may also become im- 
portant as program origination 
points. Already American Tobacco 
Co. has lined up a number of camp 
broadcasts of the Hit Parade and 
Kay Kyser programs and the Vox 
Pop programs sponsored by Penn 
Tobacco Co. are shifting their lo- 
cales from hotel lobbies and street 
corners to army camps. Although 
there are no definite plans for do- 
ing so, it is expected that other 
sponsors of audience participation 
shows will find the camps logical 
spots from which to bring their 
programs. 

The war in Europe has had little 
effect on broadcasting here, except 
as it has inspired the defense pro- 
gram, which in turn has increased 
advertising generally. If all Euro- 
pean ports were closed and ex- 
ports of watch movements to 
America shut off, the advertising 


— WFBL- 

SYRACUSE 
Here's Proof ^ Plus Coverage 
That Means EXTRA Sales . 


WFBL Pulls 21 Extra Counties 

Beyond 8-County Primary Area 

AGAIN WFBL proves its PLUS pulling power by 
drawing inquiries from 21 extra counties beyond its 
primary 8-county area — responses from 231 cities and 
towns in 29 counties. And more — WFBL pulled these 
inquiries from an announcement broadcast over a Co- 
lumbia Network Daytime Show with duplicate cover- 
age throughout the state. 

Take advantage of WFBL's extra coverage — it means 
extra customers. Let WFBL help you reach more people 
. . . and step up volume sales. Write or wire WFBL 
Syracuse, New York, or Free & Peters, Inc., National 
Representatives. 


ONONDAGA RADIO DROADCASTING CORP. 

Syracune, Apiu York 
MEMBER BASIC NETWORK I.OI.LMBIA BROADCASTING SYSTEM 
Motional Representativen, free & Peters, Inc. 


of these watches would of course 
be cancelled, but to date a sufficient 
quantity of movements is being re- 
ceived to maintain advertising and 
sales at a normal volume. 

Nor has the demand of national 
defense on industry curtailed the 
production of consumer goods suf- 
ficiently to influence broadcast ad- 
vertising of these goods. 

More Local Programs 

Several station representatives 
reported a trend toward an in- 
creased use of locally proved pro- 
grams and a decrease in the num- 
ber of transcriptions placed by na- 
tional advertisers, which might be 
ascribed to improved programming 
on the part of the stations or to 
improved salesmanship in merchan- 
dising these programs to advertis- 
ers and agencies. 

Another trend reported by cer- 
tain representatives was toward in- 
creased use by national advertis- 
ers of stations in markets of less 
than 50,000 population, which had 
been included on very few national 
lists prior to 1940. As an example 
of this trend one firm reported that 
it represents a newspaper in such 
a market and occasionally takes 
orders for the paper's station as 
well although it does not represent 
the station. 

"In 1939 this over-the-transom 
business, for that's all it amounts 
to, brought us commissions from 
this station of $27. In 1940 the sta- 
tion paid Us more than $900, not as 
a result of any increased effort by 
us, but entirely from orders placed 
by agencies. The only conclusion we 
can draw is that radio is proving 
such an effective medium that ad- 
vertisers are finding it profitable to 
use second and third markets as 
well as major markets in their ra- 
dio campaigns." 

The same thought was expressed 
by Roy C. Witmer, NBC vice-presi- 
dent in charge of Red Network 
sales, in explaining that the Red's 
increased billings in 1940 have been 
due chiefly to the inclusion of moi-e 
stations in the networks used by 
advertisers. "The real basis of all 
radio increases," he stated, "is the 
increased appreciation by adver- 
tisers of broadcasting as a producer 
of sales." 


Fame for Editors 

THE MILLENIUM has ar- 
rived for hard-working radio 
news editors — by-lines at last. 
WBBM, Chicago, has inaug- 
urated the policy of giving 
its news editors air credit 
for stories they have written 
independently of the sta- 
tion's wire services. The spe- 
cial dispatches are inserted 
in regular news periods and 
also are used separately at 
various times during the day. 
WBBM listeners now hear: 
"And now here is a special 
dispatch written especially 
for this program by (editor's 
name) of the WBBM news 
bureau." 


Sponsors for Comments 
Of Fulton Lewis jr. on 
30 Stations Last Year 

THIRTY stations have carried 
sponsors for the Fulton Lewis jr. 
Washington news commentary 
broadcasts on MBS during 1940, 
according to a report by Mr. Lewis' 
manager, William B. Dolph, man- 
ager of WOL, Washington. At 
present 19 stations carry the pro- 
gram on a local sponsorship basis. 
The 1940 sponsors and stations 
were listed as follows: 

KFEL, Denver, American National 
Bank of Denver ; KFRC. San Fran- 
cisco. Hastings Clothing Store ; 
KLRH. Midland, Tex., Mackey Motor 
Co. ; KSAL, Salina, Kan., Pittsburg- 
Midway Coal Co.; KTKC, Visalia, 
Cal., California Growers Winery ; 
WAAB, Boston, Morris Flan Bank of 
Boston; WDAK. West Point. Ga., 
Valley Electric «& Appliance Co. ; 
WGH, Newport News, Va., Southern 
Breweries ; AVGRC, Louisville, Home 
Mutual Life Insurance Co. and Lin- 
coln Bank & Trust Co.; WJEJ, 
Hagerstown. Md., Bowman-Warne ; 
WJW, Akron, Gillette Safety Razor 
Co.; WLAP. Lexington, Ky., L. R. 
Cooke Chevrolet Co. and Falls City 
Brewing Co. ; WMPS, Memphis, Ten- 
nessee Brewing Co. ; WROK, Rock- 
ford. 111.. Household Furniture Co. ; 
WSAY. Rochester. N. Y.. Rochester 
Brewing Co.; WT.JS. .laekson. Tenn., 
C. H. Little Co.; KBIX, Muskogee, 
Okla.. Southland Oil Co. ; KQY. Pitts- 
burgh. Rosenbaum's Stores ; WBNY. 
Elmira. N. Y., Mennen Co.; WMT, 
Cedar Rapids, la., Scott Mclntyre Co. ; 
WNBF. Binghamton. N. Y.. Hamlin 
Drug Stores; KGYB, Great Bend, 
Kan., Falcon Refinery ; KPLT, Paris, 
Tex.. North East Texas Motor Lines ; 
KOME, Tulsa, Barnsdall Oil Co.; 
KH.I, Los Angeles. Desmond's (cloth- 
iers) ; WICC. Bridgeport. Conn.. Na- 
tional Policy Division of Federal Life 
& Casualty Co. of New York. In ad- 
dition, Mr. Lewis has had sponsors on 
KFDA, Amarillo, and WCMI, Ash- 
land, Ky. 


CBC Sued Over Old CKGW 

CANADIAN Broadcasting Corp. is 
being sued at Toronto for $2.50,000 
damages for alleged breach of lease by 
Gooderham & Worts Ltd., former oper- 
ators of the 5,000-watt CKGW, To- 
ronto, which the CBC"s predecessor, 
the Canadian Radio Broadcasting 
Commission, leased in 1933 and oper- 
ated as CRCT. Hearings in the case 
started after several postponemenvs on 
Dee. 18. and were adjourned on Dec. 
21 to .Tan. 20. When the CBC built 
the present 50,000-watt CBL at To- 
ronto, the equipment of the former 
CKGW was reportedly returned to 
Gooderham & Worts Ltd. The firm in 
1936 was ready to put up a 50,000- 
watt station to replace the leased sta- 
tion, but could not obtain a license, 
it was pointed out in court. 

I 1000 watts on 600 k.c. | 

f means COVERAGE in I 
§ . & 

& Canada's rich Pacific J 

I y 
J Coast area. That's the § 

story of f 


CJOR 


National Representative y 
Joseph Hershey McGillvra ^ 


Page 42 • January I, 1941 


BROADCASTING • Broadcast Advertising 


Clyde Coombs Is Named 
As Manager of KARM 

CLYDE COOMBS, for the last 
three years CBS account executive 
in San Francisco, on Jan. 1 became 
vice-president and general manager 
of KARM, Fres- 
no, Cal. The ap- 
pointment was 
made by W. W. 
Gardner, man- 
ager of the 
George Harm 
Estate, owners of 
KARM, a CBS af- 
filiate. 

Mr. Coombs is 
a graduate of the 
U of Utah. After 
leaving college he joined General 
Electric in Schenectady as an en- 
gineer, specializing in broadcasting. 
He was among the engineers who 
set up the engineering department 
of RCA at Camden. Later he went 
to the Pacific Coast where he was 
in charge of engineering and sales 
for the broadcast division of RCA. 
His next step was to NBC in San 
Francisco, where he became an ac- 
count executive. Then he trans- 
ferred affiliations to CBS in the 
same capacity. He succeeds Jerry 
Kilgore, resigned. 



Mr. Coombs 


Power Boost to 50 kw. 
Given WKBW, Buffalo 

ANOTHER 50,000-watter was add- 
ed to the country's roster of maxi- 
mum power stations Dec. 17, when 
the FCC granted the application 
of WKBW, Buffalo, a boost in 
output f rom 5,000 watts on 1480 
kc. A CBS outlet, the station will 
operate as a I-B transmitter, du- 
plicating with KOMA, Oklahoma 
City. The stations, under the Ha- 
vana Treaty reallocation slated to 
become effective March 29, will 
move to 1520 kc. 

At the same meeting, the FCC 
also approved an increase in pow- 
er for KGNC, Amarillo, from 2,500 
watts day and 1,000 watts night 
to 5,000 watts day and 1,000 watts 
night, full time. WLOG, Logan, W. 
Va., was given a license modifica- 
tion authorizing full time opera- 
tion in lieu of daytime only, with 
100 watts on 1200 kc. 

WELI, New Haven, was given 
a construction permit to increase 
night power from 250 watts to 500 
watts, and day power from 500 
watts to 1,000 watts, on 930 kc. 


KLRA Asks 50 kw. 

KLRA, Little Rock, now has pend- 
ing before the FCC an application 
for 50,000 watts on 1010 kc, under 
terms of the Havana Treaty real- 
location. Now assigned to 1390 kc. 
with 5,000 watts unlimited time, 
the station seeks a shift to the 1010 
kc. channel, which becomes a Cana- 
dian Class I-A assignment under 
the treaty. KLRA is owned 63% by 
A. L. Chilton, 16% by the Little 
Rock Gazette, and 10% by R. E. 
Stueber. 


WGES Asks Fulltime 

FULLTIME operation, with an in- 
crease in power to 5,000 watts on 
1360 kc, is sought by WGES, Chi- 
cago, in an application filed Dec. 
23 with the FCC. The station now 
shares time with WSBT, South 
Bend, recently given fulltime on 
another frequency. 


Initial Matter 

IN VIRGINIA, VMI and VPI 
are readily understood abbrevia- 
tions for the names of two prom- 
inent schools — Virginia Military 
Institute and Virginia Polytech- 
nic Institute. Recently the 
WRVA, Richmond, program de- 
partment received a communica- 
tion from a listener, asking: 
"You all keep on playing VMI 
tunes. How about some VPI 
songs for a change?" 


Big Gain Shown 
In Set Production 

Portable Receivers Lead to 

Much of Phenomenal Rise 

PURCHASERS of radio receivers 
get more for their money each 
year, according to preliminary 
figures of the 1939 Census of Manu- 
factures, released Dec. 19 by the 
Bureau of the Census. With units 
of radio manufacture rising sharply 
over 1937, the preceding manufac- 
turing census year, average price 
per unit had declined substantially 
by 1939, the Census Bureau figures 
indicated. 

They also showed concretely the 
tremendous demand built up in the 
last few years for portable sets and 
r a d i o-phonograph combinations, 
along with the steadily growing 
popularity of table model radios. 
These factors, and a steady demand 
for automobile radios, indicate that 
radio has branched out from the 
parlor to bedroom, kitchen and 
bath as well as outdoors. 

According to the Census Bureau's 
survey of the radio and phonograph 
manufacturing industry, 8,256,250 
radios valued at $111,847,649 were 
produced in 1939 for home and gen- 
eral use, compared with 5,843,569 
units valued at $131,526,468 in 1937. 
This includes 6,965,162 table model 
radios, a iump from 4,231,191 in 
1937, and 1,291,088 console models, 
a drop from 1,612,378 in 1937. 

Portable sets, of which 500,369 
units were reported manufactured 
in 1939, accounted for more than 
half of the phenomenal rise in the 
number of battery-operated sets, 
from 235,049 in 1937 to 1,152,735 
in 1939. In addition, 474,823 radio- 
phonograph combinations were 
manufactured in 1939, valued at 
$17,193,408, compared with only 
57,807 and a value of $4,567,342 in 
1937. Total value of products of the 
industry, including receivers, trans- 
mitters, tubes, phonographs, etc. 
amounted to $275,870,165 in 1939. 
It is estimated by the Institute of 
Radio Engineers that during 1940, 
a record-breaking year, 11 million 
radio receivers were manufactured 
[Broadcasting, Dec. 15]. 


MUMMERS' PARADE 
CAISCELED BY WIP 

FIRST repercussions in Philadel- 
phia to the ASCAP feud came when 
WIP cancelled its broadcast of the 
traditional New Year's Mummers' 
Parade Jan. 1. For years, the sta- 
tion has broadcast the colorful 
parade. This year, faced with the 
problem of carrying disputed tunes 
from the more than two dozen 
bands, the station decided to pass 
up the event to escape any possible 
trouble. 

At WFIL, Philadelphia, several 
program changes were necessitated 
because of the music situation. 
Daily remote and Saturday night 
pickups of the Sleepy Hollow Gang, 
hillbilly group broadcasting from 
Pennsburg, Pa., were cancelled, 
making it necessary for the rural 


entertainers to come into the city 
and do their broadcasts from the 
studio so musical selections could 
be checked. In addition, it was nec- 
essary to change the format of 
two half-hour Saturday morning 
shows devoted to a Philadelphia 
high school and a suburban high 
school. 


FIRST prize in a contest sponsored 
by Glamour for the best department 
store window design went to Louise 
Steffens, receptionist at KWK, St. 
Louis. The design was to serve as 
a means of emphasizing that the 
store carried clothes featured by 
the magazine. Miss Steffens gets 
her choice of any dress featured 
in the current issue. The prize 
winning design will probably be 
used by a St. Louis department 
store shortly. 


ml <^3^ 




H. G. WELLS, JR., General Manager 
Represented nationally by JOHN H. PERRY ASSOCIATES 
WM. K. DORMAN, Mgr., 225 West 39tll St., N. Y. CITY 
CHICAGO DETROIT ATUNTA PHILADELPHIA 


BROADCASTING • Broadcast Advertising 


State & Madison? 
Nope-Just 
First W MAIN! 

Many a visitor to Fargo has marveled at the big-city 
busyness of this town of 36,000 souls. The answer is 
easy: Fargo is the buying center of a million - and • a - 
half other Red River Valley people — prosperous 
people who account for 46% of all retail purchases in 
North Dakota, South Dakota and Minnesota [exclud- 
ing the counties containing Minneapolis and St. Paul]. 

Isn't it important, then, to use the only station reach- 
ing all the Valley— the only NBC station within 190 
miles? 

WDAY,iNc 

D — T 

N. B. C. 

FARGO, No Do 

940 K. C. . . 5000 WATTS, FULL TIME 

Affiliated with the Fargo Forum 
FREE & PETERS, Nat'l Representatives 

January i, 1941 • Page 43 


I, 

I 


-A* 


THE Sudinadd. OF 
BROADCASTING 


STATION ACCOUNTS 

sp — studio programs 
t — tranaeriptiona 
aa- — spot announcements 
ta — transcription announeementa 


KDKA, Pittsburgh 

American Chicle Co., Long Island City, 
N. Y., 6 sa weekly, thru Badger & 
Browning, N. T. 

John Morrell & Co., Ottumwa, la. 
(E-Z Cut Ham), 2 sp daily, thru 
Henri, Hurst & McDonald, Chicago. 

Kroger Grocery & Baking Co., Cincin- 
nati, 10 t weekly, thru Ralph H. 
Jones Co., Cincinnati. 

Bristol-Myers Co., New York (Minit- 
Rub), 6 so weekly, 52 weeks, thru 
Young & Rubicam, N. Y. 

Piso Co., Warren, Pa. (cough medi- 
cine), 2 sa weekly, 5 sa weekly, thru 
Lake-Spiro-Shurman, Memphis. 

PhOadelphia Co., Pittsburgh (electric 
utility ) , sa series, direct. 

Duquesne Brewing Co., Pittsburgh, sp 
series, thru Walker & Downing, 
Pittsburgh. 

Dr. Ellis Sales Co., Pittsburgh (cos- 
metics), sa series, thru Smith, Hoff- 
man & Smith, Pittsburgh. 

Phillips Packing Co., Cambridge, Md. 
(soup), sa series, thru Aitkin-Ky- 
nett Co., Philadelphia. 

Clearfield Taxidermy Co., Clearfield, 
Pa., 13 sa, direct. 

Cleveland Cooperative Stove Co., 
Cleveland (Grand ranges), sp se- 
ries, thru Lang, Fisher & Kirk, 
Cleveland. 

North American Accident Insurance 
Co.. Newark, 3 sp weekly, thru 
Franklin Bruck Adv. Corp., N. Y. 

Vick Chemical Co., New York (pro- 
prietary), 3 sa weekly, thru Morse 
International, N. Y. 

Ludens Inc., Reading, Pa. (cough 
drops), 180 sa. thru J. M. Mathes 
Inc., N. Y. 

Pittsburgh Brewing Co.. Pittsburgh, 6 
sp weekly, thru Smith, Hoffman & 
Smith, Pittsburgh. 

Potter Drug & Chemical Corp., Mai- 
den, Mass. (Cuticura), 12 sa week- 
ly, thru Atherton & Currier, N. Y. 

F. Ad Richter, Brooklyn (proprie- 
tary), 3 sa weekly, thru H. W. 
Kastor & Sons. Chicago. 

K. A. Hughes Co., Roxbury, Mass. 
(Salicon), sa series, thru Badger & 
Browning. Boston. 

Standard Vitamin Corp., New York 
(Candicod), 26 sa, thru Al Paul 
Lefton Co., Philadelphia. 

WHN, New York 

King David Memorial Park, New 
York. 4 sp weekly, 52 weeks, thru 
Raymond Speetor Co., N. Y. 

Morris Plan Industrial Bank, New 
York, G sa weekly, 10 weeks, thru 
Gotham Adv. Agency, N. Y. 

Bond Stores, New York (clothes), 
daily sa, 4 days, thru Neff-Rogow, 
N. Y. 

American Writing Machine Co., New 
York (typewriters), 3 sa weekly, 
thru Leeford Adv. Agency, N. Y. 

Local Loan Co., Chicago, 6 sp weekly, 
thru Geo. H. Hartman Co., Chicago. 

Plough Inc.. Memphis (nose drops, in- 
haler, aspirin), 12 sp weekly, 52 
weeks, thru Lake-Spiro-Shurman, 
Memphis. 

Gottfried Baking Co., New York 
(Haiiscom and Golden Crust bread), 
6 sp weekly, 52 weeks, thru Ideas 
Inc., N. Y. 


KPO, San Francisco 

Regal Amber Brewing Co., San Fran- 
cisco, weekly sp, thru M. B. Harlan, 
San Francisco. 

North American Accident Insurance 
Co., Newark, .3 t weekly, thru Frank- 
lin Bruck Adv. Corp., N. Y. 

Southern Pacific Co., San Francisco, 
5 sa weekly, thru Lord & Thomas, 
San Francisco. 

Denalan Co., San Francisco (dental 
plate cleanser), weekly sa, thru 
Rufus Rhoades & Co., San Fran- 
cisco. 

Art Metal Works, Newark (Ronson 
lighters), 5 sa weekly, thru Cecil & 
Presbrey, N. Y. 

KGO, San Francisco 

Gernhardt-Strohmaier Co., San Fran- 
cisco (stoves), 2 sa weekly, direct. 

Kilpatrick's Bakery, San Francisco 
(chain), 5 sa weekly, thru Emil 
Reinhardt. San Francisco. 

Moore's Ltd.. San Francisco (men's 
store chain), 6 sa weekly, thru Long 
Adv. Service, San Francisco. 

Sonotone Co., San Francisco (hearing 
aids). 3 sa weekly, thru M. E. Har- 
lan, San Francisco. 

KECA, Los Angeles 

Guaranty Union Life Ins. Co., Bever- 
ly Hills Cal. (insurance), 52 sp, 
thru Stodel Adv. Co., Los Angeles. 

C. H. Baker & Co., Los Angeles (shoe 
chain). 5 so weekly, thru Sidney 
Garfinkel Adv Agency, Los An- 
geles. 

Occidental Life Ins. Co., Los Angeles, 
weekly sp, thru Heintz, Pickering & 
Co.. Los Angeles. 

KNX, Hollywood 

Sears, Roebuck & Co., Los Angeles, 52 
sa. thru Mayers Co., Los Angeles. 

C. H. Baker Co., Los Angeles (shoes), 
G sp weekly, thru Sidney Garfinkel 
Adv. Agency, Los Angeles. 

California Grown Sugar Group, San 
Francisco (beet sugar), 6 sp week- 
ly, thru Botsford, Constantine & 
(Gardner, San Francisco. 

KFBB, Great Falls, Mont. 

Grove Labs., St. Louis (Bromo 
Quinine), 65 so, thru J. Walter 
Thompson Co., Chicago. 

American Dairy Assn., Chicago (but- 
ter), 330 so, thru Lord & Thomas, 
Chicago. 

United Drug Co., Boston (RexalH. 12 
f. thru Spot Broadcasting, N. Y. 

WKRC, Cincinnati 

Little Crow Milling Co., Warsaw, Ind. 
(Coco Wheats), 6 sp weekly, thru 
Rogers & Smith, Chicago. 



FIRST of those 1,000 birthday 
cakes distributed on the 10th anni- 
versary of WGAR, Cleveland, went 
to Mayor Harold H. Burton (left) 
of Cleveland, who accepted the culi- 
nary gem from Manager John P. 
Patt of WGAR. 


KHJ, Los Angeles 

Thrifty Drug Co., Los Angeles 
(chain), 90 sa and ta, thru Milton 
Weinberg Adv. Co., Los Angeles. 

Dr. Hiss Clinic & Classified Shoes, Los 
Angeles (chain), weekly sp, thru 
Foot Health Adv. Alliance, Los An- 
geles. 

Fels & Co., Philadelphia (Fels Naptha 
soap), 6 sp weekly, thru S. E. Rob- 
erts, Philadelphia. 

Feltman & Curme Shoe Stores, Los 
Angeles (chain), 7 sa weekly, thru 
Advertising Arts Agency, Los An- 
geles. 

Musterole Co., Cleveland (Musterole 
& Zemo), 5 ta weekly, thru Erwin, 
Wasey & Co., N. Y. 

Lydia E. Pinkham Medicine Co., Lynn, 
Mass. (proprietary), 5 ta weekly, 
thru Erwin. Wasey & Co., N. Y. 

Eckert Brewing Co., Los Angeles 
(beer), 6 sa weekly, thru Chas. H. 
Mayne Co., Los Angeles. 

KXOK, St. Louis 

Peter Paul Inc., Naugatuck, Conn. 
(Ten Crown gum), ta series, thru 
Platt-Forbes, N. Y. 

American Dairy Assn., Chicago (insti- 
tutional), ta series, thru Lord & 
Thomas, Chicago. 

Folger Coffee Co., Kansas City, 5 t 
weekly, thru R. J. Potts & Co., 
Kansas City. 

Standard Oil Co. of N. J., New York 
(Nujol), 5 t weekly, thru McCann- 
Erickson, N. Y. 

North American Accident Insurance 
Co., Newark, 3 t weekly, thru Frank- 
lin Bruck Adv. Corp., N. Y. 

Mentho-Kremo Co., Chicago (M-K 
cough drops), ta series, thru Albert 
Kireher Co., Chicago. 

KFI, Los Angeles 

John Morrell & Co.. Ottumwa. la. 
( E-Z Serve loaves ) , 5 sp weekly, 
thru Henri, Hurst & McDonald, 
Chicago. 

Guaranty Union Life Ins. Co., Bever- 
ly Hills, Cal., 52 sp. thru Stodel 
Adv. Co., Los Angeles. 

Smart & Final Co., Wilmington, Cal. 
(food products), 3 sp weekly, thru 
Heintz, Pickering & Co., Los An- 
geles. 

National Funding Corp., Los Angeles 
(finance), 4 sp weekly, thru Smith 
& Bull Adv., Los Angeles. 

WICC, Bridgeport, Conn. 

•Continental Baking Co., New York 

(Wonder bread), 20 so, thru Benton 

& Bowles, N. Y. 
Packard Motor Car Co., Detroit, 14 

so. thru Young & Rubicam, N. Y. 
Ford Motor Co.. Detroit, sa series, 

thru McCann-Erickson, N. Y. 
National Carbon Co., New York 

(Prestone), 26 sa, thru J. M. 

Mathes Co., N. Y. 
Minwax Co, New York (wax), 20 so, 

thru W I. Tracy Inc., N. Y. 

WGN, Chicago 

Washington State Apple Adv. Commis- 
sion. Wenatchee, Wash., 5 ta week- 
ly, thru J. Walter Thompson Co., 
Hollywood. 

Bond Stores Inc., New York (men's 
clothing), daily sp, thru Neff-Ro- 
gow, N. Y. 

KOA, Denver 

Bay Petroleum Corp., Denver, 2 sp 
weekly, thru Raymond Keane Adv. 
Agency, Denver. 

Dwarfies Corp., Council Bluffs (ce- 
real), weekly so, thru Buchanan- 
Thomas Adv. Agency, Omaha. 


WMCA, New York 

Dime Savings Bank, Brooklyn, 8 sp 
weekly, 52 weeks, thru Austin Adv., 
N. Y. 

Howard Inches Products, Chalfont, 
Pa. (vitamin and health foods), 5 
sp weekly, 52 weeks, thru W. I. 
Tracy, N. Y. 

Musterole Co., Cleveland (Musterole 
& Zemo), so series, 26 weeks, thru 
Erwin, Wasey & Co., N. Y. 

Dawn Publishers, Brooklyn (religious 
publications), weekly sp, 52 weeks, 
thru Blackstone Co., N. Y. 

Fairmont Creamery Co., Omaha, 
( dairy products ) , 3 sp weekly, 52 
weeks, thru Plaza Adv., N. Y. 

Reid Mundoch & Co., Chicago (Mon- 
arch foods), 6 so weekly, 52 weeks, 
thru Rogers & Smith Adv., Chicago. 

Grove Labs., St. Louis (Bromo Quin- 
ine), sp series, 20 weeks, thru J. 
Walter Thompson Co., N. Y. 

C. A. Briggs Co., Cambridge (H. B. 
cough drops ) , 2 so weekly, 16 weeks, 
thru Horton-Noyes Co., Providence. 

Packard Motor Car Co., Detroit (auto 
show), 8 ta, thru Young & Rubi- 
cam, N. Y. 

Optical Membership Plan Inc., New 
York, 5 sp weekly, ta series, direct. 

Madison Personal Loan Co., Jamaica, 
weekly sp, placed direct. 

Continental Baking Corp., New York 
(Wonder bread), 26 so, thru Benton 
& Bowles, N. Y. 

WNEW, New York 

American Fruit Growers, New York 
(Blue Goose fruit), 4 sa weekly, 
13 weeks, thru Walker & Downing, 
N. Y. 

Monarch Wine Co., New Cork, 6 sp 
weekly, thru Arthur Rosenberg Co., 
N. Y. 

Crosley Distributing Corp., New York 
(radios), 3 sp weekly, 5 weeks, di- 
rect. 

Smith Bros., Poughkeepsie, N. Y. 

(cough drops), 3 sa weekly, thru J. 

D. Tarcher Co., N. Y. 
Rum & Maple Tobacco Corp., New 

York, 6 sp weekly, thru Arthur 

Rosenberg Co., N. Y. 
Beaumont Labs., St. Louis (4-way 

cold tablets), 25 so weekly, 13 

weeks, thru H. W. Kastor & Sons, 

Chicago. 

Roxy Theatre, New York (20th Cen- 
tury Fox Film release), 11 so week- 
ly, thru Kayton-Spiero Co., N. Y. 

WBNX, New York 

Adam Hat Stores, New York, 24 sa 
weekly, direct. 

Fairmount Creamery Co., New York 
(Fairmount butter), 2 sp weekly, 
thru Joshua Epstein Agency, N. Y. 

Banco de Napoli Trust Co., New York, 
6 sp weekly, direct. 

Stanback Co.. Salisbury, N. C. (head- 
ache powders). 6 sa weekly, thru 
Klinger Adv. Corp., N. Y. 

Garcia Wine Corp., New York (wme), 
6 sa weekly, direct. 

WINS, New York 

Madison Long Island Personal Loan 
Co., 21 so weekly, 13 weeks, thru 
Klinger Adv. Corp., N. Y. 

Compleat Collector Publishing Co., 
New York, 3 sp weekly, 15 weeks, 
thru H. Wallace Campbell, N. Y. 

KDYL, Salt Lake City 

General Cigar Co., New York (Van 
Dyck), 26 sp, thru Federal Adv. 
Agency, N. Y. 


Sold Out 

MESSER CANDY Co., Cincin- 
nati, bought 15 spot announce- 
ments on WCKY to extol the 
virtues of its Mayfair chocolates 
as Yule gifts, listing dealers. 
Two days before Christmas, the 
sponsor phoned the station and 
asked it to use the remaining 
spots to wish its customers a 
Merry Christmas. "We're all sold 
out of Mayfair chocolates and 
hard candy," he said, "and now 
we're getting ready for a record 
Easter business." 


Page 44 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


BGOFOAM PRODUCTS Co., New 
York (shampoo), which had done no 
advertising- of any kind prior to a re- 
cent 13-week participation on Ida 
Bailey Allen's Uomemaker's Hour on 
WMCA, New York, is reported con- 
sidering a half-hour variety program 
on a New York station. Distribution 
of product is at present confined io 
the metropolitan area. Bob Wheaton 
Productions, New York, handles the 
account. 

STANCO PRODUCTS. New York, 
makers of Mistol, Nujol and Flit, have 
dropped their transcribed serials, Ca- 
reer of Alice Blair and Meet Miss 
J ulia, as of Dec. 28, with advertising 
plans for 1941 uncertain. McCann- 
Erickson, New York, agency on the 
account, expects radio to be included 
in the new campaign, however. 

HAROLD PHREN Inc., Springfield, 
111. (Dodge and Chrysler dealer), is 
sponsoring a thrice-weekly Post Card 
Auction on WCBS, Springfield. Pro- 
gram is written by Briggs-Hoffman 
features, St. Louis. 

WIEBOLDT STORES, Chicago (de- 
partment chain), on Dec. 23 renewed 
for 52 weeks its thrice weekly half- 
hour Musical Clock series on WMAQ, 
Chicago. Agency is Needham, Louis & 
Brorby, Chicago. 

WILSON & Co., Chicago (Ideal Dog 
Food ) , on Jan. 15 starts a six-weekly 
10-minute news period on WOW, 
Omaha, and on Feb. 1 starts six weekly 
spot announcements on KDKA, Pitts- 
burgh. Both contracts are for 52 
weeks. In addition on Dec. 23 firm 
renewed its six-weekly five-minute 
news period on WMAQ, Chicago. U. S. 
Adv. Corp., Chicago, handles the ac- 
count. 

JOHN MORRELL & Co., Ottumwa, 
la. (Dog Food), on Dee. 16 started 
a five-weekly lO'-minute news period on 
KMBC, Kansas City. On Jan. 1 the 
firm renews for 52 weeks Dogc/ie Dan 
on WMAQ, Chicago. Henri, Hurst & 
McDonald, Chicago, handles the ac- 
count. 

MODERN FOODS Inc., Los Angeles 
(Hasty Pastry Pie Crust dough), re- 
cently organized, is sponsoring thrice 
weekly participation on Sunrise Sa- 
lute, KNX, Hollywood. Contract is 
for 13 weeks ending March 14. Agency 
is W. C. Jeffries Co., Los Angeles. 

SECURITY-FIRST NATIONAL 
BANK, Los Angeles (loans and in- 
vestments), in a Southern California 
campaign, on Jan. 1 starts using 
nightly station-break announcements 
on KFI KTMS KMJ KXO KVEC. 
Contract is for 26 weeks. Agency is 
Dana Jones Co., Los Angeles. 

STANDARD OIL Co., of California, 
one of the oldest users of radio time 
signals in the West, on Jan. 1 re- 
newed for 52 weeks its time signal 
spots on all the major stations in the 
key markets in six Western States — 
California, Washington, Oregon, Utah, 
Arizona and Idaho. Standard thus en- 
ters its eighth year as a consistent 
user of time signal announcements. 
Agency is McCann-Eriekson, San 
Francisco. 

ROMA WINE Co., Lodi, Cal. (wines) 
recently expanded the list of stations 
carrying its thrice-weekly What Do 
You Think, Monday, Wednesday, Fri- 
day, 6:45-7 p.m. (PST), to a total of 
23 when it added three Utah stations 
— KLO, Ogden; KEUB, Price, and 
KOVO, Provo. Three stations in Ari- 
zona and 17 in California release the 
program. Account is handled by Ces- 
ana & Associates, San Francisco. 


MASTER PHOTO FINISHERS 
ASSN., Los Angeles, new to radio, on 
Dec. 22 started sponsoring a weekly 
one hour audience participation game, 
titled Swingo, on KFWB, Hollywood^ 
Contract is for 52 weeks. Partici- 
pants secure game cards from neigh- 
borhood drug stores or other concerns 
using the sponsor's service. More than 
130 prizes are awarded weekly. Al 
Jarvis conducts the program, with 
musical interlude supplied by Leon 
Leonardi's orchestra. A different na- 
tionally known composer is also feat- 
ured each week as special guest. Smith 
& Bull Adv., Los Angeles, is the agen- 
cy, with .Tohn Cohan, account execu- 
tive. 

HOFFMAN CANDY Co., Los Ange- 
les (wholesalers), using two spot an- 
nouncements weekly on KNX and 
KECA, and one each week on KHJ, 
during the holiday season, plans to 
continue its campaign through Janu- 
ary. Agency is The Mayers Co., Los 
Angeles. 

SANTA FE VINTAGE Co., Los An- 
geles (wines), new to radio, in a six- 
week test started Dec. 7 is using five 
spot announcements weekly on KHJ, 
that city. Firm plans to include other 
Southern California stations in Janu- 
ary. Agency is West & Associates, Los 
Angeles. 


Clipper Craft Drive 

TRIMOUNT CLOTHING Co., Bos- 
ton (Clipper Craft Clothes), will 
start a spring spot campaign on 
about 40 stations about March 15. 
One-minute transcribed dramatized 
announcements will be used, stag- 
gered on a basis of three times a 
week to once a day in various mar- 
kets. Sponsor has recently pur- 
chased on WLW, Cincinnati, a 
quarter-hour news commentary 
heard Sundays from 11-11:15 p.m. 
Emil Mogul Co., New York, is 
agency. 

DODGE DEALERS of Chicagoland 
in mid-December moved the weekly 
half hour Hall of Sport from WGN, 
Chicago, to WBBM, same city. The 
program features a board of sports ex- 
perts who answer questions submitted 
by listeners, and is placed by Ruth- 
rauff & Ryan Inc.. Chicago. 

WINCHARGER Corp., Sioux City, 
la. (windmills and antenna towers) 
is sponsoring a three-times weekly se- 
ries on KSC.J, originating in the com- 
pany's factory. Announcer Charles 
Sebastian visits a different department 
of the factory for each broadcast. 


TO PLUG the picture, "Love Thy 
Neighbor", starring Fred Allen and 
Jack Benny, Paramount Pictures, New 
York, purchased a quarter-hour on 
WOR. Newark. Program, which orig- 
inated in front of the Paramount 
Theater, New York, the night of the 
premiere, consisted of interviews with 
screen and radio celebrities. Buchanan 
& Co., New York, is the agency. 

CHASE NATIONAL BANK, New 
York, has renewed on WJZ, New York, 
for another 13 weeks starting Dec. 24 
the Tom Powers 10-minute com- 
mentary, titled But That's Not New 
York, Tuesdays and Thursdays, 7 :30- 
7 :40. Albert Frank-Guenther Law, 
New York, is the agency. 

CLICQUOT CLUB Co., Chicago, 111. 
(Clicquot Club), on Dec. 25 started a 
13-week schedule of 15 spot announce- 
ments weekly on WGN and WCFL, 
Chicago, and WIND, Gary, Ind. 
Schwimmer & Scott, Chicago, is 
agency. 

HEILEMAN BREWING Co., La- 
Crosse, Wis. (Old Style Lager), uses 
radio for the first time in sponsoring 
five weekly spot announcements on 
WGN, Chicago, effective Jan. 1. L. W. 
Ramsey Co.. Chicago, is agency. 



ODAY, neitKer medicine nor mercKandising 
can diagnose wisely from mere surface indica- 
tions. TKat's wKy we consider it our jot to dig for tfie 
basic factors affecting any spot-broadcasting situation, and 
to present tKem without color or bias. 

John Blair & Company 

National Representatives of Radio Stations 


CHICAGO 

520 N. Michigan Ave. 

superior 86S9 


NEW YORK DETROIT 

341 Madison Avenue New Center Bldg 

Murray HiU 9-6084 Madison 7889 


ST. LOUIS LOS ANGELES 

435 Paul Brown Bldg. Chamber of Comm. Bldg. 

Chestnut 4154 Prospect 3584 


SAN FRANCISC9 
608 Russ Building 
Douglas 3188 


BROADCASTING • Broadcast Advertising 


January I, 1941 • Page 45 


FEDERAL OUTFITTING Co.. Los 
Angeles (chain clothiers), out of radio 
for some time, on .Jan. S start.s spon- 
sorinj; the weekly (inarter-hour con- 
test proftram. Ixadio Charades, on 3 
Southern California Don Lee network 
stations ( KII.I KFXM KPMC) , Fri., 
7 :l.i-7 p.m. Contract is for 13 
weeks. Written hy Walter Guedel, the 
series ^vill be produced by Fred 
Becker, radio director of ITeintz, Pick- 
ering & Co., Los Angeles, agency serv- 
icing the account. Dave Young will 
conduct the program, with SO mer- 
chandise certificates awarded weekly. 
Firm, in addition, on Jan. 17 starts 
sponsoring a thrice-weekly quarler- 
quarter-honr early morning program 
on KXX, II(dlywoo(l. Program details 
are now being worked out. 

AGNEW-SURPASS SHOE Stores 
Ltd. (chain) has expanded its weekly 
half-hour Fiiii Parade on CFRP, To- 
ronto, by recording the show, the tran- 
scriptions starting Dee. 12 on C.TKL, 
Kirkland Lake, Ont. ; CKSO, Sudbury, 
Ont. ; CKGB, Timmons, Ont. Account 
was placed by Dickson & Ford Ltd., 
Toronto. 

BREAKFAST CLUB COFFEE Inc., 
Los Angeles (coffee), formerly a con- 
sistent user of West Coast spot radio, 
on Jan. 7 starts spon.soring twice 
weekl.v the Voice of Friendship, with 
Rita Murray, commentator, on three 
CBS California stations— K N X, 
KARM, KSFO— Tuesday, and Thurs- 
day, 7 :45-8 a.m. Contract is for 52 
weeks. Lockwood - Shackelford Adv. 
Agenc.y, Los Angeles, has the account. 


Clear All Wires 

KIDO, Boise. Ida., claims a 
real radio first and defies 
anyone to dispute it. The 
Rocky Mountain Syrup Co., 
a new concern, has purchased 
two 25-word announcements 
on the station. But the sales 
manager of the firm was so 
enthusiastic about his new 
radio "program" that he 
purchased space in a Boise 
paper to inform listeners that 
Rocky Mountain was on the 
air. The ad read: "Rocky 
Mountain Syrup Company's 
Sourdough Syrup on the Air 
over KIDO Monday and Sat- 
urday between 7 and 8 a.m." 


REGAL AMBER BREWING Co., 
San Francisco (beer and ale) has re- 
newed for 52 weeks its quarter-hour 
Regal AmMings, featuring Herb Caen, 
Chronicle columnist, on KPO, San 
Francisco. Mondays, 8 :15-8 :30 p.m. 
Agency is M. E. Harlan, San Fran- 


EUCLID CANDY Co. of Cal., San 
Francisco (Red Cap candy) on Dec. 
16 started a weekly series Junior 
G-Man, featuring Jack Goodman and 
Don Victor, Mondays, 5 :15-5 :30 p.m., 
on KFRC, San Francisco. Sidney 
Garfinkel Adv. Agency. San Francisco, 
is agency. 


Ouf PU4ge ^ff 1941, 

GUARANTEED 
TIME 


For National Spot Advertisers 
in BALTIMORE 


NOTE: Right now there are 
several popular "live talent" 
shows with ready-built audi- 


ences available for sponsor- 
ship. Write for details or see 
your Petry representative. 


WFBR 

National Representative: Edward Petry & Co. 


^ ON THE NBC RED NETWORK ^ 


ROBINSON LABORATORIES, Phil- 
adelphia, has cut a series of 24 tran- 
scribed announcements for Parisian 
Tailors, Philadelphia, for u.se on the 
tailoring concern's nightly Night Clith 
of ike Air on WPEN, Philadelphia. 
Announcements were by Tom Livezly, 
of the station staff. 

BRAUN BAKING Co., Pittsburgh 
(bakery goods), is currently sponsor- 
ing five-weekly quarter-hour programs 
featuring the Dream Weaver on 
KDKA, Pittsburgh. For the second 
consecutive season the firm is spon- 
soring the Pittsburgh i^ortion of the 
^Mutual cooperative program Show of 
the Week on WCAE. W. E. Long Co., 
Chicago, is agency. 

NATIONAL FUNDING Corp., Los 
Angeles (finance), a heavy and con- 
sistent user of West Coast radio time, 
is currently sponsoring a daily quarter- 
hour newscast on KGO, and four simi- 
lar programs each week on KFI, as 
well as 10 minute news periods on 
KPO, five times weekly. In addition, 
the firm is using a five-minute pro- 
gram, Seven Top Neivs Stories of the 
Day. five times weekly, on KSFO and 
KNX, and daily participation in Rise 
& Shine on KHJ. A total of 126 time 
signal announcements are being spon- 
sored weekly on KWJJ, with 35 per 
week on KEX and 14 on KGW. 
Smith & Bull Adv., Los Angeles, has 
the account. 

BETH WEBER'S CHARM 
SCHOOL, Chicago, on Dec. 11 started 
a weekl,y quarter-hour program enti- 
tled Smart Set on WJJD, Chicago. 
The program is conducted by Rose- 
mary Wayne who interviews radio, 
stage and screen stars. Effective Jan. 
1, firm will increase its schedule to 
thrice-weekly. Account was placed 
direct. 

OCCIDENTAL LIFE INSURANCE 
Co., Los Angeles, out of radio for ap- 
proximately three years, in a 13-week 
test campaign ending March 27 is 
sponsoring the weekly half-hour School 
Kids Kwiz on KECA. that city. Agen- 
cy is Heintz, Pickering & Co., Los 
Angeles. 

GROVE LABS., St. Louis (Bromo 
Quinine), on Dec. 9 started a 13- 
week schedule of five-weekly one-min- 
nte transcribed announcements on 
KFBB, Great Falls, Mont.; KIDO, 
Boise, Ida. ; KGHL. Billings, and 
KOH, Reno. J. Walter Thompson Co., 
Chicago, handles the account. 


Fight Funds to Charity 

WHEN THE Jacob Ruppert Brewery. 
New York, sponsored on WINS, New 
York, the broadcast of the Diamond 
Belt Amateur Boxing Championships 
held Dec. 6 in Madison Square Gar- 
den, both the station and the agency 
handling the account, Ruthrauff & 
Ryan, New York, donated all revenue 
from the broadcast to the New York 
Milk Fund, under whose auspices the 
bouts were held. 


A MONEY 
MAGNET! 

WAIR advertisers CASH IN on 
the magnetic force we've built 
in this money-making, money- 
spending territory. Better hurry 
up and JOIN — 

WAIR 

Winston-Salem, North Carolina 
National Representatives 
International Radio Sales 



FRIDAY the 13th, last, was natal 
day for Peter Grant, chief of the 
announcing staff of WLW-WSAI, 
Cincinnati, so Crosley friends sent 
him a singing telegram. Grant al- 
most fell over the piano when he 
observed that the singing messen- 
ger boy accompanied himself on 
the piano. 


Now Believes in 13th 

HAROLD DAVIS, program di- 
rector of WDAS, Philadelphia, 
had planned a program debunk- 
ing "Friday the 13th" as one 
of ill omen, but now believes im- 
plicity in the myth. Mirrors were 
to be broken in front of the 
microphone; a black cat was to 
be chased in front of the an- 
nouncer and an announcer was 
to carry the microphone under 
a ladder set up in the studio. 
At the last minute, Davis rushed 
into the studio with the last part 
of the script which stated defi- 
nitely there was no truth to 
the legend, only to trip over the 
microphone cord, break a tooth 
and the microphone. 


Morrell Extending 

JOHN MORRELL & Co., Ottum- 
wa, la. (E-Z Cut Ham), on Jan. 1 
renewed for 26 weeks its weekly 
participation in Women of Tomor- 
row on WJZ, New York. Other re- 
newals include: five-minute par- 
ticpiations in Home Forum and 
Shopping Circle on KDKA, Pitts- 
burgh, effective Dec. 4 for 26 weeks 
and presented twice daily on differ- 
ent days; five quarter-hour pro- 
grams weekly featuring Ty Tyson 
on WWJ, Detroit, effective Nov. 4 
for 26 weeks; thrice-weekly four- 
minute participation in Mildred 
Ca)ison's Home Forum program on 
WBZ, Boston, effective Nov. 1 ; five- 
daily one-minute participation in 
Ruth Chilton's Household program 
on WSYR, Syracuse, effective Nov. 
11. The firm renewed Dec. 29 on 
behalf of Red Heart dog food Boh 
Becker's Chats About Dogs on 52 
NBC-Red stations and WON, Sun- 
day, 3:45-4 p.m. Henri, Hurst & 
McDonald, Chicago, handles the 
account. 



The ONLY Radio 
Transmitter of this 
or greater power 
withia 75 miles of 
Sioux City 


Page 46 • January 1, 1941 


BROADCASTI 


N G • Broadcast Advertising 


Right to Perform 
Records Sustained 

Supreme Court Refuses Plea 

To Review Whiteman Case 

BROADCAST stations are free to 
perform phonograph records with- 
out fear of paying monthly fees to 
the record manufacturers or per- 
forming artists by virtue of the 
refusal Dec. 16 of the Supreme 
Court to review the decision of the 
U. S. Circuit Court of Appeals in 
the RCA-Whiteman test case. 

By declining to grant certiorari, 
the highest tribunal in effect sus- 
tained the opinion of the Circuit 
Court rendered last July 25, in 
which it held that a broadcaster 
may buy ordinary phonograph rec- 
ords and use them on the air with- 
out the necessity of obtaining per- 
mission from either the manufactur- 
ing company or the recording art- 
ist. Thus, the appellate court's de- 
cision represents the law in all 
States save Pennsylvania, where a 
different rule prevails because of a 
State Supreme Court decision in 
the Waring vs. WDAS case. 

RCA and the National Assn. of 
Performing Artists sought to have 
the Supreme Court review the ap- 
pellate court's decision. The appel- 
late court had reserved an opinion 
of the Federal District Court in 
New York, which had held that 
both manufacturing company and 
artist possessed restrictive rights. 

Possible State Suits 

Whether there will be new liti- 
gation on this issue, of primary 
importance to independent stations, 
is conjectural. So far as could be 
ascertained, RCA Mfg. Co. will not 
attempt further litigation, for the 
present in any event. NAPA, 
formed for the specific purpose of 
seeking revenue for recording 
artists if their words are per- 
formed is expected to file addi- 
tional suits in New York and prob- 
ably in other areas, in an effort to 
establish the right of the perform- 
ing artists against purported record 
competition. 

The NAPA procedure, is is un- 
derstood, probably will be to bring 
actions in State courts rather than 
in Federal tribunals, and establish 
State laws which might take prece- 
dence over the strong decision of 
the Federal appellate court. 

While the Supreme Court did not 
hand down a written opinion in re- 
fusing certiorari, NAPA spokes- 
men entertain the view that the re- 
fusal to review was based on the 
conclusion that no Federal question 
was involved and that the matter 
is purely one of New York State 
law. 

Following the opinion of Federal 
Judge Vincent L. Leibell in August, 
1939, holding that the manufacturer 
and artist possessed restrictive 
rights, RCA announced a licensing 
plan under which stations would 
pay royalties for performance of 
records, ranging up to $300 per 
month. When WNEW, N. Y., ap- 
pealed the case, RCA held in abey- 
ance its licensing plan. Other rec- 
ord companies also considered li- 
censing arrangements but suspend- 
ed activity once the appeal was 
noted. NAPA financed the litiga- 
tion for Paul Whiteman. The 
WNEW expense was underwritten 
by NAB, which retained Stuart 
Sprague and Col. Joseph M. Hart- 
field of New York as special coun- 
sel. 


COLUMBIA Recording Corp. has 
completed arrangements with Lang- 
Worth Feature Programs to record all 
of their 1941 library of non-ASCAP 
music at CRC's studios in New York, 
according to William A. Schudt, gen- 
eral manager of the CRC transcription 
division. Some 400 of the Lang-Worth 
basic library selections were recently 
recorded by CRC and the balance, 
comprising some 1700 numbers, are 
masters recently reprocessed by CRC 
from which new pressings have been 
mnaufactured. 

ROY ROGERS Inc., Hollywood pro- 
duction unit, has filed articles of in- 
corporation with the California Sec- 
retary of State in Sacramento. Firm, 
temporarily established in North Hol- 
lywood, has been organized to produce 
motion pictures, live and transcribed 
shows, and phonograph recordings. 
Personal management of talent is also 
included. Roy Rogers, cowboy film 
actor, is listed as president, with Lou 
Fulton, free lance writer-producer, 
vice-president, Cecil Schley is secre- 
tary-treasurer, and Sam Houston Al- 
lan, counselor. 

VARIETY INVBSTMBiNTS PTY. 
Ltd., Melbourne, Australia, with 
headquarters at 239 Collins St., has 
taken over studios and equipment of 
the recording division of the Victorian 
Broadcasting Network. Although in- 
corporated as a separate company, it 
will function for the network, and 
in addition engage in general recording 
business. David F. Syme is managing 
director, with R. A. Fitts, general 
manager and chief engineer. 

RADIO HOUSE Inc., new radio pro- 
duction and transcription recording 
company, has opened offices at 18 E. 
50th St., New York. Martha Jayne 
Rountree, former advertising agency 
executive and Walter Royall, formerly 
with NBC, head the organization. 
Telephone number is Eldorado 5-1860. 


FTC Actions 

CRAZY WATER Co., Mineral 
Wells, Tex., has been ordered by 
the Federal Trade Commission to 
stop alleged misrepresentations in 
advertising, via radio and other 
media, for Crazy Mineral Water, 
Crazy Water Crystals and Crazy 
Fiz, according to a Dec. 21 FTC an- 
nouncement. Charles H. Phillips 
Chemical Co., New York, also has 
been cited to stop certain represen- 
tations in radio and other advertis- 
ing for Phillips' Milk of Magnesia 
Cleansing Cream and Texture 
Cream; Primrose House Sales Co., 
New York, ordered to stop certain 
representations via radio and other 
media for Delo skin cream. The 
FTC has issued complaints, alleg- 
ing misleading advertising claims, 
against The Thomas Management 
Corp., Chicago, for hair prepara- 
tions and treatment, and Hy-Pen 
Corp., Matoaka, W. Va., for Hy- 
phen, proprietary. Parker Pen Co., 
Janesville, Wis., and W. A. Sheaf- 
fer Pen Co., Fort Madison, la., re- 
cently cited for alleged misrepre- 
sentations in advertising for their 
"lifetime" fountain pens, in mid- 
December answered the FTC com- 
plaints, maintaining that the pens 
will last for the lifetime of any 
purchaser if he avails himself of 
the provisions of the advertised 
guarantees. Fram Coi^p., East Prov- 
idence, R. I., has stipulated to stop 
certain representations for the 
Fram Oil & Motor Cleaner. 


NOW YOU CAN MAKE 


PRESTO RECORDINGS 



NEW PRESTO 8 8- A 

With the development of the new 88-A, 50 watt recording amplifier. 
Presto offers you for the first time a completely calibrated instan- 
taneous recording system. The frequency response of the 88-A 
amplifier is matched to the characteristics of both the Presto 1-C 
cutting head and the Presto recording disc. Changes in response 
due to varying groove diameter are taken care of by the Presto 
160- A automatic equalizer. 

Using this complete system you can make Presto instantaneous 
recordings which will reproduce a frequency range from 50 to 
9,000 cycles, uniformly, from start to finish. 

A selector switch on the 88-A control panel pre-emphasizes the 
high frequency response to match the NBC Orthacoustic or either 
of the two high fidelity lateral reproducing systems now standard- 
ized in most broadcasting stations. 

The 88-A amplifier has a gain of 
85 db providing all the amplification 
necessary between your program lines 
or preamplifiers and the cutting head. 
The power output is 50 watts with 1% 
distortion. It mounts on a 14" x 19" 
rack panel and has a built-in power 
supply. List price is $2 50.00. 

Add the 88-A amplifier and Presto 
1-C cutting head to your recording in- 
stallation. The results will be a revela- 
tion to you. Complete specifications 
are given in a new Presto catalog sheet 
just issued. 



RECORDING CORPORATION 

242 West 55th Street, New York, N. Y. 

World't Largttt Manufaelufrt of Inslanlaneeut Sound Rocording Equipmtnl and Discs 

L 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 47 



Broadcasters in Canada to Consider 
Plan for a Permanent Paid President 


THE BEST/SELLING 



COMMUNICATIONS 
RECEIVER 


Here is one of the many reasons for 
Hallicrahers supremacy in the amateur 
communications field. The new 1941 
SX-28 gives you top quality perform- 
ance plus the finest precision crafts- 
manship obtainable. 

Check all these improved features! 15 
tubes — 6 bands — Frequency range 550 
kc to 42 mc. — Two stages preselection 
— Electrical bandspread on ALL BANDS 
including international short wave band 
— Calibrated bandspread inertia con- 
trolled — Micrometer scale tuning iner- 
tia controlled — Tone and AC On-Off — 
Beat Frequency Oscillator — AF Gain — 
RF Gain — Crystal phasing — Adjustable 
noise limiter — Send-receive switch — 80, 
40. 20 and ID meter amateur bands 
calibrated — Wide angle "S" meter — 
Band pass audio filter- — Improved sig- 
nal to image and noise ratio — Push- 
pull high fidelity, audio output — 6 
step wide range variable selectivity — 
Phone jack — Improved headphone out- 
put. Dimensions 20'/2" x 10" x 14%". 
Model SX-28 with crystal and tubes. 
$159.50. 


tJTe li a 1 1 i c r a F-f e r s inc. 

CHICACO, U.S.A. 

< USED BY 33 GOVERNMENTS 

^^JS' SOLD IN 89 


By JAMES MONTAGNES 

THE Canadian Assn. of Broadcast- 
ers will appoint a permanent paid 
president at its annual meeting in 
Montreal Jan. 20, according to Har- 
ry Sedgwick, of CFRB, Toronto, 
CAB president for five years. 

"CAB business has taken an in- 
creasing amount of time in the 
past few years," Mr. Sedgwick 
said, "and the directors at our re- 
cent meeting in Montreal consid- 
ered the selection of a person suit- 
able to carry on the full time job 
of president, with its frequent trips 
to Ottawa to discuss matters with 
the Canadian Broadcasting Corp., 
to handle an increasing amount of 
details with agency executives, and 
an increasing amount of executive 
work in dealing with problems pre- 
sented by the station members." 

Rapid Growth 

The CAB has grown under Sedg- 
wick's guidance from a small group 
of station owners to an organiza- 
tion embracing practically all pri- 
vately-owned stations. Problems of 
operating a privately-owned sys- 
tem and a government-owned sys- 
tem as the CBC, which also has 
control over the private stations, 
continue to grow. With the advent 
of BMI (Canada) Ltd. duties of 
the CAB president have increased 
materially. 

Canadian broadcasters have not 
yet been fully acquainted with the 
plan, except as discussed by the 
CAB directors representing east- 
ern and western Canadian stations. 
The directors have looked over the 
field but no announcement of pos- 
sible appointees has been made. In- 
creased dues to pay the salary of 
the permanent president will be 
discussed at the conventions. Dues 
were doubled at the 1940 conven- 
tion, from peak quarter-hour rate 
to peak half-hour rate, bringing in 
about $22,000 for the year. 


CBY to Get 1 Kw. 

CBY, Toronto, non-commercial outlet 
of the Canadian Broadcasting Corp., 
i.s to be increased from 100 watts to 
1,000 watts by February, according to 
a report from the executive offices at 
Ottawa. A new site is being acquired 
for the new transmitter outside To- 
ronto. The increase in power is re- 
ported to assure of better alternative 
sustaining program service for cover- 
age of the Toronto area when CBL, " 
Toronto, is carrying commercial pro- 
grams. 


CHRIS HANSEN LABS., Canada, 
Toronto, on Jan. 13 starts for Junket 
thrice-weekly transcribed spot an- 
nouncements on 18 Canadian stations. 
Account was placed by A. McKim 
Ltd., Toronto. 



WfFBG 

ALTOONA, PA. 

• NBC RED 

• 250 WATTS 

• FULL TIME OPERATION 

• RAILROAD SHOPS ON 
FULL TIME SCHEDULE 


WFBG provides the only full cov- 
erage of the Altoona trading area. 


CANADA BUYS TIME 

Dominion Will Advertise Its 
Financial Drives 


THE Canadian Government's De- 
partment of National Revenue in 
mid-January will start the first 
of three big financial campaigns 
using radio extensively. The first 
is to remind Canadian taxpayers 
that wartime income tax payments, 
starting at $750 for single and 
$1,500 for married persons, can be 
paid on the installment plan with- 
out interest if first payments are 
made in January. Final plans for 
the campaign are not yet complete. 
The income tax section of the cam- 
paign is being placed through A. 
McKim Ltd., McConnell Eastman 
& Co., and Cockfield Brown & Co. 
The second and third sections of 
the campaign deal with the sale of 
war savings stamps (25 cents), 
war savings certificates, and the 
third war loan. Practically all ma- 
jor Canadian agencies will take 
part in some stage of the campaign. 


Canada Seeks Tourists 

THE Ontario government will 
spend about $300,000 in the next 
six mouths advertising the prov- 
ince as a haven for United States 
tourists, according to an announce- 
ment by Provincial Premier Mit- 
chell Hepburn. The campaign will 
be largely in conjunction with that 
of the Canadian federal govern- 
ment and other provincial govern- 
ments. Just how much of the cam- 
paign will be spent on radio has 
not yet been decided, Broadcast- 
ing was told Dec. 20 by Douglas 
Oliver, director of the Ontario 
Travel & Publicity Bureau. The 
British Columbia provincial gov- 
ernment has alloted $146,595 for 
tourist advertising, according to a 
report from Vancouver. 


GEORGE GRIM, head of the Min- 
neapolis Star-Journal radio depart- 
ment and producer of People Make 
News, sponsored bv the newspaper on 
WCCO, Minneapolis, left Dec. 26 via 
clipper for a month's vacation in 
South America. Mr. Grim is planning 
to make recordings on his trip with 
portable equipment he is taking with 
him, visiting nine cities including Rio 
de Janiero, Lima, and Buenos Aires, 
and returning to the Twin Cities on 
Jan. 25. 


Canada Limiting 
Sponsored News 

Network Stations Must Take 

Four CBC Reports Daily 

THE 25 privately-owned stations 
on the Canadian Broadcasting 
Corp. national network must take 
at least four of the six daily news 
broadcasts to be furnished by CBC 
beginning Jan. 1, according to a 
letter from general manager Glad- 
stone Murray to the station opera- 
tors. 

In his letter Murray re-empha- 
sized that none of the CBS news- 
casts, which will be furnished the 
network stations free of charge, can 
be sponsored either directly or in- 
directly. This section of the letter 
was interpreted as a warning to 
station operators that no spot an- 
nouncements could be used in prox- 
imity to the CBC newscasts. 

Similarly, under the new plan, 
sponsored newscasts after Jan. 1 
may carry only an institutional 
credit line and cannot be tied in 
with spot announcements before 
or after the news. 

Stations not on the network may 
obtain the news free but must pay 
line charges where necessary. The 
four "must" newscasts will be car- 
ried at 8 a.m. and 1, 6 and 11 p.m. 
(ED ST). The other news periods 
will be at 10:55 a.m. and 3:27 p.m. 

The news will be rewritten by a 
special CBC staff from the reports 
of British United Press and Cana- 
dian Press. 


Hovde Heads AMA 

DR. HOWARD T. HOVDE, as- 
sistant professor of marketing in 
the Wharton School of Finance & 
Commerce of the U of Pennsylvania, 
on Dec. 28 was elected president of 
the American Marketing Assn. at 
the association's annual convention 
in Chicago. He succeeds Dr. Donald 
R. G. Cowan, director of commercial 
research of Republic Steel Corp., 
Cleveland. Other AMA officers 
elected at the meeting were .Archi- 
bald M. Crossley, of Crossley Inc., 
vice-president, and Robert F. El- 
der, Lever Bros. Co., director. 

BUTHRAUFF & RYAN has signed a 
five-year contract for Radio Coverage 
Reports which, according to Edgar 
Felix, director of the service, is the 
longest term research contract ever 
signed in the broadcast field. C. T. 
Ayres, business manager of the agen- 
cy's radio department, handled the 
deal. 




5000 


WBNX 


WATTS 

DAY WNIGHT 


YOUR BEST NATIONAL SPOT BUY 


A NEW APPROACH TO THE NEW YORK MARKET 


Page 48 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


SUPER FM PLANNED 
IN WINSTON-SALEM 

A SORT OF "super" FM station, 
which would have a primary cover- 
age area of 70,000 square miles 
embracing about 5,000,000 popu- 
lation, is proposed in an applica- 
tion filed with the FCC Dec. 19 by 
Gordon Gxay, broadcaster and 
newspaper publisher of Winston- 
Salem, N. C. Mr. Gray is the li- 
censee of WSJS, and is also iden- 
tified with the Reynolds tobacco 
interests. 

The application is for location of 
a 50,000-watt FM transmitter on 
Clingman's Peak, 6,600 feet above 
sea level in the Mt. Mitchell area 
of North Carolina. The top of the 
antenna would be the highest point 
m the United States east of the 
Rockies, towering 6,875 feet. The 
70,000-square mile area encom- 
passed in the estimated coverage 
includes part of the Southern Ap- 
palachians, the cotton and tobacco 
Piedmonts and the Tennessee Val- 
ley basin. Service would be ren- 
dered to portions of seven States 

North Carolina, South Carolina, 
Georgia, Tennessee, Virginia, West 
Virginia and Kentucky. 

Mr. Gray states he proposes to 
operate the station primarily in the 
particular interest of the region 
and believes it would be an impor- 
tant factor in accelerating South- 
ern industrial development. Asso- 
ciated with hfin in an advisory ca- 
pacity is Lewis Windmuller, of 
Washington, who has been identi- 
fied with radio since 1920. Engi- 
neering aspects of the project are 
under supervision of Glenn D. Gil- 
lett, consulting radio engineer, and 
Reed T. Rollo, Washington attor- 
ney, is counsel. 


FCC Grants Extensions 
For Licensees of FM 

DESIGNED to facilitate FM's 
transition from experimental to 
commercial operation, the FCC on 
Dec. 19 announced it will author- 
ifn'j "°" appropriate request", a 
60-day extension of experimental 
I'M licenses due to expire auto- 
matically Jan. 1. The plan was an- 
nounced after it was indicated more 
time would be needed in some cases 
to switch from an experimental to 
a regular program basis. 

The Commission indicated it 
would deny permittees' requests 
for temporary authority to broad- 
cast commercially unless it is shown 
the permittee has complied substan- 
tially with the terms of his permit. 
However, special temporary au- 
thority will be granted for bona 
nde technical experimentation in 
connection with construction of FM 
stations, the FCC stated. At the 
time of the announcement, the FCC 
had granted a total of 25 commer- 
cial FM licenses, with 33 experi- 
mental FM licenses outstanding. 


FM Shown Police 

WHEN the American Police Com- 
munication Oflficers met in early 
December at Orlando, Fla., FM 
played an important part in the 
convention. GE engineers staged a 
demonstration of interference-free 
service. Members of APCO heard 
• description of GE field tests show- 
, ing FM coverage, readability, lack 
I of noise and interference as well 
as operation of stations on the same 
channel. Police and utility FM 
equipment were on display. 



FM HISTORY was made recently 
at W2X0R, FM adjunct of WOR, 
Newark, when the first contract for 
an FM commercial broadcast was 
signed on behalf of Longines-Witt- 
nauer Co. In the W2X0R control 
room, presumably to carry out the 
symbolic impression, J. R. Poppele 
(left), WOR chief engineer, and 
Theodore C. Striebert, vice-presi- 
dent and general manager of the 
station, watch as Fred Cartoun, 
vice-president of Longines - Witt- 
nauer, applies the fine Spencerian 
flow to a contract calling for Lon- 
gines evening time announcements 
on W2X0R for the year 1941. 


A NEW weekly series dramatizing the 
legends of cities, titled Tale of a City, 
produced by the NTA Radio Workshop 
and written by Frances Joselyn has 
been started on WNYC, New Tork 
municipal station. Series is heard Sat- 
urdays, 3 :30-3 :45 p.m. 



Test your campaigns in a dual marltet — 
BOTH agricultural and industrial. WSOY 
gives you coverage of such a market. 


250 WATTS -1310 -FULLTIME • 


FM for Deaf 

INTERESTING sidelight of 
FM reception is the fact that 
many persons hard-of -hear- 
ing find that FM's high-fidel- 
i t y characteristics enables 
them to hear programs with 
much less effort, according to 
FM Broadcasters Inc. Al- 
though unable to enjoy much 
of ordinary radio broadcasts, 
poor hearers may actually 
hear a considerable portion 
of FM broadcasts without ef- 
fort. This results from a con- 
dition in many types of deaf- 
ness where the shriller notes 
are more readily detected by 
sub-normal hearing. FM, vdth 
a tonal range approximately 
three times that of ordinary 
broadcasting, provides these 
higher notes, which are 
sheared off in regular broad- 
casting. 


BROADCASTING • Broadcast Advertising 


I 



* This new Turnstile FM j 
Radiator is newer than FM it- 
self. Results of tests indicate 
it to be a revolutionary de- tjl 
velopment important to every 
station planning FM transmis- 
sion. Already proven, pro- 
duction is now under way, 
and the technical facts are 
available today. Write at 
once to JOHN E. LINGO & | 
SON, Inc. Dept. B-1, Cam- | 
den. New Jersey. (Please in- | 
dicate proposed FM frequen- 
cy and power in inquiry.) 


January I, 1941 • Page 49 


1 



f'^ PROGRAMS 


USING South American talent 
playing the night clubs in 
town, WIP, Philadelphia, 
has inaugurated A Night in 
Havana, weekly variety show fea- 
turing authentic Latin American 
music and song. Sergio Oria, 
Cuban producer, designed the 
series and acted as master of cei e- 
monies on the initial show. To ke( ■) 
the Latin American spirit intaci, 
Joe Frasetto, WIP mtisical directo] , 
dropped his first name in favor oi' 
"Jose". 


Ladies' Interests 

GIVING time to philanthropic or- 
ganizations and featuring a weekly 
interview with a career woman, the 
daily Milady's Mirror on KSAN, 
San Francisco, is built around sub- 
jects slanted to feminine listeners. 
The quarter-hour, conducted by 
Jean Anderson, after only a short 
time on the air, has 10 sponsors on 
a participating basis. 


Safe Sports 

DEVOTED to safety in sports. 
Play Safe! has started on WOR, 
Newark. Presented with the coop- 
eration of the Center for Safety 
Education of New York U, the pro- 
gram features noted athletes and 
coaches who tell listeners how to 
enjoy sports safely. 



We're Not Braggin'. . muck/ 


If you believe in surveys — a 
had nothing to do with it, paid 



MANHAHAN % 


UTCMif.SON, 


iwiCHITA 

OPRAH cCMfi';.jTE 
fJOEPf ^OEM:E • 
ARKAfJSAS C'TV^ CO-'fEVV.tLt^ 


•f 60 ions 

—4 


PONCA cm. 


1^" 


K L A 


M A 


CBS 


to 1 MV/M 
• 5000 DAY • CP 5000 NIGHT 


you should believe this one because KFH 

'nary a penny then look over the most 

recent 1940 Audience Survey for the 
state of Kansas. Note particularly that in 
Wichita— that booming market in Kan- 
sas—that more than twice as many people 
prefer KFH to any other Wichita station, 
that KFH is the preferred selection of 
more people than the other two sta- 
tions combined. From there on it 
BhouIdn''t take much figuring to under- 
stand why KFH should be included on 
your schedules. Wire for availabilities 
on , . . "The Wichita Station with the 
Programs !" 

That Selling Station for Kansas 

KFH 

WICHITA 

The Only Full Time CBS Outlet for Kansas 
• CALL ANY EDWARD RETRY OFFICE 


Gratitude 

WHEN TOM SLATER, who 
announces and directs the 
MBS series, This Is Fort Dix, 
looked over his mail the 
morning after the initial pro- 
gram, broadcast from the 
Army camp Dec. 15, the first 
envelope was a communica- 
tion from the United States 
Government. Briskly, Slater 
tore open the envelope, ex- 
pecting it might contain a 
letter of thanks from the 
Army for the Sunday pro- 
gram. Inside, Slater (Order 
No. 169) found one of those 
questionnaires which the 
lower draft number holders 
are receiving these days! 


Practice for Stenos 

PRACTICE dictation for stenogra- 
phers and commercial students is 
given thrice-weekly on the What's 
Your Speed feature of WINX, 
Washington. The show, conducted 
by Polly Pettner, shorthand expert, 
combines speed tests for stenos 
with commercial plugs for spon- 
sors. It is planned to sell the 10- 
minute program on a participating 
basis, with Miss Pettner dictating 
100-word commercials at various 
specified speeds. Other shows on 
the new WINX include Wings 
Over Washington, transcribed air- 
port interviews with visiting celeb- 
rities; Make a Wish, daily man-on- 
street show incorporating the usual 
personal queries and topics of the 
day with an invitation to each par- 
ticipant to express his fondest 
wish, awarding theatre tickets to 
participants ; Motorola News 
Nightcap, midnight to 1 a.m. news 
feature on which three 20-minute 
editions of INS news are repeated 
nightly, one after the other, so list- 
eners may tune in for any 20-min- 
ute period during the hotir and get 
a complete news summary. 

^ ^ ^ 

Prize Plus Bonus 

NEW SLANT on the telephone 
giveaway idea is provided by It's 
a Gift, new five-weekly quiz series 
sponsored by Palace Credit Cloth- 
ing Store on KQV, Pittsburgh. 
Using three announcers, handling 
three paddle wheels, and a city 
directory, the program each even- 
ing names a winner, who need not 
necessarily be a listener. Each win- 
ner is notified by telegram, and 
when he presents the telegram to 
the sponsor the following day re- 
ceives $15. If the winner hears the 
program and calls KQV within 30 
minutes after the program, he re- 
ceives an extra $5. 

* * * 

Right from Camp 
OKAYED by the War Department, 
WOAI, San Antonio, has started a 
new weekly series from Fort Sam 
Houston tracing the activities of 
military trainees. Announcer Hoyt 
Andres each week conducts inter- 
views with groups of trainees, 
showing the advancement made by 
the men as they take up various 
phases of training 



AGONIES of fatherhood were too 
much for Ray Rhodes, account ex- 
ecutive of KPO-KGO, San Fran- 
cisco. Waiting up for a 4 a.m. ar- 
rival of his first offspring, a girl, 
he trod wearily to work with the 
usual cigars and candy. A mimeo- 
graphed slip of paper offered sta- 
tistics on the new Elizabeth Louise 
Rhodes. Here is Ray, hard at work 
after passing around the memen- 
toes. 

* * * 

Shoes for Britain 
COMBINING business with char- 
ity, KFXM, San Bernardino, Cal., 
recently carried a special program 
tying in British relief with a sale 
at the sponsoring shoe store. Be- 
side a large barrel located at the 
store entrance, KFXM's Sidewalk 
Reporter interviewed passersby on 
their sentiments on aid to Great 
Britain. Townspeople were invited 
to drop usable foot apparel into the 
barrel for shipment to the British, 
with the store allovdng up to $2 
off on purchases for any old pair 
of shoes turned in. 

^ ^ H< 

Wired Requests 
LATEST promotion stunt by Pep 
Boys, auto accessory chain, for its 
all-night recorded Dawn Patrol on 
WIP, Philadelphia, is to dedicate 
a different night of the week as a 
salute to the various towns and 
cities in the coverage area. How- 
ever, instead of announcer Mort 
Lawrence reading off the particular 
Chamber of Commerce pronounce- 
ments, the residents of the town are 
called upon to exploit the merits 
of their city through telegraphed 
requests. Giant telegrams, calling 
attention to this new feature, have 
been posted at all the sponsors' 
branch stores in the area. 

* * * 

Music & Adventures 
AN ORIGINAL children's fantasy, 
Tink, Beetle & Mouse, on Dec. 21 
had its premier performance on 
WJJD, Chicago, under direction of 
Sally Thorson. Featuring original 
music sung by a leading soprano 
of the Chicago Opera company, the 
children's series is based upon the 
unusual adventures of Tink, a 
white kitten. Beetle, a beetle, and 
Mouse, of course, a mouse. 


Test Your Program Over 

WJBC 


BLOOMINGTON, ILL. 

Central Illinois — one of 
America's three richest ag- . 
ricultural markets; center] 
of the hybrid corn industry. 
380,600 responsive people 
live in radio homes in tha 
primary area of WJBC. 
Test over WJBC 1200 K. 
250 W. 

Noll. Rep.: COX & TANZ 


Page 50 • January 1, 1941 


BROADCASTING • Broadcast Advertising fi 


Name the Window 

COOPERATIVELY sponsored on 
WEBQ, Harrisburg, 111., is the new 
Wheel of Fortune quiz show. Each 
day during the week a large 
"Wheel of Fortune" is placed in 
the window of a different sponsor. 
On each program a name is picked 
at random from the telephone di- 
rectory and the number called. If 
the person answering can tell 
where the wheel was displayed the 
previous day, he receives a mer- 
chandise award. 


From Virginia Bases 

AIRED from various military bass 
in Virginia, and featuring talents 
of soldiers, sailors, marines and 
other service men, Okay, America 
has been started on WRVA, Rich- 
mond. Guest stars from Tidewater 
Talent Time also are occasionally 
heard on the program, broadcast 
before audiences of service men. 
Impromptu entertainment by 
WRVA talent follows each broad- 
cast. Joe Brown presides as m.c. 

* * * 

Thine is Mine 
INSPIRED by the recent destroyer- 
base deal between the United States 
and Great Britain, the British 
Broadcasting Corp. has started a 
news series, Your Good Name is 
Mine. Francis Dillon takes a re- 
cording van to various communi- 
ties after which the over-age de- 
stroyers have been named, all of 
which have the same name as an 
American town, and there records 
interviews with local citizens. 

^ ^ * 

Camp Talent 

COLOR and human interest of 
army life are reflected in the new 
Soldier-All Talent feature, origi- 
nated Sundays from Camp Ord, 
near Monterev, Cal., by KFRC, San 
Francisco, for Don Lee-MBS. The 
entire program is built around tal- 
ent selected from troops stationed 
at Camp Ord. The San Francisco 
Examiner is sponsoring the local 
presentation on KFRC. 

* * * 

Title Clues 

LISTENERS to the Musical Mys- 
teries weekly quiz program on 
WINS, New York, can win prizes 
and tickets to future broadcasts if 
they correctly solve a dramatized 
mystery, with the clue contained 
in the title of a popular tune played 
by the orchestra. Patricia Ellis, 
screen star, is "mistress of quiz" 
for the program. 


Folksy Stuff 

SPONSORED by Georgia Power 
Co. as an institutional project. Just 
Home Folks on WGST, Atlanta, is 
a five-weekly dramatic serial stres- 
sing the homey angle. Scripted and 
produced by Amanda H. Barnes, 
the series uses Atlanta talent only. 
After eight weeks on the air, the 
feature drew more than 2,500 let- 
ters in a name-the-twins contest 
offering a $100 first prize. 


FRESH FARM NEWS 
WNAX Reporter Goes Right 
To the Colleges 


A BETTER method of bringing 
its farm listeners the latest farm 
developments has been undertaken 
by WNAX, Yankton, S. D. and its 
farm service director, Charles Wor- 
cester. The station first sent Wor- 
cester on a six-day inspection trip 
to the State agricultural college 
where he talked with professors 
and research workers carrying on 
experimental work. In many cases 
Worcester was able to obtain in- 
formation on various experiments 
affecting Midwestern farmers that 
had never before been made public. 

Daily transcriptions were made 
and used on the station while he 
was away. On the transcribed pro- 
grams Worcester attempted to in- 
terpret the efforts of scientists and 
farm specialists in terms of their 
practical value to farm listeners. 

The feature proved so popular 
with WNAX's big farm audience 
that similar inspection trips have 
been scheduled at four other agri- 
cultural schools in the station's 


National Spotlight 
RADIO entertainers who have at- 
tained great popularity in the San 
Francisco area, but are unknown 
to America at large are brought 
into the national spotlight in a new 
program, Hidden Stars, featuring 
Orrin Tucker's orchestra and Bon- 
nie Baker, on KGO, San Francisco, 
and NBC-Blue. Listeners in the 
bay region are asked to vote for 
their favorite local radio personali- 
ties. The winning act in each city 
is then brought to Chicago, New 
York or wherever the program 
originates for the network broad- 
cast. , 

* * * 

Soldiers' Quiz 

ORIGINATING at the recreation 
center of Fort Bliss, the weekly 30- 
minute Mental Maneuvers, quiz se- 
ries presenting four-man teams 
from troops at the fort, is spon- 
sored by Popular Dry Goods Co., on 
KROD, El Paso, Tex. Quiz mate- 
rial is of general nature, with each 
contestant selecting his subject. 
Sponsor awards high and low-score 
prizes. Program is designed to en- 
tertain resident soldiers and to ac- 
quaint local citizens with military 
life. 

* * * 

Movie Quiz 

MINUTE MOVIE MYSTERY is a 
new wrinkle in the weekly Agnew- 
Surpass Shoe Stores Fun Parade 
on CFRB, Toronto. The studio audi- 
ence is given a one-minute quiz_ to 
identify former names of moving 
picture stars with their present 
screen names. The producers, Dick- 
son & Ford, Ltd., find women know 
most of the names, while men in 
the audience come but a poor sec- 
ond. There is a $1 prize for the 
correct answers. 



WPTF 


going 50,000 watts, 
soon! 


From the Street 

THE six-weekly street interview 
series. Boy Greets Girl, on WIBC, 
Indianapolis, has been renewed for 
another year by the local William 
M. Leonard Garment Cleaners. 
Jane Day and Bill Schingel each 
weekday morning at 11:45 a.m. 
take up a station in front of the 
English Theatre on downtown 
Monument Circle and interview 
passersby, giving theatres passes 
and cigarettes as prizes for correct 
answers to questions. 


Orchids for You 

AN ORCHID a day is given away 
on a new series sponsored daily by 
Brunswick Floral Shop on WCLE, 
Cleveland. Sponsor each day selects 
the outstanding local personality 
in the news and sends him the daily 
orchid by special messenger imme- 
diately after announcing the name 
on the program. The five-minute 
daily program features recorded 
music and talks on flowers. Gregory 
& Bolton Adv. Agency, Cleveland, 
handles the account. 


Maestro's Moments 

A NOVEL feature of the WOR, 
Newark, daily Danceland program 
of recorded music, conducted by 
Eugene King, is a weekly Saturday 
afternoon forum called Off the Rec- 
ord, in which three topnotch or- 
chestra leaders or men from their 
bands are brought together for an 
informal roundtable session. The 
music men swap anecdotes, criticize 
each other's recordings, and com- 
ment on new trends in popular 
music. 


WSB Scholarships 

WSB, Atlanta, cooperating with 
the Georgia Bankers' Assn., is of- 
fering young Georgia farmers a 
minimum of 20 scholarships for an 
eight-week farm short course at 
the U of Georgia College of Agri- 
cult. At least two scholarships are 
to be awarded in each of Georgia's 
10 Congressional districts for the 
Jan. 6-Feb. 28 course. Value of the 
awards, covering expenses of the 
course, is expected to be about $50 
each. The offer is open to young 
farmers over 18 years of age. 


ILKA CHASE, who is heard on the 
NBC-Blue program Luncheon at the 
Waldorf for Camel cigarettes, is con- 
sidering a series of movie shorts based 
on the radio series. 


WDRC 


CONNECTICUT'S PIONEER BROADCASTER 


2 Resolutions 

, two timely New 
Here are *>"° , ResoWe 
Year's ResoluV.ons^ 
,o sell the r.ch Hartt 

'\rtlU » "or you. 
, station that . aJver- 

iSnr-tcity. 

,os-.c CBS *or Cor^necticut 


JOHNNIE O'HARA 


6,812 quarter hours 
of sportcasts for four 
consecutive years 

with KWK and 

not one 
sustaining. 


vl5^ RALEIGH, in the Center of North Carolina 


FREE Cf PETERS, Inc., National Representatives 



BROADCASTING • Broadcast Advertising 


January J, 1941 • Page 5"! 



FRED BECKER, onetime production 
manager of KROY. Sacramento, and 
more recently in charge of sales pro- 
motion and special events announcer 
of KARM, Fresno, has been ap- 
pointed radio director of Heintz, Pick- 
ering & Co., Los Angeles agency. 

JACK GALE, formerly account execu- 
tive of Ivar F. Wallin & Staff. Los 
Angeles agency, has joined Chas. H. 
Mayne Co. in a similar capacity. 

M. F. THOMAS, formerly of Brown 
& Thomas Adv. Corp.. New York, and 
Harvey Kneeland. formerly with Wil- 
liams & Saylor, Xew York, are presi- 
dent and vice-president, respectively, 
of a new advertising agency, which 
has assumed the name of Husband & 
Thomas, dissolved some two years 
ago. Offices are at 350 Madison Ave., 
New . York ; telephone is Vanderbilt 
6-5235. 

JACK VAN NOSTRAND, Young & 
Rubicam Inc., Xew York production 
supervisoi', is in Hollywood for confer- 
ences with Glenhall Taylor, agency 
producer of the CBS Silver Theatre, 
sponsored by International Silver Co. 

TOM LEWIS, radio production man- 
ager of Young & Rubicam Inc., Xew 
York, is in Hollywood to check on 
sponsored programs serviced by that 
firm, and also for conferences with Joe 
StaufEer, agency manager in that city. 

JERROLD C. ARXOLD, has been 
named executive vice-president of Lo- 
gan and Rouse Inc., Los Angeles. Miss 
Van Davis has been named a vice- 
president, moving up from account 
executive. The agency also announces 
that it has taken over the entire 14th 
floor of Pacific Finance Bldg. 



Northrup Returns 

LORRY R. NORTHRUP, for the 
last two years account executive of 
RuthraulT & Ryan, Chicago, and 
previous to that 
with BBDO and 
Charles Daniel 
Frey Co., Chi- 
cago, on Dec. 16 
was appointed 
manager of the 
Chicago office of 
Erwin, Wasey & 
Co. The new 
move reunites 
Mr. Northrup 
with the agency Mr. Northrup 
with which he was connected with 
for 12 years, 1918-30. Mr. North- 
rup succeeds W. L. Marshall, re- 
signed. 


DIAXA BOURBOX, Xew York pro- 
ducer of Ward Wheeloek Co., was in 
Hollywood to produce the Dec. 20 
CBS Camphell Playhouse, under spon- 
sorship of Campbell Soup Co. The 
pre-Christmas program, for the sixth 
consecutive year, featured Charles 
Dickens' A Christmas Carol, with 
Lionel Barrymore in his traditional 
role of Ebenezer Scrooge. 

HELEX L. ENXIS, for the last seven 
years in the San Francisco office of 
X. W. Ayer & Son, has jdined the Leon 
Livingston Adv. Agency, San Francis- 
co, in charge of radio, newspaper and 
magazine copy. 

DAKE-JOHAXET ADV. AGENCY, 
Los Angeles, has moved to 6103 Mel- 
rose Ave., Hollywood. 

S. G. ALEXAXDER, radio director 
of Weiss & Geller. Xew York, is the 
father of a daughter, born Dec. 15 at 
the Brooklyn Jewish Hospital. 



THERE'S A NEW 

L-A»W 

for 

NEW ENGLAND 
COVERAGE! 


DAVID D. CHRISMAN, formerly 
director and commercial manager of 
the Miller Broadcasting System, New 
York, tape recording firm, has been 
appointed vice-president of Raymond 
Spector Co., X^ew York, and director 
of the agency's radio activities. 

ALBERT P. ZABIN has been ap- 
pointed vice-president of Jasper, 
Lynch & Fishel Inc., New York. The 
firm of Albert P. Zabin Advertising 
Agency, New York, of which Mr. 
Zabin was president, has been dis- 
solved. 

H. J. RICHARDSOX, for a number 
of years vice-president in charge of 
sales of the Chicago Recording Co., 
early in December was appointed as- 
sistant to Freeman Keyes, president 
of Russel M. Seeds Adv. Agency, 
Chicago. 

C. JERRY SPAULDING Inc. is the 

new name of the agency formerly 
known as Otis Carl Williams Inc., 
Worcester, Mass. The business was 
purchased several years ago by Mr. 
Spaulding but the name had never 
been changed. 

E. J. HUBER, former partner of 
Huber & Creeden, Boston, has joined 
Glaser-Gottschaldt Inc., that city, as 
production manager. Mr. Huber came 
to Boston originally from New York 
to join the P. F. O'Keefe Adv. Agency. 

JOSEPH KENNELLY, formerly in 
the western division headquarters of 
Canada Dry Ginger Ale, Los Angeles, 
has been transferred to X"'ew York as 
assistant to W. S. Brown, advertising 
manager. 

JOSEPH H. CARO, the last week in 
December was appointed a vice-presi- 
dent of Earle Ludgin Inc., Chicago. 
For the last five years he has been as- 
sociated with the agency as an account 
executive. 

JAMES W. BRIDGE, for the last 
five years production manager of 
BBDO, Chicago, on Jan. 1 was given 
the additional duties of space buyer. 
He succeeds Joseph C. Lieb, who has 
joined the Chicago sales staff of Good 
Housekeeping. 

GERALD M. HELMAX, for the last 
three years copy chief and account 
executive of L. W. Ramsey Adv. Co., 
Chicago, on Jan. 1 becomes vice-presi- 
dent of Lane, Benson, McClure, Chi- 
cago agency. 

ALEX RUBEN, former promotion 
and merchandising manager of KFWB, 
Hollywood, has joined United Service 
Adv. Agency, New York, as manager 
of its radio department. 

H. C. SKINNER, manager of the 
Winnipeg office of Norris-Patterson 
Ltd., advertising agency, is recovering 
from a severe illness. 


Owned and Operated by 

HILDRETH & ROGERS CO. 

Publishers of 

LAWRENCE DAILY EAGLE 
and EVENING TRIBUNE 


WL AW 

LAWRENCE, MASS. 


GETCHELL VICTIM 
OF LONG ILLNESS 

J. STIRLING GETCHELL, 41, 
president of the advertising firm 
bearing his name, died in New York 
Dec. 18 of a streptococcus infec- 
tion which had confined him to the 
hospital since last March. Mr. 
Getchell in 1931 organized his own 
agency, which eventually developed 
into one of the ten leading agencies 
in the country. 

A veteran of the World War, 
Mr. Getchell got a minor agency 
job when he was mustered out of 
the Army in 1919, thereby starting 
his meteoric rise in the advertising 
field, which included associations 
with Lord & Thomas, J. Walter 
Thompson Co., and Lennen & 
Mitchell. Mr. Getchell is survived 
by his wife, the former Miss Sarah 
Paschall Davis, daughter of Nor- 
man Davis, chairman of the Ameri- 
can Red Cross, and by three sons, 
the youngest born Oct. 19, 1940. 


Operating full time with 5000 watts 
power, WLAW is now a "MUST" in 
every New England radio plan. Be 
sure to add WLAW to YOUR New 
England list to reach this rich market 
of nearly 3,000,000 people. 

yational R-epresentatives 

THE KATZ AGENCY, Inc. 

New York • Chicago • Detroit • Atlanta * Kansas 
City * Dallas ' San Francisco 


WFMJ 

has more listeners 
than any other 
station heard in 
Youngstown. 



Ryan Named to CAB 

F. B. (Barry) RYAN Jr., vice- 
president of Ruthrauff & Ryan, has 
been appointed a meinber of the 
governing committee of the Coop- 
erative Analysis of Broadcasting. 

Mr. Ryan was 
appointed by the 
American Assn. 
of Advertising 
Agencies, raising 
the AAAA mem- 
j-p-% bership on the 
d^is*"" ~ committee to 
three and placing 
^§ J^^H it on a parity 
with the Assn. of 
National Adver- 
Mr. Ryan tisers. Committee 
controls the CAE's operations on 
behalf of advertisers and agencies 
for the determination of the rela- 
tive popularity of commercial ra- 
dio programs. The six members 
now include D. P. Smelser, Procter 
& Gamble Co., chairman; C. H. 
Lang, General Electric Co., and A. 
Wells Wilbor, General Mills, repre- 
senting the ANA; George H. Gal- 
lup, Young & Rubicam; L. D. H. 
Weld, McCann-Erickson ; Mr. Ryan, 
representing the AAAA. A. W. 
Lehman is the CAB manager. 


Study Coast Survey 

WALTER BURKE, radio director of 
McCann-Erickson, San Francisco, has 
been appointed chairman of a commit- 
tee of advertising men to study means 
to extend the Hooper survey service 
on the Pacific Coast. Plans are being 
mapped for a report covering a two- 
month average. At present the Hooper 
service on the Coast covers a three- 
month average. 



WASHINGTON'S 1st 
24-HOUR STATION! 

Affiliated with Mutual Broadcasting System 

lOOO WATTS 

National Representatives 

INTERNATIONAL 
RADIO SALES 

WASH., D. C. 


Page 52 • January I, 1941 


BROADCASTING • Broadcast Advertising 



Hixson-O'Donnell Opens 
In N. Y. With Sinclair 
And Richfield Accounts 

WITH Hixson-O'Donnell Adv., Los 
Angeles, having been appointed to 
service accounts of Sinclair Refin- 
ing Co. (H-C gasoline and Opaline 
motor oil), and Richfield Oil Corp. 
of New York, the 
agency on Jan. 2 
will open New 
York offices in 
the International 
Bldg., 19 W. 50th 
St. 

Incorporated 
under the firm 
name of Hixson- 
O'Donnell Adv. of 
Delaware, officers 
are G. K. Breit- 
enstein, president; Robert M. Hix- 
son, vice-president; Sylvester M. 
Morey, vice-president and general 
manager; W. G. Carmody, secre- 
tary-treasurer, and Thomas E. Orr, 
assistant secretary. Morey was 
formerly advertising manager of 
Sinclair, and Orr his assistant. J. 
M. Nichols Jr., and L. B. Van 
Doren, joining the agency in execu- 
tive positions and as directorate 
members, were account executives 
of Federal Adv. Agency, New York, 
which formerly serviced the Sin- 
clair account. 

Julian E. O'Donnell is also a di- 
rector of the agency. Hixson- 
O'Donnell Adv., maintains its Los 
Angeles offices as a California cor- 
poration, servicing among its ac- 
counts, Richfield Oil Co. on the 
West Coast. The latter firm spon- 
sors the six-weekly quarter-hour 
Richfield Reporter on 6 NBC- 
Pacific Red stations, and on Jan. 13 
adds 4 NBC-Arizona stations to its 
list. New York division of Richfield 
Oil Co. currently sponsors Behind 
the News on WOR, that city. 


L & T Volume Up 

EMPLOYES of Lord & Thomas, 
New York, received a Christmas 
bonus of a half-month's pay, ac- 
cording to Edward Lasker, first 
vice-president and general manag- 
er, who stated, "Our volume in 
1940 was between $29,000,000 and 
$30,000,000, and from preliminary 
budgets we have prepared for next 
year — barring a general emergency 
— our volume should be at least as 
large." The firm also recently an- 
nounced that all employes called by 
the draft would receive three 
months salary together with an as- 
surance that wherever possible 
their jobs would be made available 
on their return to civilian life. 


ANA Spring Meeting 

ASSOCIATION of National Adver- 
tisers, New York, will hold its 
spring meeting at the Westchester 
Country Club, Rye, N. Y., May 14, 
15, 16, 17. The annual meeting will 
be held Oct. 22-25 at the Home- 
stead, Hot Springs, Va., it was an- 
nounced by H. W. Roden, chairman 
of the board. 


SUBCOMMITTEES of the NAB 
agency committee and the AAA radio 
committee met Dec. 20 for a discussion 
of standard order forms for use by 
agencies in the purchase of spot time. 
No conclusions were reached and 
another meeting is scheduled for Jan. 7. 


NORTHERN Broadcasting & Publish- 
ing Co. Ltd., Timmins, Ont., operat- 
ing CKGB, Timmins; CJKL, Kirk- 
land Lake, Out.; CFCH, North Bay, 
Out.; CKVD, Val d'Or, Que., has 
opened a representation office in Mon- 
treal in the Dominion Square Bldg., 
with R. A. Leslie in charge. 

WING, Dayton, O., has named Paul 
H. Raymer Co., Chicago, as its na- 
tional representative. 

KOOS, Marshfield, Ore., has appoint- 
ed Burn-Smith Co. as national repre- 
sentative. 

GEORGE ROBSLER has resigned as 
Chicago manager of Radio Advertis- 
ing Corp., which has moved to 307 
No. Michigan Ave. The firm after .Tan. 
1 will no longer represent WKBN, 
Youngstown, and WCAR, Pontiac. 

HOWARD WILSON Co. announces 
that after .Jan. 9 it will no longer 
represent KITE, Kansas City, and 
WINN, Louisville. 

INTERNATIONAL RADIO SALES 
has added the following stations to its 
list : WCOS, Columbia, S. C. ; WSNJ, 
Bridgeton, N. J.; KZRC, Cebu, 
Philippine Islands. It also represents 
WLWO, shortwave adjunct of WLW, 
Cincinnati, on the West Coast. 

PAUL F. ADLEB^. manager of the 
New York office of Sears & Ayer, sta- 
tion representatives, was married Dec. 
14 to Miss Beryl Sheer. 

CKRN, Rouyn, Que., has appointed 
Horace N. Stovin, Toronto, Montreal 
and Winnipeg, as exclusive represen- 
tative as of Dec. 15. 


AGENCY'S GREETING 
Louis E. Wade, Inc., Sponsors 
Holiday Message 


THE unique case of an advertising 
agency itself buying an hour of 
time on a local station to extend 
Christmas greetings to its clients, 
was presented Dec. 24 over WGL, 
Fort Wayne, by Louis E. Wade 
Inc., which handles various local 
accounts and also Allied Mills Inc., 
Chicago (Wayne Feeds). The 
agency's script writer set the scene 
around a Christmas tree, with each 
client drawing a gift package sug- 
gesting a musical tune. Nine ac- 
counts were thus saluted. 

The Wade agency reports that 
it has achieved considerable success 
with the Wayne Feeds account, 
which started to use weekly pro- 
grams and spots recently on 
WO WO, Fort Wayne; WLS, Chi- 
cago; WLW, Cincinnati; WBT, 
Charlotte; WHO, Des Moines; 
KFAB, Lincoln; WNAX, Yankton; 
WHIO, Dayton. The schedule will 
continue through Easter, and later 
expansion is planned. 


Stanley H. Hamber^ 

STANLEY H. HAMBERG, 30, space 
buyer and account executive of Frank 
0. Nahser Inc., Chicago, was found 
dead of heart failure in his automobile 
near the Lake Shore Athletic Club on 
Dec. 13. Before joining the newly for- 
med Frank C. Nahser agency in June, 
1939, Mr. Hamberg was space buyer 
of Kirtland-Engle Co., Chicago, and 
prior to that was connected with the 
media department of Erwin, Wasey & 
Co., Chicago. He is survived by his 
widow, Virginia, and an adopted son, 
18 months old. 


AGENCY 

LOFT CANDY CORP., New York to L. H. 
Hartman Co., Inc., N. Y. No radio plans 
have been announced but company has 
used spot announcements in the past. 

ALKINE CO., New Brunswick, N. J. (med- 
ical supplies), to Charles Adv. Service, 
N. Y. No radio plans at present, but spot 
announcements have been used in the past. 

HEALTHAIDS Inc., Jersey City (Serutan), 
re-appointed Raymond Spector Co., New 
York, for a two-year period. Agency plans 
to retain news and local personality pro- 
grams on present stations, and to add more 
stations after Jan. 1. 

RAINEY-WOOD COKE Co., Conshohocken, 
Pa. (Koppers Coke), to Richard A. Foley, 
Inc., Philadelphia. 

TRU-ADE BOTTLING Co., Merchantville. 
N. J. (True-Ade soft drinks), to Wettlin 
& Co., Camden, N. J., for all advertising 
in the Philadelphia trading area. 

M & H SPORTING GOODS Co., Philadel- 
phia, to Julian G. Pollock Co., Philadelphia. 
Radio is contemplated. 

ARBATE-SWIFT, New York (Slim-U- 
Ette fashions) to Modern Merchandising 
Bureau, N. Y. 

KENTUCKY MACARONI Co., Louisville, 
to M. R. Kopmeyer Agency, Louisville. 
deMUIR PRODUCTS LABS., Boston (cos- 
metics, drugs), to Wood, Brown & Wood, 
Boston. 

MICHIGAN MUSHROOM Co., Niles, 
Mich., to Mitchell-Faust Adv. Co., Chicago. 
T. F. WASHBURN Co., Chicago (wax) to 
Edward L. Sedgwick Co., Peoria. 
PFAFFMAN Co., Cleveland (Kurk soup), 
to Gregory & Bolton, Cleveland. 
SINCLAIR REFINING Co., New York, to 
Hixson-O'Donnell Adv., N. Y. 
RICHFIELD OIL Corp., New York, to 
Hixson-O'Donnell Adv., N. Y. 
R. L. SWAIN TOBACCO Co., Danville, 
Va. (Pinehurst cigarettes), to Gotham 
Adv. Co., N. Y. 

NEBRASKA ADV. COMMISSION, State 
House, Lincoln, to Bozell & Jacobs, Omaha. 


sales in 



WIS points the way to greater 
the Columbia area . • . one of the 
favored spots in retail business. 

Moreover, WIS influences the buying of 
all South Carolinians. For instance, the 
WIS 1/2 millivolt daytime contour in- 
cludes more of South Carolina than the 
sum total of the areas receiving equal 
service from all the 10 remaining South 
Carolina stations. 


N. B. C. RED 560 K. C. 

5000 WATTS DAY 
CP 5000 WATTS NIGHT 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page ^3 


THREE 


■D VALUE 


The radio towers shown here ex- 
emphfy three highly desirable Blaw- 
Knox characteristics — pleasing ap- 
pearance, great coverage, low main- 
tenance cost. Every station operator 
knows that these are proht-factors. 
Every station engineer knows that 
they are the result of able engineer- 
ing and long experience. Blaw-Knox 
engineers will gladly discuss your 
antenna problems with you. 

BLAW-KNOX DIVISION 

of Blaw-Knox Company 

2038 .Farmers Bank Bldg., Pittsburgh, Pa. 
Offices in principal cities 








w/in 1 if \#i 


ROOM 



R. B. LORD, laboratory superintend- 
ent of the Hollywood plant of Elec- 
trical Research Products Inc., has re- 
ported to the San Luis Obispo, Gal. 
camp for a year's active service as 
First Lieutenant in the Signal Corps. 
He is one of the first of HoUyvs^ood 
technical engineers to be called to ac- 
tive duty from the Army reserves. 

JIM WALLACE, formerly chief en- 
gineer of KVI, Tacoma, Wash., has 
resigned to become sales engineer with 
Graybar. Ernie Bste is acting chief en- 
gineer at KVI. 

GEORGE ALLISON, formerly of 
KWSC, Pullman, Wash., KHQ and 
KGA, Spolvane, has been named chief 
engineer of KGVO, Missoula, Mont. 

A. M. RESPONDEK, chief engineer 
of KPAB, Laredo, Tex., has resigned 
to join the Army Air Corps as a radio 
instructor. He has been sent to Belle- 
ville, 111. 

THOMAS HENRY PHBLAN, NBC 
audio facilities engineer of New Yorli, 
now in San Francisco worliing on 
plans for the new NBC building, is 
the father of a boy, born in Hacken- 
sack, N. J. 

MYRL JONES, transmitter technician 
of KOWH, Omaha, and Gypsy Lea- 
Nora Lee, New York radio and screen 
entertainer, were married Dec. 5 in 
Chicago. 

DOUG ELDREDGE has joined the 
engineering staff of KDYL, Salt Lake 
City. 

C. F. BENTZ recently was added to 
the technical staff of KHQ-KGA, 
Spokane. R. McCann has resigned to 
become a radio inspector, with head- 
quarters in Portland, Ore. 

HENRY RIBLET, engineer of KLZ, 
Denver, has resigned to join the staff 
of Glenn D. Gillett, consulting engi- 
neer, in Washington. 

BURT RBIMAN has joined the en- 
gineering staff of WGST, Atlanta. 

FRANZ- CHER NY, formerly of 
KFNF, Shenandoah, la., has joined 
the engineering staff of KTUL, Tulsa. 

KENNY WOODYAT has been added 
to the technical staff of KARM, Fres- 
no, Cal. 

LEE BERRYHILL, technician of 
KWG, Stockton, Cal., is the father of 
a baby girl. 

JIM CHAPMAN, formerly of KINY, 
Juneau, Alaska, has joined the en- 
gineering staff of KPQ, Seattle. 

FRANK CARVER, engineer of KYW, 
-Philadelphia, stationed at the trans- 
mitter in Whitemarsh, Pa., is the 
father of a baby girl. 


A vital word to producer 
and advertising agency! 

WBOC 

SALISBURY, MD. 

Is an ideal laboratory! 
Nearly 100 miles from a 
chain station. It's area in- 
come increase is far above 
national average, yet not 
mushroomed by U. S. de- 
fense expenditures. 


WHEC Chief Engineer, 
Maurice Clarke, Killed 

MAURICE H. CLARKE, 39, chief 
engineer of WHEC, Rochester, and 
technical consultant of the Gannett 
Newspapers radio group, was killed 
the morning of 
Dec. 15 when his 
ear crashed into 
a railroad under- 
pass in Roches- 
ter. He was found 
lying unconscious 
in his demolished 
car about 4:15 
a. m., and died 
while being taken 
to a hospital. It 
appeared that he Clarke 
had fallen asleep 
at the wheel while driving home. 
The accident closely paralleled that 
which took the life of John J. Long 
Jr., chief engineer of WHAM, Ro- 
chester, in May, 1940. 

Mr. Clarke, who started in radio 
as an amateur in 1914, had been 
chief engineer of WHEC since its 
founding in 1922. He was associ- 
ated with Lawrence Hickson in the 
development of early local stations 
WABO and WHQ. Recently he was 
named to the engineering commit- 
tee of the NAB. He is survived by 
his parents, two brothers and a 
sister. 



MARTIN KIEBERT, consulting en- 
gineer of KMBC, Kansas City, on 
Jan. 10 will present a paper on "Eco- 
nomics of Broadcasting & Frequency 
Modulation" before a public meeting 
of the American Institute of Electri- 
cal Engineers at Kansas City. With 
the meeting open to the public, Kie- 
bert plans to use slides and charts 
and non-technical terms in his demon- 
stration and discussion of FM trans- 
mission. 

LEE BERRYHILL, technician of 
KWG, Stockton, Cal., is the father of 
a baby girl. 

RODNEY L. AMMODT, transmitter 
engineer of KDYL, Salt Lake City, 
on Dec. 28 was called for active duty 
at Mare Island Navy Yard. He is a 
member of the Naval Reserve. 
FRANKLIN DOUGHERTY, for- 
merly of the radio department of the 
Golden Gate Exposition, has been 
added to the technical staff of KFRC, 
San Francisco. 

LEVIS SUGG, formerly of WGBR, 
Goldsboro, N. C, has resigned to jom 
the engineering staff of WSJS, Win- 
ston-Salem, N. C. 

ROY STAUFER, for 10 years on the 
engineering staff of WHO, Des Moines, 
is to leave the station in January to 
become an inspector of Signal Corps 
equipment for the Government. He will 
be stationed at Wright Field, Day- 
ton, O. 

FRANCIS X. CLEARY, former ad- 
vertising manager of Western Elec- 
tric, died of a heart attack in Jersey 
City Dec. 15 at the age of 67. 


KTUL 

Awarded Armour Plaque 
for Most Outstanding 
Merchandising Job! 

1'uUeL '± 



5,000 Watt 

Fulltime 
CBS Station 


\ & PETERS, h'C. Bvclnsive ^'alional Rpprescnlalives 


Page 54 • January 1, 1941 


BROADCASTING • Broadcast Advertisins 


9 


Federal Operation of Stations 
Is Called Objectionable by Fly 

Ethridge Points to Flaws in Regulatory Methods; 
Sarnoff, Maj. Armstrong Peer Into Future 


WIP'S ROLLING STUDIO 

Used to Pick Up Concerts of 
Famous Symphony 


THE OFT-MENTIONED sugges- 
tion that the Government build and 
operate stations in competition 
Vwith private broadcasters — the Ten- 
nessee Valley Authority idea car- 
ried over into radio — is discussed by 
FCC Chairman James Lawrence 
Fly in an article which will be 
published Jan. 10 in The Annals, 
publication of the American Acad- 
emy of Political & Social Science. 
The latest issue of the publication 
will be entirely devoted to a study 
of radio with articles by leading 
figures in the industry. It is edited 
by Dr. Herman S. Hettinger, of 
the faculty of the Wharton School 
of the U of Pennsylvania, and well 
known economist specializing in 
radio. 

In discussing the TVA proposal, 
Chairman Fly says: 

"This, it is said, will insure a 
fair presentation of facts and a 
hearing for both sides. It must be 
recognized, however, that the two 
assumptions involved in this theory 
are open to question. One is that 
private broadcasters and the Gov- 
ernment necessarily have different 
opinions. The other, more funda- 
mental, is the belief that diversity 
of opinion cannot be secured un- 
less the owners of the stations rep- 
resent diverse points of view. If 
this were so, the problem would 
not be solved merely by having 
Government and private stations; 
it would be necessary to have Re- 
publican, Democratic, prohibition- 
ist, labor union, chamber of com- 
merce, old-age pension, and numer- 
ous other varieties." 

Radio and the Press 

In another section of his article 
Chairman Fly discusses the differ- 
ence between radio and the news- 
paper. He points out that "freedom 
of the press" must be distinguished 
from "freedom of the air". The 
FCC head says that "one who ig- 
nores the distinction will be dealing 
with shadows, not substance. A 
'free press' means an unfettered 
editorial page. Parenthetically the 
question may be raised whether 
public opinion will long tolerate 
editorializing in news columns. But 
in neither case can the underlying 
freedom of the press be literally 
applied to the broadcaster." 

"My own view is that a free 
market in ideas over the air can 
be attained without special inter- 
est stations and without the crea- 
tion of a multitude of 'propaganda' 
stations," the Chairman wrote. 

Other articles in the publication 
are: "The Government and Radio", 
by Mark Ethridge, WHAS head 
and former president of the NAB; 
"Possible Social Effects of Tele- 
vision", by David Sarnoff, presi- 
dent of RCA; "Frequency Modula- 
tion and Its Future Use", by Major 
Edwin Armstrong, inventor of the 
Armstrong wide-band FM system; 
"Open Questions in Inter-American 
Broadcasting", by Philip Barbour 
of the International Division of 


NBC; "Radio Entertainment Since 
1935", by H. L. McClinton, vice- 
president in charge of radio pro- 
duction of N. W. Ayer & Son, 
New York City; "Radio and Propa- 
ganda", by Clyde R. Miller, founder 
and executive secretai-y of the In- 
stitute for Propaganda Analysis, 
New York; "Covering a War for 
Radio", by Paul W. White, CBS 
director of public affairs; "Trends 
in Radio Programs", by Kenneth 
G. Bartlett, assistant professor of 
radio education and director of the 
Radio Workshop, Syracuse U. ^ 

Only One Side 

Mr. Ethridge prefaces his ar- 
ticle with the statement that most 
broadcasters sum up their relation- 
ship with the Government like this : 
"We want to be regulated, not 
run." 

"Broadcasters feel," writes Mr. 
Ethridge, "that the Commission 
does not have sufficient regard for 
the economic and competitive fac- 
tors. The feeling is perhaps a little 
stronger that that; it might be 
said as representative of opinion 
that the Commission has, by im- 
plication and action at least, ex- 
pounded the theory that its duty 
is to provide the greatest and the 
best possible coverage by radio and 
that it is not concerned with the 
economics of a situation." 

The former NAB president 
writes that the Commission "in 
pursuance of that rule" has re- 
fused to allow intervention by sta- 
tions already existing to present 
their viewpoints and their opposi- 
tion to the granting of more li- 
censes in their own communities. 

"When the Commission refuses 
to allow stations already in a com- 
munity to make protest, it is in 
effect hearing one side of the case 
and therefore, acting upon incom- 
plete information. But beyond that 
there are any number of places in 
the country already over-radioed. 
Los Angeles is a striking example 
with 18 stations", Mr. Ethridge 
writes. 

Television and FM 

In his article Mr. Sarnoff writes 
that "a properly conceived televi- 
sion advertising program is be- 
lieved by some advertising experts 
to be much more effective in sales 
influence than any other method 
heretofore employed. This is be- 
cause it combines sound, pictures 
and motion, the three essential in- 
gredients of an effective selling 
meduim. When we add to these 
the heightened emotional effect of 
witnessing the sponsor's program 
in the intimate atmosphere of the 
home, it is clear that we are deal- 
ing with a field of enormous pos- 
sibilities for the presentation of 
powerful sales messages in highly 
concentrated form." 

In discussing FM, Major Arm- 
strong writes that "only one ob- 
stacle stands in the way of full 
realization of the advantages of 


UNIQUE is the 1,000-pound studio 
on wheels, designed by Clifford H. 
Harris, technical supervisor of 
WIP, Philadelphia, and used by the 
station to pick up Philadelphia Or- 
chestra concerts for MBS. 

The booth is constructed on the 
room-within-a-room principal, the 
inner walls completely suspended. 
Two 30 X 28-inch plate glass win- 
dows in front enable production 
man, operator and program com- 
mentator Norris West to watch 
every movement of conductor and 
orchestra. Special program guests 
are interviewed from the booth also. 

A few minutes before broadcast 
time the booth is wheeled from 
back-stage at the Academy of Mu- 
sic to a point in the right wing. Al- 
though the unit was built especially 
for the Philadelphia Orchestra 
broadcasts, WIP engineers believe 
it will prove invaluable for remote 
broadcasts. 


KSTP School Meeting 
To Hear Famed Speaker 

A MAN who for eight years was 
program director of the British 
Broadcasting Corp. will be one of 
the speakers at KSTP's Fourth 
Annual Conference on Educational 
Broadcasting. He is Dr. Charles A. 
Siepmann, now at Harvard U, who 
will talk on the special significance 
of radio. Another speaker will be 
Judith Waller, NBC Central Di- 
vision educational chief. The prin- 
cipal address will be given at the 
opening of the two-day conference 
Jan. 17 by Dr. James Rowland 
Angell, NBC educational counselor. 


New Union Affiliations 

BROADCAST engineers in New York 
who formerly belonged to the Associ- 
ated Broadcast Technicians Unit of 
Local 913 of the International Broth- 
erhood of Electrical Workers, AFL 
union, now have their own chapter, 
IBEW Local 1212, serving the New 
York metropolitan area. Membership 
currently includes technical employes 
of WABC, WINS, WE YD and 
WQXR. Officers are Paul Wittlig, 
isresident, and Harold A. Dorschug, 
secretary, both employes of WABC. 


frequency modulation throughout 
the country and that is the limita- 
tion upon the network operation 
imposed by the deficiencies of the 
wireline connections. This limita- 
tion does not, of course, affect the 
static-eliminating qualities of the 
system, but would reduce the qual- 
ity of the transmission to that im- 
posed by the characteristics of the 
wire lines. Some improvements 
may be expected in these character- 
istics, but they will probably not 
be set up to carry full frequency 
range for a long time to come. 
There is, however, a relatively sim- 
ple solution which is now in effect 
in New England. By means of radio 
relays, Boston, Paxton and Mt. 
Washington have been successfully 
linked together and within the 
coming year it should be possible 
to extend the circuit to include 
New York so that no wireline fa- 
cilities whatever will be required." 


PROCEDURAL RULES 
AMENDED BY FCC 

AMENDMENTS to its rules and 
regulations dealing with applica- 
tions and procedure were an- 
nounced Dec. 27 by the FCC, fol- 
lowing action taken at its meeting 
Dec. 17. The amendments, in full 
text follow: 

The Commission, on Dec. 17, 
1940, amended Section 1.72 of its 
Rules and Regulations to read as 
follows, effective immediately: 

§ 1.72. Defective applications. — 
(a) Applications which are defec- 
tive with respect to completeness of 
answers to required questions ex- 
ecution, or other matters of a pure- 
ly formal character will not be 
received for filing by the Commis- 
sion unless the Commission shall 
otherwise direct. 

(b) Applications which have been 
received for filing but which are 
not in accordance with the Com- 
mission's rules, regulations or other 
requirements will be considered de- 
fective. If an applicant by specific 
request of the Commission is re- 
quired to file any documents or 
information not included in the 
prescribed application form, a fail- 
ure to comply therewith will con- 
stitute a defect in the application. 
Such defective applications will not 
be considered by the Commission. 

The Commission, on Dec. 17, 
1940, adopted new Sections 1.76 and 
1.77 to its Rules and Regulations, 
reading as follows, effective im- 
mediately: 

§ 1.76 Withdrawal of papers. — 
The granting of a request to dis- 
miss or withdraw an application or 
a pleading does not authorize the 
removal of such application or 
pleading from the Commission's 
records. No application or other 
document once officially filed shall 
be returned unless the Commission 
shall, for good cause shown, au- 
thorize such return. 

_§ 1.77 Failure to prosecute ap- 
plications not designated for hear- 
ing. — The following provisions shall 
apply to applications which have 
not been designated for hearing. An 
applicant not desiring to prosecute 
his application may request the dis- 
missal of same without prejudice. 
A request of an applicant for the 
return of any application which has 
been officially filed will be consid- 
ered as a request to dismiss the 
same without prejudice. Any ap- 
plication which has not been desig- 
nated for hearing and which by 
reason of failure to respond to of- 
ficial correspondence or otherwise 
is subject to dismissal for non- 
prosecution will be dismissed with- 
out prejudice. 


New FTC Chairman 

COL. CHARLES H. MARCH, a 
member since 1929, has been elected 
by the Federal Trade Commission 
to serve as chairman during the 
calendar year 1941. He succeeds 
Judge Ewin L. Davis under the 
plan of rotating the chairmanship 
annually. Col. March previously 
was FTC chairman in 1933 and 
1936. Commissioner William A. 
Ayres was named first vice-chair- 
man during 1941. Col. March, a 
citizen of Minnesota, was appoint- 
ed to the Commission by President 
Coolidge in 1929 and reappointed 
by President Roosevelt in 1935 for 
a full seven-year term, expiring in 
1942. 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 54-A 


Revival Forecast 
Of Federal Shifts 

Advisory Group Expected to 

Submit Proposal Shortly 

FOLLOWING Congressional action 
sustaining President Roosevelt's ex- 
pected veto of the Logan-Walter 
Bill, possibility of legislation along 
similar lines at the coming 77th 
Congress remained problematical. 

With the special 11-member At- 
torney General's Committee on Ad- 
ministrative Procedure expected to 
meet early in January for final ap- 
proval of its recommendations re- 
garding the organization and func- 
tioning of Federal administrative 
agencies, possibility w^as seen for 
future Congressional consideration 
of the admmistrative agency prob- 
lem, although it is expected future 
proposals, based on the Committee's 
recommendations, would be less 
drastic than the Logan- Walter 
measure [Broadcasting, Dec. 15]. 

Veto Sustained 

The hectic career of the Logan- 
Walter bill, designed to facilitate 
judicial appeal from actions of Fed- 
eral administrative agencies, in- 
cluding the FCC, climaxed Dec. 18 
when the House upheld the Presi- 
dent's veto, the 153 to 127 vote 
failing of the necessary two-thirds 
majority to override the veto. In- 
dication of the difficult road ahead 
for future proposals of this nature 
was given in President Roosevelt's 
veto message when he declared : 

"I am convinced that it is an 
invitation to endless and innum- 
erable controversies at a moment 
when we can least afford to spend 
either Governmental or private ef- 
fort in the luxury of litigation". 

Although proponents of the Lo- 
gan-Walter proposal see some hope 
for legislation in the expected rec- 
ommendations of the Attorney Gen- 
eral's Committee, it is assumed the 
report of this Administration-spon- 
sored investigation of Federal 
agencies will bear a pro-Adminis- 
tration flavor sufficient to forestall 
attempts to secure concerted action 
on any proposal as far-reaching as 
the Logan-Walter Bill. 


Republic Steel Extends 
GE Shortwave Series 

REPUBLIC STEEL Corp., begin- 
ning Jan. 7 will add 13 more pro- 
grams to its shortwave series now 
heard over WGEO, Schenectady, 
according to Henry R. Webel, head 
of the export division of the G. M. 
Basford Co., which directs Repub- 
lic's export advertising. 

Webel said the first series of pro- 
grams had met with such an en- 
thusiastic reception in Latin 
America that Republic had decided 
to extend the series. The program, 
titled Yotir Faithful Servant — In- 
dustry, is a running dramatization 
of the part industry is playing in 
the development of the Americas. 

The series is planned primarily 
along institutional lines and as a 
good-will builder. It is devoted to 
industry in general, and judging 
from the response of Latin Ameri- 
can listeners, Webel reports, it has 
done much to increase understand- 
ing of industrial institutions in the 
United States. 


BIOAV Co. New York agency, gave 
a two-week Christmas bonus to all 
employes. 


LOCAL AND NATIONAL RATES 

By JOHN E, PEARSON 

National Representative, KWTO-KGBX, Springfield, Mo. 


SPOT radio's hottest subject and 
No. 1 headache today is how to best 
handle the subject of local and na- 
tional rates. 

We have interviewed scores of 
station owners and managers, local 
and national salesmen, agency time 
buyers, and advertising managers 
of many different companies on the 
subject and have come to the con- 
clusion that no strait-jacket rtiles 
will completely eliminate or solve 
the question. 

Very few stations have the power, 
prestige, or "must" market to de- 
mand and receive of all their adver- 
tisers — whether it be Jim Jones' 
Glorified Hamburger Emporium or 
the Nation's biggest national adver- 
tiser — the same price for any given 
amount of time. 

There are so many ramifications 
to the subject that you could very 
easily talk yourself hoarse in any 
gathering of radio men without get- 
ting anywhere. I'm sure every radio 
station confronted vdth this con- 
stant problem would like very much 
to "do something about it" — yet, 
most of the station men have never 
before had a "formula" that even 
meets the problem half way. 

Retail and Wholesale 

After considerable research and 
experience on the subject, KWTO- 
KGBX, Springfield, Mo., have come 
to the conclusion that most stations 
really define "local" and "national" 
rates as applying to "retail" and 
"wholesale" accounts, respectively. 
And in most markets there can be 
no argument that a strictly "retail" 
account deserves a rate somewhat 
lower than that of "wholesale" ac- 
counts. After due consideration of 
the problem over a period of years 
as applied to our market, we have 
finally set a definite policy regard- 
ing local and national, or retail and 
wholesale. We realize no strait- 
jacket can be applied to any policy 
and that there will occasionally be 
a "border-line" case that must be 
handled strictly on its merits, or as 
applied to the market situation. 

Our policy, therefore, is as fol- 
lows : 

Local (or retail) accounts shall 
consist of: 

1. Any retail store or stores located with- 
in the primary coverage area. 

2. Any product manufactured in Spring- 
field or the surrounding primary coverage 
area that has distribution only in the pri- 
mary area and is not handled through an 
accredited agency. 


Chip Off the 

A FRESHMAN at the U of 
Wisconsin who was being au- 
ditioned for an announcer's 
job with WHA, Madison, the 
college station, was told by 
the official in charge that his 
voice sounded vaguely famil- 
iar. "It sounds," the official 
told the frosh, "like the voice 
of David Ross." Unimpressed, 
the student replied, "Nothing 
unusual about that. I'm Da- 
vid Ross Jr." 


3. Any nationally-distributed product ad- 
vertised only under one retail address, which 
firm name must remain the same during 
the life of the contract. (In other words, 
a retail firm in Springfield cannot mention 
other dealers, etc., scattered throughout the 
territory. ) 

4. All special events, such as entertain- 
ment features, resort advertising, etc., con- 
fined strictly to the Ozarks, shall be con- 
strued as local business. Anything outside 
of the primary area, whether or not han- 
dled through an agency, will be construed 
as national or wholesale. 

5. All political advertising will pay 
straight open national rate with no fre- 
quency discounts. 

It should make absolutely no dif- 
ference in the rate whether a 
"wholesale" account is placed direct 
or through an agency. The consen- 
sus seems to be that the national or 
wholesale rate should not be more 
than 30 to 40% higher than the 
local or retail rate. It is refreshing 
to note that the NAB has officially 
recognized this intricate problem by 
appointing a committee of leading 
time buyers in New York City to 
work out their recommendations on 
how they think the question can 
best be solved. 

We think it will take no great 
amount of will power to adhere to 
such a policy as outlined. We be- 
lieve it's fair to all concerned. If 
flaws develop in the policy itself, 
corrections will be made quickly and 
fairly. We feel adhering to such a 
policy will definitely convince all 
advertisers and time buyers that we 
have no rates but those we publish, 
and that each and every customer 
will be treated exactly alike. We do 
not expect other stations to agree 
with us, and we offer it merely as 
our contribution toward a possible 
solution in a general way of this 
long-existing headache. Of course, 
it would be swell to be able to say — 
one rate to all, local or national — 
but only a very small percentage 
of stations today can do that and 
make it stick! 


Suit Over WARM Control 

LOU POLLER, former manager of 
WARM, Scranton, Pa., which made 
its debut last June, on Dec. 16 filed 
an equity suit against Union Broad- 
casting Co., licensee; John Mem- 
olo, Scranton attorney and chief 
owner of the station; his son Mar- 
tin F. Memolo, and his son-in-law 
James S. Scandale. Poller asks 
$75,000 plus $20,625 damages, al- 
leging he was entitled to an extra 
share of stock in the station which 
would give him equal ownership 
with Memolo. 


VICTOR SIFTON, president of 
TransCanada Communications Ltd., 
operating CJRC, Winnipeg, CJRM 
and CKCK, Regina, Sask., has re- 
signed as first vice-president, director 
and member of the Canadian Press, 
according to an announcement made 
by President Rupert Davies on Dec. 
13. The resignation was due to Mr. 
Sifton's assumption of the Government 
post of acting master-general of ord- 
nance in the Department of National 
Defence, Ottawa. George V. Ferguson, 
managing editor of the Winnipeg Free 
Press, with which CJRO is affiliated 
through interlocking directorates, suc- 
ceeds Mr. Sifton on the CP. 


Radio, Film Industries 
To Coordinate Activity 
On Behalf of Charities 

AN AGREEMENT to coordinate 
charitable endeavors has been 
effected by Southern California 
broadcasters and the film industry. 
Pledge of cooperation was made 
Dec. 17 at a luncheon presided over 
by Samuel Goldviryn, Hollywood 
film producer, and chairman of the 
motion picture industry's Perma- 
nent Charity Committee. Managers 
of Southern California radio sta- 
tions with their production super- 
visors, and executives of NBC, 
CBS and Don Lee Network, as well 
as heads of various divisions of the 
film industry, attended the lunch- 
eon. 

A general charity committee for 
the radio industry, consisting of 
Don E. Oilman, NBC western divi- 
sion vice-president; Donald W. 
Thornburgh, CBS Pacific Coast 
vice-president; Lewis Allen Weiss, 
vice-president and general man- 
ager of Don Lee network; Harry 
Maizlish, manager of KFWB, and 
Calvin Smith, manager of KFAC, 
was appointed by Harry W. Witt, 
president of the Southern Califor- 
nia Broadcasters Assn. Witt is also 
CBS Hollywood sales manager. 

From this committee a liaison 
group will be formed to meet regu- 
larly with the film studio's per- 
manent charity body. Witt empha- 
sized that radio, like the film in- 
dustry, has been under great pres- 
sure for time and talent, from a 
great number of conflicting charity 
appeals. He declared Southern Cali- 
fornia broadcasters were anxious 
to avoid incompetently handled 
benefits that end in a deficit rather 
than in an important contribution 
to alleviate human suffering. 


Weekly Bulletin Planned 
By NIB; Activities for 
Past Year Are Reviewed 

IN AN ANNUAL report to its 
membership Dec. 24, National In- 
dependent Broadcasters stated that 
since its organization as a perma- 
nent unit in September, 1939, NIB 
activities have increased to the 
point where it is now recognized 
as the spokesman for independent, 
non-network stations. Plans for is- 
suance of regular weekly bulletins 
to the membership, commencing 
this month, were announced by Ed- 
win M. Spence, managing director. 

Income of the association is used 
entirely for the expense of opera- 
tion. All officers, including general 
counsel Andrew W. Bennett, are 
contributing their services. 

The report covered the activities 
of NIB during the last year, sum- 
marizing accomplishments viewed 
as especially beneficial in easing 
the burden of station management. 
These were participation in efforts 
toward amendment of the transcrip- 
tion rule, sunrise rule, revision of 
broadcast application forms, all in 
negotiations with the FCC, and ac- 
tivities in the music performing 
rights field covering BMI, AFM, 
phonograph record renditions and 
ASCAP. 


PEPSI-COLA Co., Chicago, on Dec. 
19 started a four-week campaign of 
five one-minute discs on WGN, Chi- 
cago, besides varied campaign on 
WCFL, same city. D. T. Campbell 
Inc., Chicago, placed the business. 


Page 54-B • January J, 1941 


BROADCASTING • Broadcast Advertising 


1 



IT LOOKS like this, and then a week later it looks like that. Modern 
fabricating genius wias utilized by WSAI, Cincinnati, to erect a 16 x 32 
foot studio at the Cincinnati Zoo. Having served its purpose, the build- 
ing was moved to Mt. Healthy, 0., and expanded into a 32 x 32 
structure. The original building was built in a week, including paint- 
ing, built-up roof and completely paneled and insulated interior. New 
panels were added when the building was re-erected for a transmitter 
house. The Steelox panels are fabricated from Armco Paintgrip galvan- 
ized sheets, made by American Rolling Mills Co., Middletown, 0. Bat- 
type insulation is used, with mesh holding it in place and providing ven- 
tilation space. An interlocking flange assembly eliminated use of I'ivets, 
welds, bolts or nails through the metal. Twenty square feet of Steelox 
roof, wall or floor can be erected in less than three minutes, it is said. 


WKBB Protests 
Grant in Dubuque 

Asks Court lo Prevent New 
Station From Operating 

CHARGING that the action of the 
FCC in granting the Dubuque Tele- 
graph Herald modification of a con- 
struction permit extending the sta- 
tion's hours of operation from day- 
light only to unlimited and increas- 
ing its power from 500 to 1,000 
watts was "arbitrary and capri- 
cious," Sanders Brothers Corp., 
operators of WKBB, Dubuque, on 
Dec. 27 filed an appeal with the 
U. S. Court of Appeals for the Dis- 
trict of Columbia as well as a peti- 
tion for a stay order to prevent 
operation of the station pending 
the appeal. 

The latest move in the long- 
drawn out legal battle between the 
newspaper and the owners of 
WKBB occurred when attorneys for 
the station filed their notice of ap- 
peal with the court. 

The case had already gone to 
the United Supreme Court as a 
result of the granting of the ori- 
ginal construction permit. In that 
instance the station had contended 
that the granting of a license for 
another station in Dubuque would 
ruin it economically and that the 
market was not large enough to 
support two stations. The FCC, 
however, had granted the license 
and the station had appealed. The 
Supreme Court, however, had ruled 
in favor of the FCC, citing the 
economic law "survival of the fit-- 
test," and establishing free com- 
petition. 

Later the Telegraph Herald asked 
the FCC for a modification of its 
original construction permit, re- 
questing unlimited time and an in- 
crease in power. This was granted 
without a hearing. 

WKBB charged this was "con- 
trary to the Fifth Amendment of 
the Constitution and the Communi- 
cations Act of 1934." 

In his appeal Attorney Louis G. 
Caldwell contended that the FCC 
erred in 12 instances in granting 
the modification of the construction 
permit, and pointed out that the 
"Commission failed to consider and 
make findings as to whether or not 
the granting of the application 
would result substantially in a 
monopoly of the media for general 
dissemination of intelligence in 
Dubuque." 


Kleenex Spots on 15 

INTERNATIONAL Celucotton 
Products Co. (Kleenex) starts a 13- 
week varying schedule of chain 
breaks and one-minute transcribed 
announcements Jan. 13 on 15 sta- 
tions in five cities. Stations se- 
lected are WIRE and WFBM, In- 
dianapolis; WAVE, WHAS and 
WGRC, Louisville; WLW, WKRC, 
WSAI and WCKY, Cincinnati; 
WTAM, WHK and WGAR, Cleve- 
land; WBNS, WHKC and WCOL, 
Columbus. Lord & Thomas, Chi- 
cago, is the agency. 


BING CROSBY, star of the weekly 
NBC Kraft Music Hall, sponsored 
by Kraft Chee.se Co., has signed a 
■) new straight five-year recording con- 
. tract with Dccca Records Inc., which 
^ guarantees him .$60,000 a year mini- 
mum on a percentage cut for a total 
of .$300,000, reportedly the biggest 
arti.st-recording deal ever made. 


Vance Resigns 

HAROLD C. VANCE, radio engi- 
neer associated with RCA Manu- 
facturing Co., Camden, and former 
head of the RCA transmitter sales 
office in Chicago, on Dec. 26 an- 
nounced his resignation to engage 
in radio consulting work in the 
East. Temporarily headquartered 
at 309 Redman Ave., Haddonfield, 
N. J., Mr. Vance plans to locate 
soon in Philadelphia. Well known 
in radio engineering circles, Mr. 
Vance during the last two years 
has specialized in facsimile and 
other new radio engineering de- 
velopments. 


NBC's Schedule Format 

NBC has revised its Comparative Net- 
work Schedules, listing commercial 
programs on the Red, Blue and CBS 
for all hours from 9 a.m. to 1 a.m. 
for each day of the week, which it 
sends twice monthly to advertisers and 
agencies. Somewhat larger in size, the 
new form also carries a list of all 
NBC commercials, showing the spon- 
sor, agency, point of origin and num- 
ber of stations for each program. New 
form also shows in italics NBC sus- 
taining shows that are available for 
sponsorship. Schedule is prepared and 
compiled by George Burbach Jr. 


WRVA, Richmond, Va. described the 
departure of Admiral Wiliam D. Leahy 
the new ambassador to unoccupied 
France from the quarter deck of the 
cruiser Tuscaloosa Dec. 23. Leahy 
sailed from Norfolk on the warship for 
his new post. 


New York Court Fixes 
Jan. 13 for Disc Trial 

SUIT of the Chilean Nitrate Sales 
Corp., New York, against Grom- 
bach Productions, New York, has 
been set for trial Jan. 13. Company 
is seeking to restrain the transcrip- 
tion firm from instituting proceed- 
ings against the 18 stations now 
broadcasting the Uncle Nachel 
series, ownership of which is 
claimed by both parties [Broad- 
casting, Dec. 15]. 

In the meantime, Stanley M. 
Lazarus, attorney for the Grom- 
bach organization, filed counter- 
claims, alleging breach of contract 
and plagiarism, and fraudulent con- 
spiracy in inducing talent to breach 
contract with Grombach. Named in 
the action are O'Dea, Sheldon & 
Canaday, New York, the Chilean 
agency, and Transamerican Broad- 
casting & Television Corp., now 
producing the series. At the same, 
Mr. Lazarus announced that he was 
starting suits on behalf of his 
client in Alabama, Georgia, and 
Louisiana courts against stations 
in those states which are currently 
broadcasting the program. 


MUTUAL Broadcasting S ys t e m , 
through its key station WGN. Chi- 
cago, is reported as contacting Holly- 
wood film studios for cooperation on a 
new radio program that would serial- 
ize motion pictures on the air. They 
are asking for name talent to accom- 
pany each show. Paramount is said 
to be the first company to consider the 
proposition, and is lining up the script 
of "Whispering Smith", which Sol 
Siegel will produce. 


New Appeal Filed 
In WAPI Ruling 

Assignment Case Is Shifted 

After High Court Decision 

CARRYING forward its appeal 
from an FCC decision of 18 months 
ago denying the voluntary assign- 
ment of WAPI, Birmingham, from 
Alabama Polytechnic Institute, U 
of Alabama and Alabama College 
to Voice of Alabama Inc., the four 
parties on Dec. 30 filed an appeal 
with the U. S. District Court for 
the Northern District of Alabama. 

The complaint marked the first 
action conforming with the recent 
dictum of the U. S. Supreme Court, 
set out in its Nov. 25 decision in a 
case involving the transfer by lease 
of KSFO, San Francisco, to CBS, 
specifying jurisdiction in Federal 
district courts for cases involving 
voluntary assignments of station 
licenses [Broadcasting, Dec. 1]. 

Change of Tribunals 

The case, which recently was 
withdrawn from the U. S. Court of 
Appeals for the District of Colum- 
bia where it had been filed previous- 
ly, stemmed from far-reaching FCC 
action May 16, 1939, in denying 
transfer of the WAPI license to 
Voice of Alabama Inc. for a period 
of 15 years starting in 1937 
[Broadcasting, June 1, 1939]. 

The parties took the case to court 
after the FCC subsequently had de- 
nied a petition for rehearing and 
oral argument. The complamt was 
filed in the Alabama Federal court 
by Thomas S. Lawson, Attorney 
General of Alabama and attorney 
for the three schools jointly owning 
the station, and Duke M. Patrick, 
Washington counsel for Voice of 
Alabama Inc. 

The plaintiffs allege that the FCC 
action in denying the petition for 
rehearing amounts to denying any 
hearing whatsoever on their appli- 
cation for transfer of license and 
therefore denies them due process 
of law. Setting out a long list of 
allegations concerning the FCC 
order of May, 1939, the complaint 
further avers that the Commis- 
sion's action is based on provisions 
of the lease agreement relating 
"solely to the private or business 
affairs" of the plaintiffs and that 
in various ways the Commission has 
stepped out of bounds in disposing 
of the case, among them attempt- 
ing "to place illegal and unwar- 
ranted restrictions upon the right 
of assignment conferred upon all 
licensees of radio broadcast sta- 
tions by Section 310 (b) of the 
Communications Act of 1934". 

The denied application involved a 
15-year lease of the 5,000-watt sta- 
tion, whose license is jointly held by 
the three educational institutions, to 
Voice of Alabama Inc., under whose 
proposed setup CBS would be a 
45 7<- stockholder; Ed Norton, Bir- 
mingham businessman and controll- 
ing owner of WMBR, Jacksonville, 
Fla., 42% stockholder; and Thad 
Holt, manager of the station, holder 
of the remaining 13% stock. The 
station at present operates commer- 
cially under a management agree- 
ment with Mr. Holt. 


FRIDAY Magazine, New York, will 
sponsor on WHN, New York, starting 
.Jan. 6 for a 52-week period a thrice- 
weekly quarter hour commentary by 
the publication's editor. Dan Gillmor. 
H. C. Morris & Co., New York, is the 
agency. 


1BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 54-C 


Opposing Elements in Music Feud State Positions 


Dept. of Justice Statement 


HERE is the text of the Depart- 
ment of Justice statement annotinc- 
ing its plan to institute criminal 
proceedings in the copyright situa- 
tion : 

Attorney General Robert H. Jack- 
son announced today (Dec. 27) that 
he had authorized Thurman Arnold, 
Assistant Attorney General in charge 
of the Antitrust Division, to institute 
criminal proceedings under the Sher- 
man Act against the American Society 
of Composers, Authors & Publishers, 
Broadcast Music Inc., the National 
Broadcasting Co., and the Columbia 
Broadcasting System. The proceed- 
ings will be brought in Milwaukee, 
Wis., immediately after the first of 
January, and wOl be based on the fol- 
lowing charges: 

1. The illegal pooling of most of 
the desirable copyright music available 
for radio broadcasting in order to 
eliminate competition and to monopol- 
ize the supply. 

2. Illegal discrimination against 
users of copyright music. 

3. Illegal discrimination against 
composers who are not members of 
ASCAP or Broadcast Music Inc. 

4. Withholding music from publica- 
tion in order to exact fees not permit- 
ted by the copyright laws. 

5. Illegal price fixing. 

6. Restraining composers in their 
right to bargain for the sale of their 
own music. 

7. Requiring users of music to pay 
for tunes on programs in which no 
music is played. 

8. Mutual boycotts by ASCAP and 
by the broadcasting chains (through 
Broadcasting Music Inc.) in an at- 
tempt by each of these conflicting 
groups to obtain for themselves con- 
trol over the supply of music by de- 
priving the others of control, which 
boycotts threaten to restrain and ob- 
struct the rendition over the radio of 
about 90% of the desirable modern 
copyright music. 

Monopoly Practices 

Explaining the Department's deci- 
sion to institute criminal proceedings. 
Assistant Attorney General Arnold 
said : 

"For a number of years the Anti- 
trust Division has received constant 
complaints against the activities of 
ASCAP. The original purpose of 
ASCAP was one which the Depart- 
ment recognizes to be legitimate, i.e., 
collective action to protect its mem- 
bers from piracy of their copyrights. 
Activities which further this purpose 
have not been questioned by the De- 
partment, and are not attacked in 
these proceedings. 

"However, the Department for many 
years past has frequently called to the 
attention of ASCAP practices which 
went far beyond the necessity of pro- 
tecting its members in their copyright 
jirivileges, — practices which were de- 
signed solely for the purpose of elimi- 
nating competition in the furnishing 
(if music, and securing a monopoly 
control over the supply. 

••Recently, through Broadcast Music 
Inc. (an association controlled by the 
major broadcasting chains), NBC and 
CBS have engaged in, and threaten 
to continue on a larger and larger 
scale, restrictive practices similar to 
those which the Dci)ai-t meiit charges 
were illegally instituted by ASCAP. 
It is claimed that these activilii^s were 
necessary to protect the broadcasting 
chains from the illegal activities of 
ASCAP. 

"The Department is not concerned 
with the question as to which organi- 


zation was the aggressor. Each of 
these groups today is charged with 
using illegal methods to wrest the con- 
trol of copyright music from the other. 
The threatened conflict is already in 
its first stage. The mutual boycotts 
already begun will hamper and ob- 
struct the rendition of all copyrighted 
music over the radio and deprive the 
public of the privilege of hearing that 
music except on terms dictated by the 
victor in the contest. In such a strug- 
gle the public is in the position of a 
neutral caught between two aggressive 
belligerents. 

SESAC Inquiry 

"This Department cannot sit by and 
see ASCAP and the broadcasters en- 
gage in a private war at the expense 
of the public, using violations of law 
as their weapons in order to fight fire 
with fire. We have tried to obtain 
voluntary agreement to form the basis 
of a working peace which would elimi- 
nate the illegal activities and allow 
the associations of composers to con- 
tinue their legitimate function of pro- 
tecting their members from piracy. 
Those efforts, which a few days ago 
appeared to be on the verge of suc- 
cess, have failed. Now we have no 
choice but to proceed with a criminal 
prosecution to protect the interests of 
the ijublic in orderly competition in 
the distribution of music. 

"It should be added that complaints 
have also been received against the 
Society of European Authors & Com- 
posers, commonly called SESAC. These 
complaints are now being investi- 
gated." 


Neville Miller's Statement 


Following is the statement of 
NAB-BMI President Neville Miller, 
released in New York Dec. 26 fol- 
lowing the Department of Justice 
announcement and issued on be- 
half of NBC and CBS as well as 
the trade association: 

The Department of Justice is on 
the right track in bringing criminal 
charges against the American So- 
ciety of Composers, Authors & Pub- 
lishers. For many years broadcasters 
have sought relief from the grip of this 
illegal monopoly. It is a fact that the 
Deijartment has had pending an anti- 
trust suit against ASCAP for more 
than six years and it is also true that 
for many weeks now the Department 
has been dickering with ASCAP for 
a consent decree which would have 
eliminated the monopolistic practices 
of which the broadcasters complain. 
This consent decree would have estab- 
lished an open and competitive mar- 
ket for music which once more would 
give broadcasters access to the great 
supplies of music controlled by the 
society in a monopolistic pool. 

It is significant of the justice of 
the broadcasters' complaints against 
the society and of the propriety of the 
Department of Justice's pressing for 
a consent decree on the part of ASCAP 
that only two days ago three justices 
of the Federal Court in Wa.shington 
unanimously held that ASCAP was an 
illegal monopoly in the restraint of 
trade. 

Stock Ownership 

It is most unfortunate that the De- 
partment appears to have confused 
the illegal practices of ASCAP with 
the perfectly legitimate effort of broad- 
casters to create an alternative com- 
]ietitive supply of music. 

BMI is not the creature of NBC 
and CBS. It was formed by mandate 
of the NAB in open convention, and 
more than 600 stations are the owners 


of its stock and the users of its music. 
It was at the urging of many of these 
stations and of myself that the net- 
works cooperated in the formation of 
BMI, of which they together hold only 
17.1% of the stock. Broadcasters 
throughout the country set up BMI 
after they had found it impossible to 
deal with ASCAP on any basis other 
than paying a tax on all programs 
whether they used music or not. In 
forming BMI, we had competent legal 
advice and are confident that it is in 
no sense violative of the law. 

The statement issued by the De- 
partment of Justice shows that the 
department does not understand the 
setup of BMI. This is not surprising 
in view of the fact that the Depart- 
ment of Justice has made no attempt 
to discuss this setup with broadcast- 
ers, nor has it pointed out to us any 
ways in which it believed we were 
violating the law. 

Certainly if it believes the broad- 
casters are attempting a boycott, they 
are completely misinformed. For weeks 
the Department of Justice discussed a 
consent decree with ASCAP and, when 
it failed to get one, it suddenly accuses 
practically the whole broadcasting in- 
dustry, represented in BMI, of crimi- 
nal practices without giving us any 
opportunity at all for a similar dis- 
cussion. The reason for this unusual 
behavior is not at all clear to me, and 
I hope that before the Department 
carries out its announced plan, it will 
be willing to give at least as much 
consideration to the broadcasters as 
it has given to a society which it has 
itself branded as a law violator over 
an extended period of years. 


Gene Buck's Statement 


Gene Buck, president of ASCAP, 
issued the following statement 
Dec. 26: 

Attorney Gen,eral Jackson's an- 
nouncement to proceed to indict 
ASCAP is regrettable but does not 
come as a shock to me or my associ- 
ates. We composers and authors of 
the nation have long grown used to 
the power and influence of the broad- 
casters since the birth of radio. The 
only new feature of the government's 
announcement is Mr. Arnold's declara- 
tion to also indict CBS, NBC and 
their company union, BMI, for which 
he receives our sincere congratulations. 

This is the first time to my knowl- 
edge that the Attorney General's office 
has addressed itself publicly to doing 
something about the monopoly, the 
power and the activities of our op- 
ponents. Heretofore our society has 
been singled out as the big bad wolf 
by the Government and all the big 
guns have been aimed at the society, 
we who create the music and the songs 
of the nation. 

The Assistant Attorney General's 
announced proceedings to finally go 
into the entire structure of the mo- 
nopoly of the air and its affiliations 
should be welcome news to every one 
concerned — the public, the legislatures, 
the judiciary throughout the nation 
and my associates in the society. 

Final Ruling Awaited 

The breaking down of the negotia- 
tions between the Attorney General 
and ourselves was on his insistence 
that we accept a decree requiring the 
society to do business as prescribed 
by certain laws which the broadcasters 
succeeded in having enacted in Florida 
and Nebraska, as well as in other 
States in 1937. The State statutes 
were declared invalid by 11 Federal 
judges sitting in three States and up- 
held in one State, namely Washington, 
on Christmas Eve by three judges. 


The Supreme Court has agreed to 
review two of the decisions. The cases 
will be argued the latter part of next 
month or the early part of February. 
In view of the desirability of obtain- 
ing an authoritative ruling on this 
important question from the nation's 
highest tribunal, the society suggested 
that discussion of these matters be 
deferred until the Supreme Court 
decision. 

The importance of the matter to 
the authors and composers of our na- 
tion's music seemed to justify this 
request. The slight delay necessary 
was felt to be inconsequential when 
viewed in the light of the Govern- 
ment's inaction in this matter for a 
period of five years since the date 
when the Government requested the ad- 
journment of the trial in the case 
which it brought against the society in 
1934. 

The society has continuously func- 
tioned in protecting the interests of 
the composers and authors in the same 
way for more than a quarter of a 
century. A previous Attorney General 
of the United States as well as the 
Federal Trade Commission have upheld 
the legality of the society's activity. 
Notwithstanding this period of acqui- 
escence by the United States Govern- 
ment, the Assistant Attorney General 
in charge of this case threatened an 
indictment unless our society consented 
to a decree prior to the Supreme Court 
decision. 

'Willing to Negotiate' 

The society could not afford to sur- 
render to this ultimatum on the 
grounds it was entitled to await the 
Supreme Court decision. We believe 
our position and decision to refuse to 
yield to a consent decree in the light 
of these facts is sound. As the nation 
knows, we are engaged in a contro- 
versy with the broadcasting industry 
which through its power and influence 
has instigated and motivated our legal 
difficulties in the nation's capital in 
Washington, and throughout the sepa- 
rate States in the Union. 

We will continue to protect the 
rights of our members in an orderly, 
legal and humane manner with all the 
gifts and instrumentalities at our com- 
mand. We insist that those who cre- 
ate the music of the nation shall be 
paid for their efforts and we will con- 
tinue to resist all efforts to control or 
whittle away their rights or infringe 
their works irrespective of the n ight 
and power of the users. 

We have offered and are still willing 
to meet the broadcasters any time, any 
place, anywhere to negotiate and set- 
tle our differences, but all the efforts 
of those who have tried for over eight 
months, including ourselves, have been 
unsuccessful. The broadcasters have 
evidently decided to go through with 
their plans to boycott our music and 
no one, it seems, including the Gov- 
ernment, can induce them to change 
their set course. 


SESAC Statement 


THE FOLLOWING statement was 
issued Dec. 27 by Leonard David 
Callahan, general counsel of 
SESAC: 

In view of SESAC's friendly con- 
tractual relations with the broadcast- 
ing industry during the past ten years, 
its close cooperation with the NAB, 
and long term license agreements with 
700 radio stations, published reports 
that the Department of Justice has 
received complaints concerning SESAC 
are evidently erroneous. Inquiry at 
Department of Justice today by 
SESAC failed to elicit any substantia- 
tion of the reference in the newspaper 
article. 


Page 54-D • January 1, 1941 


BROADCASTING • Broadcast Advertising 


CHRISTMAS gifts to the trade 
covered a wide range of gad- 
gets, practical items and 
novelties. The donations in- 
cluded radios, refreshments, desk 
pieces and a tiny aspirin box. 
Among gifts received by Broad- 
casting were: 

WFIL, Philadelphia — Radio ; cigarette con- 
tainer. 

WQAM, Miami — Tropical jelly. 

WIP, Philadelphia — Letter opener. 

WFAA, Dallas— Grapefruit. 

WSPD, Toledo — Circular pocket knife. 

WNEW, New York — Beverage. 

WOV, New York — Beverage. 

WGAR, Cleveland — Desk calendar. 

WLAW, Lawrence, Mass. — Slipstream let- 
ter opener. 

WCAU, Philadelphia — Eveready desk pad. 

WCOA, Pensaloca — Pecans. 

WPEN, Philadelphia — Pop-up cigarette 
container with clock. 

WOWO, Fort Wayne — Zippo lighter. 

WBAL. Baltimore — Silent-flame lighter. 

WDAY, Fargo, N. D.— Pencil calendar. 

KIDO, Boise, Ida. — Idaho potatoes. 

KDYL, Salt Lake City— Penknife. 

KTAR, Phoenix — Dates. 

KFEL, Denver — Celery. 

KLRA, Little Rock— Bacon. 

George Hollingbery & Co. — Sausage, bacon. 

Standard Radio — Time dial. 

Major Bowes — Aspirin box. 

Oklahoma Pub. Co. — Mistletoe. 

SESAC — Desk calendar with clock. 

O. L. (Ted) TAYLOR STATIONS— Grape- 
fruit. 


UP Promotes Features 
TO PROMOTE supplemental news 
features on the United Press radio 
wire, the news service is issuing 
weekly color brochures explaining 
each of the seven features released 
daily and the three released on 
Sundays. Each feature is aimed at 
definite listeners such as sports 
fans, women, movie fans, farmers, 
et:., and the brochures will be used 
by the stations as sales presenta- 
tions. UP is surveying station use 
of the features. 

* * * 

Transit Displays 
WIRE, Indianapolis, has made a 
year-round deal with Indianapolis 
Railways Inc. for the constant dis- 
play of two display cards in each 
of 376 street cars and buses. In ad- 
dition, station will use outside pro- 
motion cards on the vehicles. 


FOOTBALL CONTEST 

Fort Worth Interested in 
Picking Favorites 


IN CONNECTION with its exclu- 
sive broadcasts of the District 7-AA 
high school football games in the 
Texas Interscholastic League this 
fall, KFJZ, Fort Worth, conducted 
a "Popular Player Contest" among 
Fort Worth high schools which 
drew intense interest from pur- 
chase-minded listeners. The con- 
test was conducted on KFJZ under 
sponsorship of Worth Food Mar- 
kets, one of four co-sponsors of the 
football series. Zack Hurt, KFJZ 
sports commentator, originated and 
handled the contest. 

At contest - end in December, 
924,007 votes were tabulated, each 
vote representing a purchase at the 
Worth Food Markets. No adver- 
tising was used to promote the con- 
test except a single announcement 
on each football broadcast, explain- 
ing the voting system. After a pur- 
chase listeners were entitled to vote 
on the back of the sales slip. Voters 
in the contest irade purchases aver- 
aging $1.84, with some of the stores 
running as high as $2.42 per per- 
son, according to an analysis by 
KFJZ. Winner of the popularity 
contest, with 144,324 votes, was 
Ray Coulter, star end of the Ma- 
t sonic Home football team. 


Gadgets Galore, and Useful Ones, Too — News of Features — 
Tags on Time — Bus and Trolley Cards 


Books for Kids 

LISTENERS who send in a ques- 
tion used on the WHN, New York, 
sustaining program. Kid Wizards, 
receive a book if the question is 
answered correctly. However, if the 
query stumps the kids, the sender 
receives $5 in cash, and has the 
privilege of sending a child guest 
to appear on the program, who 
receives a 20-volume set of the 
"Book of Knowledge" for the 
appearance. 

* ^: * 

Boon to Motorists 

GOOD news for listeners of WFAS, 
White Plains, N. Y., was supplied 
by John Dillon, sportcaster, dur- 
ing a fight broadcast sponsored by 
Cyclone Auto Supply Stores. The 
stores offered to buy 1941 auto li- 
cense tags for listeners, the fee to 
be paid back to Cyclone in install- 
ments. The scheme saves motorists 
the trouble of standing in line to 
get new tags, besides easing the 
burden of payments for tags. Cy- 
clone sponsors blow-by-blow broad- 
casts of fights every week, with 
Dillon at the microphone. 

Advance Notice 
A NEW IDEA recently was incor- 
porated in San Francisco Presents 
on KGO, San Francisco, when Pro- 
ducer Bob Dwan ran in a trailer 
on a forthcoming KGO program. 
Each week the program includes a 
sample of some KGO show to be 
heard in the future. 


Tower Serenade 

KCMC, Texarkana, Tex., ser- 
enaded Christmas shoppers 
with Yuletide music every 
half-hour from 10 a.m. to 
8:30 p.m., played over a 75- 
watt public address system 
attached to its antenna tower 
in the dovratown shopping 
area. The speakers were 
placed so the music did not 
blast nearby listeners but 
was of enough strength to be 
heard eight blocks away. FCC 
granted KCMC permission 
to mount the speakers on the 
antenna tower. 


m 


C H N S 

HALIFAX, N. S. 
The Key Station of the 
Maritimes 

One-third of all radio sets in 
Nova Scotia are within twenty- 
five miles of our antenna, two- 
thirds are within our primary 
coverage area. No advertiser can 
afford to overlook this field. 
Representatives 
WEED & COMPANY 
350 Madison Ave., N. Y. 


BROCHURES 


NBC — Third edition of booklet, "How 
Schools Can Use Radio," mailed to 
teachers, educators, parent - teasher 
groups, describing NBC public service 
programs. Booklet is prefaced with 
statements by David Sarnoff, RCA 
president, Niles Trammel, NBC presi- 
dent, and Dr. James Rowland Angell, 
NBC counselor on public service pro- 
grams. 

WAPI, Birmingham — Folder, reprint 
of an article in Time, Nov. 25, "Boom 
in Birmingham," describing city's in- 
crefised steel production resulting in 
increased buying powers. 

KDKA, Pittsburgh — Two-color folder, 
"Identity," with reproduction of large 
fingerprints around the title, inside 
spread of clippings from magazine and 
newspaper articles written about the 
station at the time of its 20th anni- 
versary in November. 

NBC — Pocket-size pamphlet, "NBC 
Interprets Public Service in Radio 
Broadcasting," summarizing policies 
and program plans recommended by 
Dr. James Rowland Angell, NBC edu- 
cational counselor. 

KGO-KPO, San Francisco — Mailing 
piece titled "Clean Sweep," depicting 
KGO-KPO-Sari Francisco Chronicle 
election coverage. 

NAB — Brochure on successful use of 
radio by drug stores, 10th in "Re- 
sults from Radio" series by NAB 
Bureau of Radio Advertising. 


WOR, New York 

WOR, listed as a Newark station 
since its advent, officially will 
become a New York City station 
if an application filed Dec. 23 
with the FCC is granted. While 
its transmitter is located on the 
Jersey side, the station seeks re- 
moval of its main studio from 
Newark to its New York head- 
quarters at 1440 Broadway. Sta- 
tion location is determined by 
main studio site, rather than 
transmitter site. 


WCKY. Cincinnati — 12-page souvenir 
booklet for studio visitors featuring 
photos of promotion activities of the 
station. 


MILLION DOLLARS 
HOUSING 

Plans are underway, a $1 ,016.000 ap- 
propriation has beeo made by the Fed- 
tral government, and construction is ex- 
pected to be started in early spring 
for a 270 unit housing project in 
Shreveport. Another r.ason why smart 
advertisers will now reserve time on 
the powerful 50,000 watt station, KWKH. 

50,000 lVatt3 


A SHREVEPORT TIMES STATION 

KWKH 

Shreveport Louisiana 



e a re 



i-^^C o o d. q/.s 
^ffder. West, 


• A splendid opportunity for increased sales is waiting 
in Western Canada this year. A Record Wheat crop on a 
firm and rising market, together with tremendous war 
orders, is putting millions of dollars of new money into 
circulation among Canadian farmers, cattlemen, fruit 
ranchers, miners and oilmen. 

This means greater potential sales for your product in Western 
Canada. Make these sales at a low cost by placing your 
program on — 


THE ALL-CANADA 
FOOTHILLS GROUP 

(All Bzsic CBC Stations) 

FiVsf in Listener Preference 
Write for Audience Figures 



Regina, Sask. 
Moose Jaw, Sask. 
Lethbridge, Alta. 
Calgary, Alta. 
Edmonton, Alta. 
Trail, B.C. 
Kelowna, B.C. 


IBROADCASTING • Broadcast Advertising 


Representatives: 

U.S.A. -WEED and COMPANY 

CANADA - All-Canada Radio Facilities Limited 

January i, 1941 • Page 55 


BUFFALO'S 




^ ^ 21 




This is the typical 50-HG installation of seven cubicles placed side by 
side to form a single attractive unit. WKBW's new 50-kw transmitter 
will consist of nine cubicles, arranged in line. The two additional 
cubicles house the rectifier and antenna phasing equipment. 


@ A^stinghouse 


GOES TO 


WATTS 


...selects Westinghouse 50-HG ior iidelity^ 
economy and reliability oi transmission 


Soon ten million listeners, from Maine to South 
Carolina, will be within range of Station WKBW. 
Present listeners in the densely populated area of 
Western New York, Western Pennsylvania, and 
Eastern Ohio, will welcome the increased signal 
strength, the new high quality of transmission. 


.E.txemelylo^°j;^^g^out. except 

,Compiesse<l«3 Huses. 

' •U^^'^^^' tc control. 
, . TuJl automate ^t^ges. 

.relatively lov^ ^^;,,oi^^- 


• ! 


National and local advertisers, alike, will wel- 
come the added power of this Buffalo station. 

This is the third station receiving a 50-kw con- 
struction permit since January 1 , 1 940, which has 
selected the Westinghouse 50-HG Transmitter. 
Only four such construction permits were grant- 
ed in this period. 

That these three stations have each chosen the 
Westinghouse Transmitter is more than a coinci- 
dence. For here is a transmitter that is the last 
word — in economy, convenience of operation, 
fidelity and reliability. 

This transmitter is designed on the basis of ex- 
perience gained in actually operating radio 
stations — Westinghouse owns and operates the 
first, as well as several of the most powerful, radio 
broadcasting stations. 

It is built by craftsmen who have been manufac- 
turing radio equipment since the earliest days of 
broadcasting. 

It is backed by the ONLY company that manu- 
factures, under its own name and own respon- 
sibiHty, ALL equipment needed for complete 
radio transmitting station operation. 


Broadcast Equipment 


J-08031 


Defense Activities, Progress 
of Radio Reviewed by FCC 

Minimum Interference with Communications Plann 
In Case of Emergency, Says Annual Report 


IN ITS FIRST "streamlined" re- 
port to Congress, covering major 
activities for the entire calendar 
year 1940 rather than only the 
fiscal year, the FCC Jan. 2 told of 
its vastly increased functions, par- 
ticularly because of national de- 
fense requirements and new de- 
velopments in broadcasting and 
other phases of communications. 

The FCC advised Congress that 
in prescribing certain general de- 
fense curbs, its action is "precau- 
tionary rather than disciplinary". 
The Commission said it v^^as "proud 
of the patriotic and cooperative re- 
sponse of operators and industry 
both". Particularly mentioned was 
the collaborative spirit of the 
broadcasters. 

Treaty Switchover 

Alluding to the broad powers 
given the President tinder Section 
606 of the Communications Act to 
commandeer communications facili- 
ties, the report said the Commis- 
sion does not want to interfere with 
communications "any more than is 
necessary for the national protec- 
tion". It desires particularly, said 
the report, "to preserve the pres- 


WILOA presents "AKWIL" 

It's Original - Sensational - Entirely NEWl 


The Timepiece you have been waiting for. 
Combining the latest features in a wrist watch. 



17 Jewel yel- 
low R. G. p. 
case. Rust- 
proof Back. 
Pig Skin 
Strap. 

$33.75 


Also avail- 
able in 7 
Jewel, Steel 

cas? with 
Raised Gold 
Numerals 

$19.95 


Sweep Second 

Hand 
' Shockproof 
I Waterproof 
' Dustproof 


• Luminous Dial 
and Hands 

• Unbreakable 
Crystal 

• Non-Magnetic 


This Watch is constructed for Dependability and 
Accuracy — Styled for the Discriminating — Shoclt- 
proof — Waterproof — Dustproof — Equipped with 
Luminous Dial and Hands. A regular Wrist Watch 
especially designed for those reouiring Split Sec- 
ond performance — Announcers — Control Room En- 
gineers and Technicians — Caltbrated to I /5th Sec- 
ond. Our WRITTEN GUARANTEE protects you 
against defects tor one year. YOUR MONEY RE- 
FUNDED in 10 days If this watch does not per- 
form to your entire satisfaction. 


THE WILOA COMPANY 

Suite 206 - 2.-} Flatl>ush Ave., Brooklyn, N. Y. 


L se this coupon at once I Send Money Order 
or Check. Cash by Registered Mail only. 


HE WILOA CO. 

uite 206—23 Flatbush Ave., Brooklyn, N. Y. 
!□ Enclosing $33.75. Send 17 Jewel Akwil. 
!□ Send CCD. 17 J. Akwil at $33.75. 
□ Send CCD. 7 J. Akwil at $19.95. 


Name 
Address 


State. 


We prepay charges if remittance accompanie 
rder. 1!-.II-41 


ent linking of radio facilities 
throughout the land for efficient 
and instantaneous communication". 

In a section devoted to the im- 
pending reallocation under the 
North American Broadcasting 
Agreement, the FCC pointed out 
that the Havana pact "contains no 
provision for continued operation 
of high-pow^ered stations just across 
the Mexican border". It stated that 
the chief noticeable difference to 
the average listener, once the real- 
location becomes effective as sched- 
uled on March 29, 1941, will be 
that his favorite station above 730 
kc. will occupy a slightly different 
place on the dial, usually higher. 

Explaining the sharp decrease in 
the number of hearings on broad- 
cast applications, the FCC attribut- 
ed this largely to changes in the 
method of handling, pointing out 
that in the past it has been the 
practice to designate for hearing, 
without seeking additional infor- 
mation from the applicants, appli- 
cations which upon their face did 
not contain sufficient information 
to warrant the Commission in find- 
ing that grants would meet the 
statutory standard. 

The FCC said that during the 
past year particular effort was 
made to obtain in detail additional 
facts, without the necessity of 
hearing. New application forms 
were adopted with a view to elicit- 
ing, so far as possible, all pertinent 
information in the first instance, 
thus eliminating the necessity of^ 
requiring applicants to file addi- 
tional material. 

Right of Appeal 

Defending this procedure, which 
has been under sharp attack, the 
Commission said ample protection 
is afforded through petitions for 
reconsideration, re-hearing and 
hearing, and the right to appeal to 
the courts, provided by statute. The 
principal beneficial result of elimi- 
nating unnecessary hearings has 
been to provide broadcasting serv- 
ice where needed, without long de- 
lay, according to the report. 

Procedure in handling complaints 
and investigations, often a subject 
of Congressional inquiry, was cov- 
ered in detail by the FCC. 

The Commission entertains com- 
plaints on advertising continuities, 
where the action of the station ap- 
pears to be against public interest, 
and occasionally refers complaints 
alleging unfair trade practices to 
the Federal Trade Commission. In 
matters involving refusal of time 
on the air, the report said, com- 
plainants are informed that sta- 
tions are expressly declared by the 
Communications Act not to be com- 
mon carriers. It was emphasized 
that the Commission has made no 
regulation or condition interfering 
with the right of free speech. 

Covering non-standard broadcast 
services, the FCC recounted de- 
■ velopments dealing with FM, tele- 
vision, and allocations of high-fre- 


< 
o 
o 
< 
o 
cr 

ID 

(1. 
O 

<r 
(J 
o 

2 

z 


1000 


soo 



Ibroadcast applications received 


DURING THE FISCAL YEAR 

(RENEWAL APPLICATiONS NOt INCLUOEO) 

UNDER FEDERAL RADIO COMMISSION 

UNDER FEDERAL COMMUNICATIONS 

COMMISSION 


1934 I93S '936 
FISCAL YEAR 


Plenty of Pull 

JAMMED telephone lines re- 
cently brought about the sign- 
ing of a much-sought 26- 
week schedule by WJDX, 
Jackson, Miss. Jitney-Jungle 
Stores, with 12 stores in Jack- 
son and others throughout 
the South, recently contract- 
ed for seven quarter-hours on 
WJDX tying in with its 
Founders' Week. The pro- 
grams, on which 10 pounds 
of coffee were awarded daily 
to the first 10 listeners call- 
ing in the correct number of 
times the word "Jitney-Jun- 
gle" was used during the mid- 
dle commercial, lasted only 
three days because telephone 
lines on the Jackson exchange 
were blocked for five minutes 
or so each day. Threatened 
with an injunction against 
the program, WJDX dropped 
the giveaway angle with con- 
sent of the sponsor. At con- 
clusion of the short schedule 
Jitney-Jungle was so im- 
pressed with radio's drawing 
power that it signed the 26- 
week contract. 


quency bands for those services. It 
said that the ensuing year will 
offer practical demonstration of 
FM's claimed clarity and staticless 
quality. Television was declared to 
be making substantial progress, 
with the cooperative assistance of 
the industry and the Commission. 

More than a score of stations 
geographically distributed through- 
out the nation have been licensed 
to experiment with various types 
of visual transmission, and partici- 
pating stations have budgeted a 
total of $8,000,000 for this experi- 
mental work, looking toward full 
commercial operation. 

Unlike past reports, the Commis- 
sion made no specific recommenda- 
tions to Congress. It is expected, 
however, that early in the new ses- 
sion the FCC may submit recom- 
mendations as a result of the net- 
woik monopoly inquiry, still await- 
ing final action. 


Engineering Standards 
Are Published by FCC 

COPIES of the FCC's Standards 
of Good Engineering Practice Con- 
cerning Standard Broadcast Sta- 
tions have been printed for the 
first time by the Government Print- 
ing Office. In announcing publica- 
tion of the rules in printed form, 
the FCC indicated that it would 
send copies free only to broadcast 
licensees, although others may get 
copies for 30 cents each from the 
Superintendent of Documents, Gov- 
ernment Printing Office, Washing- 
ton. 

The standards interpret and elab- 
orate on the rules and regulations, 
which form the basis of good en- 
gineering practice as applied to the 
standard broadcast band, and rep- 
resent the consensus of the broad- 
cast industry as expressed in con- 
ferences with engineers and manu- 
facturers, augmented by extensive 
field surveys conductd by the Com- 
mission's field staff, according to 
the FCC. First made effective Aug. 
1, 1939, the compilation has been 
revised to July 20, 1940, in the 
printed edition. 

FCC in Recess 

UNLESS there are unforeseen de- 
developments, the FCC will not hold 
another meeting until Jan. 7, hav- 
ing held its last regular pre-holi- 
day session on Dec. 17. Chairman 
James Lawrence Fly has been va- 
cationing in Florida and does not 
plan to return until after New 
Year's. Commissioner Norman S. 
Case has been Acting Chairman 
since early in December. 


AMONG radio figures signing the Dec. 26 
letter to President Roosevelt regarding aid 
to Great Britain were Barry Bingham, and 
Mark Ethridge, WHAS and Louisville 
Courier-Journal ; Dorothy Thompson, com- 
mentator ; Wythe Williams, commentator ; 
Dr. James Rowland Angell, NBC counselor 
for public service programs. 



Page 58 • January J, 1941 


BROADCASTING • Broadcast Advertising 


WINCHARGER towers have been 
purchased recently by WMRN, Marion, 
O. ; WCBT, Roanoke Rapids, N. C. ; 
KGLO, Mason City, la.; KWIL, Al- 
bany, Ore.; WBTA, Batavia, N. Y. ; 
WTCM, Traverse City, Mich. ; WDBF, 
Chattanooga, Tenn. ; KDTH, Dubuque, 
la. ; WFHR, Wisconsin Rapids, Wis., 
according to M. M. Lasensky, in 
charge of tower sales. 

ORDERS for marine radio equipment 
totaling $450,000 have been placed by 
the Government with Radiomarine 
Corp. of America as part of the de- 
fense program, according to Charles J. 
Pannill, president. Additional floor 
space doubling the laboratory and 
manufacturing area is being acquired. 

RCA MFG. Co. has announced a new 
control device for mobile radio sys- 
tems by which any car or group of 
cars can be called without disturbing 
other receivers in the same system. 
The device was developed by the 
Emergency Communications Section of 
RCA. It was given its first showing 
at the Seventh Annual Conference and 
Exhibits of the Associated Police Com- 
munications Officers at Orlando, Fla. 

WTAD, Quincy, 111., has started con- 
struction of its new transmitter lay- 
out, reported to cost from $45,000 to 
$50,000, including two 270-foot Trus- 
con towers and a Collins 1,000-watt 
transmitter. WTAD holds a construc- 
tion permit to expand from limited 
time operation to fulltime with 1,000 
watts on 900 kc, using directional 
antenna. 

WESTERN ELECTRIC 639A card'i- 
oid microphones are being installed in 
the studios of WBNX, New York. 
The 639A type, recently perfected by 
Western Electric, is a combination of 
three standard mikes, enabling six 
different types of pick-up. 


WTMJ Erects Plant 
For FM Transmitter 

WTMJ, Milwaukee, has started con- 
struction on the new building to 
house its 10 kw. FM transmitter, 
first step in a half-million dollar 
triple-function broadcast project 
undertaken by the Milwaukee Jour- 
nal Co. [Broadcasting, Nov. 15]. 
The new FM transmitter, W55M, 
is to be located on U. S. Highway 
41, 21 miles northwest of Mil- 
waukee. Although the base of the 
antenna will be about 450 feet 
above the level of the city, exact 
height of the tower has not been 
determined. 

Studios will be located in the 
huge new WTMJ "Radio City" 
structure to be built this spring. 
The transmitter building, in addi- 
tion to housing mechanical equip- 
ment for the FM operations, also 
will include living quarters for en- 
gineers. According to FCC compu- 
tations, the 10 kw. FM outlet will 
cover an area extending up to 70 
miles from the transmitter. 


THE Cedar Rapids (la.) Gazette, 
applicant for a new 100-watt sta- 
tion in that community on 1420 kc, 
has been authorized by the FCC to 
amend its application to ask for 5,000 
watts on 1550 kc. The newspaper has 
also applied for an FM outlet on 
44.7 mc. 


WBOS Soon to Begin 
Regular Latin Service 

WBOS, 50,000-watt Westinghouse 
international broadcast station in 
Boston, on New Year's Day will 
start regular scheduled service to 
Latin America, according to a Dec. 
26 announcement by Lee B. Wailes, 
Westinghouse manager of broad- 
casting. Service on the European 
beam is to start later, it was an- 
nounced. WBOS, known as WPIT 
before it was moved from Pitts- 
burgh to Hull, Mass., will operate 
daily from 4 to 11 p.m., carrying 
two hours in English, three in 
Spanish and two in Portuguese. 

The station operates on six fre- 
quencies— 6140, 9570, 11870, 15210, 
17780, 21540 kc. During the first 
weeks of operation, the station will 
be supervised by F. P. Nelson, 
Westinghouse director of interna- 
tional broadcasting, but subsequent- 
ly it will be in charge of W. C. 
Swartley, manager of WBZ-WBZA, 
Boston-Springfield. Occupying stu- 
dio and office space adjoining WBZ 
quarters in Boston, WBOS is in- 
dependently staffed, with R. F. 
Brock as studio supervisor. The 
50 kw. plate-modulated transmitter 
is claimed to be the first air-cooled 
shortwave unit in the country. The 
station's two directional rhombic 
antennas are located in an ocean- 
side salt marsh at Hull, near the 
WBZ transmitter. 


WBOS Antenna Array 


RCA to Expand Plants 
To Handle War Orders 

EXPANSION of manufacturing fa- 
cilities at the RCA plants in Cam- 
den, N. J., and Indianapolis is pro- 
vided under a $2,370,000 contract 
awarded the company by the Navy 
Department. 

"The contract calls for the acquisi- 
tion, construction, and installation 
of additional plant and equipment 
and modification of the present fa- 
cilities at the company's Camden 
factory. The contract also provides 
for new land, additional machinery 
and equipment at RCA's new plant 
in Indianapolis. 

The Navy said that types of 
radio equipment being manufac- 
tured comprise apparatus for bat- 
tleships, cruisers, destroyers, sub- 
marines, and auxiliaries as well as 
planes. 

In announcing the contract RCA 
said the Navy's procurement pro- 
gram has not interfered with the 
development and manufacture of 
radio apparatus for broadcasting 
home reception, or the usual com- 
mercial fields. 


RAY LYON, head of the WOR, New- 
ark, recording division, observed his 
annual Chi-istmas eve custom by 
erecting loudspeakers in the courtyard 
of his Manhattan apartment, and put- 
ting on an hour concert of Yuietide 
music for his neighbors. 


W2XVP, shortwave adjunct of WNYC, 
New York, is now on the air from 7 
to 9 p.m., with musical and educa- 
tional programs. It operates with 1,000 
watts at 26.1 mc. Production and an- 
nouncing are handled by Cy Blum. 



LOCATED in an ocean-side salt 
marsh at Hull, Mass., this direc- 
tional antenna array is the heart 
of the newly scheduled regular op- 
eration of WBOS, Westinghouse's 
50 kw. international station with 
studios in Boston. The station starts 
regular service to Latin America 
Jan. 1, with European service com- 
ing later. The rhombic antenna is 
700 feet in overall length and is 
mounted on four 90-foot poles, 
with a similar but separate an- 
tenna system set up for the Euro- 
pean operations. 

DAVID ROSS, CBS announcer, is 
celebrating his 12th anniversary with 
the network. Mr. Ross joined CBS in 
January, 1929. 


IBEW AGREEMEM 
WITH KRSC SIGISED 

THE IBEW in the West has an- 
nounced at its San Francisco head- 
quarters that a contract has been 
signed with KRSC, Seattle. The 
contract provides for wage increas- 
es to $210 per month for techni- 
cians and $240 per month for the 
chief engineer, with increased jur- 
isdiction over recordings. Other- 
wise the agreement remains the 
same — three weeks vacation with 
full pay, sick leave, overtime pay 
and full seniority rights. 

IBEW reported it is negotiating 
with KIDO, Boise, Id., for a union 
contract for its technical staff. C. 
P. Hughes, business manager of 
local B-77, Seattle, has been ap- 
pointed by IBEW International 
Representative Roy Smith to act 
as Coordinator for radio techni- 
cians in the State of Washington. 

Technicians in Northern and 
Central California are planning to 
attend the meeting of the broadcast 
division of the Northern California 
Conference of the IBEW at Stock- 
ton, Jan. 4. It will be a joint meet- 
ing of the Northern and Central 
Conferences. 


Shell Oil Tests Television 
SHELL UNION OIL Corp., New 
York, experimented with television 
advertising Dec. 27, when, in coopera- 
tion with General Electric Co., opera- 
tor of television station W2XH, 
Schenectady, it staged a telecast fea- 
turing Ted Steele and his orchestra. 
Feature was purely experimental and 
no payment for time was made. 



RADIO DIVISION 

LEHIGH STRUCTURAL STEEL CO. 

I 17 BATTERY PLACE, NEW YORK, N. Y. 

;"PLANT AT AUENTOWN, PA. OFFICES IN PRINCIPAL CITIES 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 59 


Heatter News Programs 
Include Three Sponsors 

WHEN Zonite Products Corp., New 
Yoi-k (Forhan's toothpaste) signed 
Gabriel Heatter for a Monday eve- 
ning quarter-hour commentary on 
a six-station MBS hookup for 52 
weeks starting Jan. 6, the com- 
mentator was committed to broad- 
cast five nights a week for three 
sponsors — all handled by Erwin, 
Wasey & Co., New York. 

In addition to the new Monday 
evening spot on WOR, WON, WOL, 
KWK, WHK, WKBW and WREN, 
Heatter's quarter-hour comment- 
ary is sponsored on Wednesdays 
and Fridays by R. B. Semler Corp., 
New York (Kreml), on 12 MBS 
stations, and on Thursday and Sat- 
urday evenings by MacFadden 
Publications, New York {Liberty 
Magazine) on 16 MBS stations. The 
latter two sponsors recently re- 
newed contracts for another 52 
weeks. On Tuesday evenings, Heat- 
ter acts as m.c. for We, the People, 
sponsored on CBS by General Foods, 
New York, for Sanka Coffee 
through J. Walter Thompson Co., 
New York. 


Mullen Reorganizes Promotion Staff 
Of NBC Under Direction of Ken Dyke 



Mrs. Clara Bixby 

MRS. CLARA BIXBY, chief owner 
of KBIX. Muskogee, Okla., died at 
her home Dec. 19 after a long illness. 
Her death followed that of her sou 
Joel by less than a mouth [Broad- 
casting, Dec. 1.5]. He was the pub- 
lisher of the Springfield (Mo.) News 
and Leader & Press. Another son, Ed- 
win, who had also been an executive 
of the paper, died less than a year ago. 


REORGANIZATION of the NBC 
promotion department, establishing 
individual promotion managers for 
the Red and Blue Networks and for 
national spot and 
local sales, with a 
director of pro- 
motion who will 
supervise and co- 
ordinate all pro- 
motional activi- 
ties of the com- 
p a n y including 
those at division 
offices and M & 
stations, was an- 
Mr. Dyke nounced Dec. 27 
by Frank E. Mul- 
len, NBC vice-president and gen- 
eral manager. 

Ken R. Dyke, formerly sales pro- 
motion manager, has been appoint- 
ed director of promotion, in which 
capacity, according to the official 
announcement, he will "supervise 
and coordinate the budgeting, plan- 
ning and production of all promo- 
tional activities of the company 
. . . and will be responsible for the 
maintenance of proper policy and 
advertising standards of all NBC 
promotional work." He will report 
to the vice-president and general 
manager. 

Other Changes 

Charles Brown, recently brought 
to New York as manager of station 
promotion from Hollywood, where 
he had been promotion manager of 
NBC's western division [BROAD- 
CASTING, Oct. 151, has been appoint- 




BftYER ASPIRIN 



ed Red Network promotion man- 
ager by Roy C. Witmer, vice-presi- 
dent in charge of Red Network 
sales, to whom Mr. Brown will re- 
port. E. P. H. James, formerly ad- 
vertising manager of NBC, becomes 
Blue Network promotion manager 
by appointment of Edgar Kobak, 
vice-president m charge of Blue 
Network sales, to whom he will re- 
port. B. J. Hauser, who has been 
working on Blue Network promo- 
tion, will continue as assistant to 
Mr. James. 

W. C. Roux, who has been handl- 
ing promotion for WEAF and 
WJZ, key stations of the Red and 
Blue networks, respectively, in 
New York, has been appointed na- 
tional spot and local sales promo- 
tion manager by William S. Hedges, 
vice-president in charge of rela- 
tions with stations. In his new ca- 
pacity Mr. Roux will report to 
James V. McConnell, manager of 
national spot and local sales. The 
promotion managers of the net- 
work's concert service and the ra- 
dio-recording department will con- 
tinue to be directly responsible to 
their department heads, but their 
activities will be coordinated by 
Mr. Dyke. 

Morgan to Head Office 

Clayland T. Morgan, previously 
in charge of institutional promo- 
tion, reporting to John F. Royal, 
vice-president in charge of new ac- 
tivities and developments, has been 
transferred to the president's of- 
fice as assistant to the president, 
where he will "assist the president 
and the vice-president and general 
manager in such matters as are as- 
signed to him from time to time." 
Phil Kerby and William Webb, who 
previously prepared NBC's institu- 
tional promotion Under Mr. Mor- 
gan's supervision, will continue 
their activities as before, but are 
now transfei-red to the promotion 
department, reporting to Mr. Dyke. 

Also reporting to Mr. Dyke under 
the new setup are H. M. Beville, 
manager of the research division; 
J. M. Greene, manager of the cir- 
culation division, and Harold Bis- 
son, in charge of promotion produc- 
tion. "All other promotion activi- 
ties," the announcement concludes, 
"including those of the press, tele- 
vision, shortwave departments, pro- 
gram and talent sales, public serv- 
ice and guest tours, will continue 
under their respective department 
heads. The director of promotion 
will handle the work of these ac- 
tivities as are not provided for in 
the departments and will be re- 
sponsible for the coordination of 
all others." 


WRNL 

ALWAYS RINGS THE 

BELL 

IN RICHMOND, VIRGINIA 
NBC BLUE • 1000 WATTS 



IT MADE no difference to Pep 
Boys, auto accessory chain, when 
WIP went 100% BMI Dec. 23. 
Their all-night Dawn Patrol goes 
on as usual, and has just been re- 
newed for a third year. WOL, 
Washington, also carries an all- 
Dawn Patrol for Pep Boys. Here 
Adolph Strauss, Pep Boys execu- 
tive, signs the 1941 WIP contract 
for 1,794 hours of sponsored rec- 
ord music. Watching (1 to r) are 
Maj. Edward A. Davies, WIP sales 
vice-president; Mort Lawrence, an- 
nouncer of the Patrol; Thomas 
Harkins, president of the Harkins 
Agency, handling the account. 


NAB District Sessions 
Hear Copyright Methods 

NAB DISTRICT meetings held 
during the last month to acquaint 
broadcasters with the copyright 
modus operandi when current 
ASCAP contracts expire, brought 
together broadcasters in 24 States, 
the District of Columbia and Puerto 
Rico, according to the NAB. NAB 
President Miller, C. E. Arney Jr., 
his assistant, and Carl Haverlin, 
BMI public relations director, ad- 
dressed practically all of the ses- 
sions. 

Meetings included District 5 in 
Orlando, Dec. 10; District 1 in 
Worcester, Mass., Dec. 12; District 
4 in Washington, Dec. 13; District 
9 in Chicago, Dec. 18; combined 
Districts 7 and 8 in Detroit, Dec. 
19; District 2 in Syracuse, Dec. 20. 


APPROXIMATELY 30,000 musical 
selections available for broadcasting 
are listed in NBC s new 929-page cata- 
log compiled under the supervision of 
Thomas Belviso, in charge of NBC's 
music. Catalog is now being distributed 
to NBC stations, advertisers and agen- 
cies. 


(D.P.) 


THE MARK 
OF ACCURACY, SPEED 
AND INDEPENDENCE IN 
WORLD WIDE NEWS 
COVERAGE 

UNITED PRESS 



NOW POWERED AT 1000 WATTS 


Page 60 • January I, 1941 


BROADCASTING • Broadcast Advertising 


Series Cancelled 
By Westinghouse 

But ASCAP's Tale of Music 

Troubles Is Found Phoney 

THE ACTION of Westinghouse 
in cancelling its Musical Americana 
series on NBC-Red with the ex- 
piration of its present contract on 
Jan. 16 has been seized by ASCAP 
spokesmen as the proof of their 
prophecies during the past few 
months that the advertisers whose 
money supports radio would with- 
draw that support if they were for- 
bidden the use of ASCAP music. 

Their case would be more con- 
vincing, however, if the agency in 
charge of the Westinghouse ac- 
count had not positively denied 
that the controversy between the 
broadcasters and ASCAP had any 
bearing on the cancellation. 

The ASCAP version is that Jes- 
sica Dragonette, engaged as guest 
star on the Westinghouse program 
of Dec. 26, wanted to sing "Sibo- 
ney", but that the agency insisted 
that she do "Practice Makes Per- 
fect". Her refusal, the story goes, 
stirred up such a row that A. W. 
Robertson, cha'rman of the board 
of the electrical company, decided 
that a series of such occurences 
would be more trouble than the 
program was worth and ordered 
the cancellation forthwith. The pay- 
off to this story is that if NBC 
had not moved up its deadline from 
Dec. 31 to Dec. 23, the row would 
have been averted and the program 
renewed. 

What Really Happened 

The explanation of Fuller & 
Smith & Ross, Westinghouse agen- 
cy, is much more prosaic, being 
simply that the distribution com- 
mittee of the sponsor, including 
representatives of its various man- 
ufacturing divisions which are each 
taxed a pro-rata share of the pro- 
gram's cost from their advertising 
budgets, decided that they would 
rather spend their money for direct 
sales advertising in 1941 than con- 
tinue the institutional program. 
This decision, the agency states, 
was made long before the purpoi'ted 
rumpus is alleged to have occurred. 

Categorically denying the AS- 
CAP story, W. A. Wright, vice- 
president of the agency, who per- 
sonally handled the engagement of 
Miss Dragonette for the program, 
told Broadcasting that at the be- 
ginning of their conversations he 
had told her she could not sing 
"Siboney" on the broadcast because 
it already included "The Peanut 
Vendor" and the two numbers were 
too much alike. He had intended, he 
said, to ask her to do "Alice Blue 
Gown", but when she said she had 
sung "Home, Sweet Home" at a 
concert recently and received an 
ovation for it, that number was 
chosen and was done on the broad- 
cast. The whole matter was settled 
in a single phone conversation, he 
said, and there was no argument at 
all. 


] BMI writers entertained the Radio 
I Executives Club of New York at its 
I final 1940 luncheon session on Dee. 18, 
performing some of their own compo- 
sitions which have already achieved 
popularity and previewing several new 
numbers. M. E. Tompkins, P,MI's vice- 
president and general manager, intro- 
duced the performers. 


Mediation Denied 

{Continued from page 18) 

ASCAP, had been made generally 
available. 

"ASCAP continues its frantic at- 
tempts to stampede the public into 
believing that there will be a 
dearth of familiar music on the air 
after Jan. 1 unless radio stations 
hurriedly sign a contract with 
ASCAP. 

"This is a myth. 

"It is hoped that sometime after 
the turn of the year when the 
situation returns to emotional nor- 
mality, we can consider again some 
arrangement, equitable to all par- 
ties, for the use of music by ASCAP 
composers. For broadcasting wants 
to use ASCAP music and to pay 
for it when it is used. Broadcasting 
also wants to pay others for music 
when their music is used. But the 
hundreds of radio stations over the 
country — large and small — stand 
firm in their determination to re- 
fuse to pay ASCAP for music when 
no music is used — as ASCAP 
would now have us do." 

The ASCAP Divvy 

The statement goes on to analyze 
the make-up of ASCAP, with its 
self-perpetuating board and its 
methods of distributing its income 
so that about half of the net, after 
expenses and operating costs are 
deducted, goes to its publisher 
members, with the remainder going 
to the writers for Whose "protec- 
tion" ASCAP claims to function. 
Citing the sworn testimony of 
ASCAP's president, Mr. Miller 
states that in 1938: "97% of the 
creative artists' share went to about 
280 members (selected by the self- 
perpetuating board of directors) 
and 3% went to about 825 mem- 
bers. Briefly, then, 137 publishers 
got 33 cents out of every dollar and 
825 creative artists got one cent. 
That is what ASCAP calls 'protec- 
tion'." 

Another fruitless attempt to 
mediate the controversy was made 
by the National Music Council, 
whose membership includes both 
the NAB and ASCAP, as well as in- 
dividual broadcasting companies, 
associations of composers, publish- 
ers, music teachers, musical instru- 
ment manufacturers, etc. A meet- 
ing of the Council's executive com- 
mittee was held Dec. 26, but no 
statement was forthcoming regard- 
ing the situation. 


PROCTER & GAMBLE, Cincinnati 
( American Family soap ) on Dec. 30 
renewed for 52 weeks five-weekly Oos- 
pel Singer and Painted Dreams on 
WGX. Chicago. 


WC BM 

BALTIMORE, MARYLAND 

Affiliated With The 

MUTUAL 

Broadcasting System 

JOHN ELMER, President 
GEO. H. ROEDER, Gen. Mgr. 

National Representatives 

THE 

FOREMAN COMPANY 

247 Park Ave., New York 
Wrigley Building, Chicago 


NO SUN— NO PAY 

WSTP Spots Are Free When 

Old Sol Is Hidden 

WTSP, St. Petersburg, which 
claims it "Covers Tampa Bay Like 
the Sunshine", has made a standing 
provision in its national rate card 
that it will not charge for national 
spots on days when the sun fails 
to shine in its territory. 

The Evening Inde-pendent, also 
located at St. Petersburg, has had 
a standing offer with its readers for 
more than 20 years that it will 
make no circulation charge on days 
when the sun fails to shine by 
press time. 

WTSP will use the Independent's 
payoff as its criterion. If the sun 
comes out after their press time, 
spot announcements scheduled for 
that day will be free. The offer will 
also stand even though the sun fails 
to shine in St. Petersburg but does 
shine in Tampa, Sarasota or other 
parts of WTSP territory. 


NBC Cufflinks 

TAKING a leaf from the 
"cufflink club" formed by 
President Roosevelt among 
former associates at the Navy 
Department when he was As- 
sistant Secretary, the NBC 
station relations staff sent to 
the trade sterling cufflinks. 
The links simulate velocity 
microphones with the NBC 
letters on each side. 


New Morgantown Local, 
WAJR, Is Dedicated 

MORE than 1,000 persons inspected 
the new WAJR studios when they 
were formally dedicated Dec. 15, 
according to C. H. Murphey Jr., 
general manager. The new Morgan- 
town, W. Va. local was formally 
dedicated by local and State digni- 
taries, including U. S. Senator M. 
M. Neely, who is Governor-elect of 
West Virginia. Also present were 
officials of the new Du Pont plant 
being erected in Morgantown. 

John Goerss, program director, 
arranged an opening day schedule 
featuring local talent exclusively, 
with the single exception of a tran- 
scribed salute by the Five Keys 
from WHIS, Bluefield, W. Va., 
where Murphey was formerly gen- 
eral manager. Operations began 
Dec. 8 with eight hours of com- 
mercial programs the first week. 

Craig Stewart, veteran New York 
radio actor, is the latest addition to 
the staff. The complete station per- 
sonnel includes: C. H. Mui'phey 
Jr., general manager, formerly with 
WJLS, Beckley, W. Va.; Jon 
Goerss, from WSLB, Ogdensburg, 
N. Y., program director; Ray 
Spence, from WJLS, Beckley, chief 
engineer; Ken Wilson, from WSLB, 
Frank Shaffer, from WCMI, Ash- 
land, Ky., and Craig Stewart, an- 
nouncers; Horace Atwood and Tom 
Moore, from WPAR, Parkersburg, 
W. Va., and Olan Christopher, en- 
gineers; James Pryor, from WHIS, 
Bluefield, and James Flennekin, 
sales; Charles Stewart, from WHIS, 
Bluefield, continuity; Miss Clara 
Mutter, Bluefield, bookkeeper; Miss 
Elsie "rhomas, receptionist. 



MAIL! MAIL! MAIL! 

During the past year, over half a million letters were picked 
up by this giant, friendly personality throughout Iowa, Nebraska, 
Kansas and Missouri. 

PauFs 500,000 letters — practically one from every home 
he visits — contained over $79,000 cash — more than 
400,000 proofs of purchase. 
No wonder so many advertisers ask him to tell his friends in these 
homes about their products. No wonder their sales shoot upwards. 
These 644,000 buying homes have confidence in — and act on — the 
recommendations of KMA — The Paul Bunyan of the Farm Belt. 
Investigate this huge, unexploited market where you are assured a 
known listening audience. Remember that 

LETTERS MEAN LISTENERS 

WJ^l^M "J'"'u ^^"'^V ^'"1'"." Shenandoah, 

^^^H IJ^k the Number One Farm Market" ' 

J^^XTJLaTSL Representative: Free & Peters lOWH 


BROADCASTING • Broadcast Advertising 


January J, 1941 • Page 61 


WCAM Hearing 

AN INQUIRY into the operation 
of WCAM, Camden, N. J., muni- 
cipally-owned station which leases 
all of its commercially available 
time to the Mack Radio Sales Co., 
of Camden, will be made by the 
FCC at a hearing in Washington, 
scheduled for Jan. 29. Both WCAP, 
Asbury Park, N. J., and WTNJ, 
Trenton, N. J., will participate 
since they share time with the 
Camden station on 1280 kc. 

One reason for the hearing is pur- 
ported failure of the stations to 
reach a mutually satisfactory time- 
sharing agreement. The FCC will 
inquire into questions of whether 
any of the stations have directly or 
indirectly transferred or disposed 
of any of their licenses without 
authority. 


CBS Plans Latin Hookup 

{Continued from page 18) 



5 9 O "^M^^HOOO 

OntktdUJi ^^^^^ <WatU 

COLUMBIA'S EXCLUSIVE FULL TIME 

OUTLET FOR WESTERN MICHIGAN 

RepTetenlalive: HOWARD H. WILSON CO. 


on the amount of retransmission of 
programs from without the coun- 
try was lifted so that Chilean sta- 
tions could become CBS affiliates. 

Indication of the attitude of 
South American governments to- 
ward the project, Mr. Paley av- 
erred, may be found in the fact that 
the affiliates in Lima, Peru; La 
Paz, Bolivia, and Rio de Janeiro, 
Brazil, are government-owned sta- 
tions. Asked why these were chosen 
in lieu of privately operated sta- 
tions, he said that they were all 
commercial stations in our sense 
of the word and that each was the 
most popular station in its com- 
munity. 

Asked if he thought the competi- 
tive network system of the United 
States should be extended into 
Latin America as is, or if there 
should be some form of coordina- 
tion, possibly under the guidance 
of the State Department or the 
Rockefeller commission, among all 
United States shortwave broad- 
casters, Mr. Paley stated a definite 
belief that the freelv competitive 
system would in the long run pro- 
vide a better service for Latin 
America, just as this system has 
given the American public the best 
program service in the world. There 
might be some loose form of co- 
ordination or cooperation among in- 
ternational broadcast stations, ad- 
justing schedules so that there may 
be no long dead periods when no 
one is serving the Latin American 
public, he said, but beyond that 


5000 WATTS 


in 


BOSTON 

WMEX 


70 BROOKIINE AVE., BOSTON, MASS. 



there should be open competition 
for listeners. 

Concerning the shortwave opera- 
tions of European nations, he 
stated : 

European Activities 

"Other countries have been very 
active in shortwave broadcasting 
aimed at Latin America. Much of 
their output is straight propaganda 
selling the ideologies of certain 
countries and seeking to discredit 
the way of life of other nations. 
The air waves from Europe are 
full of conflicting news reports as 
each country broadcasts its ovra 
official version of events. This con- 
dition has brought a new respect 
in Latin America for news emanat- 
ing from the United States. 

"Impartial and honest reporting 
has won the fight with propaganda 
and the people of Latin America 
now realize that they must turn 
to the United States to get honest 
and impartial news. The American 
press associaions serving a ma- 
jority of important papers down 
there and the news broadcasts 
going to those nations are now gen- 
erally considered the most reliable 
sources of information. 

"Unfortunately only a minority 
of radio listeners throughout Latin 
America hear shortwave programs. 
The propaganda ministries of for- 
eign countries recognized this long 
ago and from time to time have 
bought time on the local long-wave 
stations where the big listening 
audiences are. It is this type of 
operation that has been most ef- 
fective for them. The re-transmis- 
sion of CBS programs will be a 
regular, not a spasmodic arrange- 
ment. All stations that have affili- 
ated with the Latin American net- 
work of CBS will have available 
to them for re-transmission any of 
the programs broadcast by CBS 
to Latin America, and they have 
agreed to carry our programs at 
least one hour every single day." 

Mr. Paley reiterated that the net- 
work would not be used for po- 
litical propaganda of the type that 
is being disseminated from numer- 
ous European transmitters. "We 
were generally told," he said, "that 
such propaganda as some European 
stations send in a steady stream 
toward South America is defeating 
its own ends by its very vehemence. 

Stations on Network 

"What we have in mind is to 
furnish facilities whereby Latin 
Americans may learn more about 
us, our amusements, our educa- 
tional standards, our way of life 
and, in turn, convey to our audi- 
ences in North America the best 
that Latin America has to offer. 
The peoples of the two continents 
should know each other better and 
whatever part radio can play in 
bringing this about should prove 
of immense value in relationships 
between the Americas.' \ 

Following are the Latin Ameri- 
can stations signing CBS contracts: 

Argentina — LR3, Radio Belgrano, Buenos 
Aires, 50,000 watts on 950 kc. Also short- 
wave stations CXA14 and CKA8 with 7,500 
and 5,000 watts power. Also, in Argentina, 
Radio Belgrano is arranging CBS trans- 
missions over these members of the Pri- 
mera Cadena : LTl, Radio del Litoral, Ro- 
sario, 20,000 watts on 780 kc. ; LV3, Radio 
Cordoba. Cordoba, 25,000 watts on 620 kc. ; 
LVIO, Radio Cuyo, Mendeza, 5,000 watts 
on 1210 kc. ; LtI7, Radio Goberal San 
Martin, Bahia Blanca. 2,500 watts on 1240 
kc. : LVl, Radio Graffigna, San Juan, 1,000 
watts on 730 kc. ; LV12, Radio Aconquija, 



THREE WEDDINGS in a single 
week is high score at WMAZ, Ma- 
con, Ga. The station's trio of bene- 
dicts, who advanced to the altar 
on successive days recently, include 
(1 to r) Arthur Little, WMAZ's 
Hollywood Reporter, who grew the 
full beard for a part in a Little 
Theatre production ; Announcer 
John Hogan, who came to WMAZ 
from Portland, Me.; Engineer 
Charles Rayburn, recently of Kan- 
sas City. 


Tucuman, 5,000 watts on 580 kc. ; LVll, 
Radio del Norte, Santiago del Estero, 1,500 
watts on 1170 kc. ; LT7, Radio Provincia, 
Corrientes, 500 watts on 1340 kc. : LV4, 
Radio San Rafael, San Rafael, 500 watts 
on 690 kc. „ 

Bolivia — CP5, Radio lUimam, La Paz, 
10 000 watts on 1040 kc. Also shortwave 
station CP4, La Paz, 1,000 watts. 

Brazil — PRE8, Radio Nacional, Rio de 
Janeiro, 22,000 watts on 980 kc. ; B9, Ra- 
dio Record, Sao Paulo, 20,000 watts on 
1000 kc. , , • , 

Chile — CB57, Radio Sociedad Nacional 
de Agricultura, Santiago, 10,000 watts on 
570 kc. ; also short wave station CB1180, 
1,000 watts; CB90, Radio Sociedad Nacional 
de Agricultura, Valparaiso, 1,250 watts on 
900 kc. . , , T, 

Colombia — HJCS, Radio Continental, Bo- 
gota 50,000 watts on 920 kc. ; HJ5EAB, 
La Vos del Valle, Cali, 300 watts on 1150 
kc ■ HJ4DAK, La Voz de Antiquia, Medel- 
lin ' 750 watts on 1250 kc. ; also shortwave 
station HJDE, 1,000 watts; HJ6FAD, Ra- 
dio Manizales, Manizales, 480 watts on 1390 
kc ■ HJIABH, Emisora Atlantico, Barran- 
quil'la, 500 watts on 1080 kc. ; also short- 
wave station HJAG, 1,000 watts. 

Costa Rica— TIPG, Costa Rica Radio & 
Broadcasting Co., San Jose, 4,000 watts 
on 625 kc. ; also short wave station TIGA, 
2,000 watts. 

Cuban Network Linked 

Cuba— CMCY, Radio Habana, Havana, 
20 000 watts on 590 kc. ; also shortwave 
station COCI, 1.000 watts ; also these affiih- 
ates of the Cadena Azul— Blue iNetwork— 
the only Cuban network connected by 
high grade telephone wires, as in the 
United States : CMHI, Radio Habana, Santa 
Clara 10,000 watts on 830 kc. ; also short- 
wave station WOHI, 5,000 watts; CMJN, 
Radio Habana, Camaguey, 1,000 watts on 
610 kc • CMKV, Radio Habana, Holguin, 
1 000 watts on 570 kc. ; CMKH, Radio Ha- 
bana, Santiago, 1,000 watts on 640 kc. 

Dominican Republic— HIZ, Ciudad Tru- 
jillo, 250 watts on 1350 kc. ; also short- 
wave station HIZ, 500 watts. 

Ecuador— HC2AJ, Radiodifusora del Ec- 
uador, Guayaquil, 2,500 watts on 1050 kc. ; 
also shortwave station HC2AK, 1,000 watts ; 
HCQR, Radio Quito, 250 watts on 1330 kc. ; 
also shortwave station HCQRX, 250 watts. 

El Salvadoi— YSP, The Voice of Cuscut- 
1am, San Salvador, 300 watts on 780 kc ; 
also shortwave stations YSP-B and YSP-A 
operating with 300 watts power each. 

Guatemala— TGW, La Radiodifusora de 
Guatemala, Guatemala City, 5,000 watts on 
1520 kc. ; also shortwave stations TGW A, 
with 10,000 watts; TGWB, with 1,000 
watts; TGWC, with 1,000 watts. 

Mexico — XEQ, Radio Pan Americana, 
S A., Mexico City, 50,000 watts on 730 
kc. ; also shortwave station XEQQ, 10,000 
watts. 

Nicaragua — YNOW, Voice of Central 
America, Managua, 750 watts. 

Panama — DOC, Radio Star and Herald, 
Panama City, 500 watts on 1400 kc. ; also 
shortwave station HP5A, 2,000 watts. 

Paraguay— ZP5, Radio Paraguay, Asun- 
cion, 100 watts on 1385 kc. 

Peru — OAX4A, Radio Nacional, Lima, 
12,000 watts on 854 kc. ; also shortwave sta- 
tions OAX4Z, 15,000 watts, OAX4T, 15 000 
watts ; OAX6C, Radio Continental, Are- 
quipa, 350 watts on 1370 kc. ; also short- 
wave stations OAX6D, 350 watts ; 0AX6E, 
1,000 watts. 

Uruguay — CX16, Radio Carve, Montevi- 
deo 10,000 watts on 850 kc. ; CX24, Radio 
La Voz del Aire, Montevideo, 5,000 watts 
on 1010 kc. 

Venezuela — YV5RG, Emisoras Unidas, 
Caracas, 1,000 watts on 1010 kc. ; also 
shortwave station YV5RU, 5,000 watts. 


Page 62 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


EMPLOYES OF WOR, Newark, sub- 
ject to draft or those who enlist in 
the armed forces will receive a finan- 
cial differentiation between their civil 
and military salary depending on their 
length of service with the station. 
Those who have been with the station 
a year or longer will get the differ- 
ence between their salaries at the 
time of leaving and the pay they will 
receive for military service for a 
period of three months. Those who have 
been with the station less than a year 
will get the difference between their 
military pay and their civilian pay 
check for one month. 

WLB, Minneapolis, operated by the 
U of Minnesota, has published a bul- 
letin on its Minnesota School of the 
Air, covering the first 1940-41 semes- 
ter. The School of the Air series in- 
cludes 10 separate program groups. 
Organized in Septembei-, 1938, and 
with about 50,000 classroom listeners 
weekly last year, the program has been 
enlarged and expanded through co- 
operation with the North Central 
Broadcasting System. Under the new 
setup, the WLB programs will be car- 
ried also on 10 other stations — KWNO, 
Winona ; KATE, Albert Lea ; KGDE, 
Fergus Falls; KVOX, Moorhead ; 
KRMC, Jamestown; KDLR, Devils 
Lake; KGCU. Mandan ; KLPM, 
Minot; KABR, Aberdeen; WDSM, 
Superior. 

WCAU, Philadelphia, on Dee. 21 
started au educational series on ad- 
vertising fundamentals and vocational 
possibilities for women in the adver- 
tising field, produced under auspices 
of the Philadelphia Club of Advertis- 
ing Women. Programs are supervised 
by Ruth B. Clair, radio director of the 
club, and Harry Marble, WCAU as- 
sistant program director. 

WJAS, Pittsburgh, on Dec. 15 carried 
its regular full-hour broadcast of the 
fifth annual All-Twin Amateur Party, 
sponsored by the local Wilkens jewelry 
stores. The special program, annual 
highlight of the weekly Wilkens Ama- 
teur Hour on the station, drew an 
audience of 325 pairs of twins and 
nine sets of triplets. Brian MacDonald, 
m.c. of the Sunday series, presented 14 
sets of twins as performers on the 
program. 

GENERAL MANAGER Franklin M. 
Doolittle of WDRC, Hartford, has an- 
nounced that all regular employes of 
the station who have been employed 
more than a year received a Christmas 
bonus of two weeks' pay. 

WWL, New Orleans, presented its 50 
employes a week's pay as a Christmas 
bonus. All employes on the payroll, 
regardless of length of service, received 
a bonus. 


Dvike at Miami 

WIOD, Miami, presented the 
Duke of Windsor for the first 
time on an American station. 
Noah Tyler, WIOD announc- 
er, had been describing events 
just before the Southern 
Cross sailed for the return 
trip to Nassau, when the 
Duke walked up to the micro- 
phone. He was accompanied 
by Frank Malone, assistant 
managing editor of the Mi- 
ami Daily News, who intro- 
duced the royal speaker. 


WCOA, Pensacola, Fla., more than 
doubled its national spot business in 
1940 over 1939, according to Irving 
Welch, WCOA manager. By the end 
of December, according to Manager 
Welch, the total national spot and 
local business increased 64.6% during 
1940, national spot jumping 106% 
over 1939 and local business rising 
59.4%. The increase is attributed to 
the business growth in Pensacola re- 
sulting from expansion of the U. S. 
Naval Air Training Station and af- 
filiation with NBC during the year. 

RUTH WELCH, who formerly wrote 
"The Woman Who Sees" column for 
the New York Sun, is now writing 
continuity and assisting in the pro- 
duction of the Friendship Bridge pro- 
grams in addition to her duties as 
WNTC's feminine ^"Around New 
Yoi'k" reporter. Friendship Bridge 
programs are short-waved to England 
by WRUL, Boston, through WMCA 
and are designed to strengthen British 
morale through contact with parents 
whose children are in the U. S. for 
the duration of the war. 

WBTM. Danville, Va., at a Christmas 
banquet for staff members and their 
families distributed to all employes 
small globe banks containing the an- 
nual cash bonus. 

EMPLOYES of WGAR, Cleveland, 
received a 15% bonus at the station's 
annual Christmas party Dec. 22. Man-' 
ager John Patt said the larger bonus 
had been voted by the board of di- 
rectors because of the improved busi- 
ness conditions during 1940. WGAR 
employes received a five percent bonus 
in July making a total of 20% for the 
year. 

KGVO, Missoula, Mont., has com- 
pleted plans with the editorial staff of 
The Konah, prize-winning publication 
of Missoula County High School, for 
a weekly radio edition of the school 
paper. "The paper's editor-in-chief will 
act as m.c. of the program, with stu- 
dents handling their various columns 
on each broadcast. 

WSYR. Syracuse. N. Y., on Dec. 6 
observed the third anniversary of its 
Juvenile Netvspaper of the Air with 
a special broadcast. The program fea- 
tured appearances by civic and club 
leaders who cooperate in scheduling 
the young radio editors and reporters 
handling the program content, along 
with Harrison Danford. president of 
the sponsoring Best lee Crea'm Co. The 
feature is supervised by Ray Serva- 
tius. WSYR continuity chief, who also 
operates a radio news editing school 
for the kids. 

WING, Dayton, O., during the 
Christmas holidays presented its em- 
ployes with bonuses running up to 
7%% of salary, based on length of 
service. 

KFRO. Longview, Tex., distributed a 
cash Christmas bonus to its staff. The 
bonus is set on a base of one year's 
service with the station, with an addi- 
tional 1% per year for all employes 
who have been with the station more 
than a year. 


KFI-KECA, Los Angeles, and Musi- 
cians Mutual Protective Assn., Local 
47, AFM, that city, in December ne- 
gotiated a new 50-week contract for 
staff orchestra members. Under the 
agreement, salary is increased by $7.50 
per week for each man. KFI-KECA 
employs a staff orchestra of 14, in- 
cluding Claude Sweeten, musical di- 
rector. At request of staff members, 
the new pact was cut down from 52 
weeks, so as to allow each man a 
two-week vacation. Prior to signing 
the agreement, the orchestra was em- 
ployed on a nine-months basis only. 

WLWO, Crosley international .short- 
wave outlet in Cincinnati, on Dec. 30 
broadcast New Year's greetings of 
Toledo industries and the ChamlDer of 
Commerce fi-om the annual Salesmen's 
Dinner, sponsored each year by the 
Toledo Chamber of Commerce. Leaders 
of Toledo industi'y broadcast good 
wishes to sales representatives all over 
the world. During the broadcast the 
greetings were acknowledged by cable- 
grams from salesmen in various parts 
of the world. WLW, Cincinnati, also 
carried 15 minutes of the banquet. 

KDKA, Pittsburgh, on Dec. 19 in- 
stalled microphones at the East Pitts- 
burgh plant of Westinghouse E. & M. 
Co. and carried a description of na- 
tional defense manufacturing in the 
midst of whirring wheels, hammers 
and lathes. With microphones in the 
factory aisles, KDKA interviewed 
plant officials and workmen, who de- 
scribed various national defense man- 
ufactures. 

KMOX, St. Louis, observed its 15th 
anniversary Christmas Eve with spec- 
ial broadcast ceremonies. The station, 
CBS affiliate in St. Louis, went on the 
air for the first time Christmas Eve. 
1925. The KMOX call letters were 
contributed thus to Harry LaMertha. 
radio editor of the St. Louis Glohe- 
Democrat. according to General Man- 
ager Merle S. .Tones : K, denoting a sta- 
tion West of the Mississippi : MO, 
abbreviation for Missouri ; X, for 
Christmas. 

WHBF, Rock Island. 111. gave n 
Christmas bonus of a week's salary to 
all employes who had been with the 
station over a year and a half week's 
pay to those who joined the staff dur- 
ing 1940. 

KRKD, Los Angeles, for the fourth 
consecutive year, dispensed with all 
commercial programs and spot an- 
nouncements on Dec. 25 to broadcast 
a day-long show of recorded Christmas 
music from 6 a.m. until leaving the 
air at 8 p.m. 

TALENT of WOWO, Fort Wayne, is 
being used by the International Har- 
vester Co. for its road shows this 
winter. Featured are Bob Shreve. The 
Blackhawk Valley Boys, and Helen 
and .Jeane, the Harmonettes. 

STAFF members of WHBL. Sheboy- 
gan. Wis., and its affiliated Shehon- 
gan Press, have presented Charles E. 
Broughton. president and editor of 
the station and newspaper, with an 
oil painting of himself done from 
nhotographs and personal observations. 
Presentation was made at a banquet 
in his honor. 

THE premiere performance of a new 
patriotic composition, "Wake LTp 
America," written by George Rosers 
and Kenny Knott of the WLW-WSAI 
music department, featured the an- 
nual Christmas partv of the Cincinnati 
Ad Club at the Hotel Gibson. Dec. 
18. WLW-WSAI furnished entertain- 
ment. 

FOR THE THIRD consecutive vear, 
WCBS, Springfield. 111., has been given 
exclusive rights to broadcast the con- 
certs of the Springfield civic orchestra. 
Larry Kramp. staff announcer and 
continuity writer, has been assigned to 
the program. 

CKLW, Windsor, Out., gave a Christ- 
mas party to its staff of 50 employes 
Dec. 23 at the Lakewood Golf and 
Country Club, Windsor. 


WHEN Washington's newest station, 
WINX, went on the air in December, 
WJSV, local CBS station, extended a 
greeting. W.JSV engineers made a re- 
cording of the new station's opening 
program which was played back over 
the CBS station along with a musical 
salute to WINX. The transcription 
was presented to Reggie Martin, gen- 
eral manager of WINX. 

THIRTY employes of KARK, Little 
Rock, received New Year bonuses 
amounting to 10% of one year's salary, 
all employes getting the same scale re- 
gardless of length of employment. 

WMAQ, Chicago, in its series of three 
all-night broadcasts for the Chicago 
Daily Neivs Neediest Family Fund 
collected .$3,870.64. In the three years 
since WMAQ i-adio parties have been 
held in behalf of this cause a total of 
.$13,144.70 has been contributed by 
listeners. 

KTSA. San Antonio, Tex., during the 
staff's annual Christmas party pre- 
sented employes with bonuses equiva- 
lent to two weeks' salary. 

SAMUEL R. ROSENBAUM, presi- 
dent of WFIL, Philadelphia, on Dee. 
21 presented $20 Christmas cheeks to 
all permanent station employes. At the 
staff party in the studios. General 
Manager Roger W. Clipp received a 
desk set and clock from station em- 
ployes. 

WJBK. Detroit, distributed $3,000 in 
Christmas bonuses to its 62 employes, 
with payments based on length of em- 
ployment. 

EFFECTIVE Dec. 21. WOR began 
closing its offices on Saturday morn- 
ings, abandoning its former practice 
of keeping a skeleton office staff on 
Saturday mornings. 

JOEL STOVALL, musical arranger 
of KMOX, St. Louis, is the author of 
a song. "Two-Fingered Fantasy", 
which is to be ijublished soon by Broad- 
cast Music Inc. 



More people make more 
products, earn m o re 
wages, and get more for 
their crops in WBIG's 
Magic Circle of fifty 
miles, than any other 
like area in the south- 
east. , 

Columbia Broadcastins ^ RIDGE 


System ajfiliale. 



EDNEY 


DIRECTOR 


WAKR 

A iC: R O N 

BASIC 

N*B*C BLUE 

1000 WATTS DAY & NIGHT 



WBIC 

CPEENy'BORO, N.C. 

CEO.P.HOLLINCBERY - CO., NAT. RE R 


'BROADCASTING • Broadcast Advertising 


January i, 1941 • Page 63 



Help Wanted and Situations Wanted, 7c per word. All other classi- 
fications, 12c per word. Bold face listings, double. BOLD FACE CAPS, 

triple. Minimum charge $1.00. Payable in advance. Count three words 
for box address. Forms close 10th and 25th of month preceding issues. 


Serutaii Will Add 

SERUTAN Co., Jersey City, is 
planning to add stations after the 
first of the year to the Victoi- Lind- 
lahr program, a half-hour tran- 
scribed personality program. Pro- 
gi'am, which will be handled and 
produced by Ruthrauff & Ryan, 
New York, will continue to adver- 
tise Serutan health food and Jour- 
nal of Living, popularizing nutri- 
tional facts as they relate to the 
health of the nation and national 
defense. All of Serutan Co. radio, 
with the exception of the Victor 
Lindlahr program, is being handled 
by Raymond Spector & Co., New 
York. The company is retaining its 
news and locality personality pro- 
grams on 20 stations, and expects 
to add 10 more after the first of 
the year, through Raymond Spector 
& Co. 


Jansky & Bailey 

An Organization of 
Qualified Radio Engineers 
Dedicated to the 
SERVICE OF BROADCASTING 

National Presa Bldg., Wash., D. C. 


There is no substitute for experience 

GLENN D. GILLETT 

Consulting Radio Engineer 

982 National Press Bldg. 
Washington, D. C. 


JOHN BARRON 

Consulting Radio Engineer 

Specializing in Broadcast and 
Allocation Engineering 
Earle Building, Washington, D. C. 
Telephone NAtional 7757 


HECTOR R. SKIFTER 
Consulting Radio Engineer 

FIELD INTENSITY SURVEYS 
STATION LOCATION SURVEYS 
CUSTOM BUILT EQUIPMENT 
SAINT PAUL, MINNESOTA 


CLIFFORD YEWDALL 
Empire State Bldg. 
NEW YORK CITY 

An Accounting Service 
Particularly Adapted to Radio 


Radio Engineering Consultants 
Frequency Monitoring 

Commercial Radio Equip. Co. 

7134 Main Street, Kansas City, Mo. 

Branch office. Crossroads of the World 
Hollywood, Cal. 


APPLEBY, Inc. 

liadio Qonsultants Sngineers 
Munsey Bldg. Republic 5452 

WASHINGTON, D. C. 
FCC Applications (Broadcast, FM 
& Television) Prepared & Filed 


For Sale (Continued) 


R.C.A. Beat Frequency Oscillator — type 
TMV-52-E. A bargain. Box 121, Broad- 
casting. 


A Nearly New Modern 250 Watt Station — 

having 211 million dollar retail sales 
area. Box 113, Broadcasting. 


For Sale — 296 foot narrow base self-sup- 
porting galvanized Blaw-Knox tovfers 
with insulators. WAPO Broadcasting 
Service, Chattanooga, Tennessee. 


Composite 250 W Transmitter, 150 Blaw- 
Knox type tower, modulation monitor, 
frequency monitor & deviation meter. 
WTSP, St. Petersburg, Florida. 


MBS Program Managers Meet 

PROGRAM managers of key MBS 
stations will meet at the Ambassador 
Hotel New York, Jan. 7-8. for a dis- 
cussion of program lalans and policies 
for the coming j'ear. 


McNARY & CHAMBERS 
Radio Engineers 

National Press Bldg. Nat. 4048 
Washington, D. C. 



PAUL F. GODLEY 

Consulting Radio Engineer 
Phone: Montclair (N. J.) 2-7859 


PAGE & DAVIS 

Consulting Radio Engineers 

Munsey Bldg. District 8456 

Washington, D. C. 


A. EARL CULLUM, JR. 
Consulting Radio Engineer 
Highland Park Village 
Dallas, Texas 


Frequency Measuring 
Service 
EXACT MEASUREMENTS 
ANY HOUR— ANY DAY 

R.C.A. Communications, Inc. 
66 Broad St., New York, N. Y. 

RAYMOND M. WILMOTTE 

Consulting Radio Engineer 

Broadcast Engineering 
Special Equipment Designing 

Bowen Bldg. • WASH., D. C. • NA. 6718 

Advertise in 
BROADCASTING 
for Results! 


Help Wanted 


Trans-Radio Press Operator — state quali- 
fication. Address Box 119, Broadcasting. 


Experienced Transradio Press Operator — 
with radiotelephone first class license. 
Box 116, Broadcasting. 


Combination Engineer - Announcer — give 
age, qualifications, references and salary 
expected. Box 127, Broadcasting. 


Announcers, Writers, Salesmen, Operators, 
Directors — investigate our national place- 
ment service. Central Registry, Orpheum 
Bldg., Wichita, Kansas. 


Experienced Salesman — for local sales. Five 
thousand watt CBS affiliate. Population 
thirty thousand. Give references and com- 
plete details. Box 126, Broadcasting. 


Announcer — who can write copy to woi-k 
in midwest CBS 1000 watt station. Only 
applicants who can furnish audition rec- 
ords will be considered. Box 112, Broad- 
casting. 


Experienced Announcer — for a 5000 watt, 
soon to be a chain outlet station. Give 
full particulars of experience and ref- 
erences in first letter. Address Box 118, 
Broadcasting. 


Experienced Announcer-Continuity Writer 

— must be able to take complete charge 
of Continuity Department. Give age, 
qualifications, references and salary ex- 
pected. Box 125, Broadcasting. 


Program Director-Announcer — five thousand 
watt CBS affiliate. Give age, qualifica- 
tions, references and salary expected. 
Box 124, Broadcasting. 


Salesmen — a real opportunity for a pro- 
ducer. An independent station in a mid- 
west city of over a million population. 
Give complete facts concerning your- 
self in answering. Box 114, Broadcast- 
ing. 


Program Director — for well established Re- 
gional station in fine southern city. De- 
sire man with ideas, experience and 
above all character and executive ability 
in handling men and department. Box 
110, Broadcasting. 


Register With Recognized Employment 
Bureau — we need salesmen, transradio 
press operators, combination announcer- 
operators, others except talent. National 
Radio Employment Bureau, Box 864, 
Denver, Colorado. 


Salesman — capable handling all types ac- 
counts. Opportunity right man. State 
qualifications, experience, starting sal- 
ary required. KTRI, Sioux City, Iowa. 


- Salesman — to work on Account Executive 
Plan. Salary and commissions. Program, 
continuity, and announcing experience 
essential. Kansas City's favorite local 
station. Give complete details in writing. 
KCKN, Kansas City, Kansas. 


Announcer-Copy Writer — experienced. Write 
airmail in detail stating all positions 
held, dates, stations, duties performed, 
salary in each position, references. En- 
close photo. Advise when available. Ex- 
press voice transcription showing various 
capabilities. KLO, Ogden, Utah. 


Aggressive, Experienced Sales Manager — 

to assume full charge of sales, promotion 
and merchandising of 5 KW Western 
network affiliate. Must be stable with ex- 
cellent personal and business producing 
record, good salesman personally and 
able direct other salesmen. Write airmail 
detailed information all past positions, 
dates, earnings, references, when avail- 
able. Enclose picture. Box 131, Broad- 
casting. 


Situations Wanted 


Operator — 3 years both control and trans- 
mitter experience. Now employed at 
5 kw midwest station. References and 
photo on request. Box 130, BROADCASTING. 


Situations Wanted (Continued) 


Announcer — sports and special events. Ex- 
pert play by play all sports. Give years 
experience. Box 128, Broadcasting. 


Control Room-Transmitter Engineer — de- 
sires change. Now employed. $30 weekly. 
Box 111, Broadcasting. 


Station Manager or Commercial Manager 

thoroughly familiar with all phases of 
successful station operation. Business go- 
getter. Best references. Box 122, Broad- 
casting. 


Veteran Continuity - Announcer — desires 
progressive market affiliation, east or 
far west preferred. Experienced in news- 
sports-special events. Box 120, Broad- 
casting. 


Announcer- Writer, Contact-Man and Ex- 
ecutive — excellent, dignified voice. Can 
edit and act one-man daily comic. Send 
for transcription ; reasonable salary ; col- 
lege educated. Box 129, Broadcasting. 


Former Network Script Writer-Production 

Man— present head of continuity in prom- 
inent station, desires change. Forceful 
copy, original ideas. Newspaper back- 
ground. Married. Desire permanent con- 
nection with progressive station or agen- 
cy. Box 123, Broadcasting. 


Production - Programming — young. Four 
years with big midwest metropolitan 
agency as assistant radio director. Per- 
sonally handled large volume of every 
type program. Thoroughly experienced. 
Seek connections with station or radio 
director smaller sized agency. Reasonable 
salary. Excellent references. Box 117, 
Broadcasting. 


OPERATOR-ANNOUNCERS AVAILABLE 

— experienced graduates in Broadcasting, 
Television, Frequency Modulation, and 
Commercial Stations now available. Able 
to work anywhere. Have successful men 
in leading stations in all sections of 
country. List furnished upon request. 
Contact Graduate Relations Dept., Na- 
tional Schools, 4000 South Figueroa, Los 
Angeles, California. 


PUBLIC RELATIONS EXECUTIVE— pio- 
neer in radio industry, promotion and 
exploitation. uiternationaUy ; originated 
many leading radio events and merchan- 
dising programs ; former city, state. Fed- 
eral official ; propaganda director, U.S.A.. 
in several foreign countries ; director 
national political, industrial, and eco- 
nomic campaigns. Thoroughly conversant 
with what Main Street wants to know. 
Ideas for constructive, dignified advance- 
ment of projects, causes, institutions, 
personalities. Familiar with all branches 
of broadcasting. Available immediately 
for responsibile post requiring creative 
capacity, preferably on permanent basis, 
wherein knowledge of public and ways 
of arousing action desirable and neces- 
sary. Eric Palmer, Suite 605, 250 Park 
Avenue, New York City. 


WANTED — greater opportunity. This man 
made one new station pay profits from 
the first week, now freelancing in town 
of 15,000. Successful time salesman ; 
writes entertaining scripts ; creates, pro- 
duces and emcees programs ; has created 
and sold many profitable "group-spon- 
sored" programs ; can handle local talent, 
training and booking units for publicity 
and profit. Experienced advertising and 
publicity man. Enthusiastic worker, ma- 
ture in judgment, young in spirit. Can 
handle practically any radio job except 
engineering, music, sports. Wants great- 
er opportunity to make money for em- 
ployer and self. Married. Reasonable 
salary wtih bonus or commission pre- 
ferred. Write Box 115, BROADCASTING. 


For Sale 


Auxiliary Transmitter — 250 W. composite 
transmitter with RCA type OA-l-A oscil- 
lator unit. Perfect condition. Price for 
quick sale $400. WDAS, Philadelphia. 


PROFESSIONAL 
DIRECTORY 


Page 64 • January 1, 1941 


BROADCASTING • Broadcast Advertising 


LATE^«u./NOTES 


JOHN BATES, former free lance pro- 
ducer and commercial program director 
of WOR, Newark, has joined the staff 
of Ruthrauff & Ryan, New York, 
where he will handle the Noxzema 
Quig of Two Cities, currently broad- 
cast on ten stations. WBEN-WHEC, 
in the Buffalo-Rochester market, and 
WGAR-WJR in the Cleveland-Detroit 
area will be added on Jan. 5, making 
a total of 14 stations carrying the 
programs. 

NEAL WEiED, Chicago manager of 
Weed & Co., national representative 
firm, underwent an appendectomy on 
Dec. 21. He will return to his desk 
early in January. 

CEDRIC FOSTER, manager of 
WTHT, Hartford, an ex-newspaper- 
man, on Dec. 30 became a regular 
2-2 :15 p.m. news commentator on 
MBS, five days weekly. 

HOLLIS S. BAmD, for six years 
chief engineer of World Wide Broad- 
casting Corp., Boston, operating inter- 
national shortwave stations WRUL 
and WRUW, on Dec. 15 joined Gen- 
eral Television Corp., Boston, as vice- 
president in charge of engineering. The 
company operates television station 
WIXG, which has operated an experi- 
mental visual broadcast schedule since 
May, with a 10-hour weekly schedule 
at present. 

F. WILLABD BUTLER, in charge 
of NBC local sales traffic depart- 
ment has been appointed salesman in 
the spot and local sales department. 
On Christmas Day, Mr. Butler and 
Dorothy Michel, secretary to B. F. 
McClancy, manager of the traffic de- 
partment, announced their engage- 
ment. 

FREDERICK ARKUS, formerly in 
charge of Masterworks promotion at 
the Columbia Recording Corp., Bridge- 
port, has resigned to become New 
York editor of Click Magazine. 

JACK THOMPSON, formerly with 
Edward Petry & Co., New York, and 
United Airlines, has joined the staff 
of McCann-Erickson, New York, as 
assistant to Robert TannehiU, time 
buyer. 

WILLIAM SHIRER, CBS Berlin 
correspondent, returned to New York 
Dec. 23 on the S.S. Excambion. 

ARRY BROWN and John Hilligus, 
engineers of WSB, Atlanta, are 
fathers of baby girls born during 
the holiday season. 

NILA MACK, director of children's 
broadcasts for CBS, was severely 
burned Dec. 23 when Christmas pack- 
age wrappings she had thrown into an 
open fire in her apartment flared out 
and her dress caught fire. She is re- 
cuperating at the Medical Arts Hos- 
pital in New York and is expected 
back at CBS in the near future. 

SIDNEY ASP, formerly with George 
Bijur, Inc., New York, and Ruth- 
rauff & Ryan, New York, has been 
appointed production manager of the 
sales promotion department of Colum- 
bia Recording Corp., Bridgeport, Conn. 


ROSTER SURVEYS 

By a roster survey of your 
city we can show you exact 
standing of each competing 
station and every program 
broadcast during one week. 


THE HOOPER. HOLMES BUREAU, INC. 


GEORGE R. DUNHAM Jr., former- 
ly sales promotion manager of WEEI, 
Boston, has been appointed director 
of sales promotion for CBS owned and 
operated stations, succeeding Jerry 
Sill who has been transferred to the 
network's station relations department 
to act as promotion counsellor for the 
CBS affiliates [Bkoadcasting, Dee. 
15]. Harlow George, of the WEEI 
production department, has been trans- 
ferred to the general service division 
of the station, and Ruth Pevear has 
been added to the staff to fill the 
vacancy. Arthur Robinson has been 
shifted from general service to the li- 
brary staff. 

WILLIAM R. P. NBEL, night man- 
ager of NBC's New York press de- 
partment, has been appointed man- 
ager of the network's press staff in 
Washington, succeeding Phebe Gale, 
who has resigned following her mar- 
riage to Frank Russell, NBC vice- 
president in Washington. William C. 
Norris, formerly trade news editor, re- 
places Neel on the night shift. Charles 
Pekor, in charge of publicity on com- 
mercial programs, will temporarily 
take over trade news as well, pending 
a new appointment to this post. 

JOEL M. NICHOLS Jr., formerly 
vice-president and director of the Fed- 
eral Adv. Agency, New York, has re- 
signed to join the new Eastern Office 
of Hixson-O'Donnell. Nichols will 
handle the Sinclair aijid Richfield oil 
accounts for the agency. 

JEANNIE CAMPBELL, in charge of 
copyrights for MBS, collapsed at her 
desk Dec. 27 and is in Boulevard Hos- 
pital for a throat operation. Doctors 
blamed the collapse on overwork which 
was an outgrowth of the BMI-ASCAP 
situation. Dr. Jacob Cojjpersmith, head 
of the WOR music library, has taken 
over her duties. 

ROBERT M. SCHOOLE on Jan. 1 
resigned as sales manager of WQXR, 
New York. He did not announce plans. 
His duties have been absorbed by Hugh 
K. Boice, sales vice-president. 

HERBERT ERVIN and Robert 
Booth, engineers of WLW-WSAI, Cin- 
cinnati, both members of the Naval 
Reserve, have been called to active 
service. Jay Fix, WSAI announcer, 
also is scheduled for induction Jan. 20 
under selective service for military 
training. 

S. F. WOODELL, advertising man- 
ager of the Packard Motor Export 
Corp. for the last 10 years, joins the 
sales staff of NBC International Divi- 
sion Jan. 15. 

JOSEPH F. SPALDING on Jan. 2 
joins the New York office of Free & 
Peters Inc., national station represen- 
tatives, leaving the post of Eastern 
manager of Holland's Magazine and 
Farm & Ranch, with which he has 
been associated for 16 years. 

JACK M. CAHILL, formerly captain 
of the WBBM-CBS, Chicago, page boy 
staff, on Dec. 27 was named assistant 
to Phil Bowman, production super- 
visor of the Chicago outlet. Cahill's 
successor to the page staff will be 
named early in January. 

HAL TATE, one-time Chicago repre- 
sentative of Broadcasting and now 
central editor of Boxoffice Magazine, 
on Dec. 27 married Nikki Kaye, of 
Baltimore, formerly associated with 
WBAL, that city, and more recently 
with a Baltimore advertising agency. 

W. J. McEDWARDS, member of the 
NBC sales department, Chicago, is the 
father of a girl born Dec. 25. 

IRENE KUHN, foreign correspondent 
and author, has joined NBC's press di- 
vision in New York to handle special 
assignments. 


Radio's Mayor 

NEW mayor of Olympia, 
Wash., just elected, is Tru- 
man 'Trullinger, vice - presi- 
dent of KGY, the city's Don 
Lee-MBS outlet. He won the 
election over the incumbent, 
David Gammell. Control of 
KGY recently was purchased 
by Tom Olsen, manager, from 
the Louis Wasner interests. 


Harrington a V-P 

THOMAS HARRINGTON, director 
of radio for Young & Rubicam, 
New York, wall become a vice-presi- 
dent of the agency, effective Jan. 1, 
as announced by 
Raymond Rubi- 
cam, chairman. 
At the same time 
the following ex- 
ecutives become 
stockholders o f 
the company: 
Bryan Houston, 
vice-president and 
contact supervis- 
Mr. Harrington or; John Van 
Horson, manager, 
merchandising department; T. S. 
Reppelier, copy supervisor; Thomas 
Harrington, director of radio; 
Thomas Lewis, manager, radio de- 
partment; Hubbell Robinson, super- 
visor of radio talent; Joseph Moran, 
supervisor, radio commercials. 



Harvey Succeeds Bohn 

JOHiN HARVEY, for the last two 
years on the sales staff of KMOX, St. 
Louis, has been named CBS Radio 
Sales representative in St. Louis, re- 
placing the late .John W. Bohn, who 
died recently. Rollie Williams, head of 
the KMOX production department, 
has been shifted to the sales depart- 
ment, i-eplaeing Eddie Goldsmith, who 
has joined the Missouri National 
Guard. James Douglass succeeds him 
as production chief, and J. Soulard 
Johnson, promotion director, has been 
named sales service manager. Paul and 
Louis Shumate and Arthur Utt have 
joined the KMOX production staff. 


BRAD SMITH, news editor of 
KRGV, Wesilaco, Tex., has been 
awarded first prize in the news photo 
division of the Folmer Graflex Corp. 
$1,500 picture contest. The picture 
titled "Extreme Unction", which was 
syndicated throughout the United 
States, showed the scene of the worst 
grade crossing disaster in Texas his- 
tory — 29 persons being killed. The sta- 
tion was instrumental in raising $800 
for the relief of dei^endents of victims. 


LARGEST 
mm DOMAIN 
RECORDED LIBRARY 
in the WORLD 


LANG-WORTH 

FEATURE PROGRAMS 
420 Madison Ave. 
New York 


BALLIETT ELECTED 
MORSE PRESIDENT 

CARL J. BALLIETT, for eight 
years vice-president and manager 
of Morse International Inc., New 
York, has been elected president, 
by the board of 
directors. The 
board also an- 
nounced that new 
quarters have 
been leased on the 
12th floor of the 
Chanin Bldg., 122 
E. 42d St., to be 
occupied about 
Jan. 1. 

Shaw Newton, 
copy chief and 
formerly secre- 
tary-ti'easurer, succeeds Mr. Balli- 
ett as vice-president; J. P. Sawyer, 
art director, becomes secretary- 
treasurer, and Edward P. Ander- 
son, chief of export copy, continues 
as vice-president. Richard Nicholls 
remains as radio director and R. M. 
Dubois as assistant radio director 
and timebuyer. 

Before joining Morse Interna- 
tional in 1932, Mr. Balliett had 
been managing partner in E. P. 
Remington Adv. Agency, now Ad- 
dison-Vars Inc., of Buffalo, and had 
organized his own agency, Carl J. 
Balliett Inc. 



Mr. Balliett 


Crosley in Washington 

THE Crosley Corp. has opened a 
Washington office in the Munsey Bldg. 
to handle its business with the Fed- 
eral Government, it is announced by 
R. C. Cosgrove, vice-president and 
general manager, manufacturing divi- 
sion. Quinton Adams, who managed 
the Crosley Corp. building and exhibit 
at the New York World's Fair, has 
been placed in charge of the new 
office. 



CAPITAL 


Daily transcriptions on the 
register of Washington's Finest 
Hotel heralds the arrival of the 
nation's leading broadcasters. 
They like the convenient loca- 
tion of this famous hostelry to 
N.A.B. Headquarters and the 
completeness of its modem serv- 
ices. Rates are no higher than 
at less finely appointed hotels. 

SINGLE ROOMS FROM $4 
DOUBLE ROOMS FROM $6 
All with Bath, of course 

The 

MAYFLOWER 

WASHINGTON. D. C. 

R. L. PoUio, Manager 


fBROADCASTING • Broadcast Advertising 


January J, 1941 • Page 65 


NEW BROADCAST STATIONS AUTHORIZED BY FCC DURING 1940 

Total: 77 

* Asterisk denotes station was on the air as of January 1, 19 Ul 
t Dagger denotes call letters not yet assigned. 


ALABAMA 

*WJHO, Opelika — Licensed ' to Opelika- 
Anburn Broadcasting Co. ; partnership of 
Thomas D. Samford Jr., attorney ; Yetta G, 
Saraford, insurance man : J. H. Orr, auto 
dealer : C. S. Shealy, cotton broker. Granted 
Jan. 10; 100 watts night and 250 day on 
1370 kc. 

ARIZONA 

»KPHO, Phoenix — Licensed to M. C. Reese, 
president. Mutual Benefit Society of Phoe- 
nix. Granted Jan. 25 ; 250 watts on 1200 kc. 

CALIFORNIA 

*KMYC, Marysville — Licensed to Marys- 
vHle-Yuba City Broadcasters, Inc. ; Horace 
E. Thomas, publisher of Marysville & Yuba 
City Appeal-Democrat, president, 50% 
stockholder ; Hugh McClung, president of 
the Merced Sun-Star, treasurer, 49.5% ; 
Peter McClung, sercretary of the Merced 
Sun-Star, vice-president, .5%. Granted Jan. 
18 ; 100 watts on 1420 kc. 

KFMB, San Diego — CP issued to Worces- 
ter Broadcasting Corp. ; Warren B. Wor- 
cester, engineer, president, 75% stockhold- 
er ; Mrs. Warren B. Worcester, vice- 
president, .01% ; Glenn H. Munklett, at- 
torney, secretary-treasurer, .01% ; 24.98% 
of stock still unissued. Granted Nov. 27 ; 
250 watts on 1420 kc. 

CONNECTICUT 

WNAB, Bridgeport — CP issued to Har- 
old Thomas, owner and operator of WATR, 
Waterbury, Conn., and WBRK, Pittsfield, 
Mass. Granted July 19 ; 250 watts on 
1420 kc. 

DISTRICT OF COLUMBIA 

*WINX, Washington — Licensed to Law- 
rence J. Heller, attorney. Granted Feb. 13 ; 
250 watts on 1310 kc. 

WWDC, Washington — CP issued to Capital 
Broadcasting Co. ; Stanley Horner, local 
auto dealer and realtor, president, 40% 
stockholder ; Dyke CuUum, Washington rep- 
resentative of National Automobile Dealers 
Assn., vice-president, 40% ; Edwin M. 
Spence, managing director of the National 
Independent Broadcasters Assn., secretary- 
treasurer, 20%. Granted Oct. 29; 250 
watts on 1420 kc. 

FLORIDA 

WPER, De Land — CP issued to the Tropi- 
cal Broacasting Co. ; Carl E. Raymond, 
dean of the Law College, Stetson U, pres- 
ident, 121/2% stockholder; V. M. Fountain, 
clothing merchant, vice-president, 12Vi% ; 
W. H. Acree, local Ford dealer, secretary- 
treasurer, 121/2%; G. M. Peek, architect, 
121/2%: Charles K. Tribble, physician, 
121/2% ; E. K. Jones, building contractor, 
121/2%; R. B. Lipcombe, bank cashier, 
12y4%; J. Phil Wahle, local retailer. 12%. 
Granted Nov. 26 ; 250 watts on 1310 kc. 

*WLOF, Orlando — Licensed to Hazelwood 
Inc. ; George B. Hills, civil engineer, secre- 
tary-treasurer, 69 shares ; George A. Hazel- 
wood, Jacksonville, president, 21 shares ; 
Wm. Joe Sears, Jacksonville, vice-president, 
10 shares. Granted Feb. 20 ; 250 watts on 
1200 kc. 

WKGA, Tampa — CP issued to The Tribune 
Co. ; John Stewart Bryan, publisher of the 
News-Leader Co., of Richmond, owners 
of WRNL ; director of the Chicago Times 
and Southern R. R., chairman of the 
board, 44.48% stockholder; S. E. Thoma- 
Eon, publisher of Chicago Times and di- 
rector of Tampa Tribune, president and 
treasurer, 43.232% ; J. S. Miras, publisher 
of the Tampa Tribune, vice president and 
secretary, 1.6% ; George O. Webb, Tampa, 
assistant secretary, .288%. Granted Aug. 
27; 1,000 watts night and 5,000 watts 
day on 940 kc. [Grant made conditional 
upon Tribune Co. divesting itself of pres- 
ent interest in WFLA, Tampa.] 

GEORGIA 

WALB, Albany — CP issued to Herald Pub- 
lishing Co., publisher of the Albany Herald; 
H. T. Mcintosh, president. Granted June 
25 ; 1,000 watts on 1530 kc. 

*WGAC, Augusta — Licensed to Twin 
States Bcstg. Co. ; F. Frederick Kennedy, 
lawyer and local tool manufacturer, presi- 
dent, 33%% stockholder; Glenn R. Boswell, 
publisher of Augusta Herald, secretary- 
treasurer, 33'-4%; Millwee Owens, editor of 
the same newspaper, vice-president, 33%%. 
Granted July 25 ; 250 watts on 1210 kc. 

WMWH, Augusta — CP issued to W. Mont- 
gomery Harison, local realtor. Granted 
Aug. 27 ; 250 watts on 1420 kc. 


*WBLJ, Dalton — Licensed to Dalton Bcstg. 
Corp. ; J. B. Roach, auto accessory dealer, 
president and director, 59% stockholder; 
W. V. Williams, retail radio business, sec- 
retary-treasurer and director, 25% ; J. C. 
Wink, local theatre chain owner, vice-presi- 
dent and director, 10% ; J. T. Bates, local 
merchant, director, 5% ; 0. R. Hardin, at- 
torney and mayor of Dalton, 1%. Granted 
Sept. 17 ; 250 watts on 1200 kc. 

WGGA, Gainesville — ^CP issued to Gaines- 
ville Broadcasters ; partnership of Henry 
Estes, department store owner ; Austin 
Dean, owner of the Gainesville Eagle 
weekly ; L. H. Christian, hardware mer- 
chant. Granted May 28 ; 250 watts on 
1210 kc. 

WLAG, LaGrange — CP issued to the La- 
Grange Broadcasting Co. ; Roy C. Swank, 
publisher of the LaGrange News, president, 
331/3% stockholder; Fuller Callaway Foun- 
dation of LaGrange, 33V3%; Arthur Lucas, 
theatre owner and part-owner of WRDW, 
Augusta, Ga., and WMOG, Brunswick, Ga., 
16%% ; William K. Jenkins, partner of 
Mr. Lucas, 16%%. Granted Nov. 14; 250 
watts on 1210 kc. 

*WBML, Macon — Licensed to Middle 
Georgia Bcstg. Co. ; E. D. Black, cotton 
oil manufacturer, president, 50 shares ; E. 
M. Lowe, electrical contractor, vice-presi- 
dent, 50 shares ; E. G. McKenzie, cotton 
oil manufacturer, secretary-treasurer, 50 
shares ; Mrs. Martha Faulk Lowe, 50 shares. 
Granted May 21 ; 250 watts on 1420 kc. 

tNEW, Toccoa — CP issued to R. G. Le- 
Tourneau, dirt removing equipment manu- 
facturer. Granted Dec. 17 ; 250 watts on 
1420 kc. 

*WGOV, Valdosta— Licensed to E. D. 
Rivers, Governor of Georgia. Granted Feb. 
7 ; 100 watts night and 250 day on 1420 kc. 

*WDAK, West Point — Licensed to Valley 
Bcstg. Co. ; partnership of L. J. Duncan, 
Leila A. Duncan, Effie H. Allen, Josephine 
A. Keith and Aubrey Gay, theatre chain 
owners. Granted May 16 ; 250 watts on 1310 
kc. 

ILLINOIS 

tNEW, Cairo — CP issued to Oscar C. 
Hirsch, owner of KFVS, Cape Girardeau, 
Mo. Granted Dec. 17 ; 250 watts on 1500 kc. 

INDIANA 

WISH, Indianapolis — CP issued to the 
Capitol Broadcasting Co ; G. Bruce McCon- 
nel, sales manager of local tobacco and 
candy wholesale company, president, 33% % 
stockholder ; Edward H. Harris, president 
of the same company, treasurer, 331/3% ; 
Alvin R. Jones, local auto dealer, vice- 
president, 14% ; John E. Messick, Lyman 
S. Ayres, Thomas Mahaffey and Joseph E. 
Cain, directors, each holding 5%. Granted 
Nov. 1 ; 1,000 watts night and 5,000 day 
on 1280 kc. 

WKMO, Kokomo — CP issued to Kokomo 
Broadcasting Corp. ; Charles K. Boyajian, 
physician, president, .3125% stockholder; 
Charles Boyajian, of WJBK, Detroit, vice- 
president, 14.37% ; Hugh O. Weir, secre- 
tary, 6.25% ; A. David Potter, treasurer, 
7.81% ; and 14 other stockholders, each 
holding less than 10%. Granted Nov. 20 ; 
250 watts on 1420 kc. 

IOWA 

KBIZ, Ottumwa — CP issued to J. D. Fal- 
vey, radio and newspaper advertising man. 
Granted Nov. 20 ; 100 watts on 1210 kc. 


KENTUCKY 

tNEW, Harlan — CP issued to Blanfox Ra- 
dio Co. Inc. ; Combs Blanford, radio time 
salesman, president, 46%% stockholder; 
John Francke Fox, radio engineer, secre- 
tary-treasurer, 46%%; Richard B. Helms, 
radio engineer, vice-president, 6%%. Grant- 
ed Dec. 4; 250 watts on 1420 kc. 

MARYLAND 
*WBOC, Salisbury — Licensed to the Penin- 
sula Broadcasting Co. ; 3,150 shares of stock 
owned by 29 persons, including John W. 
Downey, State bank commissioner, presi- 
dent, 350 shares ; William F. Allen, banker 
and nurseryman, vice-president, 250 shares ; 
John T. Holt, local oil company manager, 
treasurer, 150 shares ; Albert W. Ward, 
attorney and secretary of State tax com- 
missioner, secretary, 100 shares. Granted 
April 13; 250 watts on 1500 kc. 

WITH, Baltimore — CP issued to the Mary- 
land Broadcasting Co. ; Mrs. Louise Mc- 
Clure Tinsley, of Baltimore, secretary- 
treasurer, 97 % stockholder ; B. Warren 
Corkran, of Baltimore, 2 % ; Thomas G. 
Tinsley Jr., of Baltimore, president, 1%. 
Granted Oct. 29 ; 250 watts on 1200 kc. 

MASSACHUSETTS 
WHYN, Holyoke — CP issued to the Hamp- 
den-Hampshire Corp. ; Mrs. Minnie R. 
Dwight, co-owner of the Holyoke Tran- 
script-Telegram Publishing Co., publisher 
of the Holyoke Transcript-Telegram, treas- 
urer, 99.16% stockholder; William Dwight, 
co-owner and editor of same newspaper, 
president, .33% ; Arthur Ryan, general 
manager of same newspaper, assistant 
treasurer, .33% ; Charles M. DeRose, stock- 
holder in H. S. Gere & Sons, publishers of 
the Northampton Ham/pshire Gazette, .20%. 
Granted Oct. 15; 250 watts on 1370 kc. 

tNEW, Worcester — CP issued to C. T. 
Sherer Co. Inc.; 100% owned by the R. C. 
Taylor Trust ; Frank F. Butler, trustee, 
president ; W. Robert Ballard, store man- 
agement counsel, vice-president ; Raymond 
A. Volz, store management counsel, treas- 
urer. Granted Dec. 17 ; 250 watts on 1200 
kc. 

MICHIGAN 

WDBC, Escanaba — CP issued to the Delta 
Broadcasting Co. ; Gordon H. Brozek, man- 
ager of WDMJ, Marquette, Mich., secretary- 
treasurer, 52.26% stockholder; Frank J. 
Russell, Jr., editor of the Marquette Min- 
ing Journal, 29.84% ; Leo G. Brott, pub- 
lisher of the same newspaper, 14.92% ; Joe 
J. Clancy, manager of Wadhams Oil Co., 
president, 1.49% ; George F. Perrin, vice- 
president, 1.49%. Granted Nov. 14; 250 
watts on 1500 kc. 

*WLAV, Grand Rapids — -L icensed to 
Leonard A. Versluis, commercial photog- 
rapher and former part owner of WJIM, 
Lansing. Granted May 28 ; 250 watts on 
1310 kc. 

WGRB, Grand Rapids — CP issued to Grand 
Rapids Bcstg. Corp. ; Boyce K. Muir, drug 
store chain owner, president, 25% stock- 
holder ; Harrison L. Goodspeed, amusement 
and real estate investments, treasurer, 25% ; 
Albert L. Birdsall, stockholder and plant 
manager of local brass company, 25% ; 
Siegel W. Judd, lawyer, secretary, 25%. 
Each of the above having agreed to assign 
20% of their respective holdings to Angus 
D. Pfafl, radio engineer, vice-president. 
Granted June 4 ; 250 watts on 1200 kc. 


WTCM, Traverse City — CP issued to Mid- 
western Bcstg. Co. ; Lester Biederman, 
chief engineer of WTEL, Philadelphia, 
president, 30% stockholder ; Edward S. 
Biederman, of Detroit, 22%% ; Wm. H. 
Kiker, engineer of WTEL, vice-president, 
16%%; Fred G. Zierle, Philadelphia, 
161/2%; Drew McClay, operator of WTEL. 
secretary-treasurer, 15%. Granted Aug. 27 ; 
250 watts on 1370 kc. 

MINNESOTA 

•WLOL, Minneapolis — Licensed to Inde- 
pendent Merchants Broadcasting Co. ; J. P. 
Devaney, attorney, president, 66.4% stock- 
holder ; W. A. Steffes, theatre owner, 
treasurer, 31.2% ; Thomas O. Kachel- 
macher, attorney, vice-president, 2% ; L. B. 
Schwartz, attorney, secretary, .4%. Granted 
Jan. 18; 1,000 watts on 1300 kc. 

*KWLM, Willmar — Licensed to Lakeland 
Bcstg. Co. ; H. W. Linder, investments, 
president, 76% stockholder; M. R. Johnson, 
dairy business, vice-president, 10% ; L. F. 
Johnson, dairy business, treasurer, 10% ; 
V. W. Lindquist, lawyer, secretary, 4%. 
Granted May 8 ; 100 watts on 1310 kc. 

MISSISSIPPI 

*WCBI, Columbus — Licensed to Bimey 
Imes, publisher of the Columbus Commer- 
cial Dispatch. Granted May 21 ; 250 watts 
on 1370 kc. 

MONTANA 

KRJF, Miles City— CP issued to the Star 
Printing Co., publishers of the Miles City 
Star ; Estate of Joseph Scanlon, deceased, 
68.1% stockholder; W. F. Flinn, secretary- 
treasurer, 15.3% ; W. G. Potter, 13.4% ; 
C. J. Zimmerman, vice-president, 3% ; 
Sarah M. Scanlon, president, .02%, all 
stockholders in Miles City Star. Granted 
Aug. 14; 250 watts on 1310 kc. 

NEBRASKA 

KONB, Omaha — CP issued to MBS Bcstg. 
Co. ; C. J. Malmsten, cattle rancher, presi- 
dent, 33 1/3% stockholder ; John K. Mor- 
rison, insurance man and realtor, part 
owner of KORN, Fremont, vice-president, 
28 1/3% ; Arthur Baldwin, insurance and 
real estate man, part owner of KORN, 
secretary-treasurer, 28 1/3% ; Clark Standi- 
ford, chief owner and manager of KORN, 
5%; Clarence T. Spier, Omaha, 5%. Grant- 
ed June 25 ; 250 watts on 1500 kc. 

NEVADA 

*KENO, Las Vegas — Licensed to Nevada 
Bcstg. Co. ; partnership of George Penn 
Foster, Maxwell Kelch and Calvert Charles 
Applegate, all radio engineers and an- 
nouncers. Granted June 5 ; 100 watts night 
and 250 day on 1370 kc. 

KFUN, Las Vegas — CP issued to Las Vegas 
Bcstg. Co., Inc. ; Ernest N. Thwaites, pro- 
duction manager of K\ SF, Santa Fe. N. M., 
president and manager ; Ernest Thwaites 
Sr., 100% stockholder. Granted June 5 ; 
100 watts night and 250 day on 1420 kc. 

NEW HAMPSHIRE 

WMUR, Manchester — CP issued to The Ra- 
dio Voice of New Hampshire, Inc. ; Francis 
P. Murphy, investments and Governor of 
New Hampshire, president and director, 
90% stockholder; James J. Powers, physi- 
cian and member of the Maine-New Hamp- 
shire Interstate Bridge Authority, vice- 
president, 5% ; Edward J. Gallagher, vice- 
chairman of the Democratic State Commit- 
tee of New Hampshire and publisher of the 
Laconia (N. H.) Citizen, 5%. Granted 
Sept. 17 ; 5,000 watts night and 1,000 day 
on 610 kc. 

NEW JERSEY 

*WFPG, Atlantic City— Licensed to Nep- 
tune Bcstg. Corp. ; A. Harry Zoog, presi- 
dent, 10 shares ; Richard Endicott, manager 
of Steel Pier, vice-president, 10 shares ; 
Adrian Phillips, hotel owner, vice-president, 
10 shares ; P. Mortimer Lewis, theatre 
operator and realtor, vice-president, 10 
shares ; Ezra Bell, hotel owner, vice-presi- 
dent, 10 shares ; Samuel Morris, lawyer, 
treasurer, 10 shares ; Benjamin Chew, 
radio engineer, secretary, 10 shares ; and 13 
others, each holding 10 shares. Granted May 
24, 1940; 100 watts night and 250 day on 
1420 kc. 

WPAT, Paterson- CP issued to the North 
Jersey Bcstg. Co., Inc. ; James B. Cos- 
man, tube sales manager for Federal Tele- 
graph Co., president, 49% stockholder ; 
Frank B. Falknor, CBS chief engineer in 
Chicago, vice-president, 25% ; Rex Schepp, 
CBS Chicago salesman, 25% ; Mrs. Ela M. 
Cosman, secretary-treasurer. 1%. Granted 
July 17 ; 1,000 watts on 900 kc. 



GLASS-BRICK columns and other modern trimmings feature the new 
building of CFQC, in Saskatoon, Sask. The studios will be formally 
opened in January. A new antenna also has been built. The main studio 
of the new layout has a seating capacity of 200 persons. 


Page 66 • January i, 1941 


BROADCASTING • Broadcast Advertising 


NEW YORK 

WBTA, Batavia — CP issued to the Batavia 
Broadcasting Corp. ; Joseph M. Ryan, oil 
dealer, secretary, 50% stockholder: Ed- 
mund R. Gamble, president, 36% ; Edward 
P. Atwater, banker, vice-president, 14%. 
Granted Nov. 1 ; 250 watts on 1500 kc. 

WAGE, Syracuse — CP issued to the Sen- 
tinel Bcstg. Corp. ; Frank C. Revoir, motor 
dealer, president, 70% stockholder ; Wil- 
liam T. McCaffrey, banker, vice-president, 
10% ; Alexis M. Muench, candle manu- 
facturer, vice-president, 10% ; Francis E. 
Doonan, bookbinder and printing business, 
10%. Granted July 17; 1,000 watts on 
620 kc. 

WATN, Watertown — CP issued to the 
Watertown Bcstg. Corp. ; G. Harry Righter, 
wholesale food contractor, president, 140 
shares preferred and 1 share common 
stock ; Dean R. Richardson, treasurer, 30 
shares preferred and 1 share common 
stock ; Ruth F. Gamage, secretary to G. 
Harry Righter, secretary, 1 share common 
stock. Granted July 30; 250 watts on 
1210 kc. 

WWNY, Watertown — CP issued to the 
Brockway Co. ; Harold B. Johnson, pub- 
lisher of the Watertown Daily Times and 
local banker, president and treasurer, 40% 
stockholder ; Jessie R. Johnson, house- 
wife, secretary, 9.1% ; balance of stock, 
51.9%, being held in treasury of com- 
pany. Granted July 30 ; 500 watts daytime 
on 1270 kc. 

NORTH CAROLINA 

*WCBT, Roanoke Rapids — Licensed to J. 
Winfield Crew Jr., local banker and at- 
torney. Granted Feb. 27 ; 250 watts o'a 
1200 kc. 

OHIO 

*WAKR. Akron — Licensed to Summit Radio 
Corp.; 50% of stock owned by Viola G. 
Berk, wife of S. Bernard Berk, attorney 
and merchant, secretary-treasurer; 10% by 
S. Bernard Berk, president. Granted Jan. 
10; 1,000 watts on 1530 kc. 

WMRN, Marion — CP issued to the Marion 
Bcstg. Co. ; Robert T. Mason, president, 
35% stockholder ; Frank Mason, NBC vice- 
president, 321/2%; Mrs. Frank Mason, 
vice-president, 32%%. Granted July 17; 
250 watts on 1500 kc. 

*WIZE, Springfield — Licensed to Radio 
Voice of Springfield Inc. ; Charles Sawyer, 
Cincinnati attorney, director, 130 out of 
250 shares ; Ronald Woodyard, manager of 
WING, Dayton, director, 70 shares ; Abe 
Gardner, merchant, president, 10 shares ; 
John Good, florist, vice-president, 25 shares ; 
Rudolph Klemperer, merchant, treasurer, 
3 shares ; Percy Rosenfield, merchant, 5 
shares ; David Kraus, merchant, 5 shares ; 
Ann Buchfirer, 2 shares. Granted June 18 ; 
100 watts on 1310 kc. 

*WSTV, Steubenville — Licensed to Valley 
Bcstg. Co. ; Myer Weisenthal, furniture 
dealer, president, 5% stockholder ; Louis 
Berkman, iron and steel broker, vice-presi- 
dent, 5% ; Richard Teitlebaum, ladies wear, 
secretary-treasurer, 5%. Company has 48 
stockholders, mostly local residents, none 
having as much as 10% of stock. Granted 
May 28 ; 250 watts on 1310 kc. 

OKLAHOMA 

tNEW, Lawton — CP issued to partnership 
of Williard Carver, head of Carver Chiro- 
practic School, and Byrne Ross, insurance 
agent. Granted Dec. 4 ; 250 watts daytime 
on 1120 kc. 

OREGON 

KWIL, Albany— CP issued to the Central 
Willamette Broadcasting Co. ; R. R. Cron- 
ise, co-publisher of the Albany Democrat- 
Herald, secretary-treasurer, 50% ; W. L. 
Jackson, co-publisher of the same news- 
paper, 49.23% ; Glenn L. Jackson, vice- 
president, .77%,. Granted Nov. 14; 250 
watts on 1530 kc. 

KODL, The Dalles— CP issued to Western 
Radio Corp. ; V. B. Kenworthy, former 
KSLM, Salem, Ore., salesman, president, 
50% stockholder ; Eva O. Hicks, vice-presi- 
dent, 25% ; T. M. Hicks, insurance and real 
estate loans, secretary-treasurer, 25%. 
Granted June 4; 100 watts night and 250 
day on 1200 kc. 

PENNSYLVANIA 

WCED, Du Bois — CP issued to Tri-County 
Bcstg. Co. ; 50 shares of stock held each by 
H. T. Grey, publisher of the Du Bois Courier 
and Express, president ; Jason S. Gray, 
editor of same newspaper, secretary ; W. B. 
Ross, manager of same newspaper, vice- 
president ; L. F. Mohney, general manager 
of same newspaper, treasurer, 50 shares. 
Granted May 15 ; 250 watts on 1200 kc. 

WERC, Erie — CP issued to Presque Isle 
Broadcasting Co. ; Jacob A. Young, tailor, 
president, 40% stockholder; Wm. P. Sengel, 
j printer, secretary, 25% ; Gerard P. O'Con- 
1 nor, attorney, director, 25% ; B. Walker 
I Sennett, attorney, treasurer, 5% ; Joseph 
V. Agresti, attorney, director, 5%. Granted 
March 13 ; 100 watts nieht and 260 day 
on 1500 kc. 


Funds for War 

A FORECAST of the role 
American radio stations may 
play in national defense is 
seen in a war-saving^s fund 
campaign just completed by 
CFCO, Chatham, Ont. After 
a street show a citizen phoned 
the station requesting a quan- 
tity of war savings stamps. 
Commercial Manager P. A. 
Kirkey decided that if one 
person was willing to pledge 
money, others also would 
like to help. The idea went 
over so well that the station 
remained on the air two hours 
beyond the regular sign-off 
time. During the 3% hour 
program $1,600 was pledged. 
Chatham was a test spot for 
the drive. 


*WKPA, New Kensington — Licensed to 
Allegheny-Kiski Bcstg. Co. ; C. Russell 
Cooper, president, 14.3% stockholder; Dick 
M. Reeser, mayor of New Kensington and 
real estate and insurance man, vice-presi- 
dent, 14.3% ; H. Donald Hanky, treasurer, 
14.3% ; Frank H. Recco, city engineer, sec- 
retary, 14.3%, ; W. H. Cooper, 14.3%) : Dan 
J. Zeloyle, 14.3%; J. C. Cooper, local 
music store ovraer, 14.2%. Granted June 
25 ; 250 watts daytime on 1120 kc. 

♦WARM, Scranton — Licensed to Union 
Broadcasting Co. ; Martin F. Memlo, farm 
manager, president, 49.6% stockholder; 
Lou Poller, retail dry goods merchant, 
treasurer, 49.6%; James S. Scandale, .8%. 
Granted Jan. 25; 250 watt^' on 1370 kc. 

RHODE ISLAND 

WFCI, Pawtucket— CP issued to the 
Pawtucket Bcstg. Co. ; Howard W. Thorn- 
ley, chief engineer of WPRO, Providence, 
president, 50% stockholder ; Frank F. 
Crook, auto dealer, treasurer, 50%. Granted 
June 26 ; 1,000 watts on 1390 kc. 

SOUTH CAROLINA 

*WMRC, Greenville — Licensed to Textile 
Bcstg. Co. ; Robert A. Jolley, head of Nehi 
Btottling Co. of Greenvill9j president- 
treasurer, 51% stockholder; Wayne M. 
Nelson, broadcaster, vice-president-secre- 
tary, 49%,. Granted June 25; 250 watts 
on 1500 kc. 

TENNESSEE 

*WDEF, Chattanooga — Licensed to Joe 
W. Engel, local baseball club owner and 
major league scout. Granted July 6 ; 250 
watts on 1370 kc. 

*WKPT, Kingsport — Licensed to Kings- 
port Broadcasting Co. ; partnership of C. 
P. Edwards, Jr., publisher of Kingsport 
Times, and Howard Long, postmaster. 
Granted Feb. 13 ; 250 watts on 1370 kc. 

WBIR, Knoxville — CP issued to J. W. 
Birdwell, radio engineer and former part- 
ner in WJHL, Johnson City, Tenn. Grant- 
ed August 14 ; 100 watts night and 250 
day on 1210 kc. 

TEXAS 

KBWD, Brownwood — CP issued to the 
Brown County Broadcasting Co. ; partner- 
ship of J. S. McBeath, publisher of the 
Brownwood Bulletin; Wendell Mayes, iden- 
tified with Texas publishing interests ; Joe 
N. Weatherby, auto dealer ; B. P. Blud- 
worth, outdoor advertising business. Grant- 
ed Oct. 29 ; 500 watts on 1350 kc. 

KEYS, Corpus Christi — CP issued to the 
Nueces Broadcasting Co. ; partnership of 
Charles W. Rossi, oil operator, and Earl 
C. Dunn, identified with local law enforce- 
ment agencies. Granted Oct. 29 ; 250 watts 
on 1500 kc. 

VIRGINIA 

WMVA, Martinsville — CP issued to Mar- 
tinsville Broadcasting Co. ; partnership of 
Jonas Weiland, owner of WFTC, Kinston, 
N. C, and William C. Barnes, publisher of 
the Martinsville Bulletin. Granted April 15 ; 
100 watts night and 250 day on 1420 kc. 

*WSLS, Roanoke — Licensed to Roanoke 
Bcstg. Corp. ; Junius P. Fishburn, pub- 
lisher of the Roanoke Times-World, licen- 
see of WDBJ, Roanoke, 40% stockholder ; 
Shenandoah Life Insurance Co., 20% ; Ed- 
ward A. and Philip P. Allen, owners of 
WLVA, Lynchburg, Va., 13%% each; 
Lynchburg Broadcasting, licensee of 
WLVA, 1ZV3%. Granted July 25; 250 watts 
on 1500 kc. 


WEST VIRGINIA 

•WLOG, Logan — Licensed to Clarence H. 
Frey and Robert O. Greever; partnership 
of Clarence H. Frey, publisher of the 
Logan Banner, and Robert O. Greever, 
mine payroll clerk. Granted Jan. 26 ; 100 
watts on 1200 kc. 

♦WAJR, Morgantown — Licensed to West 
Virginia Radio Corp. ; Agnes J. Reeves 
Greer, secretary-treasurer, 60% ; H. C. 
Greer, steel, limestone and coke business 
and publisher of the Morgantown Dominion- 
News and Post, president, 20% ; Jane Greer, 
vice-president, 20%. Granted June 4; 250 
watts on 1200 kc. 

*WBRW, Welch — Licensed to McDowell 
Service Company ; J. W. Blakely, insurance 
man and theatre owner, president, 60 
shares ; L. E. Rogers, theatre owner, vice- 
president, 40 shares ; J. R. Werness, insur- 
ance man, secretary-treasurer, 40 shares ; 
W. H. Rogers, theatre owner, 10 shares. 
Granted May 15 ; 250 watts on 1310 kc. 

WKWK, Wheeling — CP issued to Com- 
munity Broadcasting Inc. ; Joe L. Smith, 
owner of WJLS, Beckley, W. Va., presi- 
dent, 98% stockholder; Mary E. Meadows, 
school teacher, vice-president, 1% ; Hulett 
C. Smith, clothing merchant and insurance 
man, secretary-treasurer, 1%. Granted Nov. 
26 ; 100 watts on 1370 kc. 

WISCONSIN 

WIGM, Medford— CP issued to George F. 
Meyer, public accountant and manager of 
a local hospital. Granted Nov. 20 ; 100 
watts on 1500 kc. 

*WFHR, Wisconsin Rapids — Licensed to 
Wm. F. Huffman, publisher of Wisconsin 
Rapids Tribune. Granted May 8 ; 100 watts 
night and 250 day on 1310 kc. 

WYOMING 

*KFBC, Cheyenne — Licensed to the Fron- 
tier Bcstg. Co. ; S. H. Patterson, owner 
of KSAN, San Francisco, president, 325 
shares of stock ; Stock Growers Bank, exec- 
utors for the estate of J. H. Schroeder 
(deceased), 324 shares; Fred Marble, 
Stock Growers Bank, 1 share ; William 
C. Grover, chief engineer and manager of 
KSAN, 117 shares ; Cheyenne Newspapers, 
Inc., publishers of the Wyoming Eagle 
and Wyoming State Tribune & header, 
337 shares ; Tracy S. McCraken, with the 
same publications, 1 share; John Arp, 
hotel owner, 65 shares ; United Mine Work- 
ers, .129 shares; Virgil Wright, UMW, 1 
share. Granted July 11 ; 500 watts on 1420 
kc. 

*KYAN. Cheyenne — Licensed to Western 
Bcstg. Co. of Wyoming ; J. Cecil Bott, Wy- 
oming Monument Works, 25% ; Mrs. Bott, 
25%,; Mrs. Matilda Lannen, 50%. Granted 
June 18 ; 500 watts on 1370 kc. 

tNEW, Powell— CP issued to Albert Joseph 
Meyer, postal clerk. Granted Dec. 17 ; 250 
watts on 1200 kc. 


G. W. (JOHNNY) JOHNSTONE, 
director of radio for the Democratic 
National Committee and chairman of 
the radio division of the Committee 
for the Celebration of the President's 
Birthday, is on a tour of principal 
cities in the country with Keith Mor- 
gan, national chairman of the latter 
committee. Object of the tour is to 
arrange local and regional broadcasts 
in each area visited, coordinating the 
local radio efforts in the drive for 
funds to "Fight Infantile Paralysis". 



Proudly Points To Its 

^lOUERIIGE 

IN A RICH MARKET 

^RESUITS 

SO ECONOMICALLY PRODUCED 


■BJM'lliliiiP 



so EFFECTIVELY PRESENTED 



OR 

IIADIO ADVEmiSING COUP. 

National R*pr9imntefivtl 
NEW yOUK ■ CHICAGO ■ ClfVflANO 


ASSOCIATED ACTIVE 
IN COAST SPORTS 

TIDEWATER ASSOCIATED OIL 
Co., Associated Division, San Fran- 
cisco, will sponsor more basketball 
games than ever before, it was an- 
nounced late in December by Harold 
R. Deal, advertising and promotion 
manager. 

The list of stations and the sched- 
ule of games were still in the 
formative stage as Broadcasting 
went to press. However, Associated 
sponsored seven games on KQW, 
San Jose, and KROW, Oakland, in 
December. 

Doug Montell, Associated's ace 
sportscaster, will handle all the 
games in the San Francisco Bay 
area. Account is placed through 
Lord & Thomas, San Francisco. 

Tidewater is reported discontinu- 
ing its present spot programs in the 
East. Sports programs on WFBL, 
Syracuse; W G Y, Schenectady; 
WOR, Newark, and a daily news- 
cast on WHEC, Rochester, have 
been dropped. News periods on 
WFIL, Philadelphia, and on the 
Yankee Network will be terminated 
at the end of the current contracts. 
No reason for the decision was 
given by Lennen & Mitchell, New 
York agency handling the account, 
but it is understood the sponsor 
is considering new plans. 


HOWARD S. FRAZIER, owner of 
WSN.J. Bridgeton, N. J., in associa- 
tion with Fred Wood, who recently 
joined the station staff, have built a 
restaurant on the station site. The 
restaurant, taking its name from the 
station's frequency, has been named 
"Twelve-Forty Radio Grille." 



ORANGE, TEXAS 

$100,000,000 

It staggers the imagination! Even 
in terms of payrolls for thousands 
of highly skilled shipyard workers 
and their families, you get a 
picture of tremendous buying 
power, highly concentrated. 

Even before the U. S. Navy 
awarded over $100,000,000 in con- 
tracts to the shipyards of Orange, 
this was considered one of the 
most prosperous industrial areas 
in the country for its size. 

And still the most powerful 
voice that has the ear of this 
booming Gulf Coast industrial 
area is Radio Station KFDM in 
Beaumont, only 22 miles away. 

Speak up to one hundred million 
dollars! Your schedules placed 
with KFDM will effectively cover 
this fabulous market. 

KFDM. BEAUMONT 

560 KC NBC BLUE 
1000 WATTS FULLTIME 

Represented by 
HOWARD H. WILSON, COMPANY 


1 BROADCASTING • Broadcast Advertising 


January J, 1941 • Page 67 


FEDERAL COMMUNICATIONS COMMISSION 


DECEMBER 14 TO DECEMBER 30, INCLUSIVE 


Decisions . . . 


DECEMBER 17 

WMCA, New York — Granted consent 
transfer control to Edward J. Noble for 
5850,000. 

NEW. Thumb Bcstg. Co., Brown City, 
Mich. — Set for hearing applic. 600 kc 250 
w D. 

NEW, World Peace Foundation, Oak- 
land, Cal. — Denied rehearing re applic. new 
developmental station which was denied 
11-20-40. 

WRBL, Columbus, Ga. — Dismissed pro- 
test and request for reconsideration direct- 
ed against action 11-13-40 granting applic. 
La Grange Bcstg. Co. new station 1210 kc 
250 w unl. 

WFOR, Hattiesburg, Miss. — Retired to 
closed files applic. mod. CP granted 10-10-39 
for increased poower. 

WIXER, Boston — Granted CP change to 
43.9 mc 1 kw FM, change trans., and 
granted license for same. 

MISCELLANEOUS— NEW, W. H. Ames- 
bury, Minneapolis, hearing continued to 
1-17-41 ; NEW, Central Carolina Bcstg. 
Corp., Burlington, N. C, amended to 890 
kc 250 w D ; KFOR, KFAB, Lincoln, 
granted petition of transferor and trans- 
feree to dismiss applic. transfer control of 
stations, without prejudice. 

DECEMBER 19 

WGAC — Augusta, Ga. — Granted license 
new station 1210 kc 250 w unl. 

WTAQ, Green Bay, Wis. — Granted li- 
cense new trans., increase power. 

WING, Dayton — Granted mod. license to 
Great Trails Bcstg. Corp. 

DECEMBER 23 

MISCELLANEOUS — WCSC, Charleston, 
S. C, and John M. Rivers, Charleston, 
granted joint petition continue hearing 30 
days, re transfer of control to Rivers ; 
NEW, Greensboro Bcstg. Co., Greensboro, 
N. C, granted leave amend applic. to 1250 
kc. 250 w D ; WCAP, Asbury Park, N. J., 
WCAM, Camden, denied petitions intervene 
on renewals of WCAM, WCAP and WTNJ, 
and FCC on own motion consolidated these 
hearings ; NEW, Paducah Bcstg. Co., 
ClarksviUe, Tenn., granted continuance 
hearing re CP applic. ; KFI, KOA, etc. and 
Clear Channel Group, referred to FCC pe- 
tition to intervene re WHDH applic. CP 
830 kc 5 kw etc. and extended time to file 
exceptions to 1-15-41 ; WBT, KFAB, 
WBBM, WJAG, WMBI, granted extension 
to 2-1-41 to file proposed findings re change 
in freq. etc., heard 12-11-41. 

DECEMBER 26 

MISCELLANEOUS— Special temporary 
authority granted to 3-1-41 for FM stations 
WIXK WIXSN WIXSO W8XVB WIXOJ 
W3XO W8XVH W8XAD W2XMN W2XQR 
W9XA0 W2XWG WIXPW W9XZR ; W. G. 
H. Finch, New York, denied auth. operate 
WE transmitter commercially ; WBNS, Co- 
lumbus, denied auth. operate 3 kw GE 
trans. 44.5 mc. pending completion W45CM. 

DECEMBER 27 

MISCELLANEOUS— WBCM, Bay City, 
Mich., granted dismissal without prejudice 
applic. mode, license to 1 kw ; WSFA, Mont- 
gomery, Ala., same: WHIS, Bluefield, W. 
Va., granted dismissal without prejudice 
applic. CP increase power etc. ; WTNJ, 
Camden, N. J., dismissed petition inter- 
vene WCAM renewal hearing ; same re 
WCAP and Trent Bcstg. Corp., with hear- 
ings consolidated with WTNJ CP applic. : 
NEW, Gazette Co., Cedar Rapids, granted 
amendment applic. to 1550 kc 5 kw ; 
WCBA, WSAN, Allentown, granted mo- 
tion accept amendments to increase to 5 
kw, to include engineering data. 

Applications . . . 

DECEMBER 17 

WESX, Salem, Mass. — CP increase to 
250 w. 

WHOM, Jersey City — CP new trans., 
directional, increase to 10 kw N & D, 1560 
kc (under treaty). 

WMAS, Springfield, Mass. — CP change to 
880 kc (910 under treaty) new trans., direc- 
tional increase to 1-5 kw. 

WWSW, Pittsburgh — CP new trans., di- 
rectional, change to 940 kc 1-5 kw, move 
trans. 

WSIX, Nashville— CP new trans., direc- 
tional N, change to 950 kc (980 under 
treaty), increase to 1-5 kw, move trans. 

NEW, Broadcasters Inc., San Jose, Cal. — 
CP 1500 kc (1490 under treaty) 250 w unl. 


KALB, Alexandria, La. — CP change to 
580 kc (II-B) increase to 1 kw, new trans., 
directional N. 

WDBJ, Roanoke, Va. — Mod. CP direc- 
tional N increase to 5 kw. 

DECEiMBER 23 

WOR, Newark — Mod. license to move 
studio to 1440 Broadway, New York. 

NEW, Ruben E. Aronheim, Fitchburg 
Mass.— CP 1310 kc 250 w unl. IV (1340 un- 
der treaty) . 

WHKC, Columbus — CP change to 610 kc 
increase power etc., amended to be contin- 
gent on grant of 600 kc unl. directional N 
time etc. to WCLE ; WCLE's application 
amended also to omit request for WHKC's 
facilities, and new trans. 

WKZO, Kalamazoo — CP new directional 
antenna N. 

NEW, John Lord Booth, Detroit — CP FM 
44.1 mc etc. amended to 66,732 sq. miles 
2,901.908 pop., change trans. 

KALB, Alexandria, La. — CP change to 580 
kc increase to 1 kw, new trans., directional 
N. 

KVIC, Victoria, Tex. — Auth. transfer con- 
trol to Morris Roberts, amended to omit 
Charles C. Shea as one of transferors. 

NEW, Central Carohna Bcstg. Corp., Bur- 
lington, N. C. — CP 1420 kc 100 w unl., 
amended to 890 kc 250 w D. 

WNOX, Knoxville — CP directional N, in- 
crease to 10 kw 990 kc under treaty, amend- 
ed to instal 10 kw equipment. 

NEW, Lake City Bcstrs., Lake City, Fla. 
— CP 1500 kc 250 w unl. IV. 

WFIL, Philadelphia — Auth. transfer 50% 
interest from Strawbridge & Clothier to Lit 
Bros. 7,100 shares common stock. 

KGNC. Amarillo. Tex. — CP new trans., 
directional N & D, change to 860 kc 50 kw, 
move trans. 

WGES, Chicago — CP new trans., in- 
crease to 5 kw unl. directional, move trans. 

NEW, Capital City Bcstg. Co., Topeka 
— CP 1170 kc 5 kw D II. 

NEW, Head of the Lakes Bcstg. Co., 
Superior, Wis. — CP 44.5 mc 2,754 sq. 
miles 168.193 pop. 

DECEMBER 30 

NEW, Stromberg-Carlson Tel. Mfg. Co., 
Rochester— CP 45.1 mc FM 2240 sq. miles, 
543,000 pop. 

NEW, FM Radio Bcstg. Inc., New York — 
CP 48.3 mc FM 8600 sq. miles, 9,800,000 
pop. 

NEW, CBS, Boston— CP 44.1 mc FM 
16,230 sq. miles. 5.972,246 pop. 

WFIL, Philadelphia — Auth. transfer 50% 
interest from Strawbridge & Clothier to 
Lit Bros., 7100 shares common stock. 

KROD, El Paso — Mod. CP new trans, 
etc.. to change type of trans. 

KPAC, Port Arthur, Tex. — Mod. license 


National Member Drive 
Is Organized by ACA 

A NATIONAL broadcast division 
of the American Communications 
Assn., a CIO affiliate, was set up 
Dec. 18 with offices in Philadelphia 
to intensify a national drive to 
unionize radio station engineers. 0. 
E. Littlejohn, president of the Phil- 
adelphia CIO local, No. 28, was 
named national secretary-treasurer 
for the drive. Saul Waldbaum, Phil- 
adelphia attorney and general coun- 
sel for ACA, is also head of the na- 
tional broadcast division. 

It was announced that telegraph 
and marine operator members of 
the ACA, reportedly numbering 
14,000, will support the radio divi- 
sion in the unionization drive. Rep- 
resentatives from locals in Buffalo, 
New York, Baltimore and Wash- 
ington attended. It was indicated 
that with the new year promising 
to be as good if not better than 
1940, the union can make greater 
strides on a national scale. 


CKWX in Carson Fold 

TAYLOR, Pearson & Carson Ltd., on 
Jan. 1 takes over operation of CKWX, 
Vancouver, according to G. F. Her- 
bert of the Toronto office of All-Can- 
ada Radio Facillities Ltd., representa- 
tive of the Taylor, Pearson & Carson 
stations. F. M. Squires, CJCS, Strat- 
ford, Ont., becomes manager and Reg 
Dagg remains commercial manager of 
CKWX, and Norm Bottrell, of CJCA, 
Edmonton, becomes production man- 
ager of CKWX. No appointment has 
vet been announced for the manager- 
ship of CJCS. 

to 500 w 1 kw D, amended to 1 kw N & D 
directional N. 

NEW, Gordon Gray, Winston - Salem, 
N. C. — CP 44.1 mc FM 69,400 sq. miles, 
4,125,000 pop. 

NEW, Gazette Co., Cedar Rapids — CP 
44.7 mc FM 7400 sq. miles, 282,000 pop. 

KWK, St. Louis — Mod. CP change power 
etc., for directional antenna. 



MEET THE CHIEF! 

Chief Engineer of the great Broad- 
casting Tribe. He's constantly 
scouting for news of Western 
Electric — which he'll pass on to 
you frequently. 


Look for him here regularly on 
this page — he'll give you many 
valuable tips for Better Broadcast- 
ing in 1941. 


Western Electric 


Agenda Prepared 
For Ohio Session 

DISCUSSIONS on television and 
frequency modulation developments 
will highlight the fourth annual 
Broadcast Engineering Conference, 
to be held Feb. 10-21 at Ohio State 
U, Columbus. The conference, di- 
rected by Dr. W. L. Everitt, of 
Ohio State U, provides three two- 
hour sessions daily during the two 
weeks of meetings, with several 
sessions extending into a second 
day. The NAB again is cooperating 
in arranging and conducting the 
conference, at which are expected 
leading radio engineers from all 
over the country [Broadcasting, 
Dec. 1]. 

In addition to 23 discussion sec- 
tions, the Conference will feature 
addresses by E. K. Jett, FCC chief 
engineer, Feb. 11 on "Communica- 
tion in National Defense", and G. 
C. Southworth, Feb. 18 on "Wave 
Guides". The conference will climax 
Feb. 20 with a banquet. 

Subjects on the agenda include: 

Feb. 10-15 Week 

Speech Input Systems : C. M. Lewis, 
RCA, J. D. Colvin, RCA. 

Sound Reproduction from Record- 
ings : F. V. Hunt, Harvard U (2 
days ) . 

Television Standards: W. R. G. 
Baker, General Electric. 

Color Television: Peter C. Gold- 
mark, CBS. 

Studio Acoustics : Paul J. Wash- 
burn, Johns-Manville (2 days). 

General Discussion and Question 
Box (emphasizing FCC engineering 
matters ) : A. D. Ring, FCC assistant 
chief engineer ; Lynne C. Smeby, NAB 
engineering director (2 days). 

Status of Television : Harry Saden- 
water, RCA. 

Polyphase Broadcasting : Paul 
Loyet, Central Broadcasting Co. 

Television Station Operation : Rob- 
ert M. Morris, NBC. 

Roundtable on Receivers : J. Kelly 
Johnson, Hazeltine Corp., E. B. Pas- 
sow, Zenith Radio Corp., W. L. Dunn, 
Belmont Radio Corp (2 days). 

Loud Speakers: H. F. Olson, RCA 
(2 days). 

Television Field Pickups : Harold 
P. See, NBC. 

Feb. 17-21 Week 

Status of Frequency Modulation : 
Maj. Edwin H. Armstrong, Colum- 
bia U. 

FM Allocation and Coverage : Stu- 
art Bailey, Jansky & Bailey. 

Hearing, the Determining Factor 
for High Fidelity: Harvey Fletcher, 
Bell Telephone Labs. 

FM Receivers : M. L. Levy, Strom- 
berg-Carlson. 

UHF Antennas and Transmission 
Lines : Andrew Alford, Mackay Radio 
& Telegraph Co. (2 days). 

UHF Transmission : Kenneth A. 
Norton, FCC (2 days). 

FM Field Tests : Raymond F. Guy, 
NBC. 

Operating Problems in FM Trans- 
mitters : I. R. Weir, General Elec- 
tric. 

Roundtable on FM Problems: Paulj 
A. deMars, Yankee Network, chair- 
man, E. .1. Content, WOR, Newark 
Dan Gellerup, WTMJ, Milwaukee (2 
days) . 

UHF Tubes : E. D. McArthur, Gen- 
eral Electric. 

FM Broadcast Transmitter Circuit 
De.sign : .John F. Morrison, Bell Tele 
phone Labs. 


Page 68 • January 1, 1941 


BROADCASTING • Broadcast 


Network Accounts 

All lime EST unless olherwise indicaled. 


New Business 

E. R. SQUIBB & SONS, New York 
(dental cream) on Dec. 30 starts 
Golden Treasury of Song on 43 CBS 
stations, Mon. thru Fri., 3 :15-3 :30 
p.m. Agency : Geyer, Cornell & New- 
ell, N. Y. 

AXTON-FISHER TOBACCO Co., 
Louisville (Twenty Grand cigarettes), 
on Jan. 3 starts Twenty Grand Sa- 
lutes Your Happy Birthday on NBC- 
Blue (station list not completed), 
Fri., 9 :35-10 p.m. Agency : Weiss & 
Geller, Chicago. 

Renewal Accounts 

PROCTER & GAMBLE Co., Cincin- 
nati (Chipso) on Dec. 30 renews Road 
of Life on 26 CBS stations, Mon. 
thru Fri., 1 :45-2 p.m. Agency : Pedlar 
& Ryan, N. Y. 

PROCTER & GAMBLE Co., Cincin- 
nati (Oxydol) on Dec. 30 renews The 
Goldbergs on 23 CBS stations, Mon. 
thru Fri., 5-5 :15 p.m., rebroadcast 
11 :30-ll :45 a.m. Agency : Blackett- 
Sample-Hummert, N. Y. 

PROCTER & GAMBLE Co.. Cincin- 
nati (Ivory soap) on Dec. 30 renews 
Life Can Be Beautiful on 37 CBS sta- 
tions, Mon. thru Fri., 1-1 :15 p.m. 
Agency : Compton Adv., N. Y. 

PROCTER & GAMBLE Co., Cincin- 
nati (Crisco), on Dec. 30 renews 
Right to Happiness on 39 CBS sta- 
tions, Mon. thru Fri., 1-1 :15 p.m. 
Agency : Compton Adv., N. Y. 

COLGATE-PALMOLIVE-PEET Co., 
Jersey City (Palmolive soap), on Dec. 
30 renews Hilltop House on 81 CBS 
stations, Mon. thru Fri., 4 :30-4 :45 
p.m. Agency : Ward Wheelock Co., 
Philadelphia. 

NATIONAL DAIRY PRODUCTS 
Corp., New York (Sealtest), on Jan. 
2 renews for 52 weeks Rudy Vallee 
Show on 65 NBC-Red stations, Thurs., 
10-10:30 p. m. (EST). Agency: 
McKee & Albright, N. Y. 

JOHN MORRELL & Co., Ottumwa, 
la. (Red Heart dog food), on Dec. 
29 renewed for 13 weeks Boh Becker's 
Chats Ahout Dogs on 52 NBC-Red 
stations. Sun., 2:45-3 p. m. (CST). 
Agency : Henri, Hurst & McDonald, 
Chicago. 

COLGATE-PALMOLIVE^PEET Co., 
Jersey City, on Dec. 30 renews for 
Octagon soap Woman of Courage on 
41 CBS stations, Mon. thru Fri.. 
10 :45-ll a.m., rebroadcast 3 :45-4 p.m., 
and adds 24 western CBS stations to 
same program for Crystal White. 
Agencies : Ted Bates Inc., New York 
(Octagon) ; Sherman & Marquette, 
Chicago (Crystal White). 


Crystal Specialists Since 1925 

ATTENTION 

BROADCASTERS SUBJECT TO 
FREQUENCY RE-ALLOCATION 
We are at your service to — 

1. REGRIND your present 
crystal to higher new 
frequency .... $17.50 

2. NEW CRYSTAL (less 
holder) $22.50 

3. NEW CRYSTAL 

fully mounted . . $30.00 

LOW DRIFT - APPROVED BY FCC 


ivici: 


124 Jackson Ave. 
University Park, Md. 




Drawn for Broadcasting by Warmuth 
'•Get Off the Air!" 


COLGATE-PALMOLIVE-PEET Co., 
Jersey City (Colgate toothpowder) , on 
Dec. 30 renewed Stepmother on 37 
CBS stations, Mon. thru Fri., 9:30- 
9:45 a.m. (repeat, 3:45-4 p.m.) for 
52 weeks On Jan. 6 10 CBS stations 
will be added. Agency : Sherman & 
Marquette, Chicago 

COLGATE-PALMOLIVE-PEET Co., 
Jersey City (Super Suds), on Dec. 30 
renews Myrt & Marge on 81 CBS sta- 
tions, Mon. thru Fri., 10:1.5-10:80 
a.m. Agency : Sherman & Marquette, 
Chicago. 

AMERICAN TOBACCO Co.. New 
York, on .Jan. 1 renews Kay Kyser on 
112 NBC-Red stations. Wed., 10-11 
p.m. Agency : Lord & Thomas, N. Y. 

ANACIN Co., Jersey City, renews 
Easy Aces on 53 NBC-Blue stations, 
Tues., Wed.. Thurs., 7-7:15 p.m.; re- 
peat midnight. Agency : Blackett-Sam- 
ple-Hummert, N. Y. 

BISODOL Co.. Jersey City, renews 
Mr. Keen. Tracer of Lo,^t Persons on 
46 NBC-Blue stations, Tues.. Wed., 
Thurs., 7:15-7:30 p.m., repeat 12:15 
a.m. Agency : Blackett-Sample-Hum- 
mert, N. Y. 

RICHFIELD OIL Corp., New York, 
on Dec. 31 renews Confidentially 
Yours on 25 MBS stations. Tues.. 
Thurs., Sat., 7 :30-7 :45 p.m. Agency : 
Sherman K. Ellis. N. Y. ; after Feb. 
1. Hixson-O'Donnell, N Y. 

CITIEIS SERVICS Co., New York, 
on Jan. 31 renews for 52 weeks Cities 
Service Concert on 56 NBC-Red sta- 
tions, Fri., 8-8 :30 p.m. Agency : Lord 
& Thoma.s, N. Y. 

R.' L. WATKINS Co., New York (Dr. 
Lyon's toothpowder), on .Jan. 13 re- 
news for .52 weeks Orphans of Divorce 
on 47 NBC-Blue stations, Mon. thru 
Fri., 3-3 :15 p.m. Agency : Blackett- 
Sample-Hummert. N. Y. 

CHARLES H. PHILLIPS CHEMI- 
CAL Co., Glenbrook, Conn. (Haley's 
M-0. Cal-Aspirin) , on Jan. 13 renews 
for 52 weeks Amanda of Honeymoon 
Hill on 46 NBC-Blue stations, Mon. 
thru Fri., 3 :15-3 :30 p.m. Agency : 
Blackett-Sample-Hummert, N. Y. 

Network Changes 

R. J. REYNOLDS TOBACCO Co., 
Winston-Salem (Camel cigarettes), 
on .Jan. 9 starts Xavier Cugat on 52 
NBC-Red stations, replacing Boh 
Croshy's Dixieland Music Shop, Thurs., 
7:30-8 p.m. Agency: William Esty & 
Co., N. Y. 

LEWIS-HOWE Co., St. Louis (N R 
tablets), on Dec. 19 shifted Fame & 
Fortune on 76 NBC-Blue stations, 
Thurs., 8:30-9 p.m. (BiST), with 
West Coast repeat, 8 :30-9 p. m. 
(PST), from Hollywood to New 
York. Agency : Stack-Goble Adv. 
Agency, Chicago. 

WHEELING STEEL Corp., Wheel- 
ing, on Jan. 5 adds 40 MBS stations 
to Musical Steelmakers making a total 
of 91, Sun., 5-5 :30 p. m. Agency : 
Critchfield & Co., Chicago. 


MAJOR NETWORKS 
LINK 500 STATIONS 

OF THE 882 broadcasting stations 
in operation or authorized for con- 
struction during 1940, over 500 
were affiliated with one or the 
other (or combinations) of the 
major networks, according to a 
year-end count by BROADCASTING. 
During 1940 the nationwide net- 
works added 101 affiliates, many of 
them in the local category and some 
of them newly established stations. 

Largest number of affiliates is ac- 
credited to MBS, which added 50 
during the last year to bring its 
total to 168. 

Next largest network in number 
of stations is NBC-Red, which 
added 14 during the year to bring 
its total to 131. NBC-Blue added 
31 more outlets and as of Jan. 1, 
1941 had 92 affiliates. There is some 
overlapping between Red and Blue, 
with some affiliates supplementary 
to both. 

CBS added 11 outlets, and its 
total now is 123. 


Thomas to Chicago 

EARL G. THOMAS, of New York 
City, in mid-December was named 
radio director of McCann-Erickson 
Inc., Chicago office. He has long 
been identified in the industry as a 
writer, producer and talent buyer. 
Among the programs he has created 
for the air are Popeye the Sailor, 
sponsored by the Wheatena Corp., 
and Yoii7- Faynily and Mine, spon- 
sored by National Dairy Assn. He 
has also done editorial work on 
such network programs as the Co- 
lumbia Workshop. 


Potter-Burns Merge 

ROBERT E. POTTER, president 
and space buyer of the Potter Adv. 
Agency, and Jay E. Burns, presi- 
dent of Jay E. Burns Advertising, 
on Dec. 15 merged their individual 
advertising agencies into Burns & 
Potter, with offices at 75 E. Wacker 
Drice, Chicago. Telephone is And- 
over 2256. Mr. Potter, before organ- 
izing his own agency in Oct. 1939, 
was advertising manager of the 
Chicago Joumal of Commerce. Mr. 
Burns has been active in Chicago 
business and banking circles. 


GENERAL FOODS Corp., New York 
(Calumet baking powder) on Jan. 6 
replaces My Son & I, on 82 CBS sta- 
tions Mon. thru Fri. at 2 :45-3 p. m., 
with a new serial Home of the Braves. 
Agency : Young & Rubicam, N. Y. 

ALBBRS BROS. MILLING Co., Se- 
attle (cereals, flour), on Jan. 1 adds 
6 NBC-Mountain stations (KSEI 
KTFI KIDO KGIR KPFA KRBM 
KGHL) to Voice of Experience, mak- 
ing a total of 14 NBC-Red stations, 
Mon., Wed.. Fri., 9:30-9:45 a.m. 
(PST) Agency: Erwin, Wasey & Co., 
Seattle. 

COLGATE-PALMOLIVE-PEET Co., 
New York ( Palmolive shave cream ) , 
on Jan. 6 replaces Strange as It 
Seems with City Desk on 57 CBS sta- 
tions. Thurs., 8 :30-8 :55 p.m. Agency : 
Ted Bates Inc., N. Y. 

EMERSON DRUG Co., Baltimore 
(Bromo Seltzer), on Dec. 24 shifted 
Ben Bernie on 74 NBC-Blue stations, 
Tues.. 8-8:30 p.m. (EST), with West 
Coast repeat, 8:30-9 p.m. (PST), 
from New York to Hollywood for 6 
weeks or more. Agency : Ruthrauff & 
Ryan, N. Y. 



Today, as since the earliest 
days of radio, the name 
CLARK on processed re- 
cordings is a symbol of 
sterling workmanship and 
quality materials. And to- 
day practically every im- 
portant transcription pro- 
ducer is a CLARK client. 
So, today, we suggest that 
if you are interested in 
quality transcription 
processing you investigate 
1 CLARK. 



Phonograph Record Co. 

216 High St. Humboldt 2-0880 
221 N. La Salle St. Central 5275 


BROADCASTING • Broadcast Advertising 


January 1, 1941 • Page 69 


All- Canada Group 
Meets at Calgary 

News Regulations, Proposed 

New Network Among Topics 

THE second annual meeting of 
managers, commercial managers, 
program directors and production 
managers of western stations rep- 
resented by All-Canada Radio Fa- 
cilities Ltd., was held Dec. 19-21 
in the Palliser Hotel, Calgary, Alta. 
About 40 persons attended. 

Discussions included interpreta- 
tion of the newscast regulations 
effective Jan. 1, with explanation by 
J. L. Radford, supervisor of sta- 
tion relations for the Canadian 
Broadcasting Corp.; appointment 
of a paid president and general 
manager for the Canadian Assn. of 
Broadcasters, which is to be main 
topic at the forthcoming CAB an- 
nual meeting Jan. 20-22 at Mont- 
real; cooperation of stations with 
the government director of infor- 
mation on how to give more assis- 
tance in publicizing Canada's war 
effort; need for a second national 
network, built around the western 
stations; establishment of an idea 
bureau for the All-Canada stations. 

Voluntary Promotion 

The meeting decided that pro- 
gram promotion should be on a 
voluntary basis by stations and 
that advertising agencies should 
not expect it as part of the stations' 
duty. 

Those attending included H. R. 
Carson, president of All - Canada 
Radio Facilities, and of Taylor, 
Pearson & Carson, station operat- 
ing organization; 11. E. Pearson, di- 
rector of Taylor, Pearson & Car- 
son; Guy F. Herbert, Toronto of- 
fice of All-Canada; J. L. Radford, 
supervisor of station relations, 
CBC, Toronto; M. V. Chesnut, man- 
ager of CKOC, Hamilton, Ont.; F. 
M. Squires, manager of CJCS, 
Stratford, Ont.; F. H. Elphicke, 
manager, P. H. Gayner, commercial 
manager, Ed. Houston, and Hugh 
Newton, CJRC, Winnipeg; F. E. 
Scanlan, manager, Wm. Wright, 
Bruce Pirrie, CJRM, Regina; G. 
Gaetz, manasrer, Al. Smith, Wm. 
Speers, CKCK, Regina; Carson Bu- 
chanan, manager, CHAB, Moose 
Jaw, Sask., Bob Price, manager, 
CKBI, Prince Albert, Sask.; C. L. 
Berry, manager, CFGP, Grand 
Prairie, Alta.; Gordon Henry, 
manager, Walter Dales, Norm. Bot- 
trell, Walter Blake, CJCA, Edmon- 
ton; Vic Neilsen, manager, Robert 
Straker, Fred Shaw, John Hunt, 
CFAC, Calgary; Art Nicholl, man- 
ager, Robert Buss, CJOC, Leth- 
bridge, Alta.; Arthur Balfour, man- 
ager, CJAT, Trail, B. C; James 
Bi-ovime, manager, CKOV, Kelowna, 
B. C; Doug Homersham, manager, 
CFJC, Kamloops, B. C; Reg Dagg, 
manager, CKWX, Vancouver. 


Squibb Day Series 

H. R. SQUIBB & SON (dental 
cream), on Dec. 30 stai'ted a day- 
time quarter-hour musical, titled 
Golden Treasury of Song, featur- 
ing Jan Peerce, tenor; Victor Bay's 
orchestra, and David Ross. Pro- 
gram will be heard five days a week 
at 3:1.5-3:.30 p.m. over 43 CBS sta- 
tions, seven of which will carry it 
on Wednesdays only. Geyer, Cor- 
nell & Newell, New York, is agency. 



Drawn for Broadcasting by Sid Hix 
"Thish's Bill Bratt Bringing You the Neiv Year Revelry at the Skit Skat 

Gliib !" 

Revised Agency Contract Form Offered 
To Provide Indemnity on Copyrights 

ANTICIPATING the dropping of 
ASCAP music at the end of the 
year, NAB Counsel Russell P. Place 
Dec. 23 sent to all member stations 
a suggested revised form of agree- 
ment between stations and adver- 
tising agencies dealing with copy- 
right indemnity under ASCAP-less 
performance. 

Cleared by AAAA 
The new indemnity clause, Mr. 
Place advised the membership, has 
been cleared with counsel for the 
American Assn. of Advertising 
Agencies. He advised stations, if 
they did not contemplate having an 
ASCAP license after Dec. 31, to 
send the letter to each agency with 
which the station has outstanding 
broadcasts contracts to continue in 
force after the year-end. The text 
of the suggested letter follows: 

This is to confirm the understanding 
between us which shall become effec- 
tive on Dec. 31, 1940, namely : 

The provisions of paragraph 6 (c) 
of each and every broadcasting con- 
tract between us shall be and are 
hereby deemed to be deleted and the 
following new paragraph 6 (c) shall 
be substituted in lieu and instead 
thereof : 

"6 (c) (A) Any litigation against 
agency or advei-tiser, or the employees 
of either, brought to enforce the rights 
of any third party alleged to have- 
been violated by broadcasting matter 
described herein as station material 
will be defended by and at the ex- 
pense of station. Any litigation against 
station or its employes brought to en- 
force the rights of any third party al- 
leged to have been violated by broad- 
casting matter described herein as 
agency material will be defended by 
and at the expense of agency. 

"(B) The indemnitor (party hereto 
on whom duty of defense is imposed 
hereunder) shall have full and com- 
plete control of such litigation and 
may settle, compromise and adjust the 
same. The indemnitor shall be respon- 
sible for the payment of any judgment 
for damages and costs rendered in 
such litigation against the indemni- 
tee (c) and shall indemnify and hold 
the indemnitee (s) harmless from loss 
or damage caused by or arising out of 
any such judgment. 

"(C) Subparagraphs (a) and (b) 
hereof shall be effective only in the 
event that (1) within 15 days after the 
initial summons or process is served 
upon the indemnitee, written notice 


WOODBURY STARTS 
SPLIT HALF-HOUR 

ANDREW JERGENS Co., Cincin- 
nati (Woodbury soaps and face 
powder), on Jan. 1 replaces its 
weekly 30-minute Woodbury Holly- 
wood Playhouse on 64 NBC-Red 
stations with two quarter-hour pro- 
grams originating from Hollywood 
and New York respectively. 

Tony Martin, from Hollywood, 
will utilize the first quarter, Wed- 
nesdays, 8-8:15 p.m. (EST), with 
West Coast repeat, 8-8:15 p.m. 
(PST). Featured will be Tony 
Martin, vocalist, with Dave Rose' 
orchestra. William N. Robson, 
Hollywood manager of Lennen & 
Mitchell, agency servicing the ac- 
count, is to produce. 

How Did You Meet? dramatiza- 
tion of romances, will take up the 
balance of the half-hour, 8:15-8:30 
p.m. (EST), with West Coast re- 
peat, 8:15-8:30 p.m. (PST). Ber- 
nard L. Schubert will produce. 
Prizes of $100, $50, and $25 are 
to be awarded weekly for the best 
three letters submitted to the pro- 
gram, with first prize winner's 
entry becoming the basis of the 
week's drama. 


thereof is given to the indemnitor and 
within ten days thereafter a written 
request to defend such litigation is 
mailed or delivered to indemnitor and 
(2) from time to time during the 
pendency of such litigation and after 
the duty of defense has been assumed 
by the indemnitor, the indemnitee, 
upon request, shall disclose to the in- 
demnitor all relevant facts in the pos- 
session or under the control of the 
indemnitee by making available to the 
indemnitor for consultation and as wit- 
nesses at their customary places of 
business all employes and other per- 
sons under the control of the indemni- 
tee having possession of such facts and 
making available to the indemnitor all 
relevant documentary material in the 
possession or under the control of the 
indemnitee. 

"(D) Station material consists of 
(1) all material used in program pi'e- 
pared and produced by station except 
material furnished by agency in con- 
nection with such programs; and (2) 
copyrighted musical compositions per- 
formed iu non-dramatic form in live 
talent programs which musical compo- 
sitions station is licensed at the time 
of broadcast to perform publicly for 
profit. 

"Station agrees upon request of 
agency to furnish the names of copy- 
right licensing organizations (such as 
BMI, SESAG and AMP) which on 
the effective date of this contract have 
licensed station to perform publicly 
for profit their respective musical com- 
positions ; and until agency receives 
notice from station to the contrary 
agency shall have the right to rely 
thereon with respect to this and any 
future broadcasting contracts between 
station and agency. Agency material is 
everything broadcast hereunder ex- 
cepting station material. Station ap- 
proval of agency material for broad- 
casting shall not affect agency's in- 
demnity obligations under this con- 
tract. 

"(E) Notwithstanding the indemni- 
tor shall have assumed the defense of 
any litigation hereunder, the indemni- 
tee, upon relieving the indemnitor in 
writing of its obligations hereunder 
with respect to such litigation, shall 
shave the right, if it shall so elect, 
thereafter to conduct the same at its 
expense by its own counsel. The in- 
demnitor upon request shall keep the 
indemnitee fully advised with respect 
thereto and confer with the indemnitee 
or its counsel. 

"(F) The provision of this para- 
graph shall survive any cancellation or 
termination of this contract." 

Except as herein modified each and 
every such broadcasting contract shall 
continue in full force and effect. 


New Colgate Agencies 
Continue Four Serials 

COLGATE - PALMOLIVE - PEET 
Co., Jersey City, under its new 
agency setup renewed effective Dec. 
30 four CBS quarter-hour daytime 
serials. Through Sherman & Mar- 
quette, Chicago, My7't & Marge, 
heard Monday through Friday at 
10:15-10:30 a.m. for Super Suds, 
was renewed on 81 stations. 
Through Ward Wheelock Co., Phil- 
adelphia, Hilltop House, heard for 
Palmolive soap Monday through 
Friday at 4:30-4:45, was likewise 
renewed on 81 stations. 

Woman of Courage, heard Mon- 
day through Friday at 10:45-11 
a.m. on 41 stations for Octagon 
soap, was renewed through Ted 
Bates, and 24 western and far 
western stations were added for 
Crystal White, handled by Sher- 
man & Marquette, Chicago. These 
accounts, with the exception of 
Crystal White which is distributed 
exclusively in the west, were for- 
merly handled by Benton & Bowles, 
New York. 

The fourth serial renewed was 
Stepmother for Colgate tooth pow- 
der. The program is heard on 49 
stations, Monday through Friday 
at 4:30-4:45 p.m., and the product 
handled through Sherman & Mar- 
quette, Chicago. 


P&G Renews Four 

PROCTER & GAMBLE Co., Cin- 
cinnati, on Dec. 30 renewed four 
CBS daytime weekday serials. Life 
Can Be Beautiful, heard at 1-1:15 
p.m. for Ivory soap, and Right to 
Happiness at 1:30-1:45 p.m. for 
Crisco were renewed through Comp- 
ton Adv., New York. Road of Life, 
sponsored for Chipso from 1:45-2 
p.m., was renewed as was The 
Goldbergs heard in behalf of Oxy- 
dol at 5-5:15 p.m. and rebroadcast 
at 11:30-11:45 a.m. The Chipso ac- 
count is handled by Pedlar & Ryan, 
New York, and Oxydol by Blackett- 
Sample-Hummert, New York. 


FRED R. DAVIS, 64, advertising 
space buyer for General Electric Co., 
died in Schenectady Dec. 26 after an 
illness of two years. 


Page 70 • January I, 1941 


BROADCASTING • Broadcast Advertising 


"We feel that WLW is the most powerful influence for the quick turn-over of 
Nationally Advertised Brands through our warehouses. 

Through WLW's resources and the constant flow of advance information, we 
are able to keep our sales force informed of expected increases in sales ahead 
of the listening public's demand." 

(Signed) D. Sayre, President 

Hagen-RatclifF's 8 salesmen Hagen-RatclifF and Co. 

cover 9 counties in 2 states. Wholesale Grocers 



REPRESENTATIVES: New York Transamerican Broadcasting & Television Corp. Cliicago — WLW, 230 N. Michigan Avenue. San Francisco — International Radio Soles. 


MM MB THE NMTIOM^S 

MHm M mo4t ^^tetc^oHdcde a^le 

mmm station 


Radio Answers the Call 
of Total Defense 


With characteristic speed, radio is responding to 
the call of national defense. Enrolled to serve 
the public interest and to fortify the Nation's 
invisible life-lines of communication are: 
Research, Engineering, Manufacturing, Broad- 
casting, International Circuits, Ship-and-Shore 
Stations. The Radio Corporation of America 
was organized in 1919, as an American -owned. 


American -controlled radio company. RCA has 
established a world-wide communications 
system, independent of all foreign interests, and 
has pioneered in the creation and development 
of a new art and a new industry. Today, each 
of its services is equipped and ready for action 
in the first line of America's total defense on 
land, sea, and in the air. 


RCA CALLS THE ROLL OF ITS SERVICES TO THE NATION: 


WORLD-WIDE COMMUNICATIONS 

Vital to delense and commerce, RCA operates 24-hour 
direct communication service to 43 countries. This 
service avoids the censorship, errors, and delays 
which might occur at relay points. The Nation is 
protected against the loss of overseas communications 
through the cutting of submarine cables in war-time. 
Supplementing these globe-girdling channels, RCA 
operates a domestic radiotelegraph system that links 
12 key cities in the United States. 

MARINE COMMUNICATIONS 

Life and property at sea are guarded by modern radio 
coastal stations and radio-equipped ships. Eighteen 
hundred American ships are equipped with RCA appa- 
ratus. The shore-lines of the United States are fringed 
with radio beacon transmitters to guide the fleet and 
shipping in American waters. American ships do not 
have to depend upon foreign-controlled means of 
cormnunication to send messages home. 

BROADCASTING 

RCA pioneered in establishing the first nation-wide 
network of broadcasting. The National Broadcasting 
Company, formed in 1926, today serves an American 
radio audience through .50,000.000 receiving sets. 
NliC provides these listeners with serious and popular 
nuisic. news and information, drama and education, 
public forums and religious services. Under the 
American system of broadcasting, the finest and most 


extensive variety of programs to be had anywhere in 
the world is free to the listening public. The richest 
man cannot buy ivhat the poorest man gets free by radio. 

NBC broadcasting service is also maintained 
internationally, by short wave, and helps to strengthen 
good-will and cultural and economic relations between 
the Americas, and with other parts of the world. 

An informed public opinion, promoted by a free 
press and a free system of broadcasting, is a highly 
important national asset in total defense. 

MANUFACTURING 

The RCA Manufacturing Company operates five plants, 
strategically located at Camden and Harrison, N. J., 
Indianapolis and Bloomington, Ind., and Hollywood, 
California. Within the year the company has invested 
millions of dollars in expansion to facilitate production 
and rapid filling of orders from the Army and Navy. 
Machinery is geared for national defense in addition 
to providing for normal requirements of the public. 

RESEARCH AND ENGINEERING 

Through science and research, the RCA Laboratories 
are enrolled in the national defense. Research in 
electronics, wave propagation, television, facsimile, 
acoustics, optics, and in other fields has opened new 
servi< es and extended the scope of existing services, 
both commercial and military. 

No longer must an aviator "just look to the ground" 
to find his way to a target or to his base. He may fly 


and land "blind" by radio. The electron microscope, 
a product of RCA Laboratories, is a new means to 
help protect the national welfare as it opens new 
horizons for bacteriologist, chemist, physicist and 
industrialist. In these and many other ways, radio 
research in peace-time has built new bulwarks of defense 
for our Nation. 

INVENTIONS AND THEIR USE 

RCA licenses many other manufacturers to use its 
inventions and patents. Bv making them widely 
available, RCA has helped to create an industry as 
well as an art. 

Through this licensing policy the radio industrv has 
access to results of the research of RCA Laboratories. 
In this way, competition has been stimulated, and 
numerous sources of supply opened to the public and 
the Government. ^' 

EMPLOYEES 

Labor relations between RCA and its employees are 
excellent. Employment in the RCA organization in 
1940 increased from 22,000 to 27.000 employees. 
Principal officers and many employees of RCA are 
members of the Army and Navy Reserves. 

For 21 years the pioneering efforts and services of 
RCA have safeguarded American preeminence in radio. 
RCA continues to serve the public interest and is 
fully prepared and ready to carry on in the first 
line of total defense ! 


RADIO CORPORATION of AMERICA 


RADIO CITY 



NEW YORK 


THE .SEKMCES OF RCA: RCA MANUFACTURING COMPANY, INC. RADIOMARINE CORPORATION OF AMERICA RCA LABORATORIES 
NATIONAL BROADCASTING COMPANY, INC. R. C. A. COMMUNICATIONS, INC. RCA INSTITUTES, INC. 


IN mis I55UE! LAB 



LISIbNINb bUKVbT 


B ROADAST I N G 


The Weekl^^^^^ewsmagazine of Radio 

.Brd^cast Advertising* 


15c the Copy • $5.00 the Year 
Canadian & Foreign $6.00 the Year 


JANUARY 13, 1941 

Published every Monday, 53rd issue (Yearbook Number) Published in February 


Vol. 20 • No. 1 
WASHINGTON, D. C. 





.su 


ACD 



a Salle Street Listens, Too 


WLS has a most complete market 
broadcast schedule . . . both farm and 
security ... for Chicago and Mid- West 
listeners. Seven broadcasts daily fea- 
ture prices on the New York Stock Ex- 
change and Chicago Board of Trade. 

A schedule of these broadcasts was 
recently sent all LaSalle Street broker- 


age houses. Dozens wrote back for 
extra copies — and one broker asked 
for 5,000 WLS market schedules to 
enclose in month-end statements. 

Here, then, is another indication 
that the markets — and WLS — are not 
important on the farm alone. They're 
vital in Chicago, too ! 


870 KILOCYCLES 
NBC BLUE 


50.000 WATTS 
AFFILIATE 



National Representatives: 

John Blair &l Company 


CHICAGO 





Like Good Friends 
Who Are Always Welcome 


WA AB 
WEAN 

W I c c 

WLLH 

W S A R 
WSPR 
WLB Z 
WFE A 
WNBH 
WTHT 
WATR 
WBRK 
WNLC 
WLNH 
WRDO 
WHAI 

WCOU 

W S Y B 
W E L I 


Boston 

Providence 

Bridgeport 
[New Haven 

j Lowell 
I Lawrence 

Fall River 
Springfield 
Bangor 
Manchester 
New Bedford 
Hartford 
Waterbury 
Pittsfield 
New London 
Laconia 
Augusta 
Greenfield 

JLewiston 
(Auburn 

Rutland 

New Haven 


— are the home-town radio stations 
and those who call, via the loudspeaker 
— because they're known and liked for 
their personal qualities. Many are part 
of the immediate community — and ALL 
enjoy acceptance IN the home result- 
ing from long association and genuine 
friendship. 

Consider what this means in promot- 
ing YOUR products in the important 
buying centers of New England, covered 
by The Colonial Network. 

Isn't it logical that you're bound to be 


more successful in these communities if 
you appoint a local organization that is 
known — has standing and acceptance — 
in preference to a stranger from afar? ■ 
And isn't it obvious that when you can 
obtain — at economical cost — the loyalty 
and friendship these 19 Colonial Net- 
work home-town stations possess, you 
are investing in exactly the right 
mediums for doing the best selling job 
in one of America's most prosperous, 
populous, responsive markets — buy-able 
New England ! 


THE 


Colonial Network 


21 BROOKLINE AVENUE BOSTON, MASSACHUSETTS 

EDWARD PETRY & CO., INC., National Sales Representative 


>ublished every Monday 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington, D. C. Entered as 
' second class matter March 14, 1933, at the Post Office at Washington, D. C, under act of March 3, 1879. 

si ''^ 



PLAY THEM TO WIN 

KOIL, the ace salesman for the 
Omaha Market . . . KFAB, for the 
rest of Nebraska and surrounding 
states. 

Dealers and jobbers know, from ex- 
perience, there's plenty of mer- 
chandising support in the hand be- 
hind these selling aces. Merchandise 
really moves when backed by 
KOIL for the Omaha Market 
and KFAB for the rest of Ne- 
braska. 


P.S. — The ante is mighty small, too. 


IT A 1 1 Searle, Gen. Mgr. 1/ 

I L BOTH BASIC C. B. S. ^rAD 
OMAHA LINCOLN 

Represented by EDWARD PETRY & CO., INC. 


BROACl«STING 


The Weekly. 


Newsmagazine of Radio 


^raadcast Advertising' 


CONTENTS 


Page 

BMI Adequate; Decree Considered 9 

NAB Offers AAAA Standard Contract 9 

British Broadcasting House Bombed 10 

They Were in the Army Then 11 

Treaty Reallocation Deadline Near 11 

ASCAP May Become a Sponsor 12 

Violations Claimed by ASCAP 12 

List of Stations Using ASCAP 13 

Defense Program Gets Under Way 14 

Leading Network Agencies and Sponsors 16 

Final WMCA Settlement Still Pending 17 

CAB Listener Ratings for 1940 18 

Nets May Abolish Hitch Hike Spots 22 

Tidewater Buys Basketball 22 

Kirby Named to War Post 26 

1940 Network Sales All Time Record 30 

Success Story: Loan Firm 32 

Federal Probes Brewing 36 

House Committee Hears Plan for Station Tax 66 

Public Unconcerned About Music War 74 


D E P A 

Page 

Agencies 58 

Agency Appointments 63 

Behind the Mike 42 

Classified Advertisements 68 

Control Room 73 

Editorials 40 

Equipment 73 

FCC Actions 72 

Meet the Ladies 42 

Merchandising 46 


T M E N T S 

Page 

Network Accounts 69 

Personal Notes 41 

Purely Program 48 

Radio Advertisers 55 

Reps 59 

Station Accounts 54 

Studio Notes 62 

Transcriptions 57 

We Pay Respects 41 

Hix Cartoon 74 


Copyright 1941 by Broadcasting Publications Inc. 


ONCE UPON A TIME THERE WERE 4 SURVEYS 

(1) Midwest Station Survey^ 

(2) Transcription Firm Survey^ 

(3) West Coast Station Survey^ 

(4) Station Representative Survey^ 

Quite recently, in fact. And the amazing fact about 
these 4 surveys was that they all reached the same 
conclusion. They said- — 


BROAQ€aSTING • . . TOPS wilh TIMEBUYERS! 

The Weoklvj^^/^Jewsmagoiine of Radio 

Broadcast Advertising * jy^^^^ o„ request. 


THE D ET R OIT P R K P R K R S S A T j.' H O A Y , n T K M B K n ? S, I. ^ j 



reduction for 1940 to Reach 4,476,000 Units 


. Good Reports on Neiv 
Crop Chief Factor 




DETROIT 

NO INCREASE IN RATES 
UNTIL FEBRUARY 1/ 1941 


5lOOO 


WATTS 


DAY and NIGHT 


)idubtry Tops , 
PreviousHigh. 




MORE MABKETS 



WXYZ 


KING TRENDLE BROADCASTING CORPORATION 
KEY STATION MICHIGAN RADIO NETWORK 
BASIC DETROIT OUTLET NBC BLUE NETWORK 

National Sales Representative-PAUL H. RAYMER CO. 


RIGHT SMACK IN THE MIDDLE 


The Piedmont Plateau is an i 
comprising 65 of the richest 
Carolina counties. Here i 
Carolina's greatest buying po 
5,500 busy mills... including sc 
largest... paying out upward 
annually in wages ... nearly 
between industry and agric 
Charlotte, located dead-cente 
Plateau. Key Radio Station: I 



the Piedmont Plateau for twenty ye 



s. 


'eldom does a national advertiser run into a selling opportunity like the 
Piedmont Plateau. • This very heart of the tv/o Carolinas, bounded on the west 
by mountain country and the east by a coastal plain, rises up out of the 
Southeast 900 feet above sea level . . . the wealthiest, most fertile, most 
heavily factory-ed group of Carolina counties (65 of them). With steady buying 
power due to a nearly perfect balance between industry and agriculture. 

AND RIGHT SMACK IN THE MIDDLE 


of this unusual tableland-market is CHAR- 
LOTTE. Textile capital of the world. Pivotal 
point for all selling in the two Carolines. 
The home-city of 50,000 wait WB7". 

From Charlotte, national companies reach 
out to sell the Piedmont Plateau. More 
branch offices and factory branches are 
here than in any other Carolina city. 

From Charlotte, national chain stores reach 
out to buy for the Piedmont Plateau. More 
buying offices headquarter here, by far. 


than in any other Carolina city. 

And from this very heart of the Piedmont 
(Charlotte), WBT has for twenty years given 
its advertisers coveroge from within. Build- 
ing audience loyalty that has set a pace 
for all radio. Chalking up selling records 
that no single station or group of stations 
in this market can even closely duplicate. 

Only with WBT from Charlotte can you profit- 
ably reach and sell the Piedmont Plateau. 
Ask your nearest Radio Sales office about it. 


WBT 50,000 WATTS • CHARLOTTE, PIEDMONT PLATEAU 

Owned and operated by Columbia Broadcasting System. Represented by 
Radio Sales: New York, Chicago, Detroit, St. Louis. Los Angeles, San Francisco^ 



WATTS IS POUNDING AT AMERICA'S M MARKET 
-FROM THE NBG-M STATION IN FHILADELFHIA: 



NTED NATIONAllY BY NBC SPOT SAIES 


ELEVENTH OF A SERIES PRESENTING THE MEN WHO MAKE FREE & PETERS SERVICE 


When in 
doubt, ask 



iiiiii 

|i[!)n[j|jjjip|ii;|!ij;!]i!p 



ilBI'P 

p'''''''"'^' ■'ill 

rill 

1 ■'ii|Tl||lf|f|! 

' -1 III 

■liiiBiiM 








V 


Lewis H. \n\\\ 


Some of his friends who knew him as the hard- 
hitting sales manager of WGR and WKBW 
may be surprised to learn that Lew Avery has 
always attached more importance to prepara- 
tion for a call, than to the sales call itself. 
He personally spends more time digging out 
facts in our office, than he does pounding the 
desk in your office. But when he does come 
to your office, he has something to say. 

Contrary, perhaps, to the average conception 
of radio-station representation, research finds 
a big place in our daily work here in F&P. 
Each of our six offices contains a compre- 
hensive collection of marketing and radio 
statistics — and hardly a week goes by that 
we don't supply at least one agency 



or advertiser with a detailed and illuminat- 
ing report or survey of some kind. . . . An 
analysis of farm-equipment potentials in 
the Southeast; a survey of salad-dressing 
sales in Buffalo; a summary of coffee-buying 
habits in Iowa; an investigation of candy 
distribution in Tulsa — whatever your needs 
for information, F&P can probably help you. 

Lew and all our fourteen top-notch men at 
F&P are completely aware that selling is 
primarily serving. If we can help you dig 
out a means of improving your results from 
radio, or of increasing the usefulness of 
radio for you — well, that's the way we like 
best to work, in this pioneer group of radio 
station representatives. 


Four years, Union College 
Three years, General Electric 

Company and WGY 
Two years, Mohawk Hudson 

Power Corporation 
Three years, Batten, Barton, 

Durstine and Osborn 
Seven years, Buffalo Broad- 
casting Corporation 
Free & Peters (Chicago Office ) 
since Jan., 1940 


EXCLUSIVE REPRESENTATIVES: 

WSR-WKBW BUFFALO 

WCKY CINCINNATI 

WDAY FARGO 

KMBC KANSAS CITY 

WAVE LOUISVILLE 

WTCN . . MINNEAPOLIS-ST. PAUL 

WMBD PEORIA 

KSD ST. LOUIS 

WFBL SYRACUSE 

. . . IOWA . . . 

WHO DES MOINES 

woe DAVENPORT 

KMA SHENANDOAH 

. . . SOUTHEAST . . . 

WCSC CHARLESTON 

WIS COLUMBIA 

WPTF RALEIGH 

WDBJ ROANOKE 

. . . SOUTHWEST . . . 
KGKO ... FT. WORTH-DALLAS 
KOMA .... OKLAHOMA CITY 

KTUL TULSA 

. . . PACIFIC COAST . . . 

KECA LOS ANGELES 

KOIN-KALE PORTLAND 

KROW . OAKLAND-SAN FRANCISCO 
KIRO SEATTLE 


Free & Peters, ih. 

Pioneer Radio Station Representatives 

C«**/-i> iff\ot 


Since May, 1932 


CHICKGO: 180 N. Michigan NEW YORK: 347 Pari /^w. OZTROIT: New Center Bldg. SAN FRANCISCO: /i/ S»Mfr LOS ANGELES: 650 S. GrW ATLANTA : 322 Pa/wer BW«. 
Franklin 6373 Plaza 5-4131 Trinity 2-8444 Sutter 4353 Vandike 0569 Main 5667 


ilR©AIDCASTIIIN€ 

Broadcast Advertising W 

Vol. 20 No. 1 WASHINGTON, D. C, JANUARY 13, 1941 jW $5.00 A YEAR— 15c A COPY 

BMI Adequate, Consent Decree Is Studied 


Battle Half Won; Reconciliation Not Now Considered; 
Little Public Complaint; Society Torn by Strife 


By SOL TAISHOFF 

SATISFIED that a fortnight of ASCAP-less performance al- 
ready has amply demonstrated the ability of broadcasting to 
meet all of its music requirements through other sources, the 
industry now is engrossed in means of establishing Broadcast 
Music Inc. as a permanent and strictly legal entity in Tin 
Pan Alley's new order. 

No thought currently is being given to reconciliation with 

ASCAP, apparently much to 

the chagrin of the Society. In- 
stead, leading entities in radio 
are conferring with Assistant 
Attorney General Thurman 
Arnold about an agreement 
which would change the basic or- 
ganization of BMI to meet require- 
ments of the Anti-Trust Division 
and avert the criminal litigation 
proposed by the Government 
against NAB, NBC, CBS and BMI 
on grounds of "boycott". 

Hardly a Murmur 


house steps. This resulted in the 
sefisational announcement by At- 
torney General Robert H. Jackson 
that criminal proceedings would be 
launched in Milwaukee soon. 

Following an extraordinary ses- 
sion of the executive committee of 
the NAB and of IRNA and of the 
BMI board of directors in Wash- 
ington Jan. 7, with a number of 
leading industry figures also pres- 
ent, it was decided to explore the 
possibilities of obtaining a type of 


New Station Facilities Contract 
Is Oflfered AAAA by the NAB 


Other than obviously inspired 
ASCAP blasts, there has been 
hardly a murmur of public com- 
plaint against the absence of 
ASCAP music from the networks 
and the bulk of the independently- 
owned stations. A survey by C. E. 
Hooper revealed that during the 
first ASCAP-less week, audience 
listening actually increased by 5%. 
ASCAP nevertheless continued to 
beat the propaganda tom-toms, but 
internal strife was reported on the 
upgrade as writers and publishers 
lamented the absence of their 
works on the air. 

The crux of the conversations 
between the Department of Justice 
: and the industry rests in clearance 
at the source by the networks — 
whether national or regional — of 
' all music. This is a fundamental 
i principle demanded by Assistant 
Attorney General Arnold before he 
will undertake the drafting of a 
decree to terminate the projected 
criminal litigation against the 
I broadcast groups. 

That ASCAP will be prosecuted 
in criminal proceedings in Mil- 
I waukee within the next week ap- 
I pears to be a foregone conclusion. 

1 ASCAP, after weeks of conversa- 
tion about a consent decree, prac- 
tically deserted the Anti-Trust 
Division attorneys on the court- 


PRESAGING a break in conversa- 
tions between special committees of 
the NAB and the American Ass'n. 
of Advertising Agencies, the NAB 
on Jan. 9 announced a "recom- 
mended" station facilities contract, 
described by it as a substantial 
improvement over the old contract 
form in use since 1933. 

Announcement of the new form 
occasioned surprise on the part of 
AAAA, whose representatives in- 
dicated that it was far from satis- 
factory to them. Although nothing 
was said about its effect on the de- 
velopment of a standard invoice 
form, also being considered by 
NAB-AAAA committees, it was 
evident there was considerable feel- 
ing among AAAA participants in 
the meetings. 

Commenting to Brodcasting Jan. 
9, Fred Gamble, AAAA managing 
director, declared that although the 
provisions of the new NAB con- 
tract form had been discussed at 
a joint meeting Jan. 7, the AAAA 
timebuyers' committee had not 
even seen the contract in finished 


consent decree from the Depart- 
ment which would impose no undue 
hardships on the broadcasting in- 
dustry and guarantee rigorous 
competition with ASCAP. 

On Jan. 8 a three-man committee 
comprising NAB and BMI Presi- 
dent Neville Miller, BMI Execu- 
tive Vice-President and General 
Counsel Sydney Kaye, and CBS 
Attorney Godfrey Goldmark con- 
ferred practically all day with As- 
sistant Attorney General Arnold, 
Holmes Baldridge, chief of the 
Litigation Section of the Anti- 
Trust Division, and Victor O. 
Waters, Special Assistant Attorney 
General in charge of the copyright 
proceedings. 

It was at this meeting that Mr. 
Arnold was reported to have in- 
sisted upon the clearance-at-the- 
source plan. The committee was 
given time in which to hold further 
conferences with representative in- 


form until the morning of Jan. 9. 

"It caught us by surprise, and 
it was not a pleasant surprise," 
he continued. He indicated that in 
event the AAAA devised a stand- 
ard form of its own, which would 
be used by advertising agencies, 
each contract signing might "turn 
into a proposition of individual ne- 
gotiation", with both station and 
agency having to reconcile differ- 
ences in their respective contract 
forms. 

In announcing the new contract 
form, the NAB recognized there 
was not complete agreement with 
the AAAA on all points, but de- 
scr bed it as "'fair and equitable 
both to stations and to agencies 
and to advertisers". Copies of the 
recommended form were sent to 
NAB member stations, following- 
approval by the NAB executive 
committee. 

Apart from several utilitarian 
changes in the format of the con- 
tract, principal revisions cover 
clarification of terms and insertion 
{Continued on page 60) 


dustry groups. Meetings again were 
held soon in Washington and in 
New York Jan. 9 and 10. 

If the Department is advised the 
method is acceptable, it is expected 
work will be started immediately 
on a conditional consent decree. 
Should the industry group conclude 
it cannot procure agreement on 
clearance at the source from the 
major networks, it is clearly indi- 
cated the Department will proceed 
to file criminal informations 
against the industry groups in Mil- 
waukee within a few days. Simul- 
taneously, the more comprehensive 
ASCAP suit would be filed. 

White Interested 

Unless something happens 
quickly there is likelihood the 
ASCAP-BMI controversy will get 
a hearing in Congress. Senator 
Wallace H. White Jr. (R-Me.), the 
best informed man on radio in Con- 
gress, told Broadcasting Jan. 10 
he felt there was no excuse for the 
current situation. "I don't know 
why we should sit back and let 
these interests fight at the expense 
of the rest of the people of the 
United States," he said. 

Senator White did not blame 
either group. He declared, however, 
that he would either propose an 
investigation or introduce definite 
legislation designed to foreclose the 
possibility of any recurrence of 
this situation, unless steps are 
taken swiftly to terminate the cur- 
rent turmoil. 

If a consent decree is decided 
upon by the broadcasting industry 
groups, it unquestionably will pro- 
vide for continued operation of 
BMI on its present basis until 
such time as ASCAP changes its 
method of operation, to provide 
for per-program payment and 
otherwise reorganize from top to 
bottom to eliminate practices which 
the Government regards as clearly 
illegal. Should ASCAP refuse to 
take a consent decree, even after 
BMI had stipulated in that direc- 
tion, it is expected that reorgani- 
zation of BMI would await final 
adjudication of the criminal liti- 
gation earmarked for ASCAP. 

Possible Hardship 

At the extraordinary sessions in 
Washington Jan. 7, Davd Sarnoff, 
RCA president and NBC chairman; 
William S. Paley, CBS president, 
and a formidable array of attor- 
neys, conferred with the three ex- 
{Continued ow, page 64) 


IBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 9 


Extensive Pickups 
Planned by Nets 
For Inauguration 

All Bands But Naval Exclude 
ASCAP Numbers in Parade 

THE MOST extensive coverage in 
the history of American radio will 
be given the third inauguration of 
President Roosevelt Jan. 20, a sur- 
vey by Broadcasting revealed Jan. 
10. All major networks will carry 
descriptions of the ceremonies at- 
tendent to the actual swearing in 
of Mr. Roosevelt at the east front 
of the Capitol as well as a score 
of programs depicting sidelights to 
the main event. 

NBC has announced it will short- 
wave a word picture of the inaug- 
uration in Spanish and Portu- 
guese over its shortwave stations, 
WRCA and WNBI. The descrip- 
tion, to be given direct from the 
Capitol, will be relayed by land 
lines to Bound Brook, N. J., where 
it will be shortwaved to South 
America. Under NBC's new inter- 
national policy, permitting certain 
stations in Latin America to re- 
broadcast its programs, it is ex- 
pected that the description will 
have wide distribution from Ha- 
vana to Buenos Aires. 

Many Pickup Points 

As Broadcasting went to press, 
neither CBS or MBS had an- 
nounced shortwave plans but it was 
expected they would put a descrip- 
tion of the event on their own or 
affiliated shortwave transmitters. 

All networks plan to augment 
their regular Washington staffs 
with additions from New York. 
Under present plans NBC and CBS 
have listed 20 pickup points for 
describing both the parade and the 
actual inauguration. MBS to date 
has listed 14 microphone positions. 
While no definite time has been set, 
it is planned to start the broad- 
cast at 11:30 a.m., running until 
approximately 1 p.m. and then 
going back on the air at 1:30 or 
2 p.m. to describe the parade. Sub- 
stantially identical arrangements 
have been made by all networks 
in this regard. 

The radio section of U. S. Office 
of Education for the second succes- 
sive inauguration prepared a map 
of the inaugural ceremonies show- 
ing location of microphones of the 
networks as well as time of cere- 
monies. Copies of the map were dis- 
tributed by NAB to all stations 
with suggestion that they be made 
available to schools. Idea being 
that school children could listen to 
ceremonies and follow them on 
maps. 

The ASCAP-BMI situation has 
caused some confusion in connec- 
tion with inaugural broadcast plans 
but at this writing apparently will 
not alter radio's plans for its elabo- 
rate description of the ceremonies. 
All bands in the line of march, 
with the exception of the Navy 
band — whose leader, Lieut. Charles 
Benter, is a member of ASCAP, 
have signified their intention of 
playing BMI and other non- 
ASCAP music. In fact, Capt. 
Thomas Darcy, leader of the Army 
Band, has written an original com- 
position titled "The U. S. Army" 
which will get its first public play- 
ing Inauguration Day. 


BRITISH RADIO CENTER BOMBED 






1 1 - » > 



*, i. *i 






Broadcasting House Bombed, 
Killing Seven of BBC's Staff 

News Announcer Rocked as Bomb Explodes But 
Sticks to His Mike and Continues With Program 


BROADCASTING HOUSE, head- 
quarters of the far-flung British 
Broadcasting Corp., an originating 
point of American and Canadian 
network broadcasts in London, has 
been struck twice by German 
bombs since October, it was officially 
announced Jan. 7. During the sec- 
ond raid Fred Bate, head of the 
NBC staff in London, was cut by 
flying glass [BROADCASTING Dec. 
15]. At the time Bate was not 
at Broadcasting House but working 
in NBC headquarters in the same 
section of the city. 

Seven members of the staff of 
BBC, it was made known Jan. 7, 
were killed during the October raid 
when a bomb failed to explode im- 
mediately. As the bomb exploded, 
Announcer Bruce Belfrage, who has 
appeared on the stage in the United 
States, was concluding a news sum- 
mary. "The postscript tonight . . ." 
he began. Then there was the sound 
of an explosion, heard by millions 
of listeners. A voice came through 
the open microphone saying, "It's 
all right," and Belfrage continued, 
with his news. 

On the Job 

Frank R. Kelley, writing in the 
New York Herald-Tribune, Jan. 8, 
said: 

"For some inexplicable reason the 
BBC did not order its employees 
out of the building but let them 
work on with this slightly delayed 
action bomb nestling in their midst. 
The bomb went off and killed seven 
persons . . . The hole in the BBC 
building was being patched up 
when, during another raid, a heavy 
bomb landed alongside a building 
in Portland Place, blowing out most 
of the windows and making all the 
studios above ground unusuable." 

Four of the 300 persons on duty 
or sleeping at the BBC at the time 
were injured seriously, according 
to the Herald Tribune correspon- 


dent. The injured included B. E. 
Nicolls, program director. 

When this missile came down 
alongside Broadcasting House, 
which dominates Portland Place, 
the BBC's roof spotter grabbed his 
telephone and shouted down to the 
control room: "Look out, there's a 
big one coming." Seconds later the 
bomb went off in Portland Place 
with a tremendous blast that blew 
over the roof spotter. He crawled 
back to his telephone. Came the 
comment from the control room: 
"Butter fingers." 

Now Underground 

A few minutes after this. Broad- 
casting House, a London showplace, 
was showered with fire bombs. Two 
fires which broke out on the third 
floor were put out after two hours. 
Damage was so great that BBC 
now is operating solely from under- 
ground studios — all 20 above 
ground studios being out of com- 
mission. The first bombing cut a 
heavy gash into the BBC building 
level with the fifth floor on the 
Portland Place or west side. The 
building, constructed along ultra- 
modern lines, is about seven years 
old. Actually it is a shell within a 
shell, employing the suspended stu- 
dio type of construction familiar 
in modern American broadcasting 
plants. 

Eight Canadian Broadcasting 
Corp. members working with the 
British Broadcasting Corp. in Lon- 
don were unharmed during the 
bombings. Officials of the CBC at 
Toronto on Jan. 7 stated that ac- 
cording to information they had 
received, none of the CBC men in 
London had been injured. The CBC 
men are attached to the BBC and 
make up the CBC Overseas Unit. 
They are Ernest Bushnell, CBC pro- 
gram chief on loan to the BBC for 
North American program super- 
vision ; Stanley Maxted, former 
CBC producer; Bob Bowman, CBC 


Shirer Explains 
Berlin Problems 

Censorship Is Strict, Food 

For Newsmen Is Ample 

FOREIGN correspondents in Ger- 
many are classed as "heavy labor- 
ers" and allowed 1,000 grams 
(slightly more than two pounds) 
of meat weekly, or double the nor- 
mal allowance, William L. Shirer, 
CBS representative in Berlin now 
home on leave, told a group of CBS 
executives and New York radio 
editors Jan. 3 at a luncheon in his 
honor. 

This extra-heavy diet keeps the 
American correspondents healthy 
and friendly, Mr. Shirer stated, 
adding that while the German peo- 
ple seem to get along very well on 
their restricted diet, Americans 
cannot maintain their strength 
with it. 

Strict Censorship 

He said that while there has been 
no interference or curtailment of 
broadcasts by Americans from Ger- 
many for American audiences there 
has been strict censorship, especial- 
ly by army officials, since last May. 
Anything that might have military 
value for the enemy is ruthlessly 
blue-penciled, he said. The army 
also maintains close supervision 
over all German broadcasts, both 
domestic and for foreign consump- 
tion. 

Despite the harsh penalties for 
Germans caught listening to short- 
wave programs from abroad, Mr. 
Shirer expressed the opinion that 
the BBC has a large audience in 
Germany, due to its reputation 
for objective treatment of news. 
Correspondents are freely permit- 
ted to listen to foreign broadcasts, 
he said, the only restriction being 
that they must not repeat to Ger- 
man citizens what they hear from 
abroad. 


New BC Disc Program 
To Reach 100 Stations 

BC REMEDY Co., Durham, N. C, 
after Jan. 20 will release to over 
100 stations, in markets where the 
headache remedy is sold, a group 
of 26 recorded 60-second announce- 
ments by Arthur Godfrey who con- 
ducts the Sun Dial on WJSV, 
Washington, and who also is heard 
on discs, sponsored by the Carna- 
tion Co. 

Announcements include 20 sec- 
onds of Godfrey's songs and 40 
seconds of commercials for broad- 
cast daily or several times weekly. 
The recordings were produced by 
Charles W. Hoyt Co., New York, 
agency handling BC's New York 
advertising, and prepared by NBC 
radio-recording division in Wash- 
ington. Agency placing national 
business for the company is Har- 
vey-Massengale Co., Durham. 


special events director in charge of 
CBC Overseas Unit; Gerald Wil- 
mot and Rooney Pelletier, of the 
Montreal CBC announcing and pro- 
ducing staffs; Arthur Holmes, of 
the Toronto CBC engineering staff; 
Albert Altherre, of the Montreal 
CBC engineering st^fF; Jacques de 
Vaillets, Montreal CBC announcer. 


Page 10 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


Treaty Nations Aim to Beat Deadline 


Engineers to Discuss 
Technical Matters 
At Conference 

STILL shooting for the March 29 
Continental reallocation, pursuant 
to the Havana Treaty, delegates of 
the United States, Canada, Mexico 
and Cuba will meet in Washington 
Jan. 14 at an engineering confer- 
ence to adjust assignment conflicts 
and otherwise compose technical 
differences in the new broadcast 
operating structure. 

Commissioner T. A. M. Craven, 
who was head of the American del- 
egation to the 1937 conference in 
Mexico which drafted the Treaty, 
again will be chairman of the dele- 
gation. An engineer, he was largely 
responsible for developing the 
agreement which, among other 
other things, is destined to end the 
operation of Mexican border sta- 
tions. 

Other Members 

Other FCC delegates are E. K. 
Jett, chief engineer; A. D. Ring, 
assistant chief engineer in charge 
of broadcasting; Gerald C. Gross^ 
chief, international section, and 
Joseph L. Rauh, Jr., assistant gen- 
eial counsel. 

State Department representa- 
tives will be headed by Thomas 
Burke, chief of the Division of 
International Communications, and 
his assistants, Francis Colt De- 
Wolf, Harvey Otterman and Jo- 
seph Keating. It is expected 
Assistant Secretary of State Breck- 
enridge Long, will open the sessions 
but not actually participate in the 
informal engineering discussions. 

While meeting the March 29 
deadline may mean a race against 
time, Government officials are op- 
timistic, provided no complications 

I develop. It is presumed that final 
orders and notices covering the 

! assignments can be cleared by the 
end of January and that stations 

! therefore will have two months 

I within which to comply with the 

I Treaty terms. 

The reallocation, as announced 

■ Sept. 10 by the FCC, was to affect 
. 777 of the 862 stations then oper- 
' ating or authorized. Since then, 

■ however, the number affected has 
been increased a score by newly 

• authorized stations. 
' At the Jan. 14 sessions, expected 
' to run about a week, the most seri- 
; our consideration will be that of 
the fate of the notorious border 
. stations. The Treaty itself defi- 
' nitely provides for their silencing 
. as high-powered outlets, with all 
[ Class I facilities earmarked for 
. the interior of Mexico. Reports 
have been current, however, that 
commitments may have been made 
by the former Mexican Communi- 
] cations Ministry, prior to the re- 
. cent presidential elections, under 
; which certain of these stations, tem- 
. porarily at least, would retain their 
•j border assignments with substan- 
, tial power. 

I It is obvious that even if every- 
thing clicks all down the line, time 
will be short in meeting the March 

■ 29 deadline. The serious bottleneck 


unquestionably will be production 
of crystals for stations in this coun- 
try as well as in Canada, Mexico 
and Cuba, which must change their 
assignments. In a substantial num- 
ber of cases, it is understood, sta- 
tions have made arrangements with 
occupants of frequencies to which 
they are slated to shift, for ex- 
change of crystals. 

In cases where directional an- 
tennas and new locations are re- 
quired, the FCC may authorize 
operation with reduced power until 
they complete new installations. 

Mexican Problem 

Little difficulty will be encoun- 
tered, it is indicated, in reconciling 
the Canadian allocations with those 
in this country. The only serious 
problem expected with Mexico is 
that of the disposition of the bor- 
der stati ons. In the case of Cuba, 
its revised allocation list has not 
yet been submitted and probably 
will be gone over for the first time 
at the general engineering sessions. 
The original Cuban list did not take 
into account the standards specified 
in the Treaty, and therefore had 
to be revised drastically. 

Since all of the deliberations will 
be technical and within the frame- 
work of the treaty, no depar- 
tures from the Treaty allocations 
are contemplated. A gentleman's 
agreement regarding certain of the 
channels assigned to Mexico has 
been entered into and may prove 
a bone of contention. Moreover, it 
is understood the Mexican list does 
not indicate precisely when the 
Class I facilities assigned to it for 
use in the interior of the country 
will be shifted. 

No word has been received here 
as to the makeup of the delegations 
from the other countries. It is ex- 
pected, however, that, for the most 
part they will consist of practical 
allocations engineers, flanked by 
foreign office representatives. 

Originally the plans for the en- 
gineering conference contemplated 
bilateral sessions, then a plenary 
session. Elexico, however, suggested 
the plenary session at the outset, 
to expedite conversations. 


Esso Extra 

TWIN BABIES, born Jan. 1 
to a 14-year-old Negro mother 
on Little Edisto Island, near 
Charleston, S. C, have been 
named Esso and Essolene — 
to all appearances inspired 
by the four-daily Esso Re- 
porter newscasts on WCSC, 
Charleston. The young mother 
thinks the names are "very 
pretty". Last year Standard 
Oil Co. of New Jersey, spon- 
sor of the Esso Reporter 
programs, awarded cash bo- 
nuses for multiple births on 
New Year's Day, but it has 
not been announced whether 
the company will rise to the 
possibility of becoming god- 
father to Esso and Essolene. 


FIVE AFFILIATIONS 
WITH NBC, MUTUAL 

FIRST NEW network affiliations 
of the new year were announced 
Jan. 8 by NBC and MBS, with the 
former stating that WOC, Daven- 
port, la., will become a basic Blue 
outlet on March 16 and the latter 
announcing four new affiliates. 

WOC, sister station of WHO, 
Des Moines, also owned by the Pal- 
mer interests, operates with 250 
watts on 1370 kc. ; its network rate 
will be $120 per evening hour. NBC 
at the same time announced that 
the date of affiliation with the Blue 
of WWVA, Wheeling, has been 
fixed for next May 2. WWVA will 
then relinquish its CBS affiliation. 

On Jan. 12 three Arkansas i\ta- 
tions joined Mutual. They are 
KGHI, Little Rock, 250 watts on 
1200 kc; KOTN, Pine Bluff, 250 
watts on 1500 kc; KWFC, Hot 
Springs, 250 watts on 1310 kc. On 
Jan. 15 MBS adds WPAY, Ports- 
mouth, 0., 100 watts on 1370 kc. 

These additions bring the total 
of NBC affiliates to 229, MBS to 
172. 


WHITE LABORATORIES, New 
York, on Jan. 6 started a campaign 
for Chooz gum using six times weekly 
spot announcements on 52 stations 
throughout the country. Agency is 
Wm. Esty & Co., New York. 


KDKA TRANSFERS 
TO BLUE NOV. 1 

FORMAL announcement has been 
made by NBC that KDKA, Pitts- 
burgh, will switch Nov. 1 from 
NEC Blue to the Red network and 
WBZ, Boston, will follow suit June 
1, 1942. Though these shifts have 
been indicated for some time, the 
definite dates had not been fixed. 

In a notice to NBC clients Edgar 
Kobak, vice-president in charge of 
Blue network sales, reported that 
with these shifts WWVA, Wheel- 
ing, will become the NBC Blue out- 
let, switching from CBS. No men- 
tion was made of the new Boston 
Blue network outlet supplanting 
WBZ, through several stations are 
understood to be under considera- 
tion. Similarly, nothing was said 
about the new outlet in Pittsburgh 
when the Red programs shift from 
WCAE to KDKA. WWVA, slated 
for 50,000-watt operation, will 
cover part of that area but it is 
expected there also will be a local 
Pittsburgh outlet for the Blue. 

In his announcement, Mr. Kobak 
mentioned other improvements in 
Blue operation. Among these were 
the increase of WXYZ, Detroit, to 
5,000 watts day and night; affilia- 
tion of KXOK, St. Louis, on the 
Blue as of Jan. 1 with 5,000 watts 
day and night and with KFRU, 
Columbia, Mo. as the bonus sta- 
tion; and the projected increase in 
power of WJBO, Baton Rouge, to 
5,000 watts fulltime, with Feb. 1 
the probable date of starting. 


Union Leader Widening 
Schedule of Farm News 

p. LORILLARD Co., New York, 
on Jan. 6 started a 13-week cam- 
paign for Union Leader Tobacco 
using The Farm Market Reporter 
five times weekly on Michigan Ra- 
dio Network, including WELL 
WIBM WBCM WFDF WOOD- 
WASH WJIM WKZO. 

The program, heard 12:15-12:30 
p.m., contains farm reports by 
George Boutelle, manager of the 
Michigan Livestock Assn., and 
music by the Hayloft Serenaders. 
According to the agency, Lennen 
& Mitchell, New York, the com- 
pany will use similar quarter-hour 
farm report programs three to five 
times weekly in seven other cities 
with starting dates set for various 
times during January. 

Lorillard also has been promoting 
Union Leader since last November 
with farm reports originating in 
the South St. Paul stockyards, sec- 
ond largest in the United States, 
on the North Central Broadcasting 
System of 11 stations in Minnesota, 
North and South Dakota. 


Dr. Pepper on 33 

DR. PEPPER Co., Dallas, during 
the week of Feb. 10 will start a 
campaign for its soft drink on 33 
stations, 30 of which have already 
been set. Program will be a half- 
hour variety show, transcribed by 
Columbia Recording Corp. for 
broadcast once a week. According 
to Benton & Bowles, New York 
agency handling the account, 
further details of the campaign 
have not been decided. 


SPOT announcement campaign run- 
ning on a large list of stations through- 
out the country under sponsorship of 
Ex-Lax Mfg. Co., Brooklyn, was re- 
newed Jan. 1 for the year, according 
to Joseph Katz Co., New Yoi-k, agency 
in charge. 


THEY WERE IN THE ARMY THEN 

First of a Series 



THE MILITARY tradition prevails in radio despite the fact that so many 
of its executives are still young men. This is what some of the broad- 
casting industry's best known figures looked like when they wore Uncle 
Sam's uniforms. Can you recognize them? See box on page 10. 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 11 


Many Violations Are Claimed 
But ASCAP Files No Actions 

Literally Swamped, Says Society, as Listening Posts 

Are Busy; Texaco Threat is Belittled 

sponsors and orchestra leaders who 
have "paraphrased" their former 
theme songs, changing only a few 
notes. "This is an absolute theft 
and no court in the world will let 
them get away with it," he de- 
clared. 


ALTHOUGH ASCAP claims it is 
"literally swamped" with infringe- 
ments of its catalogs by radio 
since the vast majority of stations 
dropped ASCAP performances, it 
has not yet instituted any actual 
infringement suits, despite its an- 
nouncement of Jan. 2 that it would 
proceed against CBS affiliated sta- 
tions and the advertiser and agen- 
cy handling the Fred Allen pro- 
gram. 

At ASCAP headquarters. Broad- 
casting was told by John G. Paine, 
general manager, that "we're so 
flooded with infringements that we 
don't know what we'll do." He said 
that recordings of infringements of 
ASCAP musical numbers have been 
picked up by listening posts scat- 
tered throughout the country. While 
the Society expected to discover a 
number of infringements, Mr. 
Paine said, it was totally unpre- 
pared for the quantity that already 
had turned up. 

Delay in Filing 

On Jan. 2 ASCAP announced 
that its attorneys, Schwartz & 
Frohlich, "were preparing papers 
for an infringement suit against 
the Texas Co., Buchanan & Co., 
its advertising agency, and CBS 
and all its affiliated stations which 
carried the Fred Allen program, 
for copyright violation in the un- 
authorized use of the musical num- 
ber 'Wintergreen for President,' on 
the Fred Allen show last night." 

On Jan. 7, however, the Schwartz 
& Frohlich office stated that this 
suit had not been instituted and 
that no suits would be started with- 
in the week, nor were any contem- 
plated until the completion of a 
survey of infringements now being- 
made by ASCAP. 

The song, "Wintergreen for 
President," the ASCAP announce- 
ment said, with music by the late 
George Gershwin and lyrics by Ira 
Gershwin, is from the musical show 
"Of Thee I Sing," an outstanding 
Broadway success of a few years 
ago. As soon as the announcement 
appeared, CBS issued a statement 
that: "There is absolutely no basis 
for such a suit. The tune mentioned 
was not 'Wintergreen for Presi- 
dent,' but an original theme mel- 
ody." 

Stating that the ASCAP legal 
department is trying to analyze 
the situation preparatory to tak- 
ing action, Mr. Paine said that "it 
seems silly to bring so many suits." 
One publisher - member alone has 
four infringements, "all on 100- 
station network hookups," he de- 
clared, "which if prosecuted and 
collected for at the statutory mini- 
mum of $250 an infringement 
would bring this one company dam- 
ages of $100,000." 

While many of the infringe- 
ments are believed to be uninten- 
tional, Mr. Paine expressed the 
belief that quite a number are "de- 
liberate steals," and grew indig- 
nant over the action of certain 


Two Bars Involved 

In announcing ASCAP's plans 
for the infringement suit against 
the sponsor, agency and network 
of the Fred Allen program, Mr. 
Paine stated that "The Society in- 
tends to vigorously defend its com- 
posers and authors from piracy 
and exploitation by the radio mo- 
nopoly. George Gershwin is dead 
and cannot protest this piracy, but 
this Society, which was formed by 
writers to guard against just this 
sort of abuse, will protect his es- 
tate." 

Joseph H. Ream, general attor- 
ney of CBS, expressed confidence 
that if ASCAP actually does file 
this suit the courts will promptly 
dismiss it. "The alleged infringe- 
ment deals with only two bars of 
music," he said, "and of these two 
bars the notes are entirely diff^er- 
ent from 'Wintergreen for Presi- 


BMI Sheet Sales Boom 

BMI has announced that its num- 
bers enjoyed some 60,000 sheet mu- 
sic sales and about 6,000 orchestra- 
tions sold during the final week of 
December. These figures are all the 
more surprising because this holi- 
day week is usually the worst week 
in the year for sheet music sales, a 
BMI spokesman explained. Lead- 
ing in sheet music sales among 
BMI numbers are: "There I Go", 
with sales of 116,000 copies to date, 
"I Give You My Word", "I Hear 
a Rhapsody" and "So You're The 
One". 

dent' and the rhythm, while simi- 
lar, is not identical." 

Paul Munroe, radio director of 
Buchanan & Co., also stated his be- 
lief there was no infringement in 
the number performed on the Allen 
broadcast, but added that to avoid 
further controversy the theme 
would probably be changed in fu- 
ture broadcasts. If the suit is filed, 
he said, CBS will handle the de- 
fense for client and agency as well 
as for itself and its affiliates. 

Failure of ASCAP to follow up 
its announcement with immediate 
action has led to a number of ex- 
pressions from radio men that what 
ASCAP wanted was publicity and 
having achieved that goal will let 
the matter rest. Others predict, 
however, that having made the an- 
nouncement ASCAP will have to 
follow through on the suit to save 
face with its members. 


ASCAP Prepares Radio Drive 
To Promote Writers and Songs 

Live Show in New York, Discs Elsewhere Under 
Plans With Guest Star to Appear Each Week 


PLANS of ASCAP to join the ranks 
of ladio sponsors by presenting a 
weekly program, featuring its own 
writers, composers and songs, on 
time purchased from stations se- 
lected from those which have taken 
out ASCAP licenses, are currently 
being formulated at the Society's 
headquarters. Titled ASCAP on 
Parade, the series will be produced 
by Billy Rose, written by Oscar 
Hammerstein and will have Deems 
Taylor as commentator. A guest 
star will be featured each week,- 
with Irving Berlin set for the first 
broadcast. 

Series was announced Jan. 6 by 
Gene Buck, ASCAP president, as 
the organization's "own Hit Pa- 
rade", which will "consist of the 
genuine 'hit' songs of the day — 
the real hits that the public is 
actually buying, singing and danc- 
ing to, rather than a group of net- 
work controlled synthetic 'hits'." 
"These ASCAP hits," the announce- 
ment continues, "will be selected on 
an honest country-wide survey." 

Code Provision 

Just where the program would be 
staged, whether in a theatre or the 
studio of one of the New York sta- 
tions which will carry the series; 
whether the programs will run for 
a full hour apiece or only for 30 
minutes, and how many and which 
stations will be used, were questions 


which had not been settled last, 
although ASCAP officials hoped to 
have the first program ready for 
broadcasting Jan. 18. 

Series will be broadcast live on 
stations in the New York metropoli- 
tan area and by transcription on 
other outlets. An attempt will be 
made to have the programs broad- 
cast Saturday nights, spotted in 
the period directly preceding the 
Lucky Strike Hit Parade time 
wherever possible. Commercials 
will be devoted to telling the public 
ASCAP's side of the music contro- 
versy, it was stated, although their 
exact form has not been determined. 

Since the announcement of this 
series, a number of broadcasters 
have raised the question of whether 
the NAB cannot, under the pro- 
visions of the industry code pro- 
viding for equal time to be given 
to all sides for discussion of con- 
troversial questions, ask stations 
carrying the ASCAP series to give 
time to NAB spokesmen to present 
their side of the story. 

Another angle of ASCAP's pub- 
licity campaign on the "boycotted 
by radio" theme is the formation 
of "The Hit Parade Writers and 
Their Orchestra" by 17 ASCAP 
members who are instrumentalists 
as well as composers, which opened 
a projected vaudeville tour Jan. 9 
at the State Theater, Easton, Pa. 
Al Lewis, vocalist and manager of 


the group, has, according to the 
announcement, "assembled just 
about all the songwriters who could 
qualify as instrumentalists," first 
such aggregation. 

Members of the group include 
Vincent Rose, composer of "Ava- 
lon" and "Whispering"; Larry 
Stock, who wrote "Umbrella Man"; 
Arthur Altman, "Play Fiddle 
Play"; Walter Kent, "Mama, I 
Wanna Make Rhythm"; Irving- 
Gordon, "Me, Myself and I"; Slam 
Stewart, "Flat Foot Floogie"; Ed- 
die Edwards, "Tiger Rag"; Eddie 
Farley, "Music Goes 'Round"; Don 
Jacoby, "Fraidy Cat"; Jimmy Mun- 
dy, "Springtime in the Rockies"; 
Guy Wood, "Gentleman Needs a 
Shave"; Buddy Kaye, "Shades of 
Twilight"; Al Hoffman, "Little 
Man You've Had a Busy Day"; Al 
Lewis is the author of "Blueberry 
Hill" and "No, No, a Thousand 
Times No." 

Because they belong to ASCAP 
and "therefore are affected by the 
boycott of ASCAP music by the 
radio chains," the announcement 
states, "they are returning to 
vaudeville to play their tunes where 
the public can hear them." 

Another instance where ASCAP 
is taking its fight with radio to the 
theatre-going public was disclosed 
by the information that a new vei'se 
had been added to "Zip", a number 
in "Pal Joe", current musical show 
on Broadway, as follows: 

Zip, on the radio 
Good music is dead. 
Zip, BMI just means 
Bad music instead. 

Lobbies of New York theatres 
housing musical shows have, since 
Jan. 1, been decorated with placards 
announcing: "Music from This 
Show Barred From Your Radio by 
Order of CBS, NBC, MBS, but They 
Can't Bar It From Your Piano. Buy 
Your Sheet Music Here." 


ASCAP Control Called 
Barrier to Bargaining 

A CHARGE that ASCAP's control 
of music on the air prior to Dec. 
31 has deprived independent music 
publishers from free bargaining 
with radio stations and recording- 
companies has been made by Frank 
La Val of Addazzio-La Val-Mat- 
thews. New York music publishers. 
In a letter to Broadcasting, pro- 
testing against "this private war 
between BMI and ASCAP which is 
hurting independent publ shers and 
composers," Mr. La Val cites a case 
of discrimination from a recording 
company, whose manager he quotes 
as saying: 

"The only way of getting your 
music recorded is by giving a guar- 
antee of 7,500 records or by hav- 
ing your music on the 'Hit Pa- 
rade'." Mr. Laval continues: "We 
know that this is a false statement 
being that we are not members of 
ASCAP. We also know that this 
company has recorded music for 
ASCAP publishers without a guar 
antee." He also cites similar dis- 
crimination from a broadcasting 
station. 


WEST DISINFECTING Co., New 
York, was erroneonsly stated as the 
mamifaetnrer of "CM" in the Dee 
1.5 Broadcasting in connection with 
the placing of It Takes a Woman, 
produced by Basch Radio Productions, 
New York, and released through Mos 
er & Cotins, New York. Product ad- 
vertised is "CN". 


Page 12 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


tire, 
Itial 


ASCAP Refused 
Wisconsin Order 

Plans to Appeal Decision of 
Court on Franchise Tax 

INTENTION of ASCAP to appeal 
from the decision of the Federal 
District Court in Milwaukee re- 
quiring ASCAP to pay a 25% fran- 
chise tax before it can do business 
in the State was disclosed Jan. 8 
by John G. Paine, ASCAP general 
manager. 

Terming the Wisconsin statute 
"discriminatory and confiscatory", 
Mr. Paine said that when such laws 
appear the courts usually throw 
them out as unconstitutional. He 
said ASCAP has no objection to 
paying reasonable taxes and does 
so in several States, but that a tax 
of 257c and one levied against no 
other individual, company or group 
in the State except ASCAP is both 
unreasonable and unconstitutional. 

District Judge F. Ryan Duffy, 
former Senator from Wisconsin, 
in an opinion growing out of an 
infringement suit by an ASCAP 
member against a tavern in West 
Allis, denied a plea for a temporary 
injunction, and also held that 
ASCAP activities in handling in- 
fringement actions, under the Wis- 
consin State law, were unlawful. 

State License Lacking 

The Allis House was charged 
with infringing the copyright of 
the composition "The Waltz You 
Saved For Me", in a suit brought 
by Leo Feist Inc., an ASCAP 

I member. The court pointed out that 
neither Feist nor ASCAP has been 
granted a license in Wisconsin, 
under the Wisconsin statutes re- 
quiring such a license in order to 
transact business in the State. It 

[ is admitted, he pointed out, that 
Feist had made no attempt to com- 
ply with the statute and that the 
same was true with reference to 

,, ASCAP. 

Judge Duffy held that Feist, in 
: its motion to strike, admitted that 
1 it, through ASCAP, maintains a 
staff of unlicensed investigators in 
• violation of the State statute. These 
investigators are alleged to have 
; threatened the defendant that it 
: ; would sue for alleged infringement 

■ • if the inn did not enter into a 
, i license agreement and pay the fees 

■ i demanded. 

Injunction Unlawful 

111 "Such threatening of a suit is 
likewise made unlawful under 
; : Chapter 177", the court said. Re- 
s|' garding the motion for a temporary 
injunction, the court held there 
1 1 1 would seem to be no such emer- 
-!• gency or irreparable damage situ- 
'. • ation, which calls for such action 
i. -; at this stage of the controversy. 

' j The court also observed that one 
'j j or more cases are now before the 
1 ^ U. S. Supreme Court in which there 

is at issue the validity of State 
"j legislation pertaining to the rendi- 

tion of copyrighted music. "The 
ig , decision of such case or cases 

(Florida and Nebraska appeals) 

may throw some light on the is- 
.w' sues raised in the case at bar. Such 
I"' decisions are expected to be ren- 
^jjj dered prior to the time that the 
ij , trial of this case can be reached, 
u. 'The motion of the defendant for a 
j temporary injunction will be 
' denied." 


WSTHOUT THE AIR 
Film With ASCAP Tunes Will 
* Miss Radio Plugs 

NEWS NOTE from Hollywood, 
from Hedda Hopper's syndicated 
column of Jan. 6: 

"Producer Kenneth MacGowan 
started 'The Great American 
Broadcast' a year-and-a-half ago. 

"Now they're actually in produc- 
tion, but the ASCAP war with 
radio is on in swing time, and the 
great tunes which will be used in 
the picture cannot be played or 
sung on the air, which has always 
helped put them over. 

"Where would 'Thanks for the 
Memory' be without Bob Hope and 
radio ?" 


Benrus to Enlarge 

BENRUS WATCH Co., New York, 
following its annual sales meeting, 
has announced plans to add a num- 
ber of stations to its large list 
carrying daily time signals. The list 
will be made up in February by 
J. D. Tarcher & Co., New York 
agency, with the schedules starting 
in March. 


HISTORY REPEATS 



-HAVE AT THEE. VARLETl' 


(This cartoon in the New York World 
back in 1925 dramatized the clash between 
radio interests and musical and theatrical 
managements. ) 


DENIAL of the report by ASCAP 
that it had signed a new contract for 
performance of its music was issued 
Jan. 10 by WHBL. Sheboygan. Wis. 
Wayne W. Cribb. manager, said the 
only license agreements his station 
has are with BMI and SESAC. 


Catch in ASCAP 
Religious Grants 

Society Requires Free Plugs 
In Special Permission 

ASCAP's grandiose claims in its 
warfare with radio that it gives the 
clergy, education and Government 
a fi-ee license for use of its music, 
provided the time on the air is ob- 
tained without cost, is exploded by 
the very conditions laid down in its 
"free license" authorization. This 
is disclosed in an exchange of cor- 
respondence between John G. 
Paine, ASCAP general manager, 
and Rev. Charles E. Fritz, pastor 
of the Ebenezer Evangelical Luth- 
eran Church, of Columbus, S. C. 

Writing Rev. Fritz Dec. 31, Mr. 
Paine extended permission to the 
church to use its music in connec- 
tion with services broadcast over 
WIS, Columbia, provided the pro- 
gram is non-commercial and the 
time is donated by the station. But 
he added that the only requirement 
in granting this permission "is that 
an announcement be made during 
the broadcast that the musical por- 
tion of the program is being heard 
through the courtesy of ASCAP". 
Mr. Paine also observed: "Certain- 
ly we would not want the arbitrary 
attitude of the radio broadcasting 
industry to interfere with this fine 
program." 

Advertising ASCAP 

In carrying its campaign to the 
pulpit, ASCAP Dec. 23 said it had 
always given a completely free li- 
cense for use of its works to all 
non - sponsored, non - commercial 
programs broadcast by religious, 
educational and Federal agencies, 
and that it "has no intention what- 
ever of departing from that policy". 

Rev. Fritz, responding to Mr. 
Paine's Dec. 31 letter, referred to 
this announcement and observed 
that it did not coincide with the re- 
quirement that credit be given to 
ASCAP. The requirement in effect, 
he said, means that "you ask us to 
advertise ASCAP". 

Rev. Fritz pointed out too that 
the blanket requirement specifies 
the announcement that the musical 
portion of the program "is being 
heard through the courtesy of 
ASCAP". He said that at some of 
his services that may or may not 
be true and that it never would be 
entirely true. In certain services 
no ASCAP music is used at all. He 
said he was reasonably sure that in 
the use of most and possibly all 
hymns it would not be true. 

"Thus," stated Rev. Fritz, "to 
say that the musical portion was by 
courtesy of ASCAP would not co- 
incide with my sense of truth. I 
am charitable enough to believe 
that you do not want our church 
or any other to advertise your 
company in connection with our 
programs of worship, and certainly 
not to strain the truth with regard 
to the 'courtesy' granted. Let us 
not do anything that would mar 
the beauty that should surround 
the preaching of the Word in our 
churches and over the air because 
of differences in the commercial 
field." 


TO KEEP citizens of Springfield, 111., 
continuallY conscious of the birthplace 
of the Great Emancipator, WCBS, that 
city, is inserting "Abraham Lincoln 
Lived Here" on each hourly station 
break. 


Station Licensees Claimed by ASCAP 


A TOTAL of 158 stations have contracted with ASCAP for performing 
rights for 1941, since expiration of the 5% of gross contracts on Dec. 31, 
according to an ASCAP analysis. The ASCAP announcement, however, 
failed to disclose that 32 of the listed stations are noncommercial [noted 
by asterisks] and therefore do not pay performance royalties. Virtually 
the entire roster of stations signed are independent nonnetwork outlets. 

It is reported that ASCAP has offered stations the option of signing 
for one year only, though its contract proffer originally was for five years. 
Presumably, stations are given the option of cancelling contracts on 90 
days notice after the first year. 


WJRD. Tuscaloosa, Ala. 
WHMA, Anniston, Ala. 
WMOB, Mobile, Ala. 
KPHO, Phoenix. Ariz. 
KGHI. Little Rock, Ark. 
KFVD. Los Angeles 
KFWB, Los Angeles 
KFSG*. Los Angeles 
KRKD, Los Angeles 
KIEV, Glendale. Cal. 
KTRB, Modesto, Cal. 
KLS, Oakland, Cal. 
KPPC*. Pasadena, Cal. 
KGIW, Alamosa, Col. 
KOKO. La Junta. Col. 
KTDW. Lamar, Col. 
KPOF*, Denver, Col. 
WINX. Washington 
WGAU. Athens. Ga. 
WRGA. Rome. Ga. 
WBLJ, Dalton, Ga. 
WGOV. Valdosta, Ga. 
WMJM, Cordele, Ga. 
WMOG, Brunswick, Ga. 
W.TAX, Jacksonville 
WDRO, Orlando, Fla. 
WCBD, Chicago 
WCRW, Chicago 
WEDC, Chicago 
WCFL, Chicago 
WMRI*, Chicago 
WEBQ, Harrisburg, 111. 
WILL*, Urbana, 111. 
WAOV, Vincennes, Ind. 
WJOB, Hammond. Ind. 
WTRC. Elkhart. Ind. 
WBAA*. W. Lafayette, 
Ind. 

WOT*. Ames. la. 
KFGQ*, Boone, la. 
WSUI*. Iowa City, la. 
KFKU*, Lawrence, Kan. 
KSAC*. Manhattan, Kan. 
WHOP, Hopkinsville, Ky. 
WPAD. Paducah, Ky. 
WWRL. Woodside. N. Y. 
WFMD. Frederick. Md. 
WBOC. Salisbury, Md. 
WMEX. Boston, Mass. 
WESX. Salem, Mass. 
WHDH, Boston 
WORL, Boston 
WCOP, Boston 
WJBK. Detroit 
WMBC, Detroit 
WCAR, Pontiac, Mich. 
WEXL. Roval Oak. Mich. 
WKAR*. E. Lansing, 
Mich. 


WMPC*, Lapeer, Mich. 
WSAM, Saginaw, Mich. 
WMIN, St. Paul 
WLB*. Minneapolis 
WCAL*, Northfield, 
Minn. 

WJPR, Greenville, Miss. 
WCOC. Meridian, Miss. 
KFUO*, Clayton, Mo. 
KFVS, Cape Girardeau, 
Mo. 

WMBH, Joplin, Mo. 
KWOC, Poplar Bluff, Mo. 
KITE, Kansas City, Mo. 
KORN, Fremont, Neb. 
KHAS. Hastings, Neb. 
KGFW, Kearney. Neb. 
WBRB, Red Bank, N. J. 
WHBI, Newark 
WCAP. Asbury Park. 
WCAM, Camden, N. J. 
WHOM, Jersey City 
WAAT. Jersey City 
WNEW, New York 
KLAH, Carlsbad, N. M. 
WHLD, Niagara Falls, 

N. Y. 
WATN, Watertown, 

N. Y. 
WHAZ, Troy, N. Y. 
WOLF. Syracuse 
WBBR*, Brooklyn 
WBNY. Buffalo 
WSVS*, Buffalo 
WCAD*, Canton, N. Y. 
WGNY. Newburgh, N. Y. 
WNYC*. New York 
WCNW. Brooklyn 
WBNX, New York 
WHN, New York 
WOV. New York 
WCNC, Elizabeth City, 

N. C. 

WGBR. Goldsboro, N. C. 
WMFR, High Point, 
N. C. 

WAIR, Winston Salem. 
N. C. 

WOSU*. Columbus, O. 
WNAD*. Norman, Okla. 
KOCY. Oklahoma City 
KBND, Bend. Ore. 
KLBM. La Grande. Ore. 
KWJJ. Portland. Ore. 
KXL, Portland. Ore. 
KOAC*. Corvallis. Ore. 
KBPS*, Portland. Ore. 
WPIC. Sharon. Pa. 
WTEL, Philadelphia 


WIBG, Glenside, Pa. 
WDAS, Philadelphia 
WSAJ*, Grove City, Pa. 
WPRA, Mayaguez. P. R. 
WPAB, Ponce, P. R. 
WKAQ, San Juan. P. R. 
WNEL, San Juan, P. R. 
WFIG. Sumter. S. C. 
KFDY*. Brookings. S. D. 
WCAT*, Rapid City, 
S. D. 

KUSD*, Vermilion, S. D. 
WHUB, Cookeville, Tenn. 
KABC, San Antonio 
KBST, Big Spring, Tex. 
KCMC, Texarkana, Tex. 
KGKL, San Angelo, Tex. 
KIUN, Pecos. Tex. 
KLUF. Galveston. Tex. 
KMAC. San Antonio 
KNOW, Austin. Tex. 
KPLT, Paris, Tex. 
KRBC. Abilene. Tex. 
WACO, Waco, Tex. 
KRLH, Midland. Tex. 
KFJZ, Ft. Worth 
Texas Stat? Netw., Chain 

License 
WTAW*. College Station, 

Tex. 

KVWC. Vernon. Tex. 
WQDM, St. Albans, Vt. 
WDEV. Waterbury. Vt. 
WCHV, Charlotteville, 
Va. 

WFVA, Fredericksburg, 
Va. 

WBBL*. Richmond 
WLPM. Suffolk. Va. 
KWSC*, Pullman, Wash. 
KTW*. Seattle 
WBRW, Welsh, W. Va. 
WLOG. Logan. W. Va. 
WBTH, Williamson, 

W. Va. 
WLBL, Stevens Point, 

Wis. 

WEMP. Milwaukee 
KFIZ. Fond du Lac. Wis. 
WDSM, Superior, Wis. 
WIBU. Povnette. Wis. 
WMAM, Marinette, Wis. 
WOMT. Manitowoc. Wis. 
WSAU. Wausau, Wis. 
WMBC, Detroit 
KHAS, Hastings, Neb. 
WSAM, Saginaw, Mich. 
WIND. Gary, Ind. 


„g^BRO ADC ASTING • Broadcast Advertising 


January 13, 1941 • Page 13 



EXPERT ADVICE on national defense is supplied the Defense Com- 
munications Board by the nine-man Industry Advisory Committee. Im- 
mediately after the general DCB session Jan. 6, the committee met 
with the five DCB members — (1 to r) Frank Phelan, president, Ail- 
American Cables & Radio Corp.; Louis Pitcher, executive vice-president, 
U. S. Independent Telephone Assn.; Carl D. Brorein, president, U. S. 
Independent Telephone Assn.; Col. Sosthenes Behn, president, IT&T; 
Walter S. Gifford, president, AT&T; R. B. White, president, Western 


Union Telegraph Co.; FCC and DCB Chairman James Lawrence Fly; 
Herbert E. Gaston, Assistant Secretary of the Treasury for Coast 
Guard, DCB secretary; Maj. Gen. Joseph 0. Mauborgne, Chief Signal 
Officer, U. S. Army; Rear Admiral Leigh Noyes, Director of Naval Com- 
munications; F. C. Alexander, Jack Kaufman, executive vice-president, 
Globe Wireless Ltd.; Breckenridge Long, Assistant Secretary of State; 
Joseph Pierson, president. Press Wireless; David Sarnoff, president, RCA. 


r 


Long-Range Defense Program Under Way 


® Name Committees 
For Various 
Fmictions 

WITH RENEWED assur- 
ances that long-range plan- 
ning in the interest of national 
defense is sought, rather than 
immediate interference with 
the operations of communica- 
tions, the Defense Communi- 
cations Board Jan. 6 perfect- 
ed its organization and set in 
motion 15 industry and Gov- 
ernment committees to devise 
and coordinate operations. 

Some 225 delegates and al- 
ternates representing Govern- 
ment, industry and labor were 
present at an all-day round of 


executive sessions Jan. 6, at 
which committees were organ- 
ized, chairmen and secretaries 
selected, and tentative agenda de- 
veloped. Arrangements promptly 
were made for appointment of 
subcommittees of key groups to 
boil down the agenda suggested by 
DCB and chart definite courses of 
procedure. 

Miller Named 

Neville Miller, NAB president, 
was elected Chairman of the Do- 
mestic Broadcasting Committee, 
with A. D. Ring, assistant chief 
engineer of the FCC, as secretary. 
Walter C. Evans, vice-president of 
Westinghouse Radio Stations Inc., 
who already is serving in an ad- 
visory capacity with manufactur- 
ing committees under the National 
Defense Council, was elected chair- 
man of the International Broad- 
casting Committee, with P. F. Sil- 


ing, assistant chief of the FCC In- 
ternational Division, as secretary. 

The broadcast committee named 
a subcommittee comprising Messrs. 
Miller, Ring and Maj. Frank C. 
Meade, of the War Planning Sec- 
tion, Army Signal Corps, which 
met Jan. 10 to arrange future meet- 
ings. The International Broadcast- 
ing Committee has called another 
meeting Jan. 17 in Washington. 

The only departure from the 
original organization plan was 
adoption by DCB of a recommen- 
dation by the Labor Advisory Com- 
mittee that labor members be placed 
on each of the committees having 
an employer status. This would 
mean that seven committees of the 
11 units in the secondary classi- 
fication, including both domestic 
broadcasting and international 
broadcasting, would have labor 
members. There will be one voting 
labor member and one labor al- 
ternate for each committee. 



GATHERED for their first meeting as an entity of 
the Defense Communications Board on Jan. 6, follow- 
ing the DCB general organization meeting, are mem- 
bers of the Domestic Broadcasting Committee. Seated 
at front desks are (1 to r) Major Frank C. Meade, 
War Department; H. A. Lafount, president National 
Independent Broadcasters; John Shepard 3d, presi- 
dent, FM Broadcasters Inc.; Frank M. Russell, NBC 
Washington vice-president. At second row of desks 
are (1 to r) V/. E. McFarlane, president, MBS; Louis 
G. Caldwell, MBS Washington counsel; Harry Butch- 
er, CBS Washington vice-president; Virgil Graham, 
National Television Systems Committee, alternate for 
Dr. W. R. G. Baker, of GE and NTSC; Neville Miller, 
NAB president and chairman of the committee; H. P. 


Corwith, Western Union Telegraph Co. At rear are 
(1 to r) Paul Porter, CBS Washington counsel; Wil- 
liam D. Boutwell, Federal Radio Education Commit- 
teen Harvey Otterman, State Department; James 
Baldwin and W. G. H. Finch, Washington represen- 
tative and president, respectively, of Finch Telecom- 
munications Inc.; Andrew W. Bennett, NIB general 
counsel, and Edwin M. Spence, NIB managing direc- 
tor. Not in picture were G. L. Best, AT&T; E. W. 
Stone, executive vice-president. Postal Telegraph-Ca- 
ble Co.; Andrew D. Ring, FCC assistant chief engi- 
neer and secretary of the committee; Dr. C. B. Jol- 
liffe, RCA allocations engineer; Lowell Mellett, direc- 
tor. Office of Government Reports, and White House 
administrative assistant; Louis Pitcher, executive 
\ice-president, U. S. Independent Telephone Assn. 


Robert J. Watt, legislative rep- 
resentative of the American 
Federation of Labor, was elected 
chairman of the Labor Advisory 
Committee, one of the four main 
committees. He said Jan. 10 that 
his committee would make its rec- 
ommendations for appointment of 
labor representatives on the various 
industry groups by Jan. 20. It is 
presumed DCB will approve such 
recommendations promptly. 

Having completed the broad out- 
line of its scope of activity, the 
DCB, of which FCC Chairman 
James Lawrence Fly is chairman, 
proposes now to move toward co- 
ordination of all communications 
industries and operations to cope 
with any national emergency that 
might develop. Its task will be a 
continuing one, though it hopes to 
complete a blueprint of its coor- 
dinated structure swiftly. 

Reports to President 

The Board is responsible directly 
to President Roosevelt, who cre- 
ated it by Executive Order last 
Sept. 24 [Broadcasting, Oct. 1, 
1940]. Members of the Board, in 
addition to Chairman Fly, are Maj. 
Gen. Joseph 0. Mauborgne, Chief 
Signal Officer, Army; Rear Ad- 
miral Leigh Noyes, Director of 
Naval Communications; Brecken- 
ridge Long, Assistant Secretary of 
State; Herbert E. Gaston, Assis- 
tant Secretary of the Treasury in 
charge of Coast Guard activities. 

The most significant meeting 
Jan. 6 was that of the Industry 
Advisory Committee, made up of 
top officials of leading entities in 
the communications field, with the 
DCB membership. This committee 
is one of the four which will have; 
direct liaison with DCB. The others; 
are the Coordinating Committee 
made up entirely of Government 
officials and headed by E. K. Jett, 
FCC chief engineer; the Law Com 
mittee, made up of Government 
attorneys and headed by Telford 
Taylor, FCC general counsel, and 
the Labor Advisory Committee. The 
11 committees having contact with 
the Board only through the Coor 
dinating Committee will tackle spe 
cific problems peculiar to their own 
spheres of activity. 

Because of the national defense 
complexion of the committee ac 
tivities, it was agreed that all de 


Page 14 • January 13^ 1941 


BROADCASTING • Broadcast Advertising 


liberations would be secret. Chair- 
man Fly will be the sole spokes- 
man. Since DCB has no Govern- 
ment funds, all of the committee 
members and their alternates pay 
their own expenses. Meetings can 
be held wherever convenient for 
the particular groups. 

Chairman Fly was elated over 
the full attendance at the organi- 
zation meetings and the enthusiasm 
with which the various groups un- 
dertook their assignments. DCB 
handed to each committee a tenta- 
tive agenda. Temporary chairmen, 
selected from the Government Co- 
ordinating Committee, were named 
for each of the sessions, prior to 
the election of officers. Francis Colt 
deWolf, assistant chief of the Di- 
vision of International Communi- 
cation of the State Department, 
presided at both the Domestic 
Broadcast and International Broad- 
cast sessions, as temporary chair- 
. man. 

I Government committee members 
were instructed by DCB not to 
vote in the elections. In spite of 

I that, Government men were select- 
ed as secretaries of a number of 
the committees, and in one case — • 

: Radio-communications — ■ FCC As- 

; sistant Chief Engineer E. M. 
Webster was elected chairman. 

' Labor Members 

Members of the Labor Advisory 
, Committee, in addition to Chair- 
■ man Watt, are Joseph P. Selly, of 
CIO, and Paul E. Griffith, of Na- 
' tional Federation of Telephone 
Workers, who was named secretary. 
This membership was announced 
I for the first time on Jan. 2. The 
I functions of this committee, origi- 
j nally restricted to submission of 
"expert advice" on all labor prob- 
lems, will be broadened to encom- 
pass additionr.l functions. At a 
meeting late Jan. 6, the Labor Ad- 
. visory Committee apparently con- 
vinced DCB that it could contrib- 
j ute considerably more to the work 
than originally outlined, 
j The important Industry Advisory 
Committee, of which David Sar- 
j noff, RCA president, is a member, 
elected Walter S. Gilford, president 



PRINCIPAL clearing house of the Defense Communications Board is its 
coordinating committee, made up of five Government experts and headed 
by E. K. Jett, FCC chief engineer. Duties of the coordinating committee 
include assistance to the DCB in planning and coordinating work, main- 
taining liaison with the Law Committee, Labor Advisory Committee and 
Industry Advisory Committee, and supervising the work of other com- 
mittees reporting directly to it. In a huddle at their first meeting follow- 
ing the general organization session Jan. 6 are (1 to r) Maj. W. T. Guest, 
War Dept. ; Comdr. Earl E. Stone, Navy Dept.; Comdr. J. F. Farley, com- 
munications chief, U. S. Coast Guard, Treasury Department; Francis C. 
deWolf, assistant chief of the Division of International Communication, 
State Department. Chairman Jett, attending the opening session of the 
Industry Advisory Committee, was not in photo. 


of AT&T as its chairman. Dr. C. B. 
Jolliffe, RCA engineering execu- 
tive and alternate for David Sar- 
nofF, was named secretary. 

The Telephone Committee named 
Z. Z. Hugus, assistant vice-presi- 
dent of AT&T, as chairman and 
Clyde S. Bailey, Washington repre- 
sentative of the Independent Tele- 
phone Assn., as secretary. 

E. R. Shute, vice-president of 
Western Union, was named chair- 
man of the Telegraph Committee, 
with FCC Chief Accountant Wil- 
liam J. Norfleet as secretary. C. 
Mills, president of the Mexican 
Telegraph Co., was elected chair- 
man of the Cable Committee, with 
FCC Assistant General Counsel 
James A. Kennedy named secre- 
tary. The Radio-communications 
Committee, in addition to naming 
Assistant Chief Engineer Webster 
as chairman, appointed F. M. Ryan, 
AT&T radio engineer, as secretary. 

George W. Bailey, president of 
the American Radio Relay League, 
amateur organization, was desig- 
nated chairman of the Amateur 
Radio Committee, -with Assistant 
Chief Engineer Webster as sec- 
retary. 

Paul Goldsborough, president of 


Aeronautical Radio Inc., was elect- 
ed chairman of the Aviation Com- 
munications Committee and Ford 
Studebaker, chief of communica- 
tions of American Export Airlines 
Inc., secretary. Capt. John Leon- 
ard, of the Michigan State Police, 
was chosen chairman of the State 
and Municipal Facilities Commit- 
tee, with Col. E. L. White, FCC 
engineer, named secretary. The U. 
S. Government Facilities Commit- 
tee is headed by L. H. Simson, of 
the Agriculture Department, with 
T. L. Bartlett, FCC attorney, as 
secretary. 

Status Quo Assured 

As far as broadcasting goes, re- 
peated assurances have been given 
by high officials that there is no 
disposition to disturb the status 
quo. This may not be as true in 
the case of international broadcast 
operations, because that service is 
fraught with controversial aspects 
relating to propaganda and coun- 
ter-propaganda activities of other 
foreign governments. 

It has been emphasized again 
and again that the domestic broad- 
casting functions are limited, by 
(Continued on page 52) 


ARMY TO APPOINT 
TECUmCAL EXPERT 

APPOINTMENT of a leading tech- 
nical representative of the broad- 
casting industry — probably a top 
engineer of one of the larger oper- 
ating companies — to the Advisory 
Council of the Army Signal Corps, 
will be made by Major Gen. Joseph 
O. Mauborgne, Chief Signal Officer, 
to aid him in the event of war or 
extreme emergency. The broadcast- 
ing representative would receive a 
high-ranking reserve commission in 
the Signal Corps. In time of war, 
the Army assumes control of in- 
ternal communications, with broad- 
casting falling within that sphere. 

David Sarnoff, RCA president 
and chairman of the board of NBC, 
is a senior member of the Council, 
which represents communications, 
broadcasting and motion pictures. 
Mr. Sarnoff is a colonel in the 
Reserve Corps. Western Union, 
American Telephone & Telegraph, 
Postal and the independent tele- 
phone industry also are represented 
on the Council. 

From the motion picture indus- 
try, now preparing training and 
instruction films for the Army at 
cost. Gen. Mauborgne recently ap- 
pointed Nathan Levenson, Warner 
Bros, vice-president, with a rank of 
colonel, and Darryl Zanuck, pro- 
ducer of 20th Century Fox, as a 
lieutenant colonel. 


'Friday' Using 43 

THE magazine Friday, New York, 
in addition to using three quarter- 
hours weekly of news commentar- 
ies on WHN, New York, on Jan. 
10 started a three-week campaign 
of one-minute announcements, tran- 
scribed by the Recording Service 
of WOR, Newark, thrice-weekly 
on stations KNX KYA KALE 
KIRO KLZ KGKO WKY KOMO 
WISN WXYZ WJBK WWL WCAE 
WJAS WCAU WPEN WTAM 
WEEI WHDH WORL WGR 
WKBW WBNX WBNY WGAR 
WORC WAPI WBRC WFBM 
WMAQ WCFL KPO WTCN 
WDGY WJSV WOL KWK KXOK 
KMOX KRNT WQXR and a six- 
week campaign at the same time 
on WLW. Agency is H. C. Morris 
& Co., New York. 



^BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 15 


Leading Network 
SPONSORS AND AGENCIES: 1940 


B-S-H Again Tops 
Agencies in Total 
Billings for 1940 

Procter & Gamble Also Holds 

Lead in Sponsor Placement 

FOR THE SEVENTH consecutive 
year, Blackett - Sample - Hummert 
leads all agencies in the amount of 
business placed on major networks. 
The agency's 1940 network billings 
amounted to $12,108,788, nearly 
4% million above the second 
agency. 

Besides its network billings, 
B-S-H placed spot business amount- 
ing to $2,440,046, bringing total 
placement of the agency to $14,- 
548,834 or 167c above its 1939 fig- 
ure. 

B-S-H was the leading agency in 
time placements on NBC networks 
in 1940, placing $9,564,419 to lead 
all agencies in NBC billings. On 
CBS its billings totaled $1,959,603 
to put it in sixth place on that net- 
work. MBS billings by B-S-H were 
$584,766, top figure for the net- 
work. 

Compton Adv. was second in 
NBC billings with $4,392,855, fol- 
lowed by J. Walter Thompson Co., 
$2,972,116; Lord & Thomas, $2,454,- 
059; Young & Rubicam, $2,134,921. 

Leading CBS agency was Benton 
& Bowles with $5,928,983, followed 
by Ruthrauff & Ryan, $4,569,185; 
Young & Rubicam, $4,362,245; 
Ward Wheelock Co., $3,344,475; 
BBDO, $2,063,012. 

On MBS leading agencies after 
B-S-H were Ivey & Ellington, $510,- 
949; R. H. Alber Co., $421,421; Er- 
win, Wasey & Co., $270,831; J. 
Walter Thompson Co., $266,977. 

P & G Leads Sponsors 

As usual Procter & Gamble Co. 
was the leading advertiser in place- 
ment of network business, accord- 
ing to NBC and CBS figures plus 
partial MBS data. The P & G total 
for 1940 was $10,999,416. In second 
place was General Foods with a 
combined NBC and CBS total of 
$5,887,349. Other leading sponsors 
in point of business placed on NBC 
and CBS were Sterling Products, 
$5,875,826 ; Colgate-Palmolive-Peet 
Co., $4,334,222; Campbell Soup Co., 
$4,044,389; Liggett & Myers Co., 
$3,356,713; General Mills, $3,139,- 
652; Lever Bros. Co., $3,056,922; 
Brown & Williamson Tobacco Co., 
$2,972,755; American Tobacco Co., 
$2,219,421; R. J. Reynolds Co., $2,- 
127,609. 

The leading MBS advertisers for 
1940 were: Wander Co., $526,020; 
Bayuk Cigars, $510,949; Gospel 
Broadcasting Assn., $402,232; Gen- 
eral Cigar Co., $343,681. 


New Socony News 

SOCONY-VACUUM Oil Co., New 
York, continuing its policy of buy- 
ing news periods on New England 
and eastern stations, is starting the 
following news programs: One 5- 
minute and two quarter-hour spots 
daily on WHEC, Rochester; two 5- 
minute, one 10-minute, and one 15- 
minute period daily on WDEV, 
Waterbury, Vt.; two 5-minute, and 
two quarter-hour periods daily on 
WKNE, Keene, N. H. More stations 
are expected to be added, according 
to J. Stirling Getchell Inc., New 
York, agency handling the account. 


NBC 20 Leading Advertisers 


Procter & Gamble Co $8,759,452 

Sterling Products, 5,001,680 

General Mills 2,495,735 

Liggett & Myers Tobacco Corp._- 1,932,386 

American Home Products Co 1,909,117 

Brown & Williamson Tobacco Co. 1,814,033 

General Foods Corp. 1,794,830 

Standard Brands 1,504,199 

Miles Laboratories 1,393,382 

National Dairy Products Corp.— 1,339,299 

American Tobacco Co 1,144,570 

Bristol-Myers Co. 1,077,176 

R. J. Reynolds Tobacco Co 1,042,990 

Andrew Jergens Co. 1,033.807 

Colgate-Palmolive-Peet Co 965,516 

Lewis-Howe Co. 957.354 

Quaker Oats Co. 955,756 

Philip Morris & Co 704,868 

Sun Oil Co. 676,712 

S. C. Johnson & Son 633,512 

CBS 20 Leading Advertisers 

General Foods Corp. $4,092,519 

Campbell Soup Co. 4,044.389 

Colgate-Palmolive-Peet Co. 3,368.706 

Lever Brothers Co. 3.056.922 

Procter & Gamble Co. 2.239.964 

Liggett & Myers Tobacco Co 1,424.327 

Wm. Wrigley Jr. Co. 1,368,224 

Brown & Williamson Tobacco 

Corp. 1,158,722 

R. J. Reynolds Tobacco Co 1,084.619 

American Tobacco Co. 1,074.751 

Chrysler Corp 986 049 

Ford Motor Co. 944.638 

American Home Products Corp 912.622 

Texas Co. 911,471 

Continental Baking Co. 908.404 

Sterling Products 874.146 

Philip Morris & Co._ 855.148 

Prudential Insurance Co 724,655 

Pet Milk Siles Corp. 713.883 

General Mills 643,917 

MBS 10 Leading Advertisers 

Wander Co. $ 526,026 

Bayuk Cigars 510.949 

♦Gospel Broadcasting Assn. 402.232 

General Cigar Co. 343,681 

Macfadden Publications 199.094 

Richfield Oil Corp. 197.388 

General Baking Co. 184.221 

American Safety Razor Corp 158.857 

♦Lutheran Laymen's League 127.466 

Wheeling Steel Corp. 123,556 


* Special hookup. 


THAT THE FCC proposes to con- 
tinue its "hands off" policy in con- 
nection with the music copyright 
fight was indicated Jan. 3 by FCC 
Chairman James Lawrence Fly, 
who feels there is reason to believe 
that the Department of Justice 
anti-trust proceedings against AS- 
CAP and segments of the industry 
responsible for establishment of 
BMI "may remove any unreason- 
able restraints which now exist 
within the musical copyright field 
and the radio broadcast industry". 

Responding to a letter from 
Douglas Moore, secretary of the 
Musicians Committee which recent- 
ly sent to the FCC 7,000 petitions 
asking for intervention in the con- 
troversy. Chairman Fly asserted 
that the information will be "care- 
fully considered if the occasion 
arises when such is pertinent". He 
gave to Mr. Moore the same answer 
given recently to E. Frank Hum- 
mert, vice-president of Blackett- 
Sample-Hummert, when he sought 
FCC mediation in the controversy. 
Mr. Fly pointed out that the dis- 
pute has not been presented to the 
Commission by any of the inter- 
ested parties and that consequently 
"no position has been taken with 
respect to that controversy". 


NBC 20 Leading Agencies 


Blackett-Sample-Hummert $9,564,419 

Compton Adv. 4,392,855 

J. Walter Thompson Co 2,972,116 

Lord & Thomas 2,454,059 

Young & Rubicam 2,134,921 

Pedlar & Ryan 1,950,503 

Newell-Emmett Co. 1.936,810 

Russell M. Seeds Co 1,920,143 

Benton & Bowles 1,749,591 

Ruthrauff & Ryan 1,604,674 

Lennen & Mitchell 1,560.537 

Stack-Goble Adv. Agency 1,460,784 

Wade Adv. Agency 1,393,382 

BBDO 1.164,534 

Knox Reeves 1,142,878 

Wm. Esty & Co. 1,042.990 

H. W. Kastor & Sons 990,143 

Erwin, Wasey & Co 725.640 

Blow Co. 707.946 

Roche, William & Cunnyngham .__ 676,712 

CBS 20 Leading Agencies 

Benton & Bowles $5,928,983 

Ruthrauff & Rvan 4.569.185 

Young & Rubicam 4.362,245 

Ward Wheelock Co. 3.344.475 

BBDO 2.063.012 

Blackett-Sample-Hummert 1.959.603 

Newell-Emmett Co. 1.589 539 

Wm. Esty & Co. 1,515.550 

J. Walter Thompson Co 1.333.142 

Lord & Thomas 1,274.855 

The Blow Co. 1,094.199 

N. W. Aver & Son 1,033.432 

Neisser-Meverhoff 960.661 

Pedlar & Ryan 929.519 

Buchanan & Co. 920 329 

Compton Adv. 889 647 

Gardner Adv. Co. 704.733 

H. W. Ka«tor & Sons 613.185 

C. L. Miller Co. 566.121 

Arthur Kudner Inc 532,256 

MBS 10 Leading Agencies 

Blackett-.Sample-Hummert Inc. _ $ 584.766 

Ivev & Ellington Inc. 510.949 

R. H. Alber Co. 421.421 

Erwin, Wasey & Co. 270.831 

J. Walter Thompson Co. 266.977 

Federal Adv. Agency 237.564 

Sherman K. Ellis Inc 221,672 

BBDO 184.221 

Ruthrauff & Ryan 169.520 

Kelly, Stuhlman & Zahrndt 127,466 


Under the circumstances, he said, 
"it would be unwise for the Com- 
mission to express any opinion as 
to the relative merits of the claims 
of the parties involved". 


Four Brooklyn Stations 
Agree on Merger Plan 

HAVING terminated some eight 
years of litigation in the so-called 
"Brooklyn cases", the four stations 
in that New York borough on Jan. 
10 formally announced signing of 
agreements whereby they would be 
consolidated into a single fulltime 
outlet. Each of the present station 
owners would hold a 25% interest 
in the consolidated station, and an 
application will be filed with the 
FCC in the immediate future. 

The four stations are WLTH, 
WARD, WBBC and WVFW. They 
divide time on the 1400 kc. channel, 
each using 500 watts. Under the 
agreements. Rabbi Aaron Kronen- 
berg, owner of WARD, will become 
president of the consolidated oper- 
ation. Peter Testan, owner of 
WBBC, will be vice-president; Sam 
Gellard, WLTH, secretary; Salva- 
tore D'Angelo, WVFW, treasurer. 
A manager will be retained. 


Nationwide Wire 
Is Opened by UP 

Exclusive Radio Facilities 

Permit Improved Service 

A TRANSCONTINENTAL wire for 
the exclusive transmission of radio 
news was opened Jan. 5 by the 
United Press. Formerly the UP ra- 
dio wire was divided into two sec- 
tions: An eastern wire which ended 
at Hutchinson, Kan., and a West 
Coast wire originating in Sacra- 
mento and serving the entire Coast 
from there. 

In its announcement of the coast- 
to-coast radio wire, described as 
the first in the history of radio, the 
press service says the installation 
has increased service to western 
stations from 16 hours a day, six 
days a week, to 20 hours a day, 
seven days a week. 

Western stations now get all ten 
of UP's special radio features, in- 
stead of only two as formerly. News 
breaking in the East or in Europe 
can now be flashed directly to west- 
ern stations, or news from the West 
Coast directly to eastern stations, 
without reprocessing or delay, the 
announcement states, adding that 
many stations for the first time now 
have available news written and 
edited exclusively for broadcasting. 
The wire extends UP radio facili- 
ties into 43 States. 

Ahead of Schedule 

Described as a goal sought for 
three years, the coast-to-coast radio 
wire has become a reality through 
special emphasis given the project 
by Hugh Baillie, UP president, E. 
M. Williams, sales manager, and A. 
F. Harrison, radio sales manager. 
Wires were spliced (without cere- 
mony, says the announcement) 
Jan. 5, on which date UP opened 
new radio news bureaus in Denver 
and Salt Lake City and increased 
radio facilities and personnel in its 
bureaus in Kansas City, Portland, 
Ore., and Los Angeles. 

Announcing the new circuit as 
"the most important development 
in the history of news to radio," Mr. 
Harrison said "the new transcon- 
tinental merger of our radio wires 
assures faster and more complete 
news and news features coverage 
throughout the nation, particularly 
because of the longer hours of op- 
eration of the entire circuit. 

Results of News Survey 

"Actually, this project is being 
completed considerably ahead of 
schedule, due to the acquisition of 
new clients. Consequently, this 
phase in the development of our 
general plan is possible perhaps a 
year earlier than we anticipated." 

A recent survey conducted by 
UP on the use and sponsorship of 
its ten features revealed that some 
stations are paying the entire cost 
of their news wire service through 
the sale of these special programs. 
Tabulated results were: 



% 

% Spon- 

Name of Feature 

Used 

sored 

Speaking of Sports 

77.1 

41.1 

Today's War Commentary 

70.2 

32.3 

In the Woman's World 

68.3 

32.8 

Women in the News 

65.4 

33.9 

Highlights of the Week's 



News in Review 

62.1 

21.8 

Daily Chuckle 

61.9 

26.6 

On the Farm Front 

59.1 

13.5 

In Movieland 

52.7 

29.9 

Looking Over Europe 

48.6 

22.4 

Week-End Business Review 

35.4 

14.3 

Average 

60.08 

26.86 


FCCs HANDS -OFF MUSIC POLICY 

Fly's Reply to Musicians' Committee Indicates 
Attitude on Situation Will Be Continued 


Page 16 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


Noble Planning Legal Action 
As Flanim Operates WMCA 

FCC Denies Flamm Petition to Cancel Grant of 
Transfer, Describing It as Merely Consent 


REBUFFED by the FCC in his ef- 
fort to cancel his sale of WMCA 
to Edward J. Noble, head of the 
Life Savers Corp. and former Gov- 
ernment official, Donald Flamm is 
still operating the New York inde- 
pendent station, though signs point 
to its transfer, either voluntarily 
or as a result of litigation. 

Mr. Noble already has announced 
his plans to institute legal action 
in New York for specific perform- 
ance of contract, under which he 
agreed to buy WMCA for $850, 
000. The transfer was to have been 
effected Dec. 31, but Mr. Flamm 
declined to deliver title after hav- 
ing made oral charges of coercion. 

Unless title to the station is 
transferred shortly, it is indicated 
Mr. Noble will file with the FCC 
an application for the WMCA fa- 
cilities under provisions of the law 
which permit any qualified citizen 
to apply for another station's as- 
signment on a public interest show- 
ing. Should this course be followed, 
it is presumed the purchase con- 
tract would be dropped, since it is 
alleged on Mr. Noble's behalf that 
the contract already has been 
breached. 

Permissive Consent 

The FCC in a formal opinion 
Jan. 8 denied the petition filed Dec. 
23 by Mr. Flamm requesting it to 
cancel the authorization previously 
given for the transfer of the sta- 
tion to Mr. Noble. The Commission, 
in a unanimous opinion, with Com- 
mssioner Craven not participating, 
concluded that the matter is one of 
"private contractual arrangements 
between the parties". It pointed out 
that it approved the transfer on 
Dec. 17 at the request of both par- 
ties and that this was not a man- 
datory order, "but is a permissive 
consent to the proposal contained 
in the application". 

Under FCC rules, the authoriza- 
I tion for transfer does not termi- 
I nate until 30 days after the FCC 
action of Dec. 17. Consequently it 
' is presumed that if the title to the 
station is not transferred by Jan. 
17, Mr. Noble will proceed both in 
the New York courts on specific 
performance of contract and before 
the FCC on an application for the 
choice WMCA facilities — 5,000 
watts day and 1,000 night on 570 kc. 

Mr. Noble announced Jan. 8, fol- 
lowing the FCC's denial of the 
Flamm petition that he was grati- 
fied to learn that the Commission 
, again had found him to be a satis- 
factory licensee for WMCA. Mr. 
Noble said he was mindful of the 
public trust imposed in the opera- 
tion of a broadcasting station and 
that "when this contract is carried 
out and control of the station has 
been transferred to me, I shall not 
forget my obligations in that re- 
spect." 


The sales contract was consum- 
mated in latter November, and the 
FCC approved the transaction Dec. 
17 when the parties petitioned it 
for expeditious action because of 
the desire to complete the transfer 
prior to the end of the year. A pro- 
vision in the contract specified that 
if it were not consummated by Dec. 
31, 90% of the additional taxes 
which might accrue after Jan. 1 
would be assumed by Mr. Noble. 

This provision, it now is contend- 
ed, no longer applies since the FCC 
had approved the deal before the 
end of the year and Mr. Flamm had 
failed to carry through. The $850, 
000 purchase price was understood 
to have been a "bare bones" price 
with accounts receivable and other 
items left with Mr. Flamm. The 
aggregate consideration, it is esti- 
mated, would total $925,000. 

Tax Provision 

Reports of a Congressional in- 
quiry and of other dire develop- 
ments in connection with the trans- 
action, emanating largely from 
WMCA officials, failed to material- 
ize. Some questions were asked 
about the transaction during the 
hearing Jan. 8 of the FCC before 
the House Subcommittee on Ap- 
propriations, but nothing approach- 
ing a controversy developed. 

In its formal opinion Jan. 8 the 
FCC said that Mr. Flamm's sole 
complaint appeared to be that the 
Commission acted upon the merits 
of his application without awaiting 
a response from him as well as from 
Mr. Noble to its communication 
of Dec. 13 seeking additional finan- 
cial information. It said that on 
Dec. 14 it received a response from 
Mr. Noble's counsel, William J. 
Dempsey and William C. Koplovitz, 
to its inquiry of the preceding day 
and that no such reply had been 
received from Mr. Flamm. After 
the receipt of the information from 
Mr. Noble, the Commission felt it 
had all the data it needed, and con- 
sequently acted favorably on Dec. 
17. 

Regarding the Flamm complaint 
on the Dec. 13 request, the Com- 
mission said it appeared that his 
intentions were to "ignore the 
Commission's request for informa- 
tion and to petition the Commisson 
to dismiss the application without 
giving any consideration whatever 
to its merits". 


Greenwood, S. C. Local 

FIRST new station grant of 1941 
was authorized by the FCC Jan. 7 
to Grenco Inc. to operate a local in 
Greenwood, S. C, with 250 watts 
on 1420 kc. President and treasurer 
of the new corporation is Douglas 
Featherstone, a local attorney, who 
is 80% stockholder. C. A. Mays, 
also an attorney, holds the remain- 
ing 20% and is vice-president and 
secretary. It is the community's 
first station. 



LONG flight of 3,000 miles, Los 
Angeles to New York, was taken 
in early January by Van C. New- 
kirk, Don Lee program director. 
Newkirk attended the first regular 
program directors' meeting held by 
MBS. 


Ideas for Improvement 
Of Programs Submitted 
As MBS Holds Session 

PROBLEMS on general program 
operation were discussed Jan. 7-8 
by a group of MBS program direc- 
tors meeting at the Hotel Ambas- 
sador, New York. It was the first 
in a series of such meetings planned 
to make specific recommendations 
regarding network program im- 
provement. Ideas will be passed on 
to the Mutual board of directors 
and operating board for ratifica- 
tion. 

It was unanimously agreed to 
broadcast MBS educational pro- 
grams on scattered schedules pre- 
sented five days a week as a full 
hour strip. Emphasis on individual 
station special events that could be 
fed to the network was urged. 
Problems relating to international 
broadcasts, varied time zones, 
physical network facilities, and 
generalized patterns for network 
identifications were clarified. These 
suggestions will be submitted to 
the Mutual board when it meets 
Jan. 23. 

Those attending were: Van New- 
kirk, Don Lee Network; Russell 
Richmond, WHK - WCLE, Cleve- 
land; Madeline Ensign, WOL, 
Washington; Herbert Rice, WGR- 
WKBW, Buffalo; Clifton Daniel, 
WCAE, Pittsburgh; George Steffy, 
Colonial Network; Frank Schrieber, 
WGN, Chicago; Julius F. Seebach 
and John S. Hayes, WOR, Newark; 
Brad Simpson, WKRC, Cincinnati; 
Campbell Ritchie, CKLW, Wind- 
sor-Detroit; Don Pontius, Mutual, 
Chicago, and MBS officials in New 
York. Adolph Opfinger, MBS pro- 
gram manager, presided. 


Plan Swan Spots 

LEVER BROS. Co., Cambridge, 
Mass., in an official announcement, 
confirmed the appointment of 
Young & Rubicam, New York to 
handle Swan, a new white floating 
soap. An extensive campaign has 
been planned, said to be one of the 
largest in recent years on behalf 
of a new product. While the agency 
has refused to disclose any of its 
plans, it is understood that spot an- 
nouncements are being placed on 
approximately 70 stations. 


S STATIONS GIVEN 
5 KW. NIGHT POWER 

ALREADY enjoying improved cov- 
erage by virtue of location, fre- 
quency and conductivity charac- 
teristics, KFYR, Bismarck, N. D., 
is expected to increase its second- 
ary coverage job through an action 
by the FCC Jan. 7 giving it a 
boost in power from 1,000 to 5,000 
watts at night. The authorization 
is in line with engineering stand- 
ards under the Havana Treaty. 
KFYR operates on 550 kc. and will 
use a directional antenna at night. 

Accorded similar power increases 
were KDYL, Salt Lake City, and 
WKBH, La Crosse, Wis. KDYL 
was given an increase to 5,000 
watts fulltime on 1290 kc, using a 
directional both day and night. 
WKBH, on 1380 kc, will install a 
directional for night use. 

WJMC, Rice Lake, Wis., was 
granted a modification of license to 
change hours of operation from 
daytime to unlimited, using 250 
watts on 1210 kc. 


Bulova Budget Increased 
Third After Record Year 

BULOVA WATCH Co., New York, 
will increase advertising expendi- 
tures from $1,500,000 in 1940 to 
$2,000,000 in 1941, Milton H. Blow, 
president of Blow Co., New York, 
told salesmen of the watch firm 
at the anual sales meeting Jan. 
8-15. In 1940 Bulova sponsored 
337,059 time signals on 202 sta- 
tions, Mr. Blow said, discussing 
placement of signals adjoining 
popular programs. He said dealers 
are encouraged to tie-in the sig- 
nals with other promotion. The 
1941 radio schedule will be even 
more extensive than that last year. 

John H. Ballard, Bulova presi- 
dent, said 1940 was the most suc- 
cessful year in Bulova history. "No 
small part of the year's gains are 
due to the company's program of 
year-round advertising," he told 
the Bulova salesmen. 


Noxzema Quiz Program 
Covers Dallas-Ft. Worth 

NOXZEMA CHEMICAL Co., New 
York, on Jan. 12 added WFAA- 
WBAP, Dallas-Fort WortTi, tp the 
list of stations carrying the Quiz 
of Two Cities program, making a 
total of nine stations broadcasting 
the weekly show. Stations are 
WBEN, Buffalo, and WHEC, Roch- 
ester; WGAR, Cleveland, and 
WJR, Detroit; WCCO, Minneapolis 
and St. Paul; WBBM, Chicago, for 
the North and South side of the 
city; and WOR, Newark, under 
the title Battle of the Boros. 

According to Ruthrauff & Ryan, 
New York, agency in charge, the 
following cities and stations will 
be added later in January: KFRC, 
San Francisco, and KHJ, Los An- 
geles; WNAC, Boston, and WEAN, 
Providence; and WICC, Bridge- 
port, Conn., and WTIC, Hartford. 

Gunther Brewing Co., Baltimore, 
also handled by Ruthrauff & Ryan, 
has been sponsoring the program 
for the past year on WFBR and 
WMAL for the Baltimore-Washing- 
ton area. 


THE YEAR 1940 has been the great- 
est in the 29-.vear history of Ruthrauff 
& Ryan, New York, surpassing the top 
years of 1929 and 1937, according to 
a report released by the agency. 


JBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 17 


Trend to More Listening Found by CAB 


Little Change Noted in Ranking of First 10 Programs; 
Art of Programming and Station Selection Advances 


By A. W. LEHMAN 

Manager, Cooperative Analysis 
of Broadcasting (CAB) 

A REVIEW of the year's 
changes in rank of the ten 
leading programs made by 
the Cooperative Analysis of 
Broadcasting revealed but three 
shows among the first ten in De- 
cember, 1940, that weren't among 
them in the last month of 1939. The 
newcomers were The Aldrich Fam- 
ily, Kay Kayser and One Man's 
Family. The programs which 
dropped from the ranks of the 
leaders to make room for them 
were Kraft Music Hall, Fitch Band- 
wagon, and Pot o' Gold. This rela- 
tive consistency contrasted with the 
record of the previous year when 
there were five newcomers among 
the first ten. 

New Leader 

In December, 1940, the two lead- 
ing programs were the same as a 
year earlier, but they had changed 
places. Chase & Sanborn, after 
changing from a full hour to a 
half-hour yielded the leadership to 
Jack Benny by a small margin. In 
third place were Fibber McGee & 
Molly who, in the preceding year, 
had risen sensationally from 16th 
to fourth spot. Lux Radio Theatre 
held fourth place at the close of 
1940, having dropped from third 
place in the twelvemonth. Next was 
Bob Hope who rose from seventh 
to fifth. He had been one of the 
newcomers of 1939. 

Most sensational of the novices 
of 1940 was the Aldrich Family, 
which wound up in sixth position 
after being in 40th place a year 
earlier. Kate Smith continued to do 
well during the year following her 
appearance among the charmed 
circle of ten in 1939 for the first 
time in her long career. In Decem- 
ber, 1940, she ranked seventh. 
Eighth place was captured by 
Major Bowes, marking his sixth 
consecutive year among the leaders. 
He had placed sixth in December, 
1939. Another new face, Kay Kyser, 
took ninth place. He ranked 12th 
a year before. One Man's Family 
finally joined the leaders in mid- 


I— Distribution of Sponsored Network Evening 
Programs According to Ratings 

Month of December 


Rating 

19i0 

1939 

1938 

(% of 

No. of 

% of 

No. of 

% of 

No. of 

% of 

set owners) 

Programs 

Total 

Programs 

Total 

Programs 

Total 

40.0 and over 

1 

0.9 

1 

1.0 

1 

1.1 

35.0 -39.9 

1 

0.9 

1 

1.0 

1 

1.1 

30.0- 34.9 

3 

2.7 



0.0 



0.0 

25.0-29.9 

4 

3.6 

3 

3.1 

2 

2.2 

20.0-24.9 

7 

6.3 

7 

7.2 

4 

4.3 

15.0-19.9 

14 

13.1 

10 

10.3 

12 

13.0 

10.0-14.9 

41 

38.2 

28 

28.9 

22 

23.9 

5.0- 9.9 

30 

28.0 

36 

37.2 

36 

39.2 

0.0- 4.9 

7 

6.3 

11 

11.3 

14 

15.2 

Total 

108 

100.0 

97 

100.0 

92 

100.0 


season, placing tenth compared 
with 13th twelve months earlier. 

None of the three programs 
which failed to hold the pace left 
the air. They were merely too hard 
pressed. Between December, 1939, 
and December, 1940, Kraft Music 
Hall fell from fifth to 12th place. 
Fitch Bandwagon from eighth to 
11th and Pot o' Gold from tenth to 
57th. The career of the latter show 
had been decidedly meteoric. 

In 1940 most of the gaps that 
had been previously noted among 
the ten leaders' ratings had been 
closed or considerably lessened. The 
two leaders still had a comfortable 
lead over the third place show, but 
it no longer appeared insurmount- 
able. Any of the remaining seven 
shows could easily gain a rung or 
two within the space of a month. 

Table I is based on December, 
1940, 1939 and 1938 and shows the 
distribution of sponsored, evening, 
network programs according to 
their ratings. Several trends ob- 
served in 1939 apparently con- 
tinued. The amount of listening in- 
creased. Cutting of several leading 
programs in half made more good- 
time available, lessened competi- 
tion for the listener's ear at certain 
choice hours, thus bringing about 


a larger number of well rated pro- 
grams. 

The art of programming and of 
time and station selection continued 
on a high plane aided to a large 
degree by improvements made dur- 
ing the year in the CAB. Upon this 
and other fact-finding organiza- 
tions, sponsors and their agents 
lean heavily. The hunger for news 
which was noted a year ago con- 
tinued unabated and as the war 
developed from a Sitzkrieg into a 
true Blitzkrieg the public turned 
more and more to the radio for 
latest repoi'ts. There is consider- 
able indirect evidence that the vast 
amount of listening to news pro- 
grams accounted for many men- 
tions for programs immediately 
preceding or following them. 

The Ten Leaders 

In December, 1940, the ten lead- 
ing evening programs were: 

1. Jack Benny 

2. Chase & Sanborn 

3. Fibber McGee and Molly 

4. Lux Radio Theatre 

5. Bob Hope 

6. The Aldrich Family 

7. Kate Smith Hour 

8. Major Bowes Amateur Hour 

9. Kay Kyser 

10. One Man's Family 


II— Monthly Rankings of the 11 Programs Which Were Among the Five 
Leaders for Any One Month During the Year Ending December, 1940 


Dec. Nov. Oct. Sept. Aug. July June May April Mar. Feb. Jan. 

Jack Benny 1 1 1 NB NB NB NB 2 1 1 l i 

Chase & Sanborn 2221 NBNB 1 12222 

Fibber McGee 3 4 4 NBNBNB 5 5 3 3 4 4 

Lux Radio Theatre 4332 NBNB 264535 

Bob Hope 5 5 5 NB NB NB NB 4 9 6 7 8 

Aldrich Family 6 12 11 6 8 5 * 25 26 27 24 34 

Major Bowes 8774113869 10 11 

Kay Kyser 9 11 13 523778 10 96 

One Man's Family 10 893463 10 778 10 

Kraft Music Hall 12 17 20 12 5 2 8 3 5 4 5 3 

Your Hit Parade 19 (a) (a) 7 3 4 10 12 15 18 18 16 

NB — Off the Air. • — Changed Network. (a) — Not rated because of cancellations for political speeches. 


Popularity Shifts in 1940 


During the year 1940, Jack Benny 
was on the air eight months. Most 
of that period he ran a nip and 
tuck race for first place with the 
Chase & Sanborn program, but 
yielded only in May. He had jumped 
ahead slightly in January when 
Chase & Sanborn changed from a 
full hour to a half hour. At the 
year end, Benny was pulling away 
a bit. 

Chase & Sanborn, off the air only 
in July and August, was consist- 
ently in second place except for May 
and two months of June and Sep- 
tember when Benny was off the air. 
In those months the show captured 
top position. The May achievement 
was probably aided by the advent of 
daylight saving. It is interesting 
to speculate on what would have 
happened if both shows had re- 
mained during the entire summer. 

Fibber McGee was quite consis- 
tent, starting at fourth in January 
and February, third in March and 
April, dropping to fifth in May and 
June. He and Molly returned from 
vacation to take fourth place again 
in October and November and rose 
to third once more in December. 

They Fluctuate 

Lux Radio Theatre fluctuated 
with the popularity of its stars 
and plays. Its course was as fol- 
lows: Fifth in January, third in 
February, fifth in March, fourth 
in April, sixth in May, second in 
June, off the air in July and 
August, second in September, third 
in October and November and 
fourth in December. 

Bob Hope gained substantially 
during the year. He ran eighth in 
January, seventh in February, 
sixth in March, ninth in April, 
fourth in May and after a long 
vacation, ran fifth in the last three 
months of the year. 

The Aldrich Family was highly 
imstable and skyrocketed during 
the course of the year. It evidently 
gained from a shift in network and 
from remaining on the air during 
the summer, thereby gaining audi- 
bility. Other shows in the past have 
also come into their own during 
the summer, such as One Man's 
Family, The Hit Parade, and Kay 
Kyser. The Aldrich Family started 
the year in 34th position, then ran 
24th, 27th, 26th, 25th. The show 
was not rated for June, due to time 
and network changes, but showed 
up in fifth place in July. The last 
two weeks in June, the Aldriches 
had been in Jack Benn's spot, which 
may have had something to do with 
the sudden jump in the rating. 
Then they ran eighth, sixth, 11th, 
12th and made a remarkable spurt 
to take sixth in December. 

Major Bowes showed flashes of 
his old-time form. He started the 
year a poor eleventh, rose to tenth 
in February, ninth in March and 
sixth in April, dropped back to 
eighth in May but was in the money 


1 


Page 18 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


Ill— Division of Commercial Network Time 
By Program Types : Evening Programs 
(October, 1939 — ^April, 1940) 


IV— Division of Commercial Network Time 
By Program Types : Evening Programs 
(May to September, 1940) 


SEMI-CLASSICAL 2.5 


CLASSICAL 1 



Amount of Time 
on the Air 
Rank in 


Type of 

Ratin 

gs 

Range 

No. of 

% of 

% 

Program 

A verage 

Rank 

Loiv 

High 

Programs 

Time 

of Time 

Variety 

15.7 

1 

2.4 

40.6 

33 

26.3 

1 

Classical 

12.8 

2 



1 

1.7 

10 

Drama 

12.7 

3 

Q.2 


23 

16.7 

2 

Serial Drama 

12.5 

4 

lA 

23.6 

7 

7.6 

6 

Audience 








Participation 
Children's 

11.4 

5 

1.8 

24.4 

20 

15.9 

3 








Programs _^ 

11.1 

6 

10.3 

12.5 

3 

3.5 

8 

Semi-Classical 

10.0 

7 

9.9 

10.2 

2 

2.5 

9 

Popular Music 

9.0 

8 

3.0 

21.4 

15 

10.5 

4 

Familiar 








Music 

8.0 

9 

2.4 

11.5 

7 

5.3 

7 

Commentators 








and Talks_ 

6.3 

10 

1.5 

17.3 

9 

10.0 

5 


Amount of Time 
on the Air 
Rank in 



Ratings 

Range 

No. of 

% of 

% 

Type Average 

Rank 

Low High 

Programs 

Time 

of Ti 

Variety- 

12.6 

1 

1.3 

29.2 

30 

20.5 

1 

Drama 

9.9 

2 

2.2 

25.8 

21 

14.4 

3 

Aud. Particip. 

8.5 

3 

2.1 

20.9 

27 

20.1 

2 

Serial Drama 

8.5 

3 

4.4 

18.9 

6 

6.5 

7 

Popular Music 

8.1 

5 

3.4 

16.5 

12 

11.3 

5 

Familiar Music 

7.1 

6 

3.6 

9.5 

9 

8.4 

6 

Semi-Classical 

7.1 

6 

6.4 

7.7 

3 

2.4 

9 

Children's Pro- 








grams 

6.5 

8 

5.7 

7.3 

3 

4.5 

8 

Commentators, 
News and Talks. 








5.4 

9 

1.7 

14.5 

10 

11.9 

4 


' NOTE — Each program type has been allotted the number of hours which all programs 
in that type represent. The chart is based on the table of program types. Fifteen-minute 
programs five times a week rate as IV4, hours per week, 15-minute programs 3 times a 
week % hour, etc. 


in third spot in June. With the first 
five shows enjoying vacations in 
July and August, the clock was 
turned back to 1937 when the 
Major consistently led the parade. 
He passed One Man's Family and 
Kraft Music Hall which had been 
ahead of him earlier in the year. 
With the return of three of the 
leaders in September, the Major 
placed fourth then, taking seventh 
in October and November and 
eighth in December. 

Kay Kyser was in and out of the 
leaders throughout the year. Month 
by month he ran as follows : Sixth, 
ninth, tenth, eighth, seventh, 
seventh, third, second, fifth, 13th, 
11th, ninth. 


One Man's Family was consis- 
tently among the leaders for the 
first time in a long career. After 
starting at tenth, the show placed 
eighth, seventh, seventh, tenth, 
third, sixth, fourth, third, ninth, 
eighth, tenth. 

Kraft Music Hall started at a 
strong third in January, winding- 
up much lower in the fall. After 
January the month-by-month record, 
was fifth, fourth, fifth, third 
eighth, second, fifth, 12th, 20th, 
17th, 12th. In the first part of the 
year the show had little competition 
but in July it changed to the spot 
opposite Major Bowes. Bing Crosby 
was absent from the middle of 
August to the middle of November. 

Your Hit Parade was among the 


Beyond ASCAP 

INTERESTING outgrowth of 
the ASCAP-BMI controversy 
was a package recently sent 
to WPTF, Raleigh, N. C, by 
one of its listeners. The 
package contained three old 
volumes of some 225 musical 
selections, with copyrights 
dating as far back as 1850. 
The lady listener explained 
she had heard of the BMI- 
ASCAP dispute and was send- 
ing to the station the whole 
bundle of music, which had 
been in her family for years 
and over which she knew 
ASCAP had no control. 


leaders only during' the summer 
months, placing tenth in June, 
fourth in July, third in August and 
seventh in September. The rest of 
the time it ranged from 12th to 
19th. Tliis show has always been 
subject to extreme fluctuations. 


Leading Daytime Programs 

The leading daytime shows in 
December, 1940 were: 

1. Ma Perkins 

2. Pepper Young's Family 

3. Vic and Sade 

4. Life Can Be Beautiful 

5. The Woman in White 

6. Mary Marlin 

7. Right To Happiness 

8. Stella Dallas 

9. Our Gal Sunday 
10. Road of Life 

In December, 1939, the ten day- 
time leaders had been: 

1. Ben Bernie 

2. Ma Perkins 

3. Hobby Lobby 

4. Pepper Young's Family 

5. Vic and Sade 

6. The Guiding Light 

7. Mary Marlin 

8. The Woman in White 

9. Stella Dallas 
10. Goldbergs 
10. Road of Life 

Perhaps most interesting is the 


JBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 19 


fact that all ten leaders this past 
December were five-a-week quarter- 
hour serials. None of the Saturday 
or Sunday half-hour shows of vari- 
ous descriptions could make the 
grade. Truly significant of the grip 
of these homely serials is their con- 
sistency year in and year out. The 
old stand-bys keep about the same 
rank year after year despite the 
fact that ratings of daytime pro- 
grams are more closely bunched. 
Also of interest is the fact that a 
single manufacturer, Procter & 
Gamble, pioneers in presenting 
multiple daytime serials, sponsored 
the first seven as well as the tenth 
ranking show. 

Newcomers to the first ten were 
three in number, Life Can Be 
Beautiful (which did amazingly 
well to attain fourth place). Right 
to Happiness and Our Gal Sunday. 
Leaders of December 1939 but not 
1940 were Ben Beitiie who changed 
to an evening hour. Hobby Lobby 
which left the air and the Gold- 
bergs. 

Taking only the serial dramas for 
the month of December, Ma Per- 
kins has led for the past three 
years. Pepper Yoimg's Family 
placed second in 1939 and 1940, Vic 
& Sade third in both years and 
Road to Life tenth in both years. 

Sets in Use 

The percentage of sets in use at 
some time during the day had 
fluctuated very little for some years 
before the outbreak of present hos- 
tilities abroad. For the period from 
October, 1935, to April, 1940, the 
low point for the average week-day 
was reached in July, 1936, at 56.8%. 
The pre-war high was attained in 
February, 1937 at 73.4%. Starting 
with September, 1939, when the war 
broke out, each monthly figure set 
a new record for the corresponding 
month since October, 1935. This 
trend continued until April, 1940, 
which failed to better the figure of 
April, 1938. The all-time high for 
the average week-day was 76.9% in 
January, 1940. 

Sunday listening shows vdder 
fluctuations than week-days, 
largely due to outdoor recreation in 
the summer time. But the trend to 
greater listening was equally pro- 
nounced on this day. In August, 
1937, a mere 45.3% of set owners 
tuned in their sets. This low-point 
was not even approached in subse- 
quent summers. From July, 1939 
there was a steady, month-by-month 
rise from 56.9% to a new high -of 
78.3% in January, 1940. 

During the standard time period, 
listening is about 11% greater than 
during daylight saving time. 

Gain in News Audience 

The CAB made a special com- 
parison of listening to all news pro- 
grams, sponsored and sustaining, 
during the winters of 1939-40 and 
1938-9, on Wednesday nights. The 
national average rating for such 
programs broadcast between 5 and 
8 p.m. (EST), increased 39% from 
14.1 to 19.7. For the later hours 
(8-12 o'clock) on the same night 
of the week the increase in the rat- 
ing was even greater, 55% or from 
9.7 to 15.1. It appears that in times 
of emergency people seek late eve- 
ning news from the radio to sup- 



COMMENTATORS congress convened in the House 
of Representatives restaurant on opening day of the 
77th Congress Jan. 3. Pictured by alert WRC-WMAL 
lensman in the usual order are thought-molders Bauk- 
hage, NBC; John B. Hughes, Don Lee network; 
Stephen McCormick, MBS-WOL, Washington; Albert 
Warner, CBS; Fulton Lewis jr, MBS; H. V. Kalten- 
born, NBC; Dorothy Rockwell, WQXR, New York; 


Earl Godwin, NBC. Questions before the House in- 
cluded problem of obtaining adequate synonym for 
"I was told today on the highest authority". Con- 
clave was arranged to debate synonym problem as 
well as others of mutual concern to the "fingers on the 
pulse" boys. Possible outgrowth of this impromptu 
session may be a commentator group to consider knot- 
ty problems that they sometimes face individually. 


plement their evening newspapers 
more than in ordinary times. 

In December, 1939, the average 
rating of four sponsored network 
news programs was 9.6%. A year 
later the figure for seven such pro- 
grams was identical. This repre- 
sents a substantial increase in the 
audience of such presentations. The 
old favorites, like Lowell Thomas 
increased their ratings consider- 
ably. 

In the summer of 1939, news and 
commentators took up 7.5% of 
sponsored network time compared 
with 11.9% in 1940. In 1939 this 
program type ranked ninth out of 
ten with an average rating of 5.0 
compared with a ranking of ninth 
out of nine with an average rating 
of 5.4 in 1940. In per cent of time, 
the type ranked seventh in 1939 
and fourth in 1940. 

Geographical Areas 

Very little difference in listening 
by geographical areas is evident 
except for the Pacific Coast, where 
there are substantially more sets in 
operation during the early evening 
hours due primarily to differences 
in time and the fact that the most 
popular programs are scheduled on 
eastern time. 

Special Events and Sports 

During the year 1940 the CAB 
continued its custom of issuing rat- 
ings from time to time on public 
events of outstanding interest. 1940 
was most prolific in this respect,- 
with a heated political campaign 
and b11 the fanfare that goes with 
it. The audiences of many of the 
candidates were reported by the 
CAB during the fall. Also during 
the year there were numerous re- 
ports on sports broadcasts and 
other national and international 
events. 

President's Addresses 

The Jackson Day Dinner address 
on Jan. 8 attained a rating of 
25.2%, bettering the President's 
rating of 16.7% on the same oc- 
casion in 1939. Both were below his 
mark of 32.6 in 1936. 

In a broadcast from Washington 
over the three major networks 
2-2:30 p.m. on Thursday, May 16, 
the President was reported heard 
by 22.8% of the set owners inter- 
viewed. 

His address at Charlottesville, 


THEY TRIED RADIO 
And Carbon Coal Co. Sales 
Made 20% Increase- 


YOU can't sell coal door to door, 
and Carbon Coal Co., Des Moines, 
wasn't satisfied with the results of 
other sales methods. So it tried 
radio early in 1940, using Gene 
Shumate's Sports Slants on KSO. 

Says B. C. Holm, Carbon Coal 
v-p: "Almost immediately we be- 
gan receiving both telephone and 
personal orders or inquiries about 
our various grades of Iowa and 
Eastern coal." 

When fall rolled around an in- 
tense evening announcement sched- 
ule was worked out over both KSO 
and KRNT. 

And here's what happened: 
"Carbon Coal Co. used no other coal 
advertising during the 1940 seasons 
and when the year ended retail 
coal sales were up more than 20% 
over the same months in 1939. 
While 1940 was a better hearing 
year in general than 1939, it was 
only 5% better, the other 15% in- 
creasing in sales coming from ra- 
dio." 

Carbon's agency is Son de Reg- 
ger & Brown Adv. Agency, Des 
Moines. 

Va., on June 10, in which he de- 
nounced Italy's entrance into the 
war, produced a rating of 45.5% — ■ 
the highest rating ever recorded 
by the CAB for a speech of any 
kind. It was carried by four net- 
works, - _ . 

Other Events 

The ceremonies attendant upon 
the opening of Congress Jan. 3, 
1940, were heard by 16.1% of the 
radio owners, comparing closely 
with the figure 16.3 a year earlier. 

The late Neville Chamberlain, in 
a trans-Atlantic broadcast on Jan. 
9, was rated r.t 13. 

Col. Charles A. Lindbergh was 
rated at 7.7 in a broadcast by 
CBS on May 19. 

The speech of King George VI, 
picked up by the major networks 
at 1 p.m. Sept. 23, was reported by 
7.2% of the set owners interviewed. 

The Political Campaign 

The political fight officially 
opened with the Republican Na- 
tional Convention in June. On Mon- 
day, June 24, 25.2% of the radio 


homes were tuned to the broadcast 
and on Tuesday, June 25, 27.3%. 

The Democrats held their conven- 
tion in July. On Monday, July 15, 
the rating was 24.0 and on the next 
day, 32.9 including mentions for 
the address of Senator Alben W. 
Barkley. During the day it had 
been announced that he would de- 
liver a message to the Convention 
on behalf of the President. 

The acceptance speeches of the 
Republican nominees were also re- 
ported by the CAB. Willkie's 
speech, broadcast from Elwood, 
Ind., over all four national net- 
works attained the highest rating 
recorded for a political speech in 
the ten years of the CAE's re- 
search. 37.8% of the questioned 
owners of radio receiving sets re- 
ported having heard the G. O. P. 
candidate in their homes. In 1936, 
Alfred M. Landon's speech broad- 
cast from Topeka, Kan., ranted 28.5. 

17.3% of set owners reported 
hearing Senator Charles L. Mc- 
Nary's acceptance address on Aug. 
27. The major part of the cere- 
monies was carried by Mutual, 
NBC-Red, and CBS. 

On Sept. 20, the President's ad- 
dress from Philadelphia, aired over 
CBS, NBC-Blue and Mutual, rated 
only 8.9%. The speech was made 
at 4 p.m. on a Friday. 

Political Resume 

The closing political speeches 
came thick and fast. Here is a 
resume of them : 

Oct. 28th — Presi<tnt Roosevelt from 
Madison Square Garden at 10 p.m., (NBC 
Red & Blue), 36.4; Wendell L. Wlllkie 
from Louisville, at 10:30 p.m. (Columbia), 
16.5. 

Oct. 29 — Wendell L. Willkie from 
Charleston, W. Va., at 10:30 p.m. (NBC 
Red), 20.7; Joseph C. Kennedy from New 
York City at 9 p.m. (Columbia), 19.2. 

Oct. 30 — President Roosevelt from Bos- 
ton at 10:15 p.m. (NBC Red, Columbia, 
Mutual), 38.7; Dorothy Thompson from 
New York at 8:30 p.m. (Columbia), 11.7. 

Oct. 31— Wendell L. Willkie from Cam- 
den, N. J., at 8:30 p.m. (Columbia), 19. 

Nov. 1 — President Roosevelt from the 
Academy of Music, Brooklyn, N. Y., at 
9:00 p.m. (NBC Red, Mutual), 37.3; Cor- 
dell Hull from Washington at 9 :45 p.m. 
(NBC Red & Blue), 18.8. 

Nov. 2 — President Roosevelt from Cleve- 
land, at 9 p.m. (NBC Red, Columbia), 37.0; 
Wendell L. Willkie from Madison Square 
Garden at 10:15 p.m. (NBC Red & Blue, 
Columbia & Mutual), 30.6. 

Generally, the President spoke 
over two or more networks, while 
Mr. Willkie spoke over one net- 
work. On Saturday night the Presi- j 
(Continued on page 50) 


Page 20 • January 13, 1941 


BROADCASTING • Broadcast Advertising} 



AND ALL OKLAHOMA LOVES ELSIE AND ELMER 


* Whfile most stations are still silent and 
others are sandwiching bulletins by a 
sleepy-voiced announcer between tran- 
scriptions, WKY is on the air with "Sun- 
rise Roundup," claiming the attention of 
thousands of Oklahoma farm families with 
some of the liveliest entertainment of its 
broadcast day. 

"Sunrise Roundup," a WKY-produced 
feature, broadcast daily from 6:00 to 6:30 
a. m., combines the continuity of a day- 
time strip with the per^sonal loyalty of a 
rural show. Elmer Putter is wooing Li'l' 
Elsie, typical 1941 streamlined model farm 
kids, in typical rural fashion ... an Al- 
drich Family with an Oklahoma back- 
ground. It is fast-moving and sparkling 


with vocal and instrumental music and, in 
addition, incorporates all the news and in- 
formation of prime interest to rural folk. 

Within a few weeks, more than 8,000 
requests for the program's original signa- 
ture song were received. 

Behind "Sunrise Roundup" are 
WKY's superlative production facilities 
and the full force of its statewide exploi- 
tation. It is definitely on the way up and 
a real opportunity for a sponsor to gain for 
his product the friendship and loyalty of- 
many thousands of rural Oklahomans. 

"Sunrise Roundup" is available for 
sponsorship in quarter-hour units either 
three or six times per week. Write or wire 
for prices and availabilities. 


WKY^ 

OKLAHOMA CITY 



NBC Affiliate— 900 Kc. 


Owned and Operated bv 
The Oklahoma Publishing Company 
The Oklahoman and Times 
The Farmer-Stockman — Mistletoe Express 
KVOR, Colorado Springs 
KLZ, Denver (Under Alliliated Management) 
Represented by The Katz Agency, Inc. 


Action by Networks Forecast 
On Hitch-Hike Announcement 

Advertisers Soon to Be Approached on Subject, 
Says Rosenbauni, Reviewing IRNA Action 


ACTION by the major networks to 
restrict so-called "hitch-hiker" an- 
nouncements early this year was 
predicted by Chairman Samuel R. 
Rosenbaum of Independent Radio 
Network Affiliates and president of 
WFIL, Philadelphia, in a Jan. 2 re- 
port to the membership. 

Elaborating on the results of 
conferences of IRNA network ne- 
gotiating committees with NBC 
and CBS, Mr. Rosenbaum said that 
both networks had confirmed their 
intentions with regard to such an- 
nouncements and that advertisers 
soon would be approached. 

The NBC negotiating committee 
is made up of Martin Campbell, 
WFAA-WBAP-KGKO, Dallas-Fort 
Worth; Edwin W. Craig, WSM, 
Nashville; Paul W. Morency, 
WTIC, Hartford; George W. Nor- 
ton Jr., WAVE, Louisville; Mr. 
Rosenbaum. They met with Presi- 
dent Niles Trammell, Vice-Presi- 
dent Mark Woods and Vice-Presi- 
dent and General Counsel A. L. 
Ashby. 

The CBS negotiating committee 
comprises Messrs. Don Elias, 
WWNC, Asheville; Mark Ethridge, 
WHAS, Louisville; I. R. Louns- 
berry, WGR-WKBW, Buffalo. They 
conferred with Edward Klauber, 
Executive Vice-President; Paul W. 
Kesten, Administrative Vice-Presi- 
dent, and M. R. Runyon, Stations 
Vice-President. 

Plans of Network 

"NBC confirmed its intention to 
carry out, as soon as practicable 
after Jan. 1, 1941, the commitments 
previously given to IRNA with re- 
gard to restrictions on the so-called 
hitch-hiker announcements, to the 
effect that NBC would approach 
certain of its clients with the re- 
quest that they bridge their hitch- 
hiker announcements with theme 
music so as to make them appear 
as part of the previous program 
period, and that where sponsors 
have been producing both a trailer 
and a following spot in the station- 
break, every effort will be made to 
induce sponsors to use only one, 
and to produce that under the pro- 
cedure just outlined," Mr. Rosen- 
baum reported. 

"Evidence was also submitted of 
the success with which NBC was 
meeting in its program of reducing 
the length of continuities in both 
sustaining and commercial pro- 
grams, especially in regard to mo- 
tion picture promotions. Action was 
deferred until a subsequent meeting 
on certain modifications of network 
practices which IRNA expects to 
obtain, but which are possibly cov- 
ered by portions of the proposed 
network regulations now under dis- 
cussion by the FCC." 

CBS likewise confirmed the com- 
mitments with regard to hitch- 
hiker announcements, Mr. Rosen- 
baum reported. It was also agreed 
that CBS would recognize and re- 
name its merchandising service. 


against which complaint had been 
registered. Hereafter it will be 
known as a program promotion de- 
partment, he reported, the funda- 
mental purpose of which is to be 
the stimulation of programs on 
CBS in which cooperation of sta- 
tions would be requested in special 
cases. In every case the individual 
station operator will determine to 
what extent he should go in pro- 
gram promotion. The IRNA com- 
mittee, according to Mr. Rosen- 
baum, expressed its entire satisfac- 
tion with these decisions. 


New Armour Series 

ARMOUR & Co., Chicago (Treet), 
on Jan. 20 drops Your Treat and 
replaces it with a thrice-weekly 
quarter-hour musical variety pro- 
gram Treet Time on 46 stations. 
Buddy Clark will act as singing 
star and m.c. on the program which 
will feature Frank Kettering and 
his orchestra and Marie Gifford, 
Armour's home economist, who will 
present helpful hints to housewives. 
Stations being used are KGNC 
WGST WBRC WEEI WBEN 
WMT WCSC WBT WGN WLW 
WGAR WFAA KLZ KRNT WXYZ 
KDAL KMMJ WTIC KTRH 
WMBR WDAF KFI WMC WIOD 
KSTP WWL WEAF WTAR WKY 
KYW WCAE KGW WJAR WMBG 
KMOX KPO WGY KOMO KHQ 
WSYR WFBL WFLA KTUL WRC 
WNAX WFOY. Lord & Thomas, 
Chicago, handles the account. 


Derby Food Spots 

DERBY FOODS Inc., Chicago (Pe- 
ter Pan Peanut Butter), during the 
week of Jan. 7 conducted a special 
campaign of four spot announce- 
ments daily on 26 stations. Stack- 
Goble Adv. Agency, Chicago, is 
agency. 


I'RESIDENT ROOSEVELT'S fif- 
teenth fireside chat of Dec. 29 enjoyed 
a rating of 59, according to C. E. 
Hooper Inc. Based on this rating, it 
is estimated 16,500,000 families, or 
about 50,000,000 persons in the United 
States, heard the talk, the largest au- 
dience ever reported by Hooper. 


24 More for Omar 

OMAR MILLS Inc., Omaha, on 
Jan. 6 and 13 adds 24 stations to 
its six-weekly one - minute an- 
nouncement campaign for Omar 
Flour, making a total of 44 stations 
being used [I^roadcasting Jan. 1]. 
New selected stations include 
KGIW, KGHF, KFKA, KFXJ, 
KLZ, KOA, KGNF, WJAG, KOBH, 
KVRS, KDFN, KYSM, KGKY, 
KMMJ, WOW, KSOO, KFAB, 
WNAX, KOB, WHO, WMT, KMA, 
KGLO, KATE. Hays MacFarland 
& Co., Chicago, placed the business. 


Standard Oil of Indiana 
Starts 65-Station Series 

STANDARD OIL Co. of Indiana 
(Red Crown products), on Jan. 6 
started a 26-week campaign of six- 
weekly one-minute transcribed an- 
nouncements on 65 stations in 14 
Midwest States, placed by McCann- 
Erickson, Chicago. Everett 
Mitchell, NBC farm news commen- 
tator, is featured in this tran- 
scribed series which offers prizes 
such as radios, watches and travel- 
ing bags to farmers for outstand- 
ing agricultural accomplishments. 

Farm news and seasonal agricul- 
tural hints by Mitchell will be other 
features of the series. Selected 
times for the release of these an- 
nouncements vary but all are at ap- 
proximately the noon hour. Sta- 
tions are : 

KABR KDFN KFAM KFEQ KFH 
KFRU KFVS KFYR KGDE KGHF KGHL 
KGLO KGNO KLPM KLZ KMA KROC 
KSAL KSCJ KSO KSOO KWOC KWOS 
KWTO KYSM WBCM WBOW WCBS 
WCCO WDAF WDAN WDAY WDGY 
WDZ WEAU WEBC WEBQ WFBM 
WGBF WHBF WHLB WHO WIBA WIBM 
WIBW WJIM WJR WKBH WKZO WMAM 
WMAQ WMBD WMBH WMFG WNAX 
woe WOOD WOWO WROK WSBT 
WSOY WTAD WTAQ WTMJ WMT. 


WPTF Tests 50 kw. 

WPTF, Raleigh, according to an 
announcement by Richard H. Ma- 
son, general manager, will be ready 
for 50,000-watt operation the end 
of January. With the new Westing- 
house-equipped 50 kw. transmitter 
plant completed and two 370-foot 
Blaw-Knox towers erected, the sta- 
tion is now conducting tests. Early 
engineering estimates show that 
the station's 5-10 millivolt contour 
will stretch out 30 to 40 miles more. 


AS A PATRIOTIC gesture, Bulova 
Watch Co., Ltd., Toronto, is remind- 
ing Canadians several times daily fol- 
lowing the usual Bulova time signal 
to buy War Savings Stamps. Account 
is handled by MacLaren Adv. Co. Ltd., 
Toronto. 



Mr. Deal 


Associated Plans 
Basketball Series 

Total of 109 Games Placed 
By Coast Oil Sponsor 

OFFERING a schedule of 109 in- 
tercollegiate basketball games to 
Pacific Coast listeners. Tide Water 
Associated Oil Co., San Francisco, 
is sponsoring the 
largest list of 
cage contests ever 
broadcast on the 
West Coast, ac- 
cording to Harold 
R. Deal, manager 
of advertising 
and sales promo- 
tion. The series 
started Dec. 17 
and continues 
through to the 
final games of the 
Pacific Coast conference March 8. 
Account is placed through Lord & 
Thomas, San Francisco. 

In the San Francisco area the 
schedule covers all home games of 
Stanford, California, Santa Clara, 
St. Mary's and the U of San Fran- 
cisco. A list of 45 games will be 
broadcast, KQW, San Jose, and 
K R W , Oakland, dividing the 
schedule. Doug Montell and Martin 
Hill will do the play-by-play. In 
Southern California 23 games of 
the U of Southern California and 
the U of California at Los Angeles 
will be broadcast over KFWB, Los 
Angeles, by Frank Bull. 

Ten home games of the U of Wash- 
ington will be broadcast on KRSC, 
Seattle, by Ted Bell. A special net- 
work will be utilized for Pacific 
Northwest conference games in 
which Washington State, U of 
Idaho, Oregon State College, U of 
Washington and U of Oregon will 
be playing. 

Sixteen games in which the U of 
Oregon will be at home in Eugene 
or in which Oregon State will be 
at home in Corvallis will be origi- 
nated by KWJJ, Portland, Ore. 
Jack Shaw and Marshall Pengra 
will be heard on games originating 
in the Oregon area. 

Home games of the U of Idaho at 
Moscow will be originated over 
KRLC, Lewiston, while games 
played on the home court of Wash- 
ington State at Pullman will be 
originated by KFIO, Spokane. 

Depending on the point of origi- 
nation and the area to be served, 
special network facilities have been 
worked out whereby KRSC, KWJJ, 
KRLC and KFIO in the Pacific 
Northwest are linked. 



WESTINGHOUSE service buttons, awarded for note- 
worthy dispatch of duties, were presented to 10 sta- 
tion employes at a Christmas Eve party by Maj. John 
A. Holman, general manager of KDKA, Pittsburgh. 
At the presentation around one of the dinner tables 


are (1 to r) Ted Kenney, Carl Wyman, Herbert Irving, 
Joseph A. Baudino, Maj. Holman, Charles Bickerton, 
Howard Giles, G. Dare Fleck, Elvyn Sollie, Ward 
Landon. Joseph Honzo, the 10th recipient, was on duty 
at the time and is not in picture. 


Page 22 • January 13, 1941 


BROADCASTING • Broadcast Advertising! 



BROADCASTS 




ILOUIS 


Exclusive 
NBC RED Network 

OUTLET 
in ST. LOUIS 


FAVORITE PROGRAMS 

In fhe Radio Daily's Annual 
Na+ion-Wide Radio Critic's Poll 

Emphasizing again KSD leader- 
ship in listener preference pro- 
granns, having top rank in "firsts," 
in 17 popularity polls since 1935. 


Popularity Poll 
"Firsts" 

PROGRAMS: 

★ JELLO PROGRAM 

ir PEPSODENT (Bob Hope) 

★ INFORMATION PLEASE 
TEXACO (Fred Allen) 

★ KRAFT MUSIC HALL 

★ CHASE & SANBORN 

(Edgar Bergen) 
ir FIBBER McGEE AND MOLLY 

ENTERTAINERS: 

★ JACK BENNY 

★ BOB HOPE 
FRED ALLEN 

★ BING CROSBY 

★ EDGAR BERGEN 

★ FIBBER McGEE AND MOLLY 

★ KAY KYSER 

if On KSD 



BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 23 


Uniting its eastern and western radio wires on January 5, 
United Press created for the first time in radio history a coast- 
to-coast news wire for radio exclusively. 

Simultaneously United Press established new radio news 
bureaus at Denver and Salt Lake City, added substantially to 
its radio facilities in the Portland, Oregon,- Los Angeles and 
Kansas City bureaus. 

With a single great network now spanning the nation, United 
Press offers newscasters the fastest, fullest news service in radio. 


m 


WHAT THIS 
MEANS TO 


Faster national and 
foreign news coverage. 

Fuller regional news 
coverage. 

★ ■ 

Full day and night 
radio news coverage 
throughout the nation. 

•★'^ 

Full Sunday radio news 
coverage, nation-wide. 

Availability, for the first 
time, to many stations of 
a news wire written and 
edited expressly for radio. 

Availability, for the first 
time, to all stations of the 
10 United Press Radio 
News Wire Features^ 
spot-news bonuses United 
Press alone provides. 


§M 


^^^^^^^ 

^1 I I Id 


UNITED 


R E S S 


THE MODERN NEWS SERVICE 


President Approves Selection 
Of Kirby for Army Radio Post 

NAB Public Relations Director to Serve During 
Crisis at Liaison to Handle Broadcasting 


WITH APPROVAL of President 
Roosevelt, the War Department 
Jan. 7 announced the appointment 
of Edward M. Kirby, director of 
public relations of 
NAB, as expert 
i n broadcasting 
for the Army on 
a "dollar-a-year" 
basis. In his new 
post, which he is 
expected to take 



over about Feb. 1, 
Mr. Kirby will 
handle radio liai- 


Mr. Kirby son for the public 
relations branch 
of the Army, with emphasis on 
programming and morale-building 
work. 

Predicted by Broadcasting sev- 
eral months ago [Broadcasting, 
Oct. 15], the Kirby appointment 
will be for duration of the emer- 
gency. He will take a leave of ab- 
sence from the NAB, and presum- 
ably will devote full time at the 
outset to the Army work. Later on, 
it is presumed, he will be in a posi- 
tion to divide his time between the 
trade association and the War De- 
partment headquarters in Wash- 
ington. 

Takes Oath 

A graduate of Virginia Military 
Institute in 1926, as a second 
lieutenant, Mr. Kirby originally 
was slated for reinstatement in 
the Army reserve with rank of 
major. Subsequently, however, it 
was decided to create the post of 
civilian expert on the "dollar-a- 
year" basis, with a leave of absence 
from the NAB, remaining on its 
payroll. The NAB board approved 
this arrangement several weeks 
ago, upon recommendation of NAB 
president Neville Miller. 

The notice of Secretary of War 
Stimson to Army Chief of Staff 
General George C. Marshall, reads 
as follows: 

"Edward Montague Kirby is 
hereby appointed, with the ap- 
proval of the President, as expert 
in the field of radio broadcasting 
at $1 per annum i.i the office of the 
Chief of Staff (second supple- 
mental National Defense role), to 
take effect when he shall have en- 
tered duty, on which date he will 
take the oath of office prescribed 
by Section 1757 of the Revised 
Statutes of the United States. 

"By order of the Secretary of 
War: John W. Martyn, administra- 
tive assistant." 

Mr. Kirby took his oath of office 
Jan. 7. Because he is now assigned 
to the BMI-ASCAP music situa- 
tion, he could not report for duty 
immediately. It is expected, how- 
ever, that he will take over his new 
post prior to the end of January. 

Mr. Kirby's work at the NAB, 
it is understood, will be divided 
among present members of the 


staff. Russell P. Place, counsel, will 
take over his functions as secretary 
of the Code Compliance Committee. 
Arthur Stringer, promotion direc- 
tor, will take over certain of the 
public relations functions, with C. 

E. Arney Jr., assistant to Presi- 
dent Miller, supervising part of the 
public relations and Joe Miller, La- 
bor Relations Director, taking over 
publicity and press contacts. Paul 

F. Peter, research director, also 
will assume portions of the work 
of the public relations department. 

The precise organization of the 
new Radio Section of the Army has 
not been completed. Mr. Kirby will 
report to Lieut. Col. Ward H. 
Maris, chief of the public relations 
branch in the office of the Deputy 


TEMPERED to provide full voice 
for morale-building and military 
defense services, wartime needs of 
the nation can best be served 
through private operation of the 
country's broadcasting facilities. 
This thesis is developed in a 
treatise. Controlling Broadcasting 
in Wartime — A Tentative Public 
Policy, by Carl Joachim Friedrich, 
director of the Radiobroadcasting 
Research Project, conducted under 
a Rockefeller Foundation grant at 
Harvard U's Littauer Center, and 
Jeanette Sayre, his research asso- 
ciate. 

The treatise, and another on The 
Development of the Control of Ad- 
vertising on the Air, have been 
printed in booklet form prior to re- 
lease in Public Policy, publication 
of the Harvard Graduate School 
of Public Administration. 

Private Operation 

According to the Friedrich's aca- 
demic analysis of the broadcast 
situation during a time of wartime 
crisis, both the Government and the 
public could be served most satis- 
factorily under continuing private 
operation of radio facilities. Al- 
though there necessarily would be 
a bigger Government finger in the 
pie, possibly through vi^artime news 
restrictions and tightening of con- 
trol over international broadcast 
activities, a cooperating private in- 
dustry could at once maintain the 
Constitutional rights of freedom 
of expression and at the same time 
serve the government in the na- 
tional defense effort, it was pointed 
out. 

Dr. Friedrich cited four basic 
factors to be considered in de- 
termining how radio broadcasting 
should be operated and controlled 
during a war — military needs, with 
radio an important weapon in the 
equipment of armed forces; morale- 
building; national defense against 
espionage, sabotage and similar 
activities; the task of maintaining 
goodwill abroad, particularly in 
Latin America. 

He also cited three major alter- 
native suggestions for control — 
putting the entire industry under 
the armed forces; taking over all 
broadcasting activities into the 


Hams and WAR 

THE War Department has 
announced that licensed radio 
amateurs will be given the 
opportunity of communicat- 
ing with its network control 
station, WAR, at specified 
periods. The action was taken 
by Army communications of- 
ficials to train amateurs in 
Army sending and receiving- 
style. Frequencies used by 
WAR will be 4,025 and 13,- 
320 kc. 


Chief of Staff. At present there is 
a Radio & Pictorial Section. The 
units, however, will be separated, 
with Mr. Kirby assigned to radio. 

Handling all radio liaison for 
the Department during the current 
period of non-involvement, the sec- 
tion will seek better coordination 
of relations with radio in fostering 
recruiting and in keeping the public 
informed. Program originations in 
army cantonments, writing of 


Government leaving administra- 
tion to a civilian director-general, 
as was done with railroads during 
World War I; leaving the general 
broadcasting business as is, but sub- 
jecting it to a measure of censor- 
ship, presumably under the Army 
censorship boaTd, and commandeer- 
ing as much time as may be re- 
quired for government purposes. 
The article pointed out that al- 
though "the legislation now in force 
(Communications Act of 1934) 
leaves it entirely up to the Presi- 
dent to go as far as he wishes". 
Congress "evidently recoiled from 
prejudging what might be the pros 
and cons of several alternative 
schemes". 

Life As Usual 

"Listening to radio has become a 
major feature of our folkways," 
Dr. Friedrich commented. "Since 
morale depends in part upon main- 
taining as much as possible of the 
established everyday life, this cer- 
tainly would suggest going on with 
broadcasting programs much in the 
accustomed manner. No doubt, 
ample time could and should be pro- 
vided for the Government, national, 
state and local, to reach the citizen 
and inform him about what is go- 
ing on. Who should develop these 
programs is another matter. 

"It is more likely to prove con- 
vincing, Americans being what they 
are, if as much as possible in the 
way of educational and informa- 
tional material can be presented 
through channels not obviously 
governmental in nature. In view of 
the fact that most radio program- 
ming is at present being paid for 
by advertisers, either directly or in- 
directly, there is no good reason 
why this large expense should be 
added to the Government's already 
crowded budgetary requirements. 
The extensive cooperation of sta- 
tion owners and advertisers with 
the Government in the present na- 
tional defense effort points to the 
fact that in a national emergency 
broadcasters would go far in pro- 
ducing the 'morale-building' pro- 
grams which the Government 
would otherwise have to originate 
itself." 


scripts for recruiting, and similar 
activities will be cleared through 
this unit. There is no censorship 
aspect involved. Such work, if any, 
would fall within the sphere of the 
military intelligence rather than 
the public relations branch. 

Diverse Background 

It is expected the Radio Section 
will have an enlarged staff of script 
writers, as well as contact officers 
in the various corps areas. Empha- 
sis will be placed upon keeping 
conscripted "trainees" in touch 
with home activities and of main- 
taining public morale. 

Mr. Kirby was selected because 
of his familiarity with broadcast- 
ing "shop" operations, as well as 
his military background. His work 
with the NAB during the last two 
years has brought him in intimate 
contact with religious, educational, 
civic and women's groups, as well 
as the public. 

At 34 Mr. Kirby has been public 
relations director of NAB since 
its reorganization in 1938. Prior 
to that he was promotion manager 
of WSM, Nashville, and of its 
parent National Life and Accident 
Insurance Co. After graduation 
from VMI in 1926, he joined the 
staff of the Baltimore Sun, and 
went from that paper to advertis- 
ing agency woik in Nashville, join- 
ing C. P. Clark Inc. He is married 
and has a two-year old daughter. 


CALL LETTERS assigned to recent 
new station grants are : WHLN, Har- 
lan, Ky. ; KSWO, Lawton, Okla. ; 
WKRO Cairo, 111. ; WRLC, Toccoa, 
(la. ; WMAW, Worcester, Mass. ; 
KPOW, Powell, Wyo. 



THOUGHTS of emerald-green fair- 
ways buzz through the head of A. 
E. Joscelyn, general manager of 
WBT, Charlotte, as he fondles the 
$150 worth of golf hooks and bag 
presented to him as a Christmas 
surprise by the WBT staff. Over- 
whelmed at the tribute. Golfer 
Joscelyn declared he was the proud- 
est boss of the year. 



Private Broadcasting in Time of War 
Is Advised as Aid to Morale of Public 


Page 26 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



WITH THESE 


STATIONS! 


Oldtime Texans "fanned" their gatlin' guns when 
they wanted to cover a wide field in a hurry. Today, 
quiclc-on-the-draw advertisers can cover 363,551 
Texas radio homes (35% of the total for the state) 
lightning fast .... can effectively "fan" strategic 
markets from the Panhandle to the Rio Grande Val- 
ley by scheduling these four must stations: 


KGIIChmlo KF VO nocK KTSH 


KRGV 


Complete data on these stations and their markets 

upon request, or wil 


is probably already in your file. If not, it will be sent direct, 
be furnished, gladly, by — 


HOWARD H. WILSON COMPANY, REPRESENTATIVE 

New York Chicago Kansas City San Francisco 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 27 



Heaven, to Advertising Men, is not some 
nebulous, misty space . . . scattered with 
angel-wings and harps. Heaven is here . . . 
and now ... fOfiflj. 

Heaven is where the Dollars Qrow . 

Heaven is where a myriad "Stars" shine so 
brightly, through day and night, that Sales 
drop down to the Business Man's lap like 
Stardust flung by a million comets. 

[Heaven is where you can put your money 
I . . and get returns . . . not alone from your 
own star •. . . but from all the blazing sky- 
jul of meteors selected by hundreds of 
other advertisers, just as determined to 
shine as you. 


Heaven ... in short 
NETWORK. 


is the NBC RED 


For the RED "Stars" have been filling the 
air-waves, day and night, since the first 
evening of radio. Even by day, their light 
won't grow dim. With all 7 peak-popular 
daytime programs ...the programs women 
listen to most ... the Red keeps drawing 
its listeners back. They are afraid of miss- 
ing something they love. 


tertainers . . . musicians, comedians, news- 
casters, great actors ... "names" with such 
glitter that NBC RED has 4 of the first 5 
CAB rated evening programs ... 6 out of 
the first 10 ... 9 out of the first 1 5. Look 
at it another way. Of the first 15 leading 
nighttime programs, NBC RED has Nos. 
1,2,4,5,8,10,11,12,15. 


So naturally, from Sunday through Satui;-^ 
day . . . the nation keeps listening . . . keeps 
looking to RED as you'd search the 
Heavens to find the "Big Dipper." They 
know NBC RED has the comets . . . the 
starlight . . . that far-away outshine all 
other networks. 

They listen . . . and golden Stardust falls 
into your basket ("till" to youl) . . . 
The Stardust of Sales . . . not alone from 
yoMr message . . . but from 1 4 bright years 
of prestige and distinction in all RED 
NETWORK programs. / 

This national audience naturally has great 
confidence in what the RED offers. They 
listen . . . they buy. 

/ 

Here, indeed, is a Heaven for any adver- 
tiser. Why not take a piece, for yourself? 


By night, the air fairly crackles with "star- NATIONAL BROADCASTING COMPANY, 
light" » . . with NBC RED's brilliant en- A Radio Corporation of America Service. 


NBC 



NETWORK 


THE NETWORK MOST PEOPLE 
LISTEN TO MOST 


All-Time Record in Annual Time Sales 
Registered in 1939 by Major Networks 

WITH COMBINED time sales for the Red time sales for December 

the year near the hundred million were |3,786,901. NBC-Blue wound 

dollar mark, the nationwide net- up the year with a cumulative total 

works closed their books in 1940 of $10,707,678, an increase of 23.9% 

registering the largest time sales over $8,643,618, the figure for 1939. 
in network history. Total CBS, Blue billings for December 

NBC, and MBS grosses for the amounted to $1,122,972, making the 

year amounted to a record-break- total NBC Blue and Red billings 

ing $96,455,603, a gain of 16% for the month $4,909,873. Cumula- 

over the 1939 cumulative total of tive NBC total for 1940 reached 

$83,113,801. the peak of $50,663,000, surpassing 

Not only was a record established the 1939 total of $45,244,354 by 

with the cumulative total for 1940, 12%. 

but in every month of 1940 each . Monthly Time Sales 

network showed an increase in time 

sales over the corresponding month % Gain 

of 1939. Ending the year strongly, '''' 

time sales for December, the second NBC-Red 

best month of the year, were jan. $3,496,393 8.9% $3,2ii,i6i 

$9,306,845, up 14.5% from the Feb. 3.226.983 8.5 2,975.258 

$8,126,601 total for December 1939 March 3.338,440 1.2 3.297.992 

Radio activities of the political May 3,216.940 6.3 3,025.538 

parties in October swelled the June 2,919.405 5.8 2,759.917 

billings for that month to the high- j»| 2'7i3.798 

est of the year, while the time sales sept. 3,132,005 13.9 2,750.688 

in August were the lowest of any Oct. 3.842,195 11.5 3,446.134 

Tnnn1->i m 1 P4n Nov. 3.653.135 7.4 3.402.370 

montn in iy4U. 3,786,901 11.4 3,400,383 

Upward Trends NBC-Blue 


Canadians Study 
Convention Plans 

CAB to Take Up Proposal to 

Name a Paid President 

By JAMES MONTAGNES 

DIRECTORS of the Canadian 
Assn. of Broadcasters will meet 
Jan. 19 at the Mount Royal Hotel, 
Montreal, to complete the agenda 
for the seventh annual CAB con- 
vention starting the following day. 
Most important first day item on 
the agenda is the question of ap- 
pointing a permanent paid presi- 
dent. 

It is understood some persons 
have been approached on their 
availability for the post, but their 
names could not be learned. 

News Regulation 

When the convention opens, 
broadcasters will have followed for 
nearly three weeks the new news- 
cast regulations and will be in a 
position to air their views on this 
subject, the outstanding Dominion 
broadcasting controversy of the 
past year. Copyright problems and 
the entrance of BMI (Canada) into 
the Canadian picture will be dis- 
cussed. Incidentally it is learned 
that Sidney Kaye, BMI counsel, is 
to be in Ottawa Feb. 12 for the 
Canadian Copyright Appeal Board 
hearings. 

Among entertainments planned 
for the convention will be a pre- 
convention reception Jan. 19 at the 
Mount Royal Hotel by All-Canada 
Radio Facilities, following a meet- 
ing of all the stations represented 
by All-Canada. 


Haskins Serial Extended 

HASKINS BROS. & Co., Omaha 
(Spark soap) on Jan. 20 will 
increase to six the list of Midwest- 
ern stations carrying its tran- 
scribed Sparks of Frievdship dra- 
matic serial, five times a week. 
Stations are KSTP, St. Paul; 
WEAU, Eau Claire, Wis.; KRNT, 
Des Moines; WMT, Cedar Rapids; 
WNAX, Yankton; WOW, Omaha. 
The program is being transcribed 
by Photo & Sound, San Francisco. 
Agency is Sidney Garfinkel Adv. 
Agency, San Francisco. 


NATIONAL Advertising Agency Net- 
work will hold its 10th annual conven- 
tion at the Palmer House, Chicago. 
May 28-30. 


CBS led the year-end statistics 
with a cumulative total for 1940 of 
$41,025,549, an increase of 18.8% 
over $34,539,665, the corresponding 
figure for 1939, while CBS time 
sales for the month of December 
were $3,819,898. MBS continued its 
upward trend in time sales, ending 
1940 with a cumulative total of 
$4,767,054, or 34.3% over the 1939 
gross which was $3,329,782, while 
the billings for December amounted 
to $576,983. 

In the best year of its history, 
NBC total time sales amounted to 
more than $50,000,000. NBC-Red 
billings of $39,955,332 for 1940 rep- 
resented a gain of 9.2% over the 
$36,600,736 grossed in 1939, while 


Quite Alive 

PAUL CONLAN, Hollywood 
writer of the NBC Signal 
Carnival, sponsored by Sig- 
nal Oil Co. completely sound 
in body and limb, had a fran- 
tic time during Christmas 
week, trying to convince 
friends that published reports 
of his death, by a hit-and-run 
driver, were erroneous. The 
mistaken identity brought an 
embarrassing avalanche of 
consolation messages to Mrs. 
Conlan. 


Jan. 908,815 10.5 822,730 

Feb. 905.101 17.0 773.437 

March 965.904 10.7 872.860 

April 912.833 34.0 681,413 

May 817.682 20.9 676,564 

June 722.695 16.1 622,487 

July 688.536 20.8 569,757 

August 665,924 15.9 574,644 

Sept. 747,774 32.4 564,619 

Oct. 1,203.499 55.7 773,119 

Nov. 1,045,943 25.6 832.614 

Dec. 1,122,972 27.7 879,365 

CBS 

Jan. 3,575,946 34.2 2,674,057 

Feb. 3,330,627 31.0 2,541,542 

March 3,513,170 20.1 2,925,684 

April 3,322,689 16.4 2,854,026 

May 3,570,727 15.3 3,097,484 

June 3,144,213 9.9 2,860,180 

July 3,071,398 32.8 2,311,953 

August 2,875.657 22.8 2,341,636 

Sept. 3,109,863 21.3 2,563,132 

Oct. 4,001,492 18.9 3,366,654 

Nov. 3.689.778 6.2 3.474,163 

Dec. 3,819,989 8.2 3,529.154 

MBS 

Jan. 317.729 0.8 315,078 

Feb. 337.649 22.1 276,605 

March 390,813 27.3 306.976 

April 363,468 38.4 262,626 

May 322,186 37.2 234,764 

June 299,478 31.2 228.186 

July 235,182 8.6 216,853 

August 227,865 10.9 205.410 

Sept. 283,463 34.6 210,589 

Oct. 784,676 83.0 428.221 

Nov. 627.562 91.9 327.045 

Dec. 576,983 81.6 317.699 


KVSO, Ardmore, Okla., on Jan. 1 
joined the Oklahoma Network, the 
same date it joined NBC-Blue along 
with KADA, Ada; KCRC, Enid; 
KBIX, Muskogee; KTOK, Oklahoma 
City; KGFF, Shawnee; KOME, 
Tulsa. 


Few Continuities 
Disputed by FTC 

Minor Proportion Set Aside 

For Further Investigation 

A DECLINE in questionable 
claims in radio advertising is in- 
dicated in a comparison of 1939 
and 1940 figures on the advertising 
studios of the Radio & Periodical 
Division of the Federal Trade Com- 
mission. 

During the last half of the 1940 
calendar year the Division ex- 
amined 402,434 commercial con- 
tinuities obtained from broadcast 
stations and networks, of which 
only 10,260 were marked for 
further investigation, the FCC 
stated Jan. 10 to Broadcasting. 
During the comparable period end- 
ing Dec. 31, 1939, 328,127 con- 
tinuities were examined and 10,508 
set aside for further scrutiny, it 
was stated. 

Scripts Surveyed 

These figures relate only to the 
initiation of inquiry and do not 
necessarily represent any final ad- 
verse action by the FTC, PGad B. 
Morehouse, director of the Radio & 
Periodical Division, explained. Ac- 
tual FTC proceedings on basis of the 
cited continuities probably run well 
under this figure. In these studies 
the FTC takes the position that 
it is not dictating what an adver- 
tiser shall say, but rather indicating 
what he may not say under the law. 

Statistics on the Division's con- 
tinuous survey of published and 
broadcast advertising matter, for 
the fiscal year running from July 
1, 1939, to June 30, 1940, were 
presented in detail Jan. 3 in the 
annual report of the FTC. Accord- 
ing to the report, the Radio & 
Periodical Division during the fiscal 
year received 759,595 copies of com- 
mercial radio continuities, includ- 
ing transcriptions, comprising 
1,072,537 pages of individual sta- 
tion script and 445,700 pages of 
network script. The Division's staff 
read and marked 684,911 continu- 
ities, of which 22,556 were marked 
for further study "as containing 
representations that might be false 
or misleading", the report stated. 

An analysis of all advertising 
cited as questionable shows that 
food, drugs, devices and cosmetics 
accounted for 59.7% of the cases 
given legal review during the fiscal 
year — drugs accounting for 33.4%, 
food 11.2%, cosmetics 12.8%, de- 
vices 2.3%. Other products classi- 
fied were: Specialty and novelty 
goods, 11.2%; automobile, radio, 
refrigerator and other equipment 
lines, 4.9%; home study courses, 
2.87c; tobacco products, 1.2%; gas- 
oline and lubricants, 1.6%; poultry 
and livestock supplies and equip- 
ment, 2%; miscellaneous, 16.6%. 
According to the report, 743 radio 
and periodical cases were pending 
July 1, 1939, and 979 on June 30, 
1940. 


Molly's Line Preferred 

"TAIN'T FUNNY, McGee," punch 
line of the Fibber McOee & Molly 
program, was tabbed the most popular 
expression of the past year in a sur- 
vey taken among the 50,000 youthful 
members of the Police Athletic League 
of Greater New York by the officials 
of the boys' recreational club to find 
the most used catch phrases of the 
past 12 months. 



THEY held a staff jjai ty recently at KOA, Denver, and enough to get a photo taken for posterity. In the sec- 
51 gathered in the Client's Audition Room to join the ond row center is Manager Lloyd E. Yoder, who is 
festivities. The KOAns abandoned their fun long smiling with satisfaction as he fetes the staff. 


Page 30 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



WESTINGHOVSE RADIO STATIONS 

MGiO WALNUT S T R E E T ' P H M L A n E JL P H I A 

January 7, 19/^1 

Mr. Sol Taishoff, Editor 

BROADCASTING 

National Press Building 

Washington, D. C, 

Dear Sol: 

I shouldn' t like to let the occasion of your "going weekly" pass 
without extending my personal congratulations and those of the 
entire Westinghouse Radio Stations personnel. 

Seeing your magazine take this big step forward makes me realize 
once again that this radio business moves with Paul Bunyan strides. 
It seems but a few years ago that Westinghouse was fussing around 
with crude, experimental tubes and antennas. Then came KDKA and a 
myriad of radio stations throughout the country. Ovir own group 
grew, with KYW in Philadelphia, WBZ & WBZA in Boston and Spring- 
field, and WOWO-WGL in Fort Wayne, not to mention the short wave 
department. 

Fortunately, Sol, the radio industry has grown two ways — in size 
and in quality. I like to think that you and all of us have played 
a part in that growth. I hope we shall continue to carry our share 
of the responsibility for better radio — and carry it well. 

Once again, our heartiest congratulations to you and your staff for 
a bigger and better BROADCASTING! 



Walter Evans 
Vice President 


WE:EL 


WESTiNGUOVSE - THE OLDEST X A M E IX BHOABCASTM2VG 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 31 


Las Vegas Group 
Abandons Permit 

Two in One Town Too Many; 

76 New Grants Last Year 

ANOTHER of the new stations au- 
thorized during 1940 "gave up the 
ghost" in early January because of 
a conviction on the part of the con- 
struction permit holders that it 
would not be economically feasible 
to build and operate it. The station 
is KFUN, Las Vegas, Nev., for 
which a CP for 100 watts night 
and 250 day on 1420 kc. was issued 
by the FCC last June 5, the same 
day the Commission granted a sta- 
tion of similar power in the same 
community— KENO on 1370 kc. 

The Las Vegas Broadcasting Co. 
Inc., of which Ernest Thwaites Jr. 
was chief stockholder, voluntarily 
surrendered the construction per- 
mit and informed the Commission 
that it was "no use" to install the 
station since the community could 
not support two outlets. KENO, 
owned by a partnership consisting 
of Maxwell Kelch, George Penn 
Foster and Calvert Charles Apple- 
gate, got a head start on KFUN 
by going on the air last September. 

This is the second instance dur- 
ing the last year of two new locals 
being authorized in the same small 
community under the new "sur- 
vival of the fittest" theory of Com- 
mission grants expounded in the 
Sanders-Dubuque case, with one 
surrendering its CP because of be- 
lieved inability to stand the eco- 
nomic strain. The other case in- 
volved two new local stations in 
Salisbury, Md. granted April 13. 
One (WBOC) went on the air in 
September, and the other (WMVD) 
gave up and turned in its permit 
[Broadcasting, June 1, 1940]. 

Two More On The Air 

With the surrender of the KFUN 
construction permit, the total num- 
ber of new station grants during 
1940 was 76, still a record [see 
Jan. 1 Broadcasting for complete 
list]. Of these, 35 were already in 
operation by Jan. 1, 1941, two more 
having gone on the air as the year 
drew to an end — WTCM, Traverse 
City, Mich., and KODL, The Dalles, 
Ore. 

WTCM operates with 250 watts 
on 1370 kc. Its officers and stock- 
holders are Lester E. Bied- 
erman, chief engineer of WTEL, 
Philadelphia, president, 30%; Wil- 
liam H. Kiker Jr., also of the 
WTEL technical staff, vice-presi- 
dent, 161/2%; Drew McClay, WTEL 
operator, secretary-treasurer, 15%; 
Fred H. Zierle, Philadelphia, 
161/2%; Edward S. Biederman, De- 
troit, 22%. 

KODL operates with 100 watts 
night and 250 day on 1200 kc. 
President and 50% stockholder is 
V. B. Kenworthy, formerly with 
KSLM, Salem, Ore. T. M. Hicks, 
president of the Salem Abstract 
Co., and Eva 0. Hicks each owns 
25% of the stock. 


LOAN FIRM ON SIX DAYS A WEEK 

Third Largest Association in Country Finds Radio Brings 


-Customers and Builds Good-Will- 


RADIO advertising as described 
and analyzed in a five-panel exhibit 
that also carried newspaper, mag- 
azine, farm journal and other 
forms of promotion, helped the 
Minnesota Federal Savings & Loan 
Assn., Minneapolis and St. Paul, 
capture first prize for the second 
successful year in the nationwide 
advertising contest of the United 
States Savings & Loan League at 
its 48th annual convention held in 
Chicago recently. 

The prize, a bronze trophy, was 
in the Group I competition among 
the largest associations ($8,000,000 
or more) in the country. Minnesota 
Federal, third largest Federal as- 
sociation in America, has assets of 
more than $20,000,000. 

Six Days a Week 

Two radio programs, covering 
six days each week, are on the air 
regularly for Minnesota Federal. 
Saturday is the only day the asso- 
ciation is off the air. The advertis- 
ing panel shows actual script in use 
on the two shows, talent appearing 
in the programs, pictures of studio 
audiences attracted to the broad- 
casts, and graphs in color showing 
pattern and contents of each pro- 
gram. 

One of the programs. For the 
Ladies, is presented Monday 
through Friday. It is a 15-minute 
spot at 1:45 p.m. with Mary Proal 
Lindeke interviewing guests, or 
handling the entire program as a 
commentator. The station is WTCN. 

Three days a week it originates 
in the women's lounge in the home 
office of Minnesota Federal in St. 
Paul. The other two days of the 
week it comes from a special studio 
in the Young-Quinlan Department 
store in Minneapolis. There is a 
studio audience for each broadcast, 
frequently the hostess carrying not 
only a "Quiet Please" sign, but also 
one reading "Standing Room 
Only". 


Radio's Young Men Honored 

FULTON LEWIS jr., MBS Washing- 
ton commentator, Bing Crosby and 
Arch Oboler, the radio playwright, are 
listed among the 10 Outstanding 
Young Men of 1940 picked by Dur- 
ward Howe, editor of the biographical 
dictionary American's Young Men. 
Others named were Rep. Martin Dies, 
Jack Frye, Dr. Guy G. Suits. Col. 
Charles Lindbergh, Mark Stanley, 
Oren Root and Dr. George Gallup. 



Minnesota Federal also is the 
Twin Cities sponsor of The Show 
of the Week, a Sunday MBS pro- 
gram out of New York City. It has 
been presented on WLOL since 
Sept. 29. The local participation 
comes via the commercials drifted 
in by the local announcer over 
faded instrumental numbers. 

Easy Commercials 

Minnesota Federal's commercials 
are noted for their brevity. In For 
the Ladies there are only two an- 
nouncements, one at the opening, 
the other at the close. The open- 
ing announcement identifies the 
program, tells who the sponsor is, 
and introduces Mary Proal Lin- 
deke. There is no "middle" com- 
mercial. The closing announcement 
carries the slogan of Minnesota 
Federal, any special or timely word 
from the sponsors, and states when 
the next program will be presented. 
The total time required for both 
opening and closing is not more 
than 1 minute, 30 seconds. The 
program has been on the air more 
than two years. 

In The Show of the Week, the 
opening local announcement, 30 sec- 
onds in length, is for identifica- 
tion purposes only. There are two 
inside commercials, each about 75 
seconds long. TTie closing is 30 sec- 
onds. The total time consumed by 
the local announcer is not more 
than 3 minutes 30 seconds. 

In addition to building popularity 
and good-will, the "results" score 
card shows that 243 accounts (sav- 
ings funds) totaling $139,271 have 
been specifically credited to radio 
during the past 12 months. 

The figures were supplied by 
Vern C. Soash, savings department 
manager of Minnesota Federal, 
tinder whose direction the display 
was prepared for exhibition. The 
five-panel exhibit after showings in 
Chicago, St. Paul and in Minneapo- 
lis (the second week in December), 
will be available for display else- 
where. Minnesota Federal radio is 
placed by Luther Weaver & Associ- 
ates, Twin Cities agency special- 
izing in radio. 


'Pot o' Gold' Program 
For New York Is Begun 

LEWIS-HOWE Co., St. Louis 
(Tums), on Jan. 8 started a New 
York City Pot o' Gold program, 
broadcast simultaneously on three 
New York stations, WHN, WMCA, 
and WNEW. Program, which is 
heard Wednesdays at 8:30-9 p.m., 
and features Tommy Tucker's or- 
chestra with Rush Hughes as m.c, 
originates from the studios of 
WMCA and is piped to the other 
two stations. 

Decision to present a New York 
Pot o' Gold program, patterned 
after the sponsor's network show 
of the same name broadcast Thurs- 
days on the NBC-Blue, was based 
on the large concentration of tele- 
phones in the metropolitan area 
and the relatively few winners 
from the area on the network pro- 
gram. Stack-Goble, New York, is 
agency. , 


RAYMOND GRAM SWING, MBS 
commentator, has signed an agreement 
with Columbia News Service to write 
a weekly 1,000-word column to be 
syndicated throughout the British Em- 
pire and South America. 



IRNA Continues Active, 
Favors Monopoly Brief 

THAT Independent Radio Network 
Affiliates is a going concern, and 
suffered no adverse effects from the 
position taken in the FCC network 
monopoly investigation by vigor- 
ously denouncing the FCC Commit- 
tee's report, was reflected in an an- 
nouncement Jan. 2 by the organi- 
zation to its membership. 

During 1940, 113 stations paid 
into IRNA a total of nearly $8,000 
in dues, with the organization at 
present having a balance of up- 
wards of $5,000. Replies received 
from a substantial majority of 
these stations approved the IRNA 
position on the monopoly report and 
only one station has sent in a for- 
mal resignation from IRNA, based 
on the brief filed with the FCC, it 
was reported. 

The IRNA executive committee, 
in meetings in New York last 
month, unanimously approved the 
briefs and arguments presented for 
IRNA at the FCC by Paul M. Se- 
gal, counsel, and Samuel R. Rosen- 
baum, IRNA chairman. 

Bunte Renews 

BUNTE BROTHERS, Chicago 
(Candy), on Dec. 30 renewed for 
13 weeks its varying schedule of 
news, participations, spots, sports 
and local shows on eight stations. 
Stations are WBBM, Chicago; 
WHO, Des Moines; WJR, Detroit; 
KMBC, Kansas City; KSD, St. 
Louis; KFAB, Lincoln, Neb.; KOIL, 
Omaha; WLW, Cincinnati. Firm 
has added a 13-week test campaign 
of six announcements weekly on 
XEAW, Reynosa, Mexico. Presba, 
Fellers & Presba, Chicago, placed 
the business. 


Land O'Lakes Series 

LAND O'LAKES CREAMERIES, 
Minneapolis (dairy products), for- 
mer user of transcribed radio pro- 
grams, on Jan. 15 starts a thrice- 
weekly ten-minute program featur- 
ing Edgar A. Guest, poet-philoso- 
pher and Eddie Howard, singer, on 
20 NBC-Blue stations. Contract is 
for 39 weeks. Agency is Campbell- 
Mithun, Minneapolis. 

THE BMI HIT, "Practice Makes Per- 
fect," has been adopted by a Los An- 
geles trade school, which plays the 
tune regularly on its loudspeaker and 
uses the title as the school motto. 


Page 32 • January 13, 1941 


BROADCASTING • Broadcast Advertising 





T 


AKE all your dreams of what a good market should be like. Roll them 
all together and you'll have a perfect picture of Connecticut and the rest of 
Southern New England — the richest market in the whole United States. 
The facts and figures prove it. 

For example, factory man-hours have jumped 30% within a year; the per 
family effective annual buying income is 39% above the national average; 
sales of new automobiles are up 48%. The people of this rich industrial 
area have more money to spend for whatever you want to sell. 
WTIC can bring your product to the attention of these people with a wel- 
come and familiar voice — with the impact of 50,000 Watts and the au- 
thority of more than 15 years distinguished service as the favorite station of 
this prosperous Southern New England area. 

No, sir. You couldn't wish for a better market — 
or a better means of reaching it. 




DIRECT ROUTE TO AMERICA'S NO. 1 MARKET 

The Travelers Broadcasting Service Corporation 
Member of NBC Network and Yankee Network 

Representafives: WEED & COMPANY, New York, Chicago, Detroit, San Francisco 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 33 


-9^ 


This is the typical 50-HG installation of seven cubicles placed side by 
side to form a single attractive unit. WKBW's new 50-kw transmitter 
will consist of nine cubicles, arranged in line. The two additional 
cubicles house the rectifier and antenna phasing equipment. 



W^stinghouse 


GOES TO 



WATTS 


...selects Westinghouse 50-HG for iidelityr 
economy and reliability oi transmission 


Soon ten million listeners, from Maine to South 
Carolina, will be within range of Station WKBW. 
Present listeners in the densely populated area of 
Western New York, Western Pennsylvania, and 
Eastern Ohio, will welcome the increased signal 
strength, the new high quality of transmission. 




?S?e/a-- 
.EaBeoiadi-^^^;^,.,bout. 

, automate 

.ConseivaWeoP ^ 


National and local advertisers, eilike, will wel- 
come the added power of this Buffalo station. 

This is the third station receiving a 50-kw con- 
struction permit since January 1, 1940, which has 
selected the Westinghouse 50-HG Transmitter. 
Only four such construction permits were grant- 
ed in this period. 

That these three stations have each chosen the 
Westinghouse Transmitter is more than a coinci- 
dence. For here is a transmitter that is the last 
word — in economy, convenience of operation, 
fidelity and reliability. 

This transmitter is designed on the basis of ex- 
perience gained in actually operating radio 
stations — Westinghouse owns and operates the 
first, as well as several of the most powerful, radio 
broadcasting stations. 

It is built by craftsmen who have been manufac- 
turing radio equipment since the earliest days of 
broadcasting. 

It is backed by the ONLY company that manu- 
factures, under its own name and own respon- 
sibility, ALL equipment needed for complete 
radio transmitting station operation. 


J-08031 


Broadcast Equipment 


White Pondering 
Inquiry Proposal 



FISH made of flowers decorated the Old Salt's Fish Fry held by WTOC, 
Savannah, Ga., with 500 sportsmen and civic leaders present. Gathered 
around the floral gem are: Front row (1 to r), Windy Herrin, sports 
announcer; Rep. Frank A. McNall; Rep. Hugh Peterson; Secretary of 
State John B. Wilson; E. M. Lipscomb, Old Salt script writer; W. T. 
Knight Jr., WTOC president: in back row, Ben Williams, the Old Salt; 
Bill Smart, production manager; Charles N. Elliott, Georgia wild life 
director; Fred Pf abler, program director. 


Tobey Reintroduces Proposal 
For Senate Investigation 

CONTINUING Congressional sen- 
timent looking toward an investi- 
gation of the FCC and the radio 
industry became evident Jan. 6 — 
second day of the 77th Congress — 
when Senator Tobey (R-N.H.) in- 
troduced a counterpart of his Au- 
gust, 1939, resolution calling for 
a far-reaching radio study by the 
Senate Interstate Commerce Com- 
mittee [Broadcasting, Sept. 1, 
1939]. In another Senate quarter, 
although Senator White (R-Me.) 
has been engrossed in a legislative 
study of communications, he does 
not expect to introduce a resolu- 
tion for a thorough-going investiga- 
tion of the communications regula- 
tory scene in the immediate future. 

Senator White told Broadcast- 
ing, Jan. 9 that emergency legis- 
lative matters probably would make 
it desirable for him to forego 
prompt introduction of his pro- 
posed bill [Broadcasting, Jan. 1]. 
Senator White plans to confer with 
Chairman Wheeler (D-Mont.) of 
the Senate Interstate Commerce 
Committee, in which radio legisla- 
tion originates, prior to introducing 
his resolution, now in preliminary 
draft form. 

Ponders Resolution 

Senator White has in mind a 
resolution calling for a "fact find- 
ing study" of communications reg- 
ulation, with emphasis on broad- 
casting aspects. He was impelled 
to proceed in this way because of 
I the FCC's two-year-old inquiry into 
network monopoly aspects of broad- 
casting and because of the appar- 
ent eff'ort of an FCC majority to 
invade business phases of broad- 
casting in a manner presumably 
not contemplated by the Communi- 
cations Act of 1934. 


WHEELER SEEKim 
SPEECH TIME DATA 

AN INDICATION that Senator 
Wheeler (D-Mont.), of the Inter- 
state Commerce Committee, again 
is inquiring into the question of giv- 
ing equal facilities to opposing 
speakers on controversial issues 
was given Jan. 7 with the dispatch- 
ing of a letter by the Senator to 
President Niles Trammell of NBC. 

Asking Mr. Trammell for de- 
tailed information on the number 


More Corn 

EXPANDED from the sta- 
tion's Studio A to the lobby 
of Hotel Fort Des Moines, 
the fourth annual WHO Corn 
Festival, conducted by WHO, 
Des Moines, drew 791 entries 
from 166 exhibitors this year, 
with 11 States and Ontario, 
Canada, represented. Don 
Radda, farmer of Washing- 
ton, la., won sweepstakes 
honors with 150 points, 
among other items exhibiting 
the longest ear of corn in the 
Festival — 16% inches. Radda 
also was winner of WHO's 
tall corn contest last sum- 
mer, with a stalk 19 feet 8% 
inches high. 


FCC REQUESTS DATA 

Time-Sales Figures Must Be 

' Sent by Jan. 1 5 

TO ENABLE it to gauge 1940 time 
sales for the broadcasting industry, 
the FCC has dispatched to all sta- 
tions a single sheet questionnaire 
covering analysis of station broad- 
cast revenues. The schedule must be 
executed and signed in duplicate 
with the FCC as soon as practica- 
ble. The Commission requested all 
responses not later than Jan. 15. 

The schedule, a part of the FCC's 
annual financial analysis of the 
Broadcasting industry, is sent out 
in advance of the all-inclusive ques- 
tionnaire. Each standard broadcast 
station is asked to file a separate 
return as of the close of business 
Dec. 31, irrespective of group 
ownership or operation. Stations 
whose total revenues for the year 
was less than $25,000 are required 
only to insert the total amount of 
revenue for the year, rather than a 
breakdown. 


Mile O' Dimes Campaign 
Includes 48 Stations 
In All Parts of Nation 

FORTY - EIGHT stations, from 
New York to San Francisco, up to 
Jan. 10 had signified their inten- 
tion of sponsoring "Mile 0' Dimes" 
campaigns in connection with the 
celebration of the President's Birth- 
day for the National Foundation 
for Infantile Paralysis, according 
to Charles C. Barry, director of 
the "Mile 0' Dimes" section of the 
drive. 

Barry, on leave of absence as 
night supervisor of NBC in Wash- 
ington, has been on tour for the 
last two months arranging details 
for radio participation in the drive. 
Barry was selected by George Al- 
len, former District Commissioner 
and now national chairman of 
"Mile 0' Dimes", after he had suc- 
cessfully directed two similar cam- 
paigns for the Washington NBC 
stations, WRC-WMAL. 

The cities, stations and station 
directors of the campaign, where 
designated, follow: 

Chicago— WENR. WLS, WMAQ ; Harry 
Kopf. 

St. Louis — KMOX ; Merle S. Jones. 
Tulsa — KTUL; William C. Gillespie. 
Oklahoma City — KOMA ; Neal Barrett. 
Denver — KOA ; Don F. Martin. 
Jersey City— WATT ; Walter KeUy. 
New York — WEAF, WJZ ; Clay Morgan. 
Pittsburgh — KDKA, WCAE, WWSN, 
KQV, WJAS. 
Toledo— WSPD. 

Columbus— WCOL, WBNS, WHKC. 
Cleveland— WHK, WCLE ; H. K. Car- 
penter. 

Hartford — ^WTIC ; J. F. Clancy. 
Detroit— WXYZ ; H. Allen Campbell. 
Jackson, Miss.— WJDX ; Wiley P. Har- 
ris. 

Fargo — WDAY. 

Philadelphia — KYW, WCAU. WIP, 
WDAS, WHAT, WPEN, WTEL, WIBG. 

Richmond, Va. — WMBG. 

Shreveport— KRMD, KTBS, KWKH. 

New Orleans— WDSU, WWL, WSMB, 
WNOE, WJBW. 

Baltimore — WBAL ; Harold Burke. 

San Francisco— KGO, KPO ; A. E. Nel- 
son. 

Washington— WRC-WMAL ; Carleton D. 
Smith. 

Milwaukee — WTMJ ; L. W. Herzog. 

Winton Brothers to Buy 
48% WLOL Interest 

A DEAL was completed Dec. 30, 
subject to FCC approval, for 
Charles and David Winton, owners 
of the Winton Lumber Co., Min- 
neapolis, to purchase the 48% of 
stock held by Fred Ossanna, Min- 
neapolis attorney, in WLOL, Min- 
neapolis outlet operating fulltime 
on 1300 kc. using 1,000 watts. Judge 
John P. Devaney retains the re- 
maining 52% of stock. Edward P. 
Shurick, manager of the station 
since its inception June 17, 1940, 
remains in that capacity. Setup 
of the organization now has Charles 
Winton, president; John P. Deva- 
ney, vice-president; David Winton, 
secretary-treasurer. The station is 
MBS affiliate and key outlet of the 
regional network. North Central 
Broadcasting System. It first went 
on the air June 17, 1940. 


PRESIDENT ROOSEVELT'S fif- 
teenth fireside chat of Dec. 29 enjoyed 
a rating of 59, according to O. E. 
Hooper Inc. Based on this rating, it 
is estimated 16,500,000 families, or 
about 50,000,000 persons in the United 
States, heard the talk, the largest au- 
dience ever reported by Hooper. 


The Tobey resolution provides 
authorization to the Interstate 
Commerce Committee for "a full 
and complete investigation" cover- 
ing monopoly in broadcasting or 
radio manufacture, sale and dis- 
tribution; administration by the 
FCC of the Communications Act 
of 1934; licensees' operations; con- 
tracts; alleged lobbying activities 
by radio interests. A maximum of 
$25,000 is provided for expenses of 
the committee's hearings, which 
could be held "during the sessions, 
lecesses, and adjourned periods of 
the 77th and succeeding Con- 
gresses." 

With supplementary briefs al- 
ready filed with the Commission on 
the network monopoly investiga- 
tion, that inquiry enters its final 
phases. Oral arguments were held 
before the FCC Dec. 2-3, terminat- 
ing the final hearing phase of the 
proceedings which got underway 
in 1938. Because of questions which 
arose regarding the jurisdiction of 
the FCC, respondents were per- 
mitted to file supplementary briefs 
on Dee. 2. 

Unless Congress launches an in- 
vestigation of the character en- 
visaged by Senator White or Sena- 
tor Tobey, it is presumed the FCC 
will proceed with drafting of its 
final report, to be made to Con- 
gress. 


of stations, their location and pow- 
er, which carried his Dec. 30 speech 
on the war situation. Senator 
Wheeler observed that the response 
to his address had been "very 
large". In the past, the Senator has 
criticized the networks for failure 
to provide networks of equivalent 
size for opposing speakers on con- 
troversial issues. 

The Senator advised Mr. Tram- 
mell that his office had received over 
50,000 communications on his ad- 
dress, 93% of which were favorable 
to the position he took. 


RCA Records in New York 

FOR THE first time in its three- 
year history. The Music You Want 
program, sponsored by RCA Mfg. 
Co., Camden, for Victor records, 
entered the New York city area 
with a five times weekly late even- 
ing spot on WEAF, New York, pre- 
ceded by a quarter-hour newscast, 
also sponsored by RCA. The news 
program is handled by Ben Grauer, 
the "RCA Overseas Reporter," giv- 
ing the latest news on international 
developments. 


RAY O'DAY, singing salesman of 
WAAF, Chicago, on Jan. 24 wiU 
make a guest appearance on the CBS 
Al Pearce show. 


Page 36 • January 13 , 1941 


BROADCASTING • Broadcast Advertising 


NBCNATLSPOTandLOCALSALES 
HIT FIVE MILLION PLUS FOR 1940 


KYW Goes 50,000 Watts 
January 16, Serving 
1,000,000 Extra Listeners 

GREAT NEWS to advertisers is the an- 
nouncement that Philadelphia's KYW, 
beginning January 16th, will join the 
Family of "Big Time" stations oper- 
ating on 50,000 watts! 

This tremendous step-up in power, ac- 
cording to current estimates, will in- 


WEAF's New Giant- Size Vocal Chords 
Startle Metropolis 

New Signal on NBC RED's Key Station Wakes 
City With Voice Two to Ten Times as Strong 



crease the station's area to such a degree 
that its service will reach at least one mil- 
lion additional listeners in Philadelphia. 

KYW is one of the 17 "Vital Spot" 
stations which carry NBC Spot Sales 
service to 11 major money-markets. 


ON THE MORNING of November 8th, 
numerous astonished metropolitan fam- 
ilies — many of whom leave their radios 
tuned at night, ready to catch the early- 
morning broadcasts — woke with a start 
to hear a giant-size voice booming 
through their apartments. 

These families had not known that, 
during the night, WEAF's "voice had 
changed" . . . become timce as strong in 
Brooklyn . . . four limes as strong in 
Queens . . . ten times as strong in the 
heart of Manhattan and throughout 
Northern New Jersey. 

Naturall3% they were amazed. That 
morning, and practically every day since, 
NBC" has heard constant delighted com- 
ments from radio fans, tired of strug- 
gling with static, that WEAF now comes 
in so clear and strong it fairly knocks 
people out of their chairs . . . stronger 
than any metropolitan station. 

Ty])ical of NBC's science and service 
is the research that went into this pow- 
erful improvement. 

First — the distance between the 
WEAF transm.itter site and the center 
of New York City has been cut almost 
in half. 

Second — WEAF's new signal is now 
conducted in over the "salt water waj^" 
of Long Island Sound . . . and salt water 
is acknowledged the finest conductor 
for I'adio signals in the world. 

Third — every latest technical im- 
provement developed by RCA and NBC 


engineers has been incorporated in 
WEAF's new eciuipment, giving this 
50,000-watt, Class l.\, clear-channel sta- 
tion an efficiency . . . and a reception- 
appeal . . . unparalleled in radio history. 

Again, NBC RED gives to all adver- 
tisers the clearest, most vital, most force- 
ful voice for telling the puVilic their sales 
storv. 



Ground Broken for NBC's New $1,000,000 Studio 

NBC President, Niles Trammell, Wires Nelson, San Francisco "Go Dig In" 


ON NOVEMBER 11th, Al Nelson, As- 
sistant Vice-President and General Man- 
ager of Stations KGO and KPO, re- 
ceived a wire from President Niles Tram- 
mell of NBC that recommendations for 
the new NBC million-dollar studio in 
San Francisco had been approved by 
the Board. 

On November 14th — just three days 
later — state and county officials, and 


thousands of interested San Franciscans, 
saw ground breaking ceremonies begun 
at a signal from Air. Tranmiell who 
sounded the familiar NBC chimes, after 
a brief talk direct from New York City. 

At Mr. Trammell's command "Dig 
In," everyone who could be spared from 
the studios dug in with long-handled 
shovels provided by the contractors. 
Twelve of the girls were dressed in red 


and white striped overalls with white 
blouses and white caps adding consider- 
able color to the event. 

Dedication of the new structure is 
scheduled to take place in August, 1941. 

From that time on these San Fran- 
cisco listener jjreferred stations will de- 
liver an even greater service to the 
public and advertisers alike. 



wbsSP* m asawsw simsi^ 4^ |^| E 



WGY, Schenectady, Reports 
Year's End Will Reveal 
High Sales Gains 

GENERAL ELECTRIC Station WGY, 
Schenectady, has been operated by the 
General Electric Company's own staff 
since October 1st, 1940. According to 
Mr. Kolin Hager, WGY Station Mana- 
ger, a strong sales and promotion cam- 
paign has resulted in a number of new 
accounts and gross time sales should 
show one of the highest percentage in- 
creases in the station's history. 

Mr. Hager was manager of the station 
under NBC management and has con- 
tinued in that capacity under the G-E 
banner. The station is exclusively repre- 
•sented by NBC National Spot Sales. 


McConnell Announces 
New High Established 
by Spot Division; 
Volume Goes Over 
$5,000,000 

NBC NATK )NAL Spot and Local Sales 
Department succeeded in bounding up 
to a new peak in dollar volume for 1 940, 
as shown in figures just relea.sed by 
Manager James V. McConnell. 

Time sales booked, as of December 
1st, totalled well above five million dol- 
lars; additional business in the making 
as of that date indicated a still higher 
total before the end of the year. 

Increase of Nearly 30% 

The gain of some thirty per cent over 
1939 indicates the ever-increasing use of 
NBC's seventeen Vital Spot stations in 
eleven strategic markets. Many clients 
have increased their billings greatly or 
have added more NBC stations to their 
schedules. In addition, numerous new 
clients have selected these station out^ 
lets for their message during the past 
year, McConnell reports. 

Service Highly Improved 

He also called a t tention to the reorgan- 
ization work which has been ac(!om- 
plished during the last several months. 
Improved sales service and station fa- 
cilities have been completed in a number 
of important points, which will make it 
possible to handle bu.siness witii in(^reas- 
ing efficiency during 1941. Advertisers, 
he pointed out, have long recognized the 
great public service rendered b\- tb.ese 
well-progranuned, strategically located 
stations, a service which will be ccjnsid- 
erably amplified during the coming year. 

Looking to the year ahead and the 
business already anticipated, it is ex- 
pected that volume will continue to es- 
tablish increasing gains for each quarter 
of the new year. 


WRC to Operate at 5,000 
Watts Day and Night 

WILLIAM S. HEDGES, Vice-President 
in charge of the Stations Department 
forthe National Broadcasting Company, 
announced this week that WRC, ^'ash- 
ington, would operate at 5000 watts day 
and night in about six weeks. 

Kenneth Berkeley, Manager, and John 
Dodge, Sales Manager, are comjjleting 
plans to back up this power increase 
with a promotional story, indicat ing con- 
cisely the plus coverage which will be 
enjoyed by WRC advertisers coincident 
with the additional power. WRC's in- 
creased power is also of importance from 
the standpoint of national defense, since 
it is located not only in the nation's 
capital, but also in the headquarters of 
the Army and Navy. 

It is expected that Station WMAL 
will also operate at 5000 watts day and 
night as soon as plans can be completed. 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 37 


AS AMERICA 




KWK 

sxjduMvsL aMULodtsL 

IN ST. LOUIS 

MUTUAL 
BROADCASTING 
SYSTEM 


Represented Nationally by PA 


LISTENS... 

nsdiachk. ajtowA. 


Six years ago a four station hook up was the scope of the Mutual Broadcast- 
ing System. Today — Mutual is a Coast-to-Coast Network of 168 representative 
stations. 

At the beginning of 1941 MBS reviews 1940, the greatest year in its history, 
during which MBS added 50 new afl&liates; carried 1848 special events of 
national importance and showed a 40% increase in gross revenue. 
The continued growth and development of MBS is assured. The reasons for 
this are to be found in the Mutual station contract. Here is a Network which 
inherently raises its affiliated stations to its own level. 

Basically, listeners account for the growth of any broadcasting operation. That 
St. Louis KWK can contribvite its part, in a great American Market, has long 
since been established. Advertisers know this — their present commitments in- 
dicate a larger volume for KWK in 1941 than in any previous year. 

ST. LOUISKWK 

Thomas Patrick, Inc. 
HOTEL CHASE— ST. LOUIS 


RAYMER COMPANY »»»iVc It' York — Chicago — San Francisco 


lil^OAlDCASTDINIC 


Published Weekly by 
BROADCASTING 
cuxd /v;^^ PUBLICATIONS, Inc. 

Kticinrv 

Executive, Editorial 
And Advertising Offices 

National Press Bide. • Washington, D. C. 
Telephone — MEtropolitan 1022 
NORMAN R. GOLDMAN, Business Manager • BERNARD PLATT, Circulation Manager 
J. FRANK BEATTY, Managing Editor • W. R. Mc ANDREW, News Editor 

NEW YORK OFFICE: 250 Park Ave., Telephone - PLaza 5-8355 

BRUCE ROBERTSON, Associate Editor 9 MAURY LONG, Advertising Manager 

CHICAGO OFFICE: 360 N. Michigan Ave^ Telephone - CENtral 4115 • edward codel 
HOLLYWOOD OFFICE: 1509 N. Vine Street, Telephone GLadstone 7353 • DAViD H. glickman 
Subscription Price: $5.00 per year — 15c a copy • Copyright, 1941, by Broadcasting Publications, Inc. 


Broadcast Advertising- 


MARTIN CODEL, Publisher 
SOL TAISHOFF, Editor 



Curve: E by NE 

KEY TO RADIO'S impregnable stand against 
competing media has been one factor — prog- 
ress. Year by year radio has acquired more 
listeners, along with more sponsors who spend 
more money. The year 1940 was no exception. 

Absolutely unbiased figures compiled by the 
Cooperative Analysis of Broadcasting (CAB), 
Crossley-operated statistical service financed 
by the Association of National Advertisers and 
the American Assn. of Advertising Agencies, 
reveal that the amount of listening increased 
again last year. Since September, 1939, the 
number of sets in use has been increasing, 
reaching a peak last April. 

All-time high for an average weekday offers 
another interesting figure — 76.9% of all radio 
homes contacted had their radios operating. 

On another page in this issue Al Lehman, 
radio and statistical expert of the ANA, ana- 
lyzes the findings obtained in more than a 
million phone calls. He takes the data apart 
and outlines trends in all phases of listening 
and programming. 

A program trend that will interest broad- 
casters is the quick decline in popularity of 
the $l,000-every-Thursday Pot o' Gold. In the 
space of a year this program, with its appeal 
to the acquisitive emotions, has dropped from 
10th to 57th place in popularity. To those who 
would attract a following by sheer merit rather 
than prize inducements, this trend will be dis- 
cerned with satisfaction. 


Defense Blueprint 

BY PRESIDENTIAL proclamation, a Defense 
Communications Board was created last Sep- 
tember, composed of five high-ranking Govern- 
ment officials named to coordinate communi- 
cations, broadcasting included, to meet na- 
tional defense requirements. That board drafted 
a comprehensive plan and called upon all seg- 
ments of the communications industry, volun- 
tarily and at their own expense, to pitch in for 
first effort in history toward mobilization of 
the nation's communications. 

If any proof were needed of industry re- 
sponse, it came Jan. 6 at the initial session 
called by the board. Fifteen committees had 
been named, representing Government, indus- 
try and labor. When Chairman Fly called the 
meeting to order, there were 225-odd present, 
or about double the number expected. Commit- 
tee members had brought along advisors and 
experts as their alternates. The top men them- 


selves showed up and heartily pitched into 
the job. 

The spirit and the energy of the voluntary 
workers was applauded by the DCB. It was 
proof sufficient that men in private industry, 
who may be vigorous competitors in normal 
times, can forget business differences and sit 
around the table for the good of the nation. 
There is much work to be done. Some of the 
plans to be evolved may be repugnant to the 
philosophies of the callous, hard-bitten busi- 
nessmen serving on these committees. It is a 
safe guess, however, that they will forsake 
all thought of immediate benefit for their own 
companies and operations in the interest of 
the nation's well-being in an hour of need. 

Good men have been selected for all of the 
committee functions — the best the particular 
industries have to offer. They will give of 
their time and energy as the exigencies de- 
mand. Both the domestic broadcast and the 
international broadcast committees are admir- 
ably staffed, representing cross-sections of all 
phases of Government and industry. It will be 
their task to help the DCB blueprint radio's 
role in preparing for the worst. And that role 
does not connote Government commandeering 
of broadcasting but industry collaboration with 
Government. 

It may not be "business as usual" but it will 
be Radio by the American plan. The President 
and his aides already have recognized this as 
the desirable course, not only for reasons of 
public morale but also because it is the obvious 
economic answer. The taxpayer cannot be ex- 
pected to foot the radio programming bill in 
these days when the tax burden is destined to 
increase to a new all-time high. 

There are many voluntary moves which 
broadcasting, as an industry, can undertake to 
ease the immediate burden. For example, we 
are informed that concern is being evinced 
over reporting of ship movements by stations 
along the coasts — a regular program feature. 
It is thought such data can be picked up by 
belligerent raiders or submarines, particularly 
from clear channel stations, on the over-water 
haul. The proper move would be for stations 
carrying such features immediately to elimi- 
nate them, or to become more circumspect in 
their handling. It isn't censorship — just good 
judgment. 

From now on the war situation seems des- 
tined to become more intense almost daily. 
Radio will cooperate. It will sacrifice whenever 
the need exists. It asks no privileged status or 
special treatment. 


The Radio Arm 

THE MEANING of total war, the invention of 
ruthless dictators, is only too well realized 
throughout what remains of the civilized world. 
Radio more than any other medium has car- 
ried warnings of the horrors of modern war- 
fare to the fireside. 

For radio, the story now is brought appal- 
lingly closer home. Nazi planes several times 
have bombed Broadcasting House in London. 
Seven persons — all presumably employes of 
BBC — were killed in one of the bombings 
of the British Empire's radio nerve-center. 
Reports from London reveal that at the time 
of the first hit, a news broadcast was in 
progress. Millions of listeners heard the explo- 
sion. But the newscaster, with hardly a break, 
carried on. He did not mention the hit, and 
he did not deviate from his prepared script. 

That instant a new tradition in radio was 
born. It was not prearranged; it just happened. 
Like the captain of a foundering ship, the an- 
nouncer stayed on the job. He had the air, 
and he meant to keep it until his task was 
finished or an act of God intervened. The 
men riding the gains stuck to their posts. Had 
the announcer indicated alarm, or the engineer 
pulled the plug, the audience might have been 
terrorized. 

To broadcasters the world over the bombing 
of Broadcasting House carries a message of 
deepest significance. The broadcasting station, 
in modern warfare, is a military objective. 
And the broadcaster, from apprentice an- 
nouncer to general manager, is an arm of the 
military establishment, no less responsible for 
the public welfare than the man in uniform. 


We Go Weekly 

WITH THIS ISSUE, Broadcasting begins pub- 
lication as a weekly. And with the transition 
from semi-monthly publication, we want to let 
our hair down and talk shop with our readers, 
boosters and critics alike, and with our clients. 

During these last nine years we have had 
lots of fun and not a few worries. The indus- 
try has been grand to us. We have made many- 
friends and some enemies. There are those 
who have accused us of an "our industry-can- 
do-no-wrong" complex. It's very true we have 
tried to defend radio all dovm the line, and 
we'll continue that editorial stance. But we've 
also tried to call our shots as we've seen them, 
irrespective of who might be hit. 

Since we announced our weekly publication 
plan last fall, the response has been gratifying. 
Some asked why we should take the gamble 
in these uncertain times, particularly when we 
appeared to be doing nicely as a semi-monthly. 
The reply is that we have always had in mind 
publication of a weekly. We feel we can do a 
better editorial job with 52 issues as against 
24 during the year. The news will be more 
timely, though we modestly concede we have 
had our share of the scoops. 

It was rather sad putting the last semi- 
monthly to bed just before New Year's. Since 
Oct. 15, 1931, our little gang had bled and 
died with each issue. With a weekly we'll do it 
just twice as often. Over the years we've had 
quite a few additions to our staff, and very 
few deletions. As a weekly we hope to do the 
same business at the same old stand. 

And we still feel the industry can't do very 
much vvrrong, at that. 


Page 40 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



ROBERT GOULD JENNINGS 


THOUGH a whirlwind, storybook 
start has only increased the am- 
bitions of Robert Gould Jennings, 
vice-president in charge of radio 
of H. W. Kastor & Sons Adv. Co., 
Chicago, it has nonetheless taught 
him to beware of progress that 
comes easily. Born in Elmira, N. Y., 
March 31, 1911, this tall 29-year- 
old Yankee has learned, as he ex- 
presses it, "The watermelon some 
fellow tossed in your lap never 
tastes as sweet as the one you cul- 
tivate on your own vine." 

Bob's business career began with 
a long distance call from his father 
during latter April, 1930. Then in 
school in Cincinnati, it was Bob 
Senior's wish that his son return 
immediately and enter the family 
business. During July that same 
year, he passed away and the 
younger Bob, as heir apparent, 
found himself head of the Queen 
City Knitting Mills, a textile con- 
cern employing some 300. 

Those were depression years, but, 
by careful management he took 
the plant from the red side of the 
ledger in 1930 to the black side in 
1933, despite depression obstacles. 

With the textile mills one by one 
moving southward because of the 
cheap labor, Bob sold the mill and 
went back to being a normal youth 
of 22, so he thought. But he had 
tasted the joys of business and 
wanted more. 

Experiences followed in quick 
succession. The purchase of a com- 
mercial garage from the estate 
of a friend, an affiliation with the 
Knott Hotel Corp., during which 
time he put together a dance or- 
chestra, and an interest in the 
American Brewing Co. when beer 
became legal — all these things made 
an interesting two years but didn't 
hold enough promise. 

Dissatisfied with prospects. Bob 
decided to visit relatives and 
friends in Cincinnati, looking 
around while he was there. Leaving 
Elmira one wintry day, he set out 
alone on the 750-mile drive. During 
the lonely hours of driving he had 
an opportunity to think out his 
plans and he decided that if he had 


been able to sell underwear, beer 
and orchestras, he could sell him- 
self. 

Arriving in Cincinnati Jan. 28, 
1935, he gave the tovsm a once-over. 
The next morning he went to the 
Crosley plant to see Lewis Crosley 
and was pleasantly surprised to 
find Mr. Crosley willing to see him. 
They talked for a few minutes, and 
then Mr. Crosley referred him to 
John Clark, manager of WLW and 
WSAI. In ten minutes Bob was a 
cub salesman on WSAI. 

Those were great days, learning 
the broadcasting business from the 
ground up. Bob sold, announced 
a program from City Hall, pro- 
duced a show or two that he had 
placed, and handled any other odd 
jobs that appeared. 

A change came with an order 
from Kroger Grocery & Baking 
Co. for the transcribed series, Hot 
Dates in History. This meant much 
more than an order for WSAI, as 
the program was to be transcribed 
and placed on a sizable list of sta- 
tions. Asked how he made the sale, 
Bob said he hounded Ralph Jones, 
president of the Ralph Jones Adv. 
Co., Cincinnati's largest agency, 
until Mr. Jones decided the only 
way to get rid of Bob was to see 
him; then continued to hound him 
with ideas until he found one Mr. 
Jones liked and thought had possi- 
bilities for Kroger, An audition fol- 
lowed, and then the contract. 

Bob was elevated to sales man- 
ager of WSAI in June, 1935, but 
the going was tough. The WSAI 
transmitter was antiquated and 
situated many miles from town. 
Thus the station's signal was bare- 
ly audible in downtown Cincinnati, 
making it difficult to sell or keep 
sold. Finally, in 1936 the manage- 
ment decided to build a new trans- 
mitter overlooking the city. Then 
things started to happen. As Bob 
improved the program and promo- 
tional activities of the station, bus- 
iness picked up and the manage- 
ment voiced their approval by mak- 
ing Bob manager of the station. 

In September, 1937, Bob became 
program director of WLW, in addi- 
tion to the WSAI work. In No- 



EARLE J. GLUCK, manager of 
WSOC, Charlotte, who holds the rank 
of lieutenant commander in the Naval 
Reserve, has been appointed to the 
Naval Reserve Policy Board which 
meets at the Charleston Navy Yard to 
evolve policies. It is one of four such 
boards in the country. 

NORMAN BOTTERILL, assistant 
manager of CJGA, Edmonton, Alta., 
has joined CKWX, Vancouver, in the 
same capacity. Bob Smith, formerly 
of CKCK, Regina, has joined the 
CKWX sales staff. 

PAUL JONAS, formerly associated 
with the music publishing firms of 
Larry Spier and E. B. Marks, has 
joined MBS on a temporary basis to 
assist Dr. Jacob Coopersmith, direc- 
tor of the music library and copyright 
department of WOR, Newark. Dr. 
Coopersmith is managing the MBS 
music copyright division during the 
illness of Mrs. Jeanne Campbell. 
FRANK R. CLARKE, formerly com- 
mei-cial manager of WWRL, Wood- 
side, N. T., has joined WCNW, Brook- 
lyn, as local sales manager. 
HUGH CURTLER, former manager 
and part owner of WCHV, Char- 
lottesville, Va., is now with WFPG, 
Atlantic City. 

HOWARD L. CHERNOFF, general 
manager of the West Virginia net- 
work, has been named chairman of 
the convention committee of the 
Charleston Chamber of Commerce. 
JOSEPH RIBS, educational direc- 
tor of WLW-WSAI, Cincinnati, has 
been named director of public service 
programs for the station by .James D. 
Shouse, Crosley Corp. vice-president 
in charge of broadcasting. Under the 
new setup Mr. Ries will have charge 
of religious programs, community af- 
fairs, social service broadcasts and 
programs of civic organizations, in ad- 
dition to educational bi-oadcasts. 
I. R. BAKER, manager of broadcast 
equipment sales of RCA Manufactur- 
ing Co., Camden, has announced his 
engagement to Miss Eleanore Oland, 
of Ewan, N. J. No date has been set 
for the nuptials. 

RUFFIN HORNE, formerly of the 
sales department of WPTF, Raleigh, 
has joined the staflE of WBT, Char- 
lotte, as account executive. 


vember he became sales manager 
of WLW and was made an officer 
of Crosley Radio Corp., with the 
title of vice-president in charge of 
sales and programs. This position 
he retained until September, 1938, 
when he decided he wanted experi- 
ence on both sides of the fence. The 
decision to affiliate with an adver- 
tising agency followed. 

From several offers he picked 
H. W. Kastor & Sons Adv. Co., 
Chicago, where he became new- 
business man. Soon he moved on 
to account executive for Procter & 
Gamble's American Family Soap 
and the then new product, Teel. 
With Kastor's radio expanding be- 
cause of new activities, he was 
asked to take charge of radio and 
in March, 1939, became radio direc- 
tor. On Jan. 1, 1940, he was ele- 
vated to the radio vice-presidency. 

One of Bob's ambitions is to see 
the quality of radio drama im- 
proved. To him the feature of both 
evening and daytime radio lies in 
dramatic programs. As an example 
he cites the upward trend of the 


JOHN BRIGGS, formerly of the NBC 
press department, Jan. 6 joined the 
New York Post as music critic and 
columnist, succeeding Samuel Chotz- 
inoff, who was recently appointed 
manager of NBC's music division 
[Bkoadcasting, Dec. 151. Mr. Chotz- 
inoff had formerly served as director 
of serious music for the network, com- 
bining that post with his critical duties 
on tlie paper, but as music division 
manager he will henceforth devote full- 
time to his job at NBC. 

LLOYD E. YODER, general manager 
of KOA, Denver, having been made a 
32nd degree Mason, was presented 
with a Consistory ring by male mem- 
bers of the station staff. 

EDWARD CALDER has been named 
manager of KHUB, Watsonville, Cal. 
Calder replaces Edward Slusser, who 
has returned to newspaper work. 
Calder was formerly assistant man- 
ager of the station. 

GORDON ANDERSON, formerly 
general manager of CKOC, Hamilton, 
Ont., and on the staff of CKLW. 
Windsor, Ont., has joined the execu- 
tive staff of Vi-Tone Sales Ltd., Ham- 
ilton, Ont., as advertising director. 

MALCOLM NEILL, assistant super- 
visor of station relations of the Can- 
adian Broadcasting Corp. at Toronto, 
took ill while on a visit to his father, 
J. S. Neill, CFNB, Fredericton, N. B., 
and is not expected back in Toronto 
until the end of January. 

EASTON C. WOOLLBY, manager of 
the service division of NBC's station 
relations department, became engaged 
on .Jan. 5 to Miss Christine Hamilton 
Poler. 

STAN TAPLEY, assistant manager 
of CJCS, Stratford, Ont., has been 
appointed manager of CJCS replacing 
Frank Squires who has been trans- 
ferred to CKWX, Vancouver, as man- 
ager. Mr. Squires is giving a farewell 
party to broadcasting and agency 
friends on leaving CJCS Jan. 17 at the 
Royal York Hotel, Toronto. 

HOWARD MAY, of the sales staff of 
WMAN, Mansfield, O., and Florence 
Schiska, WMAN business office em- 
Ijloye, late in December announced 
their engagement. 

ROBERT BRAUN, Hollywood talent 
representative of KMBC, Kansas City, 
has returned to his West Coast head- 
quarters after conferences with Ar- 
thur M. Church, owner of that station. 
Braun represents Church packaged ra- 
dio shows on the West Coast, among 
them being the Texas Rangers. 

VIC BROWN, booking agent, re- 
cently joined the talent sales depart- 
ment of NBC, Chicago. 


average yearly ratings of dramatic 
programs as well as the number of 
new programs of this type. During 
the last year Bob has noted an 
encouraging change — a tendency 
on the part of some to place im- 
portance on creative writing, good 
production, creative acting, and 
sufficient rehearsals to do justice 
to the show. 

Mrs. Jennings is the lovely 
young radio actress, Betty Winkler, 
whose talents also have taken her 
to the top. 

Hobbies to Bob are things that 
he has not had time to crowd into 
a busy life. As he puts it, "My only 
hobby now is radio. I eat it and 
sleep it, and I have never tired of 
it." 

Bob has a little house on Chi- 
cago's near northside in which 
there's a radio in every important 
room. Of course he and Betty take 
an occasional horseback ride, swim, 
or evening of dancing, but his 
main interest is his work, his love 
of radio. 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 41 


BEfljND 

FRITZ BLOCKI, one time dramatic 
critic of the Chicago American, and 
for the hist eight years publicity di- 
rector of a Chicago theatre chain, 
will houceforth devote all his time to 
radio production and writing. He is 
currently producing the Quaker Oats 
Co., Your Dream Has Come True, for 
Ruthrauff & Ryan. Chicago, and has 
also written and produced The Court 
of Missing Heirs for Blackett-Sample- 
Hummert, Chicago. 

ROLAND SCHWEER, formerly of 
KPRC, Houston, has joined the an- 
nouncing staflE of KRGV, Weslaco, 
Tex. 

JOE CONNELLY, station promotion 
and publicity head of WCAU, PhUa- 
delphia, on Feb. 7 will marry Mary 
Louise Maloney, formerly in the pub- 
licity department of WFIL, Philadel- 
phia, leaving the following day for a 
crui.se to the West Indies. 

RAY FERRIS, of the WLS, Chicago, 
production department, and Harry 
Sims, member of the WLS Rangers, 
recently collaborated in writing a 
song Lyla Lou, which has been ac- 
cepted for publication by Chart Pub- 
lishing Co. 

JOHN KOLBMANN, sports announc- 
er of WHAT, Philadelphia, wUl be 
away from his microphone chores for 
six weeks due to a broken foot suf- 
fered in an auto accident. 

LEE VINES, announcer of WIP, 
Philadelphia, collaborated with Joe 
Frasetto, WIP musical director, for 
a new song, "Slick As A Whistle," 
which has been submitted to BMI for 
publication. 


ED NICKEL, formerly of the NBC 
press department, has joined the MBS 
publicity department as assistant to 
Lester Gottleib. Fred Mears, whom 
Nickel replaces, is leaving to join the 
Naval Air Corps. 

MARIAN SMITH, secretary to C. P. 
MacGregor, Hollywood transcription 
concern, and Charles Nibly, sales ex- 
ecutive of General Foods Corp., Los 
Angeles, were married in Las Vegas, 
Nev., on Jan. 2. 

CARL HOFF, Hollywood musical di- 
rector of the CBS Al Pearce Show, 
sponsored by R. J. Reynolds Tobacco 
Co., has set. "I Pledge Allegiance to 
the Flag," to music. 

]MAX SHUTTO. of NBC Hollywood 
program traffic department, has been 
promoted to assistant night program 
supervisor. Robert McWhinney of the 
studio setup department, takes over 
Shutto's former post. George Hatch of 
the guest relations staff, has been 
shifted to studio setup. 

JACQUELYN SMITH, woman's spe- 
cial events commentator of KOA, Den- 
ver, has recovered from injuries suf- 
fered in an auto accident. 

JACK OWENS, songwriter-vocalist 
of KFI-KECA, Los Angeles, is the 
father of a girl born Dec. 24. 

RICH HALL and Joe Glover, CBS 
Hollywood script writer and music ai-- 
ranger, respectively, have collaborated 
in writing a new song, "Blue After- 
glow," which was recorded by Jimmie 
Lunceford's orchestra. It is being re- 
leased by Columbia Recordings Inc., 
New York. 

KEN NILES, Hollywood announcer 
on the CBS Big Town, sponsored b.v 
Lever Bros., also has a similar assign- 
ment on the NBC Ben Bernie Show 
which switched origination to the West 
Coast Dec. 24 under sponsorship of 
Emerson Drug Co. 

JOHNNY RAPP, writer of the NBC 
Time to Smile, sponsored by Bristol- 
Myers Co., and Blanche Field, will be 
married in New York on Jan. 18. 



AVENEL BARNES 

HEADING the five-weekly quarter- 
hour HBI (Housewives Bureau of 
Information) on the North Central 
Broadcasting System, Northwest 
regional network, is Avenel Barnes, 
comely young home economist. Al- 
though her programs are sponsored 
on a participating basis, the Bu- 
reau, which has a membership of 
more than 5,000 housewives who 
test products and send in report 
forms, is open to all advertisers on 
the network. Acceptance of prod- 
ucts for sponsorship on her pro- 
gram depends on votes of testing 
members. 


Nice Assignment 

ALLEN FRANKLIN, sports 
and news announcer of 
WTAQ, Green Bay, Wis., has 
the unique distinction of mak- 
ing a four-week trip to Ha- 
waii, strictly on business. 
Leaving Green Bay Jan. 8, 
Franklin took along portable 
transcription equipment to 
record 20 quarter-hour epi- 
sodes of a new show he will 
air on WTAQ this spring. The 
new program. Vagabond Re- 
porter, features Franklin in a 
series of interviews vdth un- 
usual people in out-of-the- 
way places. 


TRUMAN BRADLEY, Hollywood an- 
nouncer, has been assigned to the 
weekly quarter hour NBC program, 
Tony Martin from Hollywood, spon- 
sored by Andrew Jergens Co. 

JOHN CONTE, Hollywood an- 
nouncer-actor, has replaced Dick 
Powell as mc on the weekly NBC 
Maxwell House Coffee Time, sponsored 
by General Foods Corp. 

WILLIAM KITAY. former free lance 
publicity man. has joined the staff of 
Basch Radio Productions, New York, 
as director of publicity. 

RAYMOND RICH and Hanley Norins 
have been added to the script and pro- 
duction staff of Kasper-Gordon Inc., 
Boston transcription firm. 

ED E. RYAN Jr., formerly of KTEM, 
Temple, KGKB, Tyler, and KTBC, 
Austin, Tex., has joined the announc- 
ing and production staff, of KFRO, 
Longview, Tex. Paul Long, formerly 
of KFRO, has joined KELD, El Do- 
radio, Ark. 

ARTHUR VAN HORN, announcer 
of KFRC, San Francisco and Edith 
Graham, radio actress, recently were 
married at San Rafael, Cal. 


RAY SPENCER, formerly of WADC, 
Akron, O.. has joined the announcing 
staff of WCAE, Pittsburgh. He suc- 
ceeds Bob Webster, who resigned to 
become manager of the new WCED, 
DuBois, Pa. 

HENRY DUPRE, program director of 
WWL, New Orleans, has been named 
to handle radio relations for the pub- 
licity committee of the New Orleans 
Association of Commerce by R. L. 
Simpson, president of the Association. 

GENE PLUMSTEAD, formerly of 
WCOV, Montgomery, Ala., has joined 
the announcing staff of WSGN, Birm- 
ingham. 

WILL BALTIN, program director of 
the Allen B. Du Mont television sta- 
tion, W2XWV, New York, has be- 
come engaged to Miss Hannah Lasa- 
row of Los Angeles. 

JOHN TANSEY, announcer of 
WRVA, Richmond, has announced his 
marriage to Courtenay Barnes, for- 
mer receptionist at the station. 

KEN GIVEN, formerly program di- 
rector of WLPM, Suffolk, Va., has 
joined the sports staff of WCHS, 
Charleston, W. Va. 

VIVIAN HITCHCOCK, new to ra- 
dio, has joined the staff of WOWO- 
WGL, Fort Wayne, as assistant to 
■lane Weston, conductor of the Modern 
Home Forum on WOWO. 

GEORGE MATHEWS, of KOA, 
Denver, has been called for duty with 
the Army and reports Jan. 15. 

DORIS HENRY and Mary Beatrice 
White are the latest additions to the 
music department of KTBS-KWKH. 

HARRY MARBLE, assistant pro- 
gram director of WCAU, Philadelphia, 
has become engaged to Doris Havens, 
studio pianist. Esther Durkin, from 
WIP, has joined the WCAU staff. 

MORRY BERTSCH has been named 
production manager of KHUB, Wat- 
sonviUe, Cal., in addition to his duties 
as chief announcer. Fred Clapp, for- 
merly of KDON, Monterey, has been 
added to the announcing staff. 

JIMMY ALDERMAN, newscaster of 
WFAA-KGKO, Dallas, is the father 
of a boy born Dec. 31. 

MRS. VIRGINIA REID, formerly of 
Lake-Spiro-Shurman Inc., Memphis, 
is now working in the general offices 
of WBT, Charlotte. 

CATHERINE SHERMAN, new to 
radio, on Dec. 30 joined the sales de- 
partment of WIND, Gary, as secre- 
tary. Miss Sherman replaced Dorothy 
Stevens who left for the Canal Zone. 

ED BARRY, sports editor of WMFF, 
Plattsburg, N. Y., married Miss Mar- 
garet Hutt of Palatka, Fla. Jan. 4. 

KARL BARRON, formerly of KYA, 
San Francisco, has joined the an- 
nouncing staff of KROW, Oakland. 

MARJORIE HILLIARD has been 
named continuity head of WROK, 
Rockford, 111., succeeding Effay Bey- 
non, resigned. 

PAUL MORRIS. announcer of 
KRSC, Seattle, won the New Years 
Day Penguin Race held in Portage 
Bay. Penguins are 11%-foot racing 
dinghys. 

ROGER WAYNE, for 10 years pro- 
gram director of WCNW, Brooklyn, 
has been named the station's director 
of music. Al Tanger has joined the an- 
nouncing staff. 

MARTY GLICKMAN, sports an- 
nouncer of WHN, New York, was 
married on Dee. 25 to Miss Marjorie 
Dorman. 

MAURICE WETZEL, production 
man of NBC, Chicago, and Edgar 
Guest, poet, recently collaborated in 
writing the song "At Home" which 
has been accepted by BMI. 

JERRY DEE, announcer of WCBD, 
Chicago, is the father of twins, a boy 
and a girl, born Dec. 24. 



Page 42 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



When Biscayne Bay's high tide on January 20th 
throws the switch oi the new WIOD transmitter, 
WIOD's new voice will ride the waves to all 
South Florida. 

That's because nature's best conductor oi radio 
waves will give WIOD's 5,000 watt salt water 
signal the coverage oi a 16,000 watt transmitter. 

And that means high tide ior WIOD advertisers 
who may now flood all South Florida with their 
booming sales message. Thus, WIOD delivers 
single-handed coverage of America's fastest growing 
metropolitan area, one-station dominance oi the 
most important market in America. 


MIAMI 


THE GREATEST VOICE IN THE MOST ABLE-TO BUY MARKET IN AMERICA 


50,000 WATTS 
NEW YORK 



I 


lest-known, 
best-liked 
station 
in tlie 


world's 


largest 


market 




Ask any Radio Sales office 
for more information about 
WABC, one of the sixteen 
CBS 50,000 watt stations. 



CHARLES J. GILCHRIST, formerly 
radio editor of the Chicago Daily News 
and recently news and special events 
director of WBZ-WBZA, Boston- 
Springfield, has joined the staff of Earl 
Ferris, New York publicity organiza- 
tion. 

AILEEN SCARES, religious editor of 
NBC in New York, is in Hackensack 
(N. J.) Hospital, recovering from an 
ippendix operation. 

SALLY WERT has been added to the 
lontinuity staff of KIT, Yakima, 
Wash., replacing Judy McWhorter, 
who resigned to join Northwest Adv. 
Agency, Seattle. Jack Carlson, new to 
radio, has joined KIT as announcer. 

GARY KRIEDT, promotion manager 
of KFRC, San Francisco, and Miss 
Myrtle Hamilton, recently announced 
their engagement. 

GEORGE MATHEWS, KOA, Den- 
ver, staff member, has been called for 
duty with the U. S. Army, and re- 
ports on Jan. 15. 

JIM HENAGHAN, Hollywood re- 
porter and magazine writer, has joined 
the staff of George Fisher to gather 
news for the weekly quarter-hour Hol- 
lywood Whispers, sponsored by Mar- 
row's Inc., Chicago (Mar-O-Oil sham- 
poo), on 36 MBS stations. 

DON DAWSON, traffic manager of 
CKCK, Regina, recently became en- 
gaged to Muriel Robinson. 

BILL REIMER, formerly of WCNW, 
Brooklyn, has joined the announcing 
staff of WCOV. Montgomery, Ala. 

ED WILSON, formerly of WSOY, 
Decatur, 111., has joined the announc- 
ing staff of NBC, Chicago. 

JULANE PELLETIER. formerly 
staff pianist of WJJD and NBC, Chi- 
cago, on Jan. 2 rejoined WJJD in the 
same capacity. Miss Pelletier replaced 
Priscilla Holbrook who has taken a 
leave of absence. 

ROBERT DOYLE, since June, 1940 
a member of the WGN, Chicago, pub- 
licity department, on Jan. 6 joined 
the WGN continuity department as 
writer. Cyril Wagner, onetime assist- 
ant to Larry Wolters, radio editor of 
the Chicago Tribune, replaced Doyle. 

EVELYN LYMAN, for five years of- 
fice manager of World Broadcasting 
System, Chicago, on Jan. 6 joined the 
radio department of Sherman & Mar- 
quette Inc., Chicago agency. 

CARL BARRON, formerly on the an- 
nouncing staff of KYA, San Francisco, 
has joined KROW, Oakland, succeed- 
ing George Tolin, resigned. 

MAURICE HART, formerly announc- 
er of the World's Fairest Music pro- 
gram on WMCA. New York, and m.c. 
of the 5:30 Request Cluh on WAAT, 
.Ter.sey City, has joined the auuounce- 
iiiK staff of WNBW, New York. 

BERT SYMMES recently was added 
to the announcing staff of KLS, Oak- 
land. 

ALFRED S. BYRNE, for the last 
five years a page boy at WOR, New- 
ark, has been admitted to the bar, 
after studying law at night for six 
years at Fordham U, from which he 
graduated last spring. 

JACK KRETSINGER, formerly of 
KGKB, Tyler, Tex., has joined the an- 
nouncing staff of WMBD, Peoria. 

FRANK THOMAS, formerly of 
WGES, Chicago, early in December 
joined the announcing staff of WEDC, 
Chicago. 

WALLY NEHRLING, announcer of 
WIRE, Indianapolis, and June Gard- 
ner of that city, were married Nov. 28. 

NORMAN JOLLEY and John Black 
have joined the announcing staff of 
KGGF, Coffeyville, Kan. 

RALPH CHILDS, news staff chief of 
KMA, Shenandoah, la., is the father 
of a 7 lb. boy, born recently. 



MUSIC checking is a mutual mat- 
ter between Alec Petry, head of 
the NBC-Hollywood music rights 
department, and Mary Hunter, of 
the NBC - San Francisco depart- 
ment. They plan to be married 
this month. Alec went to San Fran- 
cisco for the KGO-KPO Christmas 
party. 


MURRAY YOUNG, formerly publici- 
ty director of the American Economic 
Foundation, is now reading the nightly 
newscast over WHK, Cleveland. 

JAMES AUBELE, sound effects di- 
rector of WHK-WCLE, Cleveland, 
and Helen Thornton, switchboard op- 
erator, have announced their engage- 
ments. Aubele to Ruth Manning and 
Miss Thornton to John Corrigan. 

EVA MANNING, new to radio, has 
joined the program department of 
WIS, Columbia, S. C. Tommy Martin, 
formerly of WGY, Schenectady, has 
been added to the announcing staff. 

RANNY DALY, production manager 
of WING, Dayton, O., is confined to 
the hospital with pneumonia. Betty 
Kern, saleswoman, is also out with ill- 
ness while Lou Tschudi, who has just 
taken a job as head of the station's 
sports department, has been sent a 
draft questionnaire. 


Garland Appointed 

CHARLES H. GARLAND, with 
WBBM, Chicago, since 1925, on 
Jan. 1 became assistant commercial 
manager of the CBS Chicago key 
station, according to J. Kelly 
Smith, commercial manager of 
WBBM and general sales manager 
of Radio Sales, CBS subsidiary. 
Garland joined WBBM in 1925 as 
a musician, director and announcer. 
In December, 1930, he joined the lo- 
cal sales staff. Since joining the 
sales staif Garland has confined his 
work to that field, completely aban- 
doning the production end of radio. 
A native of Water Valley, Miss., 
he attended the Mississippi U, and 
left his studies to serve in World 
War No. 1. 


Stafif Changes at KGW-KEX 

W. CAREY JENNINGS, manager of 
KGW-KEX, the Portland Oregonian 
stations, announces the following 
changes effective Jan. 1 : Paul Connet, 
formerly sales manager, becomes na- 
tional sales manager. Chester Bloms- 
ness, salesman, becomes local sales 
manager in charge of promoting and 
servicing local sales with aU local 
salesmen under his supervision. H. Q. 
Cox, production manager, wiU super- 
vise script writers, special events and 
music. Homer Welch, producer, be- 
comes program director in charge of 
selecting talent and producing all 
shows. Ralph Rogers, announcer, be- 
comes chief announcer, in charge of 
hiring and supervising the entire an- 
nouncing staff, with the exception of 
announcers assigned to special events. 


KFBC Completes StafE 

COMPLETION of the staff of the 
new KFBC, Cheyenne, Wyo., which 
went on the air Dec. 6 as an NBC- 
Blue outlet, was announced Jan. 3 
by Tracy McCracken, publisher of 
the Cheyenne Wyoming State Tri- 
bune and Wyoming Eagle, the 
State's two dailies, who is one of 
the station's chief stockholders. 
KFBC operates with 250 watts on 
1370 kc. Its manager is William C. 
Grove, former chief engineer of 
KSAN, San Francisco, and at one 
time chief engineer of KLZ, Den- 
ver. National advertising manager 
is Larry Bloom, formerly with 
KFEL and KVOD, Denver. Local 
advertising manager is C. E. Hop- 
kins, formerly with KSFO and 
KSAN, San Francisco. Other staff 
members are: Robert Youmans, 
from WFBL, Syracuse, and 
WMBO, Auburn, N. Y., production 
manager; Willis Ballance, program 
director; John Vogel, from KID, 
Idaho Falls, announcer; John Daw- 
son, chief engineer; Del Brandt, 
engineer-announcer ; Mel Klein, 
engineer; William Harmon, engi- 
neer; Margaret O'Brien, secretary. 

RCA Promotions 

PROMOTION of three RCA Mfg. 
Co. executives at the Harrison, 
N. J., plant was announced Jan. 3 
by E. W. Ritter, vice-president in 
charge of production and engineer- 
ing activities. John A. King, for 
three years manager of manufac- 
turing at the Harrison plant, has 
been named plant manager in 
charge of all operations; Arlan S. 
Kelley, formerly assistant man- 
ager, succeeds him as manager of 
manufacturing; Dr. G. R. Shaw, 
manager of research and engineer- 
ing at the plant, has been named 
to assist Mr. King in engineering 
management. 


Alibi Needed 

MORRISON QUAL- 
TROUGH, announcer of Alibi 
for Death, which dramatizes 
local traffic accidents on 
KROD, El Paso, as a warn- 
ing to others, recently found 
himself an active participant 
in the show. Not only was his 
car wrecked in a collision 
but several nights later he 
played himself when his acci- 
dent was dramatized. 



serves the fast growing 
Savannah market . . . 
We sell it ... at the 
lowest per person cost 
of any medium. 



ulsav 

SAVAN NAH 


GEORGE P. HOLLINGBERT CO. 


Page 44 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


i 


e G 

Y M 


WHEEL 

E*' (bqone 


WAYNtF""*'S'l MONONA 


, VTCHISONlNODAWAyl WOP''H 

SON |ahA V I l^f^Jfi 

>.\W- I RICH \ HOLT ( 
.EE ARDSON, \— J 


CE DAfl 



* PIJTTF [_ 

f[fR-f€^.''.f/y- '.CLAY 


PRAir 


8ARBEH 


ENO I HARVEY 
fiUrCHINSQN 


SEDC^ICK 
WICHITA 


WILSON 


COWLEY 


CHAU 



MAJOR 


ICHASE 

eMPORlA 


FRANK 

LIN 


,-coffey(ander 

SON 


BUTLER 


GREEN 
WOOD 


wood 

SON 


m 

_*.PLA1 
leAUgAf- I riAY 

'%1^acksonTla^a>ftte 


dougTjohn I 9 -Btn^ 

SON iiiJDIl_1 I 


LAS 


ALLEN 


NEO 
SHO 


SON IiNDILj JOHNSON 


LINN 


CRAW- i 

FC#) ! BARTON 

PA/>SONs \p,TrS BUItO 

MONT- LA # r-HFD * 

GOM- IbETTE ok" - ^^^^^^ 


TAUQUA FRv" r^"MOKt£| 
.•^''J^i'l\jOPL 

O'^AGF ^^Ji/fhowJ CRAIG OTn^''*"" 

BAHTC^^''' l ATA I tawaI_ 


MAYIS^ 



LR4 : .-c;' -;;-.;- i^- 


mi 


BOUR IvERNON 
BON I 


nci « I DON 
WARFl .'^'" . 


1 1 TON k RjkNOQLlI 


Largest Radio Coverage in the Kansas City Area 

The outer black line is the one-half millivolt signal point for WDAF's full-time operation on 5,000 watts. This 
WDAF primary area, largest radio coverage in the Kansas City area, was measured by engineers of Bell Laborato- 
ries. 917,113 Radio Homes in WDAF's Half-Millivolt Area. 

OWNED A N D \p/E^ A/Ze i T.l^ K | NJ^A S CITY ST 

^\ r, — - 



AR 


Outlet N. B. C. Basic Red Network 
BROADCASTING • Broadcast Advertising 


Represented hy Edward Petry ^ Co. 

January 13, 1941 • Page 45 






MctclianJil5in^ & J^tomotion 

Girded for Grid — Paramount Plug — Kansas Ruler — 
Time on a Dial — Special Recordings 


FOOTBALL CONTEST con- 
ducted by the Barr Jewelry 
Stores, Philadelphia, in con- 
nection with their gridiron 
review broadcast over WCAU, 
Philadelphia, every Saturday dur- 
ing the past season, attracted a 
record total of 37,230 entries, ac- 
cording to George W. Wolfsten, 
vice-president of the Al Paul Lef- 
ton Agency, Philadelphia, which 
handled the account. The nine-week 
contest requil-ed listeners to deter- 
mine the winners and the approxi- 
mate scores of the 12 leading games 
each week in competition for prizes 
of three Gruen wrist watches. 

Starting with 1,000 entries the 
first week, the contest reached a 
peak of 6,200 the weekend of the 
Penn-Cornell game for a weekly 
average of 4,137. A standing grand 
prize of $1,000 for any contestant 
who achieved a pei-fect score went 
begging. 

Bob Hall, ex- Yale grid star and 
local attorney, handled the broad- 
cast along with Taylor Grant, 
WCAU sports commentator. 


Paramount's Free Discs 
PARAMOUNT PICTURES, Holly- 
wood, to promote the American film 
industry, is issuing a weekly quar- 
ter-hour transcribed program titled 
Paramount on the Air, to 60 New 
Zealand and Australian stations. 
Weekly release contains film indus- 
try news supplied by all motion 
picture studios in Hollywood. In 
addition, the Paramount radio serv- 
ice also issues a special weekly 
letter titled Listening-in on Holly- 
wood, to 93 stations in the Anti- 
podes, for reading by staff announc- 
ers. 

Topeka Yardstick 

SHIPPED in individual mailing 
boxes, WIBW, Topeka, Kan., is 
distributing to the trade heavy 
wooden yardsticks impressing a 
double-side advertising message. 
In addition to the inscribed yard- 
stick itself, each 36-inch rule is 
packed with a yard-long paper in- 
sert bearing an advertising mes- 
sage built around the theme: 
"You'll need a big yardstick in 
1941 to measure WIBW's selling 
results for you !" 

Szigeti Book 
TO PROMOTE the MBS concert 
series of Joseph Szigeti, well known 
violinist with the Alfred Wallen- 
stein orchestra which started on 
Jan. 7, WOR has sent newspapers a 
pressbook on Mr. Szigeti which in- 
cludes a cover picture of the vio- 
linist, his biography, anecdotes, an 
art layout, and an article by Rob- 
ert A. Simon, music critic for the 
New Yorker magazine and continu- 
ity director for the station. 

* * * 

Salute to Sponsors 

AS A SPECIAL holiday promo- 
tion stunt, KMPC, Beverly Hills, 
Cal., on Dec. 23 sent a group of 
four carol singers to serenade spon- 
sors. Quartette made more than 25 
anpearances in downtown Los An- 
geles and Hollywood, including all 
major department stores. 


McKinney's Dial 
TIME-DIAL for use in figuring the 
date of the last broadcast of a 
specified schedule has been issued 
to the trade by J. P. McKinney & 
Son, New York and Chicago news- 
paper and station representatives. 
On back of the time-dial are listed 
the stations represented by J. P. 
McKinney, including five Gannett 
stations, two affiliated with Gan- 
nett, and WRAK, Williamsport, Pa. 


Hornet Plugs 

CONCEIVED by CKCK, Regina, 
Sask., a new wrinkle in merchan- 
dising reports has caused much com- 
ment in Canadian agency circles. 
Preparing a merchandising report 
for the agency handling the Lis- 
terine account, sponsoring The 
Green Hornet on CKCK, staff mem- 
bers dramatized on a transcription 
the parts they took in preparing the 
report. For example, the salesman 
who arranged for a screen trailer 
at a local theatre was waxed mak- 
ing a phone call to the theatre 
manager, with other conversations 
between CKCK representatives and 
merchants arranging for window 
displays and other merchandising 
ventures. 



REALISTIC audition setting, to emphasize the appeal of Florsheim Shoe 
Co.'s Squared Circle series, was arranged for a prospective sponsor by 
George Blackwell, director of WBLK, Clarksburg, W. Va. The station 
set up in the studio a squared circle, arranged dummy fighters, created 
an arena atmosphere by calling in peanut, popcorn and pop vendors and 
then ran off a sample show for the local Florsheim dealer. He signed. 


BROCHURES 


WNAX, Yankton, S. D.— Data on lis- 
tener response and 1940-41 program 
schedule, in personally addressed mail 
folder. 

WGES-WSBC, Chicago — Six-page 
red and white booklet promoting the 
Polish language programs. 

WOWO-WGL, Fort Wayne — Four- 
page syllabus of programs with an 
educational slant. 

WKY, Oklahoma City — Pictorial bro- 
chure promoting Sunrise Roundup, 
early morning rural feature on the 
station. 

WWL, New Orleans — Booklet con- 
taining brief resumes of 31 WWL 
programs suitable for sponsorship. 

WCNW, New York— Reprint of pic- 
torial page from PM, New York news- 
paper, noting WCNW as "the New 
York Negro community's voice". 

WMBD, Peoria, 111.— Plastic-bound 
"Peoriarea" coverage brochure. 


Here to Stay 

WBT, Charlotte, has settled 
its long-standing feud with 
the Charlotte News. The 
newspaper had been so hos- 
tile as to block out the sta- 
tion's call letters when a 
WBT microphone appeared in 
a news photo and uniformly 
prohibited mention of the sta- 
tion in any news story. How- 
ever, General Manager A. E. 
Joscelyn persevered and the 
News in late December start- 
ed to feature daily program 
schedules of WBT and other 
local stations. Publisher W. 
C. Dowd even ordered full- 
page announcements in the 
paper to announce the new 
radio schedule feature. Joked 
Mr. Dowd to Mr. Joscelyn, 
still in his first year at WBT, 
after the agreement had been 
reached: "I guess I must ad- 
mit that the wireless is here 
to stay." 


WSGN Studio Shift 

WSGN, Birmingham, will move 
from the Tutweiler Hotel to new 
studios in the Dixie Carlton by Feb. 
1 according to General Manager 
Henry P. Johnson, who simultane- 
ously announced a new production 
policy for the station. Under the 
new setup Bill Terry, station's 
sportscaster, becomes production 
manager. Carl Cannon, promotion 
manager, will take on additional 
duties spending most of his time 
developing local public service and 
educational programs. 



WICHITA 


Page 46 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



er one short year of Times-Star operation 


WKRC 



^^^^^ 


550"' f.r COVERAGE! 



mMk PROGI^AMS 


'Hijh-SpoV City 

• <;nle5 Manage- 

°°" r' 

n,ent has P ^^^^ ; 

,he morke* and »he 

BOS-.C CBS for ConneCUu, 


A DVERTISING the attractions 
/\ of Hawaii, KGMB, Honolulu 
/ m salutes one of its Mutual 
affiliates each week in a 
novel manner. A U. S. guest, 
from the city of the station greet- 
ed, goes on the air, specifying a 
friend back home who is to re- 
ceive an attractive lei of flowers. 
KGMB sends the lei to the station 
in the States, which presents it to 
the recipient. On Jan. 8 WOR, 
Newark, presented a KGMB lei to 
a Mrs. Rhew of New York, who 
had been designated by a friend 
appearing on the KGMB program. 



\, •« the lucrative l^om i^^ntuckyl . 

aer iB ^^""^ income-tax 

V, t gentle reader, IS re incowx 

that, ge" »„„re, has oO/o »i,^T__a»d 

friustance^ toffetber — » 

^^^^ T the re.t of the State put tog ^^^^ 

payers than the ^^^^^^^ pay 

^ f.nse activities have ^^yE, a^^^^' ^ 

„ M.uy becau- .. . .en you m 


FREE 


5000 WATTS 

PETERS, INC 



940 K. C. 


Impromptu Dramas 

NOVEL sustaining dramatic se- 
ries. Deadline Dramas, started Dec. 
29 on NBC co-starring Irene 
V/icker, noted singing actress, and 
Robertson White, screen player and 
writer. At the beginning of the 
broadcast, members of the studio 
audience are asked to write down 
20-word sentences outlining situa- 
tions around which dramatic 
sketches may be built, and William 
Fadiman, MGM story and book edi- 
tor, who acts as m.c. for the pro- 
gram, selects the most likely con- 
tribution, turns it over to the co- 
stars, while he discourses extem- 
poraneously for two minutes on 
any subject supplied by Edmund 
Birnbryer of the NBC Script di- 
vision. At the end of Fadiman's 
chat. Miss Wicker and Mr. White 
will step to the microphone and 
present a finished play based on the 
sentence previously given to them, 
portraying all the parts between 
them. In conclusion, Fadiman will 
review and criticize the deadline 
dran-.a. 

Home-Like Dining 

HIGHSPOT of Dinner Music, a 
program of recorded light classical 
music sponsored nightly at 6:30 on 
WQXR, New York, by Schraift Res- 
taurants, is the commercial, read by 
Rex Benware and written by Jim 
Frankenberry. In the commercial 
Benware recalls some episode of 
boyhood days with the family, con- 
necting the episode with the desir- 
ability of dining- at Schrafft's home- 
like restaurants. Listeners have 
voluntarily written accounts of 
their own youthful experiences with 
the request that they be used on 
the commercial, and a recent men- 
tion of a Schrafft Christmas cata- 
logue deluged the WQXR offices 

with listeners' requests. 

* * * 

Juvenile Discussions 

A WEEKLY series of juvenile dis- 
cussions presented by the child wel- 
fare organization, Youthbuilders 
Inc. of New York, has started on 
WMCA, New York. Participants, 
ranging from 8 to 15 years and 
selected from the New York city 
grade schools, discuss current topics 

extemporaneously. 

* * * 

Why Listen? 
LISTENERS to a 6 a. m. program 
on KGKO, Fort Worth, recently 
were offered a phonograph-radio 
combination for the best 50-word 
letter on "Why I listen to the I'adio 
early in the morning". 



CUTE as a button is four-year-old 
Nancy Jane Burroughs, musical 
prodigy of WPTF, Raleigh, N. C. 
Nancy Jane, heard each Sunday 
afternoon on WPTF's Birthday 
Party, has shown a remarkable 
faculty for remembering songs and 
catching tricky tempos of the popu- 
lar BMI tunes she sings. 

* * * 

License Free 
USING a new twist to introduce 
Big Freddie Miller, formerly of 
WFBM, Indianapolis, to his new 
Midwest audience, WNAX, Yank- 
ton, S. D., is conducting a weekly 
quiz contest during which winners 
receive free 1941 automobile license 
plates. The station purchases the 
plates regardless of the winner's 
car model or State of residence. All 
information is checked with the 
winner's county treasurer, to whom 
checks are made payable. The in- 
itial winner drove a 1935 Chevrolet 
whose plates cost $5.10. Although 
restricted to auto owners, mail re- 
sponse has been extremely heavy, 
according to the station. 

* * * 

Names and Sources 
EXPLANATIONS of the deriva- 
tions of proper names are given on 
the new educational program. The 
Name Explorer, which started Jan. 
4 on WJSV, Washington. Com- 
mentator on the feature is Howard 
Barker, former research associate 
of the American Council of Learned 
Societies and author of articles on 
speech and nomenclature in na- 
tional magazines. Listeners are in- 
vited to submit their names for 
analysis. 

* * * 

Orchid Award 

AN ORCHID a day is given away 
by Brunswick Flower Shop, Cleve- 
land, on its five-minute daily mu- 
sical program on WCLE, Cleveland. 
The bloom goes to the local news 
personality judged to have done 
the best good deed or most meri- 
torious community service the pre- 
ceding day. Recorded music is used 
on the program. Gregory & Bol- 
ton Adv. Agency, Cleveland, han- 
dles the account. 


OUR TARGET: ^he world's largest market. 

OUR WEAPON: SOOO WATTS day and night with 

Directional Antennae. 

OUff AMMUNITION :^o or product programmed with 
intimate appeal to New York's 
Melting Pot miHions, 

OUR AIM: Vo ii^sure results. 


WBI\IXy'o'R''K : SOOOWATTS 


Page 48 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


Canada's Farm Problems 

CANADIAN Broadcasting Corp. on 
Jan. 21 is inaugurating Farm Ra- 
dio Forum for Eastern Canada sta- 
tions on Jan. 21. The program will 
be the first effort of the CBC to 
participate in a widely-organized 
listening group project covering 
Ontario, Quebec and the Maritime 
provinces. Cooperating in organiz- 
ing listening groups are the Cana- 
dian Federation of Agriculture, 
provincial departments of agricul- 
ture and farm organizations. In 
Farm Radio Forum radio will be 
used to highlight current farm 
problems as they exist along the 
sideroads and concessions of East- 
ern Canada. Each broadcast will 
present background and facts re- 
garding farm problems as a basis 
for discussion. At the end of each 
network broadcast there will be a 
five-minute regional commentary 
originating at CBL, Toronto; CBM, 
Montreal; CKCW, Moncton, N. B. 

If * if 

Youth's Problems 

COOPERATING with the National 
Congress of Parents & Teachers — 
NBC-Red on Jan. 6 started the 
weekly quarter-hour. Citizens All, 
Mondays, 5-5:15 p.m. (EST). The 
series is designed to stimulate pub- 
I lie interest and action in solving 
community and school problems af- 
fecting youth and will take the 
form of roundtable discussions, 
with Dr. Ernest 0. Melby, dean of 
Northwestern U's school of educa- 
tion, as chairman. Future pro- 
grams will bring listeners the ex- 
perience and theories of authorities 
in ed^ication and social welfare. 

All For Kids 
BADGES, maps, membership 
blanks and parties for kids are in- 
corporated in a new juvenile pro- 
gram. World Adventure Club, start- 
ing Jan. 25 on KSTP, St. Paul, 
under auspices of the Minnesota 
Federation of Women's Clubs and 
the romance languages department 
of Minnesota U. In addition, free 
scholarships for three University 
students are given for work on 
script, dramatization and music for 
, the weekly series. 

* * ♦ 

Old Dominion Folk 

INTERVIEWS with prominent 
State citizens are presented on The 
Virginia Traveler, new weekly ser- 
lies of WRVA, Richmond, carried 
lunder joint auspices of the State 
Conservation Commission and the 
I Virginia Writers' Project. Ira Av- 
ery supervises production for 
WRVA, with Mrs. Eudora R. Rich- 
ardson, editor of a State guidebook, 
arranging guest appearances. 

* * * 

Heroic Dramas 

PRESENTED under auspices of 
the Daughters of the American 
i Revolution by the local Uptown 
! Players, WJJD, Chicago, on Jan. 
6 started a new Heroes of the 
Northwest dramatic series. The 
quarter-hour dramatic shows are 
heard the first and third Mondays 
i of each month. 

I 4: 

U. S. Appreciation 

BRINGING- to the microphone 
representatives of nearby American 
Legion posts, the weekly Appreci- 
I ate America series is presented on 
KLX, Oakland, Cal., under auspices 
of District 10 of the American 
rjiegion. 


ANNOUNCERS' SCHOOL AT WSB 

Weekly Sessions Cover All Types of Problems as 
Mikemen Criticize Each Other's Work 


LOOKING toward long-run divi- 
dends resulting from clean jobs of 
script reading, WSB, Atlanta, has 
established an "Announcers' 
School" to give all staff announcers 
practice and training in pronuncia- 
tion, diction, enunciation, "selling" 
of announcements and general 
knowledge of the news. 

Each Monday afternoon the WSB 
announcing staff meets with Pro- 
duction Manager Marcus Bartlett 
and Program Director Roy McMil- 
lian. First item is a quiz on name 
pronunciations, covering persons, 
towns, ships or anything that has 
gained news attention during the 
preceding week. Announcers are re- 
quired to turn in at least five 
words each week for this list, which 
is compiled from their offerings. 

A second section of the school is 
a quiz on names in the news. In- 


ternational, national and local fig- 
ures are named, and the announcers 
are required to identify as many as 
possible. Another feature, recently 
added by McMillian, is identifica- 
tion through pictures of five news- 
worthy persons each week. 

The oral part of the meeting, fol- 
lowing these two quizzes, is con- 
ducted by Mr. Bartlett. Announcers 
take turns 't reading spot an- 
nouncements and other types of 
copy. Criticism is offered by other 
participants. The work of the pre- 
ceding week also is criticized by 
both Bartlett and McMillian, tying 
in with the station's policy of 
granting weekly bonuses to an- 
nouncers — the amount of the bonus 
determined on the basis of a per- 
centage of station business for each 
week. Announcers making serious 
errors may lose part or all of their 


bonus, depending on the record. 

WSB officials have praised the 
system as the best method devised 
to insure sytematic and conscien- 
tious work at all times by the an- 
nouncing staff. Staff members also 
favor th , setup, agreeing they have 
received much benefit from the 
school, both in gaining information 
and securing better coordination of 
station activities. 



COMBINATION studio - transmit- 
ter building for WALB, Albany, 
Ga., will be completed about Feb. 1. 
It is built on a functional basis, 
according to Edward J. Lord, 
WALB general manager, and com- 
prises four studios, control room, 
transmitter rooms as well as offices. 
It is located on the Dixie Highway, 
on a 20-acre swamp plot. 



BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 49 


MERCHANDISING and 
MARKETING MAN 
AVAILABLE 

Two years intensive merchandising and 
marketing experience with established 
network. BACKGROUND: Agency, plus 
several years selling for nationally known 
newspaper and radio station representa- 
tives. Good knowledge national markets. 
Interested In establishing or heading up 
merchandising department of recognized 
agency or radio station. Initial salary im- 
portant to wife and children's well being. 

Address Box 134, BROADCASTING 


More Listening, CAB Finds 

(Continued from page 20) 


dent's address was covered by NBC 
Red and Columbia; Mr. Willkie's 
talk by NBC Red and Blue, Colum- 
bia, and Mutual. 

Sports 

During the year the CAB also re- 
ported on numerous sports broad- 
casts including regular reports on 
football and baseball plus special 
events such as prize fights and the 
Kentucky Derby. On May 4, 15.2% 
of the set owners heard the latter 
event broadcast between 6:30 and 
7:00 p.m. 

BOXING — Joe Louis continued 
to be a great favorite with radio 



IT'S SURE-FIRE! 

And if you want an attentive audience in Roanoke 
and southwest Virginia, tell your story over 
WDBJ! Because listen: WDBJ is the top station in 
this neck of the woods. And our listening area em- 
braces an audience that spends upwards of 
$400,000,000 at retail a year. What's more, we 
have convincing evidence that our buying sugges- 
tions produce surprising results! Would you like 
to know more? 


ROANOKE, 
VIRGINIA 




FREE & 

mm, \M. 

Excliiih e National 
Kt'preseii/al/m 


Owned and Operated by the TIMES - WORLD CORP. 
CBS Affiliate • 5000 Watts Day • 1000 Watts Night • 930 Kc 


listeners. The Louis-Godoy fight on 
June 20, 1940, rated 37.9. One Sept. 
6, 14.7% of set owners reported 
listening to the Billy Conn-Bob 
Pastor fight. On Dec. 16, the Joe 
Louis- Al McCoy fight rated 22.1%. 
None of these ratings came close 
to the figure of 47.6 scored by Louis 
and Pastor in 1939 nor the 63.6 
attained by Louis and Schmeling in 
1938. The latter was broadcast over 
two networks. 

FOOTBALL^The ratings for 


college football broadcasts 

follow : 


19i0 

19S9 

Oct. 5 

25.1 


Oct. 7 


23.6 

Oct. 12 

28"5 


Oct. 21 


37.3 

Nov. 2 

3l'4 


Nov. 4 


35.7 

Nov. 16 

35"0 


Nov. 18 


36.2 

Dec. 2 


36.0 


BASEBALL— During the base- 
ball season the CAB reported 
monthly on listening to baseball 
broadcasts. The figures are for ac- 
tual broadcasts of the games, both 
major and minor league, heard in 
the 33 CAB cities. In 1940, interest 
became more intense month by 
month as the struggle for the pen- 
nants became more furious. This 
contrasted with the experience in 
1939 when the Yankees ran away 
with the American League race. 
The ratings for the two years fol- 
low: 

19J,0 1939 

April-May 15.9 17.7 

June 17.7 17.2 

July 18.2 18.7 

August 19.3 17.6 

September 19^ 16.2 

Average 18.1 17.5 

The average rating for the 
Wo^ld Series between Detroit and 
Cincinnati was 25.2 compared vdth 
21.3 for the 1939 series between the 
New York Yankees and the Cin- 
cinnati Reds. The games were 
broadcast over the Mutual network 
in both years. 

CAB Organization 

The foundation for the CAB was 
laid by the radio committee of the 
Association of National Advertis- 
ers in January, 1929. As a result 
of the committee's discussion of a 
study made by Crossley Inc., a 
number of leading advertisers em- 
ployed that organization to make 
individual surveys. Later these 
were combined into a report for 
the ANA and at the same time 
Crbesley was requested to submit 
an outline for a cooperative inves- 
tigation which would include "the 
checking of program popularity." 
The ANA appointed a special com- 
mittee to work out the details. The 
field work was started by Crossley 
Inc., on March 1, 1930. 

In 1934 the CAB was reorgan- 
ized, taking its present set-up as a 
mutual, non-profit organization 
with a governing committee of six, 
three of whom are appointed by the 
ANA and three by the American 
Assn. of Advertising Agencies. This 
committee sets all policies, busi- 
ness, financial and research. Cross- 
ley Inc. is still employed to do the 
field and technical work. The CAB 
is the official organization for rat- 
ing radio programs. It is supported 


by leading advertisers, agencies and 
networks on the basis of their re- 
spective stakes in radio. 

The Method Used 
The loosely defined term "recall" 
should not be applied to the tech- 
nique the CAB now uses. As the 
result of 12 years of practice, con- 
stant experimentation and revision, 
it is now using a method which 
perhaps would be better defined 
as "the triple check method of iden- 
tification". Under this method the 
listener need not remember the ex- 
act program name. He or she needs 
to give sufficient information about 
the program to enable the investi- 
gator by cross checking station, 
time, or description of the program, 
to enter it on CAB records as hav- 
ing been heard. This method has 
several outstanding advantages 
such as speed, accuracy, economy. 
It obtains the answer to the vital 
question "Has the program made 
an impression?"- — a factor which 
the advertiser, to be successful, 
must know. 

Fifty-two investigators, making 
calls at eight stated times each day, 
working simultaneously 168 days of 
the year in 33 major cities from 
coast to coast, complete 700,000 in- 
terviews based on more than 
1,100,000 telephone calls. The geo- 
graphical distribution of calls co- 
incides roughly with the distribu- 
tion of radio sets and calls are 
distributed by income groups in 
accordance with the distribution of 
radio set ownership by income 
groups. Thus the criticism leveled 
at most telephone surveys, that 
they reach an undue proportion of 
persons in the upper income groups, 
has been eliminated as far as the 
CAB is concerned. 

Reports Issued 

The results of these investiga- 
tions are sent to subscribers in the 
form of 24 semi-monthly reports 
which include ratings for each 
sponsored network program. Each 
rating which appears is a percent- 
age of set owners and not of lis- 
teners. To illustrate simply: 

If, out of each 100 set-owners 
who are interviewed in the area 
covered by a given program, 20 
report that they heard it, then the 
rating which appears in the report 
is 20. The number of stations carry- 
ing a program does not affect the 
size of the rating. 

Semi-annually two complete ana- 
lyses of radio program audiences 
are prepared and sent to subscrib- 
ers. These reports analyze all pro- 
grams by type, compare programs 
by length of broadcast, give varia- 


r 


NBC BLUE 

WJHP 

JACKSONVILLE 
P LORI DA 


H. G. WELLS, JR., General Manager 
Represented nationally by JOHN H. PERRY ASSOCIATES 
WM. K. DORMAN, Mgr., 225 West 39tli St., N. Y. CITY 
CHICAGO DETROIT ATLANTA PHILADELPHIA 


Page 50 • January 15, 1941 


BROADCASTING • Broadcast Advertising 




POPULAR 

Station 

S A L T L A K E CITY 



THE BROTHERS ALLEN, of Vir- 
ginia, now are prime movers in the 
operation of three Virginia stations 
which they have formed into the 
Tri-City Group as a regional net- 
work. At left is Edward A. Allen, 
x)resident, prominent in industry 
affairs and vice-president of Na- 
tional Independent Broadcasters, 
with Philip P. Allen, vice-president 
of Lynchburg Broadcasting Co., 
their operating company. They own 
WLVA, Lynchburg; operate 
WBTM, Danville; own half of the 
new WSLS, Roanoke. 

tion in popularity preferences both 
geographically and by income levels, 
give the relationship between the 
amount of time devoted to types of 
programs, and the average popu- 
larity of those types. The summer 
report, for the five months of day- 
light saving time is based on ap- 
proximately 292,000 completed in- 
terviews with radio set-owners, the 
seven-month winter report on 
408,000. 

Annually the CAB issues in- 
formation on the ebb and flow of 
the radio audience, comparing the 
number of sets in operation by 
years, by season of the year, by 
parts of the day, by hours of the 
day, by income levels, by geograph- 
ical sections. 

From time to time special re- 
ports and ratings on outstanding 
events such as political speeches, 
international crises, prize fights. 
World Series baseball, football, etc. 
have been issued. 

Further the CAB supplies spe- 
cial analyses of radio programs 
from statistical material already 
compiled. For example, after a pro- 
gram has been on the air for a 
season a subscriber can obtain 
breakdowns showing the relative 
popularity of the program for A, 
B, C and D income levels, by cities, 
major geographical sections or 
sales areas. Subscribers can also 
obtain complete case histories of 
all commercial programs broadcast 
during the past ten and one-half 
years. 

How Service Is Used 

Subscribers use the CAB report 
to help them: 

1. Determine the best day and 
hour to select whenever a choice 
of radio time is offered. 

2. Follow the popularity trend of 
various types of programs and dis- 
cover when a given type is worn 
out. 

3. Purchase talent advantageous- 
ly by comparing the performers on 
different programs. 

4. Decide whether a given season 
should be included or dropped. 

5. Make comparisons between 
daytime and evening programs. 

6. Compare the difference in pro- 
gram audiences by sections of the 
country, population groups, income 
levels, etc. 


7. Discei-n by study of the lead- 
ers and laggers what makes a good 
radio program. 

8. Check where the most impor- 
tant competition is and thus find 
the most desirable time to buy. 

The CAB provides withint a fort- 
night the "box-office" on all spon- 
sored network programs based on 
a comprehensive, nation-wide sam- 
ple, regardless of the time of day 
or night program is broadcast. 

Cities Surveyed 

The investigation work is regu- 
larly carried on in: 

Eastern Cities — Boston, New 
York, Philadelphia, Pittsburgh, 
Baltimore, Detroit, Cleveland, Buf- 
falo, Cincinnati, Hartford, Provi- 
dence, Syracuse, Rochester, Wash- 
ington. 

Southern Cities — Louisville, 
Memphis, Atlanta, New Orleans, 
Dallas, Houston, Oklahoma City. 

Midwestern Cities — Chicago, St. 
Louis, Des Moines, Kansas City, St. 
Paul, Minneapolis, Omaha. 

Pacific Coast Cities — San Fran- 
cisco Los Angeles, Portland, Seat- 
tle, Spokane. 


WCOV, in Montgomery, 
Is Named in Labor Suit 

CHARGED with violation of the 
Fair Labor Standards Act, WCOV, 
Montgomery, Ala., has been named 
defendant in a suit filed by the 
Wage & Hour Division of the La- 
bor Department in the Federal 
District Court in Montgomery, ac- 
cording to Robert T. Amis, regional 
wage-hour director in Birmingham. 

Basis of the suit is alleged 
failure of the station to comply 
with the minimum wage and over- 
time provisions of the law, Mr. 
Amis explained, although the li- 
censee. Capital Broadcasting Co., 
also is charged with having failed 
to keep proper records of the wages 
paid and hours worked by its em- 
ployes. In the few actions previous- 
ly instituted against radio stations 
by the Wage & Hour Division de- 
fendants have entered into consent 
decrees providing compliance with 
the Act and in some cases restitu- 
tion of back-pay to employes. 


WOW CREW'S TREK 

Quartet Travels 4,000 Miles 
To Cover Grid Game 


THE Rose Bowl game in Pasadena 
between Nebraska and Stanford 
meant a 4,000-mile trek for a crew 
of WOW, Omaha, comprising Fos- 
ter May, news and special events 
editor; Tom Dailey, sports editor; 
Chief Engineer W. J. Kotera, and 
Chief Recording Engineer Joe Her- 
old. First they journeyed by car to 
Phoenix to cover Cornhusker prac- 
tice sessions, which were recorded 
and used on Dailey's Sportstime 
with Falstaff programs Dec. 20- 
Jan. 2, sponsored by Falstaff Brew- 
ing Co. 

They then went to Pasadena to 
cover the team's arrival. Rose Bowl 
parade and other special pickups. 
The game itself was carried special 
by WOW and also on NBC-Blue, 
with Bill Stern announcing. In ad- 
dition to the Falstaff sponsorship, 
Foster May's daily broadcasts, in- 
cluding 500 words of telegraph filed 
daily, were sponsored by the Chev- 
rolet Zone Dealers of Nebraska and 
western Iowa. 


National Representative: 

JOHN BLAIR & CO. 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 51 


Defense Program Under Way 



(Continued from page 15) 


Knocking on a 
Million Doors 


• Yes, sirl We're selling qoods to 
a million and a quarter folks in 36 
counties of prosperous North Texas 
and southern Oklahoma, the heart 
of the rich Red River Valley, land of 
prosperous and diversified industry. 
We're en the air full time v»ith 1,000 
watts. We're right in the middle of 
the dial, 880 kilocycles. . . For more 
information, write KRRV, Sherman 
or Denison, Texas. 

An Affiliate of the 
MUTUAL BROADCASTING SYSTEM 
TEXAS STATE NETWORK 


The Sherman -Denison Station 

KRRV 


880 KC. 


1,000 WATTS 


virtue of the precise language of 
the President's Executive Order, 
to the study of "physical aspects" 
of domestic broadcasting. There is 
specific injunction against censor- 
ship or anything bordering on it. 

Significance was attached to the 
appointment of Lowell Mellett, one 
of the six assiotants to the Presi- 
dent and head of the Office of Gov- 
ernment Reports, to both the Do- 
mestic Broadcasting and the Inter- 
national Broadcasting Committees. 
In the event of a national emer- 
gency, it is predicted in Washing- 
ton, Mr. Mellett will head the Gov- 
ernment information bureau, which 
would be the counterpart of the 
George Creel functions during the 
first World War. Mr. Mellett, a 
distinguished editor and publicist, 
has devoted considerable time and 
attention to radio in the last few 
years, during his Government 
service. 

Domestic Members 

Members of the Domestic Broad- 
casting Committee and their alter- 
nates are: 

Neville Miller, President, NAB, 
chairman; Andrew D. Ring, FCC 
assistant chief engineer, secretary; 
Harry C. Butcher, vice-president, 
CBS (alternate, Paul Porter) ; W. 
E. Macfarlane, president, MBS (al- 
ternate, Louis G. Caldwell) ; Frank 
M. Russell, vice-president, NBC; 
Harold A. Lafount, president, Na- 
tional Independent Broadcasters 
(alternate, Andrew W. Bennett); 


If You Don't Believe That 

WFBL LEADS IN 

SYRACUSE TRADING AREA . . . 
We'll Prove It To You! 


M 
¥ 

¥ 
¥ 


Choose 
Choose 
Choose 

AND WE'LL PAY THE BILL 


What Type of Survey You Want 
Whom You Want to Make It 
When You Want It Made- 


Yes, if you don't believe that WFBL is "FIRST" 
in the Syracuse Trading area, we will gladly 
make you a survey — the way you specify — at 
our own expense. Absolutely no obligation. For 
further details, write or wire WFBL, Syracuse, 
N. Y., or Free & Peters, Inc., National Repre- 
sentatives. 


Lowell Mellett, Office of Govern- 
ment Reports; G. L. Best, engineer, 
AT&T (alternate, H. H. Carter) ; 
William D. Boutwell, chief, Radio 
Section, Federal Radio Education 
Committee ; John Shepard 3d, pres- 
ident, FM IBroadcasters Inc.; W. G. 
H. Finch, president, Finch Tele- 
communications Inc. (alternate, 
James W. Baldwin) ; Dr. W. R. G. 
Baker, National Television Sys- 
tems Committee; Ellery W. Stone, 
executive vice-president. Postal 
Telegraph-Cable Co.; Harvy Ot- 
terman. State Dept.; Louis Pitcher, 
executive vice-president, U. S. In- 
dependent Telephone Assn., (alter- 
nate, Clyde S. Bailey). 

Members of the International 
Broadcasting Committee are: Wal- 
ter C. Evans, Westinghouse, chair- 
man (alternate, F. P. Nelson) ; 
P. F. Siling, FCC international 
section (alternate for Gerald C. 
Gross) secretary; Nelson Rocke- 
feller, Coordinator of Commercial 
& Cultural Relations Between the 
American Republics (alternates, 
James W. Young, Don Francisco, 
Edmund Chester) ; Harry C. Butch- 
er, vice-president, CBS; Robert S. 
Peare, manager of broadcasting. 
General Electric Co.; Neville Mil- 
ler, president, NAB ; John F. Royal, 
vice-president, NBC; Rear Admiral 
Stanford C. Hooper, Navy Dept.; 
Lowell Mellett, Office of Govern- 
ment Reports; Thomas Burke, 
chief, Division of International 
Communications; Walter S. Lem- 
mon, president, World Wide Broad- 
casting Corp. (alternate. Prof. 
V/illiam Y. Elliott). , 


Hogan & Hartson Firm 
Is Appointed by NBC 

RETENTION of the firm of Hogan 
& Hartson as Washington counsel 
for NBC, with Philip J. Hennessey 
Jr., former staff attorney, as spe- 
cial counsel for the network, was 
announced Jan. 10 by A. L. Ashby, 
vice-president and general counsel 
of NBC. 

The Hogan & Hartson firm here- 
tofore has represented CBS in 
Washington. Duke M. Patrick, 
former general counsel for the 
Federal Radio Commission, is radio 
specialist for the firm. Mr. Hen- 
nessey is moving his offices to the 
Hogan & Hartson suite in the 
Colorado Bldg. and will collaborate 
with Mr. Patrick in the handling of 
NBC matter. He wall retain his 
general radio practice. 

CBS is represented in Washing- 
ton by Paul A. Porter, attorney who 
heretofore worked with the Hogan 
firm on special matters. The CBS 
Law Department in New York, un- 
der General Counsel Ralph F. Colin 
and General Attorney Joseph H. 
Ream, also is available for Wash- 
ington matters. 


Graybar Transfers Jones 

GEORGE I. JONES, Washington 
sales representative of Graybar, has 
been transferred to Graybar's Atlantic 
District, with headquarters in Phila- 
delphia, as manager of the technical 
equipment department. His Washing- 
ton duties have been taken over by 
Leslie H. Whitten, general communi- 
cations sales manager. 



WHEN Sports Commentator Gra-« 
ham McNamee (center) went to^ 
Pasadena, Cal., to give color de- 
scription during the NBC broadcast 
of the Rose Bowl football game Jan. 
1, Harry M. Ticknor (left), past- 
president of the Pasadena Tourna- 
ment of Roses Assn., presented him, 
as well as the network, with a 
parchment scroll "as a token of 
recognition of and appreciation for 
a decade and a half of invaluable 
cooperation and unsurpassed broad- 
casting achievement." Bill Stern, 
NBC sports commentator, lends 
moral support. McNamee on Jan. 
1, 1927, broadcast the first Rose 
Bowl football game heard on the 
air. It was also the first transcon- 
tinental network program to origi- 
nate from the West Coast. 


SCOOP FOR DEBUT 

Magnolia Series Gets Break 
On Plane Crash 


MAGNOLIA PETROLEUM Co.'s 
new 52-week news contract on 
KRGV, Weslaco, Tex., literally got 
off to a flying start week of Jan. 
4 when the station's news editor, 
Brad Smith, scored a nationwide 
beat. 

Smith got first word of the forced 
landing of a big 13-ton Navy sea- 
plane 80 miles northwest of Wes- 
laco on three inches of water at 
the Santa Fe Ranch. Smith re- 
ceived his tip just before the first 
Magnolia newscast was to be aired, 
and after putting a bulletin on the 
program, left for the scene. 

Pilot of the big plane made his 
way to the home of Richard King 
Sr., grandson of famed Capt. Rich- 
ard King, pioneer founder of the 
Great King Ranch, which adjoins 
the Santa Fe. King had heard 
Smith's bulletin of the forced land- 
ing and could hardly believe his 
ears when the Navy officer identi- 
fied himself. 



MISSOULA 

SHOT^E WAS . 

fVom I930 -ko l9<<-0- 

Montana yarned 
MISSOUIA QAINEOyijy. 
Earnin'and Spendin' 
morc.+oo. ySry Su*i 

5000W.0AY 

1000 W.WlCHT 

1260 KC 

with Westci-it Moittana-f&titral Idako 


ONONDAGA RADIO BROADCASTING CORP. 

Syrarimef yew York 
Mr.MBFR BASIC NF-TVIGRK (OI UMBIA BROADCASTING SYSTEM 
.\ationtil Riprrsenlaliim, f ree&: PclcrB, Inc. 


Page 52 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


NBC Appoints Miller 
As Director of Talks 

WILLIAM BURKE (Skeets) 
MILLER, formerly director of 
night programs for NBC, has been 
appointed director of talks for the 
network, accord- 
ing to Sidney 
Strotz, NBC vice- 
president in 
charge of pro- 
grams, to whom 
Mr. Miller will 
report. J. de Jara 
Almonte, for- 
merly assistant to 
the president, has 
been named night 
program m a n - 
ager, succeeding 
Mr. Miller. 

Position of director of talks is a 
new one, created by Mr. Strotz as 
a part of the realignment of his 
department announced last month 
[Broadcasting, Dec. 15], when the 
duties were described as coordinat- 
ing all forum programs, Govern- 
mental talks and other programs 
of conversial or political nature, in 
cooperation with the program di- 
rectors of the Red and Blue net- 
works. 


HONOR FOR WLWO 
Foreign Firms Join Greeting 
To Shortwave Outlet 



Mr. Miller 


SELECTION of members of the cast 
for The Star Spangled Theater, sus- 
taining program heard on the NBC- 
Blue Sundays, 8-8 :30 p.m., is made 
by listeners who indicate by letter 
their choice of current Broadway stars 
they would like to appear on the pro- 
gram and also the plays they would 
like to hear. The players who get the 
most votes, if available, are chosen for 
the broadcast. 


WLWO, Crosley international 
shortwave station in Cincinnati, on 
Dec. 30 received enthusiastic praise 
from 590 Toledo business execu- 
tives, civic leaders and traveling 
representatives of Toledo industrial 
firms for its unique broadcast from 
the annual salesmen's dinner spon- 
sored jointly by the Toledo Cham- 
ber of Commerce and the Toledo 
Assn. of Manufacturers' Repre- 
sentatives. Theme of the meeting 
was "Toledo Greets the World", 
with WLWO broadcasting greet- 
ings from the gathering to repre- 
sentatives of Toledo firms stationed 
in far-away lands. 

A huge map, erected above the 
speakers' table, with lights de- 
noting the capitals of the world, 
registered acknowledgements of 
the greetings from various cities 
all over the map. Before the 45- 
minute broadcast concluded 36 
cablegrams had been received from 
nine Latin American cities, with 
other wired acknowledgements con- 
tinuing to pour into Chamber of 
Commerce offices through the fol- 
lowing day. In addition to the 
WLWO broadcast, a quarter-hour 
pickup was aired by WLW, Cros- 
ley regular broadcast station, with 
Peter Grant interviewing "Toledo 
industrialists and civic leaders. 

Pan American Day at the Inter- 
national Exposition in Cleveland 
Jan. 13 was also to be climaxed 
by a WLWO broadcast to Latin 
American countries, with Jorge 
Mayoral, Spanish announcer, inter- 
viewing South American notables 
in attendance. 


Press Functions 
Of NBC Shifted 

Separate Clip Sheets Begun 

For Red and Blue Nets 

A REORGANIZATION of the 
NBC New York press division ac- 
tivities along individual network 
lines, with a division of duties and 
personnel between the Red and 
Blue networks, was announced Jan. 
6 by Frank E. Mason, vice-president 
in charge of information for NBC. 
The daily clip sheet of NBC pro- 
gram publicity on that date was 
replaced by two new clip sheets, 
one devoted to Red Programs ex- 
clusively and the other to Blue pro- 
grams. 

Richard Spencer, formerly in 
charge of the single clip sheet, has 
been appointed editor of the Red 
Network clip sheet. He will be as- 
sisted by Charles Pekor, previous- 
ly in charge of commercial pro- 
gram publicity (abolished under 
the new setup), and by Emil Cor- 
win, who formerly handled special 
publicity assignments. 

Functions Coordinated 

Arthur Donegan, formerly as- 
sistant editor of the combined re- 
lease, is now Blue clip sheet editor, 
with B. K. Pratt and Warren Gerz 
as assistants. Mr. Pratt formerly 
handled special Blue Network pub- 
licity and Mr. Gerz acted as a news 
editor. Photo Editor Florence 
Marks will serve both papers in 
that capacity and will continue to 
handle all requests for pictorial 
publicity. Other sections of the 
press division will continue on their 
present status. 

Earl Mullin, assistant press man- 


ager, will act as general coordin- 
ator for the division, with both clip 
sheet editors and other section 
heads reporting to him. William 
Kostka retains his present title of 
manager of the division, but the 
distribution of the new clip sheets 
nationally instead of only in the 
East as before adds a national co- 
ordination task to his other duties. 
In addition to the daily Red and 
Blue releases, a semi-monthly sheet 
of feature material will issue, also 
for national distribution. NBC 
press departments in Chicago and 
Hollywood will, however, continue 
their present publicity service to 
editors in their respective terri- 
tories, at least for the time being, 
while the new service is being 
tested. 


5,000 Wafts 

Day 
1,000 Watts 
Night 


NBC RED 
NETWORK 


WMC 

MEMPHIS, TENN. 
THE $i££um Doi&l/l MARKET 


Represented Nationally by 
THE BRANHAM CO. 


Owned and Operated by 

The COMMERCIAL APPEAL 


MEMBER OF SOUTH CENTRAL 
QUALITY NETWORK 

WMC— Memphis WJDX— Jackson, Miss. 
KARK— Little Rock WSMB— New Orleans 
KWKH-KTBS— Shreveport 



•REACHES J(ote PEOPLE 
•Jtate EFFECTIVELY 
• AT J!e33 ^o5t ! ! ! 

N.C.B.S. reaches more people more effectively at less cost than any other 
medium or combination of media in the rich North Central area of 5 million 
potential buyers. 

N.C.B.S. offers the plus feature of a complete merchandising program to 
supplement this coverage. Seven expert merchandising men introduce N.C.B.S.- 
sponsored products to new retail outlets, service existing outlets, take orders, set 
up displays and guarantee distribution. 

N.C.B.S. merchandising experts recently introduced two products to 700 new 
retail outlets in six weeks! 

Write, wire or phone for details. Ask about the available N.C.B.S. participat- 
ing shows. 


ORTH 


ENTRAL 


ROADCASTING 


YSTEM 


COMMODORE HOTEL • • • SAINT PAUL, MINNESOTA 

"^MIMSESOTA GROUP: WLOL— St. Paul, Minneapolis • WDSM— Superior-Duluth • KVOX— 
Moorhead-Fargo • KATE — Albert Lea-Austin • KWNO— Winona • KGDE — Fergus Falls. 
DAKOTA GROUP: KRMC— Jamestown • KDLR— Devils Lake • KLPM— Minot • KGCU— 
Mandan-Bismarck • KABR — Aberdeen. 


fBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 53 



THE ISudinadd. OF 

BROADCASTING 


STATION ACCOUNTS 

BP — studio programa 
t — tranaeriptiona 
aa — spot announcements 
to — transcription announcements 


KSFO, San Francisco 

American Chicle Co., Long Island City 
(Black Jack Gum) 32 fa, thru Badger 
& Browning & Hersey, N. Y. 

Bekins Van & Storage Co., Los Angeles, 
6 sa weekly, thru Brooks Adv. Agency, 
Los Angeles. 

California Prune & Apricot Growers Assn., 
San Jose, Cal., 6 sa weekly, thru Long 
Adv. Service, San Francisco. 

Drs. J. C. & J. A. Campbell, San Fran- 
cisco (chain dental system), 21 sa 
weekly, thru Rufus Rhoades & Co. San 
Francisco. 

Chrysler Motors, (Dodge Division), De- 
troit, 8 ta, thru Ruthrauff & Ryan, N. Y. 

Chrysler Corp., Detroit, 7 sa weekly, thru 
J. Stirling Getchell Inc., Detroit. 

Chrysler Corp. (Plymouth Division), De- 
troit, 12 sa, thru J. Stirling Getchell 
Inc., Detroit. 

Colonial Dames, Los Angeles (cosmetics) , 
13 sa, thru Glasser Adv. Agency, Los 
Angeles. 

Compagnie Parisienne, San Antonio (per- 
fume), 6 sp, thru Northwest Radio Adv. 
Co., Seattle. 

Day & Night Water Heater Co., Monrovia, 
Cal., 6 sa weekly, thru Hixson-O'Donnell 
Adv. Co., Los Angeles. 

J. A. Folger & Co., San Francisco (coffee), 
weekly sp, thru Raymond R. Morgan 
Co., Hollywood. 

General Motors Corp., Detroit, sa series, 
thru D. P. Brother & Co., Detroit. 

Lindsay Ripe Olive Co., Lindsay, Cal., 5 
sa weekly, thru Lord & Thomas, San 
Francisco. 

Southern Pacific Co., San Francisco (rail 

transportation), 34 so, thru Lord & 

Thomas, San Francisco. 
U. S. Playing Card Co., Cincinnati, 5 to 

weekly, thru J. Walter Thompson Co., 

N. Y. 

WNEW, New York 

Lewis-Howe Co., St. Louis (Turns), 52 sp, 

thru Stack-Goble Adv., N. Y. 
Rap-I-Dol Distributing Corp., New York 

(hand lotion), 3 sp weekly, thru Redfield- 

Johnstone, N. Y. 
Christian FeigenspaTi Brewing Co., New- 
ark (P. 0. N. beer), 156 sp, thru E. T. 

Howard Co., N. Y. 
Salz Bros., New York (fountain pens), 24 

sp, thru S. R. Leon Inc., N. Y. 
Pepsi-Cola Co., Long Island City, 39 sa, 

thru Newell-Emmett Co., N. Y. 
Marlin Firearms Co., New York (razor 

blades), 78 so, thru Craven & Hedrick, 

N. Y. 

Natl. Ass'n of Engine & Boat Mfrs., New 
York (Motor Boat Show), 3 so, thru 
Cowan & Dengler, N. Y. 

K. Arakelian Inc., New York (Mission 
Bell wines), 1196 sa, 312 sp, thru Fire- 
stone Adv. Service, N. Y. 

Feminine Products, New York (Arrid), 
111 .so, thru Small & Seiffer, N. Y. 

WBBM, Chicago 

Lever Bros. Co., Cambridge (Spry), 4 so 

weekly, thru Ruthrauff & Ryan, N. Y. 
Buloya Watch Co., New York, 70 so weekly, 

thru Biow Co., N. Y. 
Phillip's Petroleum Co., Bartlesville, Okla., 

3 sp weekly, thru Lambert & Feasley, 

N. Y. 

Melville Shoe Corp., New York (Thorn 
McAn shoes), 3 ap weekly, thru Neff- 
Rogow, N. Y. 

WOWO, Fort Wayne 

Peter Paul Inc., Naugatuck, Conn. (Wal- 
nettes), 156 ta, thru Platt-Forbes, N. Y. 

Dairy Assn. Co., Burlington, Vt. (Kow- 
Kare), 39 so, thru Hays Adv. Agency, 
Burlington. 

Wm. H. Wise Co., New York (books), 9 
f, thru Northwest Radio Adv. Co., Se- 
attle. 

Olson Rug Co., Chicago, 65 sp, thru Presba, 
Fellers & Presba, Chicago. 

KGO, San Francisco 

Popular Science Publishing Co., New York 

(magazine), 3 so weekly, thru Joseph 

Katz Co., N. Y. 
Chrysler Corp., Detroit (Plymouth cars), 

so series, thru J. Stirling Getchell Inc., 

Detroit. 


WOR, Newark 

p. Lorillard Co., New York (Friends, 
Briggs smoking tobacco), 13 sp, thru 
Lennen & Mitchell, N. Y. 

Peter Paul Inc., Naugatuck, Conn, (candy), 
weekly sp, and 6 so weekly, thru Platt- 
Forbes, N. Y. 

Hartz Mountain Products, New York (bird 
seed), weekly t, thru Geo. H. Hartman, 
Chicago. 

F. G. Vogt & Sons, Philadelphia (meat 

products), 5 sp weekly, thru Clements 

Co., Philadelphia. 
Pure Food Factory, Mamaroneck, N. Y. 

(food products), 2 sp weekly, thru H. B. 

LaQuatte Inc., N. Y. 
Wene Chick Farms, Vineland, 3 sp weekly, 

thru Shaffer-Brennan-Margulis Adv., St. 

Louis. 

KPO, San Francisco 

Carnation Co., Milwaukee (milk), 3 sp 
weekly, thru Erwin, Wasey & Co., N. Y. 

Peter Paul Inc., Naugatauk, Conn, (candy), 
5 sp weekly, thru Brisacher, I3avis & 
Staff, San Francisco. 

Industrial Training Institute, Chicago, 
weekly t, thru James R. Lunke & As- 
sociates, Seattle. 

North American Accident Insurance Co., 
Newark (insurance), weekly sp, thru 
Franklin Bruck Adv. Agency. N. Y. 

White Labs., Newark (Choz), 3 sa weekly, 
thru H. W. Kastor & Sons, Chicago. 

Blue Ribbon Books, New York, 6 so 
weekly, thru Northwest Radio Adv. Co., 
Seattle. 

KECA, Los Angeles 

stein Bros., New York (clothing chain 
store), 9 so and fa weekly, thru Allied 
Adv. Agencies, Los Angeles. 

Flamingo Sales Co., Hollywood, (nail pol- 
ish), 3 so weekly, thru Milton Weinberg 
Adv. Co., Los Angeles. 

Inness Shoe Co., Los Angeles (chain shoe 
store), 2 sa weekly, thru Ruth Hamilton 
Associates, Los Angeles. 

Ex-Lax Mfg. Co., Brooklyn (laxative), 5 
fo weekly, thru Joseph Katz Co., N. Y. 


WMCA, New York 

Vitex Hair Institute, New York (hair 
treatments), 39 sp, thru Gotham Adv., 
N. Y. 

Postal Telegraph-Cable Co., New York, 14 

so, thru Biow Co., N. Y. 
Crawford Clothes, New York, 1560 so, 

thru Al Paul, Lefton Co., N. Y. 
Purepac Corp., New York (Flemex), 455 

so, thru Klinger Adv., N. Y. 
Lewis-Howe Co., St. Louis (Turns), 52 sp, 

thru Stack-Goble Adv., N. Y. 

KMPC, Beverly Hills, Cal. 

National Schools, Los Angeles (technical 

training), 6 sp weekly, thru Huber Hoge 

& Sons, N. Y. 
B-Z-B Honey Co., Alhambra, Cal., (bottled 

honey), 6 sp weekly, thru Glasser-Gailey 

& Co., Los Angeles. 


WGN, Cliicago 

John Morrell & Co., Ottumwa, la. (Red 

Heart dog food), weekly sp, thru Henri, 

Hurst & McDonald, Chicago. 
Pepsi-Cola Co., Chicago, 5 fa weekly, thru 

D. T. Campbell Inc., Chicago. 
Clicquot Club Co., Chicago (Clicquot Club), 

20 so weekly, thru Schwimmer & Scott, 

Chicago. 

Heileman Brewing Co., LaCrosse, Wis. 

(Old Style Lager Beer), 5 sa weekly, 

thru L. W. Ramsey Co., Chicago. 
Studebaker Corp., South Bend (autos), 6 

sp weekly, thru Roche, Williams & 

Cunnyngham, Chicago. 
Blackstone Products, New York (aspirin), 

3 sp weekly, 52 weeks, thru Raymond 

Spector Co., N. Y. 
Nelson Bros. Co., Chicago (furniture), 6 

sp weekly, 37 weeks, Geo. H. Hartman 

Co., Chicago. 
Crowell Publishing Co., New York 

(Woman's Home Companion), weekly 

sp, 52-week renewal, thru McCann- 

Erickson, N. Y. 

KFI, Los Angeles 

White Labs., New York (Chooz), 7 fa 
weekly, thru H. W. Kastor & Sons, Chi- 
cago. 

Ex-Lax Mfg. Co., Brooklyn (laxative), 5 
ta weekly, thru Joseph Katz Co., N. Y. 

Kellogg Co., Battle Creek (All-Bran), 10 
fa weekly, thru Kenyon & Eckhardt, 
N. Y. 

Los Angeles Soap Co., Los Angeles (White 
King soap), 5 sp weekly, thru Raymond 
R. Morgan Co., Hollywood. 

Flamingo Sales Co., Hollywood (nail pol- 
ish) , 4 sa weekly, thru Milton Weinberg 
Adv. Co., Los Angeles. 

Peter Paul Inc., Naugatuck, Conn. (Mounds 
candy bars. Ten' Crown gum), 4 sp 
weekly, thru Brisacher, Davis & Staff, 
San Francisco. 

Kay's Jewelry Co., Long Beach, Cal. 
(chain jewelry store), weekly sp, thru 
Sidney Garfinkel Adv. Agency, Los An- 
geles. 

E. Fougera & Co., New York (Vapex), 3 
fa weekly, thru Small & Seiffer, N. Y. 

Charles E. Hires Co., Philadelphia (root 
beer), 3 sa weekly, thru O'Dea, Sheldon 
& Canaday, N. Y. 

WAJR, Morgantown, W. Va. 

West Penn Co., Fairmont, W. Va. (public 

utility), 3 sp weekly, direct. 
Cumberland Brewing Co., Cumberland, Md. 

(Old Export beer), 24 so, direct. 
Red Top Brewing Co., Cincinnati (Red 

Top Beer), 30 so weekly, thru Joseph 

Adv. Agency, Cincinnati. 

WHN, New York 

Mona Manet, New York (cosmetics), 91 sa, 
thru Lester Harrison Associates, N. Y. 

Roxy Theater, New York, 2 so daily, thru 
Kayton-Spiero Co., N. Y. 

Friday Magazine, New York, 156 sp, thru 
H. C. Morris & Co., N. Y. 


I 

Public Ownership 
Opposed by Crane 

Asserts Radio Will Progress 
By Private Competition 

EDUCATORS who formerly 
espoused Government ownership of 
broadcasting have come to the con- 
clusion that such a development is 
"undesirable and dangerous", ac- 
cording to Dr. A. G. Crane, presi- 
dent of the University of Wyoming 
and chairman of the National Com- 
mittee on Education by Radio. Dr. 
Crane, a Republican, is mentioned 
as a strong candidate for the va- 
cancy on the FCC created by the 
retirement of Col. Thad H. Brown 
several weeks ago. 

Recognized as a leader in radio 
educational circles. Dr. Crane, in 
an address over KDFN, Casper, 
Wyo., Jan. 2, observing that sta- 
tion's eleventh birthday affirma- 
tively supported radio by the 
American plan. Dr. Crane several 
years ago was the spokesman for 
the educational group supporting 
allocation of a fixed percentage 
of broadcasting facilities for edu- 
cational purposes and carried the 
battle to Congress, where it died 
a-borning. 

Free Play to Genius 

Asserting that as chairman of 
several national radio committees 
he had studied radio as an instru- 
ment of democracy, Dr. Crane said 
his group had now come to the con- 
clusion that technical advancement 
of broadcasting "will proceed fast- 
er through the free play of Ameri- 
can genius in private competition, 
with Government acting only as the 
umpire to enforce fair traffic rules". 
He continued: 

"We believe that avenues to the 
air should be kept open as freely as 
natural limitations will permit for 
all those offering constructive serv- 
ice to the listening public. We be- 
lieve in promotion of school and 
local public broadcasting stations 
as a part of an American system 
demonstrating public service in 
ways less freely open to business 
enterprise. We believe that the dis- 
covery, the training and the pres- 
entation of America's best can be 
achieved, through cooperation of 
all parties interested in making ; 
radio an effective instrument of de- 
mocracy. The listeners' welfare is 
paramount." 

In addition to his chair at the 
university and his chairmanship of 
the national committee. Dr. Crane 
also is chairman of the Radio Com- 
mittee of National Assn. of State 
Universities and Land Grant Col- 
leges and chairman of the Rocky 
Mountain Radio Council. In the 
latter capacity, he was instrumen- 
tal in organizing the Rocky Moun- 
tain Radio Council, now furnishing 
programs to 19 stations in Colorado 
and Wyoming. 

It has a membership of 28 insti- 
tutions and citizens' organizations 
and is supported by contributions 
from foundations and individuals. 
Maintaining central broadcasting 
studios in Denver, the council in the 
first nine months of its existence 
developed 795 broadcasts from 16 
organizations, including music, en- 
tertainment, current history, sci- 
ence, agriculture, literature, eco- 
nomics and public issues. 



A GOOD TIME was h8,d by all this Hollywood group, celebrating renewal 
for 52 weeks by Standard Brands of the weekly NBC serials, One Man's 
Family and I Love a Mystery. Both are written by Carlton E. Morse 
(right), caught with a group of NBC Hollywood executives (1 to r) : 
John Swallow, Western division program director; Tracy Moore, Pacific 
Blue network sales manager; Alex Robb, manager. Artists Service. 


Page 54 • January 13,1941 


BROADCASTING • Broadcast Advertising 


CENTRAL CHEVROLET Co., Los 
Angeles (new and used cars), heavy 
users of Southern California radio 
time, on Jan. 1 renewed all existing 
contracts and is currently using from 
three to seven transcribed and live 
one-minute announcements weekly on 
KFI KECA KHJ KNX, and in addi- 
tion a total of 27 per day, seven days 
a week, on KFAC KFWB KFVD 
KRKD. Firm also sponsoi-s participa- 
tion six times weekly in Laie Evening 
ilews by Knox Manning on KNX. 
Agency is Stodel Adv. Co., Los Angeles. 

AMBER LION Co., Long Beach, Cal. 
(shampoo), on Jan. 27 starts using 
participation five times weekly in the 
combined Happy Homes, Let's Play 
Bridge and Eddie Albright programs 
on KHJ, Los Angeles. Contract is for 
13 weeks. Firm is also currently spon- 
soring thrice weekly participation in 
Art Baker's Notebook on KFI, that 
city. Agency is Chas. H. Mayne Co., 
Los Angeles. 

CHRYSLER DEALERS of Philadel- 
phia have renewed on WFIL, Phila- 
delphia, effective Jan. 5 for another 
13 weeks the MBS participating quar- 
ter-hour commentary by Dorothy 
Thompson, heard Sundays from 8 :3ri 
ot 9 p.m. M. H. Haekett Inc., New 
York, is the agency. 

NATIONAL Motor Boat Show, held 
in New York Jan. 10-18, is using ap- 
proximately 50 half-minute, minute 
and 5-minute spots on the following 
New York stations to promote attend- 
ance to the show: WOR WEAF 
WABC WJZ WMCA WEVD WQXR 
WHN. Cowan & Dengler, New York, 
is the agency. 

GREAT CHINA FOOD PRODUCTS, 
, Chicago ( chow mein ) , new to radio, 
on Jan. 27 starts a three-week cam- 
paign of six one-minute announce- 

■ ments weekly on WMAQ and WBBM, 
' Chicago. Agency is Martin A. Pok- 
' rass, Chicago. 

RAILROAD MEN'S Federal Savings 
! & Loan Assn., Indianapolis, for the 
' second consecutive year is sponsoring 
i the high school basketball broadcasts 
I over WIRE, Indianapolis, placed di- 
I rect. Package includes Basketball 
: Scoreboard on Friday and Saturdays 
110:15-10:30 p.m. and play-by-play de- 
scriptions on three Saturdays during 

■ the Indiana State tourney. 

SKRUDLAND PHOTO SERVICE, 
, Chicago, on Jan. 6 started a 13 week 

■ varying schedule of one-minute an- 
nouncements on WLW, Cincinnati. 
Agency is Newby, Perron & Flitcraft 
Inc., Chicago. 

CANADIAN CHEWING GUM Co . 
Toronto (Dentyne, — Chicets), on 

< Jan. 1 started transcribed spot an- 
nouncements varying from three week- 
ly to daily, on 14 Canadian stations. 

• Account was placed by Baker Adv. 
Agency, Toronto. 


The C^[©] 
5000 


1000 


The ONLY Radio 
Tniunitterofthis 
or greater power 
wHhwTSwIetof 
Sioax City 


GOOD HUMOR FOOD MFG. Co.. 
Toronto (breakfast food), on Jan. 5 
started Ken Soble's Amateurs on 
CFCF and CKAC, Montreal; CKCO, 
Ottawa ; CFRB and CKCL, Toronto ; 
CFRC, Kingston, Ont., Sun. 12:30-1 
p.m. (EDST). Agency: Metropolitan 
Broadcasting Service, Toronto. 
UNITED DRUG Co., Toronto (Rex- 
all), renewed on Jan. 10 for 1941 
three weekly live spot announcements 
on 37 Canadian stations. Account was 
placed by Ronalds Adv. Agency, To- 
ronto. 

PHILIP MORRIS & Co., New York 
(Philip Morris cigarettes), on Jan. 4 
started a weekly half-hour participa- 
tion in the National Barn Dance, 
WLS, Chicago. Contract for 13 weeks 
was placed by the Blow Co., New 
York. 

COOK PRODUCTS Co., San Fran- 
cisco (Girard salad dressing), is spon- 
soring Stella Unger's transcribed Hol- 
lytvood Headliners series thrice-weekly 
on KGO, San Francisco. Rufu's 
Rhoades & Co., San Francisco, handles 
the account. 

WELCH GRAPE JUICE Co., To- 
ronto, is on the air for the first time 
in Canada with 20-minute morning 
musical program five times weekly on 
CFRB, Toronto. Account was placed 
by Cockfield Brown & Co. Lt., Toronto. 



IT'S OLD STUFF by now, this 
Christmas business, but at WOWO- 
WGL, Fort Wayne, they're still 
relishing memories of the stations' 
Christmas business, some of which 
is draped on this Christmas Tree 
—$7,000 worth, for the benefit of 
the statistically inclined. Hovering: 
around the contract-draped ever- 
green are (1 to r) Paul Mills, sales- 
man; J. B. Conley, manager; Frank 
V. Webb, sales manager. 


SERVICE DRUG STORES, Chicago 
(282 chain stores), heavy users of 
local radio in the drug field, in De- 
cember started five weekly half-hour 
transcribed programs Make Believe 
Danceland on WCFL, Chicago. In ad- 
dition firm is sponsoring Music Lovers 
six weekly one-hour recorded concert 
music programs, making a total of 
8% hours commercial time weekly. 
Agency is Goodkind, Joice & Morgan, 
Chicago. 

LINDSAY RIPE OLIVE Co., Lind- 
say, Cal. (olives), through Lord & 
Thomas, San Francisco has purcha.sed 
participations daily on the Galen 
Drake Housewive's Protective League 
on KSFO, San Francisco, and the 
Fletcher VV^iley Housewives Protective 
League on KNX, Hollywood. Account 
is for 52 weeks. 

CANADA STARCH Co. Ltd., Mon- 
treal (corn syrup), expanded its 
Crown Brand Sports Club on Jan. 6 
to five time's weekly on CBL, Toronto, 
placed by Vickers & Benson, Toronto. 

D. L. & W. COAL Co., Buffalo, N. Y. 
(Blue Coal), added on Jan. 2, CFPL, 
London. Ont., and CKCR, Kitchener, 
Ont., to the stations carrying The 
Shadow weekly in Ontario. Account 
handled by Vickers & Benson Ltd., 
Toronto. 





An 



IBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 55 


The CANADIAN ASSOCIATION OF 
BROADCASTERS extends best wishes 
for 1941 to Its numerous friends in 
Canada and the United States and 
congratulates BROADCASTING on 
its enterprise in publishing weekly. 



PUZZLED 


about radio cov- 
erage of the Detroit area? Don't be. 
You can wrap up this big market 
with just one important package — 
CKLW. It'll be the thriftiest buy on 
your entire schedule, too — because 
CKLW's vast able-to-buy audience 
"says it with purchases" that keep 
your sales-cost down to rock-bottom! 


- • IN THE DETROIT AREA-IT'S 

cm 

5,000 Watts Day and Night 

CLEAR CHANNEL 

Joseph Hershey McGillvra— Represenlaliye 


MUTUAL BROADCASTING SYSTEM 


COCA COLA BOTTLING Co., Los 
Angeles, placing direct, sponsored four 
daily quarter-hour play-by-play de- 
scriptions of the Kith annual Los 
Angeles Open Golf Championship at 
Riviera Country Club, that city, on 
KMPC, Beverly Hills, Cal., Jan. 3-6 
inclusive. In addition, Penfold Golf 
Balls Inc., New York, through Blaker 
Adv. Agency, that city, sponsored a 
series of daily five-minute interviews 
with golf headline players and film 
celebrities attending the matches, A. 
G. Spaulding & Bros., New York (golf 
balls), through Ferry-Hanly Co., that 
city, used a total of 26 spot announce- 
ments preceding and following the 
play-by-play descriptions and inter- 
views which were handled by Gary 
Breekner and John Canady, com- 
mentators. 

FLAMINGO SALES Co., Hollywood 
(finger nail polish), frequent user of 
West Coast radio time, on Jan. 1 
started for three months using three 
and four spot announcements per week 
respectively on KFI and KECA, Los 
Angeles. Firm will expand coverage 
to include other California stations. 
Milton Weinberg Adv. Co., Los An- 
geles, has the account. 

KLEIN SOUP Co., Los Angeles (cube 
soup), new to radio, in a nine week 
test campaign which ends Feb. 6 is 
using daily participation in AnAy & 
Virginia on KMPC, Beverly Hills, 
Cal. Agency is Glasser-Gailey & Co., 
Los Angeles. 

McCADE GRAIN Co., Winnipeg, has 
started a weekly program on CKCA, 
Kenora, Ont. Account was placed by 
A. McKim Ltd., Winnipeg. 

PURE OIL Co., Chicago, on Jan. 13 
started a 13 week thrice-weekly five- 
minute transcribed program on 
WAKR, Akron. Leo Burnett Co., Chi- 
cago, handles the account. 

CHICAGO FURNITURE MART, 
Chicago, on Jan. 5 started a weekly 
quarter-hour participation on the 
Sunday Sunshine program on WBBM, 
Chicago, for 13 weeks. Account is cur- 
rently sponsoring a weekly quarter- 
hour transcribed musical program on 
WAAF, same city. Newby, Peron & 
Flitcraft, Chicago, placed the business. 

TUCKETT'S Ltd., Hamilton, Ont. 
(Wing cigarettes) has renewed for 
1941 its four spot announcements daily 
on about 40 Canadian stations. Ac- 
count was placed by MacLaren Adv. 
Co., Toronto. 

PEOPLE'S CREDIT JEWELERS, 
Toronto (chain stores) on Jan. 1 re- 
newed six weekly newscasts on CKCO, 
Ottawa ; CHML, Hamilton, Ont. ; 
CKCL, Toronto ; CHNS, Halifax ; and 
CKCW, Moncton, N. B. Account was 
placed by MacLaren Adv. Co., Toronto. 

PLANTERS NUT & CHOCOLATE 
Co., Toronto (peanuts), has started 
a weekly musical program on CKAC, 
Montreal. Account was placed by 
Clark Locke Ltd., Toronto. 

COLGATE-PALMOLIVE-PEET Co.. 
To. -onto (Supersuds) on Jan. 1, 
started six weekly transcribed an- 
nouncements before and after news- 
casts on a large number of Canadian 
stations. Account was placed by L. J. 
Haegerty & Associates, Toronto. 

OLD BEN COAL Corp., Chicago 
(Green Marked-Stoker coal), on Dec. 
30 renewed for 13 weeks its six-weekly 
ne\vs commentary programs on WGN, 
Chicago, 7 :25-7 :30 a.m. featuring 
Alexander McQueen's Nothing But the 
Truth program. J. R. Hamilton Adv. 
Agency, Chicago, is agency. 

HUDSON MOTOR Co.. Chicago, on 
.Tan. 2 renewed its thrice-weekly news 
commentary program featuring Billy 
Repaid on WGN, Chicago. Schwimmer 
& Scott, Chicago, handles the account. 

STANDARD HATCHERIES, Deca- 
tur, 111. and Terre Haute. Ind., 
(chicks), on Jan. 1 started a 13-week 
schedule of seven 10-minute weekly 
news periods featuring Fran Booton 
on WDZ, Tuscola, 111. Shaffer Bren- 
nan Margulis Adv. Co., St. Louis, is 
agency. 



LOOKING with hungry anticipa- 
tion upon a 65-pound fruit cake 
while Harrison Holliway, general 
manager of KFI-KECA, Los An- 
geles, prepares to cut, are (1 to r), 
Clyde Scott, sales manager of the 
two stations; The Family Doctor, 
who remains anonymous because of 
medical ethics, and Winifred Scott, 
commercial traffic manager. The 
cake, presented to the KFI-KECA 
staff by William C. Baker Co., Ojai, 
Cal. (soy and lima bean products), 
sponsors of The Family Doctor, on 
the latter station, is a replica of 
one the firm sends to the White 
House each year. 


Francis Honored 

CLARENCE FRANCIS, president 
of General Food Corp., New York, ' 
has accepted honorary chairman- 
ship of the program committee for 
the 37th annual convention of the 
American Advertising Federation 
of America. The convention meets 
at Hotel Statler, Boston, May 25- 
29. 


Squibb Executive Changes 

CARLETON H. PALMER, president 
of the E. R. Squibb & Sons, New York, 
who has been with the firm for 30 
years, has been elected chairman of 
the board. Lowell P. Weicker, who 
joined the organization in 1928 as 
manager of European interests, was 
elected to the presidency. Mr. P^almer 
will continue in the capacity of chief 
executive, while Mr. Weicker will con- 
tinue in charge of advertising. 


RALPH BRUEAKER, sales manager 
of Haas, Baruch & Co., Los Angeles 
(wholesale grocers), on Jan. 2 be- 
came western division sales manager 
of Carnation Milk. Carnation has 
moved its western headquarters from 
San Francisco to Los Angeles. 

DAIRY ASSOCIATION Co., Lyndon- 
ville, Vt., on Jan. 13 joins the list of 
participants on John Thorpe's RFD 
1020 farm program heard daily on 
KYW, Philadelphia, to advertise Kow 
Kare, placed thru Hays Adv. Agency, 
Burlington, Vt. 

MORRIS PLAN BANK of Virginia 
is sponsoring W. E. D^bnam, Norfolk 
newspaper editor on WRVA, Rich- 
mond, in a twice weekly commentaryl 
for 26 weeks. Program originates atj 
Richmond. 


WRVA COVERS 
RICHMOND 
AND NORFOLK 
IN VIRGINIA! 


50,000 WATTS 

COLUMBIA AND MUTUAL NETWORKS 


El CO, HATtONAL ttntSlHTATIVi 


Page 56 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



STANDARD Program Library an- 
nounces the following new subscribers 
to its transcription library : WTCM, 
Traverse City, Mich. ; WNAC-WAAB, 
Boston ; WICC, Bridgeport, Conn. ; 
WEAN, Providence; WINS, New 
York; WISN, Milwaukee; KYA, San 
Francisco ; WORK, York, Pa. ; KELO, 
Sioux Falls, S. D. ; WBIG, Greens- 
boro, N. C. ; WEBR, Buffalo, KWLK, 
; Longview, Wash. ; WMBD, Peoria, 
1 III. ; KTHS. Hot Springs, Ark. ; KRE, 
Berkeley, Cal. ; WORD, Spartanburg, 
S. C. ; WGY, Schenectady. 

' ART RUSH Inc., Hollywood produc- 
tion unit, in association with the 
] Orsatti Agency, Beverly Hills, Cal., 
talent service, has produced the first 
' quarter hour transcribed episode of 
■ Red Ryder, based on the comic strip 
I adventure series. It is being presented 
, for sponsor consideration. 

' BENNETT-DOWNIE Corp. Holly- 
I wood production unit, has started to 
] produce a new transcribed series titled 
i Good Companions. Designed for Sun- 
day broadcasting, the quarter-hour se- 
ries of homey philosophy and music 
will be in 39 episodes. It is being cut 
by Cinamatone Studios, Hollywood. A 
merchandising plan is to accompany 
' the show. 


1 Ripley Shirt Sponsors 
i Lone Star Chain Series 

RIPLEY SHIRT MFG. Co., Dallas, 
has signed for 13 Sunday after- 
noon quarter-hours on KGKO, Fort 
Worth-Dallas, and the Lone Star 
Chain, according to James W. Pate, 
] LSC managing director, 
•j C. L. Douglas, author, is writing 
I' the series and using the title of his 
^ book, Cattle Kings of Texas. Each 
, broadcast will dramatize a colorful 
i episode from the life of a Lone Star 
1 cattle baron. Range ballads will be 
1 supplied by the Cass County Kids. 
■' Other LSC stations in addition 
to KGKO are KTSA, San Antonio, 
^ and KXYZ, Houston. Grant Adv. 
J Agency, Dallas, has the account, 
, with Jimmy McClain of the agency 
1 handling production. 


Vallee's Juke Movies 

i! RUDY VALLEE, star of the NBC 
( Rudy Vallee Show sponsored by 
National Dairy Products Corp., 
' (Sealtest), has entered the coin-in- 
the-slot movie machine business as 
president of the newly-organized 
(j Vis-o-graph Corp. of America, 
2 " headquartered at 7000 Santa Mon- 
ica Blvd., Hollywood. Besides man- 
■ ufacturing and distributing the 
movie juke boxes, the firm will also 
, make and distribute 16 mm. musi- 
cal films. Vallee will appear in and 
also supervise production of the 
films. Three have been completed 
with Vallee as the star, and two 
with Gertrude Niesen featured. 


y EIGHT members of the commercial 
f staff of KTAR, Phoenix, and their 
1 sponsors were entertained with a 
week-long New Year trip to Southern 
California. The trip was a present for 
topping a stiff business quota in a six- 
week year-end sprint. Making the trip 
with their wives were Dick Heath, 
commercial manager. Brick Miller, 
Cecil Jackson, Bill Harvey, Harold 
Gates and Harold Ritter, salesmen. 
Mary Lou Watson, commercial depart- 
ment secretary, and her husband also 
made the trip. 


SERVICE IN STRIKE 
WCKY Roundtable Leads to 
' Drama in Studio 

NEW facts on the trolley-bus strike 
in two Northern Kentucky counties 
were brought to light in a round- 
table discussion on WCKY, Cincin- 
nati, with both sides participating. 
Newspapers picked up the informa- 



tion divulged on the roundtable, ar- 
ranged by L. B. Wilson, WCKY 
owner. 

The strike started Dec. 15, tying 
up public transportation for 150,000 
Kentuckians and thousands of Cin- 
cinnatians having business across 


the river. Drama was enacted in 
the studios when City Manager C. 
0. Sherrill, of Cincinnati, learning 
new information during the broad- 
cast in which he participated, tried 
to organize an immediate confer- 
ence between conflicting interests. 
At the roundtable were (1 to r) Mr. 
Sherrill; J. A. Zanger, v-p Brother- 
hood of Railway Trainmen; Carl 
Ebert, Newport, Ky., city solicitor; 
0. David Zimring, counsel, Amal- 
gamated Assn. of Street, Electric 
Railway & Motor Coach Employes; 
Robert Armstrong, Amalgamated 
representative ; Bill R o b b i n s , 
V.XKY announcer and moderator 
of the program. 


Houston Hearing 

APPLICATION of West Publishers 
Inc., publishing newspapers in Dallas 
and Austin, for a new regional station 
in Houston on Jan. 7 was designated 
for hearing Jan. 7 by the FCC. The 
company seeks CIO kc. with 1,000 
watts power fulltime in Houston, and 
also is applying for an outlet in Aus- 
tin. Applications filed for Corpus 
Christie and Dallas by the company 
recently were withdrawn. 


Song Plagiarism Action 
Names Benny and Other 

A $250,000 plagiarism suit, nam- 
ing Jack Benny, star of the NBC 
Jack Benny Show, sponsored by 
General Foods Corp. (Jell-O), Den- 
nis Day, singer on that program, 
and others as defendants, was filed 
in Los Angeles Federal Court Dec. 
31, by Ellen Kelty, Hollywood song- 
writer. She charges that they "lift- 
ed" portions of her song, "I'd Know 
You Anywhere". Miss Kelty con- 
tends in her suit that she composed 
and copyrighted the song in 1937. 
Later, she averred, the defendants 
exploited a song by that same title, 
"which was largely copied" from 
her original composition. Miss Kel- 
ty asked an injunction, an account- 
ing of profits and damages based 
thereon of "not less than $250,000". 
Also named as defendants are Kay 
Kyser, ASCAP, RKO Radio Pic- 
tures, Brigham Vocco and Conn 
Inc., and 1,000 John Does. 


Why is a North Dakota snow 
storm and KFYR alike? 



Because they both give you 
100% Coverage! 
You can depend on that 


550 Kilocycles 
NBC Affiliate 


Let us tell your story 

KFYR 

Meyer Broadcasting Company 
Bismarck, N. Dakota 

Ask any John Blair Man 


5000 Watts Day 
1000 Watts Night 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 57 




N.B.C. 


MISSISSIPPI 
STAYS AHEAD! 


Jackson Business Activity in February 
will continue to exceed the National 
Average— Forecast, Sales Managemfnt . 
Mississippi Retail Trade has increased 
60%; Wholesale Trade 36.3% over 1935. 
— 1940 U. S. Census. 
Invest your advertising dollars with 
WJDX — Mississippi's Dominant Radio 
Station. 

Member of Southcentral 
Quality Network 

WJDX - WMC - WSMB - KARK 
KWKH . KTBS 


Owntrf and Opiratcd ty 

LAMAR 

LIFE INSURANCE 
COMPANY 

JACKSON, MISSISSIPPI 


MM 
m m 


JOHN U. REBER. J. Walter Thomp- 
son Co., New York, vice-president in 
charge of radio, arrived in Hollywood 
on Jan. 9 for two weeks of confer- 
ences with Danny Danker, Southern 
California vice-president of the agen- 
cy, and to also cheek on network shows 
produced by that organization on the 
West Coast. 

LOGAN & ROUSE Inc., Los An- 
geles, has expanded to larger quar- 
ters and is now occupying penthouse 
offices in the Pacific Finance Bldg., 
621 S. Hope St., that city. Jerrold 
C. Arnold, vice-president, has been 
elected executive vice-president of the 
agency, with Miss Van Davis, account 
executive, being elevated to vice-presi- 
dent. 

HILLMAN - SHANE Adv. Agency 
Inc., Los Angeles, has moved to new 
and larger offices in the Orpheum 
Theatre Bldg., 846 S. Broadway. Tele- 
phone number remains the same. 

MRS. HESTER HUNTER, formerly 
of J. Walter Thompson Co., Chicago, 
has joined the staff of Sherman & 
Marquette, Chicago as a copywriter. 

HENRY KLEIN, of the Philip Klein 
agency, Philadelphia, was married to 
Naomi Becker January 12. 

P. ARTZT, formerly with Buchanan 
& Co., New York and the Joseph 
Katz Co., New York, has been ap- 
pointed copy director of Weiss & Gel- 
ler. New York. 

BENJAMIN F. HOLZMAN, for sev- 
eral years manager of Eddie Cantor, 
has joined the Hollywood staff of Wm. 
Morris Agency Inc., talent service. 
Besides doing general talent agenting, 
he will also work on radio production. 
Holzman continues as Cantor's repre- 
sentative. 


920 CLUB 

BOSTON'S BIGGEST 
RADIO PROGRAM 


( Participating ) 

Fifteen outstanding 
success stories avail- 
able upon request. 


WORL 

Myles Standish Hotel 

BOSTON 


Prockter Joins Biow 

BERNARD J. PROCKTER, for 12 
years with CBS as assistant pro- 
gram director, supervisor of CBS 
owned and operated stations, and 
lately as sales service manager, has 
joined the staff of Biow Co., New 
York, as account executive. Wil- 
liam C. Gittenger, CBS vice-presi- 
dent in charge of sales, announced 
that the position left vacant by 
Mr. Prockter would remain tem- 
porarily unfilled. Torrence E. Dan- 
ley will serve as acting sales serv- 
ice manager. 


Robson Named V-P 

WILLIAM N. ROBSON, West 
Coast radio director and manager 
of Lennen & Mitchell, with head- 
quarters in Hollywood, has been 
appointed vice-president in charge 
of radio, and is being transferred 
to the agency's New York offices 
Jan. 15. Sam Pierce, who recently 
joined the Hollywood staff as pro- 
ducer, succeeds Robson. Pierce for- 
merly was radio director of Ray- 
mond R. Morgan Co., Hollywood. 


Y & R Branch Reopens 

YOUNG & RUBICAM on Jan. 6 
reopened its recently closed San 
Francisco office in the Russ Bldg. 
and placed Robbins Milbank, for- 
merly of McCann-Erickson, in 
charge. H. W. von Morpurgo, 
formerly director of public and in- 
dustrial relations for Paraffine 
Companies Inc., will join the San 
Francisco staff after several 
months in the New York office. 


CARROLL NYE, formerly Lord & 
Thomas, Hollywood continuity writer, 
has joined Young & Rubicam Inc., that 
city, as assistant to Jack Sayers, agen- 
cy West Coast publicity director. 

RICHARD MARVIN, New York ra- 
dio director of Wm. Esty & Co., is in 
Hollywood to check network programs 
produced by that agency, and for con- 
ferences with William R. Moore, West 
Coast manager. Agency produces the 
CBS Blondie and Al Pearce shows, 
sponsored by R. J. Reynolds Tobacco 
Co. (Camel cigarettes). 

B. W. GUNN radio director of J. 
Walter Thompson Co., Chicago, will 
take a complete rest for approximately 
four months. Mary Lou Wickard, sec- 
retary to Mr. Gunn, is acting as tem- 
porary replacement. 

CHARLES C. SCHONEMAN and E. 
Bradford Hening have organized their 
own advertising agency in Philadel- 
phia, opening offices at 1211 Chestnut 
St. as the Schoneman-Hening Agency. 

ALBERT E. MORGAN has been made 
a vice-president of Richard A. Foley 
Adv. Agency, Philadelphia. He will 
be in charge of production. , 

H. V. PETERSEN, formerly manager 
of the Montreal office of James Fisher 
Co. Ltd., has joined the Montreal 
staff of Lord & Thomas of Canada Ltd. 

ALEXANDER PHARE, of R. C. 
Smith «Se Son Ltd., Toronto agency, an 
authority on the origin of place and 
family names and quaint figures of 
speech, spoke on the Canadian Broad- 
casting Corp. national network Jan. 
13 on "Graphology". 


Meyerhoff Heads Agency 
As Neisser Leaves for 
Post With Food Concern 

WALTER R. NEISSER, since 1929 
partner and secretary-treasurer of 
Neisser-Meyerhoff, national adver- 
tising agency with offices in Chi- 
cago, Milwaukee and Los Angeles, 
on Jan. 1 w^ith- 
drew from that 
organization t o 
become secretary 
of Wyler & Co., 
manufacturer o f 
soups and bullion 
cubes. 

Arthur E. Mey- 
erhoff, president, 
will continue as 
sole owner of the 
Mr. Meyerhoff firm which is now 
titled Arthur Meyerhoff & Co. 

Before entering the agency field 
Mr. Meyerhoff was manager of the 
circulation and promotion depart- 
ment of the Wisconsin News, Mil- 
waukee. In 1929 he resigned his 
position with the publication to 
enter the advertising agency busi- 
ness in Milwaukee, founding the 
firm of Neisser-Meyerhoff. By 1932 
the business of the company had 
so expanded that it became neces- 
sary to open branch offices in other 
cities. The home office of the agency 
was then transferred to Chicago. 

Personnel of Arthur Meyerhoff 
& Co. will remain intact with no 
one as yet named to hold the posi- 
tion of secretary-treasurer. 



Mrs. Firestone's Song 

NEW THEME song of the Voice of 
Firestone program, heard Mondays 
on the NBC-Red, was written by 
Mrs. Idabelle Firestone, widow of the 
late Harvey Firestone. Titled, "If I 
Could Tell You," the composition re- 
places "In My Garden," also written 
by Mrs. Firestone who, in addition to 
being an accomplished pianist, has in 
past years composed many unpub- 
lished melodies. , 


HOLLYWOOD Radio Producers' Club 
has resolved itself into a new organi- 
zation, the Academy of Radio and 
Television Sciences. Organized to ad- 
vance the production and technical di- 
visions of the radio industry and to 
promote cooperation with leaders in 
television, the group will function un- 
der its initials, ARTS. Wayne Griffin, 
producer of BBDO, Hollywood, has 
been elected president, with Carroll 
O'Meara, assistant manager of Young 
& Rubicam Inc., that city, as secre- 
tary. Paul Richenbacker, executive 
assistant to Danny Danker, vice-presi- 
dent of J. Walter Thompson Co., is 
chairman of the Academy Committee. 

E. SHERMAN PERLMAN, formerly 
vice-president and account executive 
of Frank R. Steele & Assn., Chicago, 
on Jan. 1 resigned to accept a similar 
position with Lane, Benson & Mc- 
Clure, Chicago. 

EVELYN LYMAN, for five years of- 
fice manager of World Broadcasting 
System, Chicago, on Jan. 6 joined the 
radio department of Sherman & Mar- 
quette Inc., Chicago agency. 



WDBJ 


for Western Virginia 

ROANOKE • CBS 
5000 watts day, 1 000 watts night 


FREE PETERSJnc, National Representatives 


Page 58 • January 13, 1941 


BROADCASTING • Broadcast Advertising 


JOHN BLAIR & Co. has moved its 
offices in St. Louis to Suite 349-50 
Paul Brown Bldg., and the new tele- 
phone number is Chestnut 5688. Miss 
Ruth Sullivan has joined the staff as 
secretary to J. Chris Hetherington, St. 
Louis manager. 

KMMJ, Grand Island, Neb., has 
named Headley-Reed Co., Chioago, as 
national representatives. 

RADIO ADVERTISING Corp., New 
York, announces that Henri W. Mol- 
ley resigned from that organization, 
effective Jan. 1. 

FRED C. WITMER, for the last 
three years with the radio department 
of Blackett-Sample-Hummert Inc., 
Chicago agency, on Jan. 6 joined 
Joseph Hershey McGillvra, station 
representatives, same city. 

GEORGE ROBSLER, for the last 
15 years active in the radio industry, 
on Jan. 3 joined the Chicago office of 
The Foreman vjo., national represen- 
tative firm. 

KTMS, Santa Barbara, Cal., has ap- 
pointed Paul H. Raymer Co., as na- 
tional representatives. 

HOWARD H. WILSON Co., repre- 
sentatives, recently established new of- 
fices at 4404 White Bldg., Seattle. 
Hal Pierce has been placed in charge 
by Homer Owen Griffith, Pacific Coast 
manager, who headquarters in Holly- 
wood. 

ALICE SHEPHERD, formerly assis- 
tant to the radio director of Blackett- 
Sample - Hummert Inc., Chicago, on 
Jan. 6 joined John Blair Co. as head 
of the promotion department and sec- 
retary to Paul Ray, of the sales de- 
partment. 


A & S Lyons Partners 

A. & S. LYONS, New York and Holly- 
wood radio talent agency, has an- 
nounced three new partners in the 
firm, effective Jan. 1. They are Donald 
D. Stauffer and William R. Stuhler. 
both members of the company, and 
Nat Wolff, who has been conducting 
his own talent agency since June 15, 
1940, when he resigned from Myron 
Selznick Inc., Hollywood. The three 
partners will function on radio mat- 
ters creating new programs, as well as 
in stage and motion picture activities. 
Mr. Stauffer resigned two years ago 
as vice-president in charge of radio 
of Young & Rubicam, New York, to 
join Lyons, while Mr. Stuhler became 
a member of the Lyons firm three 
years ago after having been radio di- 
rector of Young & Rubicam. 


NEW ORLEANS 


50,000 WATTS 

The Greatest Selling POWER 
in the South's Greatest City 

CBS Affiliate 

Nal'l Rep. - The Katz Agency Inc. 



GREETINGS to Hugh B. Terry 
(left), recently promoted from 
sales manager to manager of KLZ, 
Denver, were extended Jan. 3 by 
Roy S. Durstine, president of the 
New York agency bearing his name. 
Mr. Durstine spoke at a banquet of 
the Colorado Manufacturer's Assn., 
and was interviewed on KLZ. 

R & R Names Casey 

MATTHEW J. CASEY, formerly 
of Hearst Magazine Corp. and one 
of the founders of Differential 
Wheel Corp., on Jan. 8 was ap- 
pointed vice-president and man- 
ager of the Detroit office of 
Ruthrauff & Ryan. He succeeds 
Ellis J. Travers, transferred to the 
agency's New York executive staff 
to take charge of promotional work. 
Mr. Casey at one time was associ- 
ated with Young & Rubicam. 


WCAU May Abandon 
Play - by - Play Baseball 

HOME GAMES of major league 
baseball clubs in Philadelphia, the 
Athletics and Phillies, will be broad- 
cast next season despite the sharp 
retrenchment contemplated by ra- 
dio in carrying play-by-play de- 
scriptions. Concern over the base- 
ball broadcasts arose when the 
clubs were apprised that CBS-op- 
erated stations plan to drop daily 
baseball programs in favor of day- 
time serials. 

WCAU, Philadelphia CBS affili- 
ate, has made no decision and it 
is expected the station will con- 
tinue carrying the Shibe Park 
games. However, final action will 
not be taken immediately by Dr. 
Leon Levy, president. If it is de- 
cided not to carry the games, it 
was disclosed that WCAU would 
have them transferred to another 
station. Last season WIP carried 
daily play-by-play descriptions of 
both clubs for Atlantic Refining 
Co., feeding the broadcasts to a 
limited regional network. Sponsor- 
ship of the WCAU games last sea- 
son was split between Socony Vac- 
uum Oil Co. and General Mills, 
each carrying three days a week. 

WCAU has the exclusive broad- 
casting rights for the Phillies 
games, reportedly purchasing the 
rights for five years for $72,500, 
and still has four years remaining 


Prof. Quiz Film 

ALEXANDER SMITH & Sons, 
Yonkers, N. Y., which starts Feb. 
1 with a 13-week campaign of 
thrice-weekly programs featuring 
a woman commentator on six New 
England stations [Broadcasting, 
Dec. 15], has prepared a 30-minute 
film, starring Profesor Quiz and 
Bob Trout, CBS announcer, to put 
over its sales story. The picture, 
titled "Right — 100% Right", was 
made by Audio Productions, Long 
Island City, and will be shown to 
Alexander Smith sales clerks giving 
them high points on how to match 
Smith rugs with a housewife's 
draperies or wallpaper. Anderson, 
Davis & Platte, New York, is 
agency. 

on the five-year contract. Atlantic 
Refining Co. has two more years 
of a three-year contract remain- 
ing of its exclusive rights to broad- 
cast the A's games. An agreement 
entered into between Atlantic and 
WCAU enables both parties to 
broadcast the games of either club. 
General Mills has an option on the 
1941 broadcasting of the Phillies 
games on WCAU. Should the sta- 
tion decide not to carry baseball 
games in 1941, WCAU would still 
retain the exclusive broadcast 
rights, necessitating any sponsor- 
ship to clear through WCAU. 


Indiana's Leader for 
1940-Makes "Bigger 
and Better" Plans 
for 1941 




INDIAN A -W « .„„^„,,„„ 

program m ""^ 
and taxicabs: 

„d advertising schedule m 

-/ Year-round aayc 

*^ Indianapolis Times 

J „- window displays m 
^ Outstanding 

leading stores 
promotional leanei 

^ screen .<"'1"',Xj,„j ««e 
tie-up in c«> » 
picture theatres 


TO RE4CH THE HOOSIER MARKET— IN \H0\AHAfOU% USE 


THE HOOSIER STATION 

r//f o/i/ir 
fixs/c C6S ot/rifr 

\H INDIANA 



NATIONAL SALES REFRESENTATIVE—THE KATZ AGENCY 


BROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 59 


AAAA-NAB Ortler Form 

(Continued from page 9) 


Monopoly Denied 
In Network Brief 

MBS, However, Takes Other 

Position In Argument 

A SHARP clash of opinion on 
whether the "door of opportunity" 
remains open in the networl< broad- 
cast field was registered by NBC 
and CBS on one hand and MBS on 
the other in supplemental briefs 
filed Jan. 2 with the FCC in con- 
nection with the Dec. 2-3 oral 
arguments on the Network- 
Monopoly Committee report. 

NBC and CBS maintained that 
competition in the network field to- 
day points to anything but monopo- 
ly, and cited MBS's own successful 
rise in the field to bear out the 
point. Taking the opposite view, 
MBS averred that CBS and NBC 
had so completely tied up desira- 
ble facilities, through long-term af- 
filiation contracts with exclusivity 
clauses and time options, that lit- 
tle was left for MBS. MBS also ob- 
served that formation of an ade- 
quate fifth network would be "very 
difficult". 

Nine Nets Possible 

The dissertations upon the com- 
petitive aspects involved in the net- 
work situation were offered upon a 
request by FCC Chairman Fly at 
the December oral arguments. The 
briefs filed by the three networks 
also indicated a similar split in 
opinion on the jurisdictional ques- 
tion, with MBS holding that the 
FCC "has ample power under the 
Communications Act of 1934" to in- 
voke rules designed to break up the 
alleged monopoly, and NBC and 
CBS holding just as firmly that 
the Commission should not promul- 
gate rules such as the seven pro- 
posed regulations previously ad- 
vanced, citing everything from Con- 
gressional intent to Supreme Court 
decisions [Broadcasting, Dec. 15]. 

In addition to the briefs from 
the three national networks, the 
FCC also received briefs from 
Yankee Network, Independent Art- 
ists' Representatives, Associated 
Music Publishers and Roy L. Al- 
bertson, licensee of WBNY, Buffalo, 
N. Y., all of whom attacked present 
network operations. 


PACIFIC GREYHOUND LINES, 
San Francisco (bus transport) on Jan. 
5 celebrated its fifth consecutive year 
in radio on the West Coast and its 
third consecutive year on MBS in the 
Western states. Company sponsors 
Romance of the Highways with pro- 
gram originating at KFRC, San Fran- 
cisco. 



WOODY HERMAN 

records for 

LANG-WORTH 



every contract would be in force 
no less than 28 days. 

In case a broadcast is omitted 
or interrupted due to cause beyond 
the station's control, the contract 
provides the station is liable only 
for a pro rata reduction in time 
charges. Thus, if three minutes of 
a quarter-hour program were 
missed in one way or another, the 
station would be liable only for 
rebate for one-fifth of the quarter- 
hour charge. The new firm also 
provides that the station has the 
right to cancel a contracted broad- 
cast in favor of "any event which 
it deems to be of public impor- 
tance". 

Discounts and Rates 

With rate structure based on 
the most-favored-nation principle, 
the contract form specifies that 
additional time purchases under 
the contract, within a year of the 
first broadcast, qualify all pur- 
chases under the contract for what- 
ever frequency discounts may be 
granted. Other provisions of the 
"rates" item, which some stations 
may find not adapted their rate 
policies, according to the NAB, in- 
clude: 

If the station revises rates or 
discounts, the contract may be ex- 
tended for not more than 52 weeks 
from the effective date of the re- 
vision at the original rates and 
discounts; if additional time is 
bought, the rates and discounts 
prevailing at the date of the con- 
tract apply to the additional time 
for a period of 52 weeks from the 
effective date of rate or discount 
revision; all broadcasts placed 
under the contract within one year 
from the date of the first broadcast 
may be combined to earn frequency 
discounts, except that announce- 
ments cannot be combined with five- 
minute or longer programs for this 
purpose. 

The form also specifies that 
agency program material shall com- 
ply with the NAB code. 

The "indemnity" section deals 
with responsibilities of station and 
agency or advertiser in litigation 
brought by a third party, with the 
station delegated as defendant or 
"indemtor" in any action involv- 
ing "station material" and the 
agency in any action involving 
"agency material". The indemnitor 
is given full and complete control 
of the defense in litigation, and is 
responsible for payment of dam- 
ages or costs that might arise from 
the judgment. 

The NAB-AAAA committee, ap- 
pointed to work out the new form 
with the AAAA timebuyers' com- 
mittee, is headed by Harry C. 
Wilder, owner of WSYR, Syracuse, 
N. Y. Other members include R. 
L. Harlow, Yankee Network; 
Richard H. Mason, WPTF, Ral- 
eigh, N. C; Edward Petry, Ed- 
ward Petry & Co. ; Frank A. Seitz, 
WFAS, White Plains, N. Y.; Dale 
Taylor, WENY, Elmira, N. Y.; 
Lee B. Wailes, Westinghouse man- 
ager of broadcasting; Paul F. 
Peter, research director and Rus- 
sell P. Place, counsel of NAB. 


Ormandy Balks 

OPEN CLASH between a 
symphony orchestra and 
ASCAP, the first since 
ASCAP music went off the 
air Jan. 1, came to light Jan. 
7 when Eugene Ormandy, 
conductor of the Philadelphia 
Orchestra, announced he 
would ignore an ASCAP ban 
on at least one selection dur- 
ing the orchestra's Jan. 17 
broadcast on MBS. He de- 
clared that he will direct the 
orchestra in his own arrange- 
ment of Handel's suite from 
"Water Music", to which 
ASCAP claims rights, on the 
program and expressed the 
hope that "the radio stations 
will have the courage to go 
along with me". Mr. Ormandy 
said he had applied for 
ASCAP but since he had not 
"signed anything", he was 
not a member. 


ASCAP Authors 
Get Miller Letter 

ON JAN. 1, 1941, the NAB sent 
an open letter to authors and com- 
posers who are members of ASCAP 
which started out as follows: "This 
open letter comes to you from more 
than 600 radio stations represent- 
ing every section of the United 
States. Beginning today, it be- 
comes unlawful for any one of us 
to use on any one of our programs 
any song or other musical composi- 
tion written by any one of you." 

Just about the same time ASCAP 
addressed an open letter to radio 
advertisers, radio artists and radio 
listeners, which began this way: 
"Beginning New Year's Day ex- 
actly 1,166 of America's outstand- 
ing composers and authors are to 
be barred from the air by the joint 
decree of CBS, NBC and MBS." 

Sort of Silly 

Continuing that the "small group 
of ASCAP officials to whom you 
long ago turned over the rights to 
all of your music" has spotted spies 
throughout the country to catch 
any slip on the part of broadcast- 
ers so they may "call down upon 
our heads the penalties of the copy- 
right law," the NAB letter con- 
tinues that "to you who know that, 
from the very beginning, we have 
been your largest and best-paying 
customer, this must seem a silly 
situation." 

Citing the things about ASCAP 
"which you know and of which you 
personally do not approve," the let- 
ter reviews also the broadcasters' 
attempts to negotiate a new con- 
tract with ASCAP and the con- 
stant rebuffs they received from 
the Society's management, conclud- 
ing: 

"So now for a time we are not 
allowed to play any of the music 


Members of the AAAA commit- 
tee are Ned Midgley, BBDO, chair- 
man; C. T. Ayres, Ruthrauff & 
Ryan; Carlos Franco, Young & 
Rubicam; William Fricke, AAAA; 
Fred Gamble, AAAA. 


which any of you have written. But 
it can't be forever. Sooner or later 
ASCAP's management — or new 
management — will change methods 
which even a Federal Court has re- 
cently denounced as illegal. And 
when ASCAP changes these meth- 
ods it will be ready to do business 
on a business basis with a friendly 
industry which is and always has 
been its best potential customer. 

"For we want your music. We 
want to give our listeners all of 
the best of all kinds of music. And 
we want to pay for music when we 
use it. 

"But — if only because our very 
use of the air is lent to us by all 
of the people — we want to keep ra- 
dio's opportunity an opportunity 
for all composers and authors. That 
includes those of you who are ex- 
tremely well paid as well as those 
who have not been getting what 
we consider your share of what ra- 
dio has been paying. It also in- 
cludes those thousands of com- 
posers and authors who are not 
ASCAP members." 

ASCAP's Charges 

ASCAP's counter blast states 
that "on New Year's Day exactly 
1,166 of America's favorite com- 
posers and authors are to be locked 
out, frozen out, starved out. Fan- 
tastic? But true . . . Everything 
from symphony to swing by 1,166 
of America's favorite composers 
ruthlesly ordered off the air. 

"CBS, NBC and MBS needed 
music as the last link in their chain. 
So they jointly combined to organ- 
ize their own rnusic publishing 
firm, BMI. They have granted it a 
practical monopoly of broadcasting 
music. . . . Beginning New Year's 
Day the practical effect of this mo- 
nopoly will be that only music 'sub- 
ject to its control' will be permitted 
on the air, and all other music will 
be boycotted. This is the real story 
of why ASCAP is to be barred 
from the air." 

The ASCAP letter concludes: 
"We recognize the problems of 
bandleaders, musicians, artists. 
And of advertisers, who invested 
great sums in shows on the under- 
standing that the chains would sup- 
ply them with that quality of music 
used as an inducement for them to 
buy time on the air. Above all, we 
recognize a responsibility to the 
public which needs the inspiration, 
stimulation and relaxation of music 
to maintain its morale in these try- 
ing times. Broadcasters, Advertis- 
ers, Talent — Let's Please the Pub- 
lic!" 



More news and more words 


per hour on speedier tele- ^ 
Jypes. More material for j si 
more newscasts — result, 
more sponsors. That's INS. 1 



Page 60 • January 13, 1941 


BROADCASTING • Broadcast Advertising i 


Anchors Aweigh! 

TEMPEST in a teapot which 
developed among Washington 
network offices and the U. S. 
Navy Band over ASCAP 
music has gone up in steam. 
Band Leader Charles Benter, 
an ASCAP member, asked the 
Society to grant his band per- 
mission to play its tunes in 
its regular weekly concerts 
over NBC and MBS. ASCAP 
was quick to grant the okay, 
but NBC smelled a rat and 
said "no go" — reason being 
that the network's legal 
minds felt that regardless of 
the waiver they were still 
open to prosecution under the 
copyright laws. MBS sat 
tight with no statement but 
when time came for band to 
go on MBS it submitted BMI 
or other non-ASCAP music 
for clearance. The Navy Band 
isn't scheduled for NBC again 
until Jan. 15, but it's non- 
ASCAP or no music. 


Problem of Bands on Remotes 
Clears as Formula Is Devised 

Copyright Insurance of $1,000,000 Is Taken Out 
By BMI to Cover Its Printed Selections 

QUESTION of who should assume 
responsibility for infringements of 
ASCAP music if such should arise 
became a major issue shortly after 
Jan. 1 and for a time it looked as 
if many name orchestras would 
drop their sustaining programs en- 
tirely rather than sign the indem- 
nity agreements offered them by the 
networks. For a time several bands 
did cancel their late evening sus- 

: taining shows, but by the end of 
last week the situation appeared to 
be straightening out. 

After Glenn Miller, Eddy Duchin, 
Sammy Kaye and other leaders had 
refused to sign the agreements of- 
fered them, NBC on Jan. 5 issued 
the following explanation of its 
request: "Seeking to clarify the 

! misunderstanding on the part of 
certain band leaders on the question 

I of indemnifying the network 
against the inadvertent use of un- 

; licensed music during a broadcast, 

i particularly broadcasts originating 
outside the studios, NBC an- 
nounced today the problem was un- 

jder consideration and a solution 
was expected to result in mutual 

• protection for both parties. 

A Check on Licks 

I 

"The sole purpose in seeking pro- 
ftection in the playing of uncopy- 
■ righted and unpublished music," 
■the announcement continued, "is to 
guard both parties against the ever- 
present danger of an individual 
|musician unconsciously inserting a 
passage from an unlicensed tune 
during a 'hot lick' or an 'ad lib' on 
ithe air, particularly on remote 
'broadcasts such as hotel or night 
jclub pickups." 

Joseph H. Ream, secretary and 
.general attorney of CBS, explained 
Jan. 6 that CBS was concerned 
ionly with the out-of -studio pickups, 
•where the network and its em- 
'-ployes are powerless to stop an im- 
provisation that might be an in- 
fringement until it is too late. 
"Only the band leader can prevent 
this from happening," Mr. Ream 
stated, "and we feel that he should 
be willing to accept that responsi- 
bility." He expressed the belief that 
the situation was more confused 
than serious and that it would soon 
be settled. 

While neither NBC nor CBS had 
made any official statements of set- 
tlement by Jan. 10, practically all 
bands scheduled to perform remote 
broadcasts were heard at the regu- 
lar times by that date. Andrew D. 
Weinberger, attorney for Artie 
Shaw, Richard Himber, Shep 
Fields and Raymond Scott, stated 
that he had worked out a satisfac- 
:ory arrangement with the net- 
ivorks. 

In essence, this plan is that each 
jand leader submits to the network 
i week in advance the complete or- 
:hestrations of all numbers to be 
ncluded in any broadcast. The net- 
ATork clears these numbers and 
igrees to accept responsibility for 


any infringement suits brought. If, 
however, the band leader permits 
his men to improvise or make 
changes or additions to the scores 
submitted and cleared by the net- 
works, he assumes responsibility 
for any infringement suits based 
on such material. 

Other Agreements 

Lee V. Eastman, attorney for 
Sammy Kaye, Bob Chester and 
Frankie Masters, said that he had 
made similar arrangements for 
these orchestras, the networks in- 
demnifying material submitted and 
cleared in advance and the leaders 
indemnifying material performed 
but not included in the scores. 

David Mackay, attorney for 
Glenn Miller, said that the arrange- 
ment worked out for his client dif- 
fered somewhat from those just 
cited. Miller agreed to use only ma- 
terial in the BMI catalogs or pub- 
lished by his own company. Mutual 



Texas State to BMI 

TEXAS STATE Network, which 
last summer signed up with AS- 
CAP amid a great fanfare of pub- 
licity, the first network if not the 
first broadcasting company to ac- 
cept an ASCAP license for the time 
following Dec. 31, 1940, has quietly 
become a BMI subscriber as well, 
it is learned on good authority, al- 
though TSN is understood to have 
asked that no publicity be given 
its BMI contract. Reason for the 
change of face is said to be BMI's 
control of performing rights to such 
a large percentage of the cowboy 
ballads, hillbilly songs and Latin 
American tunes, all favorite types 
of music with listeners in the 
Southwest. 


Music Society, and that the per- 
forming rights in the latter's cata- 
log had all been cleared through 
BMI. Since BMI indemnifies all 
tunes whose rights it cleared, Mil- 
ler was thus able to resume his 
sustaining program without assum- 
ing the responsibility for infringe- 
ment suits that might arise from 
his broadcasts. 

An executive of the WOR pro- 
gram staff" said that all of the 
bands playing remote broadcasts 
and the management of the places 
fz'om which these remotes originate 
have made satisfactory arrange- 
ments with the station. 

BMI on Dec. 31 wired all mem- 
ber stations that it "had taken out 
$1,000,000 of copyright insurance, 
eff"ective at midnight that night, 
covering the BMI catalog and pro- 
tecting member broadcasting sta- 
tions and their advertisers, adver- 
tising agencies and performing- 
artists. Coverage was obtained from 
three companies: Seaboard Surety 
Co., $250,000; underwriters at 
Lloyd's London, $250,000, and In- 
demnity Insurance Co. of North 
America, $500,000." 

It was explained at BMI head- 
quarters that this insurance covers 
the BMI, Marks, Peer, Cole and 
other catalogs whose performance 
rights are licensed through BMI. 
Any advertiser, agency or station 
who is sued for alleged infringe- 
ment on one of these selections has 
only to refer the case to BMI, it 
was explained, which in turn passes 
it along to the insurance companies 
for defense. 

This refers only to the printed 
arrangements copyrighted by BMI, 
but any leader wishing to use his 
own special arrangement of one of 
these tunes can submit that ar- 
rangement to BMI 48 hours before 
his broadcast for clearance. If an 
infringement is found, BMI will 
notify the leader, and, when cleared, 
copyright the arrangement which 
then falls under their indemnity. 


WNEW Names Price 

IRVING PRICE, formerly in the 
field of retail advertising and pro- 
motion, has been appointed promo- 
tion manager of WNEW, New 
York. Mr. Price's retail associations 
include national retail advertising 
director for Sears, Roebuck, Chi- 
cago; advertising director for L. 
Bamberger & Co., Newark; and as- 
sistant advertising manager for 
R. H. Macy & Co., New York. 


AFRA REDRAFTim 
ITS DISC FORMULA 

AMERICAN Federation of Radio 
Artists is starting to redraft the 
transcription code which it expects 
to have accepted in the near future. 
Lengthy conversations with a com- 
mittee representing the manufactu- 
ers of transcriptions last summer 
have given the union committee a 
clear understanding of what terms 
and conditions are acceptable to 
the industry, and a further discus- 
sion of the subject at the last 
AFRA national convention dis- 
closed the wishes of the member- 
ship. Mrs. Emily Holt, executive 
secretary of the union, said that 
she expects little difficulty or delay 
in negotiating a mutually agree- 
able arrangement. 



SOON -mi TIME 

AND 50,000 WATTS 

I N 1 ^4 1 - MORE 
THAN EVER BEFORE-^^ 

WB/IL 

nteani SiMiimii 


fiBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 61 


-Jack Benny 
-Charlie McCarthy 
-Kay Kyser 
-Information Please 
-Johnny Presents 
-Plantation Party 
-Pot o' Gold 
-Fame and Fortune 
-Met. Opera 
-Fitch Bandwagon 
-Golden Bars of Melody 
-General Baking Breakfast 
Gang 

-Adam Hat Sports Parade 


If out 


our 


WCBA-WSAN 

Lehigh Valley Broadcasting Co. 

ALLENTOWN, PA. 

NBC RED AND BLUE 
QUAKER NETWORK 
PENNA. REGIONAL 

NEW YORK OFFICE: 
30 ROCKEFELLER PLAZA 
CIRCLE 7-0228 


REORGANIZING personnel, KGO- 
KPO, San Francisco, early in Janu- 
ary released 14 members from its 
staffs, including artists, announcers 
and office workers. Among those af- 
fected by the shakeup were Don 
Thompson, director of special events 
and a veteran member of the staff ; 
Ira Blue, commentator ; Ernie Gill, 
music director ; Dave McNutt, press 
department ; Fred Fiorello, music li- 
brary ; Grant Pollock, announcer ; 
Judy Deane, singer ; male quartet — 
Armand Girard. George Nickson. Ro- 
land Drayer, Ed Ulrich ; the Three 
Cheers — Phil-Derry-Hanna ; Patricia 
Sullivan resigned from the continuity 
department to await the stork. Bob 
Seal, production manager of KPO- 
KGO, was appointed manager of the 
new artists' bureau for the stations, 
and Glenn Dolberg, program director, 
is resuming responsibilities for both 
Seals' and his own position. 

TIME-SAVING campaign for the en- 
tire radio industry has been conceived 
by J. R. Poppele, chief engineer of 
WOR, Newark, who sighs at the labor 
wasted by the WOR program depart- 
ment in opening the day's continuities 
in the morning mail. Poppele suggests 
that all envelopes containing continui- 
ties be flagged with a red border so 
that they might easily be segregated, 
routed and opened and urges agencies 
to do so. 

THOMAS S. LEE, president of Don 
Lee Broadcasting System, Hollywood, 
following an annual custom, presented 
more than 200 employes with a Christ- 
mas bonus, consisting of a percentage 
of their month's salary. 

FOR the third successive year Royal 
Crown Cola has signed Phil Sutter- 
field, announcer of WCSC, Charles- 
ton, S. C. to do its nightly sports pro- 
gram six nights a week. 



hut that's only part of the 


"CASE 
HISTORIES" 


WDZ pulled 
inquiries for 


5,062 
Mon- 

arco Oil Company 
from three TOO word 
announcements. 


WDZ received 1360 
$1 orders for Gard- 
ner Nurseries on one 

5 min. program daily, 

6 days a week for 
1 3 weeks. 


WDZ received 1518 
Peruna box tops in 
7 weeks. 


WDZ 


TRIPLE 
MARKET 



WDZ blankets an area whose farm income 
alone totals well over $200,000,000.00 a year ! 
BUT that's just ONE source of the WDZ 
area's total income. WDZ commands a 
TRIPLE market. In addition to the prosper- 
ous agricultural market, there's the busy 
urban and industrial markets of Champaign- 
Urbana, Decatur, Danville, Bloomington and 
Terre Haute and the booming Southern Illi- 
nois oil fields. Hit all three with WDZ ! 

Write for new easy-to^read bro* 
chure compiling full information 
on WDZ. 

HOWARD H. WILSON COMPANY 

Special Representatives 

New York Chicago Kansas City 

Son Francisco 


USCOLA 


* WOZ BROADCASTING COMPANY * 



Cupid in Capital 

ROMANCE is rampant at 
WJSV, Washington. When 
Louise Hollinger, secretary, 
announced her engagement in 
Deceir.ber it marked the first 
feminine engagement at the 
station in eight years. Miss 
Hollinger was married Dec. 
28 to Clayton Miller. Since 
then the following have an- 
nounced their intention to 
step off : Toni Poston of 
Sportscaster Arch McDon- 
ald's office, Carolyn Har- 
die, assistant to WJSV's Nan- 
cy Dixon and Robert Baker, 
assistant to Sales Promotion 
Director John Heiney. 


FARM BUREAU of WING, Dayton, 
O., is sending its interviewer Jim 
Miles directly to the" farmer in a new 
series of back to the farm broadcasts. 
Miles makes weekly visits to six farm- 
ers in each county in the station's cov- 
erage area. The interview is tran- 
scribed and played back on the Miami 
Valley & Home Hour. - 

KTSA, San Antonio, and the local 
dairies cooperated in the annual KTSA 
Book Drive this year, collecting 8,000 
books and more than 10,000 maga- 
zines. The book drive was continually 
plugged befoi-e and after programs, 
with announcements telling listeners 
that if they would place their books 
on the porch with their empty milk 
bottles, the milkmen would pick them 
up and deliver them to KTSA. In the 
drive last year over 4,000 books and 
7,000 magazines were collected. 

BROADCASTS of the WLS Dinner- 
hell program originated at Illinois U, 
Urbana, 111., Jan. 7-9 to make special 
pickups of the annual Illinois Farm- 
ers' Week celebration. A feature of 
the three-day series was Farm Quiz, 
a competition between teams of Illi- 
nois and Indiana farmers, directed by 
WLS Farm Program Director Art 
Page. A remote control schedule of 
broadcasts will originate at Purdue 
U, Jan. 15-17, when Indiana Farm- 
ers' Week will be held. 

WPTF, Raleigh, has started the Do- 
ings of the Legislature under sponsor- 
ship of BO Remedy Co., Durham, 
N. C. The daily program features 
Carl Goerch in day-to-day commen- 
taries on activities of the North Caro- 
lina legislature. 

A. F. SOMMER, president of the 
Cincinnati Traffic Safety Council, has 
recommended state-wide use of the 
safety campaign recently conducted by 
WSAI, Cincinnati. The station ob- 
tained cooperation of program spon- 
sors in including brief safety hints on 
most programs. Mr. Sommer has for- 
warded the plan to Charles A. Wen- 
dorf, safety director of the Ohio de- 
partment of highways, with the sug- 
gestion that it be adopted by the Gov- 
ernor's Safety Council for use by sta- 
tions throughout the State. 

WWL, New Orleans, has expanded 
its music department in conjunction 
with the switch from ASCAP to BMI. 
Department personnel includes Irvin 
Vidacoyich, director ; James Rush, 
composer and arranger ; Jack Kelly, 
transcriptions ; Ray McNamara, organ- 
ist ; Leon Adams, program checking ; 
Dorothy Griffin, secretary. 

KSFO, San Francisco, distributed 
bonus checks representing a week's sal- 
ary to all station employes as a Christ- 
mas present. 

WHK-WCLE. Cleveland, are enlarg- 
ing their newsroom as well as hiring 
an additional news editor. Lehman 
Otis continues as news editor and will 
be assisted by Ray McCoy, formerly 
of the Cleveland office of the United 
Press. Station is buying regular As- 
sociated Press state and national news 
wires on a 24-hour basis beginning 
March. 1. 


ASSOCIATED PRESS news printer 
has been installed in the WOR-MBS 
headquarters in New York, for spot 
news or bulletin service to MBS dur- 
ing the times WOR is feeding pro- 
grams to the network. This service 
will not conflict with the regular sched- 
ule of three five-minute AP news pro- 
grams broadcast on MBS from WGN, 
Chicago. WOR will continue to use 
Transradio and United Press for the 
station's own news service broadcasts. 
SO THAT they might send holiday 
greetings to their parents and rela- 
tives in Great Britain, Clete Roberts, 
KMPC, Beverly Hills, Cal., special 
events director, rounded up a group 
of British refugee children now living 
with Hollywood film industry mem- 
bers and transcribed a special half 
hour interview program. The tran- 
scription, sent to New York, was 
broadcast by short wave to England 
on Christmas Day via WCBX, CBS 
international outlet. 
KROD, El Paso, Tex., carried a play- 
by-play broadcast of the New Year's 
Day Sun Bowl game between the Ari- 
zona Bull Dogs and Western Reserve 
Red Cats of Cleveland, with Morrison 
Qualtrough, of KROD, and Bob Kel- 
ley, of WGAR, Cleveland, at the mi- 
crophone. The game was sponsored lo- 
cally by the El Paso Natural Gas Co. 
KSTP, St. Paul, had to combat at- 
tempt of local theater men to block 
presentation of its "Sunset Valley 
Barn Dance," staged each Saturday 
night in the municipally-owned St. 
Paul auditorium. Theaters held that 
the radio show hurt their business 
and protested to the city's commis- 
sioner of education. Axel Peterson, 
whose department directs the audi- 
torium. Peterson ruled that there was 
nothing in the city charter preventing 
station from using the hall and if he 
was to consider the matter any further 
operators would have to show losses in 
black and white. 

THE WBBM, Chicago, Musical Clock 
marked its 12th anniversary of con- 
tinuous morning broadcasts on Jan. 
7. Halloween Martin has conducted 
the programs all during that time. The 
only important change in the program 
since its inception is the addition of 
short news periods to augment the 
time, temperature and recordings. 
Sponsors of the program are Nelson 
Bros. Co., Chicago (furniture) ; 
Marks Credit Clothing Co., Chicago ; 
Olson Rug Co., Chicago. 
KSO-KRNT, Des Moines, has ex- 
panded its office and studio quarters, 
occupying the 12th and 13th floors of 
the Register & Tribune Bldg. The 
new 5,000-watt KRNT transmitter, 
being erected at a cost of $65,000, is 
to be completed by Feb. 15. 
WHBL, Sheboygan, Wis., this year is 
broadcasting under local sponsorship 
both the home and away games of the 
Sheboygan Redskins, of the National 
Professional Basketball League. For 
three years the station broadcast the 
home games, but this year has expand- 
ed coverage to all Redskin contests, 
running lines for Art Bramhall's play- 
by-play pickups to Akron, Detroit, 
Chicago, Hammond, Ind., and Osh- 
kosh. Wis. 

FOOTBALL "bowl roundup" idea, 
conceived by J. Howard Pyle, program 
director of KTAR, Phoenix, Ariz., 
wound up Dec. 28 with a 110-station 
NBC-Blue pickup from New Orleans, 
Detroit, Phoenix and Hollywood. At 
New Orleans, Tennessee and Boston 
College players and coaches were in- 
terviewed, with Fort Pearson, Sugar 
Bowl announcer, chiming in from De- 
troit. In Phoenix, the Nebraska Corn- 
huskers were interviewed by Graham 
McNamee, and Bill Stern quizzed the 
Stanford Indians in Hollywood, set- 
ting the stage for the annual Rose 
Bowl classic. 

PLAN for the people of North Caro- 
lina to purchase a bomber for Great 
Britain is being considered by WPTF, 
Raleigh. The idea was originally sug- 
gested by Carl Goerch, conductor of 
Carolina Chats. The proposal was well 
received but is being held in abeyance 
until final clearance is obtained from 
the British Embassy. Sums up to $100 
have already been offered. 


Page 62 • January 13, 1941 


BROADCASTING • Broadcast Advertising 



EIGHT announcements by Wilbur 
Ard, the Song Weaver of KGKO, 
Dallas, brought this roof -high stack 
of more than 1,000 books to start 
a library for the old folks at the 
Dallas City-County Convalescent 
Home. Ard was busy for days on 
end picking up books from express 
and post office, many from listen- 
ers who took them from their own 
libraries for the benevolent ges- 
ture. 

KTAR Opens Studios, 
New Transmitter Plant 

KTAR, Phoenix, Ariz., at 12:01 
a.m. New Year's morning went on 
the air with its new 5,000-watt 
Western Electric transmitter, 
broadcasting special ceremonies 
from the downtown studio and new 
modernistic transmitter building. 
In addition to Arizona's first 5,000 
watt transmitter, the station em- 
ploys the inland Southwest's first 
directional antenna array, accord- 
ing to Dick Lewis, head of KTAR 
and general manager of the ABC 
Network [Broadcasting, Sept. 15]. 
Formal dedication ceremonies are 
planned later. 

Two series-fed vertical radiators, 
one 400 feet and the other 300, both 
locally constructed, are used by the 
station, operating on 620 kc. In ad- 
dition to the new air-conditioned 
transmitter building, located on a 
40-acre tract in Northeast Phoenix, 
the expansion program included re- 
modeling and enlarging the down- 
town offices and studios atop the 
Heard Bldg. 


INFLUENZA has swept the staff of 
WKBN, Youngstown. Back on duty 
after an attaclf is Will Douglas, an- 
nouncer. Still on the way to recovery 
were Warren P. Williamson Jr., 
president; J. Lothaire Bowden, man- 
ager ; Theresa Pryor, hostess. 


THE STRING ensemble of WBI6, 
Greensboro, N. C., directed by Mar- 
garet Banks, was selected to play at 
the .Tan. 9 inauguration of Gov. 
Broughton and at the public recep- 
tion when the Governor was inducted 
into office. 


AGE ICY 

"xip pointmefttf 

HILLS BROS. Co., New York, to Biow 
Co., New York, for Dromedary food prod- 
ucts. Radio may be used later this year. 

GENERAL COSMETICS, New York, di- 
vision of Allied Products, New York, to 
Brown & Thomas, New York. No plans 
made as yet. 

PURE FOOD Co., Marmaroneck, N. Y., 
to H. B. LeQuatte Inc., New York. Com- 
pany plans to use spots on participating 
programs. 

ENTERPRISE ENGINE & FOUNDRY 
Company, San Francisco (Diesel engines, 
food and chemical processing machinery) 
to Gerth-Knollin Advertising Agency, San 
Francisco. 

GAGE BROTHERS & Co., Chicago (mil- 
linery), to Kuttner & Kuttner, Chicago. 
Radio to be included. 

PINAUD Inc., New York (hair treatment), 
to Paris & Peart, N. Y. 

M-DEX Corp., Los Angeles (proprietary), 
to Guenther, Bradford & Co., that city. 
J. C Conway is account executive. 

UNION PREMIER FOOD STORES, Phila- 
delphia (super food markets) to J. M. 
Korn Co., Inc., Philadelphia. Radio has 
been used extensively in the past. 

RAINEY-WOOD COKE Co., Conshohocken, 
Pa. (Koppers Coke), to Richard A. Foley, 
Inc., Philadelphia. 

TRU-ADE BOTTLING Co., Merchantville. 
N. J. (Tru-Ade soft drinks), has appointed 
Wettlin & Co., Camden, N. J., to handle 
all advertising in the Philadelphia trading 
area. 

M & H SPORTING GOODS Co., Philadel- 
phia, to Julian G. Pollock Co., Philadel- 
phia. Radio is contemplated. 

KOKEN COMPANIES Inc., St. Louis (bar- 
ber and beauty shop supplies), to Gardner 
Adv. Co., St. Louis. 

McKESSON & ROBBINS, New York, to 
J. D. Tarcher & Co., New York, for Calox 
toothpowder. No radio plans have been 
announced. 

MORRIS PLAN BANK. Philadelphia (per- 
sonal loans), to Philip Klein, Philadelphia. 
Local radio will continue to be used ex- 
tensively. 

LEVER BROS. Co., Cambridge (new Swan 
soap) to Young & Rubicam, N. Y. 
FREED RADIO Corp., New York, to J. D. 
Tercher & Co., N. Y. 


Bonus for Draftees 

KMBC, Kansas City, will pay a 
cash bonus, ranging from one to six 
months' pay, to its employes called 
for military service, according to a 
mid - December announcement by 
Arthur B. Church, KMBC president, 
at the station's annual Christmas 
breakfast. The bonuses, amounting 
to one month's salary for new em- 
ployes and as much as six months' 
for six years or more, are to be paid 
in lump sums or monthly install- 
ments to employes or their desig- 
nates. Of the more than 100 KMBC 
employes, 57 are between the 21 
and 35-year age limits and several 
are active members of National 
Guard and Reserve groups. At the 
Dec. 18 party, in addition to ex- 
change of Christmas gifts, cash 
Christmas bonuses were distribut- 
ed to employes with more than nine 
months' service. 


ADAM HATS, New York, on Jan. 17 
will sponsor the world's welterweight 
championship match between Henry 
Armstrong and Fritzie Zivic at Madi- 
son Square Garden on NBC-Blue, with 
Sam Taub and Bill Stern at the micro- 
phone. Glickmans Adv. Agency, New 
York, handles the account. 


CALL for Mr. Murphy brings three 
replies at KIT, Yakima, Wash. Not 
related, they are J. A. Murphy, man- 
ager ; Harry B. Murphy, chief engi- 
neer, and William Murphy, copy 
writer. 


BROADCASTING • Broadcast Advertising 


RADIO GOVERNOR 
Montana Executive Is Part 
Owner of KPFA 


RADIO claimed another high pub- 
lic office with the inauguration Jan. 
6 of Sam C. Ford, of Helena, as 
Governor of Montana. Gov. Ford, a 
Republican, is a 10% stockholder 
of KPFA, Helena, and the sta- 
tion's attorney. 

The new Governor is an asso- 
ciate of E. B. Craney, operator of 
KGIR, Butte, who holds a 40% in- 
terest in KPFA. Gov. Ford holds a 
10% interest, with Barclay Craig- 
head owning 50%. He became iden- 
tified with the station upon its cre- 
ation in 1937 and has been active 
in its policy operation. 

The inauguration message of 
Governor Ford was carried Jan. 6 
over the Z-Bar Network, compris- 
ing KPFA, KGIR, KRBM, Boze- 
man; KGVO, Missoula, and KGEZ, 
Kalispell. Governor Ford is former 
Attorney General of Montana and 
was a judge on the Supreme Court 
bench. For several years he has 
been a practicing attorney in 
Helena. 


C P P Publicity Setup 

TO HANDLE public relations of 
the accounts of the Colgate- 
Palmolive-Peet Co., Jersey City, a 
new organization. Broadcast As- 
sociates, New York, has been 
formed. Director is Arthur Lock- 
wood, formerly with Reifes Adv., 
New York, and assistant director 
is Joseph Hevesi, formerly with 
Benton & Bowles, New York. A 
committee of three, one from each 
of the agencies handling the C-P-P 
accounts — Thomas Buechner, Ted 
Bates Inc., New York; Arthur F. 
Marquette, Sherman & Marquette, 
Chicago; Carroll Rheinstrom, Ward 
Wheelock Co., Philadelphia — will 
act in advisory capacity to the 
newly formed organization, which 
is headquartered in the New York 
offices of the latter agency at 444 
Madison Ave. 


Actions by FTC 

FOLEY & Co., Chicago, has en- 
tered into a supplemental stipu- 
lation with the Federal Trade Com- 
mission according to a Jan. 10 
PTC announcement, in which it 
agrees to cease certain represen- 
tations for Foley's Honey & Tar 
Cough Syrun. The FTC also has 
ordered Philip Morris & Co., New 
York, to cease certain claims for 
cigarettes, including Philip Morris, 
English Ovals, Marlboro and Play- 
er's Navy Cut. The FTC early in 
January issued a complaint against 
G. Kreuger Brewing Co., Newark, 
N. J., charging misrepresentations 
in advertising for Ambassador 
Beer. 


Leigh Crosby Joins Stebbins 

LEIGH CROSBY, formerly account 
executive of Lord & Thomas, Los An- 
geles, has joined Barton A. Stebbins 
Adv. Agency, that city, as head of the 
creative department. He wiU divide his 
time between the West Coast and New 
York offices. Crosby was recently vice- 
president of Gardner Adv. Co., St. 
Louis, and for many years an account 
executive of Blackett-Sample-Hum- 
mert, Chicago, and is nationally 
known in advertising and radio. 


ATLANTA 



THE BLUE BOOK 



Adam Hats Stores Inc. 
Anacin Company 
Axton-Fisher 
Bisodol Co. 
Cal-Aspirin Corp. 
Colgate-Palmolive-Peet 
Carter Products, Inc. 
Emerson Drug Co. 
Groves Laboratories 
Lever Brothers 
Miles Laboratories 
Williams Company 
Phillips Chemical Co. 
Standard Brands 
Lewis-Howe Co. 

Ask a John Blair Man 



WAOA 


ATLANTA, GA. 


January 13, 1941 • Page 63 


T 


New Nationwide Chain 
For ASCAP Rumored 

TALK of a new transcontinental 
network with headquarters and key 
stations in New York and Holly- 
wood, to keep ASCAP music on 
chain broadcasts, persists on the 
West Coast. Cui-rent report is that 
two major film studios will join 
with ASCAP in financing such a 
chain which would weld together 
some 200 or more independent sta- 
tions from coast-to-coast. 

It is further reported that several 
major national advertisers, cur- 
rently sponsoring spot as well as 
network programs, are interested. 
If the project is consummated, they 
have pledged to support it. While 
other ASCAP spokesmen in Holly- 
wood delay comment, L. Wolfe Gil- 
bert, West Coast liaison of the or- 
ganization, stated that legal and 
financial machinery to create the 
netwoik has already been set in mo- 
tion. 

Others in the know on the West 
Coast declare that a fourth trans- 
continental nelwork would not be 
practical. Station and agency exec- 
utives express the belief that a 
"wax network" similar to the re- 
cently reorganized Keystone Broad- 
casting System, would be more 
feasible. Under such a setup, it was 
pointed out, transcribed and re- 
corded ASCAP music as well as 
musical script shows, could be re- 
leased to stations licensed by that 
-organization. 


BMI Adequate; Study Consent Decree 


(Contmiied from page 9) 



More people make more 
products, earn m o re 
wages, and get more for 
their crops in WBIG's 
Magic Circle of fifty 
miles, than any other 
like area in the south- 
east. 



ecutive boards of the industry 
groups. It was finally concluded, 
after much discussion, that the 
industry should explore the possi- 
bilities of procuring an acceptable 
decree. 

The general attitude was that 
the Department did not have a 
case against Broadcast Music on 
monopoly or boycott grounds that 
would hold water. It was thought 
by one strong group, led by Mr. 
SarnofF, however, that even as- 
suming this was so, it would be 
desirable to conclude with the Gov- 
ernment a, stipulation that would 
meet its requirements and permit 
BMI to continue its operaions as 
a formidable compeitor in the music 
field. 

Presumably the position of 
another group, understood to have 
been led by Edward Klauber, CBS 
executive vice-president, was that 
any decree providing for clearance 
at the source at this time would 
work undue hardship. This school 
of thought felt that clearance at 
the source should be made con- 
ditional unon expiration of current 
netwoi-k contracts with affil'ates, 
or when it becomes economically 
feasible. 

When this message was carried 
to the Depprtment, Mr. Arnold 
said he could not veer from the 
principle of clearance at the source, 
which would make way for a per 
program or "pay as you use" for- 
mula. NPC apparently was en- 
tirely willing to agree to the 
clenrarce-at-the-source plan, as was 
MBS throue-h its spokesman Theo- 
dorp C. Sti-eibert, vice-president of 
WOR-MBS. 

In the dpliberations of BMI, 
Pr'^sident Miller was represented 
as hpvi'np- concurred in the orip-inal 
view of Mr. Klauber that the clear- 
anr-e at the source be deferred 
until a more r)ropitio"s time. John 
Elmer, nres-'dent '^f WCBM. Balti- 
more, also is understood to have 
agreed. Niles Trammell, NBC 
president: John Shepard 3d, 
Yankee Network president; Walter 
J. Darnm. WTMJ, Milwaukee, and 
Mr. Streibert were of the opinion 
that a stipulated settlement should 
be worked out with the Dpnart- 
ment. Paul W. Morency, WTIC, 
Harford, later also concurred in 
that view, with the result that the 
conversations were opened the fol- 
Icv/ing day. 

Members Present 

'"f the total membership of the 
i-^nt NAB Executive Committee, 
BMI Poard and IRNA Executive 
Committee, only one member — 
Edwm W. Craig, WSM, Nashville 
— was absent duripp- the Jan. 7 
session. He was detained at home 
because of illness. 

Among those present at the ses- 
sions, including non-comm'ttee 
members, were Messrs. Sarnoff, 
Trammell, Frank Mullen, executive 
vice-president, A. L. Ashby, gen- 
eial counsel, and F. M. Russell, 
Washington vice-president, for 
NBC; Messrs. Paley, Klauber, M. 
R. Runyon, vice-president in charge 
of stations, Harry C. Butcher, 
Washington vice-president, John J. 


Deal for Composers 

NAB has issued a booklet, 
A Neiv Deal for Song-Writ- 
ers, outlining the basic poli- 
cies of BMI and ASCAP. 
Briefly, the policies of BMI 
are: (1) Authors and com- 
posers shall not be tied up 
in long-term contracts, and 
shall be free to make other 
publishing arrangements in 
addition to BMI at any time. 

(2) Every BMI composer and 
lyric writer shall be paid in 
proportion to the popularity 
of and demand for his music. 

(3) Highest royalty rates 
shall be paid to composers 
and authors. The booklet con- 
cludes that "the immediate 
future for U. S. composers 
looks brighter than it has 
for many years" with the es- 
tablishment of BMI "to see 
that American authors and 
composers are helped and 
encouraged." 


Burns, special counsel, and God- 
frey Goldmark, counsel, for CBS; 
NAB Executvie Committee, includ- 
ing President Miller, Mr. Elmer, 
Mr. Morency, Herb Hollister 
KANS, Wichita; Don Searle, KOIL, 
Omaha; John A. Kennedy, WCHS, 
Charleston; Broadcast Music Di- 
rectors Miller, Damm, Elmer, Mor- 
ency and Shepard and Counsel 
Kaye, and BMI Special Attorney 
William G. Mulligan; and IRNA 
executives Samuel R. Rosenbaum, 
WFIL, Philadelphia, chairmen; 
Mark Ethridge, WHAS, Louis- 
ville; H. K. Carpenter, WHK- 
W C L E , Cleveland; and Mr. 
Morency. 

The fundamental complaint 
against BMI is that it is based 
on ASCAP formula of a blanket 
license fee. The BMI assessments 
are based on one-half of the pay- 
ments made by stations to ASCAP 
during 1939 — which the Depart- 
ment apparently feels makes it 
equally culpable with ASCAP. Be- 
fore a per-program basis of pay- 
ment can be worked out, the De- 
partment contends, clearance at the 
source must be invoked so that 
stations then will pay only on pro- 
grams locally originated in which 


music of a particular copyright 
owner is used. 

Leading proponent of the view 
that BMI was headed for trouble 
under the anti-trust laws because 
of its ASCAP-like organization was 
E. B. Craney, general manager of 
KGIR, Butte, and the industry's 
most active ASCAP combatant of 
the last decade. Mr. Craney last 
August procured from ASCAP an 
experimental "pay - as - you - use" 
basis, but it is understood this has 
never been placed in force. He was 
in Washington during the week of 
Jan. 6 but did not sit in the NAB- 
BMI-IRNA deliberations. 

No ASCAP Suits 

While ASCAP made much ado 
about purported wholesale infringe- 
ments on the air, no formal legal 
action had been taken up to the 
time Brodcasting went to press. 
Notice had been served that it 
would proceed against CBS and its 
affiliated stations, the Texas Co. 
and Buchanan & Co. because of 
purported infringement of "Winter 
green for President" on the Fred 
Allen program Jan. 1. CBS, how- 
ever, denied that there was any 
infringement and contended an ori- 
ginal theme melody had been used. 
ASCAP was reported to be record- 
ing network and independent sta- 
tion renditions at "listening posts" 
throughout the country. 

Meanwhile, ASCAP continued to 
indulge in so-called public relations 
antics reachings heights never be- 
fore attained even by that well- 
oiled machine. The public, however, 
appeared to take it all in a rather 
disinterested way. Newspaper polls 
made immediately following the 
Jan. 1 deadline indicated that the 
public was almost oblivious of the 
change. In no few instances, listen^ 
ers reported they liked the modern 
arrangements of the old classics 
and the change from Tin Pan Al 
ley's blatancy. 

Reports were current on the 
West Coast that ASCAP would in- 
spire a new transcription network 
to assure performances of its tunes. 
Then there was another report that 
ASCAP would launch a sponsored ij 
program of its own, on a nation- 
wide basis. 

ASCAP gave plenty of advance 
publicity to a board of directors'! 
meeting held Jan. 6, called osten- 
sibly to consider a plan for issuing! 
licenses directly to advertisers, au- 


5000 WATTS 


in 


BOSTON 

WMEX 

70 BROOKLINE AVE., BOSTON, MASS. 



Page 64 • January 13, 1941 


BROADCASTING • Broadcast Advertisint 


thoiizing them to use ASCAP 
music. The meeting adjoui ned, how- 
ever, without taking action and 
with the only announcement that 
of "no comment". The advance pub- 
licity was that several leading- 
agencies (names not revealed) had 
asked ASCAP for performing 
rights licenses, under which they 
would clear music for the net- 
works. 

ASCAP Contracts 

Such a development, while talked 
about by ASCAP in the past, would 
represent a radical departure from 
the Society's previous operations, 
always based on a blanket license 
to stations, hotels, restaurants and 
other places where music is per- 
formed. Licenses to advertisers 
would have to be based on a per- 
formance arrangement, it is ob- 
vious, and this would present the 
same difficulties of management 
which ASCAP has claimed are 
practically insurmountable when 
broadcasters have requested li 
censes on this basis. 

BMI released an analysis of 
signed contracts which it claimed 
showed that of the entire roster 
of commercial stations, only 60 have 
ASCAP licenses, upwards of 600 
have BMI licenses and 63 have 

■ both BMI and ASCAP licenses. The 
BMI stations range in size all the 
way from 346 local stations to 50 
stations with maximum power of 

i 50,000 watts. They, were said to 
■represent more than 95% of the 

■ dollar volume of advertising on 
. the air. BMI claimed a total of 
' 674 station members. 

It became known that just be- 
■fore the Dec. 31 deadline, ASCAP 

■ by telephone and otherwise, offered 
broadcast stations what in effect 

■ amounted to a one-year contract 
' under the blanket license percent- 
' age-wise terms, rather than the 

five-year contract proffered last 
summer. When asked regarding 
ithis development, ASCAP said it 
finally decided to insert in its five- 
1 year license form a clause permit- 
iting either party to cancel at the 
lend of any year upon 90 days' 
1 notice. ASCAP attorneys, it was 
•disclosed, telephoned stations which 
had made such a request, notifying 
dthem it had been granted. It was 
added that "in accordance with the 
.ASCAP policy of treating all li- 
jCensees alike", all stations which 
had signed with ASCAP were also 
notified that this same cancellation 
clause would be available to them. 

Asked to comment on a report 
that the $800,000 fund which 
ASCAP had held out of its pay- 
ment to members last year, pre- 


mmoRi 

''Hi 


MnONAL REPRESENTATIVES 
CDWARO PETRY & CO. 



BMI's METHOD OF ROVALTV FEES 

Cent-Pe3--Performance Meifhod Contrasts With That 
Of ASCAP; Performances Being Checked 


HOW BMI will tabulate royalty 
payments to composers, invoking 
for the first time compensation 
based on the actual number of air 
performances at the rate of one- 
cent - per - performance, was out- 
lined Jan. 9 by the industry-owned 
publishing organization. This meth- 
od, it was said, is in contrast to 
the ASCAP system of "classifica- 
tion" which does not take into ac- 
count whether the music is rarely 
played or in great demand. Here is 
the BMI logging method: 

BMI stations are divided into 
seven groups each containing the 
same number of stations, it was ex- 
plained by Dr. Paul F. Lazarsfeld, 
director of Columbia University's 
Office of Radio Research, who is 
supervising the work. Each group 
of stations corresponds closely to 
the other groups, and any one of 
them is representative of the BMI 
membership as a whole. 

Checking Performances 

The tabulation procedure starts 
with the checking of all perform- 
ances of every selection played dur- 
ing January by all stations in two 
groupsj It is estimated that during 
January the BMI Logging Depart- 
ment will examine and tabulate 
some 60,000 program hours broad- 
cast by more than 100 st^'t^ons in 
all 48 states. In the following 
months different groups of stations 
will be analyzed. Despite the seem- 
ingly large amount of work in- 
volved, the process has bepn so 
highly systematized that all details 
of the checking are done by a staff 
of 20 eirls. BMI rP"-ards this as 
refutation of ASCAP's claun th^t 
payment on a "per-use" basis is 
"impractical and uneconomical". 

After the number of performonce 
of two groups of stations_^is tabu- 
lated, a "sample" is tak°en as a 
basis for computing the total num- 
ber of performances for all BMI 
stations. Thus bv usinp- t^" BMI 
"sampling" method, a highly ac- 
curate count of the total perform- 
ances of all BMI music played on 
all 674 stations is made by checking 
relatively few broadcasts. 

Each "time a BMI composition 
is performed on the air, the com- 
poser is paid at the rate of one 

sumably to build up a "war chest" 
for the conflict with the broadcast- 
ing industry, had been distributed 
when the Society found this money 
was subject to heavy taxation. 
General Manager Paine asserted 
that an extra distribution had been 
made. But he registered vehement 
objection to the term "war chest". 
This money, he said, had been 
withheld for later distribution, 
whereas the ASCAP "reserve fund" 
or "war chest" had been established 
years ago, ready for all emer- 
gencies. 


ON THE NBC RED NETWORH 


INTERNATIONAL HARVESTER 
Co., Chicago (farm implements), on 
Jan. 13 started a national spot cam- 
paign of six-weekly one-minute an- 
Hoiinc(Mnents in major markets 
throughout the eonnti-y. Contracts are 
of undftorniined length. Agency is 
Auhrcv, Moore & Wallace, Chicago. 


cent per performance per station. 
It is estimated that popular songs 
of "Hit Parade" calibre receive 
from 100,00 to 180,000 perform- 
ances during the three months 
when they are hits. Accordingly, 
BMI composers of such hits would 
receive from $1000 to $1800 in ra- 
dio royalties during the most ac- 
tive period of performance of their 
songs. They would continue to re- 
ceive compensation in precise pro- 
portion to performance each year 
throughout the life of each copy- 
right, which is 28 years initially 
and renewable for another 28 years. 


go, will assist Mr, Parks in the 
new enterprise. 

Representation of Quiz Kids, 
NBC - Blue feature sponsored by 
Miles Labs, (Alka Seltzer), and 
Arch Oboler, heard weekly over the 
NBC-Red network on behalf of 
Procter & Gamble (Oxydol), in ad- 
dition to the exclusive representa- 
tion of J, P. McEvoy, nationally- 
known writer, and Milton E. M, 
Geiger, writer, will be handled by 
this organization. Another client is 
the Louis G, Cowan Co,, Chicago, 
which, in addition to Quiz Kids, 
also controls Mu$ico, sponsored in 
the East by the Atlantic & Pacific 
Tea Co, ; You Said It, sponsored on 
a regional basis by Pure Oil Co., 
Chicago, and other features. 


Producer - Agent Office 
Opened by James Parks 

JAMES PARKS, formerly radio 
director of General Amusement 
Corp., Chicago, and onetime head 
of the radio department of the Wil- 
liam Morris Co., Chicago, and as- 
sistant to the radio director of 
Gardner Adv. Co., St. Louis, on 
Jan. 8 opened the James Parks Co., 
producer-agent firm at 8 S. Michi- 
gan Ave. Telephone is Central 7980. 

Carol Bowers, assistant to Ber- 
nice Judis, managing-director of 
WNEW, New York, and prior to 
that assistant to the head of the 
radio commercial department of 
Benton & Bowles, New York, and 
assistant to the radio director of 
Blackett-Sample-Hummert, Chica- 



SHEP FIELDS 

records for 

LANG-WORTH 


RED "SALES" 
in the 
SUNSET 

Or early morning, or day-time or 
night-time — the Red makes sales for you 
in Richmond. For the Red is WMBG — the 
Red Network outlet in Richmond. A min- 
ute spot on WMBG costs only $15.00 night- 
time rate. A minute on the other leading 
Richmond Station — night-time rate costs 
$35,00— Saving: $20,00. 

WMBG offers you the Red Network 
audience — 5000 watts daytime — 1000 watts 
night — and equal density of coverage. 
WMBG charges you only for what it cov- 
ers — a saving of $20,00 on a minute spot 
— other savings in proportion. Before you 
buy— get the WMBG story, WMBG-NBC 
Red outlet — Richmond, Va. National 
Representative, John Blair Company. 


iBROADCASTING • Broadcast Advertising 


January 13, 1941 • Page 65 


WFMJ 

Youngstown's 
Favorite 
Station 


A Hooper- Holmes survey shows 
that WFMJ has more listeners 
than any other station heard 
in the Youngstown district. 


Levying of Franchise Taxes on Radio 
Mentioned as FCC Funds Are Studied 


Forbes Says— // 

BUSI^^ 
NC-LAND 



Asheville, for the second consecu- 
tive month, is listed by Forbes 
Magazine in the January 1st issue 
as one of the best places in the 
United States for concentrating 
sales activities, for collections, and 
other promotion activities of busi- 
ness. 


570 Kc . ASHEVILLE, N. C. CBS 


UK 


^^^^^ 


CHN 


Halifax 
Nova Scotia 
The Busiest 
Commercial 
Radio Station 

of the Maritimes 


JOS. WEED Si CO. 
350 Madison Avenue, New York 
Representatives 


I The Northv/est's Best I 

I Broadcasting Buy I 

WTCN 

AN NBC STATION 

MINNEAPOLIS ST. PAUL 

I Owned and Operated by 
ST. PAUL DISPATCH PIO- 
NEER PRESS, MINNEAPOLIS 
TRIBUNE and TIMES TRIB- 
I UNE. 

& PETERS, INC. — Nail. R«p. 


FREE 


POSSIBLE assessment of fran- 
chise taxes on broadcast stations, to 
defray the cost of FCC operations, 
was broached Jan. 8 at hearings 
before the House Subcommittee on 
FCC appropriations for the 1942 
fiscal year beginning next June. 

With the revenue requirements 
of the Government swelled by de- 
fense expenditures, questions were 
asked, it is understood, regarding 
the possibility of raising funds 
through assessment of franchise 
taxes upon broadcast stations and 
possibly other communications op- 
erations. 

Defense Funds 

Rather than an assessment on a 
watt basis (it once was suggested 
that the rate be a dollar-per-watt) , 
the inquiry centered on a percent- 
age of earnings. All past efforts, 
however, have been dropped because 
such a tax was construed as dis- 
criminatory and it would be un- 
fair not to make similar assess- 
ments against other industries reg- 
ulated by Government. That would 
mean practically the entire indus- 
trial structure of the country. 

Rep. Wigglesworth (R-Mass.) it 
was learned, asked what a 15% 
tax on station earnings might yield, 
and FCC Chief Accountant William 
J. Norfleet calculated it would 
amount to |2,250,000, based on the 
$18,000,000 net of 1939. The FCC 
was asked to supply financial 
breakdowns for 1939. 

The proceedings before the Com- 
mittee Jan. 8 were regarded as the 
most harmonious in years. The FCC 
seeks an appropriation of $4,260,- 
000 for the new fiscal year — an in- 
crease of approximately $285,000 
over the current appropriations. Of 
this amount, it asks $1,920,000 for 
national defense activities, or $320,- 
000 more than the amount allotted 
for 1941 out of special Presidential 
funds. 

The FCC indicated, through 
Chairman Fly, that it desires to 
increase the scope of its monitor- 
ing operations, and to ferret out 
espionage and other subversive ac- 
tivities in communications. 

Rep. Wigglesworth, as usual, 
led the questioning, with particular 
reference to station transfers, ex- 
perimental authorizations and simi- 
lar actions which he has attacked 
in the past. The two-hour session, 
however, was devoid of the sharp 
criticism of past appropriation 
hearings. 

All six members of the FCC and 
heads of the various departments 
attended the session. The Subcom- 
mittee will make its report to the 
full Committee and thence to Con- 
gress within the next few weeks. 


Wedding Check 

DICK CAMPBELL, program 
director of KGGF, Coffeyville, 
Kan., is loyal to the broad- 
casters' music cause. In look- 
ing over music for his church 
wedding, scheduled for St. 
Valentine's Day, he struck 
three numbers from the list. 
"They've got to be BMI," he 
cautioned his bride - to - be, 
Kathleen Misch. 


Plane Partners 

POOLING their finances, five 
CBS Hollywood aviation en- 
thusiasts have purchased a 
new three-place Stinson cabin 
plane equipped with latest 
instruments, two-way radio 
and an 80 horsepower motor. 
Partners in the deal are Russ 
Johnston, CBS Pacific net- 
work program director; Bob 
Garred, news commentator; 
Bruce Piersall, engineer; Bill 
Goodwin and Wen Niles, an- 
nouncers, respectively, on the 
Blondie program and Al 
Pearce Show, both sponsored 
by Camel. Days off from their 
radio duties determine turns 
in taking out the ship on 
flight. 


Salisbury Promoted 

MORSE SALISBURY, for 10 
years chief of radio service for the 
Department of Agriculture, on Jan. 
6 was named director of informa- 
tion of the De- 
partment by Sec- 
retary Claude R. 
Wickard. He had 
been associate di- 
rector since De- 
cember, 1938. Be- 
fore joining the 
Department i n 
February, 1928, 
to take the radio 
post he had been 
journalism in- 
structor at Wis- 
consin U. He succeeds Milton S. 
Eisenhower as Director of Infor- 
mation, with the latter becoming 
Land Use Coordinator. Mr. Salis- 
bury is nationally known for his 
appearances on the NBC-Blue Na- 
tional Farm & Home Horn- and still 
appears frequently on that pro- 
gram. Wallace L. Kadderly con- 
tinues as Chief of Radio Service. 



Morse Salisbury 


Ban Lifted for 'Dimes' 

AT THE REQUEST of the Radio 
Committee of the Committee for the 
Celebration of the President's Birth- 
day, the FCC announced Jan 8 that 
it had suspended for the period 11 
o'clock to midnight, Jan. 25, the re- 
quirements of its rules with respect 
to station identification announce- 
mens, applicable to all stations carry- 
ing the "March of Dime.s" program. 


pri-ixTTTriTBTHTiTnnn 


I ■ 1 1 1 1 1 1 iin 


WC BM 

BALTIMORE, MARYLAND 

Affiliated With The 

MUTUAL 

Broadcasting System 

JOHN ELMER, President 
GEO. H. ROEDER, Gen. Mgr. 

National Representatives 

THE 

FOREMAN COMPANY 

247 Park Ave., New York 
Wrigley Building, Chicago 

^■■■■■■■■■■■■■iiiimtmimjjj 


lia Sees 
Public Indifferent 

Few Listeners Show Concern 
Over Music Situation 

ONLY SERIOUS casualty in the 
ASCAP-BMI situation in Philadel- 
phia has been the loss of a theme 
song for the Horn & Hardart Bak- 
ing Co.'s Kiddies Hour on WCAU, 
which feeds the Sunday show to 
WABC. Instead of opening with the 
tune School Days, as it has for the 
past ten years, it was necessary to 
substitute an original Child Days to 
the tune of Bicycle Built for Two. 

Although four stations in the 
territory have signed with ASCAP, 
WDAS, WIBG, WTEL and WCAM, 
officials at the six remaining sta- 
tions, including the network sta- 
tions, KYW, WFIL, WCAU, WIP, 
WPEN and WHAT, that have 
stopped broadcasting ASCAP mu- 
sic said they received no complaints 
from their listeners, nor have any 
commercial programs been can- 
celled because of the music situa- 
tion. 

Public Reaction 

The local press, for the most part, 
has been pro-ASCAP, both in news 
and editorial coverage. Practically 
every newspaper polled listeners 
and the typical reaction has been 
that the majority find no difference. 
The Philadelphia Record, which has 
devoted more space to the music 
situation than any of the other 
four newspapers, reported in its 
Jan. 2 issue on a poll of 26 persons 
chosen at random from the tele- 
phone directory. Results, as given, 
showed that 14 said they detected 
no difference in the quality of mu- 
sical programs, three said they 
were too busy to listen to the radio 
and only nine said they noticed a 
difference. Of the nine, only two 
were bitter. 

WDAS, only fulltime station that 
signed with ASCAP, is plugging 
BMI music more than ever. Pat 
Stanton, WDAS vice-president and 
general manager, declared his sta- 
tion renewed its ASCAP contract 
only in self-defense as an economic 
measure since it could not afford 
to check its music library for copy- 
rights, but was emphatically op- 
posed to the Society in its fight. He 
pointed out that the station is a 
charter member of BMI. 

Hillary A. Brown, Pennsylvania 
representative for ASCAP, claimed 
he had received a flood of com 
plaints from listeners tired of the 
"monotony of programs." Station 
spokesmen, on the other hand, re 
ported no such reaction. Mr. Brown 
said his office has set up more than 
50 "listening posts" in Pennsyl- 
vania. 


Precautions Against Sabotage 

PRECAUTIONS against sabotage a 
the transmitting plants of WLW anc 
Crosley's new international station 
WLWO, near Mason, O., are being in 
creased. A new watchtower, 75 feet 
high, is being erected on the grounds 
A 24-hour crew of guards will be kep 
on constant duty. A high steel fence re 
cently erected around the property hat 
been floodlighted. Twelve guards ar( [f:^ 
on duty now, day and night, patrollinj 
the grounds. All shrubbery has beei 
removed from the property. These in 
creased precautions follow a fire a 
the plant early in the winter, wheill'Biv 
WLWO's metal tuning house wa 
bui-ned mysteriously. 


Han 


ticn' 
for i 


'UV 
Irii 


tlif; 


Page 66 • January 13, 1941 


BROADCASTING • Broadcast AdvertisiniHi 


I Crucial Decisions 
Face Advertising, 
Oilman Declares 

Must Devote Energies to Part 
' Nation Plays in Conflict 

. ALTHOUGH advertising is on its 
way to a new high for 1941, the 
road is fraught with many difficul- 

, ties and crucial decisions. So 
warned Don E. Oilman, NBC west- 
ern division vice-president, when 

, guest speaker Jan. 8 at the San 

; Francisco Advertising Club. He 
pointed out that many of these 
problems are due to changing trade 

' and marketing conditions. Some are 
governmental, others internal. 
Having for his subject "The 

■ Outlook for Advertising in 1941", 

■ Mr. Oilman compared the present 
' emergency with conditions in 1918, 
' when advertising was inducted in- 
to Governmental military service 

' under a Division of Advertising. 

Not Yet Enlisted 

"In this present world crisis, ad- 
vertising has not yet been enlisted. 
It is reasonable to anticipate that 
in some form during this year we 
are going to have to lend our tal- 
'■ ents and energies to whatever part 
' our nation will play in this world 
'■ conflict. That is going to be a major 
' activity of advertising before this 

■ year is over." 

! Mr. Oilman called attention to 
J the fact that advertisers may an- 
1 ticipate attempted regulations and 
! some law-inspired "ethics", and 
! pointed out that another threat to 

■ the billion dollar industry comes 
, from pseudo economists. Faced as 

I they are with the proposed Govern- 

■ ment emergency spending plan, 
legislators too are scrutinizing the 
advertising industry as a potential 
new source of tax revenue. 

"If we approach 1941 with an 
intelligent understanding of the 
consumer movement and cooperate 
^with those agencies in advertising 
jand business which are thinking 
J constructively for the consumer 
and not merely as a guinea pig 
jfrom which to extract profits and 
, interest, the destructive consumer 

II movements will gain no headway. 
On the contrary, constructive con- 

' sumer interest may be developed. 

"Alert, active, educational ef- 
forts will combat the economic op- 
position developed in radical quar- 
ters and reflected in punitive suits 
f-against advertisers and advertising 
'and in attempts to control or de- 
istroy it through punitive taxation. 
* "Our clients have a serious prob- 
|lem — that of increasing local mar- 
kets to meet the losses in foreign 
markets; but to offset that we will 
have a broadened consumer demand 
through increased earnings and a 
reduction, if not almost entire 
elimination, of unemployment. We 
may anticipate a lowering of the 
demand for items of luxury. This 
will be more than offset by the de- 
jiKiand for merchandise for normal 
jbuman comfort. Advertising has a 
big year ahead of it. Only one ques- 
;ion arises: Is advertising ready 
for it?" 


^PENNSYLVANIA SALT Mfg. Co., 
Philadelphia (Lewis-Lye), on Jan. 6 
'.tarted a thrice-weekly one-minute 
ranscribed announcement campaign 
>n WLS, Chicago. Transcriptions fea- 
uring pjverett Mitchell, were cut by 
tKiji VBC, Chicago. Contract is for 11 
veeks. Agency is Sherman K. Ellis, 
>hicago. 



GRINNING their merriest after receipt of 15% Christmas bonus checks, 
which followed another 5% bonus, the news staff of WJR, Detroit, 
gathers at the WJR staff party — (1 to r) Edgar A. (Bud) Guest Jr., 
Jimmy Stevenson, Jack King, Neal Tomy, Duncan Moore. 

Funds for Operation of FCC in 1942 
Are Increased in Budget to $4^259^29 


FCC BUDGET estimates totaling 
$4,259,729 were included in the 
budget for fiscal 1942, running from 
July 1, 1941, to June 30, 1942, sent 
to Congress Jan. 8 by President 
Roosevelt. The record-breaking 
budget figure provides funds for 
considerable expansion of FCC ac- 
tivity, "particularly in fields con- 
cerned with national defense, in- 
cluding all types of employes from 
inspectors and engineers to lawyers 
and accountants [BROADCASTING, 
Dec. 15]. 

Funds appropriated for fiscal 

1941 operations of the FCC totaled 
$2,376,340, which included $175,000 
for relocation of FCC monitoring 
stfitions. In addition the FCC re- 
ceived $1,600,000 from special 
Presidential funds for national de- 
fense work, a substantial share of 
which was spent for additional 
equipment necessary to carry on 
extensive monitoring activities. The 

1942 budget provides an increase of 
$283,389 over the $3,976,340 made 
available to the FCC for 1941. 

Defense Funds 

Going directly to Congress for 
its national defense funds, rather 
than securing them from President 
Roosevelt, the FCC is seeking an 
appropriation of $1,920,000 for its 
expanded defense activities. It is 
thought the vast bulk of this sum 
will go for salaries and expenses 
of augmented personnel, since much 
of the extra equipment needed was 
purchased out of the $1,600,000 re- 
ceived from the President for 1941. 

Further indication that emphasis 
will be on action during 1942 is 
seen in the salaries and expense 
item, totaling $2,315,229, an in- 
crease of $138,889 over the 1941 
appropriation of $2,176,340. Ac- 
cnding to the budget outline, this 
provides continuation of personnel 
added in 1941, along with additions 
to the regular FCC field force. 

Biggest expansion in personnel is 
provided in the defense setup, with 
both departmental and field staffs 
swelled about one-third. Of the 
$1,920,000 sought, $1,335,350 would 
go for personal services, with the 
remaining $584,650 allocated to 
other expenses, including supplies, 
storage, communication service, 
travel and transportation, rent, 
technical equipment. According to 


the budget breakdown, $322,620 
was allocated for equipment in 
1941, while only $199,935 was set 
aside in the 1942 figures. 

Only unit in the 1942 FCC budget 
estimates representing a drop from 
the 1941 appropriation was print- 
ing and binding, reduced from 
$25,000 in 1941 to $24,500 for 1942. 


Service Benefits Given 
Iowa Group Personnel 

IOWA BROADCASTING Co., li- 
censee of KSO-KRNT, Des Moines, 
and WMT, Cedar Rapids, under a 
policy announced Jan. 6 by Vice- 
President Luther L. Hill, has out- 
lined a compensation plan for em- 
ployes called for military training. 
Under the plan fulltime employes 
are granted leave of absence not 
to exceed one year and 40 days, 
with reemployment assured those 
receiving a certificate of satis- 
factory military service. 

Each fulltime employe of less 
than a year's service is to receive 
four weeks' pay, with 12 weeks' 
pay for employes vdth more than 
one-year service. The company also 
will maintain, at its own expense, 
participation in the Equitable Life 
Assurance Society group life insur- 
ance during the absence of em- 
ployes called for training. 



MERCHANDISES 
YOUR PROGRAMl 

This complete merchandis- 
ing and promotion service 
iludes newspapers, maga- 
zines, theater trailers, 
announcements, °ther 
general publicity helps 
fnd plays an important^" 
in the support of KFR<- 
programs. 


Districts of NAB 
To Hold Sessions 

NAB DISTRICT meetings will be 
held in six cities during the re- 
mainder of January, according to a 
tentative schedule arranged by di- 
rectors in those areas. 

Edwin W. Craig, director of Dis- 
trict 6, comprising Arkansas, 
Louisiana and Tennessee, has called 
a meeting Jan. 13 of broadcast- 
ers in his area in Nashville, 
with Ed Kirby, NAB public rela- 
tions director, and Carl Haverlin, 
BMI station relations director, as 
guest speakers. 

Harrison Holliday, director for 
District 16, comprising lower Cali- 
fornia, Arizona and New Mexico, 
has called a meeting for Jan. 17 in 
Los Angeles. C. E. Arney Jr., as- 
sistant to the president of the NAB, 
will attend. 

The 15th district, comprising 
Northern California, Nevada and 
Hawaii, will convene Jan. 18 in San 
Francisco under the chairmanship 
of Director Howard Lane. The